AI Max now appears as a distinct search match type in reporting dashboards, giving marketers a new layer of visibility into performance data that previously lived in a black box. How to find it. Users with AI Max-enabled campaigns can now segment their Keywords tab by “Search terms match type”
We all want to believe that the only thing that matters in design is work itself. And for a long time, that was more or less true (or at least easier to believe). In the early 20th century, the work of visual communication was largely split between commercial artists, illustrators,
YouTube is rolling out a new audience analytics feature that replaces the “returning viewers” metric with more detailed viewer categories. The update introduces three viewer types: new, casual, and regular. This is designed to help creators better understand who’s engaging with their content and how often. Breaking Down The New
As Substack invests in video content, the platform’s smaller creators stand to gain the most subscribers and advertisers by embracing the medium. Over the past year, Substack has considerably expanded its video tools for both creators and audience members. In January, Substack launched live video as a tool for all
There was a time when stories of damaged artworks weren’t so grimly common. Before smartphones and selfies, precious pieces weren’t so often pressed and leaned on in the name of content. But if reports from the last month are anything to go by, gallery etiquette is a dying art. Putting
A discussion on LinkedIn about LLM visibility and the tools for tracking it explored how SEOs are approaching optimization for LLM-based search. The answers provided suggest that tools for LLM-focused SEO are gaining maturity, though there is some disagreement about what exactly should be tracked. Joe Hall (LinkedIn profile) raised
Below are the cable news ratings for the second quarter of 2025. The threat of widespread conflict in the Middle East and the U.S. involvement were the main news stories of the second quarter. Despite these bubbling tensions, the second-quarter cable news ratings were not as impressive as those in
A story of a female footballer, as well as an outline of the hidden history of the women’s game, the inspiration for her debut graphic novel was sparked a few years ago when Anna was thinking about the 1921 ban on women playing on FA-affiliated pitches. “I started looking closely
A new study analyzing 10,000 keywords reveals that Google’s AI Mode delivers inconsistent results. The research also shows minimal overlap between AI Mode sources and traditional organic search rankings. Published by SE Ranking, the study examines how AI Mode performs in comparison to Google’s AI Overviews and the top 10
You’ve probably noticed marketing is becoming increasingly complex. It requires diverse skill sets and close coordination with colleagues within and beyond the marketing team. But even in this cross-functional world, many teams struggle with internal silos — departments or individuals operating in isolation, hindering efficiency, consistency and results. Let’s explore
