From a need to redefine terms like ‘performance’ and ‘potential’ to understanding that one size does not fit all when it comes to employee engagement, the way to manage marketing teams is evolving. Source Source link
Samba likes to start off his projects with poetry, translating emotion onto the page before raising his camera. Each of the tennis players captured in the film is depicted like a statue, with a raise of a racket featured as a nod to New York’s Lady Liberty. The outlines of
YouTube launched its first annual Recap feature, providing users with a personalized summary of their viewing activity throughout the year. The feature is available starting today for users in North America and will roll out globally throughout the week, according to the YouTube Blog. What’s New YouTube Recap is accessible
As the holiday season winds down, a little-known window of opportunity opens for advertisers known as Q5. During the period from late December to mid- or late January, also known as Q5, many advertisers go dark after shipping deadlines have passed. Meanwhile, consumers are in discovery mode — scrolling on
The American Institute of Graphic Arts (AIGA) has unveiled a slick logo marking a bold new strategic direction for its New York chapter. As the United States’ oldest professional association for design, the AIGA’s new look marks a confident rebirth as a unified space for conversation, learning and innovation. The
Marketing leaders often believe they have a performance problem when, in reality, they have a goal problem. A PPC strategy built around generating leads behaves very differently than one optimized for revenue. The campaigns you choose, how you measure success, and even how your sales team operates all depend on
After a year of anticipation and regulatory review, Omnicom has closed its $13.5 billion acquisition of IPG—and a lot is changing at the holdco. Led by CEO John Wren, the new Omnicom will span capabilities across creative, media, PR, precision marketing, production, commerce, data, and health marketing. It’s all underpinned
It’s December now, advent calendars have been unsealed, and the countdown has well and truly begun to Christmas 2025! While you buy your last few bits, you might encounter some slightly panicked enquiries to your own wish list – if so, here’s a few ideas you can send their way. From
Google is testing a new mobile search flow that connects AI Overviews to AI Mode. Robby Stein, VP of Product for Google Search, announced the test on X. The feature lets you ask follow-up questions in AI Mode without leaving the search results page. (1/2) Today we’re starting to test
ChatGPT, Claude and Perplexity are giving users quick, direct answers without sending them to publisher sites. And if people stop clicking through, what happens to the ads, affiliate links and sponsorships that keep the web running? With Google and others doubling down on AI-driven results, the way people discover and
