According to a benchmark report published by Invoca on July 13, calls referred by ChatGPT are more likely to qualify as sales leads than calls from any other channel. However, once answered, these calls convert at approximately the average rate. The report states that the lead rate for ChatGPT-referred calls is
Publishers call for legal sanctions against OpenAI, AI startup wants to hire local reporters, and more. Publishers are monetizing AI visibility When publishers were chasing scale, they touted Comscore rankings as proof of their value to advertisers. Now, there is a new metric on the rise: AI visibility in LLMs.
The audio hobby is weird. Just when you think you’ve got a handle on the price-to-sound-quality ratio of a brand, they mess things up by giving you an excellent-sounding model that’s affordable too. That’s what’s happened with Noble Osprey, which has become my go-to recommendation for a true wireless stereo
Robby Stein, VP of Product, Google Search, says Personal Intelligence in AI Mode now connects to Google Calendar. He announced the update in a post on X, writing that Personal Intelligence in Search “now connects to Google Calendar.” With this update, AI Mode can “add invites or other meetings to
The Marketing Vanguard at Cannes series continues as host Jenny Rooney sits down with Julia Goldin, chief marketing and product officer at Lego. In this conversation, Julia shares how Lego has grown from a children’s toy company into a global experience brand loved by kids, teens and adults, without losing
The Degree Shows of Department of Architecture and Division of Landscape Architecture, The University of Hong Kong, were held in Knowles Building, from May to June 2026. The key visual this year is encapsulates the diversities and vibrancies showcased in the students’ works, the visual simulates the co-creation processes by not limiting the key
Thanks to Rand’s excellent research and Barry’s expletive-laden ranting, we know that Google processes over 5 trillion searches each year. Trillion. Per day, that’s 13.7 billion. Per second, 158,000. There are some sizeable and growing caveats here: That still means Google processes 2.92 billion clicks to the open web every
Most discussions about AI readiness eventually turn into discussions about data. That makes sense. AI needs data that’s accessible, organized, secure, and reliable enough to support decisions. The conversation quickly shifts to familiar topics: data quality, data governance, system integration, privacy, security, legacy platforms, and modern infrastructure. All of those
The nuclear option is gaining traction as web traffic collapses and Google refuses to negotiate with content creators This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes shaping the media industry. You can sign up for it here. For decades,
Vitaminwater is expanding a branded content platform that celebrates the power of public art with a new installment in its Neighborhue series, Marketing Dive can share. The Coca-Cola-owned beverage marketer is again spotlighting mural artists and the communities they enliven in season two, which features a mix of outdoor art,
