Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

How AI is changing political advertising

Read More

The official judgmental map of Cannes Lions 2026

Read More

How US soccer clubs and leagues are scoring more fan data

Read More

6 Brands That Cheered for the New York Knicks’ Historic NBA Championship Win

Read More

KFC debuts a new look and menu strategy

Read More

Cannes Lions contenders: Anthropic, The Ordinary, Icelandair and Life360 top predictions

Read More

Industry News

OpenAI plans image, video and conversational ad formats

OpenAI has spent its first four months laying the groundwork for its ad business. Now it’s turning its attention to the various formats that will power it. Three job listings on OpenAI’s careers page point to text, image, video, native, conversational and interactive ad formats in the works.  The company

Read More

Creativity strikes back at the Cannes Lions advertising festival

At this year’s Cannes Lions ad festival, human creativity wrested the spotlight back from AI. Conversations centered more on the effectiveness of AI versus the bold-but-vague prognostications that came out of last year’s event. They also touched on where AI hasn’t worked for marketers. “People are a little more grounded,” PMG CEO

Read More

The top 10 Grand Prix winners from Cannes Lions 2026

There was nice parity at this year’s Cannes Lions International Festival of Creativity in terms of the winners. Usually, multiple campaigns pick up several Grand Prix each; last year, for example, two campaigns won three Grand Prix and a third won two. But this year, the 34 Grand Prix went to 33 different

Read More

Inside the PESO Model® Certification

This year, I tore apart the thing with my name on it. The PESO Model® Certification has taught thousands of people for more than a decade, and I rebuilt it from the studs anyway—because the old version taught PESO as a framework to understand, and 2026 demands you run it

Read More

Events

Join Our Newsletter

For more professional opportunities join our newsletter.