Marketing Talent & Staffing Industry News | The Gradient Group

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Playing House

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YouTube Promises All Things to All Advertisers, With Some Help from AI

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Marketers need to prepare themselves for the end of the click

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Eurovision Is Facing a Major Controversy Over Israel’s Advertising Efforts

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Anthropic’s Claude is telling users to ‘go to bed’ — and the internet has theories why

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CeraVe taps into basketball lore for latest social-first campaign

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TikTok Builds for the AI Future, Welcoming Third-Party Agents for Ads

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Hershey Bets on Agentic AI to Rethink $2B in Marketing Spend

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Industry News

Why scaling creative is really a leadership challenge

Marketing teams have more ways than ever to create, distribute, adapt, and measure content. Technology has made production faster. Templates have made execution more efficient. Automation has made scale feel increasingly achievable. However, more creative output doesn’t automatically translate into greater marketing impact. The challenge is no longer simply producing

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BUDAPEST CULTURAL CENTER

BMK ? BUDAPEST CULTURAL CENTER The BMK identity is built on a modular visual system representing cultural connection, community networks, and the diversity of Budapest. The interlocking geometric forms act as visual metaphors for interaction, collaboration, and continuous cultural exchange. The system emphasizes BMK’s role as a cultural hub connecting

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Amazon believes video podcasts are no longer fringe

Amazon wants to turn creator-led video podcasts into the next generation of TV networks – multiplatform franchises that can soak up TV budgets and spin out into retail, live events and social clips.  That pitch was front and center at Amazon’s May 11 Upfront in New York City, where performances

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CBS News’ Charles Forelle Asserts Network’s Editorial Independence

Top of the Ticker:  During the Society of Advancing Business Editing and Writing’s annual conference recently held in Philadelphia, CBS News’ managing editor Charles Forelle stressed to Semafor’s Ben Smith that his network’s editorial independence operates without any owner influence. “The convention in American journalism is that the owners are independent

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