TL; DR: AI visibility is not a content volume game; it is a credibility game. Brands are not becoming the obvious answer because they publish more, but because they make their expertise clear, consistent, structured, and easy to trust across owned and earned media. That means building strong source-of-truth content
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! AI Mode is compressing the stage where buyers compare, reject, and discover brands on their own. Our new usability study of 185 documented purchase tasks shows that 74% of AI Mode final shortlists came directly from the AI’s
AI content is not hurting your search rankings, but it is not giving you an automatic edge either. That is the central takeaway from Semrush’s “Does AI content rank well in search?” study, which examines how AI content performs across a wide range of real-world search results. The findings challenge
Erosion Basins Shallow coastal formations can develop where soft sedimentary rock is continuously shaped by tides, currents, and wind. Over time, these forces carve the surface into rounded depressions, forming a dynamic landscape that is constantly evolving. As the tide recedes, water remains trapped in these natural hollows, creating isolated
A search marketing professional from India wrote a blog post about how she feels about seeing the word guru used within the SEO community in a way that’s different from its meaning in India. Several people, including Google’s John Mueller, agreed with her and shared how they felt when people
When Mondelez learned their retail partners were expecting 30% of their site traffic to be agentic by 2028, the company stopped and paid attention. AI was upending the way people searched for products online, and the CPG brand was faced with a decision to make: overhaul its digital presence or
The subjects of these comics have come from a series of quite random imaginings the artist had on everyday walks outdoors. Liang’s most recent zine, The North Downs Way, was a narrative shaped by her first time seeing chalk cliffs on a walk along the picturesque trail with friends. “I
A new Ipsos survey adds consumer sentiment data to the growing debate over ads in AI search. Most US adults say ads in AI search results would reduce their trust in those results. Early advertiser data from ChatGPT’s ad pilot offers limited context. An Ipsos survey of U.S. adults
Below are the cable news ratings for the first quarter of 2026. Conflict was the theme of the first quarter of the year. January and March started off with U.S. military action in Venezuela and Iran, respectively. This and other storylines, which focused on ICE enforcement, the economy, and the
Anyone with an email address has probably been contacted by a supposed Nigerian prince at some point. The spam messages offering riches from air in exchange for your bank details were once so widespread that they became a running joke. Fortunately, most people probably now know that these generous offers
