Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

Bosses are firing Gen Z grads just months after hiring them—here’s what they say needs to change

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Vanity Fair’s Guide to Seeing and Being Seen During Oscar Week

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Ikea’s Global Campaign Is a Love Letter to the Feeling of Home

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Inside Amazon’s effort to shape the AI narrative on sustainability and ethics

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Employees across OpenAI and Google support Anthropic’s lawsuit against the Pentagon

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The 2026 Forbes Top Creators List Nomination: The 50 Most Powerful Influencers

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Industry News

Netflix’s Warner Bros. Bid Failed. What Should It Buy Now?

This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes shaping the media industry. You can sign up for it here. Last month, the deal that was supposed to reshape Hollywood fell apart.  After a protracted, highly visible bidding war for

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AI’s disruption of online commerce is just starting

Consumers jumped on the AI search bandwagon soon after ChatGPT launched. Now, more than half of shoppers now use AI as a research supplement, and nearly 20% are moving to AI-powered LLMs for all or most of their search needs.  Brands, on the other hand, are focusing on AI to

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Alien III :: Behance

Alien is an ongoing series I began in 2020, using a modified camera that allows me to capture both the infrared spectrum & visible light within one picture. The result: familiar landscapes are alienated through infrared (IR)-induced color shifting.  For the third chapter of this series, I traveled further north to

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The brand is the studio now

In-house entertainment studios are the new social media team. Social media consultant and author of newsletter Link in Bio Rachel Karten flagged it last week after spotting a job post: Gap is hiring a vp of development at $300,000 to $360,000, reporting to Pam Kaufman — the Paramount exec Gap

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