Artificial intelligence led all employer-cited reasons for U.S. job cuts in March, accounting for 15,341 of the month’s 60,620 announced layoffs, according to outplacement firm Challenger, Gray & Christmas. That’s 25% of all cuts for the month, up from roughly 10% in February. Since Challenger began tracking AI as a
HubSpot announced today that it is moving to outcome-based pricing for two of its Breeze AI agents, effective April 14, 2026. The pricing change applies to Customer Agent and Prospecting Agent, and HubSpot hopes the outcome-based pricing will better reflect the value these agents deliver for customers and make them
The Purple Puppet Logo Rebranding project aimed to refresh and modernize the visual identity of the existing PP brand. The scope of the project involved redesigning the logo, facelifting the mascot, creating a dynamic animation, and establishing a vibrant purple gradient color palette to enhance the overall brand identity. The
Enterprise SEO doesn’t fail because teams don’t care, lack expertise, or miss tactics. It fails because ownership is fractured. In most large organizations, everyone controls a piece of SEO, yet no single group owns the outcome. Visibility, traffic, and discoverability depend on dozens of upstream decisions made across engineering, content,
Earlier this month, Meta announced its Facebook Creator Fast Track, a program aimed at attracting more creators to the platform by offering guaranteed payouts depending on their follower size on Instagram, TikTok, or YouTube. It’s a clear attempt to build up a robust creator space on a somewhat untapped platform,
The programme culminates in a public graduate show, where a full exhibition of each student’s project is hosted, marking the culmination of their numerous research-led, interdisciplinary practices. One such example is the Cloud Watching Society, from creative duo Amaya and Ángela, who created and branded the institution as a foil
AI and automation in ad platforms are well established. Google Ads and Microsoft Advertising are heavily invested in automated features, and the technical barrier to entry has never been lower. However, that accessibility comes with a tradeoff. Two common challenges surface when bringing a PPC team in-house: Campaigns are easier
This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes shaping the media industry. You can sign up for it here. In the past year, interest in food media has grown from a simmer to a boil. The uptick began last
It’s going to be another big summer for super heroes. Ahead of Spider-Man Brand New Day in July, the new Supergirl movie is coming to the big screen as part of the DC Universe. Warner Bros and DC just dropped a new Supergirl trailer, and while it’s sparked more interest
Fair to say the majority of evergreen content will not drive the value it did five years ago. Hell, even one or two years ago. What we have done for the last decade will not be as profitable. AIOs have eroded clicks. Answer engines have given people options. And to
