Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

The Cockroach of Marketing Concepts Will Never Die

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OpenAI has quietly launched its ads manager as it races to build out its ads business

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Inside Netflix’s quest to double ad revenue to $3 billion

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How brands are using access to break through World Cup clutter

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How Jake from State Farm made his TV debut in Netflix’s ‘Running Point’

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Nutella capitalizes on greatest free advertising moment in history on NASA Moon mission

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TikTok pitches advertisers on bold new chapter under US joint venture

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In its latest brand ‘reset,’ Burger King is owning up to mistakes

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Why stores are becoming social spaces as AI reshapes retail’s role

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Sprite’s brand refresh is juicy, crispy, and ready to drink

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Industry News

House of Chappaz Publications :: Behance

House of Chappaz Publications An editorial system for House of Chappaz House of Chappaz, the Barcelona-based contemporary art gallery, commissioned Toormix to design the gallery’s new line of publications, embarking on the creation of the 2024–2025 season catalogue: a piece that needed to document the gallery’s programme, serve as an

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ChatGPT ads are getting cheaper

Advertising in ChatGPT is already getting cheaper. The rate advertisers pay to reach every thousand users has fallen from $60 at launch nine weeks ago to as low as $25 now — and counting. It’s early days, but marketers quoted Digiday a range of prices. Ad agency Jellyfish is currently

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Brian Williams Teams With Netflix for New Podcast Series

Top of the Ticker: “Unscripted, unhurried, and utterly himself.” That’s how Netflix describes Brian Williams ahead of his new podcast series, We’re Back! With Brian Williams. The new Netflix podcast, which debuts later this year, is billed as Williams having conversations with interesting figures shaping popular culture, including actors, writers,

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Synthetic research is a promise with a catch

\ We’re experiencing a conflict between the economic pressure to produce quick and cheap research results and the scientific demand for rigor. Hundreds, if not thousands, of lifelike personas can be generated within minutes by vendors promising strong results. But these often operate as methodological black boxes, producing outputs that

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OFF – Bieannále Budapest – 2025 :: Behance

OFF – Biennále Budapest – 2025 – Poems of Unrest In 2025, the OFF-Biennale Budapest celebrated its tenth anniversary, with the 5th jubilee edition focusing on the concept of security. As multiple crises intensify and converge – fueled by far-right political agendas, wars, the cost-of-living and housing crises, and the anthropogenic

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Events

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