Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

TikTok pitches advertisers on bold new chapter under US joint venture

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In its latest brand ‘reset,’ Burger King is owning up to mistakes

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Why stores are becoming social spaces as AI reshapes retail’s role

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Sprite’s brand refresh is juicy, crispy, and ready to drink

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The Ad Dollars Disney Could Lose If The Bachelorette Stays Canceled

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11 creative campaigns to know about today

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Apple Is Set to Put Ads in Apple Maps in Services Push

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Industry News

The email metrics marketers are likely to get wrong

Open rate. Click-through rate. Ask most marketing teams how their email program is performing, and those are the numbers they’ll show you. But here’s the problem: Open and click metrics don’t tell you whether your email program is actually working. They tell you how people interacted with the email message,

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Isometric Boxes — Modular Experiences :: Behance

Isometric Boxes — Modular Experiences This series features a collection of symbols and shapes mapped into three-dimensional space using isometric perspective, turning flat graphic language into something architectural and tactile. Every cube is a small world: top, left, and right faces independently drawn from a library of custom assets, each

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