Gini Dietrich explains why enterprise readiness is a system question, not a measurement question—and how to win the budget conversation The post Your Measurement Problem isn’t Really a Measurement Problem first appeared on Spin Sucks. Source link
Local SEO has evolved a lot over the years, from the early days of just having to have a consistent name, address, and phone (NAP) profile coherence across the internet, through to the Possum update in 2016 (which introduced address-based filtering that made virtual offices and shared-address listings significantly riskier
Over the years, the automated, data-driven ad buying process that is programmatic has crept into the human-led negotiations that make up upfront negotiations. That’s come to a head this year. That shift is seen at Disney and Warner Bros. Discovery, for example. In covering this year’s upfronts, Digiday reported that
For our Nicer Tuesdays event at Cannes this year, we are teaming up with leading AI-powered visual communication platform Canva to bring visitors a series of inspiring talks by creatives, taking place at Canva’s own Creative Cabana. A Happy Hour celebrating the global creative community, this year’s gathering is set
Google’s John Mueller recently confirmed that using hyphenated domain names are okay for SEO. Hyphenated domain names, long shunned in the SEO community as spammy, are apparently confirmed to not have any kind of negative signal attached to it. Hyphenated Domain Names And SEO Hyphenated-domain-names were a big deal in
OpenAI has confidentially filed for an initial public offering, the company announced Monday, joining its rival Anthropic in a race to Wall Street as AI moves from private markets to public scrutiny. In a post on X, OpenAI said it had submitted a confidential S-1 filing with the SEC. “We
Refresh 2026-06-08T18:22:28.049Z (Image credit: Future) And that’s it, after just an hour an 20 minutes, the Apple WWDC 2026 keynote is concluding with a musical tribute to iPhone apps from Erick the Architect. 2026-06-08T18:15:54.878Z In his sign off, Tim Cooks confirms that the Siri AI public beta will launch in
How do you prove AI search is driving revenue when your current measurement stack wasn’t built to track it? Which metrics prove AI search value without click data? What KPIs should you track to actually see SEO impact? As zero-click journeys grow and AI influence moves off-site, traditional channel-level reporting
The best TV ads don’t just generate awareness. They generate searches. When a high-impact campaign airs, viewers immediately turn to Google, YouTube, and other platforms to learn more, find products, or continue engaging with a brand. The challenge isn’t generating that interest. It’s being ready to capture it. A recent
