Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

How AI is changing political advertising

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The official judgmental map of Cannes Lions 2026

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How US soccer clubs and leagues are scoring more fan data

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6 Brands That Cheered for the New York Knicks’ Historic NBA Championship Win

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KFC debuts a new look and menu strategy

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Cannes Lions contenders: Anthropic, The Ordinary, Icelandair and Life360 top predictions

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Industry News

Your AI portfolio isn’t an AI strategy

If you’re reviewing a year of AI activity and still feel like nothing meaningful changed, you’re not alone. Many companies are measuring activity rather than building a strategy. That distinction matters because it is the difference between scattered experimentation and durable advantage.  You can spend real money, create real internal

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Acccenture wants a stake when creator marketing gets complicated

Accenture’s acquisition of Whalar has triggered the usual speculation about consulting firms eyeing the agency business. But it’s only part of the story. The more interesting question is why now. Consulting firms have never particularly covered what agencies built — the margins are thin, the talent is expensive and the

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