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Featured Stories

$125M Lionsgate Newark film studio breaks ground in South Ward (photos)

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Ad Tech Briefing: Platforms’ measurement transparency moves into view

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Nichiha USA appoints Merlot Marketing as Agency of Record

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Gorilla Glue Sticks To Betty As Creative AOR

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‘Bells’ Are Ringing: MiltonOne Updates Hershey’s Holiday Tradition

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Alex Cooper’s Unwell Hydration Rebrands, Expands Into Energy Drinks

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Meet ADWEEK’s 2025 Agency of the Year Winners

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IBM accelerates cloud drive with $11 billion Confluent deal as AI demand booms

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Interactive TVOOH: The Future of Fan Engagement

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Dropbox: Is Digital Clutter Costing Your Business?

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Industry News

ADWEEK 2026 Creative 100 Now Open for Nominations

Back for its 12th year, the ADWEEK Creative 100 is now open for submissions.  This renowned list highlights the top creative minds in the marketing, advertising, media and entertainment industries, spanning industry talent to celebrities. Past winners include Jon Chu, Vince Staples, and Zendaya.  The Creative 100 will honor individuals

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Review of the Year 2025: Top 25 Moving Image

Our snapshot of what stirred you in the world of moving image begins with an inside scoop of the ever-emotive kids TV programme Bluey, from its creative director Catriona Drummond. The running thread of 2025 was you lot wanting a peek into the room where it happens, curious on how

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The Vibe Marketing manifesto

The term “Vibe Marketing” emerged in February 2025, when OpenAI co-founder Andrej Karpathy described “vibe coding” as fully embracing the vibes and letting AI handle the technical details, while humans focus on the creative direction.  The concept grew since then. According to Exploding Topics, searches for “Vibe Marketing” increased nearly

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New Animal Farm animated comedy is getting roasted already

George Orwell’s 1945 novella Animal Farm remains obligatory reading at many schools, but teachers will be hoping their students don’t base their essay responses on a new animated interpretation instead of the book. Written by Nicholas Stoller and directed by Andy Serkis, the new Animal Farm movie turns the cautionary

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$125M Lionsgate Newark film studio breaks ground in South Ward (photos)

The basics: $125M Lionsgate Newark studio breaks ground as NJ’s first purpose-built film and TV facility Project expected to generate 600+ permanent jobs, $800M in annual economic impact Developers commit to major community benefits, training programs and local hiring 12-acre complex to include soundstages, offices, full on-site production services Officials marked the

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