Marketing Talent & Staffing Industry News | Gradient Group

Featured Stories

What Scares TV Advertisers Most? Fears of Trump Tariffs, Sports Spending Will Drive 2025 Upfront

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US Hispanic Audiences No Longer a Niche for Advertisers, Spanish-Language Network Execs Say

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Nike Is The Latest Brand To Get ‘Woken’ By A Botched Ad

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Elmo LinkedIn Post About Being Laid Off Because of Trump Budget Cuts Is Fake, but It’s Pretty Funny

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PR pros have discovered how to influence the chatbots: Talk to a journalist

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Amazon Hopes AI Gives ‘Pause Ads’ New Momentum

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Anthropologie Group Promotes Barbra Sainsurin to CMO

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Industry Vet Rob Wheeler Launches ATM, Spotlighting ‘The Business Of Advertising’

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IAB Updates Terms for Digital Advertising Agreements: See the Changes

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Industry News

Salesforce introduces new Agentforce pricing models

The costs of AI are becoming a greater concern for corporate leaders as economic uncertainty continues to take a toll. According to Salesforce’s CIO AI Trends research, 90% of CIOs report that managing AI costs limits their ability to drive value. In response, this week, Salesforce introduced three new pricing

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Advertising’s AI revolution stalls at the billing desk

AI is speeding up everything in advertising — except how advertisers pay agencies, which is still moving at a crawl.  There are early signs — just look at Sir Martin Sorrell’s latest quarterly reflections — but, he, his peers and their clients are still in the foothills of this shift, not anywhere

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Become a Loved and Trusted Pharma Brand

Help wanted: Healthcare professionals who “do exceptional things” and “refuse to accept medicine as it is.” Those who are “unsatisfied, emotional, defiant” and “take things personally.” A new film from Eli Lilly sounds like a recruitment ad, but it doubles as a brand manifesto to showcase the pharmaceutical company’s values.

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The latest AI-powered martech news and releases

Klarna is looking to re-hire human marketers and customer service reps two years after replacing them with AI.  The company cancelled its marketing contracts in 2023 and axed the customer service team in 2024, replacing it with AI agents. At the time, CEO Sebastian Siemiatkowski said, “AI can already do

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