Product messaging works when it creates recognition — when the reader thinks, “this is for me.” That moment sparks belief and begins to shape how they see your product in the context of their world. This is the desired outcome of effective marketing. The brain processes a familiar scenario faster
The Sennheiser MKE 200 is a neat, compact directional mic that’s perfect for vlogging too. Source link
OpenAI has quietly added Shopify as a third-party search partner to help power their shopping search, which shows shopping-rich results. The addition of Shopify was not formally announced, but quietly tucked into OpenAI ChatGPT search documentation. Shopify Is An OpenAI Search Partner Aleyda Solís (LinkedIn profile) recently noticed that OpenAI
WPP has been flirting with the idea of becoming an “AI-driven platform business” for some time – mostly in earnings calls and on strategy decks. Now, with a new CEO incoming, the holdco might finally be ready to turn the tagline into a throughline. That job now falls to Cindy
There are so many photographers who play around with the form, from ambient textures such as long exposure, to bokeh, to alternative photographers who use “camera-less” techniques such as cyanotypes. But what London-based photographer and printmaker Riya Panwar does goes even further – she asks the question “can photography become
TikTok has denied a Reuters report claiming it’s building a standalone U.S. app with a separate algorithm. TikTok strongly denies it is developing a separate U.S.-only version of the app. Reuters cites anonymous sources claiming such a project exists, under the codename “M2.” The report highlights the uncertainty around TikTok’s
NBCU’s upcoming Big Game is scoring big ad dollars. According to several media buyers familiar with negotiations, NBCUniversal’s Super Bowl inventory is already climbing to $8 million for a 30-second unit. Earlier this year, multiple outlets reported that NBCU was initially asking for around $7 million for a 30-second spot
Okay, it’s happened. I’m fully getting that Prime Day itch that comes after a couple of days of covering it – I want to actually buy something. I’ve had my head turned by many different products, but I’m reluctant to actually spend any money because, well, I don’t really have
Credible rumors are circulating that OpenAI is developing a browser. However, the timing of the anonymous tip is curious, because Perplexity coincidentally announced they are releasing a browser named Comet. It’s a longstanding tradition in Silicon Valley for competitors to try to overshadow competitor announcements with competing announcements of their
This year, Pride Month saw a marked decrease in ad spending and corporate engagement with the LGBTQ+ community. It would be easy to see this as a loss for that community, which had to scramble as corporations canceled sponsorships of Pride Parades and similar events. It would also be wrong.
