Staying authentic and mission-driven while scaling aggressively may be the toughest problem in marketing to solve. But Sarah Leinberger, VP and head of marketing at educational supply brand Yoobi, has a pretty solid take on how to do it. In this episode of Marketing Vanguard, recorded during Brandweek in Atlanta,
Comic Sans was once the king of Y2K graphic design – a fun and characterful font among a sea of stuffy serifs. Today, it is the post-ironic child of a bygone era, but its origins spread far beyond its whimsical aura. Consider this my plea to think twice before you
Welcome to PPC Pulse: this week’s updates focus on creative controls and video delivery across Google Ads. Google expanded beta access to text guidelines in AI Max, allowing advertisers to set guardrails for AI-generated ad copy across Search and Performance Max campaigns. At the same time, VRC non-skip ads are
If you’re an organic search marketer, you know the industry has been fundamentally disrupted over the last two years. As a community, we continue to debate short-term tactics rather than pivot toward a holistic strategy aligned with general marketing principles. Despite the frustrating landscape, we must stop focusing on outdated
《陈粒十年音乐作品集》被设计成一份可以“陈列”的声音档案盒，是一次把“时间”变回“物”的工作。“十年”在流媒体里往往只是一个滚动列表，但当它落在实体黑胶上，它会突然拥有体积、重量与需要被安放的秩序。 这份作品集将 11 张专辑汇编为15 张黑胶，并配套一本收录影集与歌词的画册及一张超过 1 米长的歌曲清单。它并非一份简单的纪念周边，而是把陈粒十年的创作从散落的播放历史，收拢为一套可翻阅、可抽取、可归位的系统。 Source link
Google’s self-referencing in AI Mode has risen to more than three times its level nine months ago, according to a new SE Ranking report analyzing 1.3 million citations. Google now accounts for 17% of all AI Mode citations, more than YouTube, Facebook, Reddit, Amazon, Indeed, and Zillow combined. When YouTube
As influencer marketing evolves beyond one-off paid posts, brands are finding new ways to build relationships that last and go deeper than a hashtag-sponsored post. On this week’s episode of the Glossy Beauty Podcast, Pop editor Sara Spruch-Feiner is joined by Kimberly Ho, founder and CEO of Evereden, to discuss
At the mid-point of 2024, illustrator and graphic designer Lily Kong made a conscious decision to slow down – to rekindle parts of her practice that were more intuitive and iterative. She began to revisit drawing as a tool to mark personal memories and interpret her innermost feelings, and from
Choosing the right pay-per-click (PPC) ad network is a core strategy impacting the success of your advertising program. Each network reaches distinct audiences, offers different ad formats, and suits different campaign objectives, from capturing high-intent search demand to driving awareness through video and social feeds. With AI-powered automation now embedded
Jeff Green, CEO of The Trade Desk, purchased roughly $148 million worth of the company’s stock earlier this week, according to a Form 4 filing with the U.S. Securities and Exchange Commission. The purchases, made between March 2 and March 4 at prices ranging from about $23 to $25 a
