There’s an interesting paradox currently occurring in the realm of marketing. Marketers have more tools and data at their fingertips, yet despite this influx of information, marketing leaders also somehow have less clarity than ever before. Over the past decade, Google’s algorithms and privacy regulations have significantly shifted traditional SEO
BuzzFeed’s future, The Economist Group’s restructuring, and more. Overheard at DPS At the Digiday Publishing Summit in Vail, Colo., this week, publishing execs couldn’t help but lament about search traffic declines, and how this was leading them to try to find new ways to connect with readers and make money.
Like the champagne in the Bachelor mansion, Disney may be putting the latest season of The Bachelorette on ice. But as the Mouse House weighs the decision, millions in ad dollars hang in the balance. Disney and ABC made a shocking call last week to remove The Bachelorette from the network’s
If you’ve ever cracked open an ice-cold Sprite on a hot summer day, or taken a sip of the soda fresh from a McDonald’s machine, you’ve probably experienced that eye-widening first moment that the extra-fizzy, citrusy beverage hits your tongue. That exact second is what Sprite is trying to capture with its new brand
At Shoptalk 2026 in Las Vegas, a curious coalition took to the stage: a retailer, a brand and a landlord. The panel – moderated by Simeon Siegel of Guggenheim Securities – featured Cephas Williams Jr from Target, Emily Lewis from Glossier and Lee Sterling of Simon Property Group. The topic was deceptively
“What happened?” begins Burger King’s latest ad, which premiered during Sunday night’s Oscars broadcast on ABC. “There was a time when Burger King used to be king.” The question has been the center of a yearslong, $700 million effort to revamp Burger King’s image after the brand lost its spot as the
NEW YORK — For many digital publishers, the NewFronts serve as a valuable opportunity to pitch brands and agencies on the latest in their advertising and content innovations. For TikTok, the annual series of presentations has repeatedly become a vehicle to send a simple message: It isn’t going anywhere. After weathering
The people behind Spillll, a queer East and Southeast Asian collective, were once four strangers that found solace and solidarity in home-cooked comforts. This shared interest in food, as well as politics, identity and culture, steered Panita, Hyeda, Mika, Nandal, the publishing groups four co-founders, to team up on an
Before AI Overviews launched in May 2024, Define Media Group’s portfolio of major U.S. publishers averaged 1.7 billion organic search clicks per quarter. Steady. Predictable. The kind of number you build a business model on and then stop thinking about, because why would you? After the launch, traffic dropped 16%
This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes shaping the media industry. You can sign up for it here. Amazon and Dax, the digital audio arm of the U.K. media firm Global Media Group, plan to unveil an audio
