Marketing Talent & Staffing Industry News | The Gradient Group

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Paid Vs. Organic Link-Shares: Facebook Limits Unverified To Just Two Per Month

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Unilever Won’t Replace the CMGO Title as Esi Eggleston Bracey Exits

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The New Way to Work With AI in 2026

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Hidden Fatigue: How Digital Devices Drain Professional Well-Being

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The campaigns that caught marketers’ attention in 2025

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MarketCast Report Crushes Gaming Stereotypes: Female Gamers Now Rival Men in Gaming, Reshaping How Brands Should Advertise

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The Vibe Marketing manifesto

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Survive as a Mecca for the Arts?

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$125M Lionsgate Newark film studio breaks ground in South Ward (photos)

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Ad Tech Briefing: Platforms’ measurement transparency moves into view

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Nichiha USA appoints Merlot Marketing as Agency of Record

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Gorilla Glue Sticks To Betty As Creative AOR

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Industry News

The New Way to Work With AI in 2026

A playbook for in-house creative teams For years, brand leadership accepted a specific trade-off: You can have it fast, or you can have it brilliant. The slow burn of campaign development, which took weeks of ideation, storyboarding, and production logistics, was simply the cost of doing business. Today, that’s changed

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Hidden Fatigue: How Digital Devices Drain Professional Well-Being

Digital devices cause “hidden fatigue” through constant notifications, multitasking, and information overload, leading to stress, reduced focus, and diminished well-being among professionals. Rooted in cognitive limits, this epidemic prompts solutions like digital detoxes and human-centric tech design. Addressing it fosters mental sustainability and innovation. The Silent Drain: Unmasking Tech’s Hidden

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Handling the “AI Discount” Question from Clients

TL; DR Price outcomes, not hours. AI collapses drafting time; your fee maps to judgment, QA, compliance, and results. Operationalize standards. Add an AI Accountability Addendum (provenance, data non-training, IP warranties, security, human signoff, remediation). Show your receipts. Use a Deliverable Map that labels AI acceleration vs. human decisions, with

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Apple’s iconic AirPods could have looked very different

It’s easy to forget today how distinctive Apple earphones were when the company launched the iPod back in 2001. Making earphones white instead of black immediately identified iPod (and later iPhone) users, creating a status symbol and a key ingredient for one of the best print ads of the 2000s.

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