Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

Once Unimaginable, Publishers Are Preparing to Opt Out of Google Search

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Vitaminwater doubles down on content series celebrating local art

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The 2026 Forbes World’s Most Influential CMOs List

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When AI Puts Gen Z in the C-Suite

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Inside StreetEasy’s decade of iconic NYC subway ads

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Nike versus Adidas: Who’s spending more in race to claim the World Cup crown?

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Industry News

How to build a technology advisory committee that adds value

Purchasing software is easy, but managing software effectively is tough. Organizations should consider establishing technology advisory committees (TACs), and marketing technology practitioners need to participate. These committees provide the strategic oversight needed during the technology procurement process to ensure every new investment aligns with the existing architecture. Such committees can

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Quick Review: VITURE Pro 2 XR glasses

There has been a lot of controversy around smart glasses this week, with the internet branding Meta’s leading accessory as “pervert glasses”, while anti-tech protest products like the Normal F****** Sunglasses have been a huge hit. Believe me, I totally get the backlash towards camera-embedded glasses and the privacy concerns

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Media buyers are skeptical of specialised AI markdown ads

Publishers have begun offering ad inventory specifically designed to be seen by AI agents. With clients desperate to improve their AI search visibility, some media buyers say it’s worth a shot. Others regard it as magical thinking. To recap, Time Inc is inserting ads into markdown versions of its webpages,

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ILLUSTRATIONS 2026

Compilation of various illustrations made between January and June 2026, for different clients around the globe, like Los Angeles Times, Science Magazine, Bitso Mexico, Akal, Sports Illustrated and some private commissions and personal projects. Source link

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6 steps to protect your data from being stolen by vendors

Marketers have spent years defending against hackers, but the bigger risk may come from the software marketers use. Now that research has found martech vendors routinely taking companies’ customer data, marketers must put an end to it. That will require a sea change in how marketers think about vendors and

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