TL; DR As AI becomes the primary interface for information dissemination, visibility is no longer about rankings or reach. It is primarily about being included in trusted, AI-curated outputs. This article looks at Gartner’s latest communications predictions through that lens and connects them to the PESO Model® Operating System, arguing
Last week, Cyrus Shepard published an AI citation ranking factors study, and it created a lot of noise on X, LinkedIn, and a number of private WhatsApp groups I’m in. Not only the distinction between what is a factor, and what is a correlation, especially given a lot of studies
AI agents are evolving quickly. In theory, agents are autonomous decision makers — automating campaign creation, optimizing ad buys and drafting pitch decks. In reality, marketers aren’t ready to give up control, establishing guardrails to keep agents in check. Marketers don’t have a lot of trust when it comes to
Something Stoëmp specialises in, in-house, is strategy, making the research stage in a project not simply a way to gain visual inspiration for the identities they shape as a studio, but a more lengthy investigation into why a brand or organisation exists, what it wants to say and who it’s
Liquid Web inadvertently started a cascading series of controversies after it folded a group of well-known WordPress plugin brands into a new software lineup. The reconfiguration and rebranding caught users by surprise, leading to confusion and significant online backlash against Liquid Web across social media. A Dynamic WordPress Facebook group
Stratacache, a company that sells in-store digital screens to retailers, is liquidating the U.K. arm of its business. The process includes Stratacache U.K. as well as its company PRN U.K., according to public records. The filings indicate that both Stratacache U.K. and PRN U.K. will close, selling off assets to
Laika is known for beautiful stopmotion animation, but its next movie looks set to take that reputation to a new level in its scope, ambition and technical accomplishment. The studio that made Coraline and Kubo and the Two Strings has released the teaser trailer for Wildwood, and viewers are stunned
Google quietly updated one of its Google Ads help pages with a clarification that could raise concerns for some advertisers. The updated documentation suggests that search terms shown in reporting for AI-powered Search experiences may not always reflect a user’s exact query. Instead, some reported search terms may represent Google’s
As vibe coding, AI, and data play a bigger role inside revenue teams, a shift from fragmented best-of-breed stacks toward unified, AI-native operating systems is taking shape. Naman Khan worked for legacy giants like Salesforce and Dropbox and now serves as CMO at Reevo, a challenger brand in the revenue
“YouTube is not a social-media site,” a spokesman for the video platform’s parent company said last month after it lost a major trial focused on social-media addiction. It’s also not quite TV, its executives say. It is, however, a great place for ad dollars redirected from social media, television and more,
