At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Starbucks looking to appeal to both frequent and lapsed customers and the need for brand trust in challenging times, it’s been a busy week. Here
Barcelona’s Fira de Barcelona Gran Via is expecting some creative sparks, as its new addition to the Integrated Systems Europe (ISE), Spark 2026, opens its doors, running from 3-6 February. Positioned within the wider ISE programme, Spark will bring speakers and practical demos direct to the creative community, covering a
Using AI in your content creation? Great! But don’t let it eliminate valuable friction points. Gini Dietrich describes how to use AI to enhance human creativity, not replace it The post Valuable Friction: The Communications Secret Ingredient first appeared on Spin Sucks. Source link
On the first episode of the Google Ads Decoded podcast, host Ginny Marvin sat down with Eleanor Stribling, Group Product Manager for Google Analytics. In the episode, Stribling noted an ambitious two-phase vision for the GA4 platform. After acknowledging GA4’s rough transition from Universal Analytics, especially for marketers, she shared
The privacy debate in advertising is entering a phase where decisions will stick. Yes, the industry has heard that before. It heard it when the General Data Protection Regulation arrived and data privacy officers multiplied across Europe. It heard it when the California Consumer Privacy Act pushed privacy audits across
Nintendo has announced that a new Tomodachi Life: Living the Dream game is coming our way on 16 April, and Nintendo Switch console users will be able to experience the Sim-like island life in exciting new ways. You can pre-order the game right now via the Nintendo eShop for $59.99
As the annual predictions fly, Dustin Siggins explores 5 PR predictions for communicators to consider when planning for 2025. The post 5 PR Predictions for 2025 first appeared on Spin Sucks. Source link
AI tools produce different brand recommendation lists nearly every time they answer the same question, according to a new report from SparkToro. The data showed a <1-in-100 chance that ChatGPT or Google’s AI in Search (AI Overviews/AI Mode) would return the same list of brands across repeated runs of the
It’s not a wedding without Bud Light in the Anheuser-Busch brand’s Super Bowl 60 commercial. The full 60-second ad, titled “Keg” and created by Anomaly, reunites three longtime brand spokesmen—rapper Post Malone, comedian Shane Gillis, and NFL icon Peyton Manning—to save a runaway Bud Light keg. Set during a post-wedding
Key Takeaways Every brand wanted access to younger consumers, but most companies don’t understand where those consumers actually live. The biggest opportunities are hiding in plain sight, where most people aren’t looking. You don’t have to be an athlete to be in the sports business. You don’t have to be
