Discord is taking its ads business further down the funnel with its latest ad format, Play Quest+. The format lets brands offer players rewards for completing in-game actions, such as finishing a match, completing a tutorial or playing with a friend. It marks a shift for Discord from simply putting
Alfie Whiteman might be the ultimate multi-hyphenate: a former Tottenham Hotspur goalkeeper turned director and photographer. While playing professionally, he began building what he calls a “parallel life” in the creative world until the two could no longer run alongside each other. Eventually he traded a childhood dream for something less
Google’s generative UI is being introduced to AI Overviews this week, enabling interactive tools to be generated directly within search results. I covered the announcement on Wednesday. This expansion is especially important for websites that depend on search traffic from embedded tools. In a previously published Google paper, the team
AI is reshaping how brands imagine, produce, and tell stories, but the most effective creative work still starts with human ideas. In this episode of Adspeak by ADWEEK, Nik Kleverov, co-founder and chief creative officer at Native Foreign, explores how visual AI is helping brands including Toys“R”Us, Coca-Cola, and Delta
Having an aesthetically pleasing workspace is much more than just looks – nail down your setup, and you have a curated space to let your creativity blossom. While you might think it’s all about choosing one of the best desk chairs or one of those fancy standing desks, it’s what’s
SEO practitioners who rely on long-form narrative arcs to keep users on a page are losing ground to automated search synthesis. Google AI Overviews compress multi-source information into immediate factual summaries, requiring content architects to prioritize immediate data retrieval over traditional brand storytelling. If your pages bury the primary answer,
B2B marketing budgets are influenced by data that fewer than half of the people responsible for measuring marketing and communications fully trust. Only 49% of respondents are very confident in the accuracy and completeness of their data. Yet measurement influences strategy or budgets for 88% of respondents in paid social,
AI companies are buying pallets of old printed books. Physical books, paper and glue, the format the entire industry was supposed to have made quaint. ISBNdb, a broker that sources bulk print acquisitions for AI labs, pitches it with a straight face: “The world’s best AI training data is sitting
There’s a sneaker shop in my neighborhood where troops of lithe, late 20-somethings congregate for a weekly running club. The wall opposite the front door is dominated by long shelves holding 80 different running shoes and, by the bottom left corner, beneath the pairs of Adidas, Brooks, Hoka, On, New
