Omnicom will be the agency-of-record to manage Novo Nordisk’s U.S. media planning and buying, a spokesperson for the Danish pharmaceutical company confirmed to ADWEEK. Novo Nordisk is known for manufacturing GLP-1 medications Ozempic and Wegovy. “We look forward to working with the Omnicom team as we continue to scale consumer-focused
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A reader left a comment on the entity mapping article suggesting that the obvious next move was to go win the parametric side. That piece had drawn a line between what a model retrieves at the moment you ask it something and what it already carries in its weights. That
Time magazine is serving ads directly to AI crawlers rather than human readers. If it catches on, it could change how brands influence AI-generated answers The magazine has a separate version of its website that delivers sponsored content to AI crawlers from companies including Anthropic, OpenAI, and Perplexity. “There is
INT: Obviously you’re a comedian-cum-artist, so a lot of your work has humour and joy in it. But this exhibition focuses on some quite serious topics: nostalgia, grief, and loss. How do you approach more weighty topics? Do you let the humour go, or does it remain central to everything
When a buyer asks AI what to choose, the answer names two or three brands and skips the rest. Freshpet is one of the brands consistently cited. Screenshot of Google SERP for [best refrigerated dog food] featuring Freshpet, August 2026 AI Overviews Consistently Cite Freshpet By Name On August 20,
This week’s Media Briefing unpacks the rise of markdown as an AI optimization strategy for publishers, and why not everyone is convinced it’s necessary. For years, publishing meant optimizing for Google. That’s shifting to optimizing for AI. Some publishers — such as Time — think the fix is as simple
John Carpenter has been thrilling us with tales of horror and science fiction for decades, from iconic movies like Halloween, The Thing and Escape from New York to video games (see our John Carpenter’s Toxic Commando review). When it comes to graphic novels, he’s been an editor and contributor on
Alphabet’s CEO Sundar Pichai announced that Google DeepMind co-founder and CEO Demis Hassabis is now Chief Scientist of Alphabet and Chair of Google DeepMind. In bigger news, Jeff Dean has announced that he is stepping away from Google and is founding a new AI company called Discovery Loop. These changes
The following is a teaser of ADWEEK’s August cover story, which was featured in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes shaping the media industry. You can sign up for it here. On a Friday morning in June, Jimmy Donaldson—better known as MrBeast—notched a
