Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! We all know prompt tracking is directional. The most effective way to reduce noise is to track prompts based on personas. This week, I’m covering: Why AI personalization makes traditional “track the SERP” models incomplete, and how synthetic
Dentsu Wins i-Health’s Integrated Media and Creative Account i-Health owns a portfolio of consumer health brands including Culturelle probiotics, AZO women’s intimate health products and Estroven menopause supplements. i-Health—the company behind women’s over-the-counter brands AZO, Estroven, and Culturelle—has expanded its relationship with Dentsu, naming the agency its media and creative
Eine seltsame Vorstellung, dass ich das, was ich erlebe, auch hätte nicht alleine erleben können. Dass ich in Schnee und Kälte hinausginge, doch dabei jemanden neben mir sähe, wir uns Schritt für Schritt über offenes Feld kämpfen könnten, einzig um ein paar dort gelegenen Buchen einen Besuch abzustatten. Sie ist
The PESO Model© is a total no-brainer for 2024 and beyond PR, but that doesn’t mean it’s easy to implement. Gini Dietrich has some tips to overcome the struggles. The post The Struggles We All Have With the PESO Model© first appeared on Spin Sucks. Source link
Microsoft introduced an AI Performance dashboard in Bing Webmaster Tools, giving visibility into how content gets cited across Copilot and AI-generated answers in Bing. The feature, now in public preview, shows citation counts, page-level activity, and trends over time. It covers AI experiences across Copilot, AI summaries in Bing, and
Personalization is often treated like a data problem. Do you have enough attributes? Are your segments sophisticated enough? Is your tech stack capable of supporting it? While those questions matter, the secret sauce is understanding the context behind a person’s interaction with your brand at a given moment. A frequent
Some people wonder whether PDF portfolios are still around. Katie Cadwell shares ways on how to let your work shine in this week’s Creative Career Conundrums. Source link
Victor Ijidola shows how to collaborate with a subject matter expert and use their experience and expertise to fuel your PR campaigns. The post How to Convince an SME to Back E-E-A-T first appeared on Spin Sucks. Source link
OpenAI is testing ads inside ChatGPT, bringing sponsored content to the product for the first time. The test is live for logged-in adult users in the U.S. on the free and Go subscription tiers. Plus, Pro, Business, Enterprise, and Education subscribers won’t see ads. OpenAI announced the launch with a
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the Marketoonist here Source Source link
