Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

Once Unimaginable, Publishers Are Preparing to Opt Out of Google Search

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Vitaminwater doubles down on content series celebrating local art

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The 2026 Forbes World’s Most Influential CMOs List

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When AI Puts Gen Z in the C-Suite

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Inside StreetEasy’s decade of iconic NYC subway ads

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Nike versus Adidas: Who’s spending more in race to claim the World Cup crown?

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Industry News

Your newest competitors aren’t other brands

A few weeks ago, researching software for a project, I did what millions of people are doing these days and opened ChatGPT instead of Google. It quickly recommended four vendors, explaining how they differed, and suggesting one as the best fit for my use case. It wasn’t until I was

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Critics may label the initiative as ‘Privacy sandbox 2.0,

In a relatively obscure industry standards body, the World Wide Web Consortium, Big Tech players, including Apple, Google, Meta, and Mozilla, are making inroads to introduce a new ad attribution tool to the industry’s major web browsers Simply dubbed “Attribution API,” the proposals evoke memories of the Google Chrome team’s

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