Marketing Talent & Staffing Industry News | Gradient Group

Featured Stories

The Independent bets big on individual talent-led verticals with the launch of Independent Studios

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When culture is cut, everyone suffers – not just the creative industry

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YouTube Unveils New AI-Powered Hook Generator

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Squarespace vs Shopify: How best to create a stunning digital storefront for your creative work

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Reddit Introduces Faster Ad Setup and Pixel Integration

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Wix vs. GoDaddy | Creative Blog

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Industry News

Former GM of KDFW in Dallas Kathy Saunders Dies Suddenly

Former KDFW-KDFI senior vice president and general manager Kathy Saunders died suddenly on March 26, 2025, at her home in California.  Saunders led the Dallas Fox owned station KDFW-KDFI for more than 26, before retiring in 2023. During her tenure, she expanded the station’s commitment to local news and community

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Rumour has it that XTool and Snapmaker are in cahoots.

Rumour has it that xTool, a major laser engraver manufacturer, is working on its very first 3D printer in collaboration with 3D manufacturer, Snapmaker. These two brands making a co-branded printer was certainly not on my 2025 bingo card, though it seems that this is the year that the best

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How Joy and Connection Delivers for Brands

This post was created in partnership with Fetch Key takeaways Consumers are in control when it comes to commerce Advertisers need to find a sweet spot between creating joy and generating revenue Brands need to build trust with their audience  Personalization, trust, and delight have become the baseline expectations in

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What you need to know

We’ve updated our page on RCS with Attentive’s launch of RCS for Business Messaging in the U.S. By adding support for RCS (rich communication services) to iPhones with its iOS 18 update in the fall of 2024, Apple gave U.S. marketers a larger audience to engage with new tools over

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AppLovin Hires Law Firm to Investigate Short Report Claims

AppLovin has hired the law firm Quinn Emanuel Urquhart & Sullivan to investigate various short seller claims, Bloomberg reports, after a Thursday report by short seller group Muddy Waters alleged that AppLovin is misleading investors by overstating its technological differentiation and financial performance. AppLovin, which provides mobile app developers with

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Nothing wants you to design its next phone

Last year’s Nothing Community Edition project led to the launch of a novel glow-in-the-dark phone that was perfect for Halloween. Now the initiative is back for 2025, and you could get involved. The British smartphone maker is inviting the public to design its Phone (3a) Community Edition. There are four

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