Bluey has beaten Labubu in the final round of voting to take home the top prize. Source: Ludo Studio It has been a hard fought contest, but BBC Studio’s Bluey has taken home the coveted prize of Marketing Week readers’ top marketing initiative of 2025. Bluey beat Pop Mart’s Labubu
Whitney Travis is a freelance artist who illustrates children’s books and teaches animation at Daemen University. She excels at visual storytelling in children’s fantasy. She invited us to take a tour of her art studio as part of our regular Artist in Residence series. Read on to discover a cosy
In this week’s Ask An SEO, Bre asks: “What is the threshold between keyword stuffing and being optimized? Is there a magic rule for how often to use your main keyword and related keywords in a 2,000-word page? Should the main keyword be in the Headers AND the body in
When Pandora rolled out its first AI-powered service agent earlier this year, the goal wasn’t to showcase cutting-edge technology. It was to survive the peak holiday shopping season without sacrificing the customer experience or margins. The agent, dubbed Clara, launched as a chatbot on the brand’s website in mid-February and
If you like your wrapping paper covered in vulvas and with an additional health message attached, you’re in luck. Creative agency Fold7 and The Angry Uterus Club have teamed up to create a Christmas wrapping paper with a twist that could potentially save lives. The paper was designed by up
This year has been a continuation of learning and understanding about how AI impacts our industry. It’s been less about the chaos of the initial disruption and more about “how do we leverage this?” My belief is that SEO is a practice that needs to be adaptable to the end
CNBC has a new look, and now we know the reasoning behind it. On Saturday, December 13, CNBC—like its sister cable news channel MS NOW—dropped the Peacock branding from its logo as part of the ongoing separation from the NBCUniversal News Group. In its place, the network debuted a refreshed
In the UK, the chocolate tin at Christmas is part of our shared cultural understanding. For a lot of us there are two key players: Quality Street and Cadbury Roses. As with all nostalgia-driven, dopamine-releasing products, the packaging design is a huge part of our enjoyment of them. The tin,
Santa’s coming! The world waits with excitement and anticipation for the arrival of Santa Claus as he starts his world tour for 2025. Children (and adults) everywhere are eager to track the man in the red suit as he defies the speed limit to make his journey across the globe
Your team finally rolled out AI tools across the content pipeline. Everyone expected campaigns to move faster and creative bottlenecks to fade. Instead, the slowdown took a different form. Writers are waiting for approvals. Designers are correcting AI-generated assets that missed brand rules. Review cycles expanded because teams lack shared
