Marketing Talent & Staffing Industry News | The Gradient Group

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AI Is Killing Marketing As We Know It — So What Comes Next?

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DEI Fades From the Spotlight in Cannes as Marketers Grow Cautious

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US FTC may bar post-merger Omnicom, Interpublic from boycotting political ads, source says

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How Brands Can Continue To Capitalize On YouTube

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Outgoing WPP CEO Mark Read recently said 'AI will upend the advertising workforce'

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Boring is expensive

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X threatened lawsuits to pressure advertisers into returning, report says

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The ‘death of creativity’? AI job fears stalk advertising industry

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EXCLUSIVE: Marketers Move Millions in Ad Spend from The Trade Desk to Amazon’s Ad Platform

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How Google, Meta, and Microsoft Ads are earning – and losing – trust in 2025

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David Droga is stepping down as CEO of Accenture Song

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Sam Altman said AI would replace 95% of ad agency work. 3 top creative directors say AI has won them lucrative business.

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How AudioGO Is Making Podcast Advertising Accessible to Small Businesses

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Facebook and Instagram owner Meta to enable AI ad creation by end of next year

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AI Isn’t the Strategy—It’s Just the Tool

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Industry News

Here Are the 2nd Quarter of 2025 Cable News Ratings

Below are the cable news ratings for the second quarter of 2025. The threat of widespread conflict in the Middle East and the U.S. involvement were the main news stories of the second quarter. Despite these bubbling tensions, the second-quarter cable news ratings were not as impressive as those in

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6 marketing team silos you need to break down, and how to do it

You’ve probably noticed marketing is becoming increasingly complex. It requires diverse skill sets and close coordination with colleagues within and beyond the marketing team.  But even in this cross-functional world, many teams struggle with internal silos — departments or individuals operating in isolation, hindering efficiency, consistency and results.  Let’s explore

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Tripadvisor rethinks it place in the AI era

Advertisers aren’t feeling the direct blow of generative AI on traffic the way publishers are. But they see what’s coming. Tripadvisor, for one, is already adjusting its strategy as the foundation of search starts to shift.  It’s not going full Dotdash Meredith – the publisher has openly braced for a

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Gray Names Jessica Laszewski GM of WSAW in Wisconsin

Gray Media has promoted Jessica Laszewski to general manager of WSAW, the CBS affiliate in Wausau, Wisconsin. Laszewski has been the news director at Gray Television’s WMTV in Madison, Wisconsin since October 2017. Gray said that under her leadership, WMTV rose to number one in news viewership and underwent a

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