For the past two decades, we’ve let our success be defined by clicks, impressions, click-through rates, rankings, and everything else that Google would throw our way. Then came AI, and all of a sudden we started paying attention to new metrics like brand citations, prompt coverage, and conversions from AI
Disney is continuing to make corporate marketing moves. Today, Disney announced that longtime executive Joss Hastings has been named senior vice president, marketing, for Disney Consumer Products (DCP). Disney recently moved DCP from Experiences to Disney Entertainment under the company’s Studios umbrella, and Hastings will now lead the marketing for
If you’ve watched the video below, you’ll already have seen me open with a familiar refrain: Chromebooks used to be the “cheap but sad” option. For years, they were the laptop equivalent of instant noodles; functional, affordable, and absolutely nobody’s first choice. But as you’ll hear in the video, not
Resoneo says hundreds of outlets with no OpenAI content deal were served by OpenAI’s in-house search index exactly the way its licensed partners were. In its free-account data, that index handled most ChatGPT search results. The French SEO consultancy read 1,249 ChatGPT answers captured in July. Resoneo sells SEO consulting
What happens after the sale increasingly determines whether a customer becomes a source of retention, expansion, and advocacy. For founders, this is also a capital-efficiency issue. Every customer acquired carries a cost, a revenue expectation, and an opportunity to expand. When value realization is slow or fragmented, acquisition spending becomes
TL;DR Everyone is quoting Lippincott’s stat that only 28% of CMOs have “very high” organizational influence. But the number that should scare you is the one nobody’s talking about: nearly 80% say bureaucracy regularly interferes with decision-making, and fewer than half say marketing operates with real autonomy. That’s not a
Anthropic will embed invisible watermarks in text produced by its new Claude models and include signed provenance metadata with generated files, as detailed in a support article. This marking is implemented worldwide, not just in the European Union. According to Anthropic, a detected mark indicates that Claude may have processed
Subscribe: Apple Podcasts • Spotify There’s a lot of promise in agentic media buying. The issue is in the governance. Butler/Till should know. The independent media agency has been testing programmatic media buying agents for months now, concluding at least half a dozen new tests since May, Scott Ensign, chief
Studio Dial is a fledgling, female-led design and creative technology studio based in London, working across branding and coded tools for clients such as Google, Azra and Inner City Consulting. The studio tackles everything from brand refreshes and cocktail menus to campaign identities for generative tools and insurance platforms. Bridging
