Programmatic marketers may not understand AI but they’re even more unsure of themselves. That was the undercurrent at this week’s Digiday Programmatic Marketing Summit in New Orleans. Onstage discussions, offstage pow wows and the usually candid town halls all pointed to the same tension: everyone talking about AI, yet few
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YouTube is rolling out title A/B testing globally to all creators with access to advanced features, expanding the testing capability beyond the select group that had early access. The announcement came via the platform’s Creator Insider channel, clarifying how the feature works and addressing common questions from creators. Title A/B
Days after Omnicom closed its acquisition of Interpublic Group, U.S. employees returned from Thanksgiving break to a harsh reality: thousands of layoffs, dissolved agencies, and a new benefits package that workers describe as “the worst [they’ve] ever had.” Employee handbooks and benefits documents obtained by ADWEEK show the new Omnicom’s
A project that ran from 2017 to 2023, The Community Cook Up was a food bank and community meeting point to gather and share a warm meal weekly on Northumberland Park Estate in Tottenham, North London. It was in 2021, when the documentary photographer Hannah Norton was coming up to
Google is rolling out an experimental feature that lets Search Console users configure the Search results Performance report using natural language instead of manual filter selection. The feature, called AI-powered configuration, translates plain-language requests into the appropriate filters and settings. You can describe the analysis you want to see, and
They say things move faster in the AI age, and on Wednesday, Salesforce delivered the latest example. Salesforce announced its third-quarter results for the 2026 fiscal year on Wednesday. The high-level numbers looked good. Revenue for the quarter was $10.3 billion, up 9% year over year. The company raised its full
A teaser video with no car, the biggest rebrand in its 102-year history, and sales plummeting by 97% – the story of the past 12 months has been nothing short of a rollercoaster for Jaguar. Now, one year on from the rebrand that got the world talking – arguably one
The Internet Archive, also known as the Wayback Machine, is generally regarded as a place to view old web pages, but its value goes far beyond reviewing old pages. There are five ways that Archive.org can help a website improve their user experience and SEO. The Wayback Machine’s new WordPress
Deemed “too niche”, hard to reach or ignored in favour of “aspirational” audiences, marketers explain why overlooking working class consumers is a costly mistake. Source Source link
