Marketing Talent & Staffing Industry News | The Gradient Group

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$125M Lionsgate Newark film studio breaks ground in South Ward (photos)

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Ad Tech Briefing: Platforms’ measurement transparency moves into view

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Nichiha USA appoints Merlot Marketing as Agency of Record

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Gorilla Glue Sticks To Betty As Creative AOR

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‘Bells’ Are Ringing: MiltonOne Updates Hershey’s Holiday Tradition

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Alex Cooper’s Unwell Hydration Rebrands, Expands Into Energy Drinks

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Meet ADWEEK’s 2025 Agency of the Year Winners

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IBM accelerates cloud drive with $11 billion Confluent deal as AI demand booms

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Interactive TVOOH: The Future of Fan Engagement

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Dropbox: Is Digital Clutter Costing Your Business?

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Industry News

62% of B2B CMOs not ready to compete against AI-enabled companies: report

Two-thirds of CMOs say they lack the skills, budget or resources to compete against faster-moving, AI-enabled challengers, according to new research from the agency 3Thinkrs. That’s because the acceleration of AI-generated search and decision-making is rapidly eroding traditional marketing levers. With brand visibility collapsing across search, websites and social, the

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Indie devs’ anti-Game Awards trailer trend is going viral

The Game Awards has become a massive platform for the announcement of new games. Reveals this year included Crystal Dynamics’ new Tomb Raider games and Lucasfilm Games and Arcanaut Studios’ Star Wars Fate of the Old Republic (yeah, we’ll believe that when we see a release date). But how much

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Review of the Year 2025: Top 25 Illustration

The art of illustration is thriving in 2025, in defiance of a year where generative AI imagery skyrocketed in its pervasiveness. Taking the top spot is Angelica Frey’s deep dive into the enduring influence of the 2000 game The Sims, where isometric dollhouses of quirky NPCs have inspired creatives for

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Offsite retail media’s main hurdle: attribution and measurement

In the latest “every surface becomes shoppable” news, more platforms are inking deals and rolling out shoppable ad formats across the open web. As more media environments become points of purchase, attribution and measurement remain the thorn in the side of commerce execs. In early December, Pinterest announced a partnership

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Nielsen’s The Gauge Ratings for November 2025

Live sports viewing continues to be a major draw for the broadcast segment, shattering last month’s record and posting its best month since November 2024.  According to Nielsen’s monthly gauge report, which provides a snapshot of total TV and streaming consumption, the broadcast segment increased by +0.3% from October to

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