Google I/O produced a week of coverage on how AI will change the search experience. Most of it focused on consumer features, with less attention paid to a pattern that’s emerging for businesses. Many of the highest-profile consumer demos at I/O take the user from search to action, with Google
OpenAI may be telling marketers to treat ChatGPT as a test channel rather than a performance one but its partner deals, tech builds and measurement moves tell a different story about the advertiser it actually wants. The latest is a deal with commerce media platform Skai, according to two sources
How do you design youth? Traditionally, the youth is seen as trendy, modern, in front of the curve. For venturethree, the advertising agency behind the Young Vic’s newest identity, youth signifies vitality, a restlessness, forward momentum. In previous identities, the Young Vic, a self-described “disobedient theatre” was characterised by a
Most in-house SEO teams and agencies have adopted AI for content briefs, drafts, on-page recommendations, and technical audits. The output is up, but two things are happening at once, and SEO teams have to solve both: Why More AI-Assisted Content Isn’t Moving Rankings Search behavior has shifted. Long-tail queries (10+
The week leading up to the long Memorial Day holiday weekend was a good one for the three evening news programs, as they finished with no viewership declines in total viewers and the Adults 25-54 demo. For the week of May 18, all three newscasts recorded gains in total viewers,
While Amazon trolls us with the announcement of a KPop Demon Hunters AI mockbuster, Netflix is fortunately continuing to bring real animation to its streaming platform. I Am Frankelda, billed as Mexico’s first independent stop-motion feature film, will be available to watch in just two weeks’ time, and the trailer
A new analysis from Peec AI, an AI search visibility platform, found that Google’s AI Overviews appeared in about 87% of the 500,000 prompts it studied. The sample skews toward commercial, buying-intent queries and leaves out navigational searches. So the figure describes a specific slice of search, not Google overall.
Google is adding new AI performance insights to Merchant Center, giving retailers a clearer view of how their products appear across AI-powered shopping experiences. The new reports are built for advertisers who want to understand product visibility across Google’s AI shopping surfaces. As more shoppers use conversational search via Search,
Welcome to the week’s Pulse. Each update this week influences what can appear inside Google’s AI answers, and why. Google brought Preferred Sources into AI Overviews and AI Mode, new data looks at how personal data changes which brands appear in AI Mode, and Google’s CEO discussed AI Overview quality.
