Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

Bosses are firing Gen Z grads just months after hiring them—here’s what they say needs to change

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Vanity Fair’s Guide to Seeing and Being Seen During Oscar Week

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Ikea’s Global Campaign Is a Love Letter to the Feeling of Home

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Inside Amazon’s effort to shape the AI narrative on sustainability and ethics

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Employees across OpenAI and Google support Anthropic’s lawsuit against the Pentagon

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The 2026 Forbes Top Creators List Nomination: The 50 Most Powerful Influencers

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Industry News

Genius Sports opens up real-time live sports targeting to brands

Financial services and food delivery advertisers are adapting their approach to programmatic sports buys using tech built for betting brands.  Genius Sports launched partnerships with DirecTV Advertising, Equativ, FreeWheel, Index Exchange, Magnite, OpenX, PubMatic and The Weather Company at the IAB NewFronts this week, allowing advertisers to use its ‘Moment

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Context engineering is the real AI advantage in marketing

The AI conversation in marketing has been dominated by two things: which tools to buy and how to write better prompts. Both are real skills. Neither one determines whether a marketing team gets genuine value from AI or just produces polished outputs that nobody trusts. What determines value is context.

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2026 Disaster Preparedness Calendar Illustration :: Behance

The 2026 Disaster Preparedness Calendar for the Taipei City Fire Department transforms safety education into a narrative-driven visual journey. Each month represents a different disaster scenario, woven together through a continuous storyline and a recurring character. Rather than presenting information separately, the project integrates educational content into playful, story-based scenes.

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