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Invisible Brands: The New Discoverability Crisis

If you’re not in the AI answer, you’re not even in the conversation. Gini Dietrich shows you how to get back in. The post Invisible Brands: The New Discoverability Crisis first appeared on Spin Sucks.

Why Paid Search Foundations Still Matter In An AI-Focused World

At this point in time, AI search products such as Google and Microsoft’s PMax (and now AI Max) have firmly woven themselves into the toolkits of search marketers around the globe. But as many search marketers rush to not only test new products but also scale paid search activity, there is an increasing tendency to

How to scale marketing performance with agentic AI

The buzz around AI in marketing has finally settled into something more useful. We’ve moved past the initial excitement over generative images and into a more grounded, practical phase — one focused on transformation and leveraging data more effectively. And right now, a new chapter is opening up: agentic AI. Unlike traditional AI, which works

Saskia Martindale reimagines everyday snacks for otherworldly props and sets

Whether it’s a giant flat white or a game of chess that doubles up as a cheese board, much of set designer and art director Saskia Martindale’s personal practice centres on food. But it’s an obsession that’s surfaced in her commercial projects too. A designer of objects, props and sets, Saskia has worked with brands

What Wine and Travel Taught Me About Mastering the PESO Model©

Learning anything new takes time. Shelly Verkamp explores what the forgetting curve teaches us about mastering the PESO Model©. The post What Wine and Travel Taught Me About Mastering the PESO Model© first appeared on Spin Sucks.

Google Downplays GEO – But Let’s Talk About Garbage AI SERPs

Google’s Danny Sullivan and John Mueller’s Search Off The Record podcast offered guidance to SEOs and publishers who have questions about ranking in LLM-based search and chat, debunking the commonly repeated advice to “chunk your content.” But that’s really not the conversation Googlers should be having right now. SEO And The Next Generation Of Search

Lloyds launches new brand platform amid ‘bold creative reset’

Lloyds is “significantly investing” in brand amid a wider focus on experience-led customer journeys, as the bank looks to “reassert leadership and relevance”. Lloyds has unveiled a new brand platform focused on giving consumers confidence the bank can help “turn their aspirations into reality”. Positioned as a “bold creative reset”, the ‘Bank on Lloyds’ platform

Apple Creator Studio might just cure my subscription fatigue

Apple has today announced a collection of creative apps that feels similar to Adobe’s Creative Cloud. In this offering, there’s Final Cut Pro for video editors, Logic Pro for music makers and Pixelmator Pro for image editors on the Mac and iPad, plus Motion, Compressor and MainStage for the Mac and new features for Pages,

Why Speed Matters in Crisis Communications

If your crisis comms plan still assumes you have a few hours to respond…You don’t. You have 2.4 milliseconds. Gini Dietrich describes how to get ready before your CEO ends up trending. The post Why Speed Matters in Crisis Communications first appeared on Spin Sucks.

How Much Can We Influence AI Responses?

Right now, we’re dealing with a search landscape that is both unstable in influence and dangerously easy to manipulate. We keep asking how to influence AI answers – without acknowledging that LLM outputs are probabilistic by design. In today’s memo, I’m covering: Why LLM visibility is a volatility problem. What new research proves about how

Epsilon, MiQ and Pinterest are among this year’s WorkLife Awards finalists

Companies are prioritizing people-first cultures that support employees as whole humans, not just workers. In this landscape, flexible, modern work models are becoming foundational — giving employees autonomy while maintaining strong connections and collaboration. As reflected by this year’s WorkLife finalists, workplaces are investing in community-building programs that foster stronger connections, whether employees are new,

Deborah Khodanovich’s font honours the most trivialised form of communication – gossip

“I’ve been obsessed with gossip since forever. I’m a very relationship oriented person, with my love and care for my friends & community (and vice versa) being quite a big value driver,” says Deborah. “Gossip to me is far from a bad thing, but rather a tool that communities use to understand and uphold their

Publicity Is Dead. PR Is Not.

Sir Martin Sorrell says “PR is dead.” What he really means is “publicity.” Modern PR builds credibility, educates LLMs, engages humans, and drives revenue. The post Publicity Is Dead. PR Is Not. first appeared on Spin Sucks.

Search Marketing’s Insight Gap: When Automation Replaces Understanding

Automation is a part of our daily lives in marketing. If you’re in a leadership role or oversee it in some capacity, you’re hearing about it from your team doing the day-to-day work, from those within your industry, or you’re doing your own exploration. Within search marketing, it has helped to greatly scale efforts as

WHSmith Taps ISM to Sell In-Store Ads Across Its Airport RMN

WHSmith has selected retail adtech firm In-Store Marketplace to power digital and audio ads throughout its network of more than 350 U.S. airport stores. The tie-up allows advertisers to buy ad placements programmatically across roughly 700 digital screens and audio channels through WHSmith Media, which the U.K.-based retailer launched in North America last year in

Learn new ways to sculpt and paint art with issue 262 of ImagineFX

In this month’s ImagineFX we xxxxxx Read on below to see all the major articles waiting for you this month. Get yours now! To bag your copy head over to Magazines Direct, where you can pick up a single issue, save some money on a subscription, and fill in the blanks in your collection with

How to Use Data to Tell Your Brand Story

Every comms pro wants a compelling brand story but few know how to pull one from scattered data. Indiana Lee offers a framework for meaningful data storytelling. The post How to Use Data to Tell Your Brand Story first appeared on Spin Sucks.

WooCommerce WordPress Plugin Exploit Enables Fraudulent Charges

The popular WooCommerce Square plugin for WordPress vulnerability enables unauthenticated attackers to uncover credit cards on file and make fraudulent charges. The vulnerability affects up to 80,000 installations. WooCommerce Square WordPress Plugin The WooCommerce Square plugin enables WordPress sites to accept payments through the Square POS, as well as synchronize product inventory data between Square

The myth of brand community in the age of data agency

Dirty data damaged marketing — not because it was messy or incomplete, but because it trained systems to misunderstand people with confidence. Partial signals were treated as truth. Inference replaced intent. Surveillance masqueraded as insight. And an entire economy was built on the comforting lie that activity equals meaning. Clean data makes something different possible.

Buy prints from artists in the second It’s Nice That x DROOL collection

The time has come for our hotly awaited team-up with the contemporary art prints and poster store DROOL. For the second time, we put out an open call for creatives to submit their artworks to be shortlisted for sale in print form on DROOL’s carefully curated online store. After another huge response, the standard of

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