A new study reported an increase in mental fatigue tied to heavy AI use. Marketing workers were hit hardest at 26%. A Harvard Business Review article by researchers from Boston Consulting Group and the University of California, Riverside reports that 14% of 1,488 full-time U.S.-based workers surveyed experienced what the
AI has quickly moved to the center of customer experience strategy. Many organizations now see predictive models, AI-driven personalization and unified data platforms as the long-awaited answer to persistent CX challenges. AI introduces real new capabilities. But before we assume it fundamentally changes customer experience, it helps to separate what’s
A little sweet for the New Year. M?t Mã is a gift from B&A, carrying a quiet message to step into the year with a calm inner presence. We invite you to embrace “Ng?a C?m Hoa”?a proud horse strong enough for a thousand-mile journey, yet gentle enough to linger beside
Robby Stein, VP of Product Google Search, posted that Google is updating AI Mode so that it surfaces more links to creators when users search for recipes. Google’s AI Mode has generated controversy by synthesizing multiple recipes into what some have taken to calling Frankenstein recipes. This new update aims
Another Media Buying Summit is in the books, having just wrapped last Wednesday in Nashville. And while some terrific speakers took the stage, once again it’s the Town Halls that reveal some of the greatest challenges that the people doing the real work at media agencies face day to day.
Alex has worked with The New York Times on its massively popular Wordle series, so how does one begin to illustrate the simple grid of Wordle? “The brief was fairly open to begin with and things started with a few suggested concepts, which were then narrowed down to one which
A Practical Audit for Marketing Leaders Using Enterprise-Level Content Management Systems (CMS) AI-driven search is not a future consideration. It is already shaping how brands are discovered, evaluated, and chosen. Yet many CMS platforms were built for a different era of search, one focused on pages and rankings rather than
Fifteen years ago, McDonald’s delivered Burger King a gut punch in the form of a commercial. It featured a little boy frustrated by his school chums stealing his McDonald’s fries, so he comes up with an ingenious solution: Hide the fries in a Burger King bag. Nobody touched them. Though
I had the chance to illustrate several Spider-Verse cards for Arachnid Anarchy, the new Marvel Snap season, and in this workshop I’ll walk you through one of my favourites: Spider-Punk. I’ll break down the key steps, as well as the challenges that come with creating a detailed, Marvel character-focused illustration.
At Google Search Central Live in Zurich last December, Clara Soteras spoke about how brands and ecommerce sites can use Discover as a strategy. Discover is a dominant source of traffic for news publishers, and currently, is a potential channel that has resisted the encroachment of AI. So, I was
