Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

How AI is changing political advertising

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The official judgmental map of Cannes Lions 2026

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How US soccer clubs and leagues are scoring more fan data

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6 Brands That Cheered for the New York Knicks’ Historic NBA Championship Win

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KFC debuts a new look and menu strategy

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Cannes Lions contenders: Anthropic, The Ordinary, Icelandair and Life360 top predictions

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Industry News

What future marketers understand about customer decision-making

One of the most rewarding aspects of teaching marketing is seeing how my students tackle real-world business challenges. Every semester, I review the final projects from my Honors Marketing students at the University of Missouri-St. Louis. This semester was no exception, with students creating marketing plans for organizations across fintech,

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Amazon grows media footprint with iHeart deal, TV outcome tool

Amazon is pushing deeper into the middle of TV and audio ad deals, rolling out a new measurement tool for streamers while tapping iHeartMedia’s 1,000-plus sellers to put its streaming inventory on more media plans.  In the past week, iHeartMedia has expanded its relationship with Amazon Ads to resell inventory

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Why are we all obsessed with anti-design?

Over the past decade, anti-design has slowly been creeping its way back into fashion. After a wave of minimalism arrived in response to the vibrant, chaotic nature of 90s/00s design, the creative world soon grew bored of its white space and Helvetica, prompting a counter-movement of imperfect design. But why

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Rethinking Audience Strategy for an Unpredictable Consumer

This post was created in partnership with GroundTruth  Younger consumers are changing retail by blending online viral trends with in-store shopping. During an ADWEEK House Cannes Lions panel co-hosted with GroundTruth, Will Lee, CEO of ADWEEK, sat down with Rosie O’Meara, CEO of GroundTruth, and Katie Comerford, president of commerce

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KFC

some ‘Finger Licking’ Good’ lettering and a re-draw of the colonel as part of JKR’s re-brand of KFC Source link

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