Marketing Talent & Staffing Industry News | The Gradient Group

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TikTok pitches advertisers on bold new chapter under US joint venture

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In its latest brand ‘reset,’ Burger King is owning up to mistakes

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Why stores are becoming social spaces as AI reshapes retail’s role

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Sprite’s brand refresh is juicy, crispy, and ready to drink

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The Ad Dollars Disney Could Lose If The Bachelorette Stays Canceled

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11 creative campaigns to know about today

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Apple Is Set to Put Ads in Apple Maps in Services Push

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Industry News

AI search adoption splits along income lines

Everyone is talking about AI search as if it’s already universal — as if we’ve collectively moved on, users have shifted and discovery has changed for everyone. But the reality is far less straightforward. While AI search is growing fast, it isn’t being adopted evenly. The gap is increasingly shaped

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Orthofer :: Behance

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Hires and Exits at Babylist, OpenAI, McDonald’s, and more

This week has been another revolving door of hires and promotions at brands, from chief marketing officer (CMO) exits to marketing reshuffles. We’ve rounded up the U.S. and global marketing leadership moves you need to know about for the week ending April 10. – Kate Rouch is stepping down as

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