Between M&A, leadership shifts, and the rise of AI, it was a whiplash year for agencies with a tumultuous ending. But ADWEEK’s 2025 Agency of the Year winners didn’t just weather the ups and downs but fired on all cylinders, delivering breakthrough creativity, business-moving strategy, and culture-shaping work for their
IBM accelerates cloud drive with $11 billion Confluent deal as AI demand booms Mountain View, California-based Confluent provides technology needed to manage massive, real-time data streams for artificial intelligence models. “IBM and Confluent together will enable enterprises to deploy generative and agentic AI better and faster,” Krishna said in a
By Rob Hicks, CEO, C-Screens At the end of the last century, business theorists B. Joseph Pine II and James H. Gilmore published their seminal work The Experience Economy. In it, they posited the idea that “goods and services are no longer enough; companies must stage experiences that engage customers in a
I’ll be honest: when I paid £12 at the cinema to watch Taylor Swift: The Official Release Party of a Showgirl in October – essentially a three-minute music video shown twice, plus the equivalent of DVD extras – I didn’t expect to enjoy it all that much. But in the event,
This post was sponsored by 10Web. The opinions expressed in this article are the sponsor’s own. Not long ago, building a website meant a discovery call, a proposal, a sitemap, and a few weeks of back and forth. Today, we go from “I need a website” to “Why isn’t it
AI chat assistants are not being used the way many marketers expect. Instead of acting as shopping tools or search engines, they function primarily as support systems for cognitive tasks — writing, planning, analyzing and learning, according to a report by AI SEO agency Dejan. In 2026, optimizing for AI
Celebrate the vibrance of Tết with this special collection of money envelope illustrations. Each design features one of six majestic horses, illustrated in a Vietnamese traditional art style that symbolizes strength, progress, and good fortune. Complementing the horses are six iconic symbols of spring and fortune: peach blossom, golden apple,
YouTube adds comment sections to eligible Shorts ads, lets creators link to brand websites, and expands Shorts ads to mobile web browsers. Eligible Shorts ads can now display comment sections, matching the experience of organic Shorts content. Shorts creators can link directly to brand websites when producing branded content. Shorts
In the latest episode, we dig into British Heart Foundation’s growth and marketing strategy with CMO Claire Sadler. Source Source link
Another that resonates with Dalia is a photograph of Maen Hammad’s grandmother’s hands lying across a bed of walnuts, not only because it’s a beautiful image, but because of its multi-layered resonance; how it evokes “nostalgic feelings” of mothers and grandmothers with beloved ingredients across the SWANA region, but simultaneously
