Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

Bosses are firing Gen Z grads just months after hiring them—here’s what they say needs to change

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Vanity Fair’s Guide to Seeing and Being Seen During Oscar Week

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Ikea’s Global Campaign Is a Love Letter to the Feeling of Home

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Inside Amazon’s effort to shape the AI narrative on sustainability and ethics

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Employees across OpenAI and Google support Anthropic’s lawsuit against the Pentagon

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The 2026 Forbes Top Creators List Nomination: The 50 Most Powerful Influencers

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Industry News

Knowing History Strengthens Your Communications Strategy

TL;DR Understanding history helps communicators make smarter decisions, avoid tone-deaf messaging, and craft a stronger communications strategy. By paying attention to past events and cultural context, communicators can better anticipate how messages will be interpreted and avoid repeating mistakes brands have made before. History also reveals patterns—such as how denial,

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Rethinking marketing workflows for a smarter future

We know the pressure of spending more time hunting for the right asset or manually stitching data together than actually marketing. While AI dominates the headlines, its true power isn’t just in “more content.” It’s in what it can subtract. At the March MarTech Conference session, “Say goodbye to busywork

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Amazon ia making efforts to better manage the AI narrative

Artificial intelligence has a trust problem and companies — particularly those like Amazon, Microsoft, OpenAI and others — are facing an uphill battle trying to solve it. Amazon made more deliberate efforts late last month to better manage the narrative. The company hosted its first “editorial exchange” event in Seattle late

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Netflix’s Warner Bros. Bid Failed. What Should It Buy Now?

This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes shaping the media industry. You can sign up for it here. Last month, the deal that was supposed to reshape Hollywood fell apart.  After a protracted, highly visible bidding war for

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