Marketing leaders often believe they have a performance problem when, in reality, they have a goal problem. A PPC strategy built around generating leads behaves very differently than one optimized for revenue. The campaigns you choose, how you measure success, and even how your sales team operates all depend on
After a year of anticipation and regulatory review, Omnicom has closed its $13.5 billion acquisition of IPG—and a lot is changing at the holdco. Led by CEO John Wren, the new Omnicom will span capabilities across creative, media, PR, precision marketing, production, commerce, data, and health marketing. It’s all underpinned
It’s December now, advent calendars have been unsealed, and the countdown has well and truly begun to Christmas 2025! While you buy your last few bits, you might encounter some slightly panicked enquiries to your own wish list – if so, here’s a few ideas you can send their way. From
Google is testing a new mobile search flow that connects AI Overviews to AI Mode. Robby Stein, VP of Product for Google Search, announced the test on X. The feature lets you ask follow-up questions in AI Mode without leaving the search results page. (1/2) Today we’re starting to test
ChatGPT, Claude and Perplexity are giving users quick, direct answers without sending them to publisher sites. And if people stop clicking through, what happens to the ads, affiliate links and sponsorships that keep the web running? With Google and others doubling down on AI-driven results, the way people discover and
The Denon AH-D5200 represents the sweet spot in Denon’s premium headphone lineup, sitting below the £1,000+ AH-D7200 and flagship AH-D9200. Whilst those higher-end siblings pursue different sonic goals with their frequency tuning, the D5200s focus squarely on what matters most: delivering an enjoyable, engaging listening experience. This special Cyber Monday
Dropbox research shows disorganisation is draining productivity and profit, hitting creative industries hardest and flags AI tools to help restore order Research from Dropbox suggests that businesses are losing a significant amount of money each year due to disorganised digital files. The study, which surveyed over 2,000 workers, found that
Google announces delays in Search Console’s Page indexing report. The company confirms crawling, indexing, and ranking remain unaffected by the reporting issue. Google is experiencing longer than usual delays in the Page indexing report within Search Console. The issue affects reporting only, not actual crawling, indexing, or ranking of websites.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the Marketoonist here Source Source link
AT&T’s head of business operations, Jennifer Van Buskirk, asks two questions to assess candidates. The executive said she is looking to identify risk-takers who are willing to make bold moves. Van Buskirk said small-picture, risk-averse answers are dealbreakers in the hiring process. AT&T’s Jennifer Van Buskirk has been with the telecom
