In 1898, a young Philadelphia ad man named Elias St. Elmo Lewis wrote something that would outlast almost everything else produced in the following marketing century. Working on life insurance campaigns, Lewis had noticed that the best salespeople followed a pattern. They grabbed attention, built interest, created desire, and then
The US president has built an entire personal brand around self-aggrandisement, but Donald Trump’s AI Jesus post this weekend may be the moment that brand starts to crack. From his property developments to the Trump Kennedy Center, the US president loves stamping his name on things. The Trump NFT cards
Google added a new section to its spam policies designating “back button hijacking” as an explicit violation under the malicious practices category. Enforcement begins on June 15, giving websites two months to make changes. Google published a blog post explaining the policy. It also updated the spam policies documentation to
Everyone is talking about AI search as if it’s already universal — as if we’ve collectively moved on, users have shifted and discovery has changed for everyone. But the reality is far less straightforward. While AI search is growing fast, it isn’t being adopted evenly. The gap is increasingly shaped
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In a recent interview, Google’s CEO, Sundar Pichai, explained how search is changing in response to advances in AI. The discussion centered on a simple question: If AI can act, plan, and execute, then what role will search play in the future? Information Queries May Become Agent AI Search The
Come hell or high water, marketers plan to be at this year’s Cannes Lions International Festival of Creativity. Despite ongoing global political tensions, execs justify the trip to the South of France as the cost of doing business. Cannes (this year from June 22 to 26) has long been the
Each soap has its own visual world, with packaging design full of colour and decorative details, and a prescription or spell-like piece of copy that sits on the back of each box — texts that the designer found funny, fascinating and altogether quite bizarre. Initially keen to collect a number
There is a common expectation in SEO that needs to be challenged, and it usually appears as soon as a new agency or consultant takes over performance. Many businesses assume that fresh expertise should lead to quick wins, as if changing vendors resets everything and removes the issues that held
This week has been another revolving door of hires and promotions at brands, from chief marketing officer (CMO) exits to marketing reshuffles. We’ve rounded up the U.S. and global marketing leadership moves you need to know about for the week ending April 10. – Kate Rouch is stepping down as
