Structured data helped machines interpret pages. It reduced ambiguity. It made entities and attributes legible to crawlers that were otherwise guessing. Agents change the job because they do not just interpret pages. They decide, summarize, recommend, and sometimes execute. That means they need more than “this page is about X.”
We know the pressure of watching organic traffic dip while AI overviews take center stage. It’s a common hurdle right now, but a recent panel at the MarTech Conference — moderated by Janet Driscoll Miller, president and CEO at Marketing Mojo — highlighted that visibility isn’t disappearing; it’s just moving.
CarryGrow produced three brand films for ‘Roaming Dokebi’, Korea’s first eSIM store. Roaming Dokebi is the #1 eSIM app by downloads, with strong brand recognition among customers in their 20s and 30s. The brand films effectively conveyed the service’s convenience, unlimited cost-effectiveness, and 365 day customer support through relatable episodes
Google removed outdated JavaScript and accessibility guidance from its documentation. Google Search has rendered JavaScript well for years. It’s the latest in a series of JS documentation updates. Google removed its JavaScript accessibility guidance from help documents, saying the advice is outdated and noting it has rendered JavaScript
Using large language models for ranking is a future bet, not a current reality at Meta. The company’s CFO Susan Li made the admission at the Morgan Stanley Technology, Media and Telecommunications conference in San Francisco on Wednesday (March 4). In an industry where execs routinely overstate how far along
Ciara Neufeldt Community is close to ceramic artist, craftsperson, and facilitator Ciara’s heart. Her practice uses clay to bring people together with the “therapeutic aspects of tactile making”, Ciara shares. She first came to ceramics during university, where access to the department allowed her to fall in love with the
WordPress has created three new plugins that make it easy to add OpenAI, Google Gemini, or Anthropic Claude integration for the PHP AI Client SDK. The plugins enable text, image, function calling and web search support. Requirements For Using WordPress AI Plugin PHP 7.4 or higher is required to use
This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes shaping the media industry. You can sign up for it here. In digital media, nothing is certain except death and the enduring dominance of live sports. In recent years, the frenzy
Established in the early 1990s, Digital Domain has sustained its profile as a major presence in visual effects, contributing to hugely popular movies that have included the iconic Avengers: Infinity War and Avengers: Endgame. A distinctive aspect of its work over the past decade and a half has been in
If your brand’s content arm has been active for a few years, I’m guessing you have plenty of material that can be revised to help you show up more prominently in AI search answers — we’ll call this AEO throughout the article. I’m getting bombarded with brand marketers’ questions about how to
