For more than two decades, international SEO teams focused on ensuring the right page appeared in the right market by creating and optimizing localized content, using hreflang to ensure it was routed correctly even when it was nearly an exact match to another market. But now AI search is exposing
MarTech is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc. Mike Pastore is the Head of Content & Media at Third Door Media, the publisher of
War Child UK’s famous Secret 7” record sale is back – and this year, it’s celebrating a whole decade of its renowned auction. Over 5,000 one-of-a-kind records, nearly a million pounds raised for charity, and hundreds of artists involved. It’s quite the feat and once again you are invited to
Anthropic announced Claude Tag, a new feature that enables users to assign various levels of assignments to Claude from inside Slack channels. Anthropic says Claude can use memory, scheduled tasks, and tool access to work on tasks that continue long after a single prompt ends. @Claude Tagged Inside Slack Channels
For two decades, Cannes Lions has been the advertising industry’s high church of the campaign — the ad, the stunt and the killer creative idea. This year, the conversations actually happening in the villas and the beach cabanas aren’t about creative execution at all. They’re about something closer to brand
The Amazon Prime Day members’ sale is in full swing, and we’ve highlighted some great savings, including several Prime Day laptop deals and iPad deals. But despite this being Amazon’s biggest annual sale, it isn’t beating other retailers on every deal. As a case in point, B&H Photo is running
Google is expanding its Limited Ad Serving policy to cover additional scenarios on Google Search. According to an email sent to advertisers, implementation will begin gradually in June 2026 and continue through 2028. The update introduces new guidance around advertiser qualification, user reports, and advertiser identity. It also includes a
The AI lab is scaling its ads business while aiming to challenge Anthropic on enterprise dollars. Source link
These are some of the artworks that I created with JKR for KFC, as well as other recent works. They share common elements and style preferences, so I have grouped them together and shared them with you. Source link
Gini Dietrich diagnoses the Peppa Pig pregnancy campaign through the PESO Model® Operating System lens—a masterclass in integration, and a lesson in why a campaign still isn’t a system. The post The PESO Model® Diagnostic: What Peppa Pig Can Teach You About the Difference Between a Campaign and a System
