Marketing Talent & Staffing Industry News | The Gradient Group

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Space Advertising Is Now Possible. Can Anyone Stop It?

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Musk will need a charmer to keep winning back advertisers at X

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Snap Taps Reddit Exec Mary Ann Belliveau to Helm North America Ad Sales

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AI Is Killing Marketing As We Know It — So What Comes Next?

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DEI Fades From the Spotlight in Cannes as Marketers Grow Cautious

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US FTC may bar post-merger Omnicom, Interpublic from boycotting political ads, source says

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How Brands Can Continue To Capitalize On YouTube

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Outgoing WPP CEO Mark Read recently said 'AI will upend the advertising workforce'

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Boring is expensive

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X threatened lawsuits to pressure advertisers into returning, report says

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The ‘death of creativity’? AI job fears stalk advertising industry

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EXCLUSIVE: Marketers Move Millions in Ad Spend from The Trade Desk to Amazon’s Ad Platform

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How Google, Meta, and Microsoft Ads are earning – and losing – trust in 2025

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David Droga is stepping down as CEO of Accenture Song

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Sam Altman said AI would replace 95% of ad agency work. 3 top creative directors say AI has won them lucrative business.

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How AudioGO Is Making Podcast Advertising Accessible to Small Businesses

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Facebook and Instagram owner Meta to enable AI ad creation by end of next year

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AI Isn’t the Strategy—It’s Just the Tool

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Industry News

Netflix-Acquired Blindspot Tops the Chart

Blindspot, the former NBC drama, has found a new lease of life on Netflix, propelling to the No. 1 spot in Nielsen’s Top 10 Overall Streaming chart for the week of June 16.  This is Blindspot’s second week in the chart, having made its debut during the week of June

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How to paint in greyscale for powerful, moody digital art

Painting greyscale images forces you to take a different approach to your digital art process and, it’s usually much harder than painting in full colour. Nevertheless, I think there are two good reasons for giving painting in black and white a go. First, a greyscale image provides flexibility. You can

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Your GTM spend isn’t just an expense — it’s an asset

For as long as most of us can remember, go-to-market (GTM) operations — especially marketing and sales — have been treated almost entirely as operating expenses. The logic was simple: GTM costs are short-term, their benefits too uncertain and their ties to financial outcomes too tenuous to justify anything but

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Streaming will attract half of all upfront ad dollars this year

The 2025 upfront season is starting to wrap, with sources claiming digital is on the precipice of dominating spend, bringing a new paradigm to negotiations. Clients’ pricing models often favor cheaper CPMs… the challenge is streaming video is expensive  Anonymous townhall participant It’s one where sellers’ ability to offer granular

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Wacom’s MovinkPad 11 is the creative iPad alt you’ve been waiting for

Wacom MovinkPad 11 specs Display size / res: 11.45-inches / 2200 x 1440Active area: 9.6 x 6.3 inchesSize: 10.5 x 7.2 x 0.3 inchesWeight: 1.3IbColour performance: 16.7 million, sRGB 99%Viewing angle: 170-degreeProcessor: MediaTek Helios G99Memory: 8GBStorage: 128GBConnection: WiFi, Bluetooth 5.2, USB-COS: Android 14Stylus: Pro Pen 3, 8,192 pressure levels, 60-degree

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