Klarna is looking to re-hire human marketers and customer service reps two years after replacing them with AI. The company cancelled its marketing contracts in 2023 and axed the customer service team in 2024, replacing it with AI agents. At the time, CEO Sebastian Siemiatkowski said, “AI can already do
It’s Nice That: The film opens with a lighthouse panning the ocean and music slowly building in tension. Lighthouses are symbolic in literature and art – what does it mean in this context? Jonathan Zawada: For me the lighthouse really symbolises this attempt at orienting yourself in a totally disorienting
Tariffs – and other international trade turbulence – tend to live in the operations or finance side of the house. In reality, these shifts disrupt marketing, media efficiency, and PPC strategy more than many brands are prepared for. When the ripple effects hit, they often show up first in your
Creators might be playing cameo roles in this year’s TV and streaming upfront marketplace – but give it time. The spotlight’s inching closer. What started as a YouTube sideshow is creeping onto the main stage. From the talent in the room to the lingo in the air, creators cast a
James Gunn’s new Superman may already be the most-hyped movie of the year. Even December’s teaser trailer had its own pre-trailer billing it as an event on a par with the movie itself. Then came the TV spot in January. Finally, DC has released an ‘official’ trailer – as if
Google’s John Mueller has clarified that all links within AI Overviews (AIOs) share a single position in Google Search Console. SEO consultant Gianluca Fiorelli asked Mueller how Search Console tracks position data for URLs in Google’s AI-generated answer boxes. Mueller referenced Google’s official help docs, explaining: “Basically an AIO counts
Keith McGilvery is saying goodbye to Hartford Fox affiliate WTIC after eight years. In a social media post, McGilvery said that being a weekday morning anchor and reporter on the Fox 61 team has been “the realization of my childhood dream.” “For nearly 8 years I’ve worked to get our
The newly designed app aims to be intuitive and browsable, while still feeling distinctly Airbnb: “Fun, alive, and simple”. Source link
Google launches a generative AI certification with free training, focusing on Google’s tools. Is this credential worth adding to your resume? Google has launched a generative AI certification program. The certification is focused exclusively on Google’s own AI tools. The certification exam costs $99, but all training materials are
Marketing was already a top-five use case for Databricks customers, and today’s launch of its new Data Intelligence for Marketing platform formalizes the company’s efforts to unify marketing data in one place and make it easily accessible. It’s the first time Databricks, which has a decade of experience in the
