Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

Hershey Bets on Agentic AI to Rethink $2B in Marketing Spend

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How Nike’s Boston Marathon ad exposed a gap in disability fluency

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Case Study | How to Build a Forever Beauty Brand

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Media Buying Briefing: Agencies turn creators into test labs for campaigns and product innovation

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End of the road for the ‘Mad Men’ as AI moves into advertising

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Roku Taps Consumer Data From Best Buy, Instacart, Others in ‘Roku Curate’ Offer to Advertisers

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How ‘Devil Wears Prada 2’ designed a ‘fashion collection’ of brand partners

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The Cockroach of Marketing Concepts Will Never Die

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OpenAI has quietly launched its ads manager as it races to build out its ads business

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Inside Netflix’s quest to double ad revenue to $3 billion

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Industry News

Where creative and technical teams meet

The reality of the current marketing landscape is that “experimenting” with AI is no longer enough to move the needle. At the May 2026 MarTech Conference, Molly St. Louis (EM Marketing) moderated a panel of leaders including Greg Boone (Walk West), Peter Isaacson (Invoca), and Kate Roberts (Cella by Randstad

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AI Is Quietly Destroying Your Best Content

TL;DR AI made distribution effortless. It also made dilution invisible. Each generation of AI-rewritten content softens the claim, drops the proof, and homogenizes the voice. By the fourth generation, your best work reads like everyone else’s—and the answer engines that now decide who gets surfaced cannot tell you apart from

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Amazon Flexes Its Reach With Star-Packed Upfront

The quick summary: For its third annual upfront presentation on May 11, Amazon drew hundreds of ad execs, agency representatives, and brand marketers to New York’s Beacon Theatre for a high-energy, 90-minute, celebrity-filled presentation. DJ Diplo kicked off the evening, followed by country music star Kacey Musgraves. Amazon’s top talent

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Events

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