Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

How AI is changing political advertising

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The official judgmental map of Cannes Lions 2026

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How US soccer clubs and leagues are scoring more fan data

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6 Brands That Cheered for the New York Knicks’ Historic NBA Championship Win

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KFC debuts a new look and menu strategy

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Cannes Lions contenders: Anthropic, The Ordinary, Icelandair and Life360 top predictions

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Industry News

What customers tell friends that marketers miss

The most important step before writing a marketing headline is understanding what drives your customer. Across all the performance marketing campaigns I’ve optimized for travel, retail, construction, medical, and health brands, the same pattern holds. Get to know the customer first, and the results follow. In today’s automated media environment,

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