One of the biggest priorities for marketing teams is managing the transition from conventional search to customers and prospects using AI for research. Although SEO remains essential, it’s critical that your brand appears in AI search summaries and chatbot answers. Marketers are being bombarded with advice and recommendations on how
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Welcome to the week’s SEO Pulse for the best of this week’s news: updates cover what early data reveals about the February Discover core update, why Google may ignore a valid sitemap, and how businesses are trying to game AI assistant memory. Here’s what matters for you and your work.
The idea of agencies selling subscriptions instead of billable hours has kicked up significant debate over the past week. It started when S4 Capital’s Monks told me it expects roughly a quarter of its revenue to come from subscriptions by year end. Cue the hot takes that are nearly unanimous
Artist and designer Kelly Anna’s work spans product design, sculpture, activations and collaborations – she even has her own paint colour with Lefranc Bourgeois, and it was an honour to have her return to the stage in London at December’s Nicer Tuesdays. From painting football pitches for Nike to getting
Microsoft has rewritten the Bing Webmaster Guidelines to cover how content appears in both traditional search results and Copilot’s AI-generated answers. The previous version focused on how Bing indexes and ranks websites. The rewrite extends that to Copilot and grounding API results, treating “grounding results and citations” as additional eligibility
Top of the Ticker: CNN’s Saturday morning program First of All with Victor Blackwell celebrated its 100th episode this past weekend. To mark the occasion, the staffers of the weekly show, which is also available via podcast, treated themselves to a celebratory cake. Launched in 2024, First of All covers
Can you believe that Cricut has been around for 20 years? To celebrate this special Anniversary and mark the occasion, the company has launched not one, but two brand-new cutting machines – the Cricut Joy 2 ($139.99 / £129.99) and the Cricut Explore 5 ($249 / £249.99) – available to
Google’s February 2026 Discover core update has finished rolling out, per an update posted to the Search Status Dashboard at 2:02 AM PT on February 27. The rollout took roughly 22 days, starting February 5. That’s about 8 days longer than Google’s original estimate of up to two weeks. Google
For marketing teams, AI is acceleration. For many customers, it’s a ride to someone else’s destination. Braze’s “Global Customer Engagement Review 2026” paints a picture that should make marketing leaders pause. On the one hand, adoption within marketing teams is nearly universal. On the other hand, consumers remain skeptical about
