Marketing Talent & Staffing Industry News | The Gradient Group

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Bosses are firing Gen Z grads just months after hiring them—here’s what they say needs to change

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Vanity Fair’s Guide to Seeing and Being Seen During Oscar Week

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Ikea’s Global Campaign Is a Love Letter to the Feeling of Home

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Inside Amazon’s effort to shape the AI narrative on sustainability and ethics

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Employees across OpenAI and Google support Anthropic’s lawsuit against the Pentagon

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The 2026 Forbes Top Creators List Nomination: The 50 Most Powerful Influencers

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Industry News

Context engineering is the real AI advantage in marketing

The AI conversation in marketing has been dominated by two things: which tools to buy and how to write better prompts. Both are real skills. Neither one determines whether a marketing team gets genuine value from AI or just produces polished outputs that nobody trusts. What determines value is context.

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2026 Disaster Preparedness Calendar Illustration :: Behance

The 2026 Disaster Preparedness Calendar for the Taipei City Fire Department transforms safety education into a narrative-driven visual journey. Each month represents a different disaster scenario, woven together through a continuous storyline and a recurring character. Rather than presenting information separately, the project integrates educational content into playful, story-based scenes.

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A cynic’s guide to the Trade Desk-holdco standoff

The past few weeks have produced one of the more theatrical transparency disputes in programmatic advertising’s history. Three of the big six holding companies have either exited or are auditing The Trade Desk. The dominant independent DSP’s stock is down roughly a third in 2026. And everyone involved is claiming,

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Release post test 2

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Apple Is Set to Put Ads in Apple Maps in Services Push

Apple Inc. is preparing to introduce advertising in its Maps app, part of a broader push to generate more money from services. An announcement could come as early as this month, according to people with knowledge of the matter. The system will operate similarly to advertising in Google Maps, allowing

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