Marketing Talent & Staffing Industry News | Gradient Group

Featured Stories

What Scares TV Advertisers Most? Fears of Trump Tariffs, Sports Spending Will Drive 2025 Upfront

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US Hispanic Audiences No Longer a Niche for Advertisers, Spanish-Language Network Execs Say

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Nike Is The Latest Brand To Get ‘Woken’ By A Botched Ad

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Elmo LinkedIn Post About Being Laid Off Because of Trump Budget Cuts Is Fake, but It’s Pretty Funny

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PR pros have discovered how to influence the chatbots: Talk to a journalist

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Amazon Hopes AI Gives ‘Pause Ads’ New Momentum

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Anthropologie Group Promotes Barbra Sainsurin to CMO

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Industry News

Watch out Amazon, there’s a new smile logo in town

Did you know there’s a charity that specifically supports mental wellness in the advertising, media and marketing industry? NABS has been around for over a century and it’s just got a new identity courtesy of creative agency Nice and Serious. Aiming to deepen NABS’ impact and visibility, the rebrand is

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Erin Burnett Leads the Demo for CNN

Jesse Watters Primetime continued to be Fox News’ No. 1 show among Adults 25-54. It was the only FNC newscast to cross the 400,000 viewers mark in the demo for the evening. Between 5 and 9 p.m. ET CNN’s programs had more demo viewers than any of MSNBC’s evening offerings.

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Salesforce introduces new Agentforce pricing models

The costs of AI are becoming a greater concern for corporate leaders as economic uncertainty continues to take a toll. According to Salesforce’s CIO AI Trends research, 90% of CIOs report that managing AI costs limits their ability to drive value. In response, this week, Salesforce introduced three new pricing

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Advertising’s AI revolution stalls at the billing desk

AI is speeding up everything in advertising — except how advertisers pay agencies, which is still moving at a crawl.  There are early signs — just look at Sir Martin Sorrell’s latest quarterly reflections — but, he, his peers and their clients are still in the foothills of this shift, not anywhere

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