Marketing Talent & Staffing Industry News | The Gradient Group

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AI Is Killing Marketing As We Know It — So What Comes Next?

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DEI Fades From the Spotlight in Cannes as Marketers Grow Cautious

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US FTC may bar post-merger Omnicom, Interpublic from boycotting political ads, source says

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How Brands Can Continue To Capitalize On YouTube

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Outgoing WPP CEO Mark Read recently said 'AI will upend the advertising workforce'

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Boring is expensive

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X threatened lawsuits to pressure advertisers into returning, report says

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The ‘death of creativity’? AI job fears stalk advertising industry

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EXCLUSIVE: Marketers Move Millions in Ad Spend from The Trade Desk to Amazon’s Ad Platform

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How Google, Meta, and Microsoft Ads are earning – and losing – trust in 2025

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David Droga is stepping down as CEO of Accenture Song

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Sam Altman said AI would replace 95% of ad agency work. 3 top creative directors say AI has won them lucrative business.

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How AudioGO Is Making Podcast Advertising Accessible to Small Businesses

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Facebook and Instagram owner Meta to enable AI ad creation by end of next year

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AI Isn’t the Strategy—It’s Just the Tool

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Industry News

A new exhibition showcases “the power of print unbound”

“Spineless material is as difficult to pigeonhole aesthetically and intellectually as it is to house on traditional library shelves” shares co-curator Chris. “Often hidden in stores and boxes, this exhibition brings this material to the fore and explores the relationships between format and content.” The shape and form of the

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As AI Advances, Staff-Level Jobs at Ad Agencies Decline

No longer a dim idea on the horizon, artificial intelligence has become part of everyday life at advertising agencies across the country. More than two-thirds of agency employees report using the technology a few times per week or more, according to a recent survey of ADWEEK readers. At the same

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Behold, the Ford logo we deserved that got rejected

Whether or not you’re a car fanatic, you’ll likely recognise the Ford logo – an iconic emblem dating back to the early 1900s. While the design has remained fairly unchanged since the late 1920s, there was a time when the automobile maker almost switched things up, and my, it could’ve

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