Google published a new documentation page to help websites optimize for generative AI features in Search, including AI Overviews and AI Mode. The page, “Optimizing your website for generative AI features on Google Search,” expands Google’s prior AI features documentation published in 2025. The earlier page explains how AI features
For years, B2B marketers focused on winning search rankings to drive traffic and generate leads. That playbook is changing fast. Fifty-two percent of B2B tech marketing leaders now see AI-generated search as their top channel for reaching buyers, according to 10Fold’s new report, “The Visibility Reset: How AI Search Is
I’ve always been obsessed with cities because of my architectural background ? how infrastructure, people, chaos, and memory shape each other. Instead of documenting places literally, I wanted to merge them into emotional environments where different cultures and visual rhythms coexist in one space. Some parts were originally made for
Stop trying to out-calculate the machine and start feeding the machine better signals was the theme from Ginny Marvin, Google’s Ads Product Liaison, during a recent episode of the Ads Decoded podcast she hosts. To many, it sounded like a victory lap for automation and seemed to set the industry on
Live sports could be described as one of the last bastions of live television. With so many eyeballs in one place at one time, marketers are desperate to embed their brands — especially in women’s sports. Ally Bank’s chief marketing and PR officer Andrea Brimmer is one of those marketers.
Foundations Foundational rituals are personal, often idiosyncratic and shaped around the realities of your life. For some, it might be morning pages, as Julia Cameron suggests in The Artist’s Way, for others, it might be a daily walk, a way of structuring your morning, a series of physical stretches that
When a brand stops appearing in ChatGPT, or when its share of voice in Perplexity drops by half over a quarter, the typical response from the marketing org is to write more content. Sometimes a lot more. The thinking goes that if AI systems aren’t surfacing the brand, the fix
Ad revenue from retail media has already overtaken linear TV, but maybe it’s not so binary: in recent months, retail media has become a bigger part of TV ad buys. This is largely happening because of Amazon and Walmart—the two biggest retail media players—because both are harnessing their smart TV
Playing House Review of Chanel Spring 2026 Ad Campaign by Matthieu Blazy with Creative Director Sheila Single and Photographer Alec Soth with models Aditsa Berzenia, Awar Odhiang, Bhavitha Mandava, Cathy Simmons, Josephen Akuei, Latahlia Hickling, Loli Bahia, Marta Freccia, Noor Khan, Trinidad Castaño, Waleska Gorczevski, & Xiuli Jiang For his
Google Analytics added an “AI Assistant” default channel group for traffic from recognized AI chatbot referrers, with Google naming ChatGPT, Gemini, and Claude as examples. GA4 property owners no longer need to build custom channel groups with regex patterns to separate AI assistant visits from referrals. Until now, all AI
