Marketing Talent & Staffing Industry News | Gradient Group

Featured Stories

The Independent bets big on individual talent-led verticals with the launch of Independent Studios

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When culture is cut, everyone suffers – not just the creative industry

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YouTube Unveils New AI-Powered Hook Generator

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Squarespace vs Shopify: How best to create a stunning digital storefront for your creative work

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Reddit Introduces Faster Ad Setup and Pixel Integration

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Wix vs. GoDaddy | Creative Blog

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Industry News

Learn these easy steps to draw detailed hands

Drawing hands can feel daunting, but the key is to break down their complexity into simple, repeatable rules. Whether you’re sketching from a model or straight from your imagination, understanding these fundamentals will make the process easier. While hands are famously tricky to master, a few pro tips and sketching

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The new Twix logo is a nostalgic treat

Beloved confectionary brand Twix has revealed a brand new visual identity, along with a new $70M campaign designed to focus on unity. Whereas previous marketing has used encouraged customers to “pick a side” when it comes to Twix’s two biscuits, now it’s all about inviting them to “have it all”.

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The New Rules of Seamless Shopping

This post was created in partnership with SmartCommerce Key takeaways  Shoppers expect to have a seamless shopping experience everywhere they shop The line between content and commerce is blurring for retailers  Retailers need to serve shoppers looking for convenience as well as those considering their purchases Shopping habits have transformed.

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Elon Musk Gives Bret Baier a Boost

An Elon Musk appearance powered Fox News’ Special Report with Bret Baier into the pole position among total viewers, surpassing The Five by a mere 5,000 viewers. That audience spilled over into Laura Ingraham‘s The Ingraham Angle, which posted its biggest total viewer audience of the week. Erin Burnett OutFront

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Tapping Into the Rise of AI Personal Shoppers

This post was created in partnership with Kantar Key takeaways AI is changing the shopping landscape Retailers need to ground AI recommendations in what drives consumers Brands are also using AI to track performance AI personal shoppers are here, and they’re changing how consumers discover, evaluate, and buy products. From

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