E-E-A-T isn’t just for SEO. It’s becoming the foundation of effective PR measurement in an AI-search world. Gini Dietrich has how to adapt your PESO Model© metrics accordingly. The post PESO Model© Measurement in an AI-Driven World first appeared on Spin Sucks. Source link
Google Analytics has never been perfect, but it used to feel familiar. The shift to Google Analytics 4 forced PPC marketers to rethink how they pull insights, not just where to click. Reports that once lived front and center now take more effort to find. Some require extra setup. Others
Marketing has long worked on the assumption that there are two paths to understand people and markets — often described as “nuance versus numbers.” Nuance wants to know how people feel, how brands are conceptualized and understood, what unknown drivers cause human behavior and what drives business success. Numbers want
Colouring an object in 3D is one of the more complex parts of learning 3D, even when you’re using the best 3D modelling software. It’s not the same as assuming the colour you see on-screen is the object’s colour. Some 3D programs, especially those focused on design or that show
Explore the transformative role of the social media news anchor in today’s journalism landscape. Gini Dietrich details how this is changing how you pitch stories. The post How the Social Media News Anchor Is Redefining Journalism first appeared on Spin Sucks. Source link
Remarketing lists continue to be one of the more dependable tools inside PPC accounts, especially for search campaigns. They give advertisers clearer control over who sees ads, how bids are adjusted, and how messaging aligns with prior brand interaction. As tracking becomes more constrained and audience signals less granular, first-party
From more social media roles to the threat of job cuts, recruiters report a mixed bag for mid-level marketers. Source Source link
Tina Tona is a photo-collage artist whose found ephemera and cut up magazines explore diasporic Black expression, pop culture and her dual heritage. At Nicer Tuesdays in New York City last September, Tina gave an introduction on her expressive, colourful works (which she calls “organised noise”) and highlighted significant projects
It’s time for the way the business development game is played. Start with no longer sending proposals. Gini Dietrich has a trick that you can use to significantly increase your win rate. The post Winning Business Without Proposals first appeared on Spin Sucks. Source link
A quick note up front, so we start on the right foot. The research I’m about to reference is not mine. I did not run these experiments. I’m not affiliated with the authors. I’m not here to “endorse” a camp, pick a side, or crown a winner. What I am
