Marketing Talent & Staffing Industry News | Gradient Group

Featured Stories

The Independent bets big on individual talent-led verticals with the launch of Independent Studios

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When culture is cut, everyone suffers – not just the creative industry

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YouTube Unveils New AI-Powered Hook Generator

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Squarespace vs Shopify: How best to create a stunning digital storefront for your creative work

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Reddit Introduces Faster Ad Setup and Pixel Integration

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Wix vs. GoDaddy | Creative Blog

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Industry News

PBS News Hour Co-Anchors Named Co-Managing Editors

New News Hour Duties: PBS News Hour co-anchors Amna Nawaz and Geoff Bennett have been named co-managing editors of the evening newscast. The duo—who were named co-anchors in January 2023—will help lead the editorial direction of content shared on all PBS News platforms in addition to their daily co-anchoring duties. 

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Braze picks up AI decisioning with OfferFit acquisition

Customer engagement platform Braze is entering into a definitive agreement to acquire OfferFit, an AI decisioning company, for $325 million.  AI decisioning agents autonomously experiment, learn and have the ability to deliver highly relevant, personalized experiences, which is what makes OfferFit appealing to Braze.  OfferFit recommends individualized, cross-channel customer journeys

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Andrew Vrees to replace Kyle Grimes as GM of WCVB in Boston

Andrew Vrees will replace Kyle I. Grimes as president and general manager of Hearst Television’s Boston ABC affiliate WCVB. Vrees has been the president and general manager of WMUR, the Hearst Television ABC affiliate in Manchester, New Hampshire, since 2021. Grimes was recently promoted to executive vice president of Hearst

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