Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

Once Unimaginable, Publishers Are Preparing to Opt Out of Google Search

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Vitaminwater doubles down on content series celebrating local art

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The 2026 Forbes World’s Most Influential CMOs List

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When AI Puts Gen Z in the C-Suite

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Inside StreetEasy’s decade of iconic NYC subway ads

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Nike versus Adidas: Who’s spending more in race to claim the World Cup crown?

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Industry News

World Cup buzz isn’t moving needle on Premier League ad spend

Some 128 million viewers tuned into Fox’s FIFA World Cup coverage this summer, a coup that boosted the broadcaster’s revenue 28% to $4.2 billion in its latest quarterly earnings. And yet, the tournament’s draw hasn’t prompted a headlong rush to funnel ad spend toward streaming and broadcast coverage of club

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The Weekend With Jorja Smith

If you’ve got any of the right things playing through your headphones you’ll know that Jorja Smith’s third album What Are The Odds has just dropped, featuring sole production from P2J and collaborations with Afrobeat star Wizkid and grime icon Devlin. The multi-award winning singer and songwriter has built on

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Integrate buys CaliberMind and hopes to close the B2B demand gen loop

B2B demand gen player Integrate announced Wednesday it was acquiring CaliberMind, a platform that pulls together marketing and sales data and provides multi-touch attribution, account/buyer-journey analytics, marketing mix modeling (MMM), account scoring, and revenue intelligence.  Terms of the deal were not disclosed. CaliberMind will remain a dedicated product line with

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Why You Rate Your PESO Model® Maturity One Stage Too High

The May 19th Spin Sucks blog The Six Stages of PESO Model® Maturity found that 91% of teams sit at Scale or below, while 68% describe themselves as running PESO as a system. Every one of those self-described integrators scored in the bottom two stages. That gap isn’t dishonesty; it’s

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