This post was sponsored by No Fluff. The opinions expressed in this article are the sponsor’s own. When ChatGPT, Gemini, and Perplexity mention a company, these large language models (LLMs) are deciding whether that business is safe to reference, not how long it has existed. Most business leaders assume one
Every year, marketers analyze performance data from the holiday shopping period to understand how consumers are buying and where marketing strategies are working. While topline growth always draws attention, the most valuable insights often come from how purchases happen rather than how much was spent — defying last year’s pessimistic
At November’s Nicer Tuesdays in London, we were visited by Brooklyn-based design studio Porto Rocha led by duo Leo Porto and Felipe Rocha, but the two make sure to clarify that the studio is so much more than themselves. Leo and Felipe took the audience through their key projects and
Paul Gomes delves into how AI is revolutionizing SEO and how communicators can use it to stay ahead of competition. The post The AI-SEO Connection: Tips to Boost Your Online Presence first appeared on Spin Sucks. Source link
Google is updating how links appear in AI Overviews and AI Mode. Groups of links will appear in a pop-up when users hover over them. Link icons will be more descriptive and prominent. Google is adding hover link pop-ups on desktop in AI Overviews and AI Mode, plus more
Coca-Cola has frequently spoken about its mission to transform its marketing function, as digital and “experiences” become more important for connecting with consumers. It’s a journey that is already driving “more impact and less waste”, according to the chief financial officer of the soft drinks giant, which owns brands include
Beer brand 1664 has launched a vibrant collaboration with French artist Camille Walala, coinciding with this month’s Lunar New Year celebrations. A subtle yet striking homage to the occasion, the campaign puts a distinct twist on festive tradition, bridging the gap between French and Asian culture. While there are no
Learn how the PESO Model® Certification helps you build proof-backed authority using owned and earned media and turn it into a repeatable visibility engine. The post The Visibility Engine: Owned and Earned Media first appeared on Spin Sucks. Source link
An analysis of 16,000 U.S. search queries found that text ads gained 7 to 13 percentage points of click share between January 2025 and January 2026. SEO consultant Aleyda Solis used Similarweb clickstream estimates to measure click share across classic organic results, SERP features, text ads, PLAs, and zero-click behavior.
After the pandemic-era surge in news publishers’ subscribers, year-over-year gains are harder to come by, pushing publishers to prioritize retention, moving subscribers to higher-priced tiers and bundles, and product expansion. Digiday analyzed the subscription and paid reader revenue trends among major news publishers that have publicly shared these numbers, including
