The phrase “what’s old is new again” doesn’t just apply to cyclical trends like low-rise jeans and flip phones, but marketing budgets as well. Marketers are increasingly reconsidering more traditional and offline ad channels. Call it a pendulum swing in response to the rise of AI and digital saturation. As
Amber Weaver, the founder of Type01 (a type-led creative media platform as well as font market Type Department and type magazine Typeone) joined us on stage at London’s Nicer Tuesdays to take us the through the Type01 universe, from its feminist origins and creation of the magazine, to the platform’s
Google is beginning to test two new Search Console features. One is a toggle that lets you control whether your site appears in generative AI Search features. The other is dedicated performance reports showing when URLs from a site appear in generative AI features across Search and Discover. Both features
Here is a marketing riddle: Take one of the best B2B brand builders alive, give him a big title, a near-trillion-dollar company to market, and the most famous product on earth to sell. Why would that be a disaster waiting to happen? Welcome to Colin Fleming’s new job at OpenAI.
Mac vs Windows is a debate that continues to polarise creatives. This was apparent in the comments section here on Creative Bloq when we asked over a year ago why graphic designers use Macs. Apple‘s switch from Intel to its own silicon with the M1 chip in late 2020 has
Microsoft announced Web IQ, a set of grounding APIs that let AI agents pull information from Bing’s search index. The company calls Web IQ “a search engine for AI systems.” Where Bing helps people find web pages, Web IQ helps AI agents find information they can use while reasoning through
It’s one of the best “problems” you can have in paid media. You’re running a campaign that delivers on every front. Cost per acquisition is strong. Return on ad spend is exceptional. Lead quality meets expectations. Average order value is exactly where it should be. Then the ask comes in: Double
Google just announced what we’ve been calling visibility engineering at Spin Sucks for almost a year. That validates the work. It does not close the gap. There are actually two visibility gaps — the external one (do AI systems see your brand?) and the internal one (do the people who
Many Google Ads accounts have a conversion tracking problem that is disguised as a strategy problem. The ad account in this case has every action labeled as a “conversion.” The conversions are form fills, key button clicks, page views, cart adds, and checkouts started, which are all flowing into the
