When a brand stops appearing in ChatGPT, or when its share of voice in Perplexity drops by half over a quarter, the typical response from the marketing org is to write more content. Sometimes a lot more. The thinking goes that if AI systems aren’t surfacing the brand, the fix
Ad revenue from retail media has already overtaken linear TV, but maybe it’s not so binary: in recent months, retail media has become a bigger part of TV ad buys. This is largely happening because of Amazon and Walmart—the two biggest retail media players—because both are harnessing their smart TV
Playing House Review of Chanel Spring 2026 Ad Campaign by Matthieu Blazy with Creative Director Sheila Single and Photographer Alec Soth with models Aditsa Berzenia, Awar Odhiang, Bhavitha Mandava, Cathy Simmons, Josephen Akuei, Latahlia Hickling, Loli Bahia, Marta Freccia, Noor Khan, Trinidad Castaño, Waleska Gorczevski, & Xiuli Jiang For his
Google Analytics added an “AI Assistant” default channel group for traffic from recognized AI chatbot referrers, with Google naming ChatGPT, Gemini, and Claude as examples. GA4 property owners no longer need to build custom channel groups with regex patterns to separate AI assistant visits from referrals. Until now, all AI
The reality of modern analytics is that a significant portion of your revenue often hides behind a “direct” label or remains entirely unattributed. At the May 2026 MarTech Conference, marketing and analytics leaders gathered to tackle this head on, shifting the conversation from the hunt for “perfect” data to the
A curated series of illustrations capturing the timeless soul of Paris. From the morning stillness of the Luxembourg Garden to the modern lines of the Louvre Pyramid, this collection explores the city’s iconic landmarks and hidden perspectives. Journey through the vibrant atmospheres of Montmartre viewed from the Buttes-Chaumont, the architectural
TL; DR As AI becomes the primary interface for information dissemination, visibility is no longer about rankings or reach. It is primarily about being included in trusted, AI-curated outputs. This article looks at Gartner’s latest communications predictions through that lens and connects them to the PESO Model® Operating System, arguing
Last week, Cyrus Shepard published an AI citation ranking factors study, and it created a lot of noise on X, LinkedIn, and a number of private WhatsApp groups I’m in. Not only the distinction between what is a factor, and what is a correlation, especially given a lot of studies
AI agents are evolving quickly. In theory, agents are autonomous decision makers — automating campaign creation, optimizing ad buys and drafting pitch decks. In reality, marketers aren’t ready to give up control, establishing guardrails to keep agents in check. Marketers don’t have a lot of trust when it comes to
Something Stoëmp specialises in, in-house, is strategy, making the research stage in a project not simply a way to gain visual inspiration for the identities they shape as a studio, but a more lengthy investigation into why a brand or organisation exists, what it wants to say and who it’s
