Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

Dropbox: Is Digital Clutter Costing Your Business?

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AT&T’s head of business operations shares her 2 favorite interview questions — and red flag responses

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Pringamabobs is a New Line of Characters Inspired by Stacked Crisps

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Amazon Workers Issue Warning About Company’s ‘All-Costs-Justified’ Approach to AI Development

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Omnicom Closes $13B IPG Deal, Uniting Rivals in Industry-Shaping Acquisition

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College grads face one of the toughest job markets in a decade — ‘Right now is a really difficult time to find a job,’ expert says

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Trump’s cheap stuff blunder

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Bros really are dominating podcasting

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Havas Reportedly Exploring a Deal with WPP

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Industry News

ABC News and CBS News Grow Across-the-Board

ABC World News Tonight and CBS Evening News grew in both total viewers and the Adults 25-54 demo for the week of November 24. WNT was the undisputed leader in both measured categories, extending its lead over its closest competitor by more than 2 million total viewers—its largest viewership in

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Marketers see big gains from content strategy overhaul

When the Content Marketing Institute surveyed marketers last year, content strategy felt stuck in neutral — steady, but uninspired. This year? Marketers are making real moves. In its latest survey, 97% of marketers say they now have a content strategy in place. Among them, 13% report significant gains in performance

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New Percy Jackson billboard makes a huge splash (literally)

A new billboard for Percy Jackson and the Olympians has dropped, and it’s taking immersive advertising to the next level. With a striking yet simple design, the God-tier billboard is a perfect example of how thinking outside the box can (quite literally) be a huge payoff. The best adverts are

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Elizabeth Goodspeed on how many designers it takes to make a studio

For others, starting a studio is more about catching up with an existing reality. Before she was (Studio) Lotta Nieminen, Finnish designer Lotta Nieminen had built nearly a decade of experience designing for agencies and brands and illustrating for children’s books and clients like Bvlgari, Marimekko, Liberty, and Herman Miller.

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