Blueprint — page 86 | The Gradient

Skydance Owns the Pipeline. What Happens to the People?

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Skydance Owns the Pipeline. What Happens to the People?

Dixon Baxi on their 500-page manifesto for making

“We started by asking everyone to collect images regularly. Just spontaneous snapshots as we went. Of everything. Sketches, screens, notes, half thoughts, moments in motion. Over time it became this huge grab bag of elements,” Simon says. Stepping back to take a birds-eye view on this self made archive of material, the team felt that

Unlocking the Real Power of the PESO Model©

If you’re choosing a tactic from each media type and calling it the PESO Model©, you’re missing the point. Gini Dietrich walks you through how integration changes. The post Unlocking the Real Power of the PESO Model© first appeared on Spin Sucks.

Building A Center Of Excellence

In every digital transformation I’ve consulted on, from global banks to manufacturing giants, the failure point isn’t usually the strategy. It’s the governance. Strategy defines where to go. Operations define how to get there. Governance is what keeps everyone moving in the same direction, at the same speed, without crashing into each other. In my earlier

OpenAI’s ad ambitions begins with engineers, not agencies

OpenAI is still in the foothills of building an ads business, and it’s looking for ad execs to help map the climb. The The roles posted since the turn of the year make clear just how early and foundational the effort is. There are no ad sales chiefs with deep agency relationships, no account managers

Epic Fable concept art makes me even more excited about the reboot

There’s still a day to go until the Xbox Developer Direct 2026. conference, but Playground Games’ Fable reboot is already making waves. Apparent concept art for the game has emerged via an artist’s portfolio, and the pieces suggest much more ambitious world building for the game. Several pieces of concept art show a female character

Advancing the PESO Model© Through Strategic Learning

Learning isn’t a checkbox; it’s a strategic advantage. Shelly Verkamp is here to help PESO Model© implementors make that transformation happen! The post Advancing the PESO Model© Through Strategic Learning first appeared on Spin Sucks.

A Little Clarity On SEO, GEO, And AEO

The debate about AEO/GEO centers on whether it’s a subset of SEO, a standalone discipline, or just standard SEO. Deciding on where to plant a flag is difficult because every argument makes a solid case. There’s no doubt that change is underway and it may be time find where all the competing ideas intersect and

Indie Agency Alto Plants European Flag in Amsterdam

Independent creative agency Alto is expanding to Europe with a new office in Amsterdam, as it aims to deepen relationships with global clients while tapping into senior creative talent across the continent. The European headquarters is open for business and supporting work for clients including Diageo and Meta Ray-Ban. It will be led by longtime

Andrew B. Myers shows us how he magnifies his brilliant miniature worlds

The Brooklyn-based photographer and art director Andrew B Myers is known for making “curious, delightful” imagery for Apple and The Guardian, but at Nicer Tuesdays in New York City last September, the photographer took the audience on a tour through his creative lore, from how ideas jump from the sketchbook to the camera and how

A Modern Guide to Measurement in the PESO Model©

What happens when your paid, earned, shared, and owned media actually work together? Answer: measurable magic. Gini Dietrich shows you how. The post A Modern Guide to Measurement in the PESO Model© first appeared on Spin Sucks.

How To Control of Performance Max [5-Step Guide]

This post was sponsored by Channable. The opinions expressed in this article are the sponsor’s own. If you’ve ever watched your best-selling product devour your entire ad budget while dozens of promising SKUs sit in the dark, you’re not alone. Google’s Performance Max (PMax) campaigns have transformed ecommerce advertising since launching in 2021. For many

The most useful AI tool might already be in your browser

While researching my upcoming book, Hyperadaptive: Rewiring the Organization to Become an AI-Native Enterprise, I tested countless tools. I want to talk about the one nobody is discussing. It isn’t a flashy new AI model or something that generates video on the fly. It is browser-based AI. I’m talking about the quiet, always-on assistants like

OFFF Barcelona 2026 officially launches! We’ll see you there

OFFF Barcelona is returning for the 26th year, with its usual celebration of creativity, art and digital design. Creative Bloq has been attending for years (with our sister magazine Computer Arts attending before that), and we can verify it’s one of the very best design events to add to your calendar. We’re delighted that we’ll

Leveraging AI to Supercharge Crisis Communications Planning

Crisis communications planning needs an overhaul if PR professionals are to keep up with the pace things unfold. Nick Lagalante discusses how AI can help. The post Leveraging AI to Supercharge Crisis Communications Planning first appeared on Spin Sucks.

OpenAI Search Crawler Passes 55% Coverage In Hostinger Study

Hostinger analyzed 66 billion bot requests across more than 5 million websites and found that AI crawlers are following two different paths. LLM training bots are losing access to the web as more sites block them. Meanwhile, AI assistant bots that power search tools like ChatGPT are expanding their reach. The analysis draws on anonymized

‘Mindful consumption’: What would an under-16s social media ban mean for brands?

From the emergence of “closed platforms” to the need to “re-weight spend”, what are the marketing implications of banning social media for UK kids? Source

Leo Flügler’s whispery graphite comic tells the story of a female boxer struggling against sexism

Leo Flügler is a Leipzig-based illustrator working across comics, tattooing and narrative drawing whose project Tyger Tales tells the story of Marian ‘Lady Tyger’ Trimiar, the first female boxer to fight for her rights both in the ring and in court. Working with mechanical pencil, graphite powder and pastel chalk, Leo’s soft and smudgy materials

Create a Data Story Executives Will Love

Your job isn’t to show your work. It’s to show what it means. Gini Dietrich has a no-fluff guide to smarter, story-driven marketing reports. The post Create a Data Story Executives Will Love first appeared on Spin Sucks.

How Entity Linking Can Support Local Search Success

Search has changed dramatically, including local search. Search engines and AI systems now incorporate semantic understanding to generate citations and results. To gain semantic understanding, they need to know which topics appear in the content and how they relate to one another so that they can identify your areas of authority. For brands with multiple

OpenAI gears up to launch ChatGPT ads, marketers try to keep up

Just as marketers were beginning to sketch out playbooks for turning chatbots into brand building machines, OpenAI made it clear the honeymoon was over. The company confirmed that advertising will start rolling out in ChatGPT in the U.S. over the coming weeks. That doesn’t mean marketers need to toss out everything they’ve learned about showing

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