Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

$125M Lionsgate Newark film studio breaks ground in South Ward (photos)

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Ad Tech Briefing: Platforms’ measurement transparency moves into view

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Nichiha USA appoints Merlot Marketing as Agency of Record

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Gorilla Glue Sticks To Betty As Creative AOR

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‘Bells’ Are Ringing: MiltonOne Updates Hershey’s Holiday Tradition

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Alex Cooper’s Unwell Hydration Rebrands, Expands Into Energy Drinks

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Meet ADWEEK’s 2025 Agency of the Year Winners

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IBM accelerates cloud drive with $11 billion Confluent deal as AI demand booms

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Interactive TVOOH: The Future of Fan Engagement

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Dropbox: Is Digital Clutter Costing Your Business?

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Industry News

How The Chernin Group’s Content-to-Commerce Bet Came Crashing Down

EXCLUSIVE: How The Chernin Group’s Content-to-Commerce Bet Came Crashing Down In October 2024, after three rounds of layoffs and a desperate going-out-of-business sale, The Pro’s Closet finally shut its doors.  The used-bike marketplace, once a pandemic darling, had grown from a garage eBay hustle into a venture-backed business that brought

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How to create an atmospheric, painterly environment in Unreal Engine

In this workshop, we’ll explore the process of relighting a 3D environment in Unreal Engine, taking inspiration from Luminism and the Hudson River School. Rather than aiming for strict realism, this project focuses on translating some painterly qualities of light into a digital space, with attention to atmosphere, emotion and

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The future of GTM starts with causal clarity

Scott Brinker’s Martech for 2026 report offers a lucid map of the terrain GTM teams must now navigate: a marketplace no longer defined by sequential buyer journeys, increasingly shaped by agentic AI, destabilized by volatility and governed by nonlinear patterns of evaluation and decision-making. Yet during the same period in

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How the MAHA movement influenced food and beverage brands in 2025

The MAHA initiative has largely been pushed by health secretary Robert F. Kennedy Jr. and the Trump Administration. It’s a broad slogan, and the MAHA movement has come to stand for different things in different people’s eyes, depending on which initiatives they most closely follow. For some, MAHA has been defined by

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See the incredible engineering behind Disney’s real-life Olaf

Disney‘s Olaf is a festive favourite. The lovable, optimistic snowman from Frozen starred in his own holiday special back in 2017 and he’s a popular choice for Christmas decorations. Now the animated character crossed from the screen into the real world in an impressive feat of engineering. Disney has created

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Events

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