If you’re reviewing a year of AI activity and still feel like nothing meaningful changed, you’re not alone. Many companies are measuring activity rather than building a strategy. That distinction matters because it is the difference between scattered experimentation and durable advantage. You can spend real money, create real internal
Stripe launched Projects on April 30, 2026, a commerce protocol that lets AI agents create accounts, buy domains, upgrade plans, and deploy infrastructure on behalf of human owners. Cloudflare, Vercel, and Netlify shipped as launch partners. The protocol runs in parallel to Stripe’s existing Agentic Commerce Protocol, which handles retail
Accenture’s acquisition of Whalar has triggered the usual speculation about consulting firms eyeing the agency business. But it’s only part of the story. The more interesting question is why now. Consulting firms have never particularly covered what agencies built — the margins are thin, the talent is expensive and the
The series first started with Priscilla photographing some friends of hers, and she soon knew it had more potential. She showed the work to friend and fellow art director Valentine Etievant who was keen for Priscilla to expand on the project and for the pair to eventually collaborate on a
Google has launched information agents in Search for AI Ultra subscribers, covering all AI Mode languages and markets. Robby Stein, VP of Product for Google Search, announced the availability in a post on X and said access will expand to more people this summer. Information agents in Search are now
As the undisputed Queen of Pop returns to the dance floor with her upcoming 15th studio album, Confessions II, Absolut has added Madonna to its long list of celebrated artistic collaborators. Inspired by Absolut Vodka’s long-running “Absolut Perfection” campaign, which reimagines its bottle silhouette, “Absolut Icon” reframes the brand’s signature
Anna Öhrling is the co-founder and CEO of Onward, an impact agency guided by sustainability. social impact and storytelling. With a background in advertising, Anna led sustainability strategy at Revolt, working with big brands including Mars, L’Oréal and Danone, before co-founding Onward in 2025. With a passion for balancing commercial
Google is complying with a new law in Tennessee that makes it accountable to small businesses in the event of blacklisting from search results or having their reviews removed. The new law is part of a broader societal concern about big tech monopolies that could harm small businesses. Google published
Marketing teams are under growing pressure to prove that AI can deliver real value, such as generating revenue, achieving mission success, and reducing costs. The early phase of AI adoption was defined by pilots, productivity gains, and tool exploration. Those efforts helped organizations learn about the burgeoning technology, but they
