Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

How AI is changing political advertising

Read More

The official judgmental map of Cannes Lions 2026

Read More

How US soccer clubs and leagues are scoring more fan data

Read More

6 Brands That Cheered for the New York Knicks’ Historic NBA Championship Win

Read More

KFC debuts a new look and menu strategy

Read More

Cannes Lions contenders: Anthropic, The Ordinary, Icelandair and Life360 top predictions

Read More

Industry News

You’re using AI to scale the wrong part of GTM

AI has taken over go-to-market, and that’s not hyperbole. In Salesforce’s 2026 State of Sales report, 87% of sales organizations said they now use some form of AI for prospecting, forecasting, lead scoring, or drafting emails. More than half use it specifically to prospect. Marketing isn’t far behind. Open your

Read More

Advertisers look for upside in Sky’s ITV deal

Sky’s deal for ITV looks set to fundamentally reshape the U.K. media industry. Two of the country’s biggest broadcast players will operate under the same umbrella with a combined business spanning 40 million viewers a month on subscription TV, multiple streaming services, and free-to-air broadcast. Advertisers have been conspicuously absent

Read More

Events

Join Our Newsletter

For more professional opportunities join our newsletter.