Marketing Talent & Staffing Industry News | The Gradient Group

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YouTube Promises All Things to All Advertisers, With Some Help from AI

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Marketers need to prepare themselves for the end of the click

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Eurovision Is Facing a Major Controversy Over Israel’s Advertising Efforts

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Anthropic’s Claude is telling users to ‘go to bed’ — and the internet has theories why

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CeraVe taps into basketball lore for latest social-first campaign

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TikTok Builds for the AI Future, Welcoming Third-Party Agents for Ads

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Hershey Bets on Agentic AI to Rethink $2B in Marketing Spend

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Industry News

A challenger brand takes on the stacks

As vibe coding, AI, and data play a bigger role inside revenue teams, a shift from fragmented best-of-breed stacks toward unified, AI-native operating systems is taking shape. Naman Khan worked for legacy giants like Salesforce and Dropbox and now serves as CMO at Reevo, a challenger brand in the revenue

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CeraVe taps into basketball lore for latest social-first campaign

CeraVe is teaming with NBA Hall of Famer Carmelo “Melo” Anthony for a social-first campaign in support of the brand’s anti-dandruff shampoo and conditioner products, per details shared with Marketing Dive. The “Head Coach” campaign references NBA lore around Anthony’s “Hoodie Melo” era, a period beloved by fans when the star

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A Company Built by Its People

People do not just build a company; it is made of them. This campaign transforms that idea into a visual reality. Each portrait is composed of hundreds of real workers, forming a single unified face while preserving every individual story within it. From afar, you see strength and clarity. Up

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