This WTF guide, sponsored by Fluent, explores what exactly non-endemic commerce media is and what these ad placements look like; why non-endemic commerce media is beneficial for advertisers as well as retailers, merchants and publishers; the role of first-party data in non-endemic commerce media — and its impact on revenue;
The series started out with a fairly simple photographic exploration: “I wanted to capture the energy of Benin through its light, landscape, and people”, Victor shares. But during the photographers time there, wide open landscapes and streetside shots turned into intimate portraits of the people he met along the way.
Google Search Console now includes a dedicated search appearance filter for discussion forum content, giving publishers new visibility into how user-generated discussions perform in search. The update applies to pages that use either the DiscussionForumPosting or SocialMediaPostingstructured data types. What’s New? In a brief announcement, Google stated: “Starting today, Search
Take 5 Oil Change has named Doug Zarkin as its first chief marketing officer (CMO). The exec joins from wellness and fitness services company Modern Performance and Recovery Brands, where he was chief brand officer since 2023. Before that, he was CMO of Pearle Vision and held marketing leadership roles
The CUKTECH power banks may not have the prettiest brand name in tech. And power banks in general are, shall we say, not too aesthetically pleasing at the best of times. But this accessory maker has managed the near-impossible: making a portable power brick that genuinely made me go, “Oh,
A large-scale analysis by Ahrefs of 600,000 webpages finds that Google neither rewards nor penalizes AI-generated content. The report, authored by Si Quan Ong and Xibeijia Guan, provides a data-driven examination of AI’s role in search visibility. It challenges ongoing speculation that using generative tools could hurt rankings. How the
Google Analytics 4 (GA4) made a lot of headlines when it replaced Universal Analytics two years ago. Marketers, upset about losing a familiar tool, moaned loudly about GA4’s “problems.” Since then, however, the criticism has died down. Users now understand Google’s move to an events-based system and, more importantly, how
Let’s get straight to it. You can definitely rebuild foundational knowledge later in a career. No doubt. Perhaps you have even more chance of doing so due to your head start in understanding the subject before you begin, so don’t lose hope. Saying that, I don’t believe mastery or expertise
There’s no one-size-fits-all answer when it comes to deciding how much of your marketing budget should go toward SEO versus PPC. But that doesn’t mean the decision should be based on gut instinct or what your competitors are doing. Marketing leaders are under more pressure than ever to show a
For most of the last 50 years since the upfront was an integral part of marketers’ plans to advertise on TV, the buying bonanza usually wrapped up business between TV sellers and buyers before the July Fourth break. That is definitely not the case this year, for a few reasons.
