Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

Ad Tech Briefing: Platforms’ measurement transparency moves into view

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Nichiha USA appoints Merlot Marketing as Agency of Record

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Gorilla Glue Sticks To Betty As Creative AOR

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‘Bells’ Are Ringing: MiltonOne Updates Hershey’s Holiday Tradition

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Alex Cooper’s Unwell Hydration Rebrands, Expands Into Energy Drinks

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Meet ADWEEK’s 2025 Agency of the Year Winners

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IBM accelerates cloud drive with $11 billion Confluent deal as AI demand booms

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Interactive TVOOH: The Future of Fan Engagement

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Dropbox: Is Digital Clutter Costing Your Business?

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Industry News

Digital Omnibus publishers data privacy laws

European publishers are feeling pretty grim about the outcome of the Digital Omnibus, released on Nov. 19. For a moment, the European Union’s attempt at a legislative spring clean for Europe’s digital rulebook dangled a few carrots of hope by signaling it might finally simplify Europe’s tangled maze of data

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Pantone’s colour of 2026 is more apt than you think

There’s a certain audacity to announcing your 2026 Colour of the Year is white. Not cream, not ivory, not even that trendy greige that’s been haunting Pinterest. Just white. Okay, ‘Cloud Dancer’ if you’re being fancy, but let’s not pretend a dreamy name makes it any less… white. Yes, Pantone

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ABC News and CBS News Grow Across-the-Board

ABC World News Tonight and CBS Evening News grew in both total viewers and the Adults 25-54 demo for the week of November 24. WNT was the undisputed leader in both measured categories, extending its lead over its closest competitor by more than 2 million total viewers—its largest viewership in

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Marketers see big gains from content strategy overhaul

When the Content Marketing Institute surveyed marketers last year, content strategy felt stuck in neutral — steady, but uninspired. This year? Marketers are making real moves. In its latest survey, 97% of marketers say they now have a content strategy in place. Among them, 13% report significant gains in performance

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New Percy Jackson billboard makes a huge splash (literally)

A new billboard for Percy Jackson and the Olympians has dropped, and it’s taking immersive advertising to the next level. With a striking yet simple design, the God-tier billboard is a perfect example of how thinking outside the box can (quite literally) be a huge payoff. The best adverts are

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