Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

How AI is changing political advertising

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The official judgmental map of Cannes Lions 2026

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How US soccer clubs and leagues are scoring more fan data

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6 Brands That Cheered for the New York Knicks’ Historic NBA Championship Win

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KFC debuts a new look and menu strategy

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Cannes Lions contenders: Anthropic, The Ordinary, Icelandair and Life360 top predictions

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Industry News

3 direct mail lessons for evaluating agentic commerce

Walk into any CMO’s office this quarter, and you’ll find a stack of vendor proposals built on 12-month payback periods, with vendors quite confident about year one and a little less sure about year three. This is where a successful pilot turns into technical and operational debt. The agentic commerce

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“Our power has always been in the ability to curate”

Katie Cadwell, co-founder of branding studio Lucky Dip and The NDA Podcast: Automation isn’t detracting from design thinking. It’s taking away design time. It’s changing how design is delivered. Our power has always been in the ability to curate. We used to print everything in the studio, put it up

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An introvert’s guide to navigating Cannes Lions 2026

Afternoons at Cannes tend toward a particular kind of frenzy. The rosé is flowing, the diary is full and somewhere on the Croisette a panel is running 15 minutes over. Kelly Taylor has other plans. On at least one afternoon she intends to disappear — onto her balcony, alone, with

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New Adobe Creative Cloud updates will genuinely save you time

Adobe has just announced a sweeping set of updates across Creative Cloud, and if you’re a photographer, video editor, or designer, you’ll want to know about them. Rolling out this week, these innovations are squarely focused on cutting out the friction of editing, giving you more time to create. From

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Salesforce acquires Fin, formerly known as Intercom

Salesforce signed a definitive agreement to acquire Fin, a customer agent vendor formerly known as Intercom, for approximately $3.6 billion. The deal comes only one month after Intercom adopted the Fin name. The company’s core offering is an AI agent that specializes in end-to-end resolution of complex customer queries across

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