Campaign consistency has been a brand marketing best practice for decades. Changing media economics are turning it into a business necessity. Data from ad measurement firm Extreme Reach (XR) showed that 17.9% of Super Bowl ad campaigns ran for six months or more last year, triple the number that ran
What makes this observation striking is that it’s happening in parallel with his daughter’s emergence into language. While his father loses the ability to name things, they’re just starting to discover it. We’re witnessing three generations and three different relationships with meaning and interpretation, captured in photographs that were never
After weeks of delay, WordPress 7.0, named Armstrong, is finally released. The centerpiece feature was supposed to be real-time collaboration (RTC) but what is shipping is bigger: Native AI integration, a watershed moment in the content management system’s history. Native AI integration is what will carry WordPress into the future
Three years ago, the digital media holding company Recurrent Ventures was struggling. A $300 million investment from the private equity firm Blackstone in 2022 had turned into an albatross, and the company spent the period that followed shedding titles, laying off staff, and cycling through three chief executives in three
Adding some plants to your desk can really cheer things up and brighten up your space. They’re great for purifying the air, too. That’s why I’ve gathered some easy to care for house plants that will look great on your desk or in your office space. A lot of them
When Microsoft Clarity made AI citations available to all users, it opened up a new playground for SEOs to harvest AI visibility data. Finally, we can see the exact “grounding queries” an AI engine uses to pull our content. It raises a massive question because this is a Microsoft tool:
Consumers are giving mixed signals about AI content in marketing. People like ads and content that feel useful and relevant, but many are still turned off by marketing that comes across as robotic, emotionally empty, or a little too invasive. Seventy percent of consumers said they can usually spot an
Agent-readiness crossed from concept to measurable infrastructure this week. On April 17, as Cloudflare Agents Week extended into its sixth day, the company shipped isitagentready.com, a public scanner that scores any website on how prepared it is for AI agents. Paste a URL, get a score, see which checks passed
Higher fuel prices due to the war with Iran are putting pressure on Walmart’s customers and supply chain, and could lead to higher price tags on the shelf. Consumers may face higher retail prices in the coming months due to higher-than-planned fuel costs in global distribution and fulfillment operations and
