Marketing Talent & Staffing Industry News | The Gradient Group

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YouTube Promises All Things to All Advertisers, With Some Help from AI

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Marketers need to prepare themselves for the end of the click

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Eurovision Is Facing a Major Controversy Over Israel’s Advertising Efforts

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Anthropic’s Claude is telling users to ‘go to bed’ — and the internet has theories why

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CeraVe taps into basketball lore for latest social-first campaign

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TikTok Builds for the AI Future, Welcoming Third-Party Agents for Ads

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Hershey Bets on Agentic AI to Rethink $2B in Marketing Spend

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Industry News

CeraVe taps into basketball lore for latest social-first campaign

CeraVe is teaming with NBA Hall of Famer Carmelo “Melo” Anthony for a social-first campaign in support of the brand’s anti-dandruff shampoo and conditioner products, per details shared with Marketing Dive. The “Head Coach” campaign references NBA lore around Anthony’s “Hoodie Melo” era, a period beloved by fans when the star

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A Company Built by Its People

People do not just build a company; it is made of them. This campaign transforms that idea into a visual reality. Each portrait is composed of hundreds of real workers, forming a single unified face while preserving every individual story within it. From afar, you see strength and clarity. Up

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Target has reengineered its creator ecosystem

Target has completely reengineered its creator ecosystem through two distinct new programs. In April, Target told creators that it would sunset its previous creator program in May, Ad Age reported. The retired program was commission-based and allowed creators to build out digital storefronts. In its place, Target has launched Club Target and Target

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