It’s been a long weekend of 3D printer deals hunting for me, and I don’t know about everyone else, but I’m getting some serious deal fatigue. It can be pretty tough to decide what to buy during seasonal sales events like Black Friday – especially when you’re flooded with options,
Publishers with affiliate operations are entering the holiday shopping cycle with a blunt new reality: Organic search is no longer the reliable engine it once was. Across interviews with revenue leads at six major media companies, a new playbook is emerging—one built on direct audiences, rigorous price scrutiny, and a
Hanaé Sanchez finds it hard to describe herself, but as she put together a multi-disciplinary diptych project, which is composed of a short film and a zine, she realised that her identity, background and art were deeply intertwined. After completing her A-Levels and a foundation year in fine art in
In this series (here and here), I’ve covered why founder-led marketing works and the systems you need to stay consistent, based on the playbook I co-authored for LinkedIn (my employer). You’ve built the content engine and the operational frameworks to avoid burnout. Now comes the final, most critical part: proving
Google is set to begin automatically linking YouTube channels with Google Ads accounts when its systems detect what it calls a “high-confidence connection” between the two. The move is aimed at reducing setup friction and expanding access to YouTube audience data — but it also raises new questions around control
KPop Demon Hunters has been a massive hit for Netflix, becoming the most streamed movie on the platform and demonstrating a huge appetite for animation among adults. It certainly has us excited for a revival of animation in 2026. Even Netflix was surprised by the success of Maggie Kang and
Performance Max (like the more upper-funnel Demand Gen) is different enough from other Google Ads campaigns that it requires a different approach, even if the underlying search behavior and marketing principles are the same as they’ve always been. For what it’s worth, Performance Max is typically not the first campaign
Marketers need to stop playing by the rules and start writing new ones, grounded in cultural relevance, creativity and authenticity. Source Source link
It’s quite a rare joy to see a studio build a continuous body of work for a single client over multiple decades, but that’s exactly what Studio Helmo, the french graphic design duo consisting of Thomas Couderc and Clément Vauchez, have done. For over 20 years they’ve headed up the
Google Search Advocate John Mueller has pushed back on the idea of building separate Markdown or JSON pages just for large language models (LLMs), saying he doesn’t see why LLMs would need pages that no one else sees. The discussion started when Lily Ray asked on Bluesky about “creating separate
