Google’s John Mueller was asked how many megabytes of HTML Googlebot crawls per page. The question was whether Googlebot indexes two megabytes (MB) or fifteen megabytes of data. Mueller’s answer minimized the technical aspect of the question and went straight to the heart of the issue, which is really about
Too many brands are still seeing creator marketing as a “bolt on”, according to TUI’s senior influencer marketing manager Hayley Shortman. TUI has emphasised the importance of taking its time and developing a testing framework when rolling out its approach to creator marketing across the brand. Speaking on a panel
Everyone seems to love KPop Demon Hunters (myself included), so it’s no surprise that Lego decided to announce a collaboration with Netflix’s most-watched movie ever. The upcoming sets will be launching this summer, starting with Derpy the Tiger, a fan favourite, and a little plant pot to match of course.
The PESO Model® isn’t about doing more. Shelly Verkamp says about doing what works—on purpose, with purpose, through a system that supports the results you want The post Why the PESO Model® Needs an Operations Engine first appeared on Spin Sucks. Source link
This one started with a question from Adorján-Csaba Demeter, a subscriber in Romania, who asked how big the behavior change could be after Google’s AI Mode Personal Search launch, and it pushed me to think past the product announcement and into the habit shift underneath it. AI changing search is a foregone
Hearst is adopting a new approach to improve ad yield across its news outlets, properties that have historically been difficult to monetize, especially during politically polarized periods. The publisher of titles such as the San Francisco Chronicle and Connecticut Post has partnered with Mobian to reassess how brand safety and
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Want to scale your expert-driven content? Gini Dietrich has a tool recommendation for you that’s revolutionizing SME input gathering The post A Game-Changing Approach to SME-Driven Content Creation first appeared on Spin Sucks. Source link
Alphabet reported Q4 2025 revenue of $113.8 billion, beating Wall Street estimates and marking the company’s first year above $400 billion in annual revenue. Google Search grew 17% to $63.07 billion. On the earnings call, the company revealed how it plans to monetize AI Mode and shared new data on
The numbers $113.8 billion—Alphabet’s Q4 revenue, up +18% year-over-year. $95.9 billion—Revenue generated by Google Services during the quarter, which includes Google Search, subscriptions, platforms, devices, and YouTube ads. $13.6 billion—YouTube advertising. $17.7 billion—Google Cloud revenue, up +48% from the same period in 2024. Over 750 million—Gemini monthly active users. The
