Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

AI Is Killing Marketing As We Know It — So What Comes Next?

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DEI Fades From the Spotlight in Cannes as Marketers Grow Cautious

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US FTC may bar post-merger Omnicom, Interpublic from boycotting political ads, source says

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How Brands Can Continue To Capitalize On YouTube

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Outgoing WPP CEO Mark Read recently said 'AI will upend the advertising workforce'

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Boring is expensive

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X threatened lawsuits to pressure advertisers into returning, report says

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The ‘death of creativity’? AI job fears stalk advertising industry

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EXCLUSIVE: Marketers Move Millions in Ad Spend from The Trade Desk to Amazon’s Ad Platform

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How Google, Meta, and Microsoft Ads are earning – and losing – trust in 2025

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David Droga is stepping down as CEO of Accenture Song

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Sam Altman said AI would replace 95% of ad agency work. 3 top creative directors say AI has won them lucrative business.

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How AudioGO Is Making Podcast Advertising Accessible to Small Businesses

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Facebook and Instagram owner Meta to enable AI ad creation by end of next year

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AI Isn’t the Strategy—It’s Just the Tool

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Industry News

TikTok pushes deeper into AI-powered ads

While TikTok’s U.S. lifespan remains uncertain, the entertainment app is firmly focused on its future. “When I met with TikTok last week, they were talking me through their product roadmap for the rest of the year,” said one Cannes Lions attendee, who asked for anonymity to speak candidly about what

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Anderson Cooper’s Presence Helps Lift CNN Shows

Fox News finished primetime ahead of two broadcast networks, NBC (2.5 million) and CBS (2.1 million), in total viewers. There is a slow attrition of viewers across the cable news space as the Middle East conflict stabilizes, but Anderson Cooper‘s presence in the region and broadcasting outside of his 8

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What you need to know

We’ve updated our page on Agentforce with details on Salesforce’s Agentforce 3 announcement. Since its launch at the Dreamforce conference in September 2024, Salesforce Agentforce changed the conversation around AI, customer experience and customer service. Shortly after the launch, Salesforce announced it was hiring more than 1,000 employees to meet

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My fave acrylic pens just got a great pre-Prime discount.

If you’re into 3D printing, then you’ll know that using an AMS (automated material system) for multicolour printing is extremely time-consuming. While you can get amazing results using some of the best 3D printers, I’ve found that sometimes, printing smaller features such as claws and eyes in a specific colour

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