Possible is no longer trying to prove itself. That’s what organizer and Beyond Ordinary Events CEO Christian Muche told me ahead of the event. The sentiment rang true on the ground this week in Miami Beach, where the event, now in its fourth year, felt more polished and self-assured than in
The retro revival has been running on familiar fuel for years now – mini consoles, pixel art indies, the same SNES and Mega Drive greatest hits doing the rounds – but something slightly left-field is starting to happen, and it doesn’t come from the living room console wars, the battle
AI search is sending high-intent traffic, but not equally across platforms. Which LLM is actually driving conversions in your clients’ verticals? Should GEO efforts be concentrated on ChatGPT versus Perplexity or Gemini? How do you build an AI search reporting framework clients will actually trust? ▶ Watch the on-demand webinar
Many marketing automation systems have grown from useful tools, designed for easy scaling, into something difficult to maintain or trust. When that happens, stack performance begins to suffer. The solution is a more systematic approach to building workflows and campaigns. Clogged with a jumble of workflows and drafted, but never
Hershey Bets on Agentic AI to Rethink $2B in Marketing Spend Hershey is revamping one of marketing’s oldest measurement tools—marketing mix modeling—by enlisting agentic AI in a bid to turn what has historically been a slow, backward-looking process into something closer to real-time. The confectionery giant, home to brands like Reese’s and
Nike angered many with its Boston store sign. (Nike via @BenjaminGoggin on X) Last week, a Nike window a few blocks from the Boston Marathon finish line read “Runners welcome. Walkers tolerated.” The ad got pushback from the disability community and running community at large. The brand forgot that it’s
Beauty lines rarely struggle to generate buzz when they launch. A famous face, a splashy marketing stunt and a single viral product can generate headlines and fast revenue. This success is often fleeting. This case study explores how to create, scale and execute an enduring, future-proofed beauty label. Too often,
Creators, whether they meant to or not, have found themselves at the forefront of media channels and marketing execution — all of it in remarkably little time. They’ve also helped to make social media a far more valuable channel than it had been, certainly since the pandemic made all of
End of the road for the ‘Mad Men’ as AI moves into advertising The era of the Mad Men is now firmly over, with the instant answers of chatbots now replacing the fast-talking advertising creatives of New York’s Madison Avenue as the industry’s centre of gravity. The enormous budgets, fully
By Brian Steinberg Plus Icon Brian Steinberg Senior TV Editor Roku wants to give advertisers new ways of determining whether their commercials are really helping to spur purchases and other kinds of valuable customer behavior. The company, which helps consumers stream many of their favorite programs, on Monday unveiled Roku Curate, a
