Vitaminwater is expanding a branded content platform that celebrates the power of public art with a new installment in its Neighborhue series, Marketing Dive can share. The Coca-Cola-owned beverage marketer is again spotlighting mural artists and the communities they enliven in season two, which features a mix of outdoor art,
Drive enterprise growth. Introduce a new product or revive sales for a stagnant one. Bolster confidence in a company across public and private markets. Become a talent magnet. And do it all in a world that grows more agentic by the day. Those are the expectations of today’s chief marketing officers.
Zain Lakhani, 23, was still a teenager during the initial ChatGPT boom of 2022. After founding and selling a startup, he’s now the chief AI officer at software firm Pendo—a role he nabbed in part thanks to his youth “He’s got experiences we don’t have. He’s got perspective we don’t
Elizabeth Goodspeed: As a writer, I appreciated that such a good chunk of the rebrand is focused on voice and language (especially nice when you have such a good headline typeface!) Can you tell me more about how that verbal identity was shaped? Natalee Ranii-Dropcho: We really wanted to make
Google Search Advocate John Mueller responded to a plan to hide a homepage button from Google in hopes that a better-worded link further down the page would count instead. He suspects the person behind it is overthinking it. The r/bigseo thread starts with a question about a homepage that links
Marketers have taken their digital video ad budgets and thrown rocket fuel on it, growing that spend to surpass $80 billion in the U.S. this year, according to estimates by the Interactive Advertising Bureau (IAB). Clarity and control in those ad buys, however, aren’t keeping pace. The IAB’s latest findings
Why you can trust Creative Bloq Our expert reviewers spend hours testing and comparing products and services so you can choose the best for you. Find out more about how we test. Details (Image credit: Polyarc) Publisher Polyarc Developer Polyarc Release date 9 July Format PS5 (reviewed), Xbox Series X|S,
TikTok will test improvements to its detection systems for accounts posting AI-generated spam about politics and current events, financial advice, and medical topics, as announced in a newsroom post. The testing is set to begin in the upcoming weeks and described those categories as areas where misleading content could affect
What are the forces shaping the future of marketing? At Cannes Lions, ADWEEK executive editor Alison Weissbrot sat down with executives from the marketing world to unfurl the aforementioned question, as well as other issues affecting the industry, during the Adweek Press Hour at the Omnicom Space. First up was
For ten years, the brand has leaned on wit and charm in direct creative to connect with a single market. Finding an apartment you love in New York City is competitive, expensive, and often fraught with drama—not to mention concessions. In other words, it’s nothing short of a miracle. That’s
