Marketing Talent & Staffing Industry News | Gradient Group

Featured Stories

The Independent bets big on individual talent-led verticals with the launch of Independent Studios

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When culture is cut, everyone suffers – not just the creative industry

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YouTube Unveils New AI-Powered Hook Generator

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Squarespace vs Shopify: How best to create a stunning digital storefront for your creative work

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Reddit Introduces Faster Ad Setup and Pixel Integration

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Wix vs. GoDaddy | Creative Blog

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Industry News

A New Study Reveals ‘Trailblazer’ Marketing Archetype

A new study funded by XFL cofounder and businesswoman Dany Garcia highlights a cohort of high-achieving women who feel unseen by traditional advertising.  The research, which was released Friday, identified a new marketing archetype that it calls the Trailblazer.  The psychographic group is composed of ambitious, high-income women who excel

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I’m obsessed with Brian Eno’s Photoshop obsession

Brian Eno might be best known for his pioneering ambient oeuvre, but it turns out that beneath the calm exterior, the man has been battling a terrifying inner demon since the ’90s. I refer, of course, to his crippling Photoshop addiction. Eno published a series of diaries covering the year

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3 Things Media Buyers Expect From This Year’s TV Upfront

TV upfront week may be two months away, but conversations are already happening behind the scenes, and buyers expect things to play out a bit differently this year. While some media buyers referred to last year as “a reset year in connected TV,” others expect this upfront season to be

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Ad Tech Briefing: The futility of a Google breakup?

Ad tech’s recurring question in 2025 so far has been, “What’s delaying the Google verdict?” The honest answer? Well, nobody really knows… resulting in speculation, deferred decision-making, and overall prolonged anguish. To clarify, this discussion is separate from the search case, which Google lost (and plans to appeal). Albeit, the

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