Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

The 10 most in-demand bachelor’s degrees—No. 1 isn’t engineering

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Why Human Experience Trumps AI in Crisis, Transformation, and Cultural Integration

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The Recruiter Who’s Always “Busy” But Never in the Zone

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Creators eye Snapchat as a reliable income alternative to TikTok and YouTube

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Folgers mixes iconic jingle with ‘wake up’ songs from across years, genres

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These Are the 7 Highest-Paying Side Hustles for 2026, According to a New Report

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These Five Work From Home Jobs Are Paying So Well in 2026

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Something Big Is Happening

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Best and worst Super Bowl commercials of 2026 as rated by experts

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How Applebee’s Date Night Pass builds on the chain’s marketing-led success

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WPP’s Next Restructuring Move Will Realign Creative Agencies

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How Vivian Tu went from creator to SoFi’s chief of financial empowerment

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All the Easter eggs in Bad Bunny’s halftime show

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Publicis forms new Influential Sports squad to hone its skills in the white-hot sports media arena

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Racist Videos And Payment Problems: The Dark Side Of This AI Startup’s Super-Fast Growth

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Industry News

Beehiiv Names Calendly Leader Darren Chait As Its First CMO

Beehiiv has hired Darren Chait as its first chief marketing officer, bringing on the former Calendly growth executive as the newsletter platform pushes deeper into the creator economy, according to its chief executive Tyler Denk. Chait, who officially began the role on Monday, will oversee positioning, demand generation, and marketing

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Showing up in the age of AI search

We know the pressure of watching organic traffic dip while AI overviews take center stage. It’s a common hurdle right now, but a recent panel at the MarTech Conference — moderated by Janet Driscoll Miller, president and CEO at Marketing Mojo — highlighted that visibility isn’t disappearing; it’s just moving.

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Roaming Dokebi Brand Film Collaboration :: Behance

CarryGrow produced three brand films for ‘Roaming Dokebi’, Korea’s first eSIM store. Roaming Dokebi is the #1 eSIM app by downloads, with strong brand recognition among customers in their 20s and 30s. The brand films effectively conveyed the service’s convenience, unlimited cost-effectiveness, and 365 day customer support through relatable episodes

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Meta is not using LLMs to power its ad targeting yet, CFO admits

Using large language models for ranking is a future bet, not a current reality at Meta.  The company’s CFO Susan Li made the admission at the Morgan Stanley Technology, Media and Telecommunications conference in San Francisco on Wednesday (March 4). In an industry where execs routinely overstate how far along

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