YouTube has become the top podcast platform in the UK, surpassing Spotify for the first time on record, according to Edison Research. Among weekly podcast listeners aged 15 and over, 29% now cite YouTube as their preferred service, compared to 28% for Spotify. The one-point gap is quite small, and
Sky’s deal for ITV looks set to fundamentally reshape the U.K. media industry. Two of the country’s biggest broadcast players will operate under the same umbrella with a combined business spanning 40 million viewers a month on subscription TV, multiple streaming services, and free-to-air broadcast. Advertisers have been conspicuously absent
When Flow won its best Animation Oscar in 2025, director Gints Zilbalodis’ predicted that Blender, the free animation software used to make the movie, would revolutionise filmmaking, allowing young creatives to make exciting films with limited resources. We’ve already seen signs of that happening with movies like Backrooms, which began
Google is clarifying its Smart Bidding update after advertisers questioned how budget-limited campaigns will behave beginning August 17. The original announcement around Smart Bidding changes was June 22. The update essentially changes how Target CPA and Target ROAS campaigns behave when they’re limited by budget. Today, many budget-limited campaigns outperform
A New York office building undergoing a residential conversion had to be evacuated on Monday morning after two of its structural columns buckled. The ensuing emergency led city authorities to order additional evacuations of nearby buildings and shut down surrounding streets as a precautionary measure. Affected by this turmoil were
Multi-channel marketing tends to sound more complicated than it needs to be. But we live in a world of “more”: more platforms, more campaigns, more assets, and more reporting to explain. The work expands, but the strategy behind each channel is not always clearly defined. Especially when you’re asked to
AI is changing what the CMS is expected to do. What used to be a publishing system is becoming the control layer for how brands are discovered, understood, personalized, and transacted across human and machine experiences. The CMS is now where brands provide structured context that AI systems use to
Dan’s new visual system for the venue started out by bringing two new typefaces to the brand: “Railroad Gothic, a bold, condensed font that gives impact, scale and structure and Century Condensed sits alongside as a more restrained secondary layer – inspired by the club’s elegant interiors and late-night hospitality,”
Last year, 2.5% of Writesonic’s leads came from AI search. As of March, 35% do. Samanyou Garg, Founder and CEO of Writesonic, showed the system behind that number in his Search Engine Journal webinar: agents surface what moved across every search platform, practitioners prioritize and act. “AI search didn’t necessarily
