Marketing Talent & Staffing Industry News | The Gradient Group

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Once Unimaginable, Publishers Are Preparing to Opt Out of Google Search

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Vitaminwater doubles down on content series celebrating local art

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The 2026 Forbes World’s Most Influential CMOs List

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When AI Puts Gen Z in the C-Suite

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Inside StreetEasy’s decade of iconic NYC subway ads

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Nike versus Adidas: Who’s spending more in race to claim the World Cup crown?

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Industry News

Xoktapayoliztli

A visual celebration of Mexican football culture, blending the country’s pre-Hispanic heritage with the passion and energy of the World Cup. Source link

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How to decide what’s important when everything is urgent

Busy doesn’t mean productive. The real skill is deciding which things deserve your time and which don’t. I’m in charge of the marketing efforts for an entire business unit, which includes 200+ products distributed among four product lines. On this scale, putting in more effort isn’t a viable strategy since

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Save The Children’s touching animated short takes inspiration from kids cartoons to tackle the subject of summer holiday poverty

London-based illustrator Alice Bowsher’s background in large-scale murals, children’s books and colourful character illustrations made her the perfect fit for the commission. Simple and playful, her scenes sensitively draw out everyday family scenarios populated by an ever-growing elephant character in her wonderfully naive visual style. In response to Save The

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How some brand trips miss the mark

The uproar over OpenAI’s luxury creator trip to New York — in which around 30 creators stayed at a high-end farm resort, ate farm-to-table meals and learned beekeeping — has died down. The backlash exposed that brand trips can work, but the format needs to change. If brands continue to

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It’s About Controlling What the Models Measure

When a measurement company pays $2.15 billion in cash for a verification provider whose revenue grew 3% last quarter, it is not buying growth. It is buying a strategic position. Nielsen is acquiring DoubleVerify at $13.60 per share, a 30% premium to the 60-trading day average, with a close expected

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X-Men'97 (in progress)

Portraits from X-Men’97 Series with a personal rendering style,  inspired by and based on the character design by Amelia Vidal @sailorameli Source link

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Events

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