Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

Once Unimaginable, Publishers Are Preparing to Opt Out of Google Search

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Vitaminwater doubles down on content series celebrating local art

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The 2026 Forbes World’s Most Influential CMOs List

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When AI Puts Gen Z in the C-Suite

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Inside StreetEasy’s decade of iconic NYC subway ads

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Nike versus Adidas: Who’s spending more in race to claim the World Cup crown?

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Industry News

The Rundown: Google’s legal woes with ad tech rivals

Teads has filed suit against Google’s ad tech practices, bringing the sum total of such cases to four as the industry awaits the looming remedies ruling from Justice Leonie Brinkema following a related antitrust case. The developments bring Teads in lockstep with fellow ad tech companies Magnite, OpenX, and PubMatic,

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Paramount Execs Reveal Why They Believe They’ll Win WBD Merger Trial

The numbers: March 2027—A federal judge set the date for the Paramount and Warner Bros. Discovery merger trial for next March, shortly before the company gave its Q2 earnings call on Tuesday. 81.6 million—Paramount+ subscribers worldwide after 2 million additions in the quarter. $30 billion—Expected total revenue in 2026, reflecting

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Tero Saarinen Company: Study of life through dance

Together with Tero Saarinen Company, we created a cultural brand strategy and visual identity for one of the world’s leading contemporary dance companies. The renewal translates a unique artistic philosophy into a distinctive performing arts brand, strengthening communication, audience engagement and cultural storytelling. Source link

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OpenAI ad experiment could change what happens after the click

OpenAI appears to be experimenting with a new ChatGPT advertising format that replaces the traditional destination website with a conversational AI agent tailored to each business. Instead of sending users to a landing page, clicking an ad would open a business-specific ChatGPT conversation equipped to answer questions, surface products, and

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