Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

Once Unimaginable, Publishers Are Preparing to Opt Out of Google Search

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Vitaminwater doubles down on content series celebrating local art

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The 2026 Forbes World’s Most Influential CMOs List

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When AI Puts Gen Z in the C-Suite

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Inside StreetEasy’s decade of iconic NYC subway ads

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Nike versus Adidas: Who’s spending more in race to claim the World Cup crown?

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Industry News

Five things the World Cup taught marketers about creators 

The World Cup has wrapped, which means it’s time for the obligatory marketing takeaways piece. This time it stops, predictably, on creators. They were one of the main conduits for fandom this tournament for broadcasters and advertisers alike. How they pulled that off is instructive. Because for marketers, the World

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Untamed.Visual Development Art

They called her the odd one out, asocial, distant. But in truth, she was simply a wild soul that could never fit into that stone-bound chaos into the life people have learned to call success. And only these escapes back to the earth, like gulps of fresh air, help her

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Look past AI to see where martech is going

It’s amazing to be living through an industrial revolution and know that is what is going on. This is my second. The internet was my first. Although I was an extremely early adopter of the internet, I didn’t realize its monumental impact at the time. Now, with AI, I am

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