Beloved confectionary brand Twix has revealed a brand new visual identity, along with a new $70M campaign designed to focus on unity. Whereas previous marketing has used encouraged customers to “pick a side” when it comes to Twix’s two biscuits, now it’s all about inviting them to “have it all”.
This post was created in partnership with SmartCommerce Key takeaways Shoppers expect to have a seamless shopping experience everywhere they shop The line between content and commerce is blurring for retailers Retailers need to serve shoppers looking for convenience as well as those considering their purchases Shopping habits have transformed.
An Elon Musk appearance powered Fox News’ Special Report with Bret Baier into the pole position among total viewers, surpassing The Five by a mere 5,000 viewers. That audience spilled over into Laura Ingraham‘s The Ingraham Angle, which posted its biggest total viewer audience of the week. Erin Burnett OutFront
This post was created in partnership with Kantar Key takeaways AI is changing the shopping landscape Retailers need to ground AI recommendations in what drives consumers Brands are also using AI to track performance AI personal shoppers are here, and they’re changing how consumers discover, evaluate, and buy products. From
Meghan Markle’s new Netflix show might be called With Love, Meghan, but there doesn’t seem to be much love for it out there. People have been falling over themselves to brand the program, in which she shares her tips on hosting, gardening, and cooking, as inauthentic. But let’s be honest, people were
Happiest of Fridays to all who celebrate! In this week’s edition of stories we didn’t write up for one reason or another, we see that an Oregon station explains away a missed forecast while a local anchor lives my dream and sings some Les Miz on air. Shop Talk: KOIN
Top of the Ticker: The Alliance for Women in Media celebrated the 50th anniversary of the Gracie Awards this past week. The three broadcast networks—ABC News, CBS News, and NBC News— received the most honors, with five awards each. CNN had four awards, Al Jazeera had three, and MSNBC had
At the recent Search Central Live NYC, Google’s John Mueller discussed the third-party quality raters they use to evaluate changes to Google’s search algorithms. Although it wasn’t stated explicitly, the nuance was implied: keeping a human in the loop remains an important factor in fine-tuning your SEO decisions. Third Party
X, formerly Twitter, has been acquired by xAI, Elon Musk’s public-benefit AI corporation and the maker of AI chatbot Grok. Musk, who bought the social platform in 2022, announced the deal in a post on X Friday afternoon. “xAI has acquired X in an all-stock transaction,” the billionaire wrote. Musk
Jesse Watters Primetime took the top spot as the most-watched program in the Adults 25-54 demo. As usual, Fox News was the No. 1 network in primetime, followed by MSNBC, which saw The Rachel Maddow Show repeat as its top program for the evening. CNN’s The Source with Kaitlan Collins
