Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

The Cockroach of Marketing Concepts Will Never Die

Read More

OpenAI has quietly launched its ads manager as it races to build out its ads business

Read More

Inside Netflix’s quest to double ad revenue to $3 billion

Read More

How brands are using access to break through World Cup clutter

Read More

How Jake from State Farm made his TV debut in Netflix’s ‘Running Point’

Read More

Nutella capitalizes on greatest free advertising moment in history on NASA Moon mission

Read More

TikTok pitches advertisers on bold new chapter under US joint venture

Read More

In its latest brand ‘reset,’ Burger King is owning up to mistakes

Read More

Why stores are becoming social spaces as AI reshapes retail’s role

Read More

Sprite’s brand refresh is juicy, crispy, and ready to drink

Read More

Industry News

Save 75% on Spider-Man merch, from Lego to luxury watches

As the hype for Spider-Man: Brand New Day ramps up with the release of new posters and an exclusive sneak peek from this year’s CinemaCon, it’s feeling evermore like an endless slog until that 31 July release date. But if, like me, you’re self-admittedly impatient, might I suggest a healthy

Read More

Google simplifies enhanced conversions in Ads

Google is removing friction from one of its most widely used measurement tools, simplifying how advertisers track and optimize conversions in Google Ads. The update combines existing features and reduces the number of decisions teams need to make during setup. Currently, enhanced conversions for web and enhanced conversions for leads

Read More

I AM ITALIANO | The Most Italian Chocolate :: Behance

Fascinated by the secret of Italianità we explore the symbols that make us recognized in the world as Unique.For years, Sabadì has been internationally recognized for producing the finest cold-processed chocolate, for its aging techniques, the refined balance of its flavorings, and the precision of its pairings. With I AM ITALIANO, the challenge was

Read More

Inside The Trade Desk’s programmatic power struggle

No one said running the largest independent demand-side platform in the world would be easy. If recent headlines indicate anything, The Trade Desk now knows that better than anyone. Major agencies, including Dentsu and WPP, are pulling back ad spend from TTD’s OpenPath platform, citing concerns of hidden fees and

Read More

Events

Join Our Newsletter

For more professional opportunities join our newsletter.