Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

How AI is changing political advertising

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The official judgmental map of Cannes Lions 2026

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How US soccer clubs and leagues are scoring more fan data

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6 Brands That Cheered for the New York Knicks’ Historic NBA Championship Win

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KFC debuts a new look and menu strategy

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Cannes Lions contenders: Anthropic, The Ordinary, Icelandair and Life360 top predictions

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Industry News

CareDx Illustration System

For CareDX, a California-based biotechnology and precision medicine company leading the field of transplant care, we developed a flexible illustration system based on continuous line drawings. Commissioned by Mucho and created together with our friends and talented partners at Familia, the system translates the brand’s commitment to transplant care into

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AI visibility depends on who writes about your brand

A client called after Google’s May 2026 core update, worried that a flagship product page had slipped from position two to eight. The rankings had dropped, but that wasn’t the first question worth asking anymore. The real question was whether buyers could still find the brand when they asked ChatGPT,

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Inside Electronic Art’s bet in-game ads can out-earn CTV

Gaming is the next big ad medium after social, CTV and retail media. That’s according to Electronic Arts’ vp of advertising and sponsorship, Alex Dao, who’s building out their ads business. The unit launched last month and covers brand partnerships and gameplay integrations, ad units in 3D sports simulations, enhanced

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