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Who Won, Who Cut and What Comes Next in Advertising
Stagwell reports record new business as WPP and VideoAmp reduce headcount. Here is what it means.
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Stagwell reports record new business as WPP and VideoAmp reduce headcount. Here is what it means.
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WPP cited consolidated mandates for Estée Lauder, Henkel and Wendy's, plus retentions including Skechers, Tesco, Huawei, L'Oréal, Uber and Deutsche Bahn — wins that sit beside falling revenue and workforce reductions.
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5W will lead corporate communications, executive visibility, thought leadership and earned media for the financial platform serving more than 250,000 small businesses.
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The White Claw parent appointed UM after a MediaSense-managed review; MediaPost reported estimated annual media spending of $110 million.
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WME's Entertainment Marketing & Advisory group will lead development across DoorDash's entertainment initiatives and cultural partnerships.
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Volkswagen's Golf GTI anniversary film from Adam&Eve/DDB moves through home-video textures and decades of cultural memory, set to Candi Staton's "You Got the Love."
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Google's July 29 Demand Gen release adds Checkout Links in nine more markets, updated target-ROAS bidding, product feeds and affiliate amplification, and YouTube-to-checkout paths in the U.S.
Read MoreOn August 11, Comscore said its restructuring includes employee terminations, expanded offshore support and possible geographic exits, with $20 million to $25 million in expected annual savings.
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On August 11, Snap introduced multi-CTA attachments for U.S. pharmaceutical advertisers, allowing up to three disclaimer links beside a primary CTA.
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During New York's heatwave, Degree turned commuters' own language into station takeovers: West Fourth Street became "Sweat Central," Union Square "the Boiler Room," Herald Square South "Molten Core."
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NewEngen's July analysis argues brands should map the questions people ask in search and AI tools, then brief creators to make useful, answer-forward YouTube content around those needs.
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TikTok's multiyear partnership with the NBA and WNBA combines creator access, league content, live-game discovery through GamePlan and advertising through Pulse Premiere.
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Unity says its next major release adds a public API and CLI so teams can validate assets and push builds from their own tools, plus a free MCP connection for coding agents.
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Xbox's gamescom program runs at its Cologne booth August 27–30, with broadcasts August 26 and 27, and an accessibility plan built into the booth itself.
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From Cardi B’s “real talk” to creator rights and film-festival season. Here is what matters now
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As AI absorbs more execution, strategy, judgment, system design, and integration are moving closer to the center of the client relationship.
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The former Pfizer communications leader will oversee global brand, reputation, marketing, and communications.
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A management buyout led by CEO Dani Bassil is expected to complete October 1, subject to conditions.
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Google's updates include first-party audience exclusions, budget forecasting, expanded audience reporting, and network-level placement reporting.
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TikTok's new NBA and WNBA partnership gives eligible creators access to game footage and league materials through TikTok GamePlan.
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