Ogilvy Takes Home Cannes Lions Network of the Year for 2026
WPP earns the two top Network of the Year spots with Ogilvy and VML. Source link
WPP earns the two top Network of the Year spots with Ogilvy and VML. Source link
Interstellar Arc is a large-scale immersive VR experience positioned between narrative cinema, interactive exhibition, and theme park ride. Set aboard a multi-generational starship traveling toward an exoplanet, the experience unfolds as a continuous environment shaped by systems, interfaces, and the accumulated history of the journey. Source link
A third of the top fintech websites in the world deliver less than 80% of their homepage content in raw HTML. That is the version of the page an AI agent gets when it visits, before it decides whether to spend the compute on a full browser render. Most of
Marketers spent years obsessing over rank reports wherever their products appeared. A higher position meant more visibility, more clicks, and more revenue. That mental model made sense when everyone saw roughly the same results for the same query. That world is disappearing. Between geography, shopping history, inventory, and platform-specific algorithms,
This sentiment naturally led the team into typography as a focus for the project, and, consequentially a collaboration with UK-based foundry Frost, in order to build what would become six bespoke typefaces with 48 new styles for Rapha including Rapha Sans, Rapha Serif, Mono and Semi-Mono, in a type-led direction
Ad platforms will advocate for their traffic, impressions, and the attributable value they generate. This data plays an important role in helping marketers defend budget investments while fueling conversion-based bidding strategies. However, your brand still needs a clear understanding of what is truly driving value, especially across platforms. This month’s
Bose CMO Jim Mollica hasn’t used a creative agency in four or five years, he told Digiday. One CPG CMO, overheard at a dinner this week, said they no longer believe in agencies of record. They want ideas to come from anywhere — a creative agency, a creator, even AI.
If you own a handheld console, like the Nintendo Switch 2, one of the best accessories you can get for it is a pair of smart gaming glasses. These wearable displays can be used for ultimate gaming immersion, with your own private cinema thanks to the 201-inch virtual screen and
I launched CitationIQ.com recently. Over the last two weeks, my logs claimed 33 AI assistants visited, a little better than two a day. That number is a lie. The real number? Six. Googlebot looked worse. Of 799 requests carrying its name, only 107 were real, though we all know scammers
This post was created in partnership with Adobe Capitalizing on cultural moments is a tried-and-true marketing strategy, but is it possible for brands to create their own moments? During an […] Source link
