Marketing Talent & Staffing Industry News | The Gradient Group

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4 trends marketers must follow in 2026

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B2B marketing on TikTok: What you need to know

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LEVEL UP: Essential Skills & Strategies to Kickstart Your Creative Career

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The ‘Marty Supreme’ Factor: How A24 Created A Viral Spectacle

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The ‘Marty Supreme’ Factor: How A24 Created A Viral Spectacle

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How L’Oréal Unlearned Advertising And Boosted Creator Results 55%

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McKinsey Says It Saved 1.5 Million Hours With AI—but That It Can’t Replace These 3 Job Skills in 2026

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The complete Super Bowl 60 ad tracker for 2026

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CES 2026: 7 biggest news stories across TVs, laptops, and other weird gadgets you missed

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Paid Vs. Organic Link-Shares: Facebook Limits Unverified To Just Two Per Month

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Unilever Won’t Replace the CMGO Title as Esi Eggleston Bracey Exits

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The New Way to Work With AI in 2026

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Hidden Fatigue: How Digital Devices Drain Professional Well-Being

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The campaigns that caught marketers’ attention in 2025

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MarketCast Report Crushes Gaming Stereotypes: Female Gamers Now Rival Men in Gaming, Reshaping How Brands Should Advertise

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The Vibe Marketing manifesto

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Industry News

The free AI tool that exposes messaging gaps on your site

Marketers spend enormous amounts of time optimizing messaging, design and content, but rarely experience their own website the way a first-time visitor does. That disconnect often explains why polished-looking sites underperform. When I first came across Google’s NotebookLM, I realized this AI tool offers an easy, practical way to emulate

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Bringing the PESO Model© to the Enterprise Stage

The PESO Model® is stepping onto the enterprise stage! Travis Claytor explains how we’re turning the framework into systems for communications teams. The post Bringing the PESO Model© to the Enterprise Stage first appeared on Spin Sucks. Source link

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Dixon Baxi on their 500-page manifesto for making

“We started by asking everyone to collect images regularly. Just spontaneous snapshots as we went. Of everything. Sketches, screens, notes, half thoughts, moments in motion. Over time it became this huge grab bag of elements,” Simon says. Stepping back to take a birds-eye view on this self made archive of

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Unlocking the Real Power of the PESO Model©

If you’re choosing a tactic from each media type and calling it the PESO Model©, you’re missing the point. Gini Dietrich walks you through how integration changes. The post Unlocking the Real Power of the PESO Model© first appeared on Spin Sucks. Source link

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