Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

$125M Lionsgate Newark film studio breaks ground in South Ward (photos)

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Ad Tech Briefing: Platforms’ measurement transparency moves into view

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Nichiha USA appoints Merlot Marketing as Agency of Record

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Gorilla Glue Sticks To Betty As Creative AOR

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‘Bells’ Are Ringing: MiltonOne Updates Hershey’s Holiday Tradition

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Alex Cooper’s Unwell Hydration Rebrands, Expands Into Energy Drinks

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Meet ADWEEK’s 2025 Agency of the Year Winners

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IBM accelerates cloud drive with $11 billion Confluent deal as AI demand booms

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Interactive TVOOH: The Future of Fan Engagement

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Dropbox: Is Digital Clutter Costing Your Business?

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Industry News

How the MAHA movement influenced food and beverage brands in 2025

The MAHA initiative has largely been pushed by health secretary Robert F. Kennedy Jr. and the Trump Administration. It’s a broad slogan, and the MAHA movement has come to stand for different things in different people’s eyes, depending on which initiatives they most closely follow. For some, MAHA has been defined by

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See the incredible engineering behind Disney’s real-life Olaf

Disney‘s Olaf is a festive favourite. The lovable, optimistic snowman from Frozen starred in his own holiday special back in 2017 and he’s a popular choice for Christmas decorations. Now the animated character crossed from the screen into the real world in an impressive feat of engineering. Disney has created

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Grey CCO Thiago Cruz Lands at Buzzy Running Shoe Brand On

On recently made an interesting new marketing hire, signaling that the running brand may be looking to beef up its internal agency. Thiago Cruz, former chief creative officer at Grey New York, joined Swiss running shoe brand On as its global head of brand and creative in September. Cruz leads

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