
62% of B2B CMOs not ready to compete against AI-enabled companies: report
Two-thirds of CMOs say they lack the skills, budget or resources to compete against faster-moving, AI-enabled challengers, according to new research from the agency 3Thinkrs. That’s because the acceleration of AI-generated search and decision-making is rapidly eroding traditional marketing levers. With brand visibility collapsing across search, websites and social, the






