Microsoft Advertising has launched Product Explorer, a new Merchant Center feature designed to help advertisers better understand product status and performance. The tool provides a searchable view of product catalogs. Advertisers can quickly see which products are serving, which have issues, and which are driving results. Product Explorer is currently
Salesforce signed a definitive agreement to acquire Fin, a customer agent vendor formerly known as Intercom, for approximately $3.6 billion. The deal comes only one month after Intercom adopted the Fin name. The company’s core offering is an AI agent that specializes in end-to-end resolution of complex customer queries across
In today’s edition … Liberal faith groups are working to counter Trump … We want to know how you would fix Congress … but first … The big news The United States and Iran reached a limited deal Sunday to end months of fighting, according to President Donald Trump, a top
Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity Every year, the advertising industry takes over a small stretch of the French Riviera and pretends it’s normal. The yachts, the credential corridors, the fedoras — all of it lands in roughly the
Soccer fandom is on the rise ahead of the World Cup, and marketing execs in the sport are thinking about how to best capture data about their growing fanbases. For sports teams, more fans is rarely bad news. It usually means more energy at stadiums, more eyeballs on streams and
Nike, Pepsi, Michelob Ultra, and more celebrated the team’s victory 20 hours ago By Brittaney Kiefer The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. Brands celebrated the New York Knicks’ improbable run to glory,
KFC is launching a global overhaul of its menu, restaurant design and branding as the Yum Brands chain seeks to strengthen its position in a competitive chicken category and respond to changing consumer dining preferences. The initiative, which KFC calls its “next chapter,” will begin rolling out this month in
Creative leaders from Leo, Dentsu and M+C Saatchi and more reveal the campaigns they believe have the best chance of taking home a Lion this year. Ahead of the Cannes Lions Festival, The Drum asked some of the industry’s leading creatives for their predictions on the stand-out work of the
SEOs all know how important reviews are as a local SEO ranking factor and decision maker for users. But how many SEOs are actually using the review content to help with their roadmapping and content updates? Reviews are typically looked at as a reputation task, and the focus is on
