B2B marketing budgets are influenced by data that fewer than half of the people responsible for measuring marketing and communications fully trust. Only 49% of respondents are very confident in the accuracy and completeness of their data. Yet measurement influences strategy or budgets for 88% of respondents in paid social,
AI companies are buying pallets of old printed books. Physical books, paper and glue, the format the entire industry was supposed to have made quaint. ISBNdb, a broker that sources bulk print acquisitions for AI labs, pitches it with a straight face: “The world’s best AI training data is sitting
There’s a sneaker shop in my neighborhood where troops of lithe, late 20-somethings congregate for a weekly running club. The wall opposite the front door is dominated by long shelves holding 80 different running shoes and, by the bottom left corner, beneath the pairs of Adidas, Brooks, Hoka, On, New
“Most of my week is spent clicking, dragging and staring into a laptop,” James Junk (AKA the only graphic designer in LA) tells us. “My job, social life and creative practice all have a way of collapsing into the same few screens, so I’ve been deliberately making and consuming more
AI mentions and citations have become the default AI search KPIs. The problem: they fluctuate from one query run to the next, and nothing about them tells you whether that visibility consistently produces the expected website visitors. Marketing teams are reporting numbers they can’t connect to traffic, and allocating budget
ABC News’ Good Morning America is back on top as the most-watched morning news broadcast in total viewers. It was a four-week march back to the No. 1 position for GMA as it inched closer and closer with each progressive week, finally outperforming NBC News’ Today. ABC News’ morning news
Sadly, Apple finally decided it’s not immune to the impact of the memory cost crisis, hiking prices across its entire MacBook range by around 15-20% back in June. That was terrible news for video editors, 3D artists or developers who had been waiting for the moment to buy a new
Citation tools are fundamentally different from rank trackers, and that difference is almost always seen or stated as a limitation. One respondent to my recent survey of digital marketing practitioners put the case plainly. You cannot reverse-engineer what is working when the answer changes every time you ask, so what
Business websites accounted for nearly 60% of Gemini’s citations in local AI search, according to a new study. Steady Demand’s analysis of 14,472 citations from 1,487 local search queries across 50 U.S. metro areas also found that identical searches often produced different AI recommendations. Business websites beat directories. Nearly 60% of
