Disney is bringing storytelling to uncharted territory. The media giant announced Thursday that it will acquire a $1 billion stake in OpenAI and license its characters for Sora, OpenAI’s short-form video platform launched in September. As part of the three-year deal, some videos made with Sora will appear on the
Leading manufacturer of residential and commercial building materials taps award-winning agency to help drive awareness and business growth Merlot Marketing (Merlot) has been named Agency of Record for Nichiha USA, a top-tier manufacturer of building material solutions. Merlot will elevate the brand’s presence in industry and business media through a targeted,
Adhesive company Gorilla Glue is sticking to Betty, which it just named its creative AOR after a competitive review. First work will break in 2026. “While we’re not experts in primates, we’re excited to bring our strategic and creative expertise to a venerable brand like Gorilla Glue. Their products are
Hershey’s Kisses “Holiday Bells” spot is the premiere sponsor of NBC’s “Christmas in Rockefeller Center.” The show and the commercial kick off Dec. 4. The jingle will be brought to life with an LED musical mat at Rockefeller Center for visitors through Dec. 7. The colorful lights on the mat represent a bell
A year after launching Unwell Hydration, Alex Cooper, host of the popular podcast “Call Her Daddy,” is expanding the business beyond the category. The business will rebrand as Unwell Beverages with the upcoming launch of its energy drink line, Unwell Energy. Unwell Energy will make its retail debut through a
Between M&A, leadership shifts, and the rise of AI, it was a whiplash year for agencies with a tumultuous ending. But ADWEEK’s 2025 Agency of the Year winners didn’t just weather the ups and downs but fired on all cylinders, delivering breakthrough creativity, business-moving strategy, and culture-shaping work for their
IBM accelerates cloud drive with $11 billion Confluent deal as AI demand booms Mountain View, California-based Confluent provides technology needed to manage massive, real-time data streams for artificial intelligence models. “IBM and Confluent together will enable enterprises to deploy generative and agentic AI better and faster,” Krishna said in a
By Rob Hicks, CEO, C-Screens At the end of the last century, business theorists B. Joseph Pine II and James H. Gilmore published their seminal work The Experience Economy. In it, they posited the idea that “goods and services are no longer enough; companies must stage experiences that engage customers in a
I’ll be honest: when I paid £12 at the cinema to watch Taylor Swift: The Official Release Party of a Showgirl in October – essentially a three-minute music video shown twice, plus the equivalent of DVD extras – I didn’t expect to enjoy it all that much. But in the event,
This post was sponsored by 10Web. The opinions expressed in this article are the sponsor’s own. Not long ago, building a website meant a discovery call, a proposal, a sitemap, and a few weeks of back and forth. Today, we go from “I need a website” to “Why isn’t it
