This week’s Ask an SEO question comes from an ecommerce site owner who’s experiencing a common frustration: “Our ecommerce site has decent traffic but poor conversion rates. What data points should we be analyzing first, and what are two to three quick conversion rate optimization (CRO) wins that most companies
No longer a dim idea on the horizon, artificial intelligence has become part of everyday life at advertising agencies across the country. More than two-thirds of agency employees report using the technology a few times per week or more, according to a recent survey of ADWEEK readers. At the same
Whether or not you’re a car fanatic, you’ll likely recognise the Ford logo – an iconic emblem dating back to the early 1900s. While the design has remained fairly unchanged since the late 1920s, there was a time when the automobile maker almost switched things up, and my, it could’ve
Google Search Advocate John Mueller says core updates rely on longer-term patterns rather than recent site changes or link spam attacks. The comment was made during a public discussion on Bluesky, where SEO professionals debated whether a recent wave of spammy backlinks could impact rankings during a core update. Mueller’s
Too many marketing teams get trapped in endless feature comparisons when choosing core technology. They scrutinize capabilities lists, technical specifications and product demos without asking a more fundamental question: What will this help us accomplish? Feature obsession leads to buyer’s remorse. Marketing teams invest in technically impressive platforms that fail
Faces of recombinated features, his most striking static piece features hollowed eyes and a haunting grimace, hunched into a crouched body in contrasts of red and blue. This oil and acrylic on canvas, titled Taking Cover, is in a resignified violence – it is depicted not in stark photorealism, but
Is your SEO strategy ready for Google’s new AI Mode? Is your 2025 SERP strategy in danger? What’s changed between traditional search mode and AI mode? Will Google’s New AI Mode Hurt Your Traffic? Watch our webinar on-demand as we explored early implications for click-through rates, organic visibility, and content
As brands step up their podcast marketing spend, podcast companies are putting on more live events to meet the growing demand. In 2024, SiriusXM dipped its toes into live podcast events for the first time, organizing 10 live podcast events over the course of the year. So far in 2025,
If we think back to the most iconic board games from our childhoods, many of us look back fondly at the humble two-player masterpiece, Guess Who. Reviving a slice of nostalgia, Fédération Addiction have put a thoughtful spin on the classic to redefine addiction stereotypes and challenge societal prejudice. From
Conversion tracking tends to be one of those things advertisers set up once and then forget about, until something fails – big time. But in my 16 years of experience running Google Ads, I can confidently say it’s the single most important factor affecting PPC results. Way before campaign failure,
