Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! In “The science of how AI pays attention,” I analyzed 1.2 million ChatGPT responses to understand exactly how AI reads a page. This is Part 2. Where Part 1 told you where on a page AI looks, this
Zeta Global is pushing its AI strategy into a new phase with the general availability today of Athena, positioning it as the foundation for what it calls a “superintelligent marketing” era. The pitch is less about new features and more about changing how marketing systems work. The company says Athena
Building Together Building Common Ground is a collective of three studios spanning design, community engagement, and project realization, united by a shared commitment to rural places and the people who live in them. Their work sits at the intersection of planning, construction, and community-building, creating resilient infrastructure that reflects the
The next evolution of SEO is unfolding right now: AI is changing how people discover brands & content. Is your content cited ChatGPT, Gemini, Copilot, & AI Overviews? How do you become a trusted source for AI citations? Can you intentionally influence AI search outputs? Yes, you can. In this
The dawn of the agentic advertising era has led to a land grab, with industry practitioners now facing an increasingly fragmented marketplace of technical standards and interfaces. And with headcounts across the board facing cutback after cutback, meaning they have to do more with less, it’s enough to prompt campaign
As well as getting to know the culture of this new unit and overall on boarding, have they gone through the house style with clients? By that, I mean walking through each account and the clients’ expectations. That includes certain points they value and want to see in all of
Google’s John Mueller answered a question about Google rewriting title tags to show the old brand of a site that rebranded in 2015. Apparently everything was updated to the new brand name, but Google’s search results stubbornly persist in showing the old branding. Old Brand Name Shown In Title Tags
Like the champagne in the Bachelor mansion, Disney may be putting the latest season of The Bachelorette on ice. But as the Mouse House weighs the decision, millions in ad dollars hang in the balance. Disney and ABC made a shocking call last week to remove The Bachelorette from the
Penguin Random House’s penguin is about as iconic as it gets. But now a new series of illustrations celebrates the famous bird with a series of other Playful Penguins, who are seen in a variety of situations. The illustrations were created by Matt Blease and show an ensemble cast of
It’s been an eventful start to the year for AI search, and AI is moving quickly, but there’s a lot of hype and panic. When really search is just doing what it has for the last 30 years, it’s constantly self-updating. At Search Engine Journal, as most other publishers have,
