Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

How AI is changing political advertising

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The official judgmental map of Cannes Lions 2026

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How US soccer clubs and leagues are scoring more fan data

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6 Brands That Cheered for the New York Knicks’ Historic NBA Championship Win

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KFC debuts a new look and menu strategy

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Cannes Lions contenders: Anthropic, The Ordinary, Icelandair and Life360 top predictions

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Industry News

“Creatives have a mid-life crisis every five years”

The truth is the industry has changed since that narrative. We don’t have the opportunity to visit endless museums to get inspired, spend a day typesetting a poster, get the paints out and experiment. The industry moves faster. I’m hesitant to suggest side projects, because if you’re truly burnt out,

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Retailers believe shopper data can help prove TV ads lead to sales

Streaming is becoming an important part of many retail media networks’ growth strategies, as retailers believe that shopper data can help advertisers prove their TV ads lead to sales. On Tuesday, Walmart said it has agreed to acquire Vibe.co, a self-service connected TV advertising platform for small and mid-sized businesses

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Speed up your painting with issue 268 of ImagineFX

In this month’s ImagineFX we teach you how to turn your ideas into speed painting sessions, as well as show you how to level up your own art with tutorials, sketchbooks and more. Read on below to see all the major articles waiting for you this month. Get yours now!

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NBCU Faces Major Merger Questions After Its Comcast Split

Comcast is spinning off NBCUniversal, and the TV industry has questions. The company’s tax-free spin-off of NBCU, announced on Monday and expected to take a year to complete, creates two separate companies: Comcast will continue to focus on its core technology businesses, while NBCU will focus on media and entertainment.

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The Lancet Infectious Diseases. Cover Illustrations

A curated selection of cover illustrations created for The Lancet Infectious Diseases, one of the world’s leading medical journals, covering the first half of 2026. Each illustration turns complex scientific research into clear, visual stories ? transforming clinical findings and global health topics into symbolic, easy-to-read imagery. Source link

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Where synthetic data fits into customer research

Marketing has always depended on customer insight, but traditional ways of gaining it are under strain. Surveys take time. Focus groups are expensive. Hard-to-reach audiences often remain underrepresented. Privacy requirements and consent limitations make granular customer data harder to access and use. At the same time, marketing teams are under

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