Ethical AI in PR starts with proper data training. Gini Dietrich details how you can become an AI data trainer and positively change our industry. The post Navigating the New Frontier of AI In Public Relations first appeared on Spin Sucks. Source link
With PPC becoming more automated every day, managing PPC accounts in one country is challenging enough. Your campaign structure may stay the same, but once you add in different countries, languages, regulatory nuances, and different agency partners, PPC management gets messy quickly. If you currently manage paid media for international
American Eagle is on the hunt for creators. The Gen Z-focused retailer recently launched the AE Creator Community, a program aimed at opening up the floodgates of creators for American Eagle to promote the brand’s products. While American Eagle has worked with creators in the past, the new push is
What’s your optimum time of day and week where you feel most energised or in the flow for deep work? The other way of looking at it is this: when do you not like being interrupted during the day? For me, it’s early mornings, before 10.30 am and Fridays where
Meg Crumbine looks at where B2B startup marketing often goes wrong and how the PESO Model can be the bedrock for effective and scalable results. The post What B2B Startups Get Wrong About Marketing first appeared on Spin Sucks. Source link
An advisory was issued for a critical vulnerability rated 9.8/10 in the CleanTalk Antispam WordPress plugin, installed in over 200,000 websites. The vulnerability enables unauthenticated attackers to install vulnerable plugins that can then be used to launch remote code execution attacks. CleanTalk Antispam Plugin The CleanTalk Antispam plugin is a
The digital marketing world is navigating a significant identity reset. With privacy regulations expanding and third-party cookies fading, the tools you’ve relied on for years are shifting beneath your feet. It’s a complex environment, but it’s also an opportunity to build a more resilient, trust-based foundation with your customers. Our
When Mutabor emerged victorious from the pitch for the Bundesliga’s corporate design in 2010, two things were clear. First: the goal of then-CEO Christian Seifert to turn the Bundesliga into a genuine sports brand. And second, the realisation that this would be a marathon, not a sprint. A total of
There has been a lot of talk about AI around these parts lately. You can’t get through an article without me talking about it. We even have guest authors talking about it. You can’t escape it! That is for two reasons: 1) Many readers still are overwhelmed and/or scared by
When the average customer age increases for a brand, it’s rarely a platform failure. It’s usually a signal that younger audiences are discovering, evaluating, and buying in different places, and older established brands haven’t kept pace. As of 2026, Gen Z spans ages 14 to 29. They’re the first generation
