Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

Once Unimaginable, Publishers Are Preparing to Opt Out of Google Search

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Vitaminwater doubles down on content series celebrating local art

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The 2026 Forbes World’s Most Influential CMOs List

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When AI Puts Gen Z in the C-Suite

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Inside StreetEasy’s decade of iconic NYC subway ads

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Nike versus Adidas: Who’s spending more in race to claim the World Cup crown?

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Industry News

LABASAD opens applications for its next cohort of online master’s students

Whilst based in Barcelona, LABASAD has built an internationally recognised reputation around its digital-first model, connecting students with practising designers, illustrators, photographers, creative directors and other specialists spanning the industry. Across its 30 online master’s programmes, combined with our Spanish-speaking programmes, the institution opts to incorporate education and professional practice,

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The case for and against the death of the big brand ad

One quick note before the main event: as a Digiday+ member, you get $200 off passes to the Digiday Publishing Summit, Sept. 14-18 in Miami. Use code MEMBER200. Prices go up Aug. 3, so lock in your rate before then. Marketing has a new favorite argument: is it still smarter

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ChatGPT has no clear brand leader in most categories

ChatGPT is far from settled on which brands define most buying categories. A Semrush analysis found that only 15.2% of topic categories had a clear brand leader across a series of related buyer questions, suggesting AI visibility remains highly competitive even for established companies. The study examined 1,094 U.S. categories

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