Marketing Talent & Staffing Industry News | The Gradient Group

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YouTube Promises All Things to All Advertisers, With Some Help from AI

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Marketers need to prepare themselves for the end of the click

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Eurovision Is Facing a Major Controversy Over Israel’s Advertising Efforts

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Anthropic’s Claude is telling users to ‘go to bed’ — and the internet has theories why

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CeraVe taps into basketball lore for latest social-first campaign

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TikTok Builds for the AI Future, Welcoming Third-Party Agents for Ads

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Hershey Bets on Agentic AI to Rethink $2B in Marketing Spend

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Industry News

Amazon Flexes Its Reach With Star-Packed Upfront

The quick summary: For its third annual upfront presentation on May 11, Amazon drew hundreds of ad execs, agency representatives, and brand marketers to New York’s Beacon Theatre for a high-energy, 90-minute, celebrity-filled presentation. DJ Diplo kicked off the evening, followed by country music star Kacey Musgraves. Amazon’s top talent

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Medallia survived, but the real story should worry marketers

If you’re a marketer or CX leader who relies on Medallia, you’ve likely been asking yourself: Is Medallia going out of business? Should I be worried? The short answer: no, Medallia is not going out of business. But something significant is happening, and the implications for users, evaluators, and anyone who

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