Microsoft search ads updates usually fly under the radar — such is life as a distant second to Google — but a late August announcement deserves attention: the launch of impression-based remarketing. Given Microsoft’s scale, this won’t be a game-changer. Symbolically, though, it marks a significant shift away from outdated
Maryka Laudet and Quentin Camus’ creative partnership started out almost a decade ago during their art school years in Arles in the south of France. “It took a lot of different forms until it became Plantopia and resembled what we are doing now,” Maryka tells It’s Nice That. Establishing their
Google is rolling out creative and omnichannel updates across Ads and YouTube. The tools are designed to help you keep assets fresh, connect store and online demand, and plan spend across key shopping windows. What’s New Creative: Asset Studio, Product Studio, And Imagen 4 A new suite of generative tools
The departure of Perplexity’s ads chief, Taz Patel, didn’t mark a pivot so much as confirm a tension that’s been simmering for months. Rather than signaling a full-blown retreat from advertising, the exit underscores a broader identity question the AI platform has yet to resolve. According to three of the
Okay I have a confession. I currently have two SodaStreams in my kitchen. The Terra and the Art. From a fizzing perspective, there’s really no difference between the two – they both carbonate my water as energetically as I need them to (five pumps, if you’re asking). But I have
Google’s AI Max for Search campaigns is now available worldwide in beta across Google Ads, Google Ads Editor, Search Ads 360, and the Google Ads API. AI Max packages Google’s AI features as a one-click suite inside Search campaigns. New built-in experiments allow you to test the impact with minimal
Jenna Ortega-led comedy series Wednesday held on to the top position for the second week in a row in Nielsen’s Top 10 Overall Streaming chart. For the week of Aug. 11, Netflix’s Wednesday accumulated 2.136 billion viewing minutes, cementing its No. 1 position, with exactly one-half of its audience coming
Mario’s longevity comes from design choices that both include and go beyond visual tropes, incorporating the capabilities of both hardware and software, thoughtful UX, and references to other entertainment and storytelling mediums. “The Mario series has endured because Nintendo pioneered a player-centric, craft-first approach to game development,” says Michael Highland,
New data from the Audience Key content marketing platform indicates that Amazon’s visibility has suffered a significant drop. The decline follows two changes Amazon made to its presence in Google Shopping, although it is uncertain whether those changes are direct or indirect causes. The first change was the discontinuation of
With the beach umbrella stored for the winter and the kids back in school, it’s planning season for marketing teams. Developing a strategic plan for the coming year is an annual task for many marketing teams. It requires collaboration with other teams in the organization to ensure company-wide priorities are
