That is not a moral claim, and it is not a warning about getting caught. It is a description of a mechanism that several groups of researchers have now documented from different angles, and once you see how the pieces fit together, a good deal of confusing behavior in AI
AI has taken over go-to-market, and that’s not hyperbole. In Salesforce’s 2026 State of Sales report, 87% of sales organizations said they now use some form of AI for prospecting, forecasting, lead scoring, or drafting emails. More than half use it specifically to prospect. Marketing isn’t far behind. Open your
The foundry has launched with a clear framework and ambition from Koto – to fill a gap in the market for typefaces that are shaped by how brands are operating in 2026. “Koto comes at typography from the reality of execution,” says Jowey Roden, chief creative officer at Koto. “We’re not
YouTube has become the top podcast platform in the UK, surpassing Spotify for the first time on record, according to Edison Research. Among weekly podcast listeners aged 15 and over, 29% now cite YouTube as their preferred service, compared to 28% for Spotify. The one-point gap is quite small, and
Sky’s deal for ITV looks set to fundamentally reshape the U.K. media industry. Two of the country’s biggest broadcast players will operate under the same umbrella with a combined business spanning 40 million viewers a month on subscription TV, multiple streaming services, and free-to-air broadcast. Advertisers have been conspicuously absent
When Flow won its best Animation Oscar in 2025, director Gints Zilbalodis’ predicted that Blender, the free animation software used to make the movie, would revolutionise filmmaking, allowing young creatives to make exciting films with limited resources. We’ve already seen signs of that happening with movies like Backrooms, which began
Google is clarifying its Smart Bidding update after advertisers questioned how budget-limited campaigns will behave beginning August 17. The original announcement around Smart Bidding changes was June 22. The update essentially changes how Target CPA and Target ROAS campaigns behave when they’re limited by budget. Today, many budget-limited campaigns outperform
A New York office building undergoing a residential conversion had to be evacuated on Monday morning after two of its structural columns buckled. The ensuing emergency led city authorities to order additional evacuations of nearby buildings and shut down surrounding streets as a precautionary measure. Affected by this turmoil were
Multi-channel marketing tends to sound more complicated than it needs to be. But we live in a world of “more”: more platforms, more campaigns, more assets, and more reporting to explain. The work expands, but the strategy behind each channel is not always clearly defined. Especially when you’re asked to
