TL; DR Budweiser won Ad Meter for the 10th time with “American Icons,” the anchor of its “Made of America” 150th/250th anniversary program. It’s the best-coordinated Super Bowl LX campaign—and still not a fully integrated PESO Model® system. In the first episode of our new monthly PESO Diagnostic series, we
AI-generated answers are capturing intent before the click, and that changes where to invest, what to measure, and which formats to prioritize. The question isn’t whether to adapt, it’s knowing exactly what to do first. Answer Engine Optimization (AEO) Is A Core Discipline AEO sits alongside SEO as a primary
As an industry, marketers and agencies are inching closer to solving the riddle on what ads made consumers buy products or services — and retail media networks seem to be offering the best brainpower. Digiday has learned that Walmart Data Ventures is rolling out Scintilla Media Data Feed, a new
You’re also right to observe that the industry and day to day work is changing rapidly, so the fact you have a front row seat to the real workings and demands of working in design today should be seen as a huge plus – even if you don’t necessarily like
A few weeks ago, we sat down with marketers running webinar programs at agencies and in-house teams, all B2B. We asked them what was working, what wasn’t, and where they felt stuck. Three pain points came up in nearly every conversation: “Webinars are a heavy lift with little proven ROI.”“We’re
On Saturday, a gunman attempted to gain entry into the White House Correspondents’ Dinner, which featured the presence of President Donald Trump and members of his administration. The ensuing fracas inside and outside the ballroom prompted journalists at the gala to ditch whatever they were eating and drinking and start
Since its internet folklore origins, the story of the backrooms has become much more than a niche urban legend, so when the film adaptation was announced, fan expectations were understandably high. Thankfully, my anxieties were recently cast aside thanks to creator Kane Parsons’ recent interview, which revealed the meticulous detail
A randomized field experiment finds Google’s AI Overviews reduce organic clicks to external websites by 38% on queries where they appear, while self-reported search satisfaction stays nearly unchanged when the summaries are removed. The working paper by researchers at the Indian School of Business and Carnegie Mellon University was posted
Personalization is no longer optional. B2B buyers expect seamless, relevant experiences at every touchpoint. For most marketers, however, that ambition collides with fragmented data, decaying contact records, and an increasingly complex privacy landscape that makes the data you do have harder to collect and maintain. The shift happening right now
Money, made for real life Managing money is now part of everyday interaction. People expect to share expenses, make payments on the spot and access their money wherever they are. Freedom Finance brings banking, payments and investing together in one place. Built for everyday financial decisions – from managing money
