At Google I/O last month, the SEO industry waited for Google to launch AI Mode to the masses, and the fatalist viewpoint that it will end SEO. For the past couple of years, AI has been moving search through a structural shift. Every software tool is embedding generative AI as
This week’s Media Briefing dives into Perplexity’s uphill battle to rebuild publisher trust while fending off a growing list of copyright lawsuits. The words “trust” and “trustworthiness” came up at least a dozen times during a presentation by Perplexity’s head of publisher partnerships, Jessica Chan, at an IAB Tech Lab
What has Murugiah, the multi-disciplinary British and Sri-Lankan artist, not done? He’s an artist, illustrator and designer in London, and his recent talk on May’s Nicer Tuesdays stage took us through just about everything he’s done with his boundless imagination, from exhibitions to film posters to even watches. Driven by
Google’s May core update is now complete. The company confirmed the completion on June 2 on the Search Status Dashboard. The update started May 21 at 8:40 AM PDT and ended June 2 at 5:40 AM PDT, for a rollout of 11 days and 21 hours. That’s close to the
Apple is continuing its long-running privacy crusade by taking aim at the data trackers common on many web browsers. The tech giant launched a global campaign on Tuesday, “Clingers,” that uses absurdist humor to contrast the vast system of online tracking with its browser Safari’s privacy features. The ad dramatizes
The hype around Toy Story 5 is huge. Just when we thought Pixar’s longest-running franchise might be growing tired, we get the announcement of a Taylor Swift Toy Story song and the unveiling of a new character to be voiced by none other than Bad Bunny, fresh from his Super
The agentic web is the layer of the internet where AI agents, acting on behalf of humans, discover, read, and transact with websites. It exists alongside the human web and is measured separately. For most of the internet’s history, three classes of visitor showed up at a website: humans, search
Search has managed to do something impressive. At the precise moment it should be becoming more important and valuable to clients, large parts of the industry have chosen to argue themselves into irrelevance. The real argument is about ownership. Who gets to define what search becomes next? Who gets the
When AI arrived in the marketing mainstream, it was accompanied by a persistent and scary narrative: The machines are coming for our jobs. On the surface, those fears might appear well-founded. According to the Content Marketing Institute, 43% of surveyed marketers said their organization had laid off marketing employees within
