I’ve been putting this one off. Not because the argument is hard to make – it isn’t – but because the behavior it’s about has been a fixture of the SEO industry for as long as I’ve worked in it. The shiny new object arrives, the FOMO kicks in, the
This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes shaping the media industry. You can sign up for it here. Late last year, Netflix signed a series of deals that effectively served as the starting gun for an industrywide race
Pokémon Champions may have just dropped on the Switch, but in honour of today’s Trading Cards for Grown-ups Day (yes, that’s a thing), I’m taking a moment to appreciate the more analogue side of the fandom. Whether you’re a trading card fanatic or simply just looking for some Pokémon goodies
Google’s March core update has finished rolling out, according to the Google Search Status Dashboard. The dashboard updated at 6:12 AM PDT on April 8 with the completion note: “The rollout was complete as of April 8, 2026.” The update began on March 27 at 2:00 AM PT, making the
Marketers who put their inbound strategy on the shelf in the past year can now put their Inbound conference mugs and SWAG alongside it. HubSpot renamed its annual Inbound conference, which takes place in September in Boston, to Unbound. A note on the event’s site explains the company’s thinking: “This
A current carried across seventy-five years—one shared spirit, unfolding through twelve moments in time. Relay of Light, the 2022 calendar for Taiwan Power Company, begins with an archive—yet does not remain within it. Instead, it drifts, reassembles, and reimagines. Fragments of history are translated into a visual language where time
Google’s John Mueller answered a question about duplicate URLs appearing after a site structure change. His response offers clarity about how Google handles duplicate content and what actually influences indexing and ranking decisions. Concern About Duplicate URLs And Ranking Impact A site owner had changed the URL structure of their
This week’s Future of TV Briefing looks at the rare practice of YouTube channels offering TV-style make-goods to sponsors as TV-style shows become more commonplace. Recently I was talking with Donut Media’s head of brand partnerships Amanda Klein. The Recurrent-owned media company’s YouTube videos are receiving about 45% of their
There are a couple of things that could be happening here, without getting too personal or knowing your scenario. First, let’s just acknowledge you’ve gone through a massive gear shift. Getting into an industry after graduating is such a huge new chapter, both mentally and physically, and you’ve only been
Google CEO Sundar Pichai said AI models could break widely used software and that prices for black-market zero-day exploits may be falling. The comments came during a conversation on the Cheeky Pint podcast with Stripe CEO Patrick Collison. What Pichai Said The discussion touched on constraints facing AI infrastructure buildout
