Google’s John Mueller says markdown pages serve a specific purpose for developer documentation sites but won’t help most websites, even as search becomes more agentic. Mueller laid out his reasoning in a Bluesky thread. He was responding to a question from Lily Ray about why Google publishes LLMs.txt files and
Are consumers at a breaking point with email and text message marketing? In this episode of Conversations with Martech, we sit down with Eric Miao, chief strategy officer at Attentive, to discuss the evolving landscape of mobile communications. Eric and I dive into how brands can move past the “quantity
This post was sponsored by WP Engine. The opinions expressed in this article are the sponsor’s own. Why are we missing the SERP window on breaking stories we should be winning?How are smaller outlets ranking faster than us on the same news?Why is our ad stack tanking Core Web Vitals
Omnicom was already planning to cut LiveRamp loose. Publicis buying it just moved up the date. Before the deal, the plan was to let the contract with LiveRamp run its course until the first quarter of 2028 and walk away. Publicis changed that. The acquisition is expected to close by
As you’ve not shared this, I’d love to know: does your manager know of your ambition yet? If you have been sharing your goals with them, but not felt supported, this requires a completely different response – and it also depends on how supportive the agency is in developing staff
This post was sponsored by Victorious. The opinions expressed in this article are the sponsor’s own. A year into the shift toward AI search, the marketing industry is full of confident takes about the factors that impact AI visibility. But we’ve seen very little data to support commonly held assumptions.
Google Revamps Its Iconic Search Bar for the First Time in 25 Years The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. For 25 years, Google Search has trained
Sony just unveiled its new luxury Bluetooth headphone, the oddly named 1000X The Collexion. But after sitting through a press briefing, I’m happy to report that its name is the only ridiculous thing about it. 1000X The Collexion will cost $650 and apparently cherry picks all the best bits of
YouTube brought several AI-focused updates to Google I/O this year, but two announcements stood out more than the others. The platform is introducing a new conversational discovery experience called “Ask YouTube” alongside expanded AI video remixing powered by Gemini Omni. Together, the updates suggest YouTube is putting more focus on
