Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

Ad Tech Briefing: Platforms’ measurement transparency moves into view

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Nichiha USA appoints Merlot Marketing as Agency of Record

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Gorilla Glue Sticks To Betty As Creative AOR

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‘Bells’ Are Ringing: MiltonOne Updates Hershey’s Holiday Tradition

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Alex Cooper’s Unwell Hydration Rebrands, Expands Into Energy Drinks

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Meet ADWEEK’s 2025 Agency of the Year Winners

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IBM accelerates cloud drive with $11 billion Confluent deal as AI demand booms

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Interactive TVOOH: The Future of Fan Engagement

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Dropbox: Is Digital Clutter Costing Your Business?

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Industry News

Why today’s buyer journey no longer fits the funnel

For decades, marketing leaders guided buyers through a neat sequence from awareness to purchase. Today, that linear funnel model is breaking down. Buyers now chart their own course — jumping between channels, self-educating via digital content and often engaging sales late, if at all. As buyers became harder to corral

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The new Supergirl logo is pure lovable nostalgia bait

The official logo for the new Supergirl movie has just landed, and fans are suitably swept away by the design. With “leaked” logos dividing superfans, the release of the film’s official emblem saw many breathe a sigh of relief. (Turns out sticking to the classics is a safe bet… who’d

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the finest photobooks from Brazil’s indie publishing hub

Doce Sonâmbulo In the opening pages of Doce Sonâmbulo [Sweet Sleepwalker], against a black background, the only textual information in the book provides the reader with some context: “I grew up in Bairro Nacional, on the suburbs of Contagem, Minas Gerais. I’m the son of a white father (whom I

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