Fresh perspectives and experiences that complement the existing team. If two interviewees can perform the role’s functional responsibilities, I prioritise bringing in fresh perspectives and ‘outside experiences’ that can benefit the team and organisation, especially if they’re joining a team centred on culture and creativity. Alignment of values and career
Today in ‘Things That Keep Communication Pros Awake at Night’: misinformation, disinformation, malinformation, that content from 2019 you haven’t updated. Gini Dietrich has how to handle all of it: The post When Facts Don’t Matter: A 2025 Guide to Truth-Based Communications first appeared on Spin Sucks. Source link
LinkedIn published findings from its internal testing on what drives visibility in AI-generated search results. The company, reportedly among the most-cited sources in AI responses, shared what worked for improving its presence in LLMs and AI Overviews. For practitioners adjusting to AI search, this is a rare look at what
Even as TikTok’s U.S. ownership shake-up fuels uncertainty and some audience drift, Vita Coco is staying put, keeping the platform central to its social marketing without mistaking it for a permanent foundation. That stance, according to its CMO Jane Prior, isn’t denial. It’s restraint. When talk of a U.S. deal
I wear the new Apple Watch 11 every day, and the exact model I wear is currently 25% off due to a surprise flash deal at Amazon – it’s now only $299. This puts the price near to the SE model, and you get so many more features with the
Stop chasing traditional media hits and start building real influence. Gini Dietrich has your 2025 earned media playbook. The post Your Earned Media Strategy Needs a Complete Overhaul first appeared on Spin Sucks. Source link
Every January, YouTube’s CEO publishes a letter outlining where the platform is headed. In most years, these updates read like a product roadmap. Neal Mohan’s 2026 letter reads more like a strategic manifesto. “YouTube is the epicenter of culture,” Mohan writes, arguing that creators are now “reinventing entertainment and building
Hailee Steinfeld is finding out the hard way that Halfway There Insurance only covers, well, about half of what she needs. In State Farm’s 2026 return to the Super Bowl, the insurer enlisted comedian Keegan-Michael Key and actor Danny McBride to play a pair of bumbling insurance agents who—rather than
Rylee Hollis enjoys being at the “mercy of paint”, especially watercolour paint. Well known for its unique texture and unpredictable nature, this Texas-born and Toronto-based illustrator somehow gets a leash on it, creating semi-airbrushed, dreamy and playful scenes between eccentric characters and luminous colours. Dense with subjects and textures, Rylee’s
Jennifer Norene outlines seven steps for brands to overcome bad press, get negative mentions off the first page of Google, and restore customer trust. The post 7 Steps to Overcome Negative Online Press first appeared on Spin Sucks. Source link
