Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

Best and worst Super Bowl commercials of 2026 as rated by experts

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How Applebee’s Date Night Pass builds on the chain’s marketing-led success

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WPP’s Next Restructuring Move Will Realign Creative Agencies

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How Vivian Tu went from creator to SoFi’s chief of financial empowerment

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All the Easter eggs in Bad Bunny’s halftime show

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Publicis forms new Influential Sports squad to hone its skills in the white-hot sports media arena

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Racist Videos And Payment Problems: The Dark Side Of This AI Startup’s Super-Fast Growth

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After 20-Year Break, Levi's Is Back In The Super Bowl

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This is the No. 1 best-paying job that doesn’t require a college degree, says new report

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The top 10 fastest-growing jobs in the U.S. and where they’re hiring the most, according to LinkedIn

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Why Most People Miss Out On Billion-Dollar Opportunities

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H&M Introduces AI-Generated Model Twins for Digital Campaigns

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Why MrBeast’s search for a head of viral marketing matters to marketers

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4 trends marketers must follow in 2026

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Industry News

10 Reasons to Ditch the RFP Process In Your Agency Search

Gini Dietrich details why the RFP process is detrimental to both brands and agencies, while discussing the pitfalls of RFPs and better alternatives for finding your ideal agency partner. The post 10 Reasons to Ditch the RFP Process In Your Agency Search first appeared on Spin Sucks. Source link

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13 last-minute creative Valentine’s Day gifts under $50

Valentine’s Day is three days away and if you haven’t got the perfect gift yet, fear not. I’ve handpicked an array of creative-not-cheesy presents under $50 that should arrive by the big day. From Lego to notebooks, art supplies to phone cases, your one true love would be lucky to

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How I Landed an Interview With Forbes in Five Hours

The news cycle moves quickly so how can you insert your company into a relevant topic quickly? Eitan Goldstein shares how he scaled newsjacking to land an interview with Forbes in just 5 hours. The post How I Landed an Interview With Forbes in Five Hours first appeared on Spin

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Why customer service determines the ROI of your marketing spend

A customer clicks on your perfectly crafted Instagram ad, lands on your conversion-optimized website and completes a purchase. Three days later, they need help with their order. They wait 10 minutes for a response. The chatbot loops them through irrelevant questions. When they finally reach a human agent, they have

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The forest | Watercolor painting series :: Behance

The forest is my place of strength — a space where I recharge and breathe freely. When I stopped working with commercial constraints, I began exploring the forest as a graphic environment, focusing on atmosphere. The forest has always felt like a complex subject to depict. It requires a balance

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Charge What You’re Worth: 9 Steps to Create Solutions-Based Pricing

In this article, Gini Dietrich details a 9-step process that allows you to incorporate solutions-based pricing to value your expertise, create solution packages, and maximize profits while delivering high-value outcomes to clients. The post Charge What You’re Worth: 9 Steps to Create Solutions-Based Pricing first appeared on Spin Sucks. Source

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