Google’s CMO-facing blog post presents AI Search optimization as standard SEO. Google says third-party SEO tools and vendors don’t have access to its internal metrics. The guidance restates Google’s position that AEO and GEO are part of SEO. Google’s new messaging to CMOs reiterates that GEO is still SEO and
The 8 Grand Prix-winning campaigns from day one of Cannes Lions 2026. Source link
The AI answer about your business is the platform’s own speech now. A German court has now said so, and it changes who is liable when the answer is wrong. The lawsuit itself is the smaller story. The bigger one is what an answer engine does once it can be
It’s never been easier to hand marketing work over to automation. Ad platforms will manage bidding, targeting, and creative. CRMs will score leads, trigger workflows, and suggest the next action. You can pipe performance data into an AI assistant and get optimization recommendations back before your coffee is done. None
The book is hand typed on a 1970s typewriter, including hand-written diary entries from Trevor himself – the nostalgia and memories that flood from the book are punctuated by the analogue elements, including genuine vintage paper plane templates, old photographs and Kodak slides of planes that Trevor had been on.
Google’s John Mueller and Martin Splitt talked about LLMs.txt and markdown, with Mueller offering a surprising fact about the original purpose of LLMs.txt and also explaining why the proposed standards are have severe shortcomings. What Discovery Is And Why It Matters In the context of information retrieval (search), discovery is
Walk the Croisette on the first morning of Cannes Lions and the whole apparatus has reassembled itself, as it always has — more or less. Meta at the Plage Barrière Le Majestic. Amazon at its port. Pinterest and its Manifestival, a word that should not exist and yet somehow does,
The debate about AI is slowly moving away from the question of whether AI should be used and towards a more nuanced one: how, when, and why generative AI could be used. While much of that conversation focuses on image generation and productivity, some creators are using AI to tackle
Search has always used basic personalization like location, language, and recent history. But now, Google does not just react to the words you type; the system builds a profile of your habits to change what you see before you search. This is a fundamental change in how search works. Google
