Quote: Ruth StoutPhotos: Lena Sanver “There is a privacy about it which no other season gives you…. In spring, summer and fall people sort of have an open season on each other; only in the winter, in the country, can you have longer, quiet stretches when you can savor belonging
CEOs love metrics that move the needle. Gini Dietrich shows you how to report PR results in terms that resonate with leadership. The post Building a Strategic Communications Measurement Framework first appeared on Spin Sucks. Source link
Google published a research paper about creating a challenging dataset for training AI agents for deep research. The paper offers insights into how agentic AI deep research works, which implies insights for optimizing content. The acronym SAGE stands for Steerable Agentic Data Generation for Deep Search with Execution Feedback. Synthetic
Generative AI is everywhere, whether you like it or not. Content creation is no exception, with AI influencers signing brand deals and real-life influencers using AI tools to help plan their content schedules or write scripts. The latest trend? Vibe coding, a new way for creators to build advanced computer
For those who are in desperate need of stimulation, this zine delivers – its visual language is razor-sharp and packed with colour, each page feels like a porno magazine that has vomited everywhere. Hattie calls it a “frenetic deluge”, a collection of themes that circle the drain of “online fatigue”,
Kim Markus shares five 5 PR lessons from Wicked – Elphaba, Glinda, and the rest of Oz – that can guide PR pros in creating effective, human-centered campaigns. The post 5 PR Lessons From Wicked and Its Most Iconic Characters first appeared on Spin Sucks. Source link
A click drop in your Google Ads account can feel like the floor just moved under your account. Not because clicks are considered more of a vanity metric. But because most sites still convert just a small slice of visitors. Shopify, believe that 2.5-3% is an average benchmark for industry
OpenAI is asking select advertisers to commit at least $200,000 as it rolls out beta ads on ChatGPT, the company confirmed to ADWEEK. The beta is small and tightly controlled. An OpenAI spokesperson said the limited scope of the test is deliberate, intended to see what types of ads provide
Why you can trust Creative Bloq Our expert reviewers spend hours testing and comparing products and services so you can choose the best for you. Find out more about how we test. Fighting Force Collection (Image credit: Core Design / Implicit Conversions / Limited Run Games) Publisher: Limited Run Games
NEW RESEARCH: How will earned media strategies evolve in 2025’s hyper-fragmented landscape? From micro-influencer partnerships to blockchain verification, Gini Dietrich has what you need to know. The post The Communicator’s Guide to the 2025 Earned Media Mosaic first appeared on Spin Sucks. Source link
