One of the more interesting moments in Google’s latest Ads Decoded podcast centered around a growing advertiser concern about AI-generated creative. As more brands gain access to the same AI tools, will advertising eventually start feeling repetitive? Ginny Marvin, Ads Liaison at Google, raised that question directly during the discussion,
This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes shaping the media industry. You can sign up for it here. On Wednesday, media scion James Murdoch joined the bidding war for Vox Media, which has in recent months signaled its
Unity AI, for use in Unity 6, launched in beta yesterday, and I’ve been mulling over what it all means, and on paper, in fact I’ve been curious ever since the Unity AI announcement back in February, but now it’s here it feels like a turning point, with the editor
Google is rolling out five updates to how links appear in its generative AI Search experiences, including AI Mode and AI Overviews. The changes add subscription labels and inline links within responses, among other features. Here’s an example of how the changes will appear: Image Credit: Google Hema Budaraju, VP
Twilio is rolling out a new set of platform capabilities to address one of the most persistent problems in customer experience: conversations that don’t carry over from one interaction to the next. Announced today at SIGNAL 2026, the three new components are a new “conversation layer” designed to connect data,
Most small business owners have a Google Business Profile. Few have optimized it for how customers are actually searching today. Local search has split across multiple surfaces. Customers are using Google Maps, asking voice assistants like Siri and Alexa, checking Yelp and Facebook reviews, and getting answers straight from AI
In the 12 months since Google debuted AI Max for Search, brands have increased their search budgets and seen cost-per-clicks (CPCs) rise, while compounding search’s transition into a media channel ruled by automation. For some clients, search costs increased by as much as 15% in the last year, according to
Brazilian graphic designer, filmmaker, Pentagram partner and D&AD jury judge Marina Willer, who has worked on major brand identity projects for clients such as Rolls Royce, Tate and Southbank Centre, joined the Nicer Tuesdays stage in April to deliver a talk on her expansive design career, the importance of human
OpenAI has officially launched the next phase of advertising inside ChatGPT, introducing a beta self-serve Ads Manager alongside new CPC bidding and expanded measurement tools. The update moves ChatGPT advertising further beyond its original pilot phase. Advertisers can now create and manage campaigns directly through OpenAI instead of relying only
