As influencer marketing evolves beyond one-off paid posts, brands are finding new ways to build relationships that last and go deeper than a hashtag-sponsored post. On this week’s episode of the Glossy Beauty Podcast, Pop editor Sara Spruch-Feiner is joined by Kimberly Ho, founder and CEO of Evereden, to discuss
At the mid-point of 2024, illustrator and graphic designer Lily Kong made a conscious decision to slow down – to rekindle parts of her practice that were more intuitive and iterative. She began to revisit drawing as a tool to mark personal memories and interpret her innermost feelings, and from
Choosing the right pay-per-click (PPC) ad network is a core strategy impacting the success of your advertising program. Each network reaches distinct audiences, offers different ad formats, and suits different campaign objectives, from capturing high-intent search demand to driving awareness through video and social feeds. With AI-powered automation now embedded
Jeff Green, CEO of The Trade Desk, purchased roughly $148 million worth of the company’s stock earlier this week, according to a Form 4 filing with the U.S. Securities and Exchange Commission. The purchases, made between March 2 and March 4 at prices ranging from about $23 to $25 a
After AI image and video generators, 3D model generators appear to be the next battleground for creative software. A day after the launch of Autodesk’s Wonder 3D with text-to-3D and image-to-3D tools, major rival Maxon has announced that it’s adding 3D model generation to Cinema 4D, one of our picks
Welcome to SEO Pulse: this week’s updates affect how AI Overviews select sources, how far AI search has expanded across industries, and what two search engines now say about optimizing for AI. Here’s what matters for you and your work. AI Overview Citations From Top-Ranking Pages Drop To 38% Ranking
I sit and stare at the screen, a blank page and a blinking cursor, trying to figure out the best way to word-smith my message to a target account. I stare and think about what I can say that will cut through the noise, disrupt the pattern and get him
ONCE As a true football fan, I genuinely enjoyed designing this project. ONCE is a magazine built around eleven articles exploring football culture through aesthetics, fashion and visual narratives. The identity takes direct inspiration from the geometric construction of the ball, specifically the pentagons and hexagons that from its surface. These
Since Google introduced AI Max for Search campaigns, most of the discussion has focused on Google’s own benchmarks. Those benchmarks suggest advertisers can expect meaningful conversion growth without major efficiency changes. But like many platform statistics, they leave open questions about how the feature behaves inside mature accounts. To get
No one AI model class will do the best advertising for marketers without the skills of others. The future, according to Publicis Group-owned Epsilon, will be a carefully orchestrated ecosystem – a team of specialists not a single genius. Steve Nowlan, svp of decision sciences at Epsilon whose PhD is
