Getting started in game development is challenging at the best of times, and it can become even more daunting when you factor in the need for promotion and marketing. There are so many games out there that it can be a constant battle to get visibility. Hooking up with a
The White House’s communications challenges prove one thing: earned media success requires omnipresence. Gini Dietrich dissects what their former comms director learned working with Biden in the past year The post The New Rules of Modern Earned Media first appeared on Spin Sucks. Source link
TL;DR Disambiguation is the process of resolving ambiguity and uncertainty in data. It’s crucial in modern-day SEO and information retrieval. Search engines and LLMs reward content that is easy to “understand,” not content that is necessarily best. The clearer and better structured your content, the harder it is to replace. You have
On YouTube, The Rest is History podcast draws roughly around 500,000 viewers, who stick around for an average of about 48 minutes. That’s close to the length of a traditional hour-long show and even longer than the podcast’s strong audio average of around 40 minutes.. For the production team, seeing
Storytelling transcends time and culture yet most brands still struggle with it. Meg Crumbine breaks down why storytelling matters and how to close the gap. The post Why Are Brands Still Struggling With Storytelling? first appeared on Spin Sucks. Source link
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Agentic commerce transforms organic search from a source of cheap traffic into the mandatory gatekeeper of AI verification. Marketing arbitrage dies; product truth wins. Image Credit: Kevin Indig This week, we’re covering: Why agentic commerce filters out marketing-first
Lady Gaga is lending her voice to Rocket and Redfin’s Super Bowl 60 campaign. The pop star appears in a teaser spot, released Tuesday, that offers an early look at the brands’ upcoming Big Game commercial. The black-and-white, nearly four-minute video features Lady Gaga singing a reimagined version of “Won’t
Last September at Nicer Tuesdays in New York, our US editor-at-large Elizabeth Goodspeed sat down for a chat with legendary designer Michael Bierut. In this insightful Q&A, Michael told the audience about his experiences working with a variety of clients, the responsibility that designers have to service “beauty” and how
How are you adapting your content strategy for AI search? GIni Dietrich has put together a comprehensive guide on evolving the PESO Model© for the age of AI-powered search engines. The post How Communicators Must Adapt to AI Search Results first appeared on Spin Sucks. Source link
