What happens after the sale increasingly determines whether a customer becomes a source of retention, expansion, and advocacy. For founders, this is also a capital-efficiency issue. Every customer acquired carries a cost, a revenue expectation, and an opportunity to expand. When value realization is slow or fragmented, acquisition spending becomes
TL;DR Everyone is quoting Lippincott’s stat that only 28% of CMOs have “very high” organizational influence. But the number that should scare you is the one nobody’s talking about: nearly 80% say bureaucracy regularly interferes with decision-making, and fewer than half say marketing operates with real autonomy. That’s not a
Anthropic will embed invisible watermarks in text produced by its new Claude models and include signed provenance metadata with generated files, as detailed in a support article. This marking is implemented worldwide, not just in the European Union. According to Anthropic, a detected mark indicates that Claude may have processed
Subscribe: Apple Podcasts • Spotify There’s a lot of promise in agentic media buying. The issue is in the governance. Butler/Till should know. The independent media agency has been testing programmatic media buying agents for months now, concluding at least half a dozen new tests since May, Scott Ensign, chief
Studio Dial is a fledgling, female-led design and creative technology studio based in London, working across branding and coded tools for clients such as Google, Azra and Inner City Consulting. The studio tackles everything from brand refreshes and cocktail menus to campaign identities for generative tools and insurance platforms. Bridging
Microsoft Clarity has added branded and non-branded query labels, filters, and Share of Authority breakdowns to its AI Citations dashboard. The August 3 update helps marketers answer a basic question: Did an AI system look for your brand by name, or did it find your content while researching a broader
Advertisers have spent years demanding reliable, independent ad measurement, but independent measurement providers are consolidating. News of Nielsen’s planned $2.15 billion takeover of DoubleVerify broke last week, less than eight months after private equity firm Novacap snapped up DoubleVerify rival Integral Ad Science (IAS) for $1.9 billion. The moves are
Two weeks ago, it seemed Buc-ee’s might have finally met its match. The company that wants a monopoly over cute animal logo designs was challenged to pick on someone its own size when TV host John Oliver launched the spoof brand Buc-Off on HBO’s Last Week Tonight. The stunt has
Do you remember the good ol’ days of Google Ads when all you needed to get good results were a list of keywords and bids? People type into that little white search box exactly what they’re looking for, so to win their business, you just need to … show up?
