As well as getting to know the culture of this new unit and overall on boarding, have they gone through the house style with clients? By that, I mean walking through each account and the clients’ expectations. That includes certain points they value and want to see in all of
Google’s John Mueller answered a question about Google rewriting title tags to show the old brand of a site that rebranded in 2015. Apparently everything was updated to the new brand name, but Google’s search results stubbornly persist in showing the old branding. Old Brand Name Shown In Title Tags
Like the champagne in the Bachelor mansion, Disney may be putting the latest season of The Bachelorette on ice. But as the Mouse House weighs the decision, millions in ad dollars hang in the balance. Disney and ABC made a shocking call last week to remove The Bachelorette from the
Penguin Random House’s penguin is about as iconic as it gets. But now a new series of illustrations celebrates the famous bird with a series of other Playful Penguins, who are seen in a variety of situations. The illustrations were created by Matt Blease and show an ensemble cast of
It’s been an eventful start to the year for AI search, and AI is moving quickly, but there’s a lot of hype and panic. When really search is just doing what it has for the last 30 years, it’s constantly self-updating. At Search Engine Journal, as most other publishers have,
AI won’t make SEO obsolete, but it’ll change how the work gets done. There’s a growing concern that as AI systems improve, they’ll replace the need for human SEO analysis entirely. Early experiments suggest otherwise. While AI can assist with technical tasks and even generate usable outputs, it still depends heavily on
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This post was sponsored by Geoptie. The opinions expressed in this article are the sponsor’s own. The way people search is changing faster than most marketers realize. ChatGPT alone now has over 900 million weekly active users. Google AI Overviews appear in one out of every four search results. Each
The word transparency is bandied about across the media and marketing world, with marketers demanding it (or so they say), and agencies and tech firms insisting they deliver it. But it all feels sometimes like kabuki theater, with larger-than-life protestations and apparent action, but little substance behind what’s being expressed.
The book’s focus slowly became clear: dykes. From this formed a cumulative photo series that would be made over a number of years in collaboration with its subjects — “all of whom self-identify as a dyke or as part of the dyke community”, Emily shares. The final images move fluidly
