Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

Universal Ads must pass the pizza test if it’s to steal ad dollars from social

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Software companies are already swarming ChatGPT’s ad economy

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A Guide to the New, Wide World of Agentic Advertising and Commerce Protocols

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Is Netflix, Inc. (NFLX) Becoming a Bigger Advertising Growth Story in 2026?

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How one man became the most sought-after case study editor in advertising

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How Chipotle’s rewards relaunch extends reach of its marketing flywheel

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Industry News

The Weekend With Yinka Ilori

We caught up with artist and designer Yinka Ilori MBE as his colourful new solo show Joy Through Resistance opens at Cristea Roberts Gallery in his home city, London. A display of the artist’s most personal work to date, the show features over 20 new and recent pieces across painting,

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5 Marketer Moves to Know This Week: Knix, Bayer, and More

The revolving door of chief marketing officer (CMO) hires and marketing reshuffles continues. We’ve rounded up the U.S. and global marketing leadership moves you need to know about for the week ending June 12. – Canadian intimates and apparel brand Knix, known for body-positive and taboo-breaking marketing around period underwear, has

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Consumers are ready for AI, but many brands are not

Marketers have spent years asking whether consumers are ready to buy from AI. New research from Invoca suggests that question has largely been answered. The bigger issue is whether brands are ready to support the customer expectations AI has created. According to Invoca’s “B2C Buyers Experience Report,” consumers are increasingly

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Is Your Team Truly Nailing PESO Model® Integration?

TL;DR Most teams confuse coordination with integration, and the difference is costing them. A shared calendar and a launch date don’t make a PESO Model® campaign. Real PESO Model® integration demands connected channel behaviors, shared accountability, and leaders who enforce the system rather than just assign tactics. If you’re surprised

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Inside DUDE Wipes’ unconventional sports sponsorship strategy

Sports sponsorships have long been reserved for big brands with big budgets to match. Increasingly, some marketers are looking for alternative routes onto the field.  Take DUDE Wipes. Back in May, the flushable wipes brand became the “official backside partner” of the Premier Lacrosse League (PLL), placing its branding on

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