Hiring a digital marketer is no longer about finding someone who knows a few platforms well. Most candidates can talk through Google Ads, social media, or analytics tools at a surface level. That is table stakes now. What separates a strong hire from a risky one is how they think
As AI automates routine and complex analytical tasks, a profound revaluation of human skills isn’t likely — it’s inevitable. In this new landscape, once-soft abilities are becoming hard differentiators. The capacity to ask sharp questions, connect disparate ideas and direct powerful technology toward a clear business vision is paramount. This
Semibreve is an exploratory electronic music and digital art festival taking place in Braga, Portugal. Since 2011 Semibreve has consistently presented a forward-thinking programme featuring some of the most revered electronic music and cross-disciplinary work by artists from around the world, as well as maintaining an active role in the
Explore the future of PR in a world where AI will do creative things almost more efficiently than humans. Gini Dietrich says it’s time to evaluate what our future holds. The post The Future of the PR Industry In an AI World first appeared on Spin Sucks. Source link
Welcome to this week’s PPC Pulse: updates all revolve around how AI is being woven directly into search monetization and campaign structure. Google is testing Shopping ads inside AI Mode conversations. Microsoft published a practical guide on how AI search surfaces brands. The Google Ads Decoded podcast made it clear
Airbnb expects the rise of AI chatbots to benefit the brand, with CEO Brian Chesky telling investors that traffic referred from chatbot platforms “converts at a higher rate” than traffic from Google. Speaking on its Q4 earnings call overnight (12 February), Chesky said large language models (LLMs) are likely to
INT: Blink Industries has a reputation for pushing the boundaries of weird shorts, such as Don’t Hug Me I’m Scared. What did they bring to the table that made them the right home for this specific project? MG: The whole gang at Blink, especially our producer Ayoola Solarin, really helped
In this article, Gini Dietrich shows you how to enhance AI output and boost productivity using AI tools for PR tasks through sophisticated prompting. The post Supercharging AI Tools for Your Day-to-Day Comms Work first appeared on Spin Sucks. Source link
Google’s SERPs are changing faster than most SEO strategies can keep up. Does AI Mode change which keywords are still worth targeting? Which SERP features actually drive organic traffic in 2026? The expansion of AI Overviews into new keyword and intent queries, AI Mode’s attempt to dominate the search experience,
The marketing calendar itself is simple. Brands need to invest in the typical tentpole events like Prime Day, back-to-school and the holidays. They also have their own key sales periods, like the beginning of the winter season for a company that makes jackets or for a CPG brand heavily tied
