A 90 Day Plan to Prepare Every Location for AI Search AI is changing how consumers discover and choose local brands. For multi-location businesses, visibility is no longer decided only by search rankings. AI agents now evaluate location data, reviews, content, engagement, and brand trust before a customer ever clicks.
What’s tripping up the holdcos isn’t just economics or technology. It’s semiotics. Once upon a time that label had a clear assignment: you represented the client, you worked the market, you made the introductions and you got paid for it. But the modern conglomerates – Publicis Group, Omnicom, WPP, Havas
Chances are, you’re just like me. You’ve always loved music, but building your own hi-fi system was something that other people did – older people with way more disposable income than you! Sure, music is one of the few things in life that consistently brings you joy, but whatever Bluetooth
There are three steps—prep, production, and promotion—to creating your own successful podcast. Winston Chang takes you through each of them. The post The Three Steps to Creating Your Own Successful Podcast first appeared on Spin Sucks. Source link
Welcome to the week’s Pulse for SEO: updates affect how Google ranks content in Discover, how it plans to monetize AI search, and what content you serve to bots. Here’s what matters for you and your work. Google Releases Discover-Only Core Update Google launched the February 2026 Discover core update,
On the off chance you’re looking for a sign to “Tell Me Why” to switch to T-Mobile, look no further. The Backstreet Boys are back doing just that in the brand’s fun, flashy, pink-plastered Super Bowl 60 ad. The iconic boy band is shown taking T-Mobile’s Times Square store by
The uniquely drawn typeface, Alfred Regular, originates from the letters engraved in the golden medal. As the primary font and also used in The Nobel Prize wordmark, it will gain recognition in any touchpoint. The upper case lettering is based on classic geometric shapes, but with varying width and a
The PESO Model Certification collaborates with USC Annenberg School for Communication and Journalism. Gini Dietrich has all of the details about the advanced integrated communications training for PR pros and students, alike. The post Evolving the PESO Model© With Academia and Research first appeared on Spin Sucks. Source link
Learn The Signals Shaping Marketing, Efficiency, and AI Planning As 2026 rolls on, many teams find themselves adjusting how they approach overall business and marketing growth. What is the most efficient use of this year’s tighter budgets? Priorities are shifting across industries. Understanding how peers are responding can help teams
B2B marketers usually treat Super Bowl week like a black hole for engagement. The assumption? Everyone’s distracted, inboxes are crowded and it’s safer to go quiet and wait it out. But new data from HubSpot turns that logic on its head. After analyzing marketing activity and buyer behavior during the
