Welcome to It’s Nice That’s first In Depth edition – a new editorial series, going beneath the surface of the topics at the top of the creative agenda. Through these themed editions, we will explore subjects affecting creatives’ work and lives, helping you to understand the current landscape, get inspired,
Visibility engineering turns earned and owned media into compounding credibility so your expertise is clear, trusted, and surfaced again and again. The post Visibility Engineering is the New Playbook for Earned Media first appeared on Spin Sucks. Source link
Digiday reports that an early version of ChatGPT’s ads manager, available to a subset of pilot advertisers, now shows cost-per-click bids ranging from $3 to $5, based on screenshots reviewed and verified by the publication. Until now, advertisers in the pilot have paid on a CPM basis, meaning a flat rate per 1,000
Tim Cook was never going to be Steve Jobs. No one, possibly not even Jobs himself, could ever live up to the last great legend of 20th century business. But, as his exit date is announced, how should marketers assess the man who stepped into those enormous, distressed sneakers in
Almost eight years since Duncan Jones first announced plans for a Rogue Trooper movie adaptation, we finally have a teaser. Liberty Films doesn’t give much away in the 20-second sequence, but we do see a glimpse of the genetic infantryman from the classic 2000AD comic strip in action, along with
Google Ads has enabled call recording by default for eligible call flows associated with AI-qualified call leads, with exceptions for prior opt-outs and certain sensitive verticals. A new Google support page describes the feature, which uses AI to evaluate phone conversations instead of relying on call duration alone to count
Microsoft is introducing AI Max for Search campaigns, which expands query matching and personalizes ad delivery across Copilot and Bing. It is also rolling out updates designed to help advertisers stay visible as AI agents take on a larger role in discovery and transactions. The changes span measurement, commerce, and
Onsene is a boutique architectural visualization studio built on authorship, curation, and atmosphere. The work puts life at the center of the frame, translating space into scenes that feel inhabited, credible, and unforgettable. “Life on scene” is the brand’s point of view: every image is directed with intention, shaping light,
Google introduced new features for Search that continues its evolution into a more task-oriented tool, enabling users to launch AI agents directly from AI Mode and complete more tasks. This is a trend that all SEOs and online businesses need to be aware of. Rose Yao, Product leader in Search,
That’s a lot for a company that only launched an ads business two months ago. The breakneck clip at which OpenAI is moving begs the question: Is OpenAI moving too fast with their ads? “It seems like at this point, they’re running at lightning speed,” Krystal Scanlon, senior platforms reporter
