Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

How AI is changing political advertising

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The official judgmental map of Cannes Lions 2026

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How US soccer clubs and leagues are scoring more fan data

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6 Brands That Cheered for the New York Knicks’ Historic NBA Championship Win

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KFC debuts a new look and menu strategy

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Cannes Lions contenders: Anthropic, The Ordinary, Icelandair and Life360 top predictions

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Industry News

The Lancet Infectious Diseases. Cover Illustrations

A curated selection of cover illustrations created for The Lancet Infectious Diseases, one of the world’s leading medical journals, covering the first half of 2026. Each illustration turns complex scientific research into clear, visual stories ? transforming clinical findings and global health topics into symbolic, easy-to-read imagery. Source link

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Where synthetic data fits into customer research

Marketing has always depended on customer insight, but traditional ways of gaining it are under strain. Surveys take time. Focus groups are expensive. Hard-to-reach audiences often remain underrepresented. Privacy requirements and consent limitations make granular customer data harder to access and use. At the same time, marketing teams are under

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Cannes Briefing: The Cannes confessional

Somewhere in Cannes over dinner, one ad exec asked the question nobody likes asking out loud: would anyone actually notice if they just didn’t turn up to any of this? They weren’t being cynical. If anything, they were being candid. They’d spent the week running from meeting to meeting and

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How this League of Legends artist crafted a hot and humid moment

Blake Byun is a freelance Illustrator from South Korea with a deep passion for bringing characters to life. Her focus is on creating narrative-driven illustrations with dramatic lighting and dynamic compositions using Photoshop (see our guides to the best digital art software and the best drawing tablets. Below, Blake talks

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When Past Purchases Aren’t Enough Anymore

This post was created in partnership with Seedtag Identity tracking has dominated digital marketing for two decades, but knowing a profile doesn’t mean understanding a real-time mindset. During an ADWEEK House Cannes Lions panel co-hosted with Seedtag, industry leaders discussed how to look beyond static data points to capture the

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Work.out Brand

Work.out is a modern and dynamic sports coaching company made up of 5 passionate professionals. Brand identity : Logotype, Characters design, Stationary (Business cards, Letterhead, envelope), Wrapping paper & Package Packaging for the 5 products : L-Glutamine & Protein packs, Drive+, Punch +, Avea +, Boost+, Gh+, Can Packaging Design

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