This month’s Ask a PPC tackles a strategy question masquerading as an execution one: “What should search campaign structures look like when AI changes how people research before they buy?” AI has created meaningful changes in how people consume information. Importantly, buyers increasingly arrive more informed and qualified, with clearer
Publishers have begun offering ad inventory specifically designed to be seen by AI agents. With clients desperate to improve their AI search visibility, some media buyers say it’s worth a shot. Others regard it as magical thinking. To recap, Time Inc is inserting ads into markdown versions of its webpages,
Compilation of various illustrations made between January and June 2026, for different clients around the globe, like Los Angeles Times, Science Magazine, Bitso Mexico, Akal, Sports Illustrated and some private commissions and personal projects. Source link
This issue that’s being fixed has been an open bug for eleven years but WordPress core contributors finally closed it nine days ago The problem it solves is that the row header should have a semantic label. Screen readers read each row using the checkbox text instead of the post
With the 2026 Pro Football Hall of Fame Game in the books, we can officially say “Football’s On!” From now until February, gridiron action will be taking over our screens, with ESPN commemorating this glorious time of the year with a new promo campaign, “Football’s On,” highlighting how much NFL
We’re over the moon to be bringing our Nicer Tuesdays event back to Los Angeles in September with another excellent line-up in store. Come and join us at El Rey Theatre, 5515 Wilshire Blvd, Los Angeles, CA 90036, on Tuesday 22 September! At the event, you can expect talks from
Early in my career, I worked at Google helping scale the Ads platform. Billions of dollars in advertiser spend moved through systems my teams worked on, and I got a long look at what separated accounts that compounded from accounts that stalled. It was rarely cleverness. The advertisers who won
Marketers have spent years defending against hackers, but the bigger risk may come from the software marketers use. Now that research has found martech vendors routinely taking companies’ customer data, marketers must put an end to it. That will require a sea change in how marketers think about vendors and
Meta, a company named after its biggest flop, has managed to unleash a product that makes Facebook’s many controversies look mild. It calls them Meta Glasses, but the world is calling them “pervert glasses”, and they could be the company’s biggest liability yet. Fitted with microphones and ultra-HD cameras, the
I got tired of watching the industry treat “an AI bot fetched it” and “ChatGPT said it helps” as evidence that llms.txt does anything, so I invented a standard called cats.txt: a text file in which you formally declare your office cats, their jobs, their breeds, and how often they
