Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

How AI is changing political advertising

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The official judgmental map of Cannes Lions 2026

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How US soccer clubs and leagues are scoring more fan data

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6 Brands That Cheered for the New York Knicks’ Historic NBA Championship Win

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KFC debuts a new look and menu strategy

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Cannes Lions contenders: Anthropic, The Ordinary, Icelandair and Life360 top predictions

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Industry News

As CTV spending grows, buyers raise the bar on transparency

Marketers have taken their digital video ad budgets and thrown rocket fuel on it, growing that spend to surpass $80 billion in the U.S. this year, according to estimates by the Interactive Advertising Bureau (IAB). Clarity and control in those ad buys, however, aren’t keeping pace.  The IAB’s latest findings

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Insights on Marketing’s Future From the Adweek Press Hour

What are the forces shaping the future of marketing? At Cannes Lions, ADWEEK executive editor Alison Weissbrot sat down with executives from the marketing world to unfurl the aforementioned question, as well as other issues affecting the industry, during the Adweek Press Hour at the Omnicom Space. First up was

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Inside StreetEasy’s decade of iconic NYC subway ads

For ten years, the brand has leaned on wit and charm in direct creative to connect with a single market. Finding an apartment you love in New York City is competitive, expensive, and often fraught with drama—not to mention concessions. In other words, it’s nothing short of a miracle. That’s

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