Marketers have more data than ever, but a new report from Bitly suggests they still struggle to answer a basic question: What’s actually working? According to Bitly’s “The Marketing Visibility Report,” the average marketing team now uses six different tools to measure performance. Yet only 18% of marketers say they
A series of sketches from my notebooks, all done with oil pastels. This practice allows for exploring traditional techniques and new artistic languages beyond the usual ones used in the field. Source link
Most summers, a reading list for SEO professionals is about thinking more broadly, stepping back from the day-to-day, and coming back in September with fresh perspective. This summer, it’s about keeping up. Because the gap between what you knew going into June and what you need to know by Labor
Liftoff Mobile’s initial public offering this week, which raised $437 million, representing a stock flotation price of $23 per share, was the latest test of the public market’s appetite for ad tech. The debut of the Blackstone-backed mobile app outfit — it was the result of the private equity firm’s
Some parents never stop being parents. Whereas some see their children grow up and fly the coop for independence, work, further education or family, some may never come back. For a startling amount of Appalachian grandparents, the only kid they see step back through the door is a much smaller,
Google updated its guidance for businesses interested in SEO to make it concise and easier to read. There is also a new mention of AEO/GEO services, caution about the use of third-party SEO tools, and, for the first time ever, Google is encouraging businesses to contact the United States government
It’s been 30 years since the U.S. last hosted the World Cup. In that time, the Hispanic population has nearly tripled, and nearly 45 million people in America speak the Spanish language at home. That makes the U.S. the second largest Spanish-speaking population in the world, after Mexico. The face
Lego has announced its biggest set ever, at 12,060 pieces. The model is a replica of Gaudí’s impressive La Sagrada Familia. You get to build it as it was actually constructed too, beginning with the Apse with Crypt, the Nativity façade – the only part Gaudí completed before he died
Some websites can now opt out of Google’s AI search features without losing their place in standard search results. The UK’s Competition and Markets Authority imposed a conduct requirement this week, and Google began testing its own Search Console toggle the same day. The real question is whether there’s enough
The growing martech delivery gap comes from an ecosystem that treats platform fluency as proof of transformation capability. While certification matters, it doesn’t prove that an internal team or an external partner can redesign workflows, resolve governance issues, manage stakeholder complexity, or deliver sustained operational value from a platform. Martech
