Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

Bosses are firing Gen Z grads just months after hiring them—here’s what they say needs to change

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Vanity Fair’s Guide to Seeing and Being Seen During Oscar Week

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Ikea’s Global Campaign Is a Love Letter to the Feeling of Home

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Inside Amazon’s effort to shape the AI narrative on sustainability and ethics

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Employees across OpenAI and Google support Anthropic’s lawsuit against the Pentagon

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The 2026 Forbes Top Creators List Nomination: The 50 Most Powerful Influencers

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Industry News

Vanity Fair’s Guide to Seeing and Being Seen During Oscar Week

Sure, the Oscars themselves are technically one night. But the lead-up to said night—arguably the most important in Hollywood—is a whole thing. You’ve got fashion houses that have flocked to Los Angeles, racks and garment bags in tow, eager to make some high-wattage impressions on the red carpet. You’ve got

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Newscasts See Growth in Demo

ABC World News Tonight with David Muir remained the most-watched newscast in the country with total viewers and the Adults 25-54 demo during the first week of March. The unrest in the Middle East dominated the news cycle this past week. The news viewership benefited WNT, which increased its lead

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The 2026 Forbes Top Creators List Nomination: The 50 Most Powerful Influencers

For the fifth straight year, Forbes is building the definitive list of the 50 most powerful social media content creators. Do you know someone making millions of dollars and attracting millions of fans as they shape culture, style, entertainment, and taste? Nominate them (or yourself!) today. Nominations close on April 1, 2026. We will publish the 2026 Forbes Top Creators

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Knowing History Strengthens Your Communications Strategy

TL;DR Understanding history helps communicators make smarter decisions, avoid tone-deaf messaging, and craft a stronger communications strategy. By paying attention to past events and cultural context, communicators can better anticipate how messages will be interpreted and avoid repeating mistakes brands have made before. History also reveals patterns—such as how denial,

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