Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

Once Unimaginable, Publishers Are Preparing to Opt Out of Google Search

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Vitaminwater doubles down on content series celebrating local art

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The 2026 Forbes World’s Most Influential CMOs List

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When AI Puts Gen Z in the C-Suite

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Inside StreetEasy’s decade of iconic NYC subway ads

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Nike versus Adidas: Who’s spending more in race to claim the World Cup crown?

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Industry News

For source of Nike decline, ignore the easy answers

There’s a sneaker shop in my neighborhood where troops of lithe, late 20-somethings congregate for a weekly running club. The wall opposite the front door is dominated by long shelves holding 80 different running shoes and, by the bottom left corner, beneath the pairs of Adidas, Brooks, Hoka, On, New

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The Weekend With James Junk

“Most of my week is spent clicking, dragging and staring into a laptop,” James Junk (AKA the only graphic designer in LA) tells us. “My job, social life and creative practice all have a way of collapsing into the same few screens, so I’ve been deliberately making and consuming more

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Week of Aug 10 Morning News Ratings: GMA Reclaims First

ABC News’ Good Morning America is back on top as the most-watched morning news broadcast in total viewers. It was a four-week march back to the No. 1 position for GMA as it inched closer and closer with each progressive week, finally outperforming NBC News’ Today. ABC News’ morning news

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Business websites dominate Gemini’s local AI citations

Business websites accounted for nearly 60% of Gemini’s citations in local AI search, according to a new study. Steady Demand’s analysis of 14,472 citations from 1,487 local search queries across 50 U.S. metro areas also found that identical searches often produced different AI recommendations. Business websites beat directories. Nearly 60% of

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SpareCharge | Peer-to-Peer EV Charging Brand Identity

SpareCharge is a peer-to-peer EV charging platform that connects drivers with nearby private charger owners. The brand represents accessible energy, trusted connections and community-powered mobility. Its friendly and practical identity makes EV charging feel simple, local and available wherever people need it. The name reflects the core idea, sharing spare

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