Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

Hershey Bets on Agentic AI to Rethink $2B in Marketing Spend

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How Nike’s Boston Marathon ad exposed a gap in disability fluency

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Case Study | How to Build a Forever Beauty Brand

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Media Buying Briefing: Agencies turn creators into test labs for campaigns and product innovation

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End of the road for the ‘Mad Men’ as AI moves into advertising

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Roku Taps Consumer Data From Best Buy, Instacart, Others in ‘Roku Curate’ Offer to Advertisers

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How ‘Devil Wears Prada 2’ designed a ‘fashion collection’ of brand partners

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The Cockroach of Marketing Concepts Will Never Die

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OpenAI has quietly launched its ads manager as it races to build out its ads business

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Inside Netflix’s quest to double ad revenue to $3 billion

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Industry News

Trade Desk Growth Slows to Lowest Rate Since Covid; Publicis Talks Ongoing

The numbers $689 million: Revenue, up 12% year-over-year from $616 million, and beating Wall Street estimates. $206 million: Adjusted EBITDA, representing a 30% margin. The watercooler talk Despite the fact that revenue beat analyst projections, the 12% year-over-year increase represents The Trade Desk’s slowest revenue growth since the Covid-19-era ad

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How to earn customer trust in the age of AI

Without your customer’s deep and abiding trust, a long-term relationship simply isn’t possible. It builds confidence in your technology’s ability to deliver. It’s trust in you, the people behind your company, that sets the direction and creates the value. That kind of trust exists only between humans. This level of

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Integrated Marketing Is Like the Perfect Iced Coffee Order

Key Insights A well-integrated PESO Model® marketing operating system is like the perfect latte Even with paid, earned, shared, and owned present at once, it won’t work unless they’re working together as an integrated marketing system  To move from coordinated to integrated marketing, you need all of the teams to

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Omnicom quietly moves Flywheel and Omni into the media group

Even though Omnicom’s commerce media unit Flywheel has been operating in close proximity to Omnicom Media since the parent company acquired it in 2023, the holdco quietly acknowledged on Monday that Flywheel has formally been moved under control of Omnicom Media global CEO Florian Adamski. Alongside Flywheel, Omni — the

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