As brands step up their podcast marketing spend, podcast companies are putting on more live events to meet the growing demand. In 2024, SiriusXM dipped its toes into live podcast events for the first time, organizing 10 live podcast events over the course of the year. So far in 2025,
If we think back to the most iconic board games from our childhoods, many of us look back fondly at the humble two-player masterpiece, Guess Who. Reviving a slice of nostalgia, Fédération Addiction have put a thoughtful spin on the classic to redefine addiction stereotypes and challenge societal prejudice. From
Conversion tracking tends to be one of those things advertisers set up once and then forget about, until something fails – big time. But in my 16 years of experience running Google Ads, I can confidently say it’s the single most important factor affecting PPC results. Way before campaign failure,
Amazon is making its biggest bet this year on its annual sales palooza, turning the two-day Prime Day event into four days, from July 8 to 11. Brands are preparing for a Prime Day sales spike by increasing ad budgets to promote their deals, and Amazon sales reps are trying
Cloudflare’s new “pay per crawl” initiative has sparked a debate among SEO professionals and digital marketers. The company has introduced a default AI crawler-blocking system alongside new monetization options for publishers. This enables publishers to charge AI companies for access, which could impact how web content is consumed and valued
When it comes to data, marketers have focused primarily on the quality of the structured data in their CRM and marketing automation platforms over the past 15 years. In my March article, I discussed why current data governance and management processes must be revisited. This time, I will maintain my
YouTube is updating its monetization policies to target mass-produced and repetitious content. Here’s you need to know. YouTube is updating monetization policies to target inauthentic content. This change will impact channels publishing mass-produced and repetitious videos. Violations could result in removal from the YouTube Partner Program. Source link
In 2025, influencer marketing is nothing new. Nevertheless, some major big-box retailers just launched creator programs in response to the evolution of how people interact with social content and creators. Best Buy in April launched the Best Buy Creator program, which gives creators the ability to create a storefront to highlight their
Paid media is often treated like a checklist item in a marketing plan: launch a few search ads, run a Meta campaign, maybe test YouTube if there’s budget left. But not all paid media is created equal, and treating every channel the same is a fast way to burn through
In this episode of Marketing Vanguard, host Jenny Rooney sits down with Kimberly Paige, EVP and CMO of BET, to explore the intersection of content, culture, and community in modern media. From judging at Cannes Lions to celebrating BET’s 45th anniversary, Kimberly shares how her extensive experience at P&G, Coca-Cola,
