The social influence publisher ATTN: appointed former BuzzFeed and Complex Networks executive Edgar Hernandez as its first chief commercial officer. Hernandez, who started Feb. 17, will oversee the company’s sales organization and lead its go-to-market strategy across branded content, agency services, intellectual property, and social media partnerships. The hire comes
The Netherlands Covered In Snow I always like to look back on the photos I take. It takes me back to the moment and relive the memories. For me, that’s an important part of photography. Last January we had lots of snow in the Netherlands. In a month where I
Every successful PESO Model© program begins with owned media. Without it, Gini Dietrich says you have nothing to share, nothing to help earn credibility, and nothing to amplify. The post Using the PESO Model© In a Communications Campaign first appeared on Spin Sucks. Source link
This post was sponsored by No Fluff. The opinions expressed in this article are the sponsor’s own. When ChatGPT, Gemini, and Perplexity mention a company, these large language models (LLMs) are deciding whether that business is safe to reference, not how long it has existed. Most business leaders assume one
Every year, marketers analyze performance data from the holiday shopping period to understand how consumers are buying and where marketing strategies are working. While topline growth always draws attention, the most valuable insights often come from how purchases happen rather than how much was spent — defying last year’s pessimistic
At November’s Nicer Tuesdays in London, we were visited by Brooklyn-based design studio Porto Rocha led by duo Leo Porto and Felipe Rocha, but the two make sure to clarify that the studio is so much more than themselves. Leo and Felipe took the audience through their key projects and
Paul Gomes delves into how AI is revolutionizing SEO and how communicators can use it to stay ahead of competition. The post The AI-SEO Connection: Tips to Boost Your Online Presence first appeared on Spin Sucks. Source link
Google is updating how links appear in AI Overviews and AI Mode. Groups of links will appear in a pop-up when users hover over them. Link icons will be more descriptive and prominent. Google is adding hover link pop-ups on desktop in AI Overviews and AI Mode, plus more
Coca-Cola has frequently spoken about its mission to transform its marketing function, as digital and “experiences” become more important for connecting with consumers. It’s a journey that is already driving “more impact and less waste”, according to the chief financial officer of the soft drinks giant, which owns brands include
Beer brand 1664 has launched a vibrant collaboration with French artist Camille Walala, coinciding with this month’s Lunar New Year celebrations. A subtle yet striking homage to the occasion, the campaign puts a distinct twist on festive tradition, bridging the gap between French and Asian culture. While there are no
