Many of the assumptions that have guided B2B marketing planning for the past decade are becoming less reliable. Buyers were increasingly visible, engagement signals helped indicate interest, channels were manageable, and buying journeys could be observed, influenced, and measured. Today, buyers are harder to observe, AI is reshaping discovery and
The single largest AI crawler on my website over the past day was not an AI crawler. It arrived roughly 1,500 times under Common Crawl’s name; it sent back nothing, and what it wanted was my SSH keys. I went looking because of a number. Cloudflare’s CFO Told Analysts Machine
European publishers are getting hit harder than North American sites by AI bot scraping – and no one really knows why. A recent report from TollBit found that European sites get scraped more by AI bots, receive fewer referrals, and have their robots.txt rules – which websites use to communicate
Instagram exists to showcase the work of its community, not the other way around. “We don’t like to talk about ourselves much,” says Cynthia. “Our storytelling focuses on the creators and content we’re celebrating.” This point of view was crystallised in the new identity. In this same spirit of realness,
Over three weeks in July, I ran a survey asking people who work on AI search visibility what they think of the platforms built to measure it. 163 responses. This is a self-selected sample recruited through my own network and its re-shares (as well as paid ads on LinkedIn and
This is TVNewser’s basic cable network ranker and cable news report for the week of Aug. 3, 2026. CNN started off August as the only big three cable news network to have growth in total viewers and the Adults 25-54 demo during primetime and total day. Impressively, CNN and MSNBC
When watching a thrilling fight sequence in a film or performing it yourself in a high-octane action game like Devil May Cry or the upcoming indie Spine, it’s not uncommon for critics to praise brilliantly executed examples as balletic or comparable to dance (in film, fights are also staged through
Google Ads is removing campaign-level language targeting settings from Search campaigns and Search inventory within Performance Max. The change, rolling out in late September, shifts more responsibility for language matching to Google’s automated signals. For advertisers, that raises questions about how multilingual campaigns will work, what happens to existing campaign
AI is removing one of marketing’s oldest constraints: the time and money required to produce more. Content, creative, campaign variations, personalization, analytics, and customer experiences can now be produced at a fraction of the previous cost and time. The productivity comes with a hidden cost. Every new AI capability adds
