The Trade Desk missed its second-quarter forecast. Advertisers buying on price, not value, are a big part of the reason why. So now it’s betting on measurement so clear they can’t keep doing it. Key to those efforts will be a new measurement framework, which is in alpha. CEO Jeff
Why you can trust Creative Bloq Our expert reviewers spend hours testing and comparing products and services so you can choose the best for you. Find out more about how we test. It didn’t take me long to realise that there is nothing inherently impressive in the price of an
Training for AI search and training for Google are two different races with almost the same training. The industry keeps arguing about what to call the new race. That is the wrong argument. Think about a 100m sprinter and a 60m sprinter. Different disciplines, maybe even different winners. But properly
Top of the Ticker: Paramount Skydance’s CEO David Ellison took to The New York Times to write an op-ed, where he claimed the lawsuits brought on by the state attorneys general and Writers Guild about the Paramount and Warner Bros. Discovery merger have nothing to do with it violating antitrust
Claude’s Consideration score among U.S. Gen Z adults nearly doubled in the second quarter of 2026, climbing from 14.2% to 28.1% and landing the highest score of any brand in YouGov’s newest ranking. OpenAI more than doubled its own score too, jumping from 10.1% to 22.1%. If you check referral
AI isn’t eliminating the need for marketers as much as it is changing what companies value them for. The American Marketing Association’s “2026 State of Marketing Careers Report” finds growing demand for AI skills alongside pressure on execution-heavy marketing work. The share of marketing job postings mentioning AI nearly doubled
Reenactments are rigorously planned, and each have their own interesting (and often contrasting) rules. For example, at the Waterloo reenactment, Ana and any other non-reanctors are strictly not allowed on the battlefield, whereas, in the reenactment of the Battle of Vimerio, Ana was permitted access, with one stipulation: she had
AI crawlers now visit your website thousands of times without sending back a single visitor. That reversal of the web’s old economics set the frame for a recent Search Engine Journal webinar with Conductor. Pat Reinhart, VP of Services and Thought Leadership at Conductor, and Lindsay Boyajian Hagan, VP of
Second-quarter earnings calls usually serve as a brief interlude in the traditional summer lull for business news, but this week’s offerings in ad tech bucked that trend with one of the most renowned names in the sector set to be taken private, while others posted faltering revenue-growth rates, if not
