The best AI workflows create more time for the work only people can do. That was driven home to me when I spoke with Cathy McPhillips, chief marketing officer at SmarterX at MAICON, the AI marketing conference. While we were talking, she had an AI agent running in the background.
“Journalism is moving through a fundamental shift,” says James Sedgwick Yeung from Overview, a strategy and brand office working with founders in emerging industries (such as medical cannabis, financial and medical tech and creator economies). “Audiences are no longer only looking to institutions to tell them what is happening. They
If entity mapping feels familiar, that is because you already ran this play. It is the knowledge graph conversation you were having in 2021, wearing a 2026 outfit. The vocabulary migrated almost intact: entities, not strings; disambiguation; sameAs; relationships between nodes; feed the structure; and the machine understands you. Pull
This week’s second-quarter earnings calls featured several big brand bosses pointing to their companies’ ability not just to spend advertising dollars, but spend them well. Starbucks chief Brian Nicol, for example, devoted time during the coffee chain’s earnings call to praise his CMO Tressie Lieberman for her marshalling of its
Curry Barker’s Obsession took the box office by storm, becoming the highest-grossing film made under $1 million. But with such a humble budget, the team behind the terrifying horror had to get creative to get under audiences’ skin. That’s where this ingenious makeup hack came in. Using carefully placed shadows
Y Combinator’s Diana Hu recently interviewed Boris Cherny, the creator and head of Claude Code at Anthropic. Cherny said that Claude Code is more capable than is commonly understood, saying that prompt engineering is largely not important. Given that Claude doesn’t require “overthinking,” he suggested Claude Code users would be
As the largest agency holding companies enact sweeping layoffs and consolidate, Stagwell CEO Mark Penn sees new opportunity. “We’ve achieved something that nobody really has achieved in 50 or 100 years,” Penn told ADWEEK, “which is to form a real competitor company at scale.” Stagwell posted 6% net revenue growth
Google is rolling out a Search Console setting that lets you pull your content out of AI Overviews, AI Mode, and Discover’s AI features without leaving Search. That’s a choice we haven’t had before, and regulators in the UK now require Google to offer it. Whether to use it is
Synthetic audiences promise marketers faster customer research by simulating buyer responses using AI. But many models share the same blind spot: they rely on demographic, firmographic, and behavioral data that describe buyers, but not how they make decisions. I kept running into that gap while working on my book, “The
