Doc Brown’s DeLorean didn’t just travel through time; it created different timelines. Same car, different realities. In “Back to the Future,” when Marty’s actions in the past threatened his existence, his photograph began to flicker between realities depending on choices made across timelines. This exact phenomenon is happening to your
This post was created in partnership with Codeword Modern culture moves faster than any marketing calendar can keep up with—which means the brands that win aren’t the ones planning the farthest ahead, but the ones building systems nimble enough to move with the moment. Today, speed isn’t a tactic; it’s
This means you haven’t succumb to the thing that gets lots of great creatives. Ego. For me, ego is the number one attribute that hinders brilliant work. It stops people from learning, discovering, and listening to others. Humility is a great trait to have as a creative person and it
Every Q4, the same message shows up in our accounts: “Use seasonality adjustments to get ready for Black Friday and Cyber Monday.” On paper, it sounds reasonable. You expect conversion rates to rise, so you give Smart Bidding a heads up and tell it to bid more aggressively during the
Are B2B organizations passing up an opportunity to resonate with their prospects and customers because their messages lack creativity? Today, I’m talking to Jacob Sanders, the creator of “ROI: The Musical,” and cast members Scott Monty and Ryan Wallman, to discuss why so many B2B organizations seem to steer away
Recently, the internet was ablaze with envy after a woman bumped into actor Mads Mikkelsen while celebrating her birthday. Sharing the celebrity snap online, she noted that Mads was celebrating his 60th – a coincidence that sounded too good to be true. Well, that’s because it was, and AI is
OpenAI launched shopping research in ChatGPT, a feature that creates personalized buyer’s guides by researching products across the web. The tool is rolling out today on mobile and web for logged-in users on Free, Go, Plus, and Pro plans. The company is offering nearly unlimited usage through the holidays. What’s
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Where some photos show familiar dusty green carpets and smoke stained curtains, the next presents another type of common American interior – a room stacked with rifles. Nadia’s confronting approach is no better represented than through weaponry; one standout image shows a handsome knife decorated with an American flag grip
The European Commission has proposed a “Digital Omnibus” package that would relax parts of the GDPR, the AI Act, and Europe’s cookie rules in the name of competitiveness and simplification. If you work with EU traffic or rely on European data for analytics, advertising, or AI features, it’s worth tracking
