Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

Once Unimaginable, Publishers Are Preparing to Opt Out of Google Search

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Vitaminwater doubles down on content series celebrating local art

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The 2026 Forbes World’s Most Influential CMOs List

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When AI Puts Gen Z in the C-Suite

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Inside StreetEasy’s decade of iconic NYC subway ads

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Nike versus Adidas: Who’s spending more in race to claim the World Cup crown?

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Industry News

Google quietly gives ground on PMax controls

Google’s Performance Max product has frustrated and bemused media buyers since its launch four years ago. In recent weeks, however, the tech giant has chosen to yield a little ground to marketers and buyers asking for more control. It’s testing a feature that enables media buyers to exclude inventory from

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LABASAD opens applications for its next cohort of online master’s students

Whilst based in Barcelona, LABASAD has built an internationally recognised reputation around its digital-first model, connecting students with practising designers, illustrators, photographers, creative directors and other specialists spanning the industry. Across its 30 online master’s programmes, combined with our Spanish-speaking programmes, the institution opts to incorporate education and professional practice,

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