ChatGPT is far from settled on which brands define most buying categories. A Semrush analysis found that only 15.2% of topic categories had a clear brand leader across a series of related buyer questions, suggesting AI visibility remains highly competitive even for established companies. The study examined 1,094 U.S. categories
Hannah Motzel Brown wants more skin. Through her evocative graphite drawings on paper, she shows skin – her own, other’s, our’s – and finds a place for it in a space between fantasy and reality “to explore the feminine: the woman in her space, and the environment and objects that
In most cases, Google Analytics 4 projects start as a technical request. A marketing team, client, or stakeholder asks for tracking to be set up. Someone gets access to the property and assumes the data will eventually tell a story worth listening to. Maybe sometimes it does. But most of
This week’s Media Briefing looks into the emerging vibe shift in AI search: execs are sensing that trust, authority and established brands in LLMs are becoming key advantages for premium publishers. Publishing execs are sensing a vibe shift in the AI era: LLMs are rewarding authoritative, trusted content, and this
Today, on the anniversary of Ozzy Osbourne’s passing, a reflection he shared on music and human craft feels strikingly relevant to artists and creatives navigating the rapid rise of AI in their industries. “Rock music is not meant to be perfect,” Ozzy noted in a 2011 interview with The Guardian,
60% of Google searches now end without a click to any content. That stat framed the core argument from Gabriel Dillon, Go-to-Market Lead for Personalization at Contentful: when AI makes content nearly free to produce, volume stops being a strategy. The only content that earns attention is content held accountable
This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes shaping the media industry. You can sign up for it here. The Daily Upside, a growing portfolio of financial newsletter products, is entering a new phase of its business, according to
An illustration project crafted for JMF (Les Jeunesses Musicales Françaises), a major French cultural association dedicated to bringing live music to young audiences. This series encompasses the official visuals for both the 2024 and 2025 cultural seasons. Source link
In my previous Search Engine Journal article, I introduced the concept of Brand Sovereignty: the idea that there should be no better source of truth about your business and products than you. Responses from readers, both directly and on LinkedIn, confirmed something I had suspected for some time. Most organizations understand
A few weeks ago, researching software for a project, I did what millions of people are doing these days and opened ChatGPT instead of Google. It quickly recommended four vendors, explaining how they differed, and suggesting one as the best fit for my use case. It wasn’t until I was
