If you’ve been following this series of exploration of vectors and their application in SEO, we have covered the building blocks of the plugin I’m sharing with you: Understanding the basics. Solving content issues. Scaling up to handle massive amounts of data. Automating 301 redirects at scale. Running Python scripts
Even in the era of the 20-person Microsoft Teams meeting, some advertising execs rack up the air miles. Andrea Timmerman, global chief client officer at media agency Assembly, heads out from her Minneapolis, Minn. base to the agency’s offices and those of its clients in Singapore, Dubai, London and New
Part of the success of Stranger Things comes from the painstaking accuracy of its period setting. The Duffer Brothers packed the show with cultural references to the 1980s, from the mullets and scrunchies to walkie talkies and references to analog media and classic arcade games like Dig Dug. With such
Planning is not an exciting topic, I admit. Yet, I wrote a book recently on the topic of planning, introducing a framework for doing it for digital marketing. Over the two decades of my career, I have found that the best and quickest positive outcomes nearly always came from a
Brand marketing is getting its time to shine in the latest episode of the Marketing Vanguard podcast as we sit down with Caryn Wasser, chief brand officer at Little Spoon. Tune in for an energizing conversation on how a brand drives growth and revenue and why its place in scaling
This image was part of a community concept art challenge I created for my members on Patreon. Here you’ll see a method I use regularly in my professional work to quickly iterate and refine ideas, which can be helpful in a production setting. I’ll show my design process that involves
As organizations invest heavily in martech and personalization, marketing leaders face a familiar challenge — turning those investments into real business impact. Despite increasingly sophisticated tools, many teams struggle to realize martech’s full potential, often because critical talent and expertise are missing. The solution lies not in the technology alone,
So the John F. Kennedy Memorial Center for the Performing Arts is now the Donald J. Trump and John F. Kennedy Memorial Center for the Performing Arts. If it seems strange that a sitting president would create his own memorial antemortem, it’s perhaps even stranger that his team wasn’t prescient
When OpenAI quietly added native shopping to ChatGPT – alongside a partnership with Walmart – it marked more than another AI feature rollout. It signaled a fundamental shift in how consumers discover, compare, and purchase products online. For the first time, shoppers can browse and buy directly inside an AI
For most marketers, success is measured in sales uplift or return on investment. At Netflix, however, the streaming giant’s marketing teams are measured on their ability to build fan engagement and drive conversation. “Netflix is unique because marketing is tasked to generate fandom and drive conversation,” says June Sauvaget, Netflix’s
