5 years ago, I stepped into the role of webinar ringmaster. I said yes to moderating, but it was all the background work that gave me butterflies. I’d second and third guess everything. Is the title right? What if it flops? Is the content level right for the attendees? Will
Google is removing friction from one of its most widely used measurement tools, simplifying how advertisers track and optimize conversions in Google Ads. The update combines existing features and reduces the number of decisions teams need to make during setup. Currently, enhanced conversions for web and enhanced conversions for leads
Fascinated by the secret of Italianità we explore the symbols that make us recognized in the world as Unique.For years, Sabadì has been internationally recognized for producing the finest cold-processed chocolate, for its aging techniques, the refined balance of its flavorings, and the precision of its pairings. With I AM ITALIANO, the challenge was
For most of the history of paid search, performance measurement followed a clear cause-and-effect relationship. Advertisers controlled the inputs inside their campaigns like bid strategies, keyword and campaign structure, ad copy, and landing pages. All these factors contributed to conversion performance in some shape or form. When performance changed, the
No one said running the largest independent demand-side platform in the world would be easy. If recent headlines indicate anything, The Trade Desk now knows that better than anyone. Major agencies, including Dentsu and WPP, are pulling back ad spend from TTD’s OpenPath platform, citing concerns of hidden fees and
Nutella is capitalizing on what internet users are calling the greatest free advertising moment in history. A tub of the beloved chocolate-hazelnut spread has achieved liftoff — not just into space, but straight into viral fame. The scene unfolded aboard NASA’s Artemis II mission, where a tub of Nutella casually floated
Maachis Designer Sonal Nagwani, who started Maachis with Kevin Thomas and is now running it on her own, used to build miniature furniture out of matchboxes while growing up. “That tactile, almost obsessive relationship with the object never really left me,” she says. Years later, she found phillumenist Gautam Hemmady’s
State Farm is collaborating with Netflix on an integrated campaign around the sports comedy series “Running Point,” per details shared with Marketing Dive. The effort includes both a co-branded spot and an in-show integration that represents the TV show debut of brand character Jake from State Farm. “This is tied
World Cup tickets can be hard to come by—unless they happen to be left out on the street. Total Wireless is demonstrating that now with a low-tech, high-reward proposition: flyers with tear-off tabs offering free World Cup tickets, posted on utility poles. They direct curious passersby to a nearby Total
It works, until it doesn’t. The Chase Imagine you’re a news publisher. Your journalism is good, you write original stories, and your website is relatively popular within your editorial niche. Revenue is earned primarily via advertising. Google search is your biggest source of visitors. Management demands growth, and elevates traffic
