Returning to the optimistic perspective in which Signs of Life was curated, it seems that this return to personability is equally happening on the creative production side as well, with more work not needing to optimally perform on-screen. “It isn’t crafted for the algorithm or for metrics; it isn’t performative,”
Google sued SerpApi in the U.S. District Court for the Northern District of California, alleging the company developed methods to bypass protections Google deployed to prevent automated scraping of Search results and the licensed content they contain. Why This Case Is Different Unlike previous cases that focused on terms-of-service violations
Dealmaking in commerce media is likely to heat up in 2026. Commerce media ad spend has surged in recent years, reaching nearly $59 billion in the U.S. this year, according to Emarketer. And while growth is expected to slow over the next few years, the market analysis firm predicts that
A new year is always a time for optimism, but as we approach 2026, it’s hard not to acknowledge that 2025 has largely been a repeat of 2024 as the games industry continued its implosion with more layoffs and studio closures. Yet it’s also not been without its successes: most
In this week’s PPC Pulse: updates include an inventory expansion for Apple Ads, and Google confirms that Exact match keywords are not eligible to serve for Ads in AI Overviews. Apple announced additional ad placements coming to App Store search results in early 2026. Google confirmed that exact match keywords
Salesforce is making another move to turn its “agentic enterprise” vision into reality — this time by acquiring Qualified, a long-time partner focused on AI-driven sales engagement. Announced this week, the deal brings Qualified’s real-time AI agents directly into Salesforce’s Agentforce platform. These agents specialize in the early stages of
2025: A dazzling year where technology and analogue creativity shared the spotlight. This year, creativity took two distinct, divergent paths. We saw work that pushed boundaries of tech innovation, with a host of intriguing and inventive digital projects making it into our top slots. But – as always – this
In this week’s Pulse: updates include AI Mode’s growth and missing features, what Google’s latest model brings to search, and what drives citations across different AI experiences. Google’s Nick Fox confirmed that AI Mode has reached 75 million daily active users, but the personal context features promised at I/O are
The real risk of generative AI for marketers isn’t bad creative. It’s the rise of the “just good enough” economy. If that wasn’t already clear, Disney’s deal with OpenAI last week brought it into sharp focus. Yes, the headlines fixated on the billion dollar investment. Yes, there was plenty of
Apple‘s AI developments have been much mocked, but could the Cupertino giant emerge as a surprise leader in AI-driven 3D? A host of tech companies are researching tools for simpler, faster creation of 3D scenes, environments and digital twins, and Apple’s just made a pretty big leap. SHARP is an
