A lot of marketing teams and individuals assume that a big social presence on Facebook and Instagram means they will get cited in AI answers and AI Overviews. That is not always the case. AI engines cite social content all the time now. However, they do not cite you because
OpenAI is bringing ads to ChatGPT in Europe and is starting where Meta ended up. It is building its European ad business on consent from the start. OpenAI detailed how it will process user data across the region once ads go live later this month in a new European Union
TL;DR Duolingo runs the best shared media engine on the planet—a mascot-driven virality machine that turned a language app into a main character in internet culture. But this month’s PESO Model® Diagnostic finds the fragility hiding beneath the legend: the engine runs on rented land, the personality is concentrated in
Google began rolling out the August 2026 spam update globally and across all languages. It’s the third spam update of 2026, following March and June rollouts. Google didn’t announce new spam policies or a companion blog post with this rollout. Google has begun rolling out the August 2026 spam update,
The role of the marketing leader has gone from a focus on individual campaigns to a role that functions as the primary commercial engine for the entire enterprise. Success in this environment requires more than technical skill; it demands a way of thinking that connects finance, strategy, and human behavior
The Phoney Club, based in Rotterdam, is a studio with an intriguing perspective befitting its name. Among the branding, motion, strategy and art direction that makes up its output, the Dutch creative agency focuses on what’s not real and the tension that can create. “A phoney thing makes you look
In early August, an SEO called Anastasia Kourou noticed queries in her Search Console report that didn’t look like searches: “Yes.” “Yes go on.” “Yes, pricing.” She posted a screenshot and asked John Mueller whether Search Console was tracking what people say to AI. Image Credit: Suganthan Mohanadasan His reply
LinkedIn wants you to believe it’s serious about cracking down on AI slop. To prove it, they’ve removed the button for generating AI slop and added one to call it out. “AI slop is a top priority for all of us. We really care about this,” CPO Hari Srinivasan wrote.
At the start of summer, I attended a friend’s party and took to schmoozing with mutuals I hadn’t seen since my school days. Amidst the bubbling conversation, I caught up with an old pal who had just taken a job in marketing. “Don’t hate me,” he said, “… but I
