What makes a Super Bowl ad cut through the noise and rise above the rest? According to System1, early audience testing reveals that adverts from the NFL, Budweiser, Ring, Dove and Pepsi are ranking the highest, eliciting strong positive emotional responses from viewers. These top performers have things in common,
Sometimes the most effective strategy to turn a crisis on its head is to embrace humor. Travis Claytor explains how brands can appropriately use humor in crisis The post Embracing Humor and Building Trust Through a Crisis first appeared on Spin Sucks. Source link
Today’s question is about understanding internal linking and how it can help or hinder a search engine’s perception of a page’s topical relevance and authority. “How do you technically assess whether a site’s internal linking is diluting topical authority rather than strengthening it?” What Is Topical Authority In essence, topical
Source: Shutterstock Building a marketing team requires careful decisions about which skills to prioritise and at what level to hire. For small- and medium-sized businesses, those decisions can be even more crucial. With limited budget to grow headcount, roles can easily blur, leaving a small number of marketers juggling multiple
Every day, thousands of “everyday heroes” put intense strain on their joints. Caregivers, craftsmen, logistics workers, shopkeepers… essential professions that rely on physical strength and mobility. Orliman, a brand specialising in orthopaedic products, asked us to create an illustrated advertising campaign to highlight and give context to these everyday heroes.
Have you ever noticed how many women struggle with the “What is your rate?” question? The hesitation stems from not understanding our true value. Gini Dietrich wants to change that. Start practicing today: know your worth, articulate it clearly, and don’t back down. The post The Importance of Teaching (and
Jump straight to examples of affected websites. Over the past year, one of the most common tactics for gaining visibility in AI search has been for companies to publish “listicle” content on their own blogs – ranking the best companies or products in their niche and placing themselves in the
On the the last workday before the Super Bowl and with Winter Olympics’ opening ceremonies just hours away, WPP Media has formed a partnership with sports data platform Genius Sports, Digiday has learned. The plan is to integrate Genius Sports’ first-party league, team and transactional data – derived from Genius
It’s Nice That (INT): Tell us about your role at Studio Ghibli, and how your career has evolved to this point? How did you get into this line of work? Yoji Takeshige (YT): I’ve loved movies since I was a child and when I was in high school, I became
We live in a data-driven world that helps businesses make better decisions, but raw data can be complex and dull. Indiana Lee shows you how to turn it into engaging PR stories. The post How to Turn Data Into Engaging PR Stories first appeared on Spin Sucks. Source link
