Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

TikTok pitches advertisers on bold new chapter under US joint venture

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In its latest brand ‘reset,’ Burger King is owning up to mistakes

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Why stores are becoming social spaces as AI reshapes retail’s role

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Sprite’s brand refresh is juicy, crispy, and ready to drink

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The Ad Dollars Disney Could Lose If The Bachelorette Stays Canceled

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11 creative campaigns to know about today

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Apple Is Set to Put Ads in Apple Maps in Services Push

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Industry News

Marketing that pleases everyone converts no one

There’s a scene in the movie “Chef” that I think about too often. The titular chef, Jon Favreau, is convinced by the restaurant owner, Dustin Hoffman, to play it safe and go with the crowd favorites when serving a prestigious food critic, rather than the special new menu the chef

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SOS Oceano – No blue, no green :: Behance

We were invited by Droga5 São Paulo to produce this environmental awareness campaign for SOS Oceano, addressing the direct relationship between the oceans and life on land. Starting from an idea, we structured the project through its process, curating collaborators such as Joules & Joules Laboratory, responsible for developing the

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Inside Pfizer’s plan to bring SEO and AI search in-house

The ad industry’s latest dernier cri is going in-house. Marketers at major advertisers, such as Pfizer, are pulling generative engine optimization (GEO) expertise inside the tent as their sense of urgency over search’s shifting landscape grows. Pfizer officially transitioned its SEO and AI discoverability efforts to its in-house team this

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YouTuber Jesser Launches Parent Company, Preps Expansion

On Friday, the YouTube creator Jesse “Jesser” Riedel announced the formation of JesserCo., a new parent company that will unite his growing portfolio of businesses under a single structure.  The 27-year-old Jesser will remain founder, while Zach Miller, who previously served as president of Bucketsquad, Jesser’s apparel brand, has been

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