The loudest reactions after Google I/O 2026 were that Search had been replaced overnight. Google’s messaging went the other way, insisting that AI Search still depends on the web and existing SEO fundamentals. The reality sits between those two positions, and the risk most people are naming is the wrong
This Unpacked guide, sponsored by SheerID, explores how loyalty is no longer earned through rewards alone; it’s built through relevance, transparency and sustained commitment to understanding customers over time. Shifts in consumer behavior — specifically the desire for data privacy and instant, personalized recognition — and AI’s acceleration of the
Firstly, Max photographed Bunny in a straight-forward fashion, but quietly, sensitively. Later on in the project, he decided to create patchworks out of the printed photos, representing the several versions and peculiarities of Bunny. The photos don’t veer into movie cliche depictions of split personalities or extreme mental instability. What
Oliver Sild, founder of Patchstack WordPress security company, shared concerns about the security of AI API keys in WordPress 7.0, sharing that there “will be an absolute rush by hackers to steal API keys.” To underline this point, an actual security bug was discovered in WordPress 7.0 that exposes API
Microsoft chief consumer marketing officer Yusuf Mehdi, whose tenure with the company reaches back to the era of desktops and dialup, will leave the company in June 2027. Mehdi announced his departure in a post on LinkedIn. “After 35 extraordinary years at Microsoft,” he wrote, “I’ve decided the time is
The winners of the D&AD Pencils 2026 have been announced, recognising excellence and innovation in commercial creativity across a massive 46 categories, from craft to animation and advertising. Some 573 awards were bestowed this year, including 52 coveted Yellow Pencils, along with two White Pencils celebrating creative work designed for
I stumbled upon three separate articles about writing and AI in the same week, each from a completely different angle, and all describing the same thing. A novelist turned MIT writing lecturer confronting students who outsourced their essays to AI. A new Graphite study showing AI-generated articles now make up
Creative may win the awards, media gets the moolah, but metadata is what helps AI marketing actually work. Metadata is already important today as the currency for organic search. When I say metadata, I mean everything from schema markup and product-feed attributes to image descriptors, DAM tags, provenance signals, and
Welcome to the week’s Pulse: This week’s updates touch rankings, the Search interface, AI Mode behavior, and Google’s guidance around AI agents. Google launched a core update, announced what it called the biggest upgrade to the Search box in over 25 years, released first-party AI Mode usage data, and sent
