AI is reshaping how brands imagine, produce, and tell stories, but the most effective creative work still starts with human ideas. In this episode of Adspeak by ADWEEK, Nik Kleverov, co-founder and chief creative officer at Native Foreign, explores how visual AI is helping brands including Toys“R”Us, Coca-Cola, and Delta
Having an aesthetically pleasing workspace is much more than just looks – nail down your setup, and you have a curated space to let your creativity blossom. While you might think it’s all about choosing one of the best desk chairs or one of those fancy standing desks, it’s what’s
SEO practitioners who rely on long-form narrative arcs to keep users on a page are losing ground to automated search synthesis. Google AI Overviews compress multi-source information into immediate factual summaries, requiring content architects to prioritize immediate data retrieval over traditional brand storytelling. If your pages bury the primary answer,
B2B marketing budgets are influenced by data that fewer than half of the people responsible for measuring marketing and communications fully trust. Only 49% of respondents are very confident in the accuracy and completeness of their data. Yet measurement influences strategy or budgets for 88% of respondents in paid social,
AI companies are buying pallets of old printed books. Physical books, paper and glue, the format the entire industry was supposed to have made quaint. ISBNdb, a broker that sources bulk print acquisitions for AI labs, pitches it with a straight face: “The world’s best AI training data is sitting
There’s a sneaker shop in my neighborhood where troops of lithe, late 20-somethings congregate for a weekly running club. The wall opposite the front door is dominated by long shelves holding 80 different running shoes and, by the bottom left corner, beneath the pairs of Adidas, Brooks, Hoka, On, New
“Most of my week is spent clicking, dragging and staring into a laptop,” James Junk (AKA the only graphic designer in LA) tells us. “My job, social life and creative practice all have a way of collapsing into the same few screens, so I’ve been deliberately making and consuming more
AI mentions and citations have become the default AI search KPIs. The problem: they fluctuate from one query run to the next, and nothing about them tells you whether that visibility consistently produces the expected website visitors. Marketing teams are reporting numbers they can’t connect to traffic, and allocating budget
ABC News’ Good Morning America is back on top as the most-watched morning news broadcast in total viewers. It was a four-week march back to the No. 1 position for GMA as it inched closer and closer with each progressive week, finally outperforming NBC News’ Today. ABC News’ morning news
