Stop trying to out-calculate the machine and start feeding the machine better signals was the theme from Ginny Marvin, Google’s Ads Product Liaison, during a recent episode of the Ads Decoded podcast she hosts. To many, it sounded like a victory lap for automation and seemed to set the industry on
Live sports could be described as one of the last bastions of live television. With so many eyeballs in one place at one time, marketers are desperate to embed their brands — especially in women’s sports. Ally Bank’s chief marketing and PR officer Andrea Brimmer is one of those marketers.
Foundations Foundational rituals are personal, often idiosyncratic and shaped around the realities of your life. For some, it might be morning pages, as Julia Cameron suggests in The Artist’s Way, for others, it might be a daily walk, a way of structuring your morning, a series of physical stretches that
When a brand stops appearing in ChatGPT, or when its share of voice in Perplexity drops by half over a quarter, the typical response from the marketing org is to write more content. Sometimes a lot more. The thinking goes that if AI systems aren’t surfacing the brand, the fix
Ad revenue from retail media has already overtaken linear TV, but maybe it’s not so binary: in recent months, retail media has become a bigger part of TV ad buys. This is largely happening because of Amazon and Walmart—the two biggest retail media players—because both are harnessing their smart TV
Playing House Review of Chanel Spring 2026 Ad Campaign by Matthieu Blazy with Creative Director Sheila Single and Photographer Alec Soth with models Aditsa Berzenia, Awar Odhiang, Bhavitha Mandava, Cathy Simmons, Josephen Akuei, Latahlia Hickling, Loli Bahia, Marta Freccia, Noor Khan, Trinidad Castaño, Waleska Gorczevski, & Xiuli Jiang For his
Google Analytics added an “AI Assistant” default channel group for traffic from recognized AI chatbot referrers, with Google naming ChatGPT, Gemini, and Claude as examples. GA4 property owners no longer need to build custom channel groups with regex patterns to separate AI assistant visits from referrals. Until now, all AI
The reality of modern analytics is that a significant portion of your revenue often hides behind a “direct” label or remains entirely unattributed. At the May 2026 MarTech Conference, marketing and analytics leaders gathered to tackle this head on, shifting the conversation from the hunt for “perfect” data to the
A curated series of illustrations capturing the timeless soul of Paris. From the morning stillness of the Luxembourg Garden to the modern lines of the Louvre Pyramid, this collection explores the city’s iconic landmarks and hidden perspectives. Journey through the vibrant atmospheres of Montmartre viewed from the Buttes-Chaumont, the architectural
TL; DR As AI becomes the primary interface for information dissemination, visibility is no longer about rankings or reach. It is primarily about being included in trusted, AI-curated outputs. This article looks at Gartner’s latest communications predictions through that lens and connects them to the PESO Model® Operating System, arguing
