More and more Americans are turning to side hustles for additional income. A survey by MyPerfectResume in January found that 72 percent of workers in the U.S. currently rely on secondary income—and about as many expect side hustles to become even more common) in the year ahead. Whether you are looking to earn
Let me tell you something uncomfortable: most recruiters are busy the way hamsters are busy. Constant motion. Zero progress. And at the end of the day, the wheel just keeps spinning. We’ve built an industry that worships activity over output. Calls logged. Emails sent. Reqs opened. We’ve confused the metrics
Choosing the right pay-per-click (PPC) ad network is a core strategy impacting the success of your advertising program. Each network reaches distinct audiences, offers different ad formats, and suits different campaign objectives, from capturing high-intent search demand to driving awareness through video and social feeds. With AI-powered automation now embedded
AI has made publishing faster and easier than ever. And the result is saturation. As AI lowers the barrier to production, the web is filling with content that is technically sound, reasonably optimized, and increasingly indistinguishable. When everything looks polished and competent, standing out becomes harder. AI has changed content
Salar Pools In arid high-altitude landscapes, shallow saltwater pools form in isolated depressions where water has no outlet. Intense sunlight, extreme evaporation, and high mineral concentrations create an otherworldly environment, where water transforms into vibrant hues of red, pink, and orange. These colors are produced by microscopic life—halophilic microorganisms and
PPC Automation is finally delivering on its promise… if you know how to structure Google Ads for more profit. What’s the best way to allocate ad spend? With Performance Max auto-piloting PPC campaigns and keyword monitoring on the back burner, how can I ensure shoppers purchase our products? Watch on-demand
The hype around generative AI has marketers in a bit of a tizzy. C-suite executives from the CEO to the CFO and CMO are pressuring their marketing departments to adopt AI — but oftentimes without a coherent strategy or the necessary tools. Those are the top-line findings of new research
Determined to prioritise this sense of place in their branding for the music festival, the pair started out their design research with some fieldwork: “We began by looking into the local fauna and flora around the festival site in Innsbruck,” Vincent says. “The mountain panorama, grass, hills and wide open
If more than half the web runs on a content management system, then the majority of technical SEO standards are being positively shaped before an SEO even starts work on it. That’s the lens I took into the 2025 Web Almanac SEO chapter (for clarity, I co-authored the 2025 Web
Ahead of its Feb. 25 premiere of the 50th season, Survivor, the long-running CBS reality show, invited fans from across the country to celebrate the milestone by participating in a real-life version of the game, the Survivor 50 Challenge. Produced by the creative and experiential studio Tool, the Survivor 50
