Marketing Talent & Staffing Industry News | Gradient Group

Featured Stories

What Scares TV Advertisers Most? Fears of Trump Tariffs, Sports Spending Will Drive 2025 Upfront

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US Hispanic Audiences No Longer a Niche for Advertisers, Spanish-Language Network Execs Say

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Nike Is The Latest Brand To Get ‘Woken’ By A Botched Ad

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Elmo LinkedIn Post About Being Laid Off Because of Trump Budget Cuts Is Fake, but It’s Pretty Funny

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PR pros have discovered how to influence the chatbots: Talk to a journalist

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Amazon Hopes AI Gives ‘Pause Ads’ New Momentum

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Anthropologie Group Promotes Barbra Sainsurin to CMO

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Industry Vet Rob Wheeler Launches ATM, Spotlighting ‘The Business Of Advertising’

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IAB Updates Terms for Digital Advertising Agreements: See the Changes

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Industry News

Andretti and Marcus Ericsson Drive Allegra Into Indy 500

Even at the Indianapolis 500, it takes more than slapping a logo on a race car for a brand like Allegra to emerge from the pack. The Sanofi-produced over-the-counter allergy medication doesn’t get much return from having its trademark shade of purple simply make fast left turns in Indianapolis on

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Everything you need to know

Google Marketing Live 2025 was – no surprise – all about AI. Again. The event made it clear that AI isn’t just an assistant anymore. It’s becoming a co-strategist. The show had a slew of updates in which AI played a central role, powering everything from bidding and creative to product

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An ode to the design legacy of traditional pubs

Stepping into a traditional pub is a unique experience. Will the atmosphere resemble The Slaughtered Lamb, from An American Werewolf in London, or offer a friendly, warm, cosy atmosphere with wooden bar, open fire and hand etched typography? That unpredictability is part of its charm. Milly Aburrow played with this

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Media buyers are drawn to Netflix and Amazon deal flexibility

This week’s Future of TV Briefing looks at how Amazon and Netflix offer upfront advertisers more extensive cancelation options, which could affect how upfront dollars are allocated. Sports may be the main selling point in this year’s TV and streaming advertising upfront market, but cancelation options will be a key

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Fox News Outdraws Live Sports During Weekday Primetime

This is TVNewser’s basic cable network ranker and cable news report for the week of May 12, 2025. Fox News finished the week as the only cable news network with an upward swing during primetime in total viewers and the Adults 25-54. During total day, Fox News once again stood

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