Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

Playing House

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YouTube Promises All Things to All Advertisers, With Some Help from AI

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Marketers need to prepare themselves for the end of the click

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Eurovision Is Facing a Major Controversy Over Israel’s Advertising Efforts

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Anthropic’s Claude is telling users to ‘go to bed’ — and the internet has theories why

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CeraVe taps into basketball lore for latest social-first campaign

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TikTok Builds for the AI Future, Welcoming Third-Party Agents for Ads

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Hershey Bets on Agentic AI to Rethink $2B in Marketing Spend

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Industry News

In agentic commerce, your brand promise must be provable

In agentic commerce, brand shifts from a perception advantage to a verifiable advantage. Customers may still choose brands based on emotion or identity, but their AI agents will evaluate those brands using measurable signals such as price transparency, fulfillment reliability, reviews, loyalty value, privacy practices, and service history. This changes

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Luis Fercán Visuals

Creative Direction, Photography & Video | Studio portraits for the promotional posters of Luis Fercán’s new album, Cerezos en Flor, alongside visuals for the accompanying tour. Photo Assistant: Jorge Ponz Lighting: Aisha Niccole Source link

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How Recurrent Ventures Rebuilt Itself

Three years ago, the digital media holding company Recurrent Ventures was struggling.  A $300 million investment from the private equity firm Blackstone in 2022 had turned into an albatross, and the company spent the period that followed shedding titles, laying off staff, and cycling through three chief executives in three

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