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Featured Stories

TikTok pitches advertisers on bold new chapter under US joint venture

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In its latest brand ‘reset,’ Burger King is owning up to mistakes

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Why stores are becoming social spaces as AI reshapes retail’s role

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Sprite’s brand refresh is juicy, crispy, and ready to drink

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The Ad Dollars Disney Could Lose If The Bachelorette Stays Canceled

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11 creative campaigns to know about today

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Apple Is Set to Put Ads in Apple Maps in Services Push

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Industry News

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SOS Oceano – No blue, no green :: Behance

We were invited by Droga5 São Paulo to produce this environmental awareness campaign for SOS Oceano, addressing the direct relationship between the oceans and life on land. Starting from an idea, we structured the project through its process, curating collaborators such as Joules & Joules Laboratory, responsible for developing the

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Inside Pfizer’s plan to bring SEO and AI search in-house

The ad industry’s latest dernier cri is going in-house. Marketers at major advertisers, such as Pfizer, are pulling generative engine optimization (GEO) expertise inside the tent as their sense of urgency over search’s shifting landscape grows. Pfizer officially transitioned its SEO and AI discoverability efforts to its in-house team this

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YouTuber Jesser Launches Parent Company, Preps Expansion

On Friday, the YouTube creator Jesse “Jesser” Riedel announced the formation of JesserCo., a new parent company that will unite his growing portfolio of businesses under a single structure.  The 27-year-old Jesser will remain founder, while Zach Miller, who previously served as president of Bucketsquad, Jesser’s apparel brand, has been

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Agents drive more ecommerce traffic, but conversions lag

Traffic from AI agents is starting to show up in ecommerce analytics. It’s just not moving the numbers in a meaningful way yet, according to Dell’s ecommerce lead. Dell is seeing more visits from platforms like ChatGPT, Perplexity and Claude, according to Breanna Fowler, head of global consumer revenue programs.

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ᴊᴏᴏʙᴏɴɢ.ꜱᴜǫǫᴜ.ᴢɪᴘ :: Behance

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Events

Networking
April 14th
New York, NY

Portfolio Club: Focused Challenges. Strategic Solutions.

The Portfolio Club: One Problem, One Solution. This time around, we'll be going to the foundation of advertising as a form of strategic communication. Advertising in todays world is often built up with polished productions or famous faces. At the end of the day, that all fails if the strategy isn't there.
Conference
April 14th-April 15th
New York, NY

Social Media Week

Social media drives business results. And as influencers and marketers experience platform fragmentation and the rise of AI-generated content making it difficult to tell what’s real from what’s fake, it’s safe to say the social world is being rocked. At Social Media Week, we'll unpack the strategies, tips, case studies, tech, and platforms you need to move your business forward during this complex era. Designed for CMOs, content creators, social media managers, and everyone in between, #SMW is your chance to learn, share, and connect with the masterminds behind the most unforgettable brands and viral campaigns. Dive into the world of influencers, tap into pop culture, partner with top agencies, and keep your audience hooked across the latest channels. With three days of mindful insights, wildly creative energy, and stage time for your favorite social leader's favorite social leader, this is a can’t-miss event for marketers of all sizes to make sense of it all.
Conference
April 13th – April 15th
San Diego, CA

2026 ANA Masters of Data Conference

The decisions leaders make today depend on stronger data foundations and clear, practical intelligence. As the pace of technology accelerates, the brands that win aren't the ones chasing new tools — they're the ones grounding their organizations in trusted data, modern measurement, responsible governance, and AI strategies that actually work.
Conference
April 8th – 9th
New York, NY

2026 ANA Brand Media GrowthFronts

The 2026 ANA Brand Media GrowthFronts, April 8-9 in New York, is the industry’s premier performance marketplace where brands connect with leading publishers, media companies, AdTech innovators, and agencies representing top content creators and influencer networks. Every participating partner provides a direct pathway to high-growth audience segments, offering proven inventory and the ability to reach, plan, and activate across today’s most powerful channels and passion points — including sports, music, food, health, wellness, and culture. With an exhaustive focus on intentionality, the 2026 event is set to be bigger and more impactful than ever, fostering transformative conversations, education, and unparalleled media transactions.
Conference
March 30th – April 6th
New York, NY

Deep Tech Week

Deep Tech Week isn't one event - it's a full week of events organized by community members. VCs host dinners, founders run demos, researchers give talks, and everyone contributes.
Celebration
April 8th
New York, NY

2026 Public Art Fund Party

As the leader in its field, Public Art Fund brings dynamic contemporary art to a broad audience in New York City and beyond by mounting ambitious free exhibitions of international scope and impact that offer the public powerful experiences with art and the urban environment.
Bootcamp
April 14th – April 21st
Los Angeles, CA

Creative Bootcamp

The Creative Boot Camp is returning to Los Angeles for another in-person session this year. Taking place from April 14th to April 21st, this seven-day intensive workshop is designed to support diverse rising creatives and provides an exceptional opportunity to gain hands-on experience in advertising. Team One has partnered with the One Club to deliver creative boot camps for the past six years. This year, we’re thrilled to bring the program to life again in person. Participants will collaborate in teams to tackle a real client brief and develop a full advertising campaign, gaining invaluable industry insights along the way.
Gala
April 15th
New York, NY

The Bronx Museum 2026 Gala & Art Auction

Join The Bronx Museum for its 2026 Gala & Art Auction on April 15 at Tribeca Rooftop—an evening bringing together more than 500 artists, patrons, cultural leaders, and creative innovators in support of the Museum’s mission. The Gala raises a critical portion of the Museum’s annual operating budget, helping ensure free access to exceptional contemporary art exhibitions and programming for communities and audiences in The Bronx and beyond.
Tasting Event
April 14th
New York, NY

2026 FIT Annual Gala

The 2026 FIT Annual Gala, Threads of Impact, celebrates the power of connection between creativity and purpose, education and opportunity, vision and change. Together, we are shaping the future through the creativity, innovation, and impact of the FIT community. Design a custom opportunity that builds an ongoing bridge between your objectives and FIT's future mission.
Tasting Event
May 12th
New York, NY

TOAST! to the Children

TOAST! to the Children is hosted by Tom Colicchio of Bravo Network's Top Chef and Head Chef/Owner of Crafted Hospitality.  Children of Bellevue's amazing annual gala brings together 16 chefs from around NYC producing a one-of-a-kind tasting event. All funds go to critical programs that support children and families throughout the year.
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