Marketing Talent & Staffing Industry News | Gradient Group

Featured Stories

What Scares TV Advertisers Most? Fears of Trump Tariffs, Sports Spending Will Drive 2025 Upfront

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US Hispanic Audiences No Longer a Niche for Advertisers, Spanish-Language Network Execs Say

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Nike Is The Latest Brand To Get ‘Woken’ By A Botched Ad

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Elmo LinkedIn Post About Being Laid Off Because of Trump Budget Cuts Is Fake, but It’s Pretty Funny

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PR pros have discovered how to influence the chatbots: Talk to a journalist

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Amazon Hopes AI Gives ‘Pause Ads’ New Momentum

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Anthropologie Group Promotes Barbra Sainsurin to CMO

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Industry Vet Rob Wheeler Launches ATM, Spotlighting ‘The Business Of Advertising’

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IAB Updates Terms for Digital Advertising Agreements: See the Changes

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Industry News

What Google’s AI Mode means for publishers

This week’s Media Briefing looks at what AI Mode, the latest generative AI search experience Google has rolled out, means for publishers’ search referral traffic. After months of anxiety and speculation, the rollout publishers feared — Google’s AI Mode in search — has arrived. AI Mode — Google’s search feature

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Dinamo turns Stefan Marx’s handwriting into a font

To really bring Stefan’s letters to life, the designers paid close attention to the artist’s tool of choice – a Pentel MLJ20 pen. They analysed the thickness of the nib, recreating it exactly so the stroke weight of the font really encapsulates the charming, wobbly lines of Stefan’s hand. “I’ve

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