Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

How AI is changing political advertising

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The official judgmental map of Cannes Lions 2026

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How US soccer clubs and leagues are scoring more fan data

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6 Brands That Cheered for the New York Knicks’ Historic NBA Championship Win

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KFC debuts a new look and menu strategy

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Cannes Lions contenders: Anthropic, The Ordinary, Icelandair and Life360 top predictions

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Industry News

Inside Electronic Art’s bet in-game ads can out-earn CTV

Gaming is the next big ad medium after social, CTV and retail media. That’s according to Electronic Arts’ vp of advertising and sponsorship, Alex Dao, who’s building out their ads business. The unit launched last month and covers brand partnerships and gameplay integrations, ad units in 3D sports simulations, enhanced

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Compilation 35

This gallery presents a selection of illustrations, mixing geometric shapes, psychedelic colors, and bold, clean linework. Each piece reflects my signature style?vibrant, detailed, and influenced by European graphic design. Source link

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Stop adopting AI and start solving problems

AI was supposed to make marketing faster, smarter, and more efficient. In theory, it does. But in practice, many teams are moving so quickly to adopt AI that they’re using it reactively instead of strategically. Instead of streamlining work, they’re creating new friction. I’ve watched clients adopt an AI tool

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The Weekend With Rene Matić

The youngest Turner Prize nominee to date, artist Rene Matić’s work spans photography, film and sculpture, often weaving through themes of identity, nationality and belonging, as well as feminism and queerness. The artist has just been awarded the Deutsche Börse Photography Foundation Prize for their project As Opposed to The

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