Marketing Talent & Staffing Industry News | The Gradient Group

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The 10 most in-demand bachelor’s degrees—No. 1 isn’t engineering

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Why Human Experience Trumps AI in Crisis, Transformation, and Cultural Integration

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The Recruiter Who’s Always “Busy” But Never in the Zone

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Creators eye Snapchat as a reliable income alternative to TikTok and YouTube

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Folgers mixes iconic jingle with ‘wake up’ songs from across years, genres

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These Are the 7 Highest-Paying Side Hustles for 2026, According to a New Report

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These Five Work From Home Jobs Are Paying So Well in 2026

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Something Big Is Happening

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Best and worst Super Bowl commercials of 2026 as rated by experts

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How Applebee’s Date Night Pass builds on the chain’s marketing-led success

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WPP’s Next Restructuring Move Will Realign Creative Agencies

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How Vivian Tu went from creator to SoFi’s chief of financial empowerment

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All the Easter eggs in Bad Bunny’s halftime show

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Publicis forms new Influential Sports squad to hone its skills in the white-hot sports media arena

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Racist Videos And Payment Problems: The Dark Side Of This AI Startup’s Super-Fast Growth

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Industry News

Why the PESO Model® Falls Apart Without Integration

Learn how to run the PESO Model® as an operating system, not four separate tactics. Gini Dietrich walks you through how to use integration to build momentum. The post Why the PESO Model® Falls Apart Without Integration first appeared on Spin Sucks. Source link

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Google details how its on-Google checkout works

Google has quietly published a new help page explaining how its Universal Commerce Protocol works, giving merchants a clearer look at how checkout flows now operate across Google surfaces. The new documentation breaks down how UCP and its UCP-powered checkout enable a native Buy button that keeps the entire transaction

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As hold cos restructure, BBDO reframes client relationships

Holding companies are having an identity crisis. Between mergers and acquisitions, whistleblowers and generative AI, clients are largely overwhelmed and confidence is shaken.  In the midst of scale and promises of AI-enabled tech efficiencies, BBDO is repositioning itself to court clients more proactively. The Omnicom-backed creative agency this month revamped

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