Google’s John Mueller answered a question related to something a Redditor was using that’s called an llms-author.txt. The person who posted the question is having a hard time being found for their name because it is the same as two other more popular entities, making it more difficult for people
Dollar Shave Club already makes 90% of its advertising in-house. Its new brand boss wants AI to close the rest of the gap. “We are 90% in-house,” said Dollar Shave Club’s chief brand and innovation officer Laura Higgins, when asked how much of the brand’s advertising is done internally. Asked
The free open-source platform Godot Engine was is widely rated as one of the best game engines. The Godot AI ban has won the software still more good will among indie devs. Fast and lightweight, the platform’s most known for creating 2D platformers, puzzle games and metroidvanias, but it’s also
Everyone in the industry is going through the same thing right now. Your content team ships a solid asset, but traffic stays flat or declines. You pull up the analytics, see the line trending sideways, and conclude that AI content has stopped working. That verdict is often wrong. The data
LiveRamp, which has for years helped brands, publishers, and platforms connect and activate customer data, is launching its first brand campaign on connected TV. The message, one of trust and flexibility, arrives amid a pending Publicis takeover that has the ad industry questioning whether the platform can remain neutral. The
My last piece on Google’s Open Knowledge Format (OKF) was one of the most popular I’ve ever published. Since then, I have been heads down working on my own OKF structure. I’ve essentially built my own personal brain, and today, I want to show you how it works and why
Marketing has never been more exciting — or more demanding. Today’s teams operate across a rich web of customer data platforms, AI-powered analytics, commerce channels, content engines, partner networks, and emerging digital experiences. The possibilities for personalization, agility, and growth are unprecedented. With that opportunity comes a new kind of
Artist and designer Ben Sanders joined us on the Nicer Tuesdays stage in Los Angeles to talk about his absurdist airbrush paintings with frames made out of salt, pool noodles and art objects of enlarged metal bottle caps. Breaking from reality and travelling into a bizarro visual world for clients
The online publishing community is experiencing a crisis driven by malicious entities that are filing fake DMCA notices in order to remove competitors from the search results. Many are asking Google to do something about it because publishers are trapped by a copyright protection law that has become weaponized against
