Keyword research can help you understand what people search for, but it doesn’t tell you why they’re searching or what they will need next. Better content briefs start with the situations your audience finds themselves in, then use those situations to shape what you create and how you measure success. When keywords
Claude is preferred by 10.6% of Gen Z adults who use AI, and by 1.4% of Baby Boomers+. That’s not a rounding difference. It’s the steepest generational split of any major AI brand in YouGov’s newest ranking, and it lands three weeks after I wrote here that Claude and OpenAI
As it works under new corporate leadership at a holding company level and regionally in the Americas, Dentsu is narrowly focusing on expanding and consolidating its commerce media offerings. To that end, Digiday has learned that Dentsu has hired Aisha Khan away from WPP Media to helm the offering as
Gary Brown Gary Brown has been shooting Manchester’s music scene under the name GB Multimedia for the best part of 20 years, mostly shooting gigs and club nights, but also festivals, weddings and editorial work along the way. His WHP story starts, fittingly, with a bit of nerve: after going
Wix announced their new AI platform Symphony that enables small and medium-sized businesses to deploy AI agents that can manage workflows that are specific to each business. Symphony is designed specifically for small local businesses like local consultants, restaurants, and retailers. Their approach is to package the AI agents to
“The Gentlemen’s Serve” introduces the beer into the hotly anticipated Sept. 3 season 2 debut of the Guy Ritchie series on Netflix. At its center is a 90-second hero film in which James’ character, Eddie Horniman, attends a pub auction and bids $200,000 on a bull—only to be outbid by
Alongside Backrooms, Obsession was one of 2026’s most surprising blockbusters, grossing over $501 million worldwide against a budget of around $750,000. Social media is full of memes and parodies inspired by Inde Navarrette’s unsettling, manic performance as the cursed Nikki Freeman. But that doesn’t mean that sending up a dark
Recently published data shows that .com domains remain dominant, but stronger performance among alternative extensions suggests businesses have better options. The results show which domain extensions are gaining ground and may indicate that .com’s dominance is starting to wane. Dot Com Remains Important But Is Weakening The report was generated
I’ve spent months building and rebuilding an AI content pipeline in Claude Code. It now supports article updates and production for a company blog and external publications, and it usually gets pieces to about 95% of the way to publication. That process taught me an important lesson: The hardest part isn’t
