A recent look at U.S. desktop browsing shows ChatGPT directed people to outside websites in 5.2% of sessions, compared to 31.1% for Google searches. The paper, conducted by Bocconi University researchers, examines Comscore clickstream data to gain insight into how broader access to ChatGPT has impacted traditional search. What The
Subscribe: Apple Podcasts • Spotify If Ally Bank CMO Andrea Brimmer had to rebuild her sports marketing playbook, she’d change two things: lock in longer-term partnerships from the start and invest more aggressively in emerging media. It’s not that her own sports playbook didn’t work, but investing in sports marketing
The Apple MacBook Neo was a storming success on its March release this year. But then a shortage of chips meant that Apple hiked up the excellent starting price by £100. Today, there’s a slew of deals that have taken the popular budget Apple laptop back down to the original
Google Ads Liaison Ginny Marvin addressed several advertiser questions about AI Search, Qualified Future Conversions (QFC), and YouTube Creator Partnerships in the latest edition of the Ads Decoded newsletter and accompanying video. The community Q&A followed Google Marketing Live and focused on topics that have generated ongoing questions from advertisers,
Did you know that various major watch parties in cities such as Los Angeles and Seattle during this year’s FIFA World Cup have been organized by the MLS? Radhika Duggal, Major League Soccer’s chief marketing officer, told ADWEEK that, in conjunction with FIFA and Fox Sports, the MLS created watch
Everywhere I look, the most interesting work in publishing and search is not coming from the big publisher titles. It is coming from individuals. Do individuals now hold all the power, and is the future of content to be found on Substack? When I spoke with Harry Clarkson-Bennett recently about
There are many ways to use AI in marketing, and it feels like for every smart initiative, 10 AI vendors have cropped up with a tool to address it. At the beginning of this wave, I took more calls and answered more emails than I do these days. Over time,
RA: When Claude Design launched, there was a lot of talk about what it meant for Figma. Do you think tools like this challenge your place in the industry? LC: We certainly believe that AI raises the floor. And we’re adding AI to Figma, but we’re adding it in a
Nick Fox, Google’s senior vice president of Knowledge & Information, said that Google Search reached its highest usage ever on July 7, coinciding with Argentina’s comeback victory over Egypt at the World Cup. In the post, Fox wrote: “Google Search broke all prior usage records and saw its highest usage
