Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

Once Unimaginable, Publishers Are Preparing to Opt Out of Google Search

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Vitaminwater doubles down on content series celebrating local art

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The 2026 Forbes World’s Most Influential CMOs List

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When AI Puts Gen Z in the C-Suite

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Inside StreetEasy’s decade of iconic NYC subway ads

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Nike versus Adidas: Who’s spending more in race to claim the World Cup crown?

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Industry News

IAB Tech Lab gets AI agents ready for real advertising

AI agents have spent the past year proving they can help plan, buy, and optimize advertising. The next challenge is getting them to work reliably inside the systems advertisers already use. That’s the goal of AAMP 2.1, released today from IAB Tech Lab, which adds enterprise deployment options, privacy controls,

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Meta’s Tepid Revenue Outlook Undercuts its AI Spending Spree

The numbers $60.8 billion: Meta’s Q2 revenue, up 28% year over year (YoY). $59.36 billion: Quarterly ad revenue, above analyst estimates of $59.07 billion. Meanwhile, the average price per ad across Meta platforms spiked 12% from last year, while the number of total ad impressions jumped 14%. 3.6 billion: Total

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Unalfabeto – painting drawing and more.

I have had the opportunity to explore one of the themes closest to my heart: writing. Writing found in the gesture and the mark. I once read that colors were the alphabet of the illiterate. I leave it to the viewer to read the work, finding their own words where

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