Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

The Cockroach of Marketing Concepts Will Never Die

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OpenAI has quietly launched its ads manager as it races to build out its ads business

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Inside Netflix’s quest to double ad revenue to $3 billion

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How brands are using access to break through World Cup clutter

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How Jake from State Farm made his TV debut in Netflix’s ‘Running Point’

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Nutella capitalizes on greatest free advertising moment in history on NASA Moon mission

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TikTok pitches advertisers on bold new chapter under US joint venture

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In its latest brand ‘reset,’ Burger King is owning up to mistakes

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Why stores are becoming social spaces as AI reshapes retail’s role

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Sprite’s brand refresh is juicy, crispy, and ready to drink

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Industry News

Designers! You ALL need to come to OFFF Barcelona

Though I’ve been editor of Creative Bloq for a number of years now, I’m almost embarrassed to admit I’d never come to OFFF Festival, Barcelona. I watched merrily as team members came along, and didn’t realise what I was missing out on. To help you avoid making the same mistakes

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AI’s shortlist is the new B2B battleground

\ AI search is quickly becoming a gatekeeper in B2B software buying. New research found that 71% of buyers rely on AI chatbots at some point in the software research process, and 51% now start their research with an AI chatbot more often than with Google.    In G2’s report, “The

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House of Chappaz Publications :: Behance

House of Chappaz Publications An editorial system for House of Chappaz House of Chappaz, the Barcelona-based contemporary art gallery, commissioned Toormix to design the gallery’s new line of publications, embarking on the creation of the 2024–2025 season catalogue: a piece that needed to document the gallery’s programme, serve as an

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ChatGPT ads are getting cheaper

Advertising in ChatGPT is already getting cheaper. The rate advertisers pay to reach every thousand users has fallen from $60 at launch nine weeks ago to as low as $25 now — and counting. It’s early days, but marketers quoted Digiday a range of prices. Ad agency Jellyfish is currently

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Brian Williams Teams With Netflix for New Podcast Series

Top of the Ticker: “Unscripted, unhurried, and utterly himself.” That’s how Netflix describes Brian Williams ahead of his new podcast series, We’re Back! With Brian Williams. The new Netflix podcast, which debuts later this year, is billed as Williams having conversations with interesting figures shaping popular culture, including actors, writers,

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