Introducing Marketing Week’s Market-O-Meter: What’s gone up and down in 2025
A snapshot of what has gained traction, investment or interest – for better or worse – over the past 12 months, and what has fallen back. Source Source link
A snapshot of what has gained traction, investment or interest – for better or worse – over the past 12 months, and what has fallen back. Source Source link

Doce Sonâmbulo In the opening pages of Doce Sonâmbulo [Sweet Sleepwalker], against a black background, the only textual information in the book provides the reader with some context: “I grew up in Bairro Nacional, on the suburbs of Contagem, Minas Gerais. I’m the son of a white father (whom I

Scheduling ads in Google or Microsoft Ads sounds simple until you realize how many hours you’re wasting showing them at the wrong time. A campaign that performs well in one market might fall flat in another, not because your targeting or creative is off, but because of when your ads

European publishers are feeling pretty grim about the outcome of the Digital Omnibus, released on Nov. 19. For a moment, the European Union’s attempt at a legislative spring clean for Europe’s digital rulebook dangled a few carrots of hope by signaling it might finally simplify Europe’s tangled maze of data

There’s a certain audacity to announcing your 2026 Colour of the Year is white. Not cream, not ivory, not even that trendy greige that’s been haunting Pinterest. Just white. Okay, ‘Cloud Dancer’ if you’re being fancy, but let’s not pretend a dreamy name makes it any less… white. Yes, Pantone

The strategies that worked in 2025 will not carry your campaigns through the new year. Buyer behavior is evolving, budgets demand tighter discipline, and channels like calls, text, and voice agents are becoming essential conversion paths. As the marketing landscape shifts, the question is no longer whether you should adapt

ABC World News Tonight and CBS Evening News grew in both total viewers and the Adults 25-54 demo for the week of November 24. WNT was the undisputed leader in both measured categories, extending its lead over its closest competitor by more than 2 million total viewers—its largest viewership in

It would be easy to assume that on top of covers, merch, posters, and Jacob being most easily categorised as an illustrator-painter of ‘static’ works, that music videos would be a whole other mountain to cross. But Jacob studied animation at university, and, growing up, he was fascinated by film

Breaking news: Cloudflare is experiencing another major service disruption, causing widespread 5xx errors and connectivity issues for websites and services globally. This follows closely after a significant outage earlier this month. Cloudflare System Status, Screenshot December 5, 2025 What We Know So Far Users attempting to access sites using Cloudflare

When the Content Marketing Institute surveyed marketers last year, content strategy felt stuck in neutral — steady, but uninspired. This year? Marketers are making real moves. In its latest survey, 97% of marketers say they now have a content strategy in place. Among them, 13% report significant gains in performance