Marketing Talent & Staffing Industry News | The Gradient Group

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Paid Vs. Organic Link-Shares: Facebook Limits Unverified To Just Two Per Month

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Unilever Won’t Replace the CMGO Title as Esi Eggleston Bracey Exits

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The New Way to Work With AI in 2026

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Hidden Fatigue: How Digital Devices Drain Professional Well-Being

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The campaigns that caught marketers’ attention in 2025

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MarketCast Report Crushes Gaming Stereotypes: Female Gamers Now Rival Men in Gaming, Reshaping How Brands Should Advertise

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The Vibe Marketing manifesto

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Survive as a Mecca for the Arts?

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$125M Lionsgate Newark film studio breaks ground in South Ward (photos)

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Ad Tech Briefing: Platforms’ measurement transparency moves into view

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Nichiha USA appoints Merlot Marketing as Agency of Record

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Gorilla Glue Sticks To Betty As Creative AOR

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Industry News

The Visibility Engineer Manifesto

“Visibility doesn’t respect silos. Neither can we.” Principle #10 of the Manifesto. Download it here –> The post The Visibility Engineer Manifesto first appeared on Spin Sucks. Source link

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Brands Spent More than $1B on Celebrities in Ads Last Year

Brands Spent More than $1B on Celebrities in Ads Last Year Getty Images Celebrities are playing a bigger role in advertising than ever before. Brands are significantly increasing their investment in celebrity talent in ads even as they consolidate their number of commercial productions, according to a new report from

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From Catalog Cribs to QR Codes: The PESO Model© in Action

TL;DR Becoming a Nonna in 2025 is less “flip through a catalog” and more “scan the QR code and hope the AI can explain what a swaddle sack is.” Baby showers have evolved from pastel balloons and radioactive punch to full-blown brand activations with themes, hashtags, and catering apps. Planning

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