The chances of your performance marketing managing to change a consumer’s mind is vanishingly small, according to new research from WPP Media, which finds 84% of purchases are made by people already biased towards a brand. New research paper ‘How Humans Decide’ looks into the psychological effect WPP dubs a
“Many of the covers in the book are illustrated, but when artists came over to the UK from Jamaica, Greensleeves sometimes had the chance to organise a photoshoot,” Alex tells us. Two examples stand out to Alex, from both worlds. For the illustrated, Alex loves Tony McDermott’s album covers for
Google announced Query groups in Search Console Insights. The AI feature clusters similar search queries, surfaces trends, and shows which topics drive clicks. Query groups uses AI to cluster similar search queries. The new card shows total clicks per group and highlights groups trending up or down. Query groups
“If I can make it there, I’ll make it anywhere …” That famous line from the song New York New York resonates as much today in the agency landscape as when Frank Sinatra made it famous in the late 1970s after it first appeared in Martin Scorsese’s film of the
A knight with a flowing red cloak strides through a medieval world of castles and forests rendered with highly detailed line work. The advert appears to show a video game with an art style influenced by the ligne claire of Hergé’s Tintin art style. If you download the game you’ll
Brave disclosed security vulnerabilities in AI browsers that could allow malicious websites to hijack AI assistants and access sensitive user accounts. The issues affect Perplexity Comet, Fellou, and potentially other AI browsers that can take actions on behalf of users. The vulnerabilities stem from indirect prompt injection attacks where websites
Every Who down in “WhoKnewVille” struggles with holiday chaos, but an unexpected savior is sweeping in to save the season. Walmart’s holiday campaign, launched today (Oct. 26), reimagines Dr. Seuss’s whimsical world of Whoville, the setting for the classic How the Grinch Stole Christmas, through a collaboration with Dr. Seuss
“As a graphic designer working extensively in the cultural field, I see myself as a kind of translator”, Ioana Petcu tells It’s Nice That. When working on artist books, and exhibition identities, the creative is always looking to craft something that is “sensitive to the specific visual language of each
Many brands are re-evaluating their relationships with agencies. In a 2024 report, 40% of companies surveyed said they were likely to switch from their primary agency in the next six months. Although down 15% year-on-year, it’s 33% up from 2021 and a signal that traditional client-agency models are under pressure.
MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Marketing agencies are in a period of transformation, thanks in part to AI, and they’re using the opportunity to think about purposeful reinvention, according to a survey of agency leaders. The report, “AI’s Effect On The Marketing Industry”
