OpenAI has spent its first four months laying the groundwork for its ad business. Now it’s turning its attention to the various formats that will power it. Three job listings on OpenAI’s careers page point to text, image, video, native, conversational and interactive ad formats in the works. The company
XTool is a major player in the digital crafting space and has today announced the launch of yet another exciting innovation: the xTool O1 Omni desktop UV Printer. It’s available to pre-order right now from xTool’s website, in three editions: Single UV for £ 1,399, Dual-Head UV for £2,199, or
Over half of active ChatGPT users now predominantly use a language other than English, as reported in consumer usage data released by OpenAI. The most common non-English languages are Spanish, Portuguese, and Arabic. The figures include individual ChatGPT plans, such as Free, Go, Plus, and Pro, but do not cover
What will fandom look like in the future? MLB and Jomboy Media may be giving us a glimpse. At ADWEEK House at Cannes Lions last week, senior reporter Mark Stenberg sat down with Courtney Hirsch, CEO at Jomboy Media; Dexter Fowler, former MLB All-Star and co-founder of 400 Ventures; and
At this year’s Cannes Lions ad festival, human creativity wrested the spotlight back from AI. Conversations centered more on the effectiveness of AI versus the bold-but-vague prognostications that came out of last year’s event. They also touched on where AI hasn’t worked for marketers. “People are a little more grounded,” PMG CEO
The biggest winners this past week at Cannes Lions were undoubtedly … the ice cream vendors. During a scorching week in the south of France, an estimated 13,000-plus Cannes Lions attendees hustled up and down the Croisette in Cannes for meetings, panels and pitches. The glacier carts and kiosks that dish out ice
There was nice parity at this year’s Cannes Lions International Festival of Creativity in terms of the winners. Usually, multiple campaigns pick up several Grand Prix each; last year, for example, two campaigns won three Grand Prix and a third won two. But this year, the 34 Grand Prix went to 33 different
This year, I tore apart the thing with my name on it. The PESO Model® Certification has taught thousands of people for more than a decade, and I rebuilt it from the studs anyway—because the old version taught PESO as a framework to understand, and 2026 demands you run it
I keep getting the same question from clients and SEOs (GEOs?). “How do we show up in ChatGPT?” The answer is always the same. Write good content, do listicles, comment on Reddit. The usual. But, how do we actually know any of that works? Most of it gets repeated on
