Your bid strategy is a critical lever for PPC success, and the right bid type tells Google’s AI exactly how to spend your budget to hit your specific business goals. Bidding technology has evolved fast, and adapting to each shift can be a competitive advantage in 2026. Google Ads bidding
Google is testing a new Chrome feature that could remove one of the biggest sources of friction in customer acquisition: email verification. It’s also another step toward making the browser itself a trusted source of identity. The experimental Email Verification Protocol (EVP) lets Chrome verify that someone controls an email
Each project with Martine Rose begins from a place of emotion: “Our collaborations usually start with a feeling that Martine wants to capture and convey, and every creative decision is in service of building that feeling for the audience,” says Ben McKinnon, creative producer at International Magic. There’s a subversive
Google’s Gary Illyes said on LinkedIn that he’d have to check whether a site can safely extend an unavailable_after date. His first read, which he called a gut feeling, was that pushing the date forward is fine, but he left open whether the tag can be trusted for pages that
Omnicom CEO John Wren just said the quiet part out loud: nobody’s actually priced AI yet. The admission came on the holdco’s Q2 earnings call yesterday, in response to an analyst question on where AI is driving the biggest cost savings, and, more pointedly, whether those savings are flowing back
With 125 years of heritage, the Horniman Museum and Gardens has become an icon of London, enticing visitors with its vast collection of taxidermied animals and anthropological artefacts. To revitalise its classical image, the museum has unveiled a playful new campaign that sheds its traditional aesthetic to reveal a distinctly
Google has been putting the Top Stories carousel inside AI Overviews rather than showing it lower down the page as its own module, according to tracking data published by NewzDash, a firm that sells visibility tracking to news publishers. Among the news searches the company tracked where Google showed Top
CBS News announced that Norah O’Donnell will be an official correspondent for 60 Minutes when it kicks off its 59th season this coming fall. The news was announced by new 60 Minutes executive producer Nick Bilton in a memo to staffers. Bilton also announced the addition of four new talent,
TL;DR Gartner predicts that more than 40% of CMOs who push for bigger brand budgets this year will lose influence with the C-suite—not because the money isn’t needed, but because they can’t connect the ask to what the business runs on. Meanwhile, budgets are flat, and more than half of
