Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

Universal Ads must pass the pizza test if it’s to steal ad dollars from social

Read More

Software companies are already swarming ChatGPT’s ad economy

Read More

A Guide to the New, Wide World of Agentic Advertising and Commerce Protocols

Read More

Is Netflix, Inc. (NFLX) Becoming a Bigger Advertising Growth Story in 2026?

Read More

How one man became the most sought-after case study editor in advertising

Read More

How Chipotle’s rewards relaunch extends reach of its marketing flywheel

Read More

Industry News

Consumers are ready for AI, but many brands are not

Marketers have spent years asking whether consumers are ready to buy from AI. New research from Invoca suggests that question has largely been answered. The bigger issue is whether brands are ready to support the customer expectations AI has created. According to Invoca’s “B2C Buyers Experience Report,” consumers are increasingly

Read More

Is Your Team Truly Nailing PESO Model® Integration?

TL;DR Most teams confuse coordination with integration, and the difference is costing them. A shared calendar and a launch date don’t make a PESO Model® campaign. Real PESO Model® integration demands connected channel behaviors, shared accountability, and leaders who enforce the system rather than just assign tactics. If you’re surprised

Read More

Inside DUDE Wipes’ unconventional sports sponsorship strategy

Sports sponsorships have long been reserved for big brands with big budgets to match. Increasingly, some marketers are looking for alternative routes onto the field.  Take DUDE Wipes. Back in May, the flushable wipes brand became the “official backside partner” of the Premier Lacrosse League (PLL), placing its branding on

Read More

MS NOW Only Network to Grow Across All Dayparts

This is TVNewser’s basic cable network ranker and cable news report for the week of June 1, 2026. MS NOW began the month on solid footing as it was the only cable news network to finish with gains in total viewers and the Adults 25-54 demo during primetime and total

Read More

Events

Join Our Newsletter

For more professional opportunities join our newsletter.