Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

Once Unimaginable, Publishers Are Preparing to Opt Out of Google Search

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Vitaminwater doubles down on content series celebrating local art

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The 2026 Forbes World’s Most Influential CMOs List

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When AI Puts Gen Z in the C-Suite

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Inside StreetEasy’s decade of iconic NYC subway ads

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Nike versus Adidas: Who’s spending more in race to claim the World Cup crown?

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Industry News

Business websites dominate Gemini’s local AI citations

Business websites accounted for nearly 60% of Gemini’s citations in local AI search, according to a new study. Steady Demand’s analysis of 14,472 citations from 1,487 local search queries across 50 U.S. metro areas also found that identical searches often produced different AI recommendations. Business websites beat directories. Nearly 60% of

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SpareCharge | Peer-to-Peer EV Charging Brand Identity

SpareCharge is a peer-to-peer EV charging platform that connects drivers with nearby private charger owners. The brand represents accessible energy, trusted connections and community-powered mobility. Its friendly and practical identity makes EV charging feel simple, local and available wherever people need it. The name reflects the core idea, sharing spare

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Why fragmented buyer signals are holding back B2B marketing

Over the past few years, B2B buying has changed dramatically. Buyers now expect relevant, connected experiences across every interaction, whether they’re searching for information online, attending webinars, downloading content or speaking to sales teams.  At the same time, AI has raised buyers’ expectations for speed, personalization and efficiency. Yet delivering

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Amazon Gets Creative Amid Growing Women’s Sports Demand

Sports are such a hot ticket among advertisers, in the upfront and beyond, that some brands are finding themselves iced out and stuck on the sidelines. So Amazon is getting creative for its women’s sports offerings. Women’s sports have already proven to drive increased engagement, with a WPP Media report

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