Marketing Talent & Staffing Industry News | The Gradient Group

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How AI is changing political advertising

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The official judgmental map of Cannes Lions 2026

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How US soccer clubs and leagues are scoring more fan data

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6 Brands That Cheered for the New York Knicks’ Historic NBA Championship Win

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KFC debuts a new look and menu strategy

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Cannes Lions contenders: Anthropic, The Ordinary, Icelandair and Life360 top predictions

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Industry News

How this League of Legends artist crafted a hot and humid moment

Blake Byun is a freelance Illustrator from South Korea with a deep passion for bringing characters to life. Her focus is on creating narrative-driven illustrations with dramatic lighting and dynamic compositions using Photoshop (see our guides to the best digital art software and the best drawing tablets. Below, Blake talks

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When Past Purchases Aren’t Enough Anymore

This post was created in partnership with Seedtag Identity tracking has dominated digital marketing for two decades, but knowing a profile doesn’t mean understanding a real-time mindset. During an ADWEEK House Cannes Lions panel co-hosted with Seedtag, industry leaders discussed how to look beyond static data points to capture the

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Work.out Brand

Work.out is a modern and dynamic sports coaching company made up of 5 passionate professionals. Brand identity : Logotype, Characters design, Stationary (Business cards, Letterhead, envelope), Wrapping paper & Package Packaging for the 5 products : L-Glutamine & Protein packs, Drive+, Punch +, Avea +, Boost+, Gh+, Can Packaging Design

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What future marketers understand about customer decision-making

One of the most rewarding aspects of teaching marketing is seeing how my students tackle real-world business challenges. Every semester, I review the final projects from my Honors Marketing students at the University of Missouri-St. Louis. This semester was no exception, with students creating marketing plans for organizations across fintech,

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Amazon grows media footprint with iHeart deal, TV outcome tool

Amazon is pushing deeper into the middle of TV and audio ad deals, rolling out a new measurement tool for streamers while tapping iHeartMedia’s 1,000-plus sellers to put its streaming inventory on more media plans.  In the past week, iHeartMedia has expanded its relationship with Amazon Ads to resell inventory

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Why are we all obsessed with anti-design?

Over the past decade, anti-design has slowly been creeping its way back into fashion. After a wave of minimalism arrived in response to the vibrant, chaotic nature of 90s/00s design, the creative world soon grew bored of its white space and Helvetica, prompting a counter-movement of imperfect design. But why

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