Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

Universal Ads must pass the pizza test if it’s to steal ad dollars from social

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Software companies are already swarming ChatGPT’s ad economy

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A Guide to the New, Wide World of Agentic Advertising and Commerce Protocols

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Is Netflix, Inc. (NFLX) Becoming a Bigger Advertising Growth Story in 2026?

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How one man became the most sought-after case study editor in advertising

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How Chipotle’s rewards relaunch extends reach of its marketing flywheel

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Industry News

The Weekend With Julia Schimautz

“I’m obsessed with my collection of Japanese magazines, specifically Graphic Design (グラフィックデザイン) from the 1950s-70s. Every time I page through them, something different surfaces – a layout, a detail, a colour choice I’d flipped past a hundred times before. It’s always connected to whatever I’m interested in or working on

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Are junior creative roles really disappearing?

A UK government review published recently revealed one million 16-24 year olds are out of work, with ministers warning of a “lost generation” of talent. In the creative industry it has been widely reported that entry level roles are disappearing. The annual IPA Agency Consensus showed a drop from 56%

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Brands want to be in and out of the closet for Pride Month

It’s Pride Month, and we’re seeing Schrodinger’s marketing, as brands try to be both in and out of the closet with their support of the LGBTQ+ community.  It’s no secret that since the 2024 presidential election, corporate support for the 31 million Americans in this community has dropped faster than

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