CeraVe is teaming with NBA Hall of Famer Carmelo “Melo” Anthony for a social-first campaign in support of the brand’s anti-dandruff shampoo and conditioner products, per details shared with Marketing Dive. The “Head Coach” campaign references NBA lore around Anthony’s “Hoodie Melo” era, a period beloved by fans when the star
TikTok is investing more aggressively in AI ads infrastructure while deepening its walled garden. TikTok is doubling down on AI as it looks to strengthen its competitive stance in the advertising market. The company will begin welcoming third-party AI agents that allow advertisers to use AI agents for autonomous campaign
People do not just build a company; it is made of them. This campaign transforms that idea into a visual reality. Each portrait is composed of hundreds of real workers, forming a single unified face while preserving every individual story within it. From afar, you see strength and clarity. Up
Google Research published a paper that studies how to make generative AI systems produce answers that do more than sound plausible. The researchers say that their ALDRIFT framework “opens exciting avenues” for moving beyond answers that merely have a high probability. The paper, titled “Sample-Efficient Optimization over Generative Priors via
Target has completely reengineered its creator ecosystem through two distinct new programs. In April, Target told creators that it would sunset its previous creator program in May, Ad Age reported. The retired program was commission-based and allowed creators to build out digital storefronts. In its place, Target has launched Club Target and Target
Struck by the sheer variety of the stuff – all the diverse and unusual forms one the humble tool could take, from “soft blue Japanese sheets made with ceramic particles, Spanish orange paper with lovely lettering that peeks through the translucent grit and small belts for the machine that curled
Local AI search rewards better pages. Learn exactly how to build them. Are your location-based pages showing up when AI-powered search answers local queries? Is structured data, listings, reviews driving (or undermining) your brand’s visibility across locations? 👆 Register above to learn the right way to build local intent pages
The quick summary: The Super Bowl may be months away, but Disney already has its head in the game. Heading into its upfront presentation from the Javits Center in New York, Disney has Super Bowl LXI, the College Football Championship, the Grammys, and the Oscars within six weeks of each
Protest art meets retro gaming in the latest work from Secret Handshake. The anonymous art collective has turned to video game design as the most logical medium to comment on the chaos of the Trump administration’s Iran War, and you can play online. The group has previously made a splash
Scaling AI content generation is the number one content strategy for enterprise organizations optimizing for AI search visibility. According to Conductor’s 2026 State of AEO/GEO CMO Investment Report, which surveyed over 250 executives and digital leaders across 12 industries, it ranked above structured data, above authoritative long-form guides, and above
