Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

4 trends marketers must follow in 2026

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B2B marketing on TikTok: What you need to know

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LEVEL UP: Essential Skills & Strategies to Kickstart Your Creative Career

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The ‘Marty Supreme’ Factor: How A24 Created A Viral Spectacle

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The ‘Marty Supreme’ Factor: How A24 Created A Viral Spectacle

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How L’Oréal Unlearned Advertising And Boosted Creator Results 55%

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McKinsey Says It Saved 1.5 Million Hours With AI—but That It Can’t Replace These 3 Job Skills in 2026

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The complete Super Bowl 60 ad tracker for 2026

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CES 2026: 7 biggest news stories across TVs, laptops, and other weird gadgets you missed

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Paid Vs. Organic Link-Shares: Facebook Limits Unverified To Just Two Per Month

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Unilever Won’t Replace the CMGO Title as Esi Eggleston Bracey Exits

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The New Way to Work With AI in 2026

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Hidden Fatigue: How Digital Devices Drain Professional Well-Being

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The campaigns that caught marketers’ attention in 2025

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MarketCast Report Crushes Gaming Stereotypes: Female Gamers Now Rival Men in Gaming, Reshaping How Brands Should Advertise

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The Vibe Marketing manifesto

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Industry News

Nightly News Wins the Demo Battle

The first full week of 2026 saw the three evening broadcasts start on an upswing for a variety of reasons. NBC Nightly News with Tom Llamas won the advertiser-coveted Adults 25-54 demo battle for the week by the slimmest of margins, a strong start for the network’s evening franchise. Meanwhile,

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How Agency Owners Can Thrive in a Country on Fire

Running an agency right now feels like trying to fix the engine while barreling down the highway at 80 miles an hour. You’re dodging potholes (client demands), steering through fog (market chaos), and trying not to lose your team out the back window—all while pretending you’re totally in control. To

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B2B marketers trust AI for execution but not strategy

When it comes to AI in B2B marketing, strategy is still a gray area. That’s one of the biggest takeaways from MFS’s “2026 State of AI and B2B Marketing” report on how marketing leaders are using AI—and where they still hesitate to go. Most B2B marketers are leaning into AI

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The best Super Bowl adverts from the 2020s (so far)

The Super Bowl is fast approaching (8 February), and that means that in our world, we’re starting to think about Super Bowl adverts. To whet our appetites before the next Big Game, we’re taking a look back at the best ads from American Football’s Big Game in the 2020s, according

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