If you’ve ever cracked open an ice-cold Sprite on a hot summer day, or taken a sip of the soda fresh from a McDonald’s machine, you’ve probably experienced that eye-widening first moment that the extra-fizzy, citrusy beverage hits your tongue. That exact second is what Sprite is trying to capture with its new brand
At Shoptalk 2026 in Las Vegas, a curious coalition took to the stage: a retailer, a brand and a landlord. The panel – moderated by Simeon Siegel of Guggenheim Securities – featured Cephas Williams Jr from Target, Emily Lewis from Glossier and Lee Sterling of Simon Property Group. The topic was deceptively
“What happened?” begins Burger King’s latest ad, which premiered during Sunday night’s Oscars broadcast on ABC. “There was a time when Burger King used to be king.” The question has been the center of a yearslong, $700 million effort to revamp Burger King’s image after the brand lost its spot as the
NEW YORK — For many digital publishers, the NewFronts serve as a valuable opportunity to pitch brands and agencies on the latest in their advertising and content innovations. For TikTok, the annual series of presentations has repeatedly become a vehicle to send a simple message: It isn’t going anywhere. After weathering
The people behind Spillll, a queer East and Southeast Asian collective, were once four strangers that found solace and solidarity in home-cooked comforts. This shared interest in food, as well as politics, identity and culture, steered Panita, Hyeda, Mika, Nandal, the publishing groups four co-founders, to team up on an
Before AI Overviews launched in May 2024, Define Media Group’s portfolio of major U.S. publishers averaged 1.7 billion organic search clicks per quarter. Steady. Predictable. The kind of number you build a business model on and then stop thinking about, because why would you? After the launch, traffic dropped 16%
This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes shaping the media industry. You can sign up for it here. Amazon and Dax, the digital audio arm of the U.K. media firm Global Media Group, plan to unveil an audio
As someone born in 1998, I was shocked to learn recently that CD’s are now considered *gulps* retro. I know, it’s mortifying. I used to have a collection of Hannah Montana, Rihanna, Ne-Yo, and Justin Bieber CDs, which could be absolutely anywhere by now. The good news for those who
Google Analytics has launched Scenario Planner and Projections, two new features designed to help advertisers plan and monitor paid media budgets across channels. The rollout is part of Google Analytics’ cross-channel budgeting feature, which is still in beta and not yet available to every Google Analytics property. Read on to
Thanks in part to its 2024 IPO, the social media platform Reddit is a hot topic in many circles, including marketing. That’s quite the accomplishment for a company that’s been around for 20 years, which in internet terms is the equivalent of having lived when dinosaurs roamed. To help you
