Among all the concerns marketers have when bringing AI into decision-making, there’s one we don’t talk about enough: Are we too quick to assume AI knows what’s going on in our heads when we build models? This stems from a growing worry about introducing bias when building prompts and formatting
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Google’s John Mueller answered a question about moving to HTTPS, explaining why the process of making a site secure is actually a major undertaking that can have a negative impact on rankings. Loss Of Top 3 Google Rankings A person asked on Reddit why they lost their top 3 rankings
The fast pace of trends and the maturing creator economy have created bottlenecks for brand deals. Creator commerce platform LTK wants to solve that problem by allowing brands to launch flat-fee campaigns that creators can opt in to as they see fit. The company has just released Quick Collabs, a
The real barrier is perception In my experience working with cultural institutions, the biggest challenge opera houses and ballet companies face is perception. Many people think “it’s not for me”. They imagine it’s elitist, expensive or intimidating. They worry about what to wear, or that they won’t know when to
Search referral traffic to small publishers dropped 60% over two years, according to Chartbeat data reported exclusively by Axios. That’s nearly three times the decline at large publishers. The analytics firm, which tracks traffic across thousands of client websites globally, segmented its network by size. Mid-sized publishers (10,000 to 100,000
Unfortunately, even a performance of the KPop Demon Hunters song “Golden” couldn’t make Oscars ratings go up, up, up. Today, according to Nielsen national live+same day big data plus panel program ratings, the 98th Oscars took a significant dip, dropping to 17.86 million viewers. The show, which aired on ABC and streamed
Timothée Chalamet missed out the Best Actor Oscar this week in his role as the hero of Dune 2. Could he have a chance in 2027 with a more villainous performance? No, I’m not referring to his baiting of artists in the opera and ballet worlds, but to his upcoming
TL; DR The PESO Model® did not become less relevant because of AI—it became more necessary. In a world shaped by zero-click discovery, AI summaries, reviews, creator commentary, and fragmented trust signals, marketing can no longer rely on disconnected tactics masquerading as strategy. The modern PESO Model works as an
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Branded search inflates your return on ad spend (ROAS) by taking credit for demand you already own, and every input in the paid acquisition model is getting worse simultaneously. This week, you’ll cover: The math on how branded
