More leads don’t matter if they aren’t answered or followed up with at the right time. What happens when clients don’t answer inbound leads? How do you prove marketing ROI when leads don’t turn into booked appointments? How much revenue, or trust, is lost to slow response times? Watch on-demand
After ceding the top spot for one week, Netflix’s Stranger Things recaptured the streaming crown in Nielsen’s Top 10 Overall Streaming chart for the week of January 19. Stranger Things bounced back with 1.66 billion viewing minutes for the recorded week, edging out Paramount+’s Landman, which also reclaimed its No. 2
At the heart of J.Lindeberg, founded in 1996, lies a bold contradiction — the refined world of fashion and the raw pulse of sport. These two forces, distinct yet inseparable, carries a tension that allow for something electric to happen. J.Lindeberg reached out to SDL to shape a new direction
This month’s Ask a PPC explores a common advertiser question: Why budgets sometimes overspend even when a target ROAS or target CPA is in place. Understanding this behavior requires separating two concepts that are often conflated: budgets and goals. While they work together, they serve very different functions within auction‑based
The most impactful HubSpot updates from January 2026 focus on removing friction from everyday HubSpot work. Here’s what stood out to us. HubSpot kicked off 2026 with a batch of updates that feel intentionally practical. January’s releases focused on smoothing out the parts of HubSpot teams touch every day: workflows,
Genie Wu’s design “begins with a double take”. When living between Taiwan and the United States, the designer learned that meaning is never fixed, it simply shifts and reshapes with every culture and point of view. “That habit of looking twice informs how I approach every project. I treat the
Welcome to this week’s PPC Pulse, where this week’s focus is on scenario-based planning in both Google and Microsoft platforms. Google introduced a new Scenario Planner within Meridian, giving marketers the ability to model budget allocation shifts before committing spend. Microsoft launched a scenario-based Performance Max learning path designed to
Conversations about AI in influencer marketing centre heavily around managing workflows and increasing post frequency. But as the creator economy evolves interest is increasing in AI-generated influencers. AI influencers have technically been around for around a decade, with one of the most popular, Lil Miquela, making her Instagram debut in
Today is Zelda’s 40th anniversary, marking four decades since the original game made its debut for Famicom in Japan in 1986 before launching on the NES in the US and Europe a year after. It seems the perfect occasion to revisit the first Zelda game – or at least a
Welcome to the week’s SEO Pulse: updates affect how links appear in AI search results, where organic clicks are going, and which languages ChatGPT uses to find sources. Here’s what matters for you and your work. Google Redesigns Links In AI Overviews And AI Mode Robby Stein, VP of Product
