Maachis Designer Sonal Nagwani, who started Maachis with Kevin Thomas and is now running it on her own, used to build miniature furniture out of matchboxes while growing up. “That tactile, almost obsessive relationship with the object never really left me,” she says. Years later, she found phillumenist Gautam Hemmady’s
State Farm is collaborating with Netflix on an integrated campaign around the sports comedy series “Running Point,” per details shared with Marketing Dive. The effort includes both a co-branded spot and an in-show integration that represents the TV show debut of brand character Jake from State Farm. “This is tied
World Cup tickets can be hard to come by—unless they happen to be left out on the street. Total Wireless is demonstrating that now with a low-tech, high-reward proposition: flyers with tear-off tabs offering free World Cup tickets, posted on utility poles. They direct curious passersby to a nearby Total
It works, until it doesn’t. The Chase Imagine you’re a news publisher. Your journalism is good, you write original stories, and your website is relatively popular within your editorial niche. Revenue is earned primarily via advertising. Google search is your biggest source of visitors. Management demands growth, and elevates traffic
Meta is poised to surpass Google in digital ad revenue for the first time this year. According to Emarketer, Meta is projected to generate $243.46 billion in global ad revenue in 2026, edging past Google’s $239.54 billion. The social media network is also expected to take a larger share of
Netflix revolutionized TV. Now it wants to do the same thing with its advertising business. The entertainment giant is targeting $3 billion in ad revenue in 2026, double the $1.5 billion it generated last year — an ambitious goal as the broader streaming market matures. Overall, Netflix projects $6 billion
OpenAI launched an ads manager last week — the latest move in its fast expanding advertising business, Digiday has learned. The tool — described by those with access as serviceable and broadly similar in layout to Google Ads — is a test within a test accessible to only a handful of advertisers.
In 1898, a young Philadelphia ad man named Elias St. Elmo Lewis wrote something that would outlast almost everything else produced in the following marketing century. Working on life insurance campaigns, Lewis had noticed that the best salespeople followed a pattern. They grabbed attention, built interest, created desire, and then
The US president has built an entire personal brand around self-aggrandisement, but Donald Trump’s AI Jesus post this weekend may be the moment that brand starts to crack. From his property developments to the Trump Kennedy Center, the US president loves stamping his name on things. The Trump NFT cards
Google added a new section to its spam policies designating “back button hijacking” as an explicit violation under the malicious practices category. Enforcement begins on June 15, giving websites two months to make changes. Google published a blog post explaining the policy. It also updated the spam policies documentation to
