Marketing Talent & Staffing Industry News | The Gradient Group

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Paid Vs. Organic Link-Shares: Facebook Limits Unverified To Just Two Per Month

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Unilever Won’t Replace the CMGO Title as Esi Eggleston Bracey Exits

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The New Way to Work With AI in 2026

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Hidden Fatigue: How Digital Devices Drain Professional Well-Being

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The campaigns that caught marketers’ attention in 2025

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MarketCast Report Crushes Gaming Stereotypes: Female Gamers Now Rival Men in Gaming, Reshaping How Brands Should Advertise

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The Vibe Marketing manifesto

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Survive as a Mecca for the Arts?

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$125M Lionsgate Newark film studio breaks ground in South Ward (photos)

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Ad Tech Briefing: Platforms’ measurement transparency moves into view

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Nichiha USA appoints Merlot Marketing as Agency of Record

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Gorilla Glue Sticks To Betty As Creative AOR

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Industry News

How the PESO Model© Breaks Silos and Boosts Results

Silos don’t just slow you down, they quietly sabotage campaigns. Travis Claytor shows how to use the PESO Model© to break barriers and create measurable impact. The post How the PESO Model© Breaks Silos and Boosts Results first appeared on Spin Sucks. Source link

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When AI agents become the customer

Agentic AI introduces a new dynamic to the consumer-brand relationship, particularly as autonomous shopping agents interact directly with brand marketing agents. In the past, AI systems primarily supported recommendations based on user preferences. Now, agentic AI can shortlist options and make purchase decisions on a consumer’s behalf. This shift moves

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Julie Legrand and Nina Izycka’s zine investigates seaweed

Julie and Nina’s latest sprint resulted in Alga, a pocketable publication all about seaweed – the perfect subject matter for two illustrators with effortlessly wiggly, organic styles. As their fourth zine project together, the work furthers their exploration of what happens when both of their visual voices meet in one

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X’s UK revenues fall 58% as brands flee over moderation fears

The social media platform reported a large drop in UK revenues in 2024, blaming reduced advertising spend from major brands amid ongoing concerns around brand safety. Source: Shutterstock X’s UK revenues fell by almost 60% in 2024 as advertisers continued to reduce spending on the channel amid ongoing concerns around

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