Everyone is talking about AI search as if it’s already universal — as if we’ve collectively moved on, users have shifted and discovery has changed for everyone. But the reality is far less straightforward. While AI search is growing fast, it isn’t being adopted evenly. The gap is increasingly shaped
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In a recent interview, Google’s CEO, Sundar Pichai, explained how search is changing in response to advances in AI. The discussion centered on a simple question: If AI can act, plan, and execute, then what role will search play in the future? Information Queries May Become Agent AI Search The
Come hell or high water, marketers plan to be at this year’s Cannes Lions International Festival of Creativity. Despite ongoing global political tensions, execs justify the trip to the South of France as the cost of doing business. Cannes (this year from June 22 to 26) has long been the
Each soap has its own visual world, with packaging design full of colour and decorative details, and a prescription or spell-like piece of copy that sits on the back of each box — texts that the designer found funny, fascinating and altogether quite bizarre. Initially keen to collect a number
There is a common expectation in SEO that needs to be challenged, and it usually appears as soon as a new agency or consultant takes over performance. Many businesses assume that fresh expertise should lead to quick wins, as if changing vendors resets everything and removes the issues that held
This week has been another revolving door of hires and promotions at brands, from chief marketing officer (CMO) exits to marketing reshuffles. We’ve rounded up the U.S. and global marketing leadership moves you need to know about for the week ending April 10. – Kate Rouch is stepping down as
Wybe Magermans is the director of strategy & growth at WMH&I, an award-winning branding agency embracing creativity shaped by insight and intuition. Beginning his career as an architectural designer in the Netherlands, Wybe went on to work with agencies like Fitch and Pearlfisher before joining WMH&I, where he has since
Every major AI platform can now browse websites autonomously. Chrome’s auto browse scrolls and clicks. ChatGPT Atlas fills forms and completes purchases. Perplexity Comet researches across tabs. But none of these agents sees your website the way a human does. This is Part 4 in a five-part series on optimizing
There’s a scene in the movie “Chef” that I think about too often. The titular chef, Jon Favreau, is convinced by the restaurant owner, Dustin Hoffman, to play it safe and go with the crowd favorites when serving a prestigious food critic, rather than the special new menu the chef
