Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

Once Unimaginable, Publishers Are Preparing to Opt Out of Google Search

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Vitaminwater doubles down on content series celebrating local art

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The 2026 Forbes World’s Most Influential CMOs List

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When AI Puts Gen Z in the C-Suite

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Inside StreetEasy’s decade of iconic NYC subway ads

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Nike versus Adidas: Who’s spending more in race to claim the World Cup crown?

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Industry News

City Identity for Gy?r

GY?R ? OFFICIAL CITY IDENTITY (2025) The identity of Gy?r is built on a simple yet meaningful emblem, inspired by the form of a shield and a heart. It represents both structure and emotion, a city that is grounded, yet deeply human. The four waves integrated into the shape reference

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ChatGPT Ads adds conversion bidding and stronger measurement

ChatGPT Ads expanded its advertising platform with new tools for conversion optimization, attribution, budget management, and campaign automation, continuing its push toward serving performance marketers. The update introduces several features advertisers have come to expect from mature advertising platforms, including conversion-optimized bidding, mobile measurement integrations, and bulk campaign management. The

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WNT and Nightly News Finish Strong

ABC World News Tonight with David Muir and NBC Nightly News with Tom Llamas were the only two evening news broadcasts to record viewership gains in total viewers and the Adults 25-54 demo for the week of July 13. The battle between the two newscasts became even more interesting in

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