While economic uncertainty created by President Donald Trump’s tariffs is looming large over the 2025-26 upfront season, Spanish-language network executives say the White House’s trade policy has yet to prompt a pullback in spending, while citing the unique niche they occupy in the media marketplace. The two main competitors, TelevisaUnivision
Brand execs are always blind-sided when ad campaigns blow up in their faces, but the pain is usually self-inflicted. What’s a Chief Marketing Officer to do? As if Nike didn’t have enough problems (sales slump, stale designs, unfocused branding, executive shakeup), the company recently found itself on center stage in
Did Elmo get sacked as a result of President Trump’s attempts to defund public media? A LinkedIn post purportedly written by the lovable red Muppet — in which Elmo says he “was recently laid off because of the federal budget cuts” — has gone viral on social media. A May 7 post by a user
The Scoop As the sprawling public relations industry scrambles to figure out how to buffer its clients’ brands and reputations through the new medium of artificial intelligence chatbots, some firms have reached a surprising conclusion: The best way to get your client’s message into the output of ChatGPT, Claude, Gemini,
Amazon hopes to get more marketers stuck on one of the most popular commercial formats in streaming: pause ads. The company said Monday it would introduce artificial intelligence to help generate “pause ads” that can play off whatever program the viewer is watching. Imagine, for example, if someone watching a sad
Barbra Sainsurin has been promoted to chief marketing officer at Anthropologie Group. Sainsurin was previously the Philadelphia-based lifestyle brand’s executive director of digital and brand marketing. She succeeds Elizabeth Preis, who has been with the company since December 2019. Tricia Smith, Anthropologie’s global CEO, announced the promotion on LinkedIn Tuesday, saying, “Over the past several years, Barbra
Google has long held a firm grip on the search engine landscape, but that dominant veneer is starting to show cracks. In recent months, regulatory scrutiny, public mistrust, and rising anxiety around AI have pushed digital privacy into the spotlight. Millions of users are now evaluating their relationship with “big
American Eagle has joined Substack. The retailer is the latest brand to join the platform with its new free newsletter, Off the Cuff, which it rolled out late last week. American Eagle is one of a number of brands including beauty brands like Saie and Rare Beauty as well as
Ultimately, where your portfolio is hosted is less important than your portfolio itself. It should demonstrate your thinking, give a clear description of the brief, celebrate your ideas (and of course, have some beautiful visuals!) This doesn’t need to be a website. Cloud based programmes are brilliant as you can
The question today comes from Raoof, who asks: “I completely lost my website due to financial disputes with the hosting company. I have no backup and the only thing I have left is a domain. I am currently preparing a new website with the previous content and theme. Can I
