Whether it’s a giant flat white or a game of chess that doubles up as a cheese board, much of set designer and art director Saskia Martindale’s personal practice centres on food. But it’s an obsession that’s surfaced in her commercial projects too. A designer of objects, props and sets,
Learning anything new takes time. Shelly Verkamp explores what the forgetting curve teaches us about mastering the PESO Model©. The post What Wine and Travel Taught Me About Mastering the PESO Model© first appeared on Spin Sucks. Source link
Google’s Danny Sullivan and John Mueller’s Search Off The Record podcast offered guidance to SEOs and publishers who have questions about ranking in LLM-based search and chat, debunking the commonly repeated advice to “chunk your content.” But that’s really not the conversation Googlers should be having right now. SEO And
Lloyds is “significantly investing” in brand amid a wider focus on experience-led customer journeys, as the bank looks to “reassert leadership and relevance”. Lloyds has unveiled a new brand platform focused on giving consumers confidence the bank can help “turn their aspirations into reality”. Positioned as a “bold creative reset”,
Apple has today announced a collection of creative apps that feels similar to Adobe’s Creative Cloud. In this offering, there’s Final Cut Pro for video editors, Logic Pro for music makers and Pixelmator Pro for image editors on the Mac and iPad, plus Motion, Compressor and MainStage for the Mac
If your crisis comms plan still assumes you have a few hours to respond…You don’t. You have 2.4 milliseconds. Gini Dietrich describes how to get ready before your CEO ends up trending. The post Why Speed Matters in Crisis Communications first appeared on Spin Sucks. Source link
Right now, we’re dealing with a search landscape that is both unstable in influence and dangerously easy to manipulate. We keep asking how to influence AI answers – without acknowledging that LLM outputs are probabilistic by design. In today’s memo, I’m covering: Why LLM visibility is a volatility problem. What
Companies are prioritizing people-first cultures that support employees as whole humans, not just workers. In this landscape, flexible, modern work models are becoming foundational — giving employees autonomy while maintaining strong connections and collaboration. As reflected by this year’s WorkLife finalists, workplaces are investing in community-building programs that foster stronger
“I’ve been obsessed with gossip since forever. I’m a very relationship oriented person, with my love and care for my friends & community (and vice versa) being quite a big value driver,” says Deborah. “Gossip to me is far from a bad thing, but rather a tool that communities use
Sir Martin Sorrell says “PR is dead.” What he really means is “publicity.” Modern PR builds credibility, educates LLMs, engages humans, and drives revenue. The post Publicity Is Dead. PR Is Not. first appeared on Spin Sucks. Source link
