Microsoft Clarity has added branded and non-branded query labels, filters, and Share of Authority breakdowns to its AI Citations dashboard. The August 3 update helps marketers answer a basic question: Did an AI system look for your brand by name, or did it find your content while researching a broader
Advertisers have spent years demanding reliable, independent ad measurement, but independent measurement providers are consolidating. News of Nielsen’s planned $2.15 billion takeover of DoubleVerify broke last week, less than eight months after private equity firm Novacap snapped up DoubleVerify rival Integral Ad Science (IAS) for $1.9 billion. The moves are
Two weeks ago, it seemed Buc-ee’s might have finally met its match. The company that wants a monopoly over cute animal logo designs was challenged to pick on someone its own size when TV host John Oliver launched the spoof brand Buc-Off on HBO’s Last Week Tonight. The stunt has
Do you remember the good ol’ days of Google Ads when all you needed to get good results were a list of keywords and bids? People type into that little white search box exactly what they’re looking for, so to win their business, you just need to … show up?
This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series → No one can dispute that technology has muscled its way into the world of marketing in such a
Google is adding a new Ask Advisor benchmarking feature that compares your Google Analytics campaign performance with anonymized averages from similar businesses. Josh Moser, Senior Director of Product Management, shared the news in a blog post, highlighting it as one of the updates across Google Ads and Google Analytics. This
With the FIFA Women’s World Cup on the way, Netflix is scoring ad sales goals. On Monday, Netflix announced that it had closed its upfront deals with partners across all major agencies, nearly doubling its ad commitments once again. The streamer had a similar story for its last upfront when
Like a lot of the best creative projects, Peace Eye was the result of a week-long stint of obsessively laying out page upon page, blocking out the entire world until the entire zine was complete. The final Riso printed publication’s unique visual world was shaped by quite a few different
This post was sponsored by Erase. The opinions expressed in this article are the sponsor’s own. Picture it. A client forwards you a link and asks if you can get it taken down. Can you remove a negative news article from Google search results? What about a mugshot, an old
