Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

How AI is changing political advertising

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The official judgmental map of Cannes Lions 2026

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How US soccer clubs and leagues are scoring more fan data

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6 Brands That Cheered for the New York Knicks’ Historic NBA Championship Win

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KFC debuts a new look and menu strategy

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Cannes Lions contenders: Anthropic, The Ordinary, Icelandair and Life360 top predictions

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Industry News

If your martech stack could talk, what would it say?

A typical CMO writes most martech postmortems from their own perspective. I’ve sat in those rooms for 30 years, and the story rarely changes. The platform underdelivered, the ROI never showed, or the vendor oversold the demo. The tools take the blame, but the stack never gets to answer. This

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Platforms’ AI dilemma: scale without sameness

Nearly every big platform at Cannes Lions said AI makes creativity faster. Some of them quietly acknowledged that might be the problem. As advertisers use the same AI tools to make ads at scale, platforms are seeing a new risk: automated content can begin to look and feel the same,

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Wowza, these runDisney shoes are over 40% off

The internet is going wild for another pop culture collab, and this one is surprisingly subtle. The runDisney X Brooks collection has a sale with a whopping 41% off right now, and was made for outdoor enthusiasts and Disney lovers alike. You’ll find kicks that sport iconic character designs like

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Uncertainty Grips CNN Ahead of Paramount Acquisition

Top of the Ticker: As Paramount Skydance’s acquisition of Warner Bros. Discovery proceeds into extra time (to borrow a soccer phrase), staffers at CNN are reportedly approaching their potential new owners with extreme apprehension. This week, two features addressed the trepidation many CNNers are feeling, with Variety’s Brian Steinberg reporting

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