OpenAI is seeking engineers to develop new image, video, native, and conversational ad formats for ChatGPT, moving beyond the standard sponsored unit tested since February. Three listings on OpenAI’s careers page, first surfaced by Digiday, describe building ads across text, image, video, native, conversational, and interactive surfaces, all within OpenAI’s new
Meta has appointed Denise Moreno as its new CMO, succeeding Alex Schultz, who has been named Meta’s first chief data officer. Moreno is a 17-year Meta veteran, and most recently served as global SVP of consumer marketing and growth. Both execs will report to Meta COO Javier Olivan, and Moreno
AI has been public enemy No. 1 for at least two years. As the early wave of excitement wore off, people realized the content we, as SEOs and publishers, had spent years flooding the internet with was being used to make the richest even richer. We cannot deny the open
Start-up marketing isn’t for the faint of heart, and if you want to learn how it’s done well, you can check out the highlight reels on LinkedIn, or you can spend time with someone who’s scaled marketing start up and discuss what they’ve learned. In this episode of Conversations with
Is content creation the next act for C-Suite executives? For the last several years, the Cannes Lions International Festival of Creativity, which takes place every June in Cannes, France, has been synonymous with advertising’s biggest agencies, global brands, and celebrity influencers. But walking down the Croisette this year, another type of
Before Cannes Lions, some predicted that this would be the year when AI-created work would break out at the festival, pointing to the direction the ad industry is heading. For the first time, Cannes Lions added an AI Craft subcategory to the awards. AI was a major topic of conversation on stages
Photographer and filmmaker Da’Shaunae Marisa took the Nicer Tuesdays stage in Los Angeles in the form of a flower to take us through her creative journey, from an early interest in photography to a stellar career in photojournalism centring the beauty of Black life in America, leading to a giant
A Siteline report tested a Claude agent on 100 top B2B software products. It found access errors and hidden pricing caused the agent to visit third-party sites for info it couldn’t find on official pages. The report, by Siteline founder David Kaufman, involved running a simulated Claude agent through 534
OpenAI has spent its first four months laying the groundwork for its ad business. Now it’s turning its attention to the various formats that will power it. Three job listings on OpenAI’s careers page point to text, image, video, native, conversational and interactive ad formats in the works. The company
