Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

Once Unimaginable, Publishers Are Preparing to Opt Out of Google Search

Read More

Vitaminwater doubles down on content series celebrating local art

Read More

The 2026 Forbes World’s Most Influential CMOs List

Read More

When AI Puts Gen Z in the C-Suite

Read More

Inside StreetEasy’s decade of iconic NYC subway ads

Read More

Nike versus Adidas: Who’s spending more in race to claim the World Cup crown?

Read More

Industry News

Build content briefs around people, not keywords

Keyword research can help you understand what people search for, but it doesn’t tell you why they’re searching or what they will need next.  Better content briefs start with the situations your audience finds themselves in, then use those situations to shape what you create and how you measure success. When keywords

Read More

how to shoot The Warehouse Project

Gary Brown Gary Brown has been shooting Manchester’s music scene under the name GB Multimedia for the best part of 20 years, mostly shooting gigs and club nights, but also festivals, weddings and editorial work along the way. His WHP story starts, fittingly, with a bit of nerve: after going

Read More

Events

Join Our Newsletter

For more professional opportunities join our newsletter.