AI tools often suggest brands without directly linking to their official websites. Shero Commerce’s recent analysis found that only 2.8% of the 1,851 sources cited across Google AI Mode, ChatGPT, and Perplexity were brand-owned pages. Shero, a Shopify agency specializing in SEO and AI services, looked into citation trends, but the
This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes shaping the media industry. You can sign up for it here. In response to the disruption posed to the internet by artificial intelligence firms, digital publishers have largely adopted a “woo
Viktor Antonov was a visionary art director behind creating striking worlds in timeless masterpieces like Half-Life 2 and Dishonored, and a visual style that has influenced many games, including this year’s Thick as Thieves. Although he sadly passed away in early 2025, he left us with Guns of Eschaton, his
Google found itself pressed by Judge Amit Mehta about whether their monopoly position in Search enabled them to take publisher content and use it for AI answers. The exchange happened on Tuesday in a hearing to determine whether to grant Google’s request to dismiss Penske Media’s antitrust lawsuit over Google’s
Keyword research can help you understand what people search for, but it doesn’t tell you why they’re searching or what they will need next. Better content briefs start with the situations your audience finds themselves in, then use those situations to shape what you create and how you measure success. When keywords
Claude is preferred by 10.6% of Gen Z adults who use AI, and by 1.4% of Baby Boomers+. That’s not a rounding difference. It’s the steepest generational split of any major AI brand in YouGov’s newest ranking, and it lands three weeks after I wrote here that Claude and OpenAI
As it works under new corporate leadership at a holding company level and regionally in the Americas, Dentsu is narrowly focusing on expanding and consolidating its commerce media offerings. To that end, Digiday has learned that Dentsu has hired Aisha Khan away from WPP Media to helm the offering as
Gary Brown Gary Brown has been shooting Manchester’s music scene under the name GB Multimedia for the best part of 20 years, mostly shooting gigs and club nights, but also festivals, weddings and editorial work along the way. His WHP story starts, fittingly, with a bit of nerve: after going
Wix announced their new AI platform Symphony that enables small and medium-sized businesses to deploy AI agents that can manage workflows that are specific to each business. Symphony is designed specifically for small local businesses like local consultants, restaurants, and retailers. Their approach is to package the AI agents to
