Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

How AI is changing political advertising

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The official judgmental map of Cannes Lions 2026

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How US soccer clubs and leagues are scoring more fan data

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6 Brands That Cheered for the New York Knicks’ Historic NBA Championship Win

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KFC debuts a new look and menu strategy

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Cannes Lions contenders: Anthropic, The Ordinary, Icelandair and Life360 top predictions

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Industry News

Why are we all obsessed with anti-design?

Over the past decade, anti-design has slowly been creeping its way back into fashion. After a wave of minimalism arrived in response to the vibrant, chaotic nature of 90s/00s design, the creative world soon grew bored of its white space and Helvetica, prompting a counter-movement of imperfect design. But why

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Rethinking Audience Strategy for an Unpredictable Consumer

This post was created in partnership with GroundTruth  Younger consumers are changing retail by blending online viral trends with in-store shopping. During an ADWEEK House Cannes Lions panel co-hosted with GroundTruth, Will Lee, CEO of ADWEEK, sat down with Rosie O’Meara, CEO of GroundTruth, and Katie Comerford, president of commerce

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KFC

some ‘Finger Licking’ Good’ lettering and a re-draw of the colonel as part of JKR’s re-brand of KFC Source link

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Why AI is making DAM more important than ever

For years, marketers treated automation as the answer to growing content demands. Build enough rules into your workflows, and the system could handle the rest. AI is proving that’s not true. According to Bynder’s “State of DAM Report 2026,” 93% of enterprise organizations face content challenges that their existing rules-based

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The Weekend With Ibeyi

Ibeyi are the coolest twin sister music duo filling everyone’s ears with an etherial fusion of alternative R&B sounds and Afro-Cuban jazz. The double act, Lisa-Kaindé Diaz and Naomi Diaz, have released three albums to date Spell 31 (2022), Ash (2017) and Ibeyi (2015) and today the pair have just

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Inside the infrastructure behind Unilever’s creator force

Creators are no longer a media channel or transaction. It’s an entirely new marketing mode — at least that’s what the infrastructure behind Unilever’s creator strategy indicates. Call it a transformation. Back in 2025, Unilever put the industry on notice after announcing its plans to spend half of its media budget

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Events

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