Key Insights A well-integrated PESO Model® marketing operating system is like the perfect latte Even with paid, earned, shared, and owned present at once, it won’t work unless they’re working together as an integrated marketing system To move from coordinated to integrated marketing, you need all of the teams to
Google’s John Mueller answered a question about whether Google’s Preferred Sources feature can override standard ranking signals in Top Stories. His answer offers some clarity about how user preference can influence visibility without giving preferred sites a free pass around Google’s quality systems. Google’s Preferred Sources Google Preferred Sources is
Even though Omnicom’s commerce media unit Flywheel has been operating in close proximity to Omnicom Media since the parent company acquired it in 2023, the holdco quietly acknowledged on Monday that Flywheel has formally been moved under control of Omnicom Media global CEO Florian Adamski. Alongside Flywheel, Omni — the
Ollie Babajide Tikare is a multi-hypenate in the very definition of the word: he’s a photographer, writer, music curator and DJ who touches topics from socio-political essays to fashion, but Ollie maintains that it’s quite exhausting! The artist took to April’s Nicer Tuesdays to take us through his rollercoaster of
One of the more interesting moments in Google’s latest Ads Decoded podcast centered around a growing advertiser concern about AI-generated creative. As more brands gain access to the same AI tools, will advertising eventually start feeling repetitive? Ginny Marvin, Ads Liaison at Google, raised that question directly during the discussion,
This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes shaping the media industry. You can sign up for it here. On Wednesday, media scion James Murdoch joined the bidding war for Vox Media, which has in recent months signaled its
Unity AI, for use in Unity 6, launched in beta yesterday, and I’ve been mulling over what it all means, and on paper, in fact I’ve been curious ever since the Unity AI announcement back in February, but now it’s here it feels like a turning point, with the editor
Google is rolling out five updates to how links appear in its generative AI Search experiences, including AI Mode and AI Overviews. The changes add subscription labels and inline links within responses, among other features. Here’s an example of how the changes will appear: Image Credit: Google Hema Budaraju, VP
Twilio is rolling out a new set of platform capabilities to address one of the most persistent problems in customer experience: conversations that don’t carry over from one interaction to the next. Announced today at SIGNAL 2026, the three new components are a new “conversation layer” designed to connect data,
