Ask the same question about your brand on four different AI engines, and you will likely get four different answers back. One answer is current and cites your latest page. Another describes a positioning you retired 18 months ago and cites nothing at all. A third routes the whole thing
Despite the ubiquity of artificial intelligence in marketing materials over the past three years, its application within advertising is arguably much more established than many industry observers realize. However, what has changed is not the existence of AI itself, but the prominence of the language surrounding it (you may have
Tickets are now available for Nicer Tuesdays London, on 7 July at EartH Hackney, featuring another selection of brilliant creatives curated just for you! We’ll be welcoming Lily Kong, the illustrator known for her vibrant landscape works which explore emotion and drama through movement and setting. As well as that,
For every 1,000 U.S. Google searches, 232 clicks reach what SparkToro calls the open web, according to new data drawn from Similarweb’s clickstream panel. The report, published by SparkToro co-founder Rand Fishkin, found 68% of U.S. searches ended without any click from January through April. Its 2024 report, based on
This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes shaping the media industry. You can sign up for it here. When the World Cup kicks off on Thursday, viewers across the world will see something they have never seen before
My son has a Buzz Lightyear Hot Wheels car, and I never knew how much I wanted to see it in real life until today. At the Toy Story 5 premiere, Pixar served up a stunning, unexpected Porsche collaboration. I’m calling it right now: it’s the brand collab of the
Google is adding business features to the Gemini app, including a direct connection to Google Business Profile and Business notebooks. The company announced the updates at its Google for Brazil event. Both features will begin rolling out globally this month, excluding the EEA and UK. Business Profile features in Gemini
Marketers have more channels at their disposal than ever before, but somehow we’ve managed to fill each and every one of them with an awful lot of noise. For some marketers, the return of in person events after the pandemic provided an opportunity to build community, create connections, and escape
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Claude sent almost four times more referral traffic to websites in April than in January, per new SE Ranking data. That made it the fastest-growing AI traffic source among the five platforms tracked. It’s still the smallest by a wide margin, and it probably isn’t a meaningful line in your
