Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

AI Is Killing Marketing As We Know It — So What Comes Next?

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DEI Fades From the Spotlight in Cannes as Marketers Grow Cautious

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US FTC may bar post-merger Omnicom, Interpublic from boycotting political ads, source says

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How Brands Can Continue To Capitalize On YouTube

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Outgoing WPP CEO Mark Read recently said 'AI will upend the advertising workforce'

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Boring is expensive

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X threatened lawsuits to pressure advertisers into returning, report says

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The ‘death of creativity’? AI job fears stalk advertising industry

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EXCLUSIVE: Marketers Move Millions in Ad Spend from The Trade Desk to Amazon’s Ad Platform

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How Google, Meta, and Microsoft Ads are earning – and losing – trust in 2025

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David Droga is stepping down as CEO of Accenture Song

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Sam Altman said AI would replace 95% of ad agency work. 3 top creative directors say AI has won them lucrative business.

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How AudioGO Is Making Podcast Advertising Accessible to Small Businesses

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Facebook and Instagram owner Meta to enable AI ad creation by end of next year

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AI Isn’t the Strategy—It’s Just the Tool

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Industry News

An outcome-driven framework for core martech selection

Too many marketing teams get trapped in endless feature comparisons when choosing core technology. They scrutinize capabilities lists, technical specifications and product demos without asking a more fundamental question: What will this help us accomplish? Feature obsession leads to buyer’s remorse. Marketing teams invest in technically impressive platforms that fail

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Yosef Phelan renders storytelling in pencilled motion

Faces of recombinated features, his most striking static piece features hollowed eyes and a haunting grimace, hunched into a crouched body in contrasts of red and blue. This oil and acrylic on canvas, titled Taking Cover, is in a resignified violence – it is depicted not in stark photorealism, but

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Guess Who gets a powerful makeover in poignant new campaign

If we think back to the most iconic board games from our childhoods, many of us look back fondly at the humble two-player masterpiece, Guess Who. Reviving a slice of nostalgia, Fédération Addiction have put a thoughtful spin on the classic to redefine addiction stereotypes and challenge societal prejudice. From

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Using AI to build a DIY customer sentiment analysis solution

When it comes to data, marketers have focused primarily on the quality of the structured data in their CRM and marketing automation platforms over the past 15 years.  In my March article, I discussed why current data governance and management processes must be revisited. This time, I will maintain my

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