Marketing Talent & Staffing Industry News | The Gradient Group

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Paid Vs. Organic Link-Shares: Facebook Limits Unverified To Just Two Per Month

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Unilever Won’t Replace the CMGO Title as Esi Eggleston Bracey Exits

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The New Way to Work With AI in 2026

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Hidden Fatigue: How Digital Devices Drain Professional Well-Being

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The campaigns that caught marketers’ attention in 2025

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MarketCast Report Crushes Gaming Stereotypes: Female Gamers Now Rival Men in Gaming, Reshaping How Brands Should Advertise

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The Vibe Marketing manifesto

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Survive as a Mecca for the Arts?

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$125M Lionsgate Newark film studio breaks ground in South Ward (photos)

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Ad Tech Briefing: Platforms’ measurement transparency moves into view

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Nichiha USA appoints Merlot Marketing as Agency of Record

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Gorilla Glue Sticks To Betty As Creative AOR

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Industry News

Generative Engine Optimization, Trust, and the PESO Model©

Citations are the new backlinks. Summaries are the new search results. Communicators are the new visibility engineers. Gini Dietrich explains how to combine all of that for AI search success. The post Generative Engine Optimization, Trust, and the PESO Model© first appeared on Spin Sucks. Source link

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Google and Walmart Join Forces to Shape the Future of Retail

Google’s and Walmart’s leaders are both betting the future of retail on AI and technologies like drone delivery. Google CEO Sundar Pichai and incoming Walmart U.S. CEO John Furner — who will become the company’s next CEO in February — revealed how AI is reshaping search and shopping during a

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The retail visibility gap most DTC brands still miss

A consumer opens ChatGPT and types, “What laundry detergent has perfumer-grade fragrance that lasts?” The AI provides three specific recommendations, each with detailed explanations. Your brand, despite its SEO-optimized product pages and paid search budget, never appears. This scenario is playing out millions of times daily across product categories, and

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