This post was sponsored by Branch. The opinions expressed in this article are the sponsor’s own. Is AI search actually replacing SEO, or do I need to budget for both? How do I attribute conversions to ChatGPT vs. AI Overviews? AI is progressing so quickly that it’s hard to keep
When you go to the Cannes Lions, you get blasted—not just with rosé, but with a whole lot of noise. ADWEEK is going to try to help you process it in a cool new way. We’ve partnered with Code and Theory to supply the articles that will power ai.rwaves, an
It’s been a year since Nintendo Switch 2 launched, and I’ve been lurking on the sidelines, and Mario Karts whizzed by and Donkey Kong’s hurled bananas, because, honestly, I wasn’t sure it was for me. But I’ve changed my mind, mostly because of The Duskbloods, particularly following the Nintendo Direct
An SE Ranking analysis of 100,000 keywords found Reddit grew its top 3 presence in all 20 niches tracked after the May core update. For transparency, SE Ranking sells rank-tracking and AI visibility tools, and the data comes from its own keyword-monitoring platform. Data suggests Reddit grew most in niches
OpenAI is taking another step toward building a full-fledged advertising platform. The company has begun testing a new ad format inside ChatGPT that allows multiple advertisers to appear within a single sponsored placement. The move expands the amount of ad inventory available in ChatGPT while giving advertisers more opportunities to
ALTA is a personalized AI styling app that merges technology and fashion to help users build their own style language based on data. It provides tailored outfit recommendations and virtual fitting experiences, empowering users to dress with confidence. Source link
Gini Dietrich explains why enterprise readiness is a system question, not a measurement question—and how to win the budget conversation The post Your Measurement Problem isn’t Really a Measurement Problem first appeared on Spin Sucks. Source link
Local SEO has evolved a lot over the years, from the early days of just having to have a consistent name, address, and phone (NAP) profile coherence across the internet, through to the Possum update in 2016 (which introduced address-based filtering that made virtual offices and shared-address listings significantly riskier
Over the years, the automated, data-driven ad buying process that is programmatic has crept into the human-led negotiations that make up upfront negotiations. That’s come to a head this year. That shift is seen at Disney and Warner Bros. Discovery, for example. In covering this year’s upfronts, Digiday reported that
For our Nicer Tuesdays event at Cannes this year, we are teaming up with leading AI-powered visual communication platform Canva to bring visitors a series of inspiring talks by creatives, taking place at Canva’s own Creative Cabana. A Happy Hour celebrating the global creative community, this year’s gathering is set
