Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

$125M Lionsgate Newark film studio breaks ground in South Ward (photos)

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Ad Tech Briefing: Platforms’ measurement transparency moves into view

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Nichiha USA appoints Merlot Marketing as Agency of Record

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Gorilla Glue Sticks To Betty As Creative AOR

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‘Bells’ Are Ringing: MiltonOne Updates Hershey’s Holiday Tradition

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Alex Cooper’s Unwell Hydration Rebrands, Expands Into Energy Drinks

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Meet ADWEEK’s 2025 Agency of the Year Winners

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IBM accelerates cloud drive with $11 billion Confluent deal as AI demand booms

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Interactive TVOOH: The Future of Fan Engagement

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Dropbox: Is Digital Clutter Costing Your Business?

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Industry News

Streaming Ratings, Week of November 17: Viewers Get Stranger

With fans rewatching past episodes of Stranger Things, momentum continues to build for the Netflix series, which remained No. 1 on Nielsen’s Top 10 Overall Streaming chart for the week of November 17. Stranger Things led the way with 1.683 billion viewing minutes, improving on its previous week’s showing by

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Top 15 Nicer Tuesdays Talks

Whiplash! Another year of Nicer Tuesdays has passed by so quickly, but here’s your catch-up on another incredible year, with our monthly talk events staying strong in London and New York, as well as debuting in Los Angeles! In 2025, we caught up with the most interesting and boundary-pushing creatives

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How marketing leaders stay visible in AI-driven search

Does it feel like your organic traffic is disappearing? You aren’t imagining it. AI Overviews and answer engines are sidelining classic SEO results.  To stay visible, brands need to adapt – fast. The good news: you don’t need to rewrite your entire SEO playbook. With a few smart tweaks, you can

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This head-spinning optical illusion is causing mayhem online

Five years ago we published an optical illusion that millions of you were completely bamboozled by, and today I’ve found a brand-new version of that illusion. Of course, I’m referring to the rotating horse, which remains a puzzle to this day (just tell me which way it’s spinning!). This illusion

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Review of the Year 2025: Top 25 Graphic Design

Our graphic design stories saw a lot of interesting and relatable conversation this year, with the top slot going to Elizabeth Goodspeed’s investigation into why graphic designers can’t stop joking about hating their jobs. You’re a continually curious bunch and you want to get into the nitty gritty, so it’s

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