Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

Bosses are firing Gen Z grads just months after hiring them—here’s what they say needs to change

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Vanity Fair’s Guide to Seeing and Being Seen During Oscar Week

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Ikea’s Global Campaign Is a Love Letter to the Feeling of Home

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Inside Amazon’s effort to shape the AI narrative on sustainability and ethics

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Employees across OpenAI and Google support Anthropic’s lawsuit against the Pentagon

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The 2026 Forbes Top Creators List Nomination: The 50 Most Powerful Influencers

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Industry News

Sprite’s brand refresh is juicy, crispy, and ready to drink

If you’ve ever cracked open an ice-cold Sprite on a hot summer day, or taken a sip of the soda fresh from a McDonald’s machine, you’ve probably experienced that eye-widening first moment that the extra-fizzy, citrusy beverage hits your tongue. That exact second is what Sprite is trying to capture with its new brand

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Reddit marketing guide – maximize your spend

Thanks in part to its 2024 IPO, the social media platform Reddit is a hot topic in many circles, including marketing. That’s quite the accomplishment for a company that’s been around for 20 years, which in internet terms is the equivalent of having lived when dinosaurs roamed.  To help you

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