In MarTech’s “MarTechBot explains it all” feature, we pose a marketing question to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Question: How might adopting an open semantic data standard like OSI change martech vendor selection and integration RFP
This post was sponsored by Scrunch. The opinions expressed in this article are the sponsor’s own. AI bots are visiting your website, interpreting your content, and shaping how customers perceive your brand, all before a human ever clicks. Here’s how to take control. In This Guide 1. The New Search Focus:
This article is part of a new series in which Digiday challenges industry assumptions and explores why today’s long shots could be tomorrow’s inevitabilities. More from the series → Agencies have a compute problem. As AI takes over more of their day-to-day work, from writing copy to generating performance reports,
With its broad range of topics, Imagine5 opens up conversations about our place in the world and the collective future we want to strive for. The magazine knows its audience has heard about the problems – it’s solutions that matter; to prevent and protect. That’s what drives social change. For
New research from BrightEdge shows that while AI Overviews (AIO) has expanded its coverage since launch, it surprisingly doesn’t represent a complete shift away from traditional organic search results, as just over half of queries continue to trigger classic search results. AIO Grows 52% In One Year A twelve-month comparison
Over 40 years ago, former CNN owner Ted Turner attempted to buy CBS but failed. Now, it’s CBS’s turn to take a big merger swing. CBS parent Paramount Skydance has emerged victorious in its bid to purchase Warner Bros. Discovery, the parent company of CNN. The announcement is raising many
Adam Biddle is the CEO and founder of GH05T, a social media agency merging the worlds of creativity and performance. Transitioning from celebrity social media maverick to corporate expert, Adam has worked with a diverse collection of clients, from Charli XCX to HSBC, all while staying under the radar. Throughout
For the past couple of decades, SEO has been about linear visibility. Your website ranks for more keywords in higher positions, which, in turn, drives more clicks, and has been benchmarked by total opportunities in search (MSV) and ranking comparisons against your competitors. This model worked well because search operated
AI agents are spreading quickly across organizations. They’re replacing specific components, layering on top of existing systems and introducing something fundamentally new: probabilistic decision-making inside deterministic architectures. The question isn’t whether to use agents. It’s whether you’re deliberately architecting how they operate within your business. Without clear boundaries, complexity scales
