Most Smart Bidding problems get blamed on the wrong thing. People switch strategies, lower targets, and argue about primary versus secondary conversions, when the real problem might be more upstream: the conversions feeding the algorithm are not real. Not which conversions you optimize for, but whether the ones you count
This story was first published by Digiday sibling Modern Retail. Tariff refunds continue to bolster the balance sheets of big retailers while consumers remain constrained by higher fuel prices and other macroeconomic factors. Walmart has received about $2.9 billion in tariff refunds, the company’s CFO John David Rainey told investors
Multimedia artist Jazz Grant joined London’s Nicer Tuesdays stage in July hot off the heels of her group show Are We Really Here? The collagist draws upon her dual heritage and the vast potential of physical materials – and Jazz takes our audience through her career, from the origin of
Today’s Ask an SEO question is: “I suspect my site has content cannibalization issues – multiple pages competing for similar keywords. How do I identify cannibalization problems at scale, and what’s the best way to consolidate or differentiate pages without losing existing rankings?” Great question, and it’s an easy one
This is TVNewser’s basic cable network ranker and cable news report for the week of Aug. 10, 2026. CNN was the only cable news network to finish the week with gains in one of the weekly measured categories, growing in the Adults 25-54 demo during primetime for the just-concluded week.
A monitor light bar could be the enhancement your home office or studio setup needs to help you work more comfortably – and it doesn’t have to cost much. Amazon has the Lymax Pro+ with sensor reduced by 31% from $69.99 to $48.59 (click the coupon box on the site
Microsoft Advertising is making another change to how advertisers use automated bidding, this time removing Max CPC from the setup of new campaigns. Microsoft says the setting can interfere with its bidding system’s ability to optimize toward performance goals, even when advertisers set the maximum CPC above their average CPC.
You’ve bought the best AI tools with the expectation of faster delivery, but nothing’s really changed. Marketing campaigns still take weeks, if not months, to deliver. If this sounds familiar, you don’t have a technology problem — you have an operating model problem. For the last 10-15 years, marketing departments
