Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

AI Is Killing Marketing As We Know It — So What Comes Next?

Read More

DEI Fades From the Spotlight in Cannes as Marketers Grow Cautious

Read More

US FTC may bar post-merger Omnicom, Interpublic from boycotting political ads, source says

Read More

How Brands Can Continue To Capitalize On YouTube

Read More

Outgoing WPP CEO Mark Read recently said 'AI will upend the advertising workforce'

Read More

Boring is expensive

Read More

X threatened lawsuits to pressure advertisers into returning, report says

Read More

The ‘death of creativity’? AI job fears stalk advertising industry

Read More

EXCLUSIVE: Marketers Move Millions in Ad Spend from The Trade Desk to Amazon’s Ad Platform

Read More

How Google, Meta, and Microsoft Ads are earning – and losing – trust in 2025

Read More

David Droga is stepping down as CEO of Accenture Song

Read More

Sam Altman said AI would replace 95% of ad agency work. 3 top creative directors say AI has won them lucrative business.

Read More

How AudioGO Is Making Podcast Advertising Accessible to Small Businesses

Read More

Facebook and Instagram owner Meta to enable AI ad creation by end of next year

Read More

AI Isn’t the Strategy—It’s Just the Tool

Read More

Industry News

When and how to segment your product messaging 

Product messaging works when it creates recognition — when the reader thinks, “this is for me.” That moment sparks belief and begins to shape how they see your product in the context of their world. This is the desired outcome of effective marketing. The brain processes a familiar scenario faster

Read More

Riya Panwar reinvents the photographic canvas

There are so many photographers who play around with the form, from ambient textures such as long exposure, to bokeh, to alternative photographers who use “camera-less” techniques such as cyanotypes. But what London-based photographer and printmaker Riya Panwar does goes even further – she asks the question “can photography become

Read More

NBCU’s Super Bowl Ads Now Going for $8 Million

NBCU’s upcoming Big Game is scoring big ad dollars. According to several media buyers familiar with negotiations, NBCUniversal’s Super Bowl inventory is already climbing to $8 million for a 30-second unit. Earlier this year, multiple outlets reported that NBCU was initially asking for around $7 million for a 30-second spot

Read More

Brands’ retreat from Pride costs them credibility

This year, Pride Month saw a marked decrease in ad spending and corporate engagement with the LGBTQ+ community. It would be easy to see this as a loss for that community, which had to scramble as corporations canceled sponsorships of Pride Parades and similar events. It would also be wrong.

Read More

Events

Join Our Newsletter

For more professional opportunities join our newsletter.