At the heart of the project is Uncommon Fruit’s new logo. Consisting of the ‘U’ and ‘F’, Lexi and Calvin used decorative dropcaps as a springboard for further exploration. They also looked at the “bold clarity” of road signs and to inform the clear, rounded shape of each letter. Then,
At its annual I/O developer conference, Google announced upgrades to its AI-powered Search tools, making features like AI Mode and AI Overviews available to more people. These updates, which Search Engine Journal received an advanced look at during a preview event, show Google’s commitment to creating interactive search experiences. Here’s
Despite the increasing adoption of AI, 64% of marketing teams don’t have an AI roadmap or strategy, according to a new study from the AI Marketing Institute. That reflects an enterprise-wide problem. More than half the companies implementing AI haven’t instituted the policies, procedures and oversight to operate the technology
The Interactive Advertising Bureau (IAB) has officially released its updated General Terms for Digital Advertising Agreements—and the organization is opening a 60-day public comment period until July 21, 2025. The IAB standard terms and conditions (T&Cs) were originally created in May 2001, but according to the company, digital advertising media
Rob Wheeler, until recently the chief marketing officer of GroupM, launched a new media venture on Tuesday called At The Moment (ATM). The bootstrapped start-up will cover the intersection of advertising, technology, and media—the acronym ATM also refers to its scope of coverage—although it will not be a traditional journalistic enterprise. Instead,
Working on portrait art but struggling to make your pieces stand out? These are my top tips for making portraits pop. From colour choices to abstract details, I hope these pointers help you create images that will captivate your audience. If you need the tools to work with, see our
This week’s ask an SEO question comes from Jubi in Kerala: “We changed our on-page content recently as keyword positions were nil. After updating the content, the keywords started appearing, but after four weeks the keywords went back to nil. Why is this so, any suggestions? [Page provided]” Great to meet
Upfront Week is over; let the upfront negotiations begin. Sorta. In the past, last week’s Upfront Week presentations by TV and streaming ad sellers would be swiftly followed by the start of the annual haggle with advertisers and their agencies. But the TV and streaming ad market has become more
At It’s Nice That, we often talk about the pressures of keeping up with the demands of in-house creative workloads, but we speak less about the pressures of self-initiated creative growth. Here, Tabitha Swanson unpacks the obligations designers face as they hustle to improve their practices and secure work. Through
Search marketers assert that Google’s new long-form AI Overviews answers have become the very thing Google’s documentation advises publishers against: scraped content lacking originality or added value, at the expense of content creators who are seeing declining traffic. Why put the effort into writing great content if it’s going to
