B2B demand gen player Integrate announced Wednesday it was acquiring CaliberMind, a platform that pulls together marketing and sales data and provides multi-touch attribution, account/buyer-journey analytics, marketing mix modeling (MMM), account scoring, and revenue intelligence. Terms of the deal were not disclosed. CaliberMind will remain a dedicated product line with
Illustrations and layout for the trilingual magazine Radar: Utopia/Dystopia issue. Source link
The May 19th Spin Sucks blog The Six Stages of PESO Model® Maturity found that 91% of teams sit at Scale or below, while 68% describe themselves as running PESO as a system. Every one of those self-described integrators scored in the bottom two stages. That gap isn’t dishonesty; it’s
Google has started rolling out hotel booking through AI Mode in Search for U.S. users in English. Users can complete eligible reservations through a “Continue on Google” flow that uses Google Pay. Google lists 10 hotel chains and online travel sites for the initial rollout. Google is also adding flight
Connected TV (CTV) has long shouldered the same assumptions of traditional TV: creative is expensive, reach is broad and measurement can’t be linked easily and directly to outcomes. But that perception is changing, and for good reason. As streaming gives advertisers more precise ways to reach audiences, test messages and
Visual artist, illustrator and animator Moriz Oberberger is “fascinated by strange characters and awkward bodies” – which lays the foundation for his illustrative work. Revelling in moments when “something familiar suddenly becomes uncomfortable or slightly uncanny”, as Moriz puts it, he makes his penchant for the goofy visible on the
AI tools often suggest brands without directly linking to their official websites. Shero Commerce’s recent analysis found that only 2.8% of the 1,851 sources cited across Google AI Mode, ChatGPT, and Perplexity were brand-owned pages. Shero, a Shopify agency specializing in SEO and AI services, looked into citation trends, but the
This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes shaping the media industry. You can sign up for it here. In response to the disruption posed to the internet by artificial intelligence firms, digital publishers have largely adopted a “woo
Viktor Antonov was a visionary art director behind creating striking worlds in timeless masterpieces like Half-Life 2 and Dishonored, and a visual style that has influenced many games, including this year’s Thick as Thieves. Although he sadly passed away in early 2025, he left us with Guns of Eschaton, his
Google found itself pressed by Judge Amit Mehta about whether their monopoly position in Search enabled them to take publisher content and use it for AI answers. The exchange happened on Tuesday in a hearing to determine whether to grant Google’s request to dismiss Penske Media’s antitrust lawsuit over Google’s
