Plenty of teams now manually prompt an LLM to see if their brand appears. That’s a point-in-time snapshot; AI engines regenerate answers with every query, so a citation confirmed last month can drop without any signal. A single prompt test establishes no baseline, detects no citation loss, and diagnoses no
Every choice has a price and the bill always comes due. Marketers are only just starting to work out what theirs actually costs for AI. Laura Higgins had been at Dollar Shave Club for two months when she started paying attention to her AI bill. During her first month as
I’ve been happily burrowing down the audiophile rabbit hole for the last year or so, and this past weekend marked my very first CanJam – the top personal audio trade show that brings everything from ultra-budget bangers to unattainable $5,200 flagships straight to the public. And though it was a
Google.com has become the second most-cited domain in Google’s AI Mode, according to a new report from Profound, an AI-visibility platform that sells tools for tracking brand presence in AI search. The report shows citation share for google.com rose 8.4x between April 15 and June 30, with almost all of
Every World Cup Ad Ranked by EDO’s TV Outcomes The 2026 World Cup has come to an end, and now it’s time to find out which ads scored big. TV data and measurement company EDO has calculated the effectiveness of every ad during the World Cup and has shared the
Nothing here was invented. Every reference was stolen. Every image comes from somewhere else. The logo is just six dots. The photography is stock. The typeface already existed. Design isn’t about creating something from nothing. It’s about seeing what others don’t. But everything here you’ve already seen in different projects,
AI tools returned at least one false fact about 64% of UK high street retailers in a vendor-run test, according to figures Searchable shared with Retail Focus. The most common error was placing businesses in the wrong postcode. These tests point to something many marketing teams aren’t tracking. When AI
Every page you publish is vulnerable to traffic decay. The question is whether you catch it when it’s down 15% or 80%, and whether you fix the right thing when you do. Most teams catch it late, then reach for the same tool every time: refresh it. Update the date, add a
Chinese-Taiwanese artist co-founder of It’s Happening Angela Lian joined us on our New York Nicer Tuesdays stage in June – and she made it very clear that one thing is a constant through all of her work: pain. The artist centres chronic pain and illness in her work (like many
Google’s Martin Splitt and John Mueller discussed the Page Indexing Report and how it could be used to identify indexing issues. Of interest is how they tied quality to indexing, saying that quality isn’t just about the text on a web page. Indexing Happens In Stages Splitt and Mueller were
