As the largest agency holding companies enact sweeping layoffs and consolidate, Stagwell CEO Mark Penn sees new opportunity. “We’ve achieved something that nobody really has achieved in 50 or 100 years,” Penn told ADWEEK, “which is to form a real competitor company at scale.” Stagwell posted 6% net revenue growth
Google is rolling out a Search Console setting that lets you pull your content out of AI Overviews, AI Mode, and Discover’s AI features without leaving Search. That’s a choice we haven’t had before, and regulators in the UK now require Google to offer it. Whether to use it is
Synthetic audiences promise marketers faster customer research by simulating buyer responses using AI. But many models share the same blind spot: they rely on demographic, firmographic, and behavioral data that describe buyers, but not how they make decisions. I kept running into that gap while working on my book, “The
If you’re in any kind of creative circle, we’re certain you’ve come across an episode of Taboo on the Bus on your feed by London-based writer and content creator Zara McIntosh (A.K.A @whatzaraloves). The queen of physical media and thoughtful takes on pop culture, the creatives viral Tiktok series where
Google’s John Mueller and Martin Splitt discussed what happens when spammers abuse website search functions to create thousands of spammy search pages. They said that Google begins to treat those pages as hacked. Website Search Spam And Quality Issues Virtually every website has a search function, and something that’s not
The retail industry is facing a significant surge in legal scrutiny as “phantom discount” practices come under fire. In recent weeks, major global brands — including Lululemon and Nike — have been the subject of lawsuits alleging deceptive pricing strategies, where products are marketed with dubious “regular” prices that make
Twelve-year-old me could enthusiastically rattle off every detail of Spider-Man’s comic book legacy: the year the character was first published, which issues featured the first appearance of the Green Goblin or the Punisher or key stories like the death of Gwen Stacy, how many comics Steve Ditko drew or when
Welcome to this week’s Pulse: updates on your search data sources, AI-flagged pages in rankings, and potential impacts of opting out of Google’s AI features. Here’s what you need to know for your work. Google Opens Search Console Social Reporting To Everyone Google made Search Console platform properties available to
Listen up, marketing sharks, because Shark Week has a fin-tastic business plan to keep fans interested even after nearly four decades. Started on the Discovery Channel in 1988, Shark Week has expanded far beyond TV screens into real-life activations and partnerships that keep fans engaged, whether that’s driving long distances
