For all the headlines, LinkedIn posts and hot takes generated by WPP’s Elevate28 plan, the most consequential audience has been largely absent from the conversation: the CMOs and senior marketers at the world’s biggest advertisers. Most have no idea it’s even happened. They don’t read the trades. They hear about
Jakub Zasada’s posters feel like they’re from a different era – specifically, the midcentury era of design that was ruled by the likes of Saul Bass and Paul Rand. But, what sets Jakub’s works apart, is the fact that they’re made digitally, with the humble mouse and keyboard. Jakub never
In a podcast interview, Google VP of Search Liz Reid described two ways LLMs are changing what Google can index and how it ranks results for individual users. Reid told the Access Podcast that multimodal AI models now allow Google to understand audio and video content at a deeper level
Staying authentic and mission-driven while scaling aggressively may be the toughest problem in marketing to solve. But Sarah Leinberger, VP and head of marketing at educational supply brand Yoobi, has a pretty solid take on how to do it. In this episode of Marketing Vanguard, recorded during Brandweek in Atlanta,
Comic Sans was once the king of Y2K graphic design – a fun and characterful font among a sea of stuffy serifs. Today, it is the post-ironic child of a bygone era, but its origins spread far beyond its whimsical aura. Consider this my plea to think twice before you
Welcome to PPC Pulse: this week’s updates focus on creative controls and video delivery across Google Ads. Google expanded beta access to text guidelines in AI Max, allowing advertisers to set guardrails for AI-generated ad copy across Search and Performance Max campaigns. At the same time, VRC non-skip ads are
If you’re an organic search marketer, you know the industry has been fundamentally disrupted over the last two years. As a community, we continue to debate short-term tactics rather than pivot toward a holistic strategy aligned with general marketing principles. Despite the frustrating landscape, we must stop focusing on outdated
《陈粒十年音乐作品集》被设计成一份可以“陈列”的声音档案盒，是一次把“时间”变回“物”的工作。“十年”在流媒体里往往只是一个滚动列表，但当它落在实体黑胶上，它会突然拥有体积、重量与需要被安放的秩序。 这份作品集将 11 张专辑汇编为15 张黑胶，并配套一本收录影集与歌词的画册及一张超过 1 米长的歌曲清单。它并非一份简单的纪念周边，而是把陈粒十年的创作从散落的播放历史，收拢为一套可翻阅、可抽取、可归位的系统。 Source link
Google’s self-referencing in AI Mode has risen to more than three times its level nine months ago, according to a new SE Ranking report analyzing 1.3 million citations. Google now accounts for 17% of all AI Mode citations, more than YouTube, Facebook, Reddit, Amazon, Indeed, and Zillow combined. When YouTube
As influencer marketing evolves beyond one-off paid posts, brands are finding new ways to build relationships that last and go deeper than a hashtag-sponsored post. On this week’s episode of the Glossy Beauty Podcast, Pop editor Sara Spruch-Feiner is joined by Kimberly Ho, founder and CEO of Evereden, to discuss
