I’ll admit that in the past, I’ve had beef with Marvel film posters thanks to their over-saturation of floating head designs, but recently the studio has been upping its game. Helping to slowly restore my faith, the new poster design for Ironheart has exceeded my expectations, putting an unusually arty
An SEO shared on social media that his SEO tests proved that not using a meta description resulted in a lift in traffic. Coincidentally, another well-known SEO published an article that claims that SEO tests misunderstand how Google and the internet actually work and lead to the deprioritization of meaningful
Amazon Ads. It’s an expansive ecosystem of tools, insights and performance levers, many of which remain underutilized or unknown by brands and marketers. To ensure your brand gets the most from Amazon, let’s highlight the year’s key features, tools and integrations you might have missed — some old, some new
Like many great image makers, Bade Fuwa has found a space in photography to explore his inner world, speaking through surreal and tender scenes that touch on themes of loss, bereavement and belonging. Following the passing of his late mother in 2019, the photographer has seen a shift in his
Something important is happening in Google Search. If you’ve looked at your website data in Google Search Console, you may have noticed something odd. Your pages are showing up more often, but fewer people are clicking through. These two signals – impressions and clicks – are used to rise and
Georgina Bankier, vp, global platform partnerships, Eyeota, a Dun & Bradstreet company In today’s fractured media environment, connected TV and retail media are dominating advertiser attention — and their budgets. CTV ad spending is projected to reach $33.35 billion this year, while retail media’s 19.7% growth will be more than
With PS5 Pro out for over six months now and vague details of the next Xbox emerging, speculation is inevitably turning what Sony will do next. Presumably, there will be a PlayStation 6. But for now, all we really know about Sony’s vision for future hardware is that it’s working
No ranking data. No impression data. So, how do you measure success when AI-generated answers appear and disappear, prompt by prompt? With these significant changes to how we optimize for search, many brands are seeking to understand how to achieve SEO success. Some Brands Are Winning in Search. Others? Invisible.
Most marketing measurement models operate on a simple assumption: effects are additive. Campaign A drives 100 leads, Campaign B drives 200, so the total impact is 300. But in reality, marketing often defies this logic. Some efforts multiply the effects of others. And in some cases, combined initiatives create outcomes
A lot of Brooklyn-based graphic designer and visual artist Rebecca Wilkinson’s work is about “making visible, the oftentimes invisible labour of design”, she tells us – something that she explored at length in her MFA thesis: Perform—Produce. That’s why you’ll sometimes see her make an appearance in her projects, revealing
