On recently made an interesting new marketing hire, signaling that the running brand may be looking to beef up its internal agency. Thiago Cruz, former chief creative officer at Grey New York, joined Swiss running shoe brand On as its global head of brand and creative in September. Cruz leads
James likes to navigate between physical and digital design by setting limitations: “I rarely start with a sketch. I like setting physical limits,” he says, instead beginning with loose ideation and following through as the concept meanders. He tears newsprint, working until the paper runs out, and it’s these challenges
In an interview with the Big Technology Podcast, Sam Altman seemed to struggle answering the tough questions about OpenAI’s path to profitability. At about the 36 minute mark the interviewer asked the big question about revenues and spending. Sam Altman said OpenAI’s losses are tied to continued increases in training
Source: AIDigital’s The State of AI Maturity Most ad agencies are talking about AI — but few are doing it at scale, according to a AIDigital’s “The State of AI Maturity.” The report shows agencies are deep into the exploratory phase when it comes to adopting AI, with a wide
Concept artists play a vital role in shaping the look of environments and characters, and the entire mood of films, video games, animation and more. Their visual blueprints guide directors, designers and developers throughout the development process, not only in the early stages (See our feature: what is concept art?)
When your search and social strategies are intertwined, they work together like a well-oiled machine, and your search visibility can multiply. For years, SEO and social media teams more often than not operated in silos, rarely engaging with each other and never working in tandem. SEO focused on optimizing for
A packaging and pulp manufacturer is not the obvious answer when the conversation turns to programmatic advertisers. That assumption, it turns out, would be a mistake. Georgia-Pacific sits at the more advanced end of the spectrum, with an in-house programmatic team, lower ad tech costs and media dollars concentrated across
Returning to the optimistic perspective in which Signs of Life was curated, it seems that this return to personability is equally happening on the creative production side as well, with more work not needing to optimally perform on-screen. “It isn’t crafted for the algorithm or for metrics; it isn’t performative,”
Google sued SerpApi in the U.S. District Court for the Northern District of California, alleging the company developed methods to bypass protections Google deployed to prevent automated scraping of Search results and the licensed content they contain. Why This Case Is Different Unlike previous cases that focused on terms-of-service violations
Dealmaking in commerce media is likely to heat up in 2026. Commerce media ad spend has surged in recent years, reaching nearly $59 billion in the U.S. this year, according to Emarketer. And while growth is expected to slow over the next few years, the market analysis firm predicts that
