Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

How AI is changing political advertising

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The official judgmental map of Cannes Lions 2026

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How US soccer clubs and leagues are scoring more fan data

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6 Brands That Cheered for the New York Knicks’ Historic NBA Championship Win

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KFC debuts a new look and menu strategy

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Cannes Lions contenders: Anthropic, The Ordinary, Icelandair and Life360 top predictions

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Industry News

The top 10 Grand Prix winners from Cannes Lions 2026

There was nice parity at this year’s Cannes Lions International Festival of Creativity in terms of the winners. Usually, multiple campaigns pick up several Grand Prix each; last year, for example, two campaigns won three Grand Prix and a third won two. But this year, the 34 Grand Prix went to 33 different

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Inside the PESO Model® Certification

This year, I tore apart the thing with my name on it. The PESO Model® Certification has taught thousands of people for more than a decade, and I rebuilt it from the studs anyway—because the old version taught PESO as a framework to understand, and 2026 demands you run it

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“Creatives have a mid-life crisis every five years”

The truth is the industry has changed since that narrative. We don’t have the opportunity to visit endless museums to get inspired, spend a day typesetting a poster, get the paints out and experiment. The industry moves faster. I’m hesitant to suggest side projects, because if you’re truly burnt out,

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Retailers believe shopper data can help prove TV ads lead to sales

Streaming is becoming an important part of many retail media networks’ growth strategies, as retailers believe that shopper data can help advertisers prove their TV ads lead to sales. On Tuesday, Walmart said it has agreed to acquire Vibe.co, a self-service connected TV advertising platform for small and mid-sized businesses

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Speed up your painting with issue 268 of ImagineFX

In this month’s ImagineFX we teach you how to turn your ideas into speed painting sessions, as well as show you how to level up your own art with tutorials, sketchbooks and more. Read on below to see all the major articles waiting for you this month. Get yours now!

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