Marketing Talent & Staffing Industry News | The Gradient Group

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Ad Tech Briefing: Platforms’ measurement transparency moves into view

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Meet ADWEEK’s 2025 Agency of the Year Winners

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Industry News

New Salesforce engine aims to make enterprise AI trustworthy

Salesforce today announced a significant update to its foundational data platform, unveiling a unified data engine that brings together Data 360, Informatica, and MuleSoft. The goal? To give enterprise AI systems the trusted context they need to stop hallucinating and start reasoning — a shift with significant implications for marketers.

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