Jump straight to examples of affected websites. Over the past year, one of the most common tactics for gaining visibility in AI search has been for companies to publish “listicle” content on their own blogs – ranking the best companies or products in their niche and placing themselves in the
On the the last workday before the Super Bowl and with Winter Olympics’ opening ceremonies just hours away, WPP Media has formed a partnership with sports data platform Genius Sports, Digiday has learned. The plan is to integrate Genius Sports’ first-party league, team and transactional data – derived from Genius
It’s Nice That (INT): Tell us about your role at Studio Ghibli, and how your career has evolved to this point? How did you get into this line of work? Yoji Takeshige (YT): I’ve loved movies since I was a child and when I was in high school, I became
We live in a data-driven world that helps businesses make better decisions, but raw data can be complex and dull. Indiana Lee shows you how to turn it into engaging PR stories. The post How to Turn Data Into Engaging PR Stories first appeared on Spin Sucks. Source link
Google has released what it calls the February 2026 Discover core update, a broad change to the systems that surface content in the Discover feed. Google says the update is initially limited to English-language users in the United States, and it plans to expand it to more countries and languages
Ad-verification firm Integral Ad Science is one of 16 media credibility and news rating organizations being investigated by the U.S. Federal Trade Commission over alleged advertiser boycotts of right-wing media, according to a lawsuit concerning the probe. The detail appeared in Feb. 2 amendments to a lawsuit filed in a
For years, the Super Bowl has been described as the biggest stage in advertising. Therefore, it should come as no surprise that a 30-second ad has surpassed the $10m barrier for the first time. But lately, it’s started to look less like a stage and more like a film set.
Keywords are out, content knowledge graphs are in. Find out why in Gini Dietrich’s latest article on search fragmentation. The post The Future of Search: A Content Knowledge Graph and AI first appeared on Spin Sucks. Source link
Welcome to PPC Pulse. This week’s PPC updates come from both Microsoft and Google, all dedicated to more “behind the scenes” work. Microsoft announced a new Content Publisher Marketplace, where it is starting to rethink how content is compensated amid the increased use of AI. On the Google front, Google
There’s a dangerous misconception in B2B marketing that video is just a brand awareness play. We tend to bucket video into two extremes: The “viral” top-of-funnel asset that gets views but no leads. The dry bottom-of-funnel product demo that gets leads but no views. This binary thinking is breaking your
