How do you prove AI search is driving revenue when your current measurement stack wasn’t built to track it? Which metrics prove AI search value without click data? What KPIs should you track to actually see SEO impact? As zero-click journeys grow and AI influence moves off-site, traditional channel-level reporting
The best TV ads don’t just generate awareness. They generate searches. When a high-impact campaign airs, viewers immediately turn to Google, YouTube, and other platforms to learn more, find products, or continue engaging with a brand. The challenge isn’t generating that interest. It’s being ready to capture it. A recent
Many businesses see their Google Business Profile as a listing to verify and then leave untouched. Google’s new Ask Maps feature treats it as a conversational dataset for generating helpful answers about a business. The questions Ask Maps answers are what make change meaningful. When someone asks for a 24-hour
The 2026 upfront marketplace has begun to move, with both holding company media agencies as well as some independents cutting deals, principally with media sellers that control both linear TV and streaming options. As expected, sports inventory is the principal bait that sellers have put on their hooks to land
When graphic designer James Stuart isn’t kicking out the jams in Arabic-language punk band Haram, he’s managing a “somewhat incongruous balance between designing artwork for musicians” and making documentary films. When a life in making non-fiction films called to him ten years ago, he still kept one foot in his
In a recent AGI House interview, Sergey Brin described Gemini as a system whose capabilities are not just evolving but integrating world knowledge across languages and modalities. He said the software that AI runs on has also evolved beyond what it was originally designed for, and while Brin can envision
No major news stories surfaced during the month of May to keep audiences engaged across the major cable news networks. This resulted in a downward trend in total viewers and the Adults 25-54 demo for all three outlets during primetime and total day. Despite posting lower month-to-month numbers, Fox News
If I could award a game 10/10 for sheer art and confidence in a style, Necrophosis: Full Consciousness would be that game. Made by artist and founder of Dragonis Games, Ares Dragonis, this eerie, atmospheric horror game is heavily influenced by Zdzisław Beksiński and H.R. Giger, as well as the
Google has published new guidance that canonicalizes itself as the single source of objective truth for SEO practices, including for AI SEO. The new guidance, published on Google Search Central, is Google’s strongest assertion of itself as the official source of information SEO best practices and SEO tools. The effect
