Every AI vendor pitch follows the same script: “Our tool saves your team 40% of their time on X task.” The demo looks impressive. The return on investment (ROI) calculator backs it up, showing millions in labor cost savings. You get budget approval. You deploy. Six months later, your CFO
Cloudflare’s move to bring AI startup Human Native into its stack signals a turning point: licensed, structured content could become a foundation for a more sustainable AI economy. While the ink is pretty fresh on the acquisition, announced on Jan. 15, several media experts and publishers regard it as a
Content warning: this article discusses graphic violence, disturbing imagery, and mature themes in an 18+ game. Resident Evil Requiem asks you to slow down and look. After spending time with an early demo, what stays with me isn’t just the combat or the dual-protagonist setup, but how assured the game
Content warning: this article discusses graphic violence, disturbing imagery, and mature themes in an 18+ game. Resident Evil Requiem asks you to slow down and look. After spending time with an early demo, what stays with me isn’t just the combat or the dual-protagonist setup, but how assured the game
Remember when we thought social media would kill traditional PR? Instead, it made communications more powerful. The same is happening with AI. Gini Dietrich has a vision for how the PESO Model© will evolve by 2030 The post What the Future of the PESO Model© Looks Like first appeared on
Google DeepMind CEO Demis Hassabis said Google doesn’t have any current plans to introduce advertising into its Gemini AI assistant, citing unresolved questions about user trust. Speaking at the World Economic Forum in Davos, Hassabis said AI assistants represent a different product than search. He believes Gemini should be built
In this uncertain world, we can count on two truths. The first is that Super Bowl 60 is coming. The second is that brands are increasingly focused on whether and how they’re appearing in generative search engines like OpenAI’s ChatGPT, Anthropic’s Claude, or Google’s AI Mode. That’s why ADWEEK is
Our sister company Creative Lives in Progress (CLIP) has some great parts of its platform for just these kinds of requests. Firstly, its Opportunities Board is focused solely on entry-level and junior opportunities across the UK – so I’d start there. In addition, it also has a very handy directory
E-E-A-T isn’t just for SEO. It’s becoming the foundation of effective PR measurement in an AI-search world. Gini Dietrich has how to adapt your PESO Model© metrics accordingly. The post PESO Model© Measurement in an AI-Driven World first appeared on Spin Sucks. Source link
Google Analytics has never been perfect, but it used to feel familiar. The shift to Google Analytics 4 forced PPC marketers to rethink how they pull insights, not just where to click. Reports that once lived front and center now take more effort to find. Some require extra setup. Others
