Katie Morton, editor-in-chief of Search Engine Journal, and I recorded the debut episode of Search Engine Journal’s revamped podcast, focusing on a recurring theme in our coverage. We discussed how clicks are declining on the open web, a trend many in search have noticed. We argue that much of this
Marketing mix modeling is becoming more accessible, but getting started remains a challenge. After several conversations about MMM adoption, I noticed the same question kept coming up: “We believe in the concept of MMM, but we don’t know how to get started.” The answer is that viable open-source platforms have
It’s Nice That: First off, can you tell us about your background working together, and how partnering on Make That Movie came about? What led to you wanting to make this type of show? Joe Pelling: I met Sam after seeing his Edinburgh show in 2017. I think our mutual
A recent look at U.S. desktop browsing shows ChatGPT directed people to outside websites in 5.2% of sessions, compared to 31.1% for Google searches. The paper, conducted by Bocconi University researchers, examines Comscore clickstream data to gain insight into how broader access to ChatGPT has impacted traditional search. What The
Subscribe: Apple Podcasts • Spotify If Ally Bank CMO Andrea Brimmer had to rebuild her sports marketing playbook, she’d change two things: lock in longer-term partnerships from the start and invest more aggressively in emerging media. It’s not that her own sports playbook didn’t work, but investing in sports marketing
The Apple MacBook Neo was a storming success on its March release this year. But then a shortage of chips meant that Apple hiked up the excellent starting price by £100. Today, there’s a slew of deals that have taken the popular budget Apple laptop back down to the original
Google Ads Liaison Ginny Marvin addressed several advertiser questions about AI Search, Qualified Future Conversions (QFC), and YouTube Creator Partnerships in the latest edition of the Ads Decoded newsletter and accompanying video. The community Q&A followed Google Marketing Live and focused on topics that have generated ongoing questions from advertisers,
Did you know that various major watch parties in cities such as Los Angeles and Seattle during this year’s FIFA World Cup have been organized by the MLS? Radhika Duggal, Major League Soccer’s chief marketing officer, told ADWEEK that, in conjunction with FIFA and Fox Sports, the MLS created watch
Everywhere I look, the most interesting work in publishing and search is not coming from the big publisher titles. It is coming from individuals. Do individuals now hold all the power, and is the future of content to be found on Substack? When I spoke with Harry Clarkson-Bennett recently about
