Marketing Talent & Staffing Industry News | The Gradient Group

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13 Ways To Future-Proof Your Career From Layoffs In 2025

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2025 NFL Ad Tracker: A Running List of Early Season Ads and Partners

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Laurent Ezekiel Named Global CEO of Ogilvy, Devika Bulchandani Elevated to WPP Chief Operating Officer

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Nike Changes Iconic ‘Just Do It’ Slogan to Win Over the Anxious Generation

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Why billions of folks can’t easily get a drink or flush a toilet

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At Bad Bunny’s Sold-Out Puerto Rico Residency, Brands Score a Front-Row Seat

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Empty Shelves, Unique Products, Boycotts: What Target’s New CEO Must Fix to Turn the Company Around

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4 career-building tips—from personal branding to job hunting and growing as a leader

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This 31-year-old New Yorker asked the internet for $25K to start a business in 2020 — 3 years later he made $1M in sales. Here’s why his idea blew up

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One Out of Three Workers Has Lied During Their Job Search

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Sally-Ann Dale, former Droga5 head of production, dies at 55

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Today, July 31, 2025, Figma plans to begin trading on the New York Stock Exchange under the ticker symbol “FIG.”

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EXCLUSIVE: Dentsu X CEO Leah Meranus Exits

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Disney Upfront Has Growth in Sports and Streaming, Overall Volume ‘Consistent’

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Treat creators as a strategic asset, not a one-off social play

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Ad of the week: Doritos ‘A Spicy, But Not Too Spicy Plumber’ by Rethink

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American Eagle’s Campaign Is a Story of Ill-Fitting Insights

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Blizzard’s latest AI art controversy suggests the big game studios will never learn

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Media Buying Briefing: The upfront is still not done — why and who’s benefiting from it

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Industry News

B2B marketers at SMBs struggle with conversion rate optimization

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: State of A/B Testing Report,” Unbounce and Ascend2. SMB marketers in the B2B sector say conversion rate optimization (CRO) is their top A/B testing priority in 2025, but a new report found most aren’t running A/B tests

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Retail media has hit a wall. Bayer wants to break it down.

After years of growth going up and to the right, retail media seems to have finally hit an inflection point — retail media networks want brand dollars and brands want attribution metrics. Until retail media can be seamlessly integrated with national brand campaigns (within budget constraints) the industry may remain

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Nielsen and Warner Bros. Discovery Sign Multi-Year Deal

Today, Nielsen and Warner Bros. Discovery (WBD) announced a new multi-year measurement deal, covering measurement for all of WBD platforms. This new deal expands the partnership between the two companies as the media conglomerate gains key big data and advanced audience capabilities. WBD will continue to use Nielsen’s big data

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