Google is introducing two AI-powered tools built on Gemini: Ads Advisor in Google Ads and Analytics Advisor in Google Analytics. Availability starts in early December for English-language accounts globally. What’s New Ads Advisor Ads Advisor works inside your Google Ads account to surface optimization recommendations and, with your review and
With the rapid decline in search and social referrals, publishers have never faced a more challenging environment. Even Google admits the open web is “in rapid decline.” Syndication is an answer Smart publishers are re-emphasizing content syndication to reach customers where they spend time — news aggregators, AI agents, CTV
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A recent podcast by Ahrefs raised two issues about optimizing for AI search that can cause organizations to underperform and miss out on opportunities to improve sales. The conversation illustrates a gap between realistic expectations for AI-based trends and what can be achieved through overlooked opportunities elsewhere. YouTube Is Second
Monday, Nov. 3 There were 49,000 total viewers separating Fox News’ Hannity and MSNBC’s The Rachel Maddow Show on Monday night. 25-54 Demographic (Big Data + Panel x 1,000) Total Day: FNC: 191 | CNN: 70 | MSNBC: 64Prime: FNC: 264 | CNN: 95 | MSNBC: 133 FNC: CNN: MSNBC:
In Procession, nothing is ever static. The trees and even the rocks are alive with the music, city landscapes are sliced apart by a bird flying by, the blocks of buildings turning into fuzzy shapes as they fade out. Orfeo was inspired by Charles and Ray Eames’ 1977 short film
TopRank Marketing and Ascend2 released a survey involving 797 B2B leaders. They discovered that 97% consider thought leadership as essential for achieving success throughout the entire marketing funnel. The report frames the findings as building an “Answer Engine” for how buyers discover information across SEO and GenAI answer platforms (ChatGPT,
A year and a half ago, I wrote “The rise of forums: Why Google prefers them and how to adapt,” arguing that brands should build their own online forums and communities. Let’s look at what’s happened since. As of this writing, Reddit’s stock price has risen 177.6%. If you’d bought
When it comes to audio accessories, Bose is on top. With its elite sound quality and sleek design, their products tick a lot of boxes for me – particularly when it comes to headphones. With Black Friday looming in the distance, there are already some great deals, including $130 off
Marketing leaders are still budgeting to grow clicks in 2026, even though AI Overviews cut organic traffic in half and AI Mode kills it almost entirely. Image Credit: Kevin Indig Meanwhile, close to 60% of those who responded to my recent poll report their stakeholders don’t understand the value of brand mentions
