The extra outbound clicks that websites get when Google’s AI Overviews are removed seem to be of similar quality to the clicks with the AIOs still included. This finding comes from an updated, randomized field experiment, which showed a 39.8% decrease in organic clicks when the summaries are shown. Researchers
Google threatens to cut publishers out of new AI partnerships, New York Times amends lawsuit against OpenAI, and more. WTF is “surveillance pricing”? Publishers may advertise a single subscription price on their websites, but in practice subscribers pay a range of prices due to promotional, introductory and retention discounts. Now
Why you can trust Creative Bloq Our expert reviewers spend hours testing and comparing products and services so you can choose the best for you. Find out more about how we test. I’ve been using the Honor Magic V6 for the last two weeks, and I’ve got some thoughts… I
OpenAI is seeking engineers to develop new image, video, native, and conversational ad formats for ChatGPT, moving beyond the standard sponsored unit tested since February. Three listings on OpenAI’s careers page, first surfaced by Digiday, describe building ads across text, image, video, native, conversational, and interactive surfaces, all within OpenAI’s new
Meta has appointed Denise Moreno as its new CMO, succeeding Alex Schultz, who has been named Meta’s first chief data officer. Moreno is a 17-year Meta veteran, and most recently served as global SVP of consumer marketing and growth. Both execs will report to Meta COO Javier Olivan, and Moreno
AI has been public enemy No. 1 for at least two years. As the early wave of excitement wore off, people realized the content we, as SEOs and publishers, had spent years flooding the internet with was being used to make the richest even richer. We cannot deny the open
Start-up marketing isn’t for the faint of heart, and if you want to learn how it’s done well, you can check out the highlight reels on LinkedIn, or you can spend time with someone who’s scaled marketing start up and discuss what they’ve learned. In this episode of Conversations with
Is content creation the next act for C-Suite executives? For the last several years, the Cannes Lions International Festival of Creativity, which takes place every June in Cannes, France, has been synonymous with advertising’s biggest agencies, global brands, and celebrity influencers. But walking down the Croisette this year, another type of
Before Cannes Lions, some predicted that this would be the year when AI-created work would break out at the festival, pointing to the direction the ad industry is heading. For the first time, Cannes Lions added an AI Craft subcategory to the awards. AI was a major topic of conversation on stages
