Air published Beautifully Illogical built on this fundamental idea; that creation relies on the human mind’s complexity and its need to debate. Highlighting 16 campaigns, the creative swipe file celebrates creative work that couldn’t have been “prompted into existence”, says Gutes Guterman, Air’s social strategist. Works such as Apple’s Spike
An analysis from Amsive found that aggregators and user-generated content platforms lost US search visibility after Google’s March core update, while first-party brand sites, government domains, and content originators gained. Lily Ray of Amsive examined over 2,000 domains using SISTRIX Visibility Index data and categorized them with Google Product Taxonomy
This post was created in partnership with CVS Media Exchange Retail media has become a bigger part of the growth plan for many brands; it has also become harder to manage. There are more channels, more shopper signals, and more pressure to show what is working. During an ADWEEK House
Pokémon trainers, listen up! The official Pokémon X Target 30th Anniversary collection will be hitting digital shelves in the US today, and you’ll need to act fast if you want to get your hands on the most popular items before stock sells out. This is set to be a huge
There’s a lesson from the early days of social media that most brands eventually learned the hard way: Social media is not a megaphone. You couldn’t just broadcast your press releases into the feed and expect people to care. The channel had rules. It rewarded conversation, not announcements. The companies
Marketing operations teams have long carried the weight of the tech stack, keeping systems running and data flowing behind the scenes. But the reality of modern MOps is that “maintenance mode” often consumes the bandwidth needed for strategic contribution. At the May 6th MarTech Conference, the session “The art of
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This week’s Pulse covers how AI Overviews affect click behavior, what independent research shows, and what earnings reports from Google and Microsoft reveal about search revenue. Here’s what matters for you and your work. Reid Repeats “Bounce Clicks” Argument On Bloomberg Google’s head of Search, Liz Reid, told Bloomberg’s Odd
More publishers are turning to AI-powered search and chatbot tools to make their sites stickier to users and offset the impact of zero-click search. HuffPost UK, Reach and USA Today Co., are among the latest to add a new AI answer engine toolbar from Taboola, to answer users’ questions with
French photographer and filmmaker Anaïs Kugel was deeply influenced by cinema growing up. “As a child, I was fascinated by The City of Lost Children by Marc Caro and Jean-Pierre Jeunet, and as a teenager I was drawn to filmmakers such as David Lynch and Michel Gondry, whose imaginative and
