Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

Universal Ads must pass the pizza test if it’s to steal ad dollars from social

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Software companies are already swarming ChatGPT’s ad economy

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A Guide to the New, Wide World of Agentic Advertising and Commerce Protocols

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Is Netflix, Inc. (NFLX) Becoming a Bigger Advertising Growth Story in 2026?

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How one man became the most sought-after case study editor in advertising

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How Chipotle’s rewards relaunch extends reach of its marketing flywheel

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Industry News

MS NOW Only Network to Grow Across All Dayparts

This is TVNewser’s basic cable network ranker and cable news report for the week of June 1, 2026. MS NOW began the month on solid footing as it was the only cable news network to finish with gains in total viewers and the Adults 25-54 demo during primetime and total

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The creative trends defining World Cup advertising

The FIFA World Cup is here, and the advertising battle is in full swing. Global sponsors are unveiling major campaigns while football legends are appearing across multiple brands, and marketers are competing for attention around what promises to be one of the biggest cultural and commercial moments of the decade.

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Signal orchestration reveals which accounts are ready to buy

When your sales team says the leads coming from marketing aren’t good enough, are they wrong? In most cases, the problem isn’t lead volume. It’s signal quality.  Marketing routes contacts based on activity rather than account readiness. Your sales team picks up the phone to a contact who once browsed

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Cultural

Culture is what shapes societies. Passed down through generations, it functions as a collective framework for interpreting the world around us. Eid Al Adha Eid Al Fitr Egyptian girl with her cat Japanese girl with a fan Gustav Klimt Source link

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Agency AI pitches are starting to face harder questions

Despite the ubiquity of artificial intelligence in marketing materials over the past three years, its application within advertising is arguably much more established than many industry observers realize. However, what has changed is not the existence of AI itself, but the prominence of the language surrounding it (you may have

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Events

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