Dive Brief: J.M. Smucker coffee brand Folgers is reimagining its jingle for new generations in audio-centric creative intended to change the way consumers think about waking up in the mornings, according to information shared with Marketing Dive. The new jingle combines seven different “wake up” songs from different decades and
Even before Snapchat fully scales its newly unveiled creator subscriptions program, high-earning creators on the platform say it provides a reliable revenue stream with minimal content lift — encouraging amid the instability of other social algorithms. “I never have a day where I’m making less than $200,” said Josh Horton, who
What bachelor’s degrees are most attractive to employers hiring recent graduates? The Winter 2026 Salary Survey from the National Association of Colleges and Employers, or NACE, collected responses from 150 member organizations from Oct. 8 through Nov. 30, 2025. Here are the 10 most in-demand bachelor’s degrees, according to NACE’s report, along with
When the executive team at PG&E stared down a bankruptcy proceeding while simultaneously navigating devastating wildfires and unprecedented liability exposure, no algorithm could have charted the path forward. That required something AI will never possess—battle-tested human judgment forged in the crucible of crisis. I learned this truth while managing talent
More and more Americans are turning to side hustles for additional income. A survey by MyPerfectResume in January found that 72 percent of workers in the U.S. currently rely on secondary income—and about as many expect side hustles to become even more common) in the year ahead. Whether you are looking to earn
Let me tell you something uncomfortable: most recruiters are busy the way hamsters are busy. Constant motion. Zero progress. And at the end of the day, the wheel just keeps spinning. We’ve built an industry that worships activity over output. Calls logged. Emails sent. Reqs opened. We’ve confused the metrics
Choosing the right pay-per-click (PPC) ad network is a core strategy impacting the success of your advertising program. Each network reaches distinct audiences, offers different ad formats, and suits different campaign objectives, from capturing high-intent search demand to driving awareness through video and social feeds. With AI-powered automation now embedded
AI has made publishing faster and easier than ever. And the result is saturation. As AI lowers the barrier to production, the web is filling with content that is technically sound, reasonably optimized, and increasingly indistinguishable. When everything looks polished and competent, standing out becomes harder. AI has changed content
Salar Pools In arid high-altitude landscapes, shallow saltwater pools form in isolated depressions where water has no outlet. Intense sunlight, extreme evaporation, and high mineral concentrations create an otherworldly environment, where water transforms into vibrant hues of red, pink, and orange. These colors are produced by microscopic life—halophilic microorganisms and
PPC Automation is finally delivering on its promise… if you know how to structure Google Ads for more profit. What’s the best way to allocate ad spend? With Performance Max auto-piloting PPC campaigns and keyword monitoring on the back burner, how can I ensure shoppers purchase our products? Watch on-demand
