This post was sponsored by Victorious. The opinions expressed in this article are the sponsor’s own. A year into the shift toward AI search, the marketing industry is full of confident takes about the factors that impact AI visibility. But we’ve seen very little data to support commonly held assumptions.
Google Revamps Its Iconic Search Bar for the First Time in 25 Years The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. For 25 years, Google Search has trained
Sony just unveiled its new luxury Bluetooth headphone, the oddly named 1000X The Collexion. But after sitting through a press briefing, I’m happy to report that its name is the only ridiculous thing about it. 1000X The Collexion will cost $650 and apparently cherry picks all the best bits of
YouTube brought several AI-focused updates to Google I/O this year, but two announcements stood out more than the others. The platform is introducing a new conversational discovery experience called “Ask YouTube” alongside expanded AI video remixing powered by Gemini Omni. Together, the updates suggest YouTube is putting more focus on
Marketing and creative teams now run technology environments as complex as many enterprise IT systems. But while IT organizations built disciplines around governance, service ownership, and operational management, marketing teams still tend to manage martech through disconnected projects and expanding tool stacks. Today’s enterprise marketing and creative environments are no
TL; DR The PESO Model® has six maturity stages: Foundation, Pilot, Scale, Systemize, Real-Time, and Leadership. New data from the PESO Model® Diagnostic shows that 91% of teams are stuck in the bottom half of the ladder, even though nearly half describe themselves as “integrated.” That gap between claim and
Incrementality testing has become the default answer to a problem most direct-to-consumer brands genuinely have. Platform attribution disagrees with itself; Meta and Google routinely both claim credit for the same conversion. Not to mention studies we have done reviewing one transaction at a time to find out organic search or
You may not know the name for it, but you’ve probably experienced it: you click on a link to a webpage, hit the “back” button on your browser, but end up on a page you never intentionally visited. That’s called “back button hijacking,” and Google is cracking down on the
Jean Pierre Consuegra and Leo Horton muse on the beauty of long timelines, the power of the Instagram DM and why creative partnerships are best when you’ve got different specialisms to bring to the table. Source link
