Kevin Indig just settled an argument that’s been running in half-finished form since AI Overviews launched. Does topical authority that rewards brands for going deep on a subject instead of wide, actually carry over into AI search? Or is ChatGPT enough of a blank slate that a generalist brand can
Bloomberg explores going public, People Inc. looking to sell Daily Beast, and more. Why most publishers won’t break up with Google At a lunch meeting in midtown last week, a media exec told me if it was up to them, of course they would break up with Google tomorrow and
Why you can trust Creative Bloq Our expert reviewers spend hours testing and comparing products and services so you can choose the best for you. Find out more about how we test. Details (Image credit: Nintendo) Publisher Nintendo Developer Nintendo EPD Release date 23 July 2026 Format Switch 2 Platform
TL;DR AI search reshaped how people discover and evaluate brands in 2025. Visibility now depends on freshness, off-site credibility, content clarity and how clearly content can be interpreted inside answers—not just how it ranks. Brand visibility is in a constant state of fluctuation. Only 30% of brands stay visible from
The numbers $60.8 billion: Meta’s Q2 revenue, up 28% year over year (YoY). $59.36 billion: Quarterly ad revenue, above analyst estimates of $59.07 billion. Meanwhile, the average price per ad across Meta platforms spiked 12% from last year, while the number of total ad impressions jumped 14%. 3.6 billion: Total
I have had the opportunity to explore one of the themes closest to my heart: writing. Writing found in the gesture and the mark. I once read that colors were the alphabet of the illiterate. I leave it to the viewer to read the work, finding their own words where
Your bid strategy is a critical lever for PPC success, and the right bid type tells Google’s AI exactly how to spend your budget to hit your specific business goals. Bidding technology has evolved fast, and adapting to each shift can be a competitive advantage in 2026. Google Ads bidding
Google is testing a new Chrome feature that could remove one of the biggest sources of friction in customer acquisition: email verification. It’s also another step toward making the browser itself a trusted source of identity. The experimental Email Verification Protocol (EVP) lets Chrome verify that someone controls an email
Each project with Martine Rose begins from a place of emotion: “Our collaborations usually start with a feeling that Martine wants to capture and convey, and every creative decision is in service of building that feeling for the audience,” says Ben McKinnon, creative producer at International Magic. There’s a subversive
Google’s Gary Illyes said on LinkedIn that he’d have to check whether a site can safely extend an unavailable_after date. His first read, which he called a gut feeling, was that pushing the date forward is fine, but he left open whether the tag can be trusted for pages that
