With economic uncertainty rising, proving the value of marketing and comms is more important than ever. Christopher Barger explains how the PESO Model© can help. The post Navigating Uncertainty With the PESO Model first appeared on Spin Sucks. Source link
Determining a budget split between upper and lower-funnel is a recurring topic in paid media. Upper-funnel campaigns (typically awareness and interest) create future demand, while lower-funnel campaigns capture existing demand and are built to drive action. Knowing where the sweet spot is with budget allocation is a skill, and requires
From age old conundrums to contending with a rapidly changing modern ecosystem, our Future Marketing Leaders lay out the biggest challenges they see for marketers. Source Source link
Upon reflecting on the original Faber Paper Covered Editions, Pete identified some strengths. Those he saw as “most successful” had a “bold typographic and/or illustrative treatment” which in turn “countered the dominance” of the branding strip that ran down the side. “This realisation led me to define some rules for
You don’t need to be a data scientist to be a great storyteller. You just need a structure, a metaphor, and a little guts. Gini Dietrich shows you how. The post What Great Data Storytelling Looks Like in Real Life first appeared on Spin Sucks. Source link
WordPress powers hundreds of millions of websites. But when issues occur internally, the vulnerability of relying on a single platform becomes apparent. WordPress isn’t the only content management system (CMS) option. There’s a diverse marketplace of publishing platforms for those seeking alternatives. This guide provides an overview of leading WordPress
It’s like the Revolutionary War all over again — the Americans and the French ally with each other to fight the English, in this case WPP. (To be fair, they’re also fighting a fellow French company as well as an American one.) The under-the-radar joint venture between America’s largest independent
We all love the films like Jurassic Park and Toy Story, and the spellbinding craft of classic Disney animation, but not all of us turn that passion into a career. Pat Imrie took his childhood love for the best ’90s films and turned it into a 17-year career across the
Without a strategic plan, AI is just another shiny object. Travis Claytor shares how the PESO Model® brings structure and purpose to your AI use. The post Leveraging the Power of AI in the PESO Model© first appeared on Spin Sucks. Source link
Paid media didn’t slow down last year. If anything, the platforms made sure we stayed busy. Google rolled out more AI-assisted ad creation features, new Performance Max reporting updates, and continued refining how AI-influenced results shape visibility across search. Microsoft pushed forward with its own set of AI tools inside
