Marketing Talent & Staffing Industry News | The Gradient Group

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4 trends marketers must follow in 2026

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B2B marketing on TikTok: What you need to know

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LEVEL UP: Essential Skills & Strategies to Kickstart Your Creative Career

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The ‘Marty Supreme’ Factor: How A24 Created A Viral Spectacle

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The ‘Marty Supreme’ Factor: How A24 Created A Viral Spectacle

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How L’Oréal Unlearned Advertising And Boosted Creator Results 55%

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McKinsey Says It Saved 1.5 Million Hours With AI—but That It Can’t Replace These 3 Job Skills in 2026

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The complete Super Bowl 60 ad tracker for 2026

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CES 2026: 7 biggest news stories across TVs, laptops, and other weird gadgets you missed

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Paid Vs. Organic Link-Shares: Facebook Limits Unverified To Just Two Per Month

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Unilever Won’t Replace the CMGO Title as Esi Eggleston Bracey Exits

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The New Way to Work With AI in 2026

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Hidden Fatigue: How Digital Devices Drain Professional Well-Being

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The campaigns that caught marketers’ attention in 2025

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MarketCast Report Crushes Gaming Stereotypes: Female Gamers Now Rival Men in Gaming, Reshaping How Brands Should Advertise

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The Vibe Marketing manifesto

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Industry News

Rocket’s Super Bowl 60 Teaser Finds Lady Gaga Next Door

Lady Gaga is lending her voice to Rocket and Redfin’s Super Bowl 60 campaign. The pop star appears in a teaser spot, released Tuesday, that offers an early look at the brands’ upcoming Big Game commercial. The black-and-white, nearly four-minute video features Lady Gaga singing a reimagined version of “Won’t

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How Communicators Must Adapt to AI Search Results

How are you adapting your content strategy for AI search? GIni Dietrich has put together a comprehensive guide on evolving the PESO Model© for the age of AI-powered search engines. The post How Communicators Must Adapt to AI Search Results first appeared on Spin Sucks. Source link

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Smart marketers set the rules before AI makes the calls

With all the hype around AI, it should be no surprise that I’ve run into many less tech-savvy marketing team members who think AI does everything now. However, there are limitations to its capabilities, and wise marketers will combine AI’s capabilities with their existing technology to — as the mechanic’s

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AI Comments Don’t Build Relationships

TL; DR AI-generated comments on social media aren’t building relationships—they’re creating distrust. When “comment a lot” became the go-to growth advice, busy professionals reached for the easy button and handed their voice to AI, but buyers and peers can smell performative engagement a mile away.  The result isn’t networking or

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