Marketing Talent & Staffing Industry News | The Gradient Group

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Playing House

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YouTube Promises All Things to All Advertisers, With Some Help from AI

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Marketers need to prepare themselves for the end of the click

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Eurovision Is Facing a Major Controversy Over Israel’s Advertising Efforts

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Anthropic’s Claude is telling users to ‘go to bed’ — and the internet has theories why

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CeraVe taps into basketball lore for latest social-first campaign

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TikTok Builds for the AI Future, Welcoming Third-Party Agents for Ads

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Hershey Bets on Agentic AI to Rethink $2B in Marketing Spend

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Industry News

Consumers want AI ads with a human touch

Consumers are giving mixed signals about AI content in marketing. People like ads and content that feel useful and relevant, but many are still turned off by marketing that comes across as robotic, emotionally empty, or a little too invasive. Seventy percent of consumers said they can usually spot an

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Walmart warns it may have to raise prices due to fuel costs

Higher fuel prices due to the war with Iran are putting pressure on Walmart’s customers and supply chain, and could lead to higher price tags on the shelf. Consumers may face higher retail prices in the coming months due to higher-than-planned fuel costs in global distribution and fulfillment operations and

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Rugrats is the retro game revival no one saw coming

Rugrats might not be the franchise you most think of when it comes to retro gaming, but Nickelodeon’s classic flagship show from the ’90s has had a broad incursion into video games. The intrepid toddlers appeared in 3D polygons in the original Search for Reptar and as 2D sprites in

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