Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

13 Ways To Future-Proof Your Career From Layoffs In 2025

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2025 NFL Ad Tracker: A Running List of Early Season Ads and Partners

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Laurent Ezekiel Named Global CEO of Ogilvy, Devika Bulchandani Elevated to WPP Chief Operating Officer

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Nike Changes Iconic ‘Just Do It’ Slogan to Win Over the Anxious Generation

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Why billions of folks can’t easily get a drink or flush a toilet

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At Bad Bunny’s Sold-Out Puerto Rico Residency, Brands Score a Front-Row Seat

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Empty Shelves, Unique Products, Boycotts: What Target’s New CEO Must Fix to Turn the Company Around

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4 career-building tips—from personal branding to job hunting and growing as a leader

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This 31-year-old New Yorker asked the internet for $25K to start a business in 2020 — 3 years later he made $1M in sales. Here’s why his idea blew up

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One Out of Three Workers Has Lied During Their Job Search

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Sally-Ann Dale, former Droga5 head of production, dies at 55

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Today, July 31, 2025, Figma plans to begin trading on the New York Stock Exchange under the ticker symbol “FIG.”

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EXCLUSIVE: Dentsu X CEO Leah Meranus Exits

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Disney Upfront Has Growth in Sports and Streaming, Overall Volume ‘Consistent’

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Treat creators as a strategic asset, not a one-off social play

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Ad of the week: Doritos ‘A Spicy, But Not Too Spicy Plumber’ by Rethink

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American Eagle’s Campaign Is a Story of Ill-Fitting Insights

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Blizzard’s latest AI art controversy suggests the big game studios will never learn

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Media Buying Briefing: The upfront is still not done — why and who’s benefiting from it

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Industry News

Designing the GTM model for marketing’s revenue era

Marketing has long been measured by the marketing-qualified lead (MQL). Entire budgets, campaigns and reporting cadences built around producing as many as possible, with targets backed into based on volume. The result was marketing teams churning out thousands through brute force and spamming. But MQLs are not revenue. They are

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Rising competition is making The Trade Desk bend, publishers say

This week’s Media Briefing looks at how The Trade Desk’s relationship with publishers is shifting, offering new incentives, more outreach and a softer approach to get OpenPath deals signed amid increasing competition from other demand-side platforms. TTD bends to some publishers to smooth OpenPath deals The detente between the Trade

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Howard Kurtz Loses Sunday Show, Big Weekend Expands

Fox News is introducing a new weekend morning and evening lineup that sees Howard Kurtz losing his Sunday morning show and the Big Weekend Show expanding to three hours. After a 12-year run, Fox News is sunsetting its media-focused show MediaBuzz, with its longtime host Kurtz transitioning to a political

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