Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

How AI is changing political advertising

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The official judgmental map of Cannes Lions 2026

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How US soccer clubs and leagues are scoring more fan data

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6 Brands That Cheered for the New York Knicks’ Historic NBA Championship Win

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KFC debuts a new look and menu strategy

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Cannes Lions contenders: Anthropic, The Ordinary, Icelandair and Life360 top predictions

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Industry News

The Weekend With Ibeyi

Ibeyi are the coolest twin sister music duo filling everyone’s ears with an etherial fusion of alternative R&B sounds and Afro-Cuban jazz. The double act, Lisa-Kaindé Diaz and Naomi Diaz, have released three albums to date Spell 31 (2022), Ash (2017) and Ibeyi (2015) and today the pair have just

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Inside the infrastructure behind Unilever’s creator force

Creators are no longer a media channel or transaction. It’s an entirely new marketing mode — at least that’s what the infrastructure behind Unilever’s creator strategy indicates. Call it a transformation. Back in 2025, Unilever put the industry on notice after announcing its plans to spend half of its media budget

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Interstellar Arc | Part 01: Graphic Systems

Interstellar Arc is a large-scale immersive VR experience positioned between narrative cinema, interactive exhibition, and theme park ride. Set aboard a multi-generational starship traveling toward an exoplanet, the experience unfolds as a continuous environment shaped by systems, interfaces, and the accumulated history of the journey. Source link

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Why your top ranking no longer means you’re winning

Marketers spent years obsessing over rank reports wherever their products appeared. A higher position meant more visibility, more clicks, and more revenue. That mental model made sense when everyone saw roughly the same results for the same query. That world is disappearing. Between geography, shopping history, inventory, and platform-specific algorithms,

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