Sunday’s episode of 60 Minutes saw Anderson Cooper sign off from the news magazine after 20 years. During the Overtime portion of 60 Minutes, Cooper reflected on his time at the CBS News program, calling it a “hell of a ride.” The segment looked back at the numerous stories he
In honour of its 20th anniversary, Spotify recently launched a celebratory new campaign looking back at its golden years, and with it came a new app icon. While at first I was blinded by the logo’s glitzy disco ball design, I’ve become increasingly disgruntled by its presence on my carefully
Over the past few years, I’ve watched AI content creation tools rapidly gain adoption across the SEO/GEO industry. These tools offer the promise of leveraging AI to automate content creation, reduce headcount, cut costs, and scale output. As someone who has spent the last decade helping companies recover from Google
Publicis Groupe entered into an agreement to acquire LiveRamp on Sunday, the latest in a series of data plays by the advertising giant. But unlike the acquisition of Epsilon in 2019 and Lotame in 2025, the announcement of the LiveRamp acquisition speaks much more to the potential of agentic AI.
Do you know who your audience is and what they want? Over the last 20 years or so, we used to rely almost purely on data to answer that question. But as cookie tracking and user signals declined and analytics shifted toward sampling (what we refer to as the “signal-loss
Publicis Groupe’s strategic rationale for acquiring LiveRamp for $2.1767 billion appears to center on accelerating its shift toward data-driven, higher-margin, “principal” operating models while tightening control over identity, addressability and closed-loop measurement. It’s a deal that’s also likely to have a downstream impact for LiveRamp’s relationships with rival holding companies,
The work of Lucien Freud (who himself will soon be depicted on the big screen in the upcoming film Moss & Freud, played by Derek Jacobi) informed the style of unfinished Christopher paintings which, in the film’s world, were begun by Sklar in the 1990s. For that reason, Freud and
I recently spoke with an SEO who, along with his entire team, had just been laid off. The company was rapidly losing organic traffic, leadership was frustrated, and from their perspective, nothing was being done to fix it. The SEO saw it very differently. They had submitted more than 1,400
Publicis Groupe has agreed to acquire LiveRamp for $2.2 billion all-cash deal, the French holding company said Sunday. Publicis is betting the acquisition will position it as a leader in agentic transformation—or the use of AI agents to automate and collaborate on corporate workflows. “Where we truly need LiveRamp is
