Marketing Talent & Staffing Industry News | The Gradient Group

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Paid Vs. Organic Link-Shares: Facebook Limits Unverified To Just Two Per Month

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Unilever Won’t Replace the CMGO Title as Esi Eggleston Bracey Exits

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The New Way to Work With AI in 2026

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Hidden Fatigue: How Digital Devices Drain Professional Well-Being

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The campaigns that caught marketers’ attention in 2025

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MarketCast Report Crushes Gaming Stereotypes: Female Gamers Now Rival Men in Gaming, Reshaping How Brands Should Advertise

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The Vibe Marketing manifesto

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Survive as a Mecca for the Arts?

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$125M Lionsgate Newark film studio breaks ground in South Ward (photos)

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Ad Tech Briefing: Platforms’ measurement transparency moves into view

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Nichiha USA appoints Merlot Marketing as Agency of Record

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Gorilla Glue Sticks To Betty As Creative AOR

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Industry News

Clay Hickson on why drafting and practice are key

Illustrator, designer and co-publisher behind Caboose Books, Clay Hickson joined us in Los Angeles to talk about finding self expression through chosen sketchbooks and pens, both of which are key to his own creative practice and illustration process. He also sheds light on how a “self-reference library” helps him out

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The PESO Model© Is the Framework for Trust

61% of Americans want to see brands taking a stand. Travis Claytor shows why neutrality isn’t safe and why the PESO Model© is your framework for credibility. The post The PESO Model© Is the Framework for Trust first appeared on Spin Sucks. Source link

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Disney’s Biggest Adtech Updates From CES

The Mouse House is getting some adtech upgrades, with Disney revealing several updates during its annual Tech and Data Showcase from CES on Wednesday. Overall, the company’s event, which also helps kick off its upfront conversations, focused on making things more seamless and efficient for advertisers, including utilizing AI, self-service

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How the PESO Model© Helps You Avoid AI Bubble Burnout

TL; DR  Gartner just dropped generative AI into the “Trough of Disappointment,” and The Atlantic is calling an AI bubble. The problem isn’t the tech—it’s bad strategy: too many disconnected pilots, no discipline, no outcomes. The PESO Model© isn’t a checklist—it’s an operating system that makes AI purposeful, measurable, and

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Registration is open for the March 2026 MarTech Conference

TL;DR: You can check out the agenda for the March 4, 2026, installment of the virtual MarTech Conference and register for free.  Registration is now open for the March 4, 2026, installment of The MarTech Conference, which will be available online and is free to attend.  The March event will

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Events

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