AI isn’t eliminating the need for marketers as much as it is changing what companies value them for. The American Marketing Association’s “2026 State of Marketing Careers Report” finds growing demand for AI skills alongside pressure on execution-heavy marketing work. The share of marketing job postings mentioning AI nearly doubled
Reenactments are rigorously planned, and each have their own interesting (and often contrasting) rules. For example, at the Waterloo reenactment, Ana and any other non-reanctors are strictly not allowed on the battlefield, whereas, in the reenactment of the Battle of Vimerio, Ana was permitted access, with one stipulation: she had
AI crawlers now visit your website thousands of times without sending back a single visitor. That reversal of the web’s old economics set the frame for a recent Search Engine Journal webinar with Conductor. Pat Reinhart, VP of Services and Thought Leadership at Conductor, and Lindsay Boyajian Hagan, VP of
Second-quarter earnings calls usually serve as a brief interlude in the traditional summer lull for business news, but this week’s offerings in ad tech bucked that trend with one of the most renowned names in the sector set to be taken private, while others posted faltering revenue-growth rates, if not
Choosing a laptop for uni should be simple. You look at a few specs, pick a colour you don’t hate, and get on with your life. Instead, most students end up doom‑scrolling through chip names that sound like Cold War aircraft and display specs that may as well be ancient
WordPress announced a security release 7.0.3 to fix twelve vulnerabilities, three of which appear to be fairly serious, with one vulnerability rated 8.9/10 High. Twelve WordPress Vulnerabilities In Core In the past it’s been relatively rare for vulnerabilities to be discovered in WordPress but recently there have been an unusual
Omnicom will be the agency-of-record to manage Novo Nordisk’s U.S. media planning and buying, a spokesperson for the Danish pharmaceutical company confirmed to ADWEEK. Novo Nordisk is known for manufacturing GLP-1 medications Ozempic and Wegovy. “We look forward to working with the Omnicom team as we continue to scale consumer-focused
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A reader left a comment on the entity mapping article suggesting that the obvious next move was to go win the parametric side. That piece had drawn a line between what a model retrieves at the moment you ask it something and what it already carries in its weights. That
Time magazine is serving ads directly to AI crawlers rather than human readers. If it catches on, it could change how brands influence AI-generated answers The magazine has a separate version of its website that delivers sponsored content to AI crawlers from companies including Anthropic, OpenAI, and Perplexity. “There is
