
Gap’s Bet on Hailey Bieber and Other Culture-Driven Ads Pay Off, Even as Parent Company’s Sales Drop
The numbers • $3.7 billion: Gap Inc.’s net sales during the second quarter, representing a 2% year-over-year decline. There was a 3% decrease in store sales and 1% decrease in ecommerce sales. • $1.3 billion: Operating expenses, making up 34.3% of net sales. • $844 million: Net sales at Gap,






