Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

How AI is changing political advertising

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The official judgmental map of Cannes Lions 2026

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How US soccer clubs and leagues are scoring more fan data

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6 Brands That Cheered for the New York Knicks’ Historic NBA Championship Win

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KFC debuts a new look and menu strategy

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Cannes Lions contenders: Anthropic, The Ordinary, Icelandair and Life360 top predictions

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Industry News

What customers tell friends that marketers miss

The most important step before writing a marketing headline is understanding what drives your customer. Across all the performance marketing campaigns I’ve optimized for travel, retail, construction, medical, and health brands, the same pattern holds. Get to know the customer first, and the results follow. In today’s automated media environment,

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OpenAI expands ads manager and CPC to U.K.

Just six weeks after OpenAI’s ads manager was made widely available in the U.S., the AI company has now expanded the product to the U.K., in beta. The move makes the U.K. the fifth market with access to the self-serve platform, joining the U.S., Canada, Australia and New Zealand. The

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WAVES OF GRAIN ? Germany

This series explores wind-swept grain fields near Hamburg, revealing fluid patterns, soft textures and shifting forms that transform familiar landscapes into abstract studies of movement, light and rhythm. Source link

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