This post was sponsored by Erase.com. The opinions expressed in this article are the sponsor’s own. Why is my brand appearing in AI comparisons I didn’t ask to be in?How do I find out what AI tools are saying about my brand?What’s the difference between traditional reputation management and AI
USA Today Co.’s AI licensing deals helped drive meaningful year-over-year revenue growth in the first quarter of this year, despite pressure on referral traffic and programmatic advertising. According to the publisher’s latest earnings published Thursday morning, “other” digital revenue — which includes digital content syndication, affiliate, content and AI partnerships,
Although Neat Rodanant’s graphic design work has spanned a number of mediums, she keeps finding herself coming back to books. A way to play with type and image in 3D form, the designer’s work on her BFA in Graphic Design and Sculpture at Rhode Island School of Design has consisted
The answer is Reddit, and yes, this 90-day strategy is worth your time. Most brands treat Reddit as an afterthought. However, Reddit is where buyers finalize their purchase decisions. Reddit is where human trust gets built. Therefore, Reddit serves as a trust signal for how AI search tools determine which
Possible is no longer trying to prove itself. That’s what organizer and Beyond Ordinary Events CEO Christian Muche told me ahead of the event. The sentiment rang true on the ground this week in Miami Beach, where the event, now in its fourth year, felt more polished and self-assured than in
The retro revival has been running on familiar fuel for years now – mini consoles, pixel art indies, the same SNES and Mega Drive greatest hits doing the rounds – but something slightly left-field is starting to happen, and it doesn’t come from the living room console wars, the battle
AI search is sending high-intent traffic, but not equally across platforms. Which LLM is actually driving conversions in your clients’ verticals? Should GEO efforts be concentrated on ChatGPT versus Perplexity or Gemini? How do you build an AI search reporting framework clients will actually trust? ▶ Watch the on-demand webinar
Many marketing automation systems have grown from useful tools, designed for easy scaling, into something difficult to maintain or trust. When that happens, stack performance begins to suffer. The solution is a more systematic approach to building workflows and campaigns. Clogged with a jumble of workflows and drafted, but never
Hershey Bets on Agentic AI to Rethink $2B in Marketing Spend Hershey is revamping one of marketing’s oldest measurement tools—marketing mix modeling—by enlisting agentic AI in a bid to turn what has historically been a slow, backward-looking process into something closer to real-time. The confectionery giant, home to brands like Reese’s and
Nike angered many with its Boston store sign. (Nike via @BenjaminGoggin on X) Last week, a Nike window a few blocks from the Boston Marathon finish line read “Runners welcome. Walkers tolerated.” The ad got pushback from the disability community and running community at large. The brand forgot that it’s
