Click-through rates for desktop and mobile are moving in opposite directions, according to the new data from Advanced Web Ranking. The direction here, especially on desktop, runs counter to the recent narrative in recent CTR reporting. Organic clicks have been eroding overall as AI Overviews expanded, a pattern we’ve covered
The way you’ve used martech tools for years is being replaced. For the past decade, MOps made software useful. CRMs stored data but couldn’t act on it. Marketing automation platforms sent emails, but couldn’t think. You were the intelligence layer, building the workflows, scoring models, routing rules, and lifecycle logic
Bringing a cohesive visual identity together for the entire area for the first time, Bristol Dockyards new branding from How&How uses a dynamic system of photo collage to look at the locations history anew. “Less about painting pretty pictures,” Cat says, the approach instead “merges timelines, textures, typography and Dockyard
John Mueller, a Google Search Advocate, explained in a reply on Bluesky that Google’s new Search Console generative AI report counts impressions in response to a question about what’s recorded when a site appears in AI Overviews and AI Mode. This question is relevant for anyone reviewing the new report
MediaLink has spent years owning the art of wining and dining CMOs at Cannes. This year, it turned that same playbook on creators. UTA, its owner, hosted an invite-only dinner for more than 70 creators spanning sports, fashion, food, lifestyle and news. Expected guests included Olandria Carthen, Brittany Broski, David
Check out the top Pokémon deals starting from $12. Source link
Microsoft Clarity now surfaces bot requests that go against a website’s URL rules in the tool’s Bot Analytics dashboard, the company announced in a blog post. Clarity will calculate and display these requests as a percentage of total bot activity over a given time frame and add to existing AI
Computer vision AI is replacing traditional QR codes, requiring a new way to connect with consumers. Source link
A Fantasy of Future Taiwan in a Highly Advanced Technological Era Source link
For more than two decades, international SEO teams focused on ensuring the right page appeared in the right market by creating and optimizing localized content, using hreflang to ensure it was routed correctly even when it was nearly an exact match to another market. But now AI search is exposing
