Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

Once Unimaginable, Publishers Are Preparing to Opt Out of Google Search

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Vitaminwater doubles down on content series celebrating local art

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The 2026 Forbes World’s Most Influential CMOs List

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When AI Puts Gen Z in the C-Suite

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Inside StreetEasy’s decade of iconic NYC subway ads

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Nike versus Adidas: Who’s spending more in race to claim the World Cup crown?

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Industry News

Media buyers are skeptical of specialised AI markdown ads

Publishers have begun offering ad inventory specifically designed to be seen by AI agents. With clients desperate to improve their AI search visibility, some media buyers say it’s worth a shot. Others regard it as magical thinking. To recap, Time Inc is inserting ads into markdown versions of its webpages,

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ILLUSTRATIONS 2026

Compilation of various illustrations made between January and June 2026, for different clients around the globe, like Los Angeles Times, Science Magazine, Bitso Mexico, Akal, Sports Illustrated and some private commissions and personal projects. Source link

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6 steps to protect your data from being stolen by vendors

Marketers have spent years defending against hackers, but the bigger risk may come from the software marketers use. Now that research has found martech vendors routinely taking companies’ customer data, marketers must put an end to it. That will require a sea change in how marketers think about vendors and

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