Ad platforms will advocate for their traffic, impressions, and the attributable value they generate. This data plays an important role in helping marketers defend budget investments while fueling conversion-based bidding strategies. However, your brand still needs a clear understanding of what is truly driving value, especially across platforms. This month’s
Bose CMO Jim Mollica hasn’t used a creative agency in four or five years, he told Digiday. One CPG CMO, overheard at a dinner this week, said they no longer believe in agencies of record. They want ideas to come from anywhere — a creative agency, a creator, even AI.
If you own a handheld console, like the Nintendo Switch 2, one of the best accessories you can get for it is a pair of smart gaming glasses. These wearable displays can be used for ultimate gaming immersion, with your own private cinema thanks to the 201-inch virtual screen and
I launched CitationIQ.com recently. Over the last two weeks, my logs claimed 33 AI assistants visited, a little better than two a day. That number is a lie. The real number? Six. Googlebot looked worse. Of 799 requests carrying its name, only 107 were real, though we all know scammers
This post was created in partnership with Adobe Capitalizing on cultural moments is a tried-and-true marketing strategy, but is it possible for brands to create their own moments? During an […] Source link
The World Cup as I see it: not the matches, but everything surrounding them. The trumpet that blooms into flowers. The cleats that wait. The flag with a dove. The musical note made of two soccer balls. The trophy. The hand. The kick. A personal series of vector and 3D
TL;DR Many organizations approach integrated campaigns by starting with tactics. They debate social media, influencers, media relations, paid advertising, and AI before they’ve answered a more fundamental question: what do they want to be known for? The strongest integrated campaigns begin with owned media, audience questions, and a clear understanding
Click-through rates for desktop and mobile are moving in opposite directions, according to the new data from Advanced Web Ranking. The direction here, especially on desktop, runs counter to the recent narrative in recent CTR reporting. Organic clicks have been eroding overall as AI Overviews expanded, a pattern we’ve covered
The way you’ve used martech tools for years is being replaced. For the past decade, MOps made software useful. CRMs stored data but couldn’t act on it. Marketing automation platforms sent emails, but couldn’t think. You were the intelligence layer, building the workflows, scoring models, routing rules, and lifecycle logic
Bringing a cohesive visual identity together for the entire area for the first time, Bristol Dockyards new branding from How&How uses a dynamic system of photo collage to look at the locations history anew. “Less about painting pretty pictures,” Cat says, the approach instead “merges timelines, textures, typography and Dockyard
