Google Ads is giving advertisers more ways to test campaign changes before applying them more broadly. Google announced new experimentation and planning capabilities for Search campaigns and AI Max, including updates aimed at testing budget, bidding and targeting changes with more control. Some of these tools are available now, while
When we convened in February, marketers’ approaches to AI were still nascent. Over the past several months, many iconic brands have moved from early experimentation to strategies and tactics that put AI firmly in the spotlight — and increasingly in the agentic driver’s seat. On Sept. 24 in New York
Without the structures and parameters of conventional work places, career progression in the creative industry can become hazy. How do you measure your professional growth with no yardstick to compare it to? In this week’s Creative Career Conundrums, Katie Cadwell offers her advice on the matter. Source link
Google has started rolling out generative UI into AI Overviews. The capability builds custom visual layouts, interactive tools, and simulations on the fly. Until now, it only lived in AI Mode, Google said in a back-to-school announcement Wednesday. In practice, generative UI usually produces a custom visual layout. Sometimes, when
ABC World News Tonight with David Muir returned to its usual first-place position in both total viewers and the Adults 25-54 demo for the week of August 10. WNT retook the demo lead over NBC Nightly News with Tom Llamas, courtesy of an additional 130,000 viewers. The bounce-back was significant,
Great news for digital artists! XPPen has launched a mega sale to celebrate its 21st anniversary, and there are some seriously good deals in both the US and UK on some of the best drawing tablets of all time (we know, we’ve tested them). The company has also launched its
Over the last few years, hidden instructions for large language models have turned up in articles, academic papers, resumes, on-page buttons, and even calendar invites. Far from being new, for those that remember, hiding white-on-white text was an SEO play 25 years ago. AI poisoning and prompt injecting rears its
Marketing leaders and operations teams have access to more distribution channels and creation tools than ever before. But the ability to publish at scale hasn’t made buyer attention any easier to secure. In fact, the endless volume is actively pushing audiences away. At the MarTech Conference, free and online Sept.
Most Smart Bidding problems get blamed on the wrong thing. People switch strategies, lower targets, and argue about primary versus secondary conversions, when the real problem might be more upstream: the conversions feeding the algorithm are not real. Not which conversions you optimize for, but whether the ones you count
