The Guardian published an investigation claiming health experts found inaccurate or misleading guidance in some AI Overview responses for medical queries. Google disputes the reporting and says many examples were based on incomplete screenshots. The Guardian said it tested health-related searches and shared AI Overview responses with charities, medical experts,
Premium is no longer a status symbol. Today, premium means access to culture, travel, dining, and the moments that people care about. In this episode of The Speed of Culture podcast, Matt Britton sits down with Jessica Ling, EVP of global advertising at American Express, to explore how Amex is
Possibly one of the most exciting announcements to come from CES this year is the official Lego Smart Brick. It’s an advanced 2×4 brick that looks identical to a traditional Lego piece, yet is packed with technologies (and a miniature speaker) to elevate play and bring your Lego sets to
TL;DR The PESO Model® hasn’t stood still—it has evolved to meet the realities of how marketing and communications operate in 2026. As AI accelerates execution and teams are asked to deliver more with fewer resources, the challenge is no longer whether to use AI, but whether organizations have a system
“If AI can write, why are we still paying writers?” For any CMO or senior manager on a budget, you’ve probably already had a version of this conversation. It’s a seductive idea. After all, humans are expensive and can take hours or even days to write a single article. So,
I’ve written extensively about CTV, often to help marketers recognize when the channel is not the right investment. While CTV remains relatively under-adopted in B2B, interest is growing as brands begin planning their 2026 marketing budgets. In recent months, inquiries from B2B marketers evaluating whether CTV deserves a place in
Where the book is really born was in the quiet, uncanny connections between images that captured “the ruin and feeling of uncertainty” growing up in the “third world” they grew up in, which they found to be genetically made up of abandoned places, fragile objects, industrial leftovers, traces of ecological
Bot-created boycotts are real. Gini Dietrich has a first-24-hours crisis playbook to diagnose inauthentic spikes, respond without fueling outrage, and protect your brand. The post How to Prepare for a Bot-Created Crisis first appeared on Spin Sucks. Source link
Reddit is rolling out Max campaigns, a new automated campaign type now available in beta for traffic and conversion objectives. The launch comes as Reddit continues to see strong advertiser momentum, supported by rising daily active users and rapid growth in conversion activity. While automation is now standard across most
Former Tesco marketing boss and Advertising Association president, Alessandra Bellini, has been awarded an OBE in the New Year’s Honours List. Alessandra Bellini Former Tesco chief customer officer Alessandra Bellini has been awarded an OBE (Officer of the Order of the British Empire) in the 2025 King’s New Year Honours
