Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity Every year, the advertising industry takes over a small stretch of the French Riviera and pretends it’s normal. The yachts, the credential corridors, the fedoras — all of it lands in roughly the
Soccer fandom is on the rise ahead of the World Cup, and marketing execs in the sport are thinking about how to best capture data about their growing fanbases. For sports teams, more fans is rarely bad news. It usually means more energy at stadiums, more eyeballs on streams and
Nike, Pepsi, Michelob Ultra, and more celebrated the team’s victory 20 hours ago By Brittaney Kiefer The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. Brands celebrated the New York Knicks’ improbable run to glory,
KFC is launching a global overhaul of its menu, restaurant design and branding as the Yum Brands chain seeks to strengthen its position in a competitive chicken category and respond to changing consumer dining preferences. The initiative, which KFC calls its “next chapter,” will begin rolling out this month in
Creative leaders from Leo, Dentsu and M+C Saatchi and more reveal the campaigns they believe have the best chance of taking home a Lion this year. Ahead of the Cannes Lions Festival, The Drum asked some of the industry’s leading creatives for their predictions on the stand-out work of the
SEOs all know how important reviews are as a local SEO ranking factor and decision maker for users. But how many SEOs are actually using the review content to help with their roadmapping and content updates? Reviews are typically looked at as a reputation task, and the focus is on
Not too long ago, TikTok was postured as the future of search. Where Google returned links, TikTok served short-form videos showing people how to cook, where to eat and what the ingredients actually looked like. Then large language models (LLMs) arrived and rewrote the dynamics of search entirely. That doesn’t
Q&A with Steve Fachiri and Tracey Day of Harvey Lloyd Screens and Owen Gildersleeve, curator of 50 Years of Print. It’s Nice That (INT): To start – I’d love to hear a bit about your personal connections to Harvey Lloyd Studio, Owen? This isn’t the first show you’ve all worked
Google revealed at I/O 2026 that AI Overviews now has more than 2.5 billion monthly active users. What it did not reveal is how those users actually behave once an Overview appears. New data from GWI, the consumer research firm whose surveys represent 3 billion individuals globally, fills that gap
