Search referral traffic to small publishers dropped 60% over two years, according to Chartbeat data reported exclusively by Axios. That’s nearly three times the decline at large publishers. The analytics firm, which tracks traffic across thousands of client websites globally, segmented its network by size. Mid-sized publishers (10,000 to 100,000
Unfortunately, even a performance of the KPop Demon Hunters song “Golden” couldn’t make Oscars ratings go up, up, up. Today, according to Nielsen national live+same day big data plus panel program ratings, the 98th Oscars took a significant dip, dropping to 17.86 million viewers. The show, which aired on ABC and streamed
Timothée Chalamet missed out the Best Actor Oscar this week in his role as the hero of Dune 2. Could he have a chance in 2027 with a more villainous performance? No, I’m not referring to his baiting of artists in the opera and ballet worlds, but to his upcoming
TL; DR The PESO Model® did not become less relevant because of AI—it became more necessary. In a world shaped by zero-click discovery, AI summaries, reviews, creator commentary, and fragmented trust signals, marketing can no longer rely on disconnected tactics masquerading as strategy. The modern PESO Model works as an
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Branded search inflates your return on ad spend (ROAS) by taking credit for demand you already own, and every input in the paid acquisition model is getting worse simultaneously. This week, you’ll cover: The math on how branded
Leadership has bought in. Teams are curious and experimenting. The technology is working. Yet AI adoption in your marketing organization is crawling. What gives? The answer isn’t in your tools, your vision or your talent pool. The answer is sitting in your org chart, two to three levels down from
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Chris Green helped analyze 17 million websites and co-authored the latest SEO chapter for the Web Almanac, and his conclusion should matter to anyone who does SEO for a living. Green said the data showed that individual SEOs have “minimal” web-wide impact compared to CMS platform defaults. He wrote: “If
Crazy as it may sound, the advertising marketplace is keeping its cool for the most part in the face of a series of events that historically would have set it off in a tizzy of halted budgets and downward forecasts: a new war, rising oil and gas prices, the return
INT: How did you eventually make them come to life? Tell us about the process. WA: We were on set shooting with Mackenzie in a shed that had been built in a studio, where we could control the lighting. The actors would act their scenes to empty jars, and we
