In this week’s PPC Pulse: updates include an inventory expansion for Apple Ads, and Google confirms that Exact match keywords are not eligible to serve for Ads in AI Overviews. Apple announced additional ad placements coming to App Store search results in early 2026. Google confirmed that exact match keywords
Salesforce is making another move to turn its “agentic enterprise” vision into reality — this time by acquiring Qualified, a long-time partner focused on AI-driven sales engagement. Announced this week, the deal brings Qualified’s real-time AI agents directly into Salesforce’s Agentforce platform. These agents specialize in the early stages of
2025: A dazzling year where technology and analogue creativity shared the spotlight. This year, creativity took two distinct, divergent paths. We saw work that pushed boundaries of tech innovation, with a host of intriguing and inventive digital projects making it into our top slots. But – as always – this
In this week’s Pulse: updates include AI Mode’s growth and missing features, what Google’s latest model brings to search, and what drives citations across different AI experiences. Google’s Nick Fox confirmed that AI Mode has reached 75 million daily active users, but the personal context features promised at I/O are
The real risk of generative AI for marketers isn’t bad creative. It’s the rise of the “just good enough” economy. If that wasn’t already clear, Disney’s deal with OpenAI last week brought it into sharp focus. Yes, the headlines fixated on the billion dollar investment. Yes, there was plenty of
Apple‘s AI developments have been much mocked, but could the Cupertino giant emerge as a surprise leader in AI-driven 3D? A host of tech companies are researching tools for simpler, faster creation of 3D scenes, environments and digital twins, and Apple’s just made a pretty big leap. SHARP is an
Microsoft has shared new guidance on duplicate content that’s aimed at AI-powered search. The post on the Bing Webmaster Blog discusses which URL serves as the “source page” for AI answers when several similar URLs exist. Microsoft describes how “near-duplicate” pages can end up grouped together for AI systems, and
With fans rewatching past episodes of Stranger Things, momentum continues to build for the Netflix series, which remained No. 1 on Nielsen’s Top 10 Overall Streaming chart for the week of November 17. Stranger Things led the way with 1.683 billion viewing minutes, improving on its previous week’s showing by
Whiplash! Another year of Nicer Tuesdays has passed by so quickly, but here’s your catch-up on another incredible year, with our monthly talk events staying strong in London and New York, as well as debuting in Los Angeles! In 2025, we caught up with the most interesting and boundary-pushing creatives
The Core Web Vitals Technology Report by the open source HTTPArchive community ranks content management systems by how well they perform on Google’s Core Web Vitals (CWV). The November 2025 data shows a significant gap between platforms with the highest ranked CMS scoring 84.87% of sites passing CWV, while the
