During its annual Google Marketing Live event for advertisers, Google announced upgrades to its AI measurement tools, making access easier for small brands. These updates were shared ahead of time with Search Engine Journal during an exclusive preview event, which showcase Google’s continued investment in providing advertisers of all sizes
Even at the Indianapolis 500, it takes more than slapping a logo on a race car for a brand like Allegra to emerge from the pack. The Sanofi-produced over-the-counter allergy medication doesn’t get much return from having its trademark shade of purple simply make fast left turns in Indianapolis on
I’ve been reviewing the best ergonomic chairs for around 6 years now, and to date, the Sihoo M18 stands out as the absolute best budget office chair out there. And right now it’s down to $159 over at Amazon, for the upcoming Memorial Day sale furniture event (officially on Monday).
Google has released new guidelines for website owners who want to excel in AI-powered search. In a blog post, Search Advocate John Mueller shared tips for ranking in AI Overviews and AI Mode. This guidance comes as Google moves beyond traditional “blue links” to offer more AI-driven search features. Curious
Google Marketing Live 2025 was – no surprise – all about AI. Again. The event made it clear that AI isn’t just an assistant anymore. It’s becoming a co-strategist. The show had a slew of updates in which AI played a central role, powering everything from bidding and creative to product
Stepping into a traditional pub is a unique experience. Will the atmosphere resemble The Slaughtered Lamb, from An American Werewolf in London, or offer a friendly, warm, cosy atmosphere with wooden bar, open fire and hand etched typography? That unpredictability is part of its charm. Milly Aburrow played with this
Today’s Memo is an updated version of my previous guides on topical authority, one that takes the Google leaks, documents revealed in Google lawsuits, my recent UX study of AIOs, and the latest shifts in the search landscape into account. Image Credit: Lyna ™ I think this is one of these
This week’s Future of TV Briefing looks at how Amazon and Netflix offer upfront advertisers more extensive cancelation options, which could affect how upfront dollars are allocated. Sports may be the main selling point in this year’s TV and streaming advertising upfront market, but cancelation options will be a key
Adobe‘s Creative Cloud has been a point of contention since its 2013 launch, when the company pivoted away from traditional software ownership (you pay a one-off price) to a subscription-based model (you keep paying forever). While the change brought regular updates and cloud features, for many creatives, these high monthly
Google has announced updates to its Gemini AI platform at Google I/O, introducing features that could transform how search and marketing professionals analyze data and interact with digital tools. The new capabilities focus on enhanced reasoning, improved interface interactions, and more efficient workflows. Gemini 2.5 Models Get Performance Upgrades Google
