Over the past few years, B2B buying has changed dramatically. Buyers now expect relevant, connected experiences across every interaction, whether they’re searching for information online, attending webinars, downloading content or speaking to sales teams. At the same time, AI has raised buyers’ expectations for speed, personalization and efficiency. Yet delivering
For Simji Park, inspiration can strike at any moment. “The wind when I’m walking my dog, the leaves moving in the trees, the temperature I feel on my skin” – the list goes on. It could be conversations overheard on a train, a book she is reading, or the feeling
Microsoft Advertising has started rolling out AI Max for Search campaigns globally, expanding availability after several months of testing. The rollout follows Microsoft’s April 21 announcement of AI Max and an open pilot that began in May. The feature suite is now becoming generally available across Microsoft Advertising accounts. Additionally,
Sports are such a hot ticket among advertisers, in the upfront and beyond, that some brands are finding themselves iced out and stuck on the sidelines. So Amazon is getting creative for its women’s sports offerings. Women’s sports have already proven to drive increased engagement, with a WPP Media report
A Court of Thorns and Roses author Sarah J. Maas has revealed the titles and book covers for the 6th and 7th instalments of her wildly popular romantasy saga, and fans are divided. The new candy-coloured aesthetic is a dramatic departure from the previous novels, suggesting an unexpected turn in
Reddit’s share of ChatGPT Search citations fell sharply in mid-August, according to new tracking data from Promptwatch. The GEO analytics firm observed that reddit.com maintained an average of 3.83% in ChatGPT Search citations from July 18 to August 7. This share then decreased to an average of 0.52% from August
Google is giving political campaigns a way around Gmail’s spam filters, creating a new class of bulk sender that gets different treatment. Beginning September 8, qualifying political organizations can join Gmail’s Verified Sender Program. Their policy-compliant messages can reach personal Gmail accounts without Gmail’s standard spam filtering, determining whether they
The rage filling your LinkedIn feed this month, the algorithm rants, the Substack discovery complaints, the essays announcing the machines have finally won, is built on real numbers pointed at the wrong conclusion. That is the argument Tony Uphoff made in his Substack post. (Uphoff and I both worked at
OpenAI will begin serving ads to people using ChatGPT across 31 European markets on Monday (August 24), including Germany, France, Spain, Italy, Poland, Sweden, Norway, Denmark, Ireland, and the Netherlands. The timing lands at the six month mark for OpenAI’s ads business. What started as a U.S. pilot in February
