Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

TikTok pitches advertisers on bold new chapter under US joint venture

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In its latest brand ‘reset,’ Burger King is owning up to mistakes

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Why stores are becoming social spaces as AI reshapes retail’s role

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Sprite’s brand refresh is juicy, crispy, and ready to drink

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The Ad Dollars Disney Could Lose If The Bachelorette Stays Canceled

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11 creative campaigns to know about today

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Apple Is Set to Put Ads in Apple Maps in Services Push

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Industry News

Has Adobe just solved one of AI video’s biggest problems?

Mangled nightmares like the Coca-Cola AI advert and the withdrawn McDonald’s Christmas ad show that AI-generated video is still of dubious usefulness as a finished creative asset. Meanwhile, OpenAI’s closure of Sora has raised questions again about whether there’s demand for it and whether it can be both safe and

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Email delivers ROI, but many teams still can’t prove it

Email does a lot more work than it usually gets credit for. In Sinch Mailgun’s latest Email Impact Report, 78% of respondents say email is either “very” or “extremely” important to their organization’s success, which tells you pretty quickly that this is still a core business channel. The problem is

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THE X-MEN SERIES :: Behance

THE X-MEN SERIES A visceral reimagining of Marvel’s mutant lineage, stripped of cinematic polish and returned to a raw, handcrafted state. In this series, I explored the intersection of biological evolution and graphic surrealism, treating each character not as a superhero, but as a textured atmospheric study. By utilizing a

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Who decides what honest AI advertising looks like?

People no longer trust what they see, and the ad industry hasn’t agreed on what honesty looks like in response. Does an AI-generated background warrant a label? What about a synthesized soundtrack? Or does the threshold only kick in when it’s a human face, a product claim or a body

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