Google Ads has gone through a steady wave of changes over the past year. Advancements in outputs like Demand Gen and AI Max, and shifts in how users interact with search have all changed how performance shows up in the data. A new Q1 2026 benchmark report from Optmyzr, based
AI is no longer a future disruptor for marketing. It is already changing discovery and buying decisions, and how organizations evaluate market opportunities and compete for growth. Despite this, many marketing leaders are still being evaluated primarily on campaign execution rather than their ability to guide enterprise transformation. Gartner research
Google’s Martin Splitt and Nikola Todorovic, Director of Software Engineering at Google Search, recently discussed how AI is changing Google and SEO. Todorovic encouraged SEOs and businesses to take advantage of AI to analyze data, research competition, and improve their ability to provide value. AI And The Web Ecosystem Google’s
As generative AI floods the web with synthetic content, the creator economy was expected to offer something different: human-led, authentic alternatives. While there are wholly AI-generated influencers, and a report from Wondercraft said 80 percent of creators were using it at some point in their workflow, many believed brands would
Air published Beautifully Illogical built on this fundamental idea; that creation relies on the human mind’s complexity and its need to debate. Highlighting 16 campaigns, the creative swipe file celebrates creative work that couldn’t have been “prompted into existence”, says Gutes Guterman, Air’s social strategist. Works such as Apple’s Spike
An analysis from Amsive found that aggregators and user-generated content platforms lost US search visibility after Google’s March core update, while first-party brand sites, government domains, and content originators gained. Lily Ray of Amsive examined over 2,000 domains using SISTRIX Visibility Index data and categorized them with Google Product Taxonomy
This post was created in partnership with CVS Media Exchange Retail media has become a bigger part of the growth plan for many brands; it has also become harder to manage. There are more channels, more shopper signals, and more pressure to show what is working. During an ADWEEK House
There’s a lesson from the early days of social media that most brands eventually learned the hard way: Social media is not a megaphone. You couldn’t just broadcast your press releases into the feed and expect people to care. The channel had rules. It rewarded conversation, not announcements. The companies
Marketing operations teams have long carried the weight of the tech stack, keeping systems running and data flowing behind the scenes. But the reality of modern MOps is that “maintenance mode” often consumes the bandwidth needed for strategic contribution. At the May 6th MarTech Conference, the session “The art of
This week’s Pulse covers how AI Overviews affect click behavior, what independent research shows, and what earnings reports from Google and Microsoft reveal about search revenue. Here’s what matters for you and your work. Reid Repeats “Bounce Clicks” Argument On Bloomberg Google’s head of Search, Liz Reid, told Bloomberg’s Odd
