Is this mic on? We have some exciting news! Gini Dietrich introduces the new team that will lead the PESO Model© evolution into the future The post Meet the Dream Team Leading the PESO Model© Evolution first appeared on Spin Sucks. Source link
I found some interesting things in the latest document in the DOJ vs. Google trial. Google has appealed the ruling that says they need to give proprietary information to competitors. Image Credit: Marie Haynes Key Takeaways: Google has been ordered to give information to competitors so as not to be
AI is changing how people discover, compare and choose — across every industry. But not every industry is equally vulnerable. New research from BCG maps where large language models (LLMs) are likely to disrupt the consumer journey, and it breaks the landscape into four clear archetypes: Breached, Undefended, Contested and
Some gamers complain about the “Unreal Engine look”, typically characterised by hyper-realistic rendering, dynamic lighting and cinematic polish. But every so often a game comes along that reminds us that Unreal Engine 5 isn’t only for games that strive for photorealism. The short first-person psychological horror game My Paper Forest
Christopher Barger joins Spin Sucks as chief strategy officer and makes the case for why large enterprises need the PESO Model© now more than ever. The post The PESO Model© and the Future of Enterprise MarComm first appeared on Spin Sucks. Source link
Welcome to this week’s PPC Pulse. The big news this week centers on platform evolution: how advertisers get information, where ads show up, and what formats are gaining traction. OpenAI announced it’s testing ads inside ChatGPT for the first time. Google launched a new podcast to help advertisers navigate platform
Under the new agreement, the US app will be split from the global business, with its algorithm to be trained only on US data. Source Source link
Texas-born and New York-based designer Madeline Montoya is not only the creative director of Byline, but also the art director for Bloomberg Businessweek. At September’s Nicer Tuesdays in New York City, the multi-hyphenate took the audience through her holistic and malleable approaches to brand and editorial design, shedding light on
Are you using the PESO Model© to its full glory? Crazy times like these are exactly why we built it. Gini Dietrich describes how to leverage it ➔ The post Your Mid-Year Communications Plan Check first appeared on Spin Sucks. Source link
A White House official said the US and China have finalized a deal to spin off TikTok’s US business to a consortium led by Oracle and Silver Lake, Fox Business reported Thursday. CNN reported the joint venture has been formally established and announced its leadership team. The closing comes ahead
