So many people spent 2025 arguing about whether SEO was dying. It was never dying. It was shifting into a new layer. Discovery continues to move from search boxes to AI systems. Answers now come from models that rewrite your work, summarize competitors, blend sources, and shape decisions before a
Connected TV ad spend is projected to reach $51 billion globally by 2029, accounting for nearly half of traditional broadcast TV advertising revenue. That shift reflects how quickly the marketplace is maturing and how aggressively advertisers are reallocating budgets to streaming environments. But as money moves, so do advertisers’ assumptions.
Danae founded the animation studio Pencil TV in 2021, the same year Miller McCormick, Mac Miller’s brother, reached out about a collaboration for the Mac Miller estate. Danae was already a fan, first encountering Miller’s back in 2010 with the release of his mixtape K.i.d.s. “His sensitivity and the emotion
Google has released the December 2025 core update, the company confirmed through its Search Status Dashboard. The rollout began at 9:25 a.m. Pacific Time on December 11, 2025. This marks Google’s third core update of 2025, following the March and June core updates earlier this year. What’s New Google lists
Disney is bringing storytelling to uncharted territory. The media giant announced Thursday that it will acquire a $1 billion stake in OpenAI and license its characters for Sora, OpenAI’s short-form video platform launched in September. As part of the three-year deal, some videos made with Sora will appear on the
Leading manufacturer of residential and commercial building materials taps award-winning agency to help drive awareness and business growth Merlot Marketing (Merlot) has been named Agency of Record for Nichiha USA, a top-tier manufacturer of building material solutions. Merlot will elevate the brand’s presence in industry and business media through a targeted,
Adhesive company Gorilla Glue is sticking to Betty, which it just named its creative AOR after a competitive review. First work will break in 2026. “While we’re not experts in primates, we’re excited to bring our strategic and creative expertise to a venerable brand like Gorilla Glue. Their products are
Hershey’s Kisses “Holiday Bells” spot is the premiere sponsor of NBC’s “Christmas in Rockefeller Center.” The show and the commercial kick off Dec. 4. The jingle will be brought to life with an LED musical mat at Rockefeller Center for visitors through Dec. 7. The colorful lights on the mat represent a bell
A year after launching Unwell Hydration, Alex Cooper, host of the popular podcast “Call Her Daddy,” is expanding the business beyond the category. The business will rebrand as Unwell Beverages with the upcoming launch of its energy drink line, Unwell Energy. Unwell Energy will make its retail debut through a
Between M&A, leadership shifts, and the rise of AI, it was a whiplash year for agencies with a tumultuous ending. But ADWEEK’s 2025 Agency of the Year winners didn’t just weather the ups and downs but fired on all cylinders, delivering breakthrough creativity, business-moving strategy, and culture-shaping work for their
