Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

$125M Lionsgate Newark film studio breaks ground in South Ward (photos)

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Ad Tech Briefing: Platforms’ measurement transparency moves into view

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Nichiha USA appoints Merlot Marketing as Agency of Record

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Gorilla Glue Sticks To Betty As Creative AOR

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‘Bells’ Are Ringing: MiltonOne Updates Hershey’s Holiday Tradition

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Alex Cooper’s Unwell Hydration Rebrands, Expands Into Energy Drinks

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Meet ADWEEK’s 2025 Agency of the Year Winners

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IBM accelerates cloud drive with $11 billion Confluent deal as AI demand booms

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Interactive TVOOH: The Future of Fan Engagement

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Dropbox: Is Digital Clutter Costing Your Business?

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Industry News

What efficiency-first martech gets wrong about creativity

For years, marketers have evaluated their martech stacks using hard metrics like lead generation, behavioral tracking and operational efficiency. Dashboards tell us whether the machine is running smoothly. But a more human question is emerging — does all this technology help us create better, more creative work or does it

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In Graphic Detail: The state of AI referral traffic in 2025

One thing became clear this year: AI platforms are changing where, how and how much referral traffic gets sent to publishers’ sites.  The five graphs below illustrate where AI referrals stand today — which platforms are gaining share, sending traffic and driving conversions. Together, they reveal a new audience pipeline

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“It reminds me how bad I am at making predictions”

Anyway, on with business. Looking back at the articles I’ve written for this wonderful column this year, there are some clear themes that jump out for me. Firstly, 2025 really took on the ‘challenging times economically’ baton from 2024 with gusto. I’ve written numerous times attempting to provide some guidance

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How The Chernin Group’s Content-to-Commerce Bet Came Crashing Down

EXCLUSIVE: How The Chernin Group’s Content-to-Commerce Bet Came Crashing Down In October 2024, after three rounds of layoffs and a desperate going-out-of-business sale, The Pro’s Closet finally shut its doors.  The used-bike marketplace, once a pandemic darling, had grown from a garage eBay hustle into a venture-backed business that brought

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How to create an atmospheric, painterly environment in Unreal Engine

In this workshop, we’ll explore the process of relighting a 3D environment in Unreal Engine, taking inspiration from Luminism and the Hudson River School. Rather than aiming for strict realism, this project focuses on translating some painterly qualities of light into a digital space, with attention to atmosphere, emotion and

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