Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

The Vibe Marketing manifesto

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Survive as a Mecca for the Arts?

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$125M Lionsgate Newark film studio breaks ground in South Ward (photos)

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Ad Tech Briefing: Platforms’ measurement transparency moves into view

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Nichiha USA appoints Merlot Marketing as Agency of Record

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Gorilla Glue Sticks To Betty As Creative AOR

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‘Bells’ Are Ringing: MiltonOne Updates Hershey’s Holiday Tradition

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Alex Cooper’s Unwell Hydration Rebrands, Expands Into Energy Drinks

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Meet ADWEEK’s 2025 Agency of the Year Winners

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IBM accelerates cloud drive with $11 billion Confluent deal as AI demand booms

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Interactive TVOOH: The Future of Fan Engagement

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Dropbox: Is Digital Clutter Costing Your Business?

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Industry News

Is this the worst billboard of 2025?

We all love a good advertising fail, and no more so than on LinkedIn, where piling on to deride the latest from adland is quite the sport. The latest advert to get people talk comes from drinks brand Courvoisier. The advert shows band Ezra Collective sitting around in what I

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This astounding optical illusion disappears in a blink

By now, it feels like I’ve seen every optical illusion under the sun, so it’s not often that one impresses me – until now. Recently, a fascinating illusion has been making the rounds of Reddit, mesmerising all those who gaze into it as reality appears to shift right before our

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The Vibe Marketing manifesto

Marketing is being transformed by practitioners using AI to compress strategy, creation and execution from weeks into hours. The term “Vibe Marketing” emerged in February 2025, when OpenAI co-founder Andrej Karpathy described “vibe coding” as fully embracing the vibes and letting AI handle the technical details, while humans focus on

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Survive as a Mecca for the Arts?

The number of artists living in the city has declined after growing sharply between 2004 and 2019. Almost 50 arts venues have closed in the past five years. People rummage through fabrics at Materials for the Arts, a warehouse in Long Island City, Queens, that processes six million pounds of

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The top art stories of 2025

It’s been a lovely year for art, in that some gorgeous work has been created and we’ve been lucky enough to cover some of it. Here are some of our top stories from 2025 that cover all things artistic (in no particular order). If you’re looking to get started with

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Why Every Brand Needs an Awards Strategy

For many organizations, awards are a last-minute scramble. Brendon Shank shows how early planning and alignment PESO Model© turns awards into reputation drivers The post Why Every Brand Needs an Awards Strategy first appeared on Spin Sucks. Source link

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