Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

How AI is changing political advertising

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The official judgmental map of Cannes Lions 2026

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How US soccer clubs and leagues are scoring more fan data

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6 Brands That Cheered for the New York Knicks’ Historic NBA Championship Win

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KFC debuts a new look and menu strategy

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Cannes Lions contenders: Anthropic, The Ordinary, Icelandair and Life360 top predictions

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Industry News

Automation doesn’t eliminate vague objectives

It’s never been easier to hand marketing work over to automation. Ad platforms will manage bidding, targeting, and creative. CRMs will score leads, trigger workflows, and suggest the next action. You can pipe performance data into an AI assistant and get optimization recommendations back before your coffee is done. None

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Lotus for Cullinan Harbour

Last year 2025 I was approached by art agency, Pistachio Kernel company limited https://www.pistachio-k.com/ to create 6 artworks for Cullinan Harbour (Kai Tak) property in Hong Kong, build by Sun Hung Kai Real Estate Development Company Limited. For this particular project, I was invited to create a series of artworks

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BlueConic acquires Blueshift as CDPs move from data to action

Customer data platform BlueConic announced today it was acquiring Blueshift, an AI-powered cross-channel marketing platform. The next wave of CDPs is looking more agentic than previous generations, which were focused on collecting and unifying customer data. Agentic CDPs, as they’re starting to be called, will add AI agents to make decisions

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