Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

Universal Ads must pass the pizza test if it’s to steal ad dollars from social

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Software companies are already swarming ChatGPT’s ad economy

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A Guide to the New, Wide World of Agentic Advertising and Commerce Protocols

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Is Netflix, Inc. (NFLX) Becoming a Bigger Advertising Growth Story in 2026?

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How one man became the most sought-after case study editor in advertising

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How Chipotle’s rewards relaunch extends reach of its marketing flywheel

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Industry News

Holiday Weekend Brings a Mixed Bag

This is TVNewser’s basic cable network ranker and cable news report for the week of May 18, 2026. With the approaching Memorial Day holiday weekend, the cable news networks delivered a variety of results during primetime and total day. All three recorded week-to-week gains in either total viewers or the

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How to use B2B PR to shape what AI recommends

B2B brands are learning that showing up in AI-generated answers is only part of the challenge. AI systems also shape how vendors are framed, compared, and recommended during the buying process. That distinction matters because more software buyers are now turning to AI tools before they consult analyst reports or

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CBS News Has Double-Digit Gains in Demo

The week leading up to the long Memorial Day holiday weekend was a good one for the three evening news programs, as they finished with no viewership declines in total viewers and the Adults 25-54 demo. For the week of May 18, all three newscasts recorded gains in total viewers,

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