The latest Datos x SparkToro State of Search Report is out, and it’s something of a doozy. AI is certainly on the rise, search still hasn’t been replaced (it’s not even in the process of), and more people than ever stay in Google’s ecosystem. Headline Findings: June was a record
Existing martech systems explain who the customer is and what happened. They don’t explain what the customer wants now, what the market is signaling, or what action comes next. To make better marketing decisions, AI needs business context, not just data. Without it, AI can sound polished but still be
By renaming the brand’s location as The Eyewear Lounge, the agency positioned Indice away from the conventional, sterile or even medical language that traditionally surrounds eyewear or luxury, which then allowed it to step into a new visual world. Tying it to a slow space in the home suggested “time,
I promised this one at the end of the ChatGPT teardown. I’ve since had to go back to ChatGPT again in a follow-up because it moved under me while the post was still fresh. Perplexity was next, so here it is. The question hasn’t changed, only the logo. “How do I
Principal media once again finds itself in headlines, at least in Digiday. That’s because it seems the agency holding companies are throwing any and everything they have at it to try to grow that side of the business. Several stories in Digiday last week point to this, and consultants that
Careers in art rarely follow the plan, and Thales Simonato’s began because his brother got bored with a computing course. One family swap introduced him to Photoshop and Illustrator, then 3D, and he’s never really looked back. Since then, the Brazilian artist, now based in France, has worked across advertising,
Platform properties are now open to everyone, three weeks after the rollout began. Google published a guide on reading the Search data behind social and video posts. Search Console now reports on content you publish off your own site. Search Console platform properties are now open to everyone worldwide, and
Last month, MS NOW received props for not losing any viewers in total viewers or the demo. In July, the network unfortunately is getting the wrong kind of attention as it was the only one with month-to-month declines in either of the measured categories, while Fox News and CNN registered
Quatre jours de randonnée en Haute Savoie en Octobre 2024, séjour que je m’étais fait pour mon anniversaire. Il m’aura fallu deux ans pour traiter cette série. J’ai vu de magnifiques paysages et fais des rencontres magiques. Comme l’observation pour la première foi d’un gypaète. Mais ce moment correspond aussi
If you approach European search strategy as a single, unified market, you’ll miss how fragmented and how regulated discovery actually is across the region. This article is the European companion to my recent look at APAC search strategy. Google is still dominant almost everywhere, but the mechanics behind that dominance
