Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

Once Unimaginable, Publishers Are Preparing to Opt Out of Google Search

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Vitaminwater doubles down on content series celebrating local art

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The 2026 Forbes World’s Most Influential CMOs List

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When AI Puts Gen Z in the C-Suite

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Inside StreetEasy’s decade of iconic NYC subway ads

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Nike versus Adidas: Who’s spending more in race to claim the World Cup crown?

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Industry News

how to shoot The Warehouse Project

Gary Brown Gary Brown has been shooting Manchester’s music scene under the name GB Multimedia for the best part of 20 years, mostly shooting gigs and club nights, but also festivals, weddings and editorial work along the way. His WHP story starts, fittingly, with a bit of nerve: after going

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How did the violent Obsession-inspired golf ad ever get approved?

Alongside Backrooms, Obsession was one of 2026’s most surprising blockbusters, grossing over $501 million worldwide against a budget of around $750,000. Social media is full of memes and parodies inspired by Inde Navarrette’s unsettling, manic performance as the cursed Nikki Freeman. But that doesn’t mean that sending up a dark

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How to build an AI content system that works

I’ve spent months building and rebuilding an AI content pipeline in Claude Code. It now supports article updates and production for a company blog and external publications, and it usually gets pieces to about 95% of the way to publication. That process taught me an important lesson: The hardest part isn’t

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The case for and against turning off Google crawlers

Gone are the days where publishers enjoyed a surplus of search traffic referral. AI bot crawlers have usurped those eyeballs. Publishers, however, aren’t taking the changes lying down. The degradation of search referral traffic isn’t new. The writing has been on the wall since the advent of AI chatbots. Now,

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