Do you remember the good ol’ days of Google Ads when all you needed to get good results were a list of keywords and bids? People type into that little white search box exactly what they’re looking for, so to win their business, you just need to … show up?
This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series → No one can dispute that technology has muscled its way into the world of marketing in such a
Google is adding a new Ask Advisor benchmarking feature that compares your Google Analytics campaign performance with anonymized averages from similar businesses. Josh Moser, Senior Director of Product Management, shared the news in a blog post, highlighting it as one of the updates across Google Ads and Google Analytics. This
With the FIFA Women’s World Cup on the way, Netflix is scoring ad sales goals. On Monday, Netflix announced that it had closed its upfront deals with partners across all major agencies, nearly doubling its ad commitments once again. The streamer had a similar story for its last upfront when
Like a lot of the best creative projects, Peace Eye was the result of a week-long stint of obsessively laying out page upon page, blocking out the entire world until the entire zine was complete. The final Riso printed publication’s unique visual world was shaped by quite a few different
This post was sponsored by Erase. The opinions expressed in this article are the sponsor’s own. Picture it. A client forwards you a link and asks if you can get it taken down. Can you remove a negative news article from Google search results? What about a mugshot, an old
Purchasing software is easy, but managing software effectively is tough. Organizations should consider establishing technology advisory committees (TACs), and marketing technology practitioners need to participate. These committees provide the strategic oversight needed during the technology procurement process to ensure every new investment aligns with the existing architecture. Such committees can
There has been a lot of controversy around smart glasses this week, with the internet branding Meta’s leading accessory as “pervert glasses”, while anti-tech protest products like the Normal F****** Sunglasses have been a huge hit. Believe me, I totally get the backlash towards camera-embedded glasses and the privacy concerns
This month’s Ask a PPC tackles a strategy question masquerading as an execution one: “What should search campaign structures look like when AI changes how people research before they buy?” AI has created meaningful changes in how people consume information. Importantly, buyers increasingly arrive more informed and qualified, with clearer
