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Featured Stories

What Scares TV Advertisers Most? Fears of Trump Tariffs, Sports Spending Will Drive 2025 Upfront

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US Hispanic Audiences No Longer a Niche for Advertisers, Spanish-Language Network Execs Say

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Nike Is The Latest Brand To Get ‘Woken’ By A Botched Ad

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Elmo LinkedIn Post About Being Laid Off Because of Trump Budget Cuts Is Fake, but It’s Pretty Funny

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PR pros have discovered how to influence the chatbots: Talk to a journalist

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Amazon Hopes AI Gives ‘Pause Ads’ New Momentum

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Anthropologie Group Promotes Barbra Sainsurin to CMO

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Industry Vet Rob Wheeler Launches ATM, Spotlighting ‘The Business Of Advertising’

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IAB Updates Terms for Digital Advertising Agreements: See the Changes

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Industry News

LLMs, AI Overviews may be quietly driving homepage traffic

Google’s AI Overviews and large language models (LLMs) have severely eroded clicks, click-through rates and organic traffic to websites. But a new Siege Media report may have found a silver lining: even if your sitewide traffic is down, your homepage may be increasing. By the numbers. For the websites examined in this study, homepage clicks

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