Welcome to the week’s Pulse. Each update this week influences what can appear inside Google’s AI answers, and why. Google brought Preferred Sources into AI Overviews and AI Mode, new data looks at how personal data changes which brands appear in AI Mode, and Google’s CEO discussed AI Overview quality.
Digiday readers need no reminder that the internet’s infrastructure, not to mention its funding, is in flux, causing equal amounts of trepidation and excitement among those earning a living in the digital economy. Amid this dynamic, IAB Tech Lab, the body responsible for setting tech standards in the ad industry,
Input from advisory board members ensures the MSc CIL programme is moving in lockstep with a world shaped by fast-moving technological innovations pushing forward new demands. What the future of working needs are people who can do what algorithms cannot; bring human storytelling to the heart of strategy. “The role
The tools are deployed. The licenses are paid. And if you’re a senior SEO or GEO practitioner right now, you’re probably using AI every day – for drafts, for summaries, for first passes at content that used to take twice as long. That’s real productivity, and it’s not nothing. It’s
Change is coming to 60 Minutes: CBS News announced the appointment of Nick Bilton as executive producer of the long-running newsmagazine show. The author of two New York Times bestsellers, Bilton was previously a columnist for The New York Times and a special correspondent at Vanity Fair. He is also
I’ve been reviewing ergonomic office chairs since Covid 19 so rudely forced me to sit on my spare kitchen chair at home for work. A severe back ache ensued, and I got into office chairs for back pain quick smart. And it wasn’t long before I discovered the Sihoo M18
This post was sponsored by Trendos. The opinions expressed in this article are the sponsor’s own. Are my competitors running ChatGPT ads? Is there an ad library for ChatGPT sponsored results? How do I track who’s advertising in AI answers? Your highest-intent buyers are asking ChatGPT about your category right
Many marketers make the mistake of treating AI as a strategy. It’s not. AI is a tool, an accelerator, and, in some cases, a useful assistant. It can help you work faster, support ideation, and summarize data. AI tools can draft campaign copy, suggest subject lines, generate content variations, and
Rather than reproducing emotion, I attend to its afterimage: the residue that lingers immediately after an emotional occurrence, before it becomes language. The figures and forms in my paintings fail to acquire fixed identities, remaining deliberately unresolved. This incompleteness is not a lack, but an intentional pause. In this pause,
