At major advertising award shows, most of the work lives or dies in the entry’s case study—the compressed two-minute film explaining why an idea mattered, how it worked and why it deserves to win. Because these films are one of the industry’s highest-pressure forms of storytelling, they have spawned a
Curt Garner, chief strategy and technology officer at the chain, explains how a “Summer of Extras” effort builds on and gamifies its recently relaunched rewards program Chipotle Mexican Grill is bringing back its “Summer of Extras” promotion as a way to build on its recently relaunched rewards program, per details
AI systems are now answering questions about your business. The problem is that they are often getting it wrong. Consider the typical situation. A brand’s products, services, expertise, locations, leadership, and relationships are distributed across dozens of pages. An AI model retrieves fragments from those pages, stitches them together probabilistically,
Dentsu has undergone a shift in top management on a global scale, with new global CEO Takeshi Sano in charge of an agency holding company that sits just under the Big Three — Publicis, Omnicom and WPP — but has taken its lumps over the last few years as it
It’s Nice That (INT): Can you guys introduce Los Campesinos! for anyone in our audience who may not know about you. Gareth Campesino (GC): Depending on who you ask, Los Camp! are either the UK’s first and only emo band, a bastion of principled independence and better than ever, or
Amazon sued Perplexity over its Comet browser shopping on Amazon under user authorization. On March 10, 2026, a federal judge in the Northern District of California issued a preliminary injunction blocking Comet from accessing Amazon’s logged-in pages. Roughly a week later, the Ninth Circuit Court of Appeals paused the injunction
This week has been another revolving door of chief marketing officer (CMO) hires and departures. We’ve rounded up the U.S. and global marketing leadership moves you need to know about for the week ending May 29. – OpenAI has hired ServiceNow‘s Colin Fleming as CMO for its business unit, a
Melvin Okoronkwo is a 3D character artist specialising in realistic humans and detailed hair. He enjoys bringing characters to life from concept illustrations using the best 3D modelling software. Below, he explains the inspiration and process behind the strikingly realistic 3D model, Lady Kököchin. “The main inspiration for this piece
Our next Ask A PPC tackles a question many advertisers are wrestling with right now: “Is Performance Max actually better than running separate campaigns?” Usually, this question shows up after an account has already run Search campaigns and is wondering if consolidating search themes into a Performance Max campaign is
If you’re like most brand teams I talk to, you’ve got a system for keeping tabs on the competition — dashboards, weekly reports, and someone scrolling competitor social feeds every few days. It feels organized. It feels like staying informed. But watching competitors and understanding what their moves mean are
