OpenAI says GPT-5.5 Instant, the default model for free ChatGPT users, now performs comparably to its frontier Thinking models on health questions. The claim is based on the company’s own health evaluations. Health is one of the categories drawing the most scrutiny over AI-generated answers. For example, a Guardian investigation reported
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Distant draws from tidal zones and rock formations that have become somehow disconnected, shifted into something more unsettling, a world where colour has moved just far enough to suggest another atmosphere entirely. Rock pools hold light that feels borrowed from somewhere else. The landscapes remain familiar, but the energy running
TL;DR AI Visibility has changed the role of marketing and comms pros across paid, earned, owned, and shared media. It’s no longer just about optimizing for SEO with keywords—now we have to create content that AI finds credible enough to cite by ensuring our four streams work as a system,
The length gap is real and well-documented, with some measurements describing ChatGPT prompts running an order of magnitude longer than a typical Google query by character count. None of that tells you what to do on Monday. The part that should change how you read your own reporting is not
Your performance marketing metrics scream for help. Ad fatigue sets in across your social channels, and algorithms demand fresh visual assets. If you don’t feed them immediately, acquisition costs spike. This is the velocity trap of B2C marketing. Winning today requires a relentless volume of creative experimentation, yet building a
Paris-based comic book author Louise Laborie’s illustrated worlds ooze with quiet sadness. The creator of the graphic novels Rock‘n’roll Suicide and Morgane Fox is an expert in adapting a familiar, cozy melancholic Americana through neon light spilling out onto streets and headlights twinkling like firebugs on a vast, dark highway.
This post was sponsored by Expert Callers. The opinions expressed in this article are the sponsor’s own. Why did my inbound traffic drop suddenly? Are B2B leads dropping everywhere? Is AI Overviews hurting B2B leads? For two decades, the logic was simple: more traffic meant more leads, more leads meant more
This week’s Media Briefing looks at why the World Cup is no longer the easy search traffic win it once was, and how publishers are adjusting their strategies to pull people in. The new World Cup playbook The World Cup used to be a guaranteed search traffic bonanza for publishers.
Father’s Day gifts can often fall into the same boring and bland categories – slippers, a new mug, a whimsical BBQ apron, a screwdriver set, blah blah. But if you want to get your tech-savvy dad something he might actually use, let me introduce you to TourBox. This company specialises
