This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes shaping the media industry. You can sign up for it here. The media industry has no shortage of existential crises on its plate. From the disruption posed by artificial intelligence to
Belén Segu found her dreamy, surreal style of image making somewhere in between her layers on Photoshop. Approaching the tool as a way to uncover the endless possibilities for “distorting and manipulating” a singular image, the Chilean visual artist has been following what she refers to as an “erratic process
SE Ranking analyzed 129,000 unique domains across 216,524 pages in 20 niches to identify which factors correlate with ChatGPT citations. The number of referring domains ranked as the single strongest predictor of citation likelihood. What The Data Says Backlinks And Trust Signals Link diversity showed the clearest correlation with citations.
AI is rapidly becoming a default advisor in everyday decision-making, often delivering answers that sound authoritative even when the underlying analysis is shaky. As more teams rely on these systems, the gap between what AI appears to know and what it can responsibly recommend is becoming a real risk —
A new poster has dropped for the upcoming film, How to Make a Killing, and the design looks surprisingly familiar. While typically I’m all for originality when it comes to poster designs, the minimalist look is a delightfully subtle pastiche that nails luxury aesthetics without feeling like parody. Embracing stripped-back
See Where Your Brand Stands in the New Search Frontier AI search has become the new gateway to visibility. As Google’s AI Overviews and Answer Engine Optimization (AEO) reshape discovery, the question is no longer if your brand should adapt, but how fast. Join Pat Reinhart, VP of Services and
Any drive towards efficiency can only work if effectiveness is a focus, says Diageo’s marketing and innovation director for GB. Source Source link
When the middle and legs had been completed, it was time for the live challenge – Smiling Friends but British, Innit? Each attendee was tasked with taking one of the characters from Adult Swim’s hit animated TV series Smiling Friends by Zach Hadel and Michael Cusack, and turning them quintessentially
There’s a divided line in the industry between those who think optimizing for AI is separate from SEO and those who think LLM discovery is just SEO. But, this is an unproductive argument, because whatever you think, LLM inclusion is now part of SEO discovery. So, let’s just focus on
Subscribe: Apple Podcasts • Spotify This time last year, OpenAI finally seemed to reckon with the idea that it needed a cash influx by way of advertising. This year, that plan has been put into motion. In August, the tech behemoth scooped up Instacart’s former CEO Fidji Simo as its
