Google introduced new reporting features inside Search Console at the start of June. The update provided publishers with impression counts earned across AI Overview answer boxes and AI Mode panels. At first, this was mostly celebrated as a major win for organic search measurement, and search teams assumed these new
AI agents have spent the past year proving they can help plan, buy, and optimize advertising. The next challenge is getting them to work reliably inside the systems advertisers already use. That’s the goal of AAMP 2.1, released today from IAB Tech Lab, which adds enterprise deployment options, privacy controls,
INT: On the site you say that P&C is a showcase for the things we have enjoyed since you were kids: “A long-term obsession with stationery has culminated in a constantly evolving store. Paper and office objects which are inspired by homework, the post office and school.” Is this element
Kevin Indig just settled an argument that’s been running in half-finished form since AI Overviews launched. Does topical authority that rewards brands for going deep on a subject instead of wide, actually carry over into AI search? Or is ChatGPT enough of a blank slate that a generalist brand can
Bloomberg explores going public, People Inc. looking to sell Daily Beast, and more. Why most publishers won’t break up with Google At a lunch meeting in midtown last week, a media exec told me if it was up to them, of course they would break up with Google tomorrow and
Why you can trust Creative Bloq Our expert reviewers spend hours testing and comparing products and services so you can choose the best for you. Find out more about how we test. Details (Image credit: Nintendo) Publisher Nintendo Developer Nintendo EPD Release date 23 July 2026 Format Switch 2 Platform
TL;DR AI search reshaped how people discover and evaluate brands in 2025. Visibility now depends on freshness, off-site credibility, content clarity and how clearly content can be interpreted inside answers—not just how it ranks. Brand visibility is in a constant state of fluctuation. Only 30% of brands stay visible from
The numbers $60.8 billion: Meta’s Q2 revenue, up 28% year over year (YoY). $59.36 billion: Quarterly ad revenue, above analyst estimates of $59.07 billion. Meanwhile, the average price per ad across Meta platforms spiked 12% from last year, while the number of total ad impressions jumped 14%. 3.6 billion: Total
I have had the opportunity to explore one of the themes closest to my heart: writing. Writing found in the gesture and the mark. I once read that colors were the alphabet of the illiterate. I leave it to the viewer to read the work, finding their own words where
Your bid strategy is a critical lever for PPC success, and the right bid type tells Google’s AI exactly how to spend your budget to hit your specific business goals. Bidding technology has evolved fast, and adapting to each shift can be a competitive advantage in 2026. Google Ads bidding
