Google has released what it calls the February 2026 Discover core update, a broad change to the systems that surface content in the Discover feed. Google says the update is initially limited to English-language users in the United States, and it plans to expand it to more countries and languages
Ad-verification firm Integral Ad Science is one of 16 media credibility and news rating organizations being investigated by the U.S. Federal Trade Commission over alleged advertiser boycotts of right-wing media, according to a lawsuit concerning the probe. The detail appeared in Feb. 2 amendments to a lawsuit filed in a
For years, the Super Bowl has been described as the biggest stage in advertising. Therefore, it should come as no surprise that a 30-second ad has surpassed the $10m barrier for the first time. But lately, it’s started to look less like a stage and more like a film set.
Keywords are out, content knowledge graphs are in. Find out why in Gini Dietrich’s latest article on search fragmentation. The post The Future of Search: A Content Knowledge Graph and AI first appeared on Spin Sucks. Source link
Welcome to PPC Pulse. This week’s PPC updates come from both Microsoft and Google, all dedicated to more “behind the scenes” work. Microsoft announced a new Content Publisher Marketplace, where it is starting to rethink how content is compensated amid the increased use of AI. On the Google front, Google
There’s a dangerous misconception in B2B marketing that video is just a brand awareness play. We tend to bucket video into two extremes: The “viral” top-of-funnel asset that gets views but no leads. The dry bottom-of-funnel product demo that gets leads but no views. This binary thinking is breaking your
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California Pizza Kitchen’s response to a recent delivery mistake offers several lessons in crisis communications. Thomas Mustac highlights exactly how they turned a bad situation around. The post Lessons In Crisis Communications from CPK first appeared on Spin Sucks. Source link
Google revised its “Get on Discover” documentation following the lauch of the February Discover core update. On its documentation updates page, Google said it added more information on how sites can increase the likelihood of content appearing in Discover. Here’s what was added. What Changed Comparing the archived version with
Wake-up call Under pressure, undervalued, overstretched and overwhelmed. We launched our 2026 Career & Salary Survey this week, and so far, it makes for bleak reading. And it’s not small numbers we’re talking about. Nearly two-thirds of the more than 2,000 marketers we spoke to have felt overwhelmed over the
