Social media is an integrated part of life in the U.S., with usage growing among adults. Pew Research Center reports that YouTube (84%) and Facebook (71%) remain the most widely used platforms for U.S. adults, followed by 50% of adults using Instagram. What we should pay attention to is that
While more marketing leaders expect to add to their teams in the next quarter, the net balance for recruitment intention has dipped, reports IPA Bellwether. Hiring intention from senior marketers to add to their teams remains in the negative, according to IPA Bellwether data shared exclusively with Marketing Week.
The future of visibility? It’s not SEO. It’s not ads. It’s PR. AI now answers instead of searches—and trust is the new currency. Gini Dietrich has why communicators are perfectly positioned to lead. The post In the Age of AI Search, PR Holds the Keys to Visibility first appeared on
AI has created insecurity for content writers, where their jobs could be in jeopardy from machine-generated content at scale. The reality is that many content writers may be displaced, but the ones that can survive and be in demand are the ones who embrace the current changes in search and
The Atlantic sues Google, Arena Group leans into creators, and more. Top U.S. news publishers lose search visibility For years, big publishers treated Google as a distribution utility: publish a lot, cover everything and let domain authority do the rest. The December core update — rolled out Dec. 11–29 —
Mouthwash Studio co-founder and creative strategy director Alex Tan took to the stage in LA’s Nicer Tuesdays to talk through the studio’s diverse fields whilst humorously explaining how creative strategy works, showing how there’s no “right way” to do it. From big-impact visual identities to the studio’s newsletter and cafe-bar,
Marketing measurement shouldn’t end in “trust us.” Christopher Barger explains how the PESO Model© gives you data that leaders actually care about. The post Better Marketing Measurement With the PESO Model© first appeared on Spin Sucks. Source link
YouTube is updating its Advertiser-friendly content guidelines to allow more videos about certain “controversial issues” to earn full ad revenue, as long as the content is non-graphic and presented in a dramatized or discussion-based context. The change was outlined in a Creator Insider video and is reflected in YouTube’s Help
ADWEEK is putting out a call to nominate yourself or a colleague for one of our various 2026 awards juries. You can complete the form below or access it here. Industry leaders and experts across marketing, media, creative, and tech are eligible to be nominated as a juror. Serving as
