Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

$125M Lionsgate Newark film studio breaks ground in South Ward (photos)

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Ad Tech Briefing: Platforms’ measurement transparency moves into view

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Nichiha USA appoints Merlot Marketing as Agency of Record

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Gorilla Glue Sticks To Betty As Creative AOR

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‘Bells’ Are Ringing: MiltonOne Updates Hershey’s Holiday Tradition

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Alex Cooper’s Unwell Hydration Rebrands, Expands Into Energy Drinks

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Meet ADWEEK’s 2025 Agency of the Year Winners

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IBM accelerates cloud drive with $11 billion Confluent deal as AI demand booms

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Interactive TVOOH: The Future of Fan Engagement

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Dropbox: Is Digital Clutter Costing Your Business?

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Industry News

The top trends in the media industry in 2025

There will not be a Media Briefing next week due to Digiday’s holiday break. This week’s Media Briefing takes a look at the top trends from 2025, from digital advertising revenue performance to AI licensing deals. 2025 in review Google pledges to add more source links, iHeartMedia signs video podcast

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The 20 Biggest CMO Shakeups of 2025

2025 was another busy year for marketing headhunters and corporate HR teams. The last 12 months have seen new chief marketing officers (CMOs) take the reins at giants like McDonald’s and Mastercard, while others, including the National Basketball Association (NBA) and Poppi, are currently without dedicated CMOs. Some companies, such

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Review of the Year 2025: Top 50 Most Read

In our look back at the year gone by, It’s Nice That is reminded of the brilliant world of creativity we’ve platformed and what you, our fantastic audience, have enjoyed the most. These top 50 articles include unique points of view, perspectives from across the globe, the weird and the

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62% of B2B CMOs not ready to compete against AI-enabled companies: report

Two-thirds of CMOs say they lack the skills, budget or resources to compete against faster-moving, AI-enabled challengers, according to new research from the agency 3Thinkrs. That’s because the acceleration of AI-generated search and decision-making is rapidly eroding traditional marketing levers. With brand visibility collapsing across search, websites and social, the

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Indie devs’ anti-Game Awards trailer trend is going viral

The Game Awards has become a massive platform for the announcement of new games. Reveals this year included Crystal Dynamics’ new Tomb Raider games and Lucasfilm Games and Arcanaut Studios’ Star Wars Fate of the Old Republic (yeah, we’ll believe that when we see a release date). But how much

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