With PPC becoming more automated every day, managing PPC accounts in one country is challenging enough. Your campaign structure may stay the same, but once you add in different countries, languages, regulatory nuances, and different agency partners, PPC management gets messy quickly. If you currently manage paid media for international
When Owen Spencer first started conversations about how artificial intelligence could be used for coding at sporting goods manufacturer Revelyst over a year ago, the first response was apprehension. This was when ChatGPT was first taking off, and Spencer, Revelyst’s former senior director of DTC applications and AI enablement, said
Tom Pelling joined London’s Nicer Tuesday stage in December to talk about his time at the branding agency DixonBaxi. The talk gave the audience an insight not just into how DixonBaxi works, but how a branding agency should work – from taking “creative sabbaticals” to help designers connect with each
More U.S. consumers in an Adobe Express survey said they’ve used TikTok for search than in the company’s 2024 survey. But the platform’s position as a Google challenger may be weaker than the headline numbers suggest. An updated report from Adobe Express, published February 17, surveyed 807 consumers and 200
The Numbers $847 million: Revenue for Q4 2025, up 14% year-over-year. Growth slowed compared to 22% YoY in Q4 2024. $2.9B: Revenue for 2025, up 18% YoY, down from 26% in 2024. $2.9B: Revenue for 2025, up 18% YoY $678 million: Revenue guidance for Q1 2026. Almost 100%: The number
Think back to February 2020. If you were paying close attention, you might have noticed a few people talking about a virus spreading overseas. But most of us weren’t paying close attention. The stock market was doing great, your kids were in school, you were going to restaurants and shaking
Working from home is more common than ever, and some remote careers really pay. In fact, ZipRecruiter notes that roles in software development, digital marketing, and project management can all potentially reach about $5,000 per month. In this article we look at five in-demand work-from-home jobs in 2026 that hit
Dive Brief: J.M. Smucker coffee brand Folgers is reimagining its jingle for new generations in audio-centric creative intended to change the way consumers think about waking up in the mornings, according to information shared with Marketing Dive. The new jingle combines seven different “wake up” songs from different decades and
Even before Snapchat fully scales its newly unveiled creator subscriptions program, high-earning creators on the platform say it provides a reliable revenue stream with minimal content lift — encouraging amid the instability of other social algorithms. “I never have a day where I’m making less than $200,” said Josh Horton, who
What bachelor’s degrees are most attractive to employers hiring recent graduates? The Winter 2026 Salary Survey from the National Association of Colleges and Employers, or NACE, collected responses from 150 member organizations from Oct. 8 through Nov. 30, 2025. Here are the 10 most in-demand bachelor’s degrees, according to NACE’s report, along with
