Google Search Advocate John Mueller says core updates rely on longer-term patterns rather than recent site changes or link spam attacks. The comment was made during a public discussion on Bluesky, where SEO professionals debated whether a recent wave of spammy backlinks could impact rankings during a core update. Mueller’s
Too many marketing teams get trapped in endless feature comparisons when choosing core technology. They scrutinize capabilities lists, technical specifications and product demos without asking a more fundamental question: What will this help us accomplish? Feature obsession leads to buyer’s remorse. Marketing teams invest in technically impressive platforms that fail
Faces of recombinated features, his most striking static piece features hollowed eyes and a haunting grimace, hunched into a crouched body in contrasts of red and blue. This oil and acrylic on canvas, titled Taking Cover, is in a resignified violence – it is depicted not in stark photorealism, but
Is your SEO strategy ready for Google’s new AI Mode? Is your 2025 SERP strategy in danger? What’s changed between traditional search mode and AI mode? Will Google’s New AI Mode Hurt Your Traffic? Watch our webinar on-demand as we explored early implications for click-through rates, organic visibility, and content
As brands step up their podcast marketing spend, podcast companies are putting on more live events to meet the growing demand. In 2024, SiriusXM dipped its toes into live podcast events for the first time, organizing 10 live podcast events over the course of the year. So far in 2025,
If we think back to the most iconic board games from our childhoods, many of us look back fondly at the humble two-player masterpiece, Guess Who. Reviving a slice of nostalgia, Fédération Addiction have put a thoughtful spin on the classic to redefine addiction stereotypes and challenge societal prejudice. From
Conversion tracking tends to be one of those things advertisers set up once and then forget about, until something fails – big time. But in my 16 years of experience running Google Ads, I can confidently say it’s the single most important factor affecting PPC results. Way before campaign failure,
Amazon is making its biggest bet this year on its annual sales palooza, turning the two-day Prime Day event into four days, from July 8 to 11. Brands are preparing for a Prime Day sales spike by increasing ad budgets to promote their deals, and Amazon sales reps are trying
Cloudflare’s new “pay per crawl” initiative has sparked a debate among SEO professionals and digital marketers. The company has introduced a default AI crawler-blocking system alongside new monetization options for publishers. This enables publishers to charge AI companies for access, which could impact how web content is consumed and valued
When it comes to data, marketers have focused primarily on the quality of the structured data in their CRM and marketing automation platforms over the past 15 years. In my March article, I discussed why current data governance and management processes must be revisited. This time, I will maintain my
