Marketing Talent & Staffing Industry News | The Gradient Group

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Playing House

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YouTube Promises All Things to All Advertisers, With Some Help from AI

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Marketers need to prepare themselves for the end of the click

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Eurovision Is Facing a Major Controversy Over Israel’s Advertising Efforts

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Anthropic’s Claude is telling users to ‘go to bed’ — and the internet has theories why

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CeraVe taps into basketball lore for latest social-first campaign

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TikTok Builds for the AI Future, Welcoming Third-Party Agents for Ads

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Hershey Bets on Agentic AI to Rethink $2B in Marketing Spend

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Industry News

Bad AI customer agent bots are a growing brand risk

Last year, a grieving air traveler asked Air Canada’s chatbot about bereavement fares. The bot invented a refund policy that did not exist. The customer acted on it, the airline ended up in court, and the story went viral. The court rejected Air Canada’s argument that its chatbot was a

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Aperture Capital | Brand Identity

Numinous Agency built the full brand identity for Aperture Capital, a Chicago-based private equity firm investing in mid-market American industrial businesses. The work spans positioning, mark, typography, voice, stationery, and publication systems. Source link

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Instrument agency’s formula for leading the charge in design

Design and technology are two words that are very often thrown together. They’re a subject at school, whole political departments and an entire industry in and of itself. Many creative agencies label themselves as such, but few have these spaces as integrated into their practice as Instrument. From the inside

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Vox Media’s Unsold Brands Field Penske Interest, Exec Exits

This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes shaping the media industry. You can sign up for it here. Following the Wednesday sale of New York Magazine, the Vox Media Podcast Network, and Vox to James Murdoch for $300

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