Google is expanding its Preferred Sources feature to English-language users worldwide and launching a pilot program to test AI-powered features with major news publishers. The announcement includes updates to how links appear in AI Mode and a new feature that will highlight content from users’ news subscriptions. Preferred Sources Goes
Amol Waishampayan, co-founder, fullthrottle.ai Agency leaders love to talk about attribution, outcomes and optimization. But when sitting with an agency CFO, the conversation shifts fast. It’s not about campaigns, it’s about capital. Most CFOs, whether at a holding company or an indie shop, quietly wake up thinking about the following:
Along with news that KPop Demon Hunters has bagged three Golden Globe nominations, we’re also hearing that people have spotted a telling clue that some bonus content could be on the way soon. Excited fans have posted on X with screenshots of their Netflix accounts showing a mysterious box titled
The European Commission has launched an antitrust inquiry into Google to determine whether the company has violated EU competition rules, partly focusing on whether Google has used creator and publisher content in ways that leave publishers unable to refuse such use without risking their search traffic. It is also looking
As a small business owner who’s been at it for more than three decades, I see Etsy’s holiday campaign as a smart reminder of what independent brands can uniquely win on—meaning and personalization, not just merchandise. The campaign is emotionally grounded and strategically consistent with Etsy’s “I get you/feel seen”
Yet, the realities of living in Local Stitch connect to a darker side of Korean single household living, the 고시원. Unlike studio apartments, the 고시원 is a sort of temporary living space available to labourers for short-term stays. The provenance of the name connects to the ‘고시’ (civil service) exam
Google updated its core updates documentation to say smaller core updates happen on an ongoing basis, so sites can improve without waiting for named updates. Google explicitly confirms it makes “smaller core updates” beyond the named updates announced several times per year. Sites that improve their content can see ranking
Salesforce today announced a significant update to its foundational data platform, unveiling a unified data engine that brings together Data 360, Informatica, and MuleSoft. The goal? To give enterprise AI systems the trusted context they need to stop hallucinating and start reasoning — a shift with significant implications for marketers.
The UK Government has revealed the new identity for Great British Railway, a milestone revival marking the transition towards a nationalised rail system. An evolution of the old British Rail that was privatised in 1997, the new design is not only a fresh look for UK railways, but a promise
There are three inevitabilities in life. Death, taxes, and big tech companies dumping on the little guy. As zero-click searches reach an all-time high and content is stolen and repurposed for the gain of the almighty tech loser, there’s only one viable solution. To paywall. To create a value exchange
