By Brian Steinberg Plus Icon Brian Steinberg Senior TV Editor Roku wants to give advertisers new ways of determining whether their commercials are really helping to spur purchases and other kinds of valuable customer behavior. The company, which helps consumers stream many of their favorite programs, on Monday unveiled Roku Curate, a
Diet Coke, L’Oréal, Grey Goose, Starbucks and others use a variety of marketing tactics to deepen partnerships with the highly anticipated sequel. he Devil Wears Prada” was a surprise hit in 2006, grossing over $326 million globally with its charming tale of a naive young journalist’s misadventures working for a
This post was sponsored by Uberall. The opinions expressed in this article are the sponsor’s own. Local consumers have stopped searching the way we built our marketing around. This significant change in buyer habits has been quietly happening in the last 18 to 24 months. According to recent Uberall research
The 7,500 attendees of year four of Possible have wrapped their meetings, and the booths are being dismantled as you read this. But day two of Possible gave Digiday the chance to catch up with a handful of executives in attendance to get their thoughts on marketing spend consistency in
While the flimsiness and crisp white nature of the napkins might seem like a cause for trouble when storing, Felipe says it’s actually a pretty easy task – they’re small and thin so don’t take up much space. He stores each one in a number of shoeboxes, divided up and
Alphabet reported Q1 2026 earnings, with Google Search & Other revenue rising 19% year over year to $60.4 billion. CEO Sundar Pichai tied the quarter’s Search performance to AI Overviews and AI Mode, saying people are “coming back to Search more.” Q1 revenue was lower sequentially than Q4 2025, when
From an expanded holiday Sphere partnership to a live event for The Vampire Lestat, AMC is looking to bring some bite to this year’s upfront. AMC is fresh off a corporate name change, switching from AMC Networks to AMC Global Media. And with that global-facing presence comes new ways for
Not long ago, this story would have seen the pitchforks come out, as a prominent AI company announcing its backing of a beloved open-source, community-led art sofrware sounds like the kind of bait to get everyone frothing, but the news of Claude AI becoming a patron of Blender doesn’t seem
TL;DR The best companies aren’t panicking. Carta, Ramp, and Webflow are proving that visibility in AI search comes from connected systems where originality, speed, and credibility compound. Search is now an answer engine. Visibility depends on being cited, not ranked. Freshness fuels authority. 70% of AI-cited pages were updated within
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