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Hershey Bets on Agentic AI to Rethink $2B in Marketing Spend

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How Nike’s Boston Marathon ad exposed a gap in disability fluency

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Case Study | How to Build a Forever Beauty Brand

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Media Buying Briefing: Agencies turn creators into test labs for campaigns and product innovation

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End of the road for the ‘Mad Men’ as AI moves into advertising

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Roku Taps Consumer Data From Best Buy, Instacart, Others in ‘Roku Curate’ Offer to Advertisers

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How ‘Devil Wears Prada 2’ designed a ‘fashion collection’ of brand partners

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The Cockroach of Marketing Concepts Will Never Die

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OpenAI has quietly launched its ads manager as it races to build out its ads business

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Inside Netflix’s quest to double ad revenue to $3 billion

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Industry News

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FEIRA26 :: Behance

div:not(.PrimaryNav-siteSearch-yuO) :focus-visible{outline:1px solid var(–be-one-off-custom-outline-color, var(–be-accessibility-outline-color));outline-offset:3px}.PrimaryNav-hamburgerMenu-iBG :focus-visible{outline:1px solid var(–be-one-off-custom-outline-color, var(–be-accessibility-outline-color));outline-offset:3px}.PrimaryNav-transparentStrip-u4D :focus-visible{outline:1px solid #fff;outline-offset:3px}.PrimaryNav-transparentStrip-u4D .PrimaryNav-skipContent-y_5,.PrimaryNav-transparentStrip-u4D .PrimaryNav-skipFooter-TAI{color:#fff}.PrimaryNav-transparentStrip-u4D .PrimaryNav-skipContent-y_5:focus-visible,.PrimaryNav-transparentStrip-u4D .PrimaryNav-skipFooter-TAI:focus-visible{outline:1px solid #fff;outline-offset:3px}.PrimaryNav-transparentStrip-u4D .PrimaryNav-userControls-GbX :focus-visible,.PrimaryNav-transparentStrip-u4D .PrimaryNav-signup-XIt :focus-visible,.PrimaryNav-transparentStrip-u4D .PrimaryNav-searchLinkCompact-par :focus-visible{outline:1px solid #fff;outline-offset:3px}.PrimaryNav-searchLink-xVd{align-items:center;display:flex}.PrimaryNav-searchLink-xVd .PrimaryNav-link-hxX{height:18px;position:relative;top:-1px;width:18px}.PrimaryNav-hamburgerMenuButtonWrapper-Cz7{align-items:center;display:flex;height:100%;margin-top:1px;position:relative;z-index:2}.PrimaryNav-hamburgerMenuButtonWrapper-Cz7 .PrimaryNav-hamburgerButton-AQr{-webkit-appearance:none;-moz-appearance:none;appearance:none;background:rgba(0,0,0,0);border:none;cursor:pointer;display:inline-block;font-family:inherit;font-size:inherit;line-height:1;margin:0;padding:0;padding-bottom:20px;padding-right:16px;padding-top:20px}.PrimaryNav-hamburger-rSm{width:15px}.PrimaryNav-hamburgerLine-jwi{background-color:#191919;height:2px;margin-bottom:3px;transition-duration:.25s;transition-property:transform,opacity;transition-timing-function:cubic-bezier(0.19, 1, 0.22, 1)}.PrimaryNav-hamburgerMenu-iBG{background-color:#fff;display:flex;flex-direction:column;height:100vh;padding:12px 0;position:absolute;transition:transform .25s cubic-bezier(0.19, 1, 0.22, 1);width:270px;will-change:transform;z-index:1}.PrimaryNav-hamburgerMenu-iBG .PrimaryNav-signUp-QZM{align-self:center;display:flex;margin-bottom:auto;margin-top:30px;padding-left:16px}.PrimaryNav-hamburgerMenu-iBG .PrimaryNav-signUp-QZM,.PrimaryNav-hamburgerMenu-iBG .PrimaryNav-signupButton-xx_{width:100%}.PrimaryNav-loginOrCreate-MZx{align-self:flex-end;min-height:var(–be-sp-8);padding-left:24px;padding-right:24px}.PrimaryNav-hamburgerMenu-iBG .PrimaryNav-coreNavigationItem-N4p{margin-top:32px}.PrimaryNav-appLinks-vve{margin-bottom:24px;margin-top:32px}.PrimaryNav-appLink-r57{background-repeat:no-repeat;display:block;font-size:0;height:40px;line-height:40px;margin-bottom:8px;width:135px}.PrimaryNav-appLinkItem-f6g.PrimaryNav-ios-d_K .PrimaryNav-appLink-r57{background-image:url(“https://a5.behance.net/6e71d02cf7f0900a469b2d8a1a5136de417ea5b7/svgs/apple-app-store-button.svg”)}.PrimaryNav-appLinkItem-f6g.PrimaryNav-android-jXm .PrimaryNav-appLink-r57{background-image:url(“https://a5.behance.net/6e71d02cf7f0900a469b2d8a1a5136de417ea5b7/svgs/google-play-button.svg”)}.PrimaryNav-behanceLogo-jbj{fill:#191919}.PrimaryNav-behanceLogo-jbj.PrimaryNav-full-qXI,.PrimaryNav-behanceLogo-jbj.PrimaryNav-fullNoTruncation-DbO{height:16px;transform:translateY(2px);width:82px}.PrimaryNav-behanceLogo-jbj.PrimaryNav-truncated-C4c{width:24px}.PrimaryNav-useTransparencyForAllWidth-gRQ .PrimaryNav-stripBackgroundFadedIn-tbe{opacity:1;transition:opacity 300ms}.PrimaryNav-useTransparencyForAllWidth-gRQ .PrimaryNav-transparentStrip-u4D{background:rgba(0,0,0,0);box-shadow:none !important;height:55px;transition:background 300ms,height 0ms 300ms,padding-bottom

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OpenAI starts laying foundations for ChatGPT ads in EU

A code update to its conversion tracking pixel, which Digiday reviewed, points to the company building the technical groundwork needed to run advertising in the European Union. The update adds a consent management system, essentially a mechanism that lets advertisers ask users for permission before tracking them, and stops tracking

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Why affiliate marketing still needs humans in the AI era

There are a lot of conversations right now about the ‘SaaSpocalypse,’ and with good reason. Companies are already replacing software vendors and IT services with AI-enabled vibe coding versions. As AI lowers the barriers to building custom tools and the per-seat SaaS model starts to show its limits, marketers are

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Fairy tales of the Brothers Grimm. Part 1 :: Behance

div:not(.PrimaryNav-siteSearch-yuO) :focus-visible{outline:1px solid var(–be-one-off-custom-outline-color, var(–be-accessibility-outline-color));outline-offset:3px}.PrimaryNav-hamburgerMenu-iBG :focus-visible{outline:1px solid var(–be-one-off-custom-outline-color, var(–be-accessibility-outline-color));outline-offset:3px}.PrimaryNav-transparentStrip-u4D :focus-visible{outline:1px solid #fff;outline-offset:3px}.PrimaryNav-transparentStrip-u4D .PrimaryNav-skipContent-y_5,.PrimaryNav-transparentStrip-u4D .PrimaryNav-skipFooter-TAI{color:#fff}.PrimaryNav-transparentStrip-u4D .PrimaryNav-skipContent-y_5:focus-visible,.PrimaryNav-transparentStrip-u4D .PrimaryNav-skipFooter-TAI:focus-visible{outline:1px solid #fff;outline-offset:3px}.PrimaryNav-transparentStrip-u4D .PrimaryNav-userControls-GbX :focus-visible,.PrimaryNav-transparentStrip-u4D .PrimaryNav-signup-XIt :focus-visible,.PrimaryNav-transparentStrip-u4D .PrimaryNav-searchLinkCompact-par :focus-visible{outline:1px solid #fff;outline-offset:3px}.PrimaryNav-searchLink-xVd{align-items:center;display:flex}.PrimaryNav-searchLink-xVd .PrimaryNav-link-hxX{height:18px;position:relative;top:-1px;width:18px}.PrimaryNav-hamburgerMenuButtonWrapper-Cz7{align-items:center;display:flex;height:100%;margin-top:1px;position:relative;z-index:2}.PrimaryNav-hamburgerMenuButtonWrapper-Cz7 .PrimaryNav-hamburgerButton-AQr{-webkit-appearance:none;-moz-appearance:none;appearance:none;background:rgba(0,0,0,0);border:none;cursor:pointer;display:inline-block;font-family:inherit;font-size:inherit;line-height:1;margin:0;padding:0;padding-bottom:20px;padding-right:16px;padding-top:20px}.PrimaryNav-hamburger-rSm{width:15px}.PrimaryNav-hamburgerLine-jwi{background-color:#191919;height:2px;margin-bottom:3px;transition-duration:.25s;transition-property:transform,opacity;transition-timing-function:cubic-bezier(0.19, 1, 0.22, 1)}.PrimaryNav-hamburgerMenu-iBG{background-color:#fff;display:flex;flex-direction:column;height:100vh;padding:12px 0;position:absolute;transition:transform .25s cubic-bezier(0.19, 1, 0.22, 1);width:270px;will-change:transform;z-index:1}.PrimaryNav-hamburgerMenu-iBG .PrimaryNav-signUp-QZM{align-self:center;display:flex;margin-bottom:auto;margin-top:30px;padding-left:16px}.PrimaryNav-hamburgerMenu-iBG .PrimaryNav-signUp-QZM,.PrimaryNav-hamburgerMenu-iBG .PrimaryNav-signupButton-xx_{width:100%}.PrimaryNav-loginOrCreate-MZx{align-self:flex-end;min-height:var(–be-sp-8);padding-left:24px;padding-right:24px}.PrimaryNav-hamburgerMenu-iBG .PrimaryNav-coreNavigationItem-N4p{margin-top:32px}.PrimaryNav-appLinks-vve{margin-bottom:24px;margin-top:32px}.PrimaryNav-appLink-r57{background-repeat:no-repeat;display:block;font-size:0;height:40px;line-height:40px;margin-bottom:8px;width:135px}.PrimaryNav-appLinkItem-f6g.PrimaryNav-ios-d_K .PrimaryNav-appLink-r57{background-image:url(“https://a5.behance.net/9506b721976737ec08e5bf75a27d8d76a6844b76/svgs/apple-app-store-button.svg”)}.PrimaryNav-appLinkItem-f6g.PrimaryNav-android-jXm .PrimaryNav-appLink-r57{background-image:url(“https://a5.behance.net/9506b721976737ec08e5bf75a27d8d76a6844b76/svgs/google-play-button.svg”)}.PrimaryNav-behanceLogo-jbj{fill:#191919}.PrimaryNav-behanceLogo-jbj.PrimaryNav-full-qXI,.PrimaryNav-behanceLogo-jbj.PrimaryNav-fullNoTruncation-DbO{height:16px;transform:translateY(2px);width:82px}.PrimaryNav-behanceLogo-jbj.PrimaryNav-truncated-C4c{width:24px}.PrimaryNav-useTransparencyForAllWidth-gRQ .PrimaryNav-stripBackgroundFadedIn-tbe{opacity:1;transition:opacity 300ms}.PrimaryNav-useTransparencyForAllWidth-gRQ .PrimaryNav-transparentStrip-u4D{background:rgba(0,0,0,0);box-shadow:none !important;height:55px;transition:background 300ms,height 0ms 300ms,padding-bottom

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Events

Conference
May 11th – 13th
Dallas, TX

2026 OOH Media Conference

The 2026 OOH Media Conference, May 11–13 in Dallas, TX, gathers marketing leaders, creative innovators, and media owners to explore the power of OOH in today’s marketing mix. Themed “The Human Medium,” the event showcases how OOH sparks authentic human moments. Featured speakers include John Morgan and Dallas Cowboys’ Meredith Counce, Rishad Tobaccowala.
Award Show
May 12th
New York, NY

The 2026 Clio Awards Ceremony

The Clio Awards were founded in 1959 to honor excellence in advertising around the world. The prestigious program, which has continuously evolved alongside the creative industry it champions, today celebrates boundary-pushing marketing, advertising and communications from the brands, agencies and organizations that shape popular culture and drive global commerce.
Summit
May 4th
New York, NY

2026 PRovoke Summit + Innovation SABRE Awards North America

The 2026 PRovoke Summit North America will take place at Well& by Durst One Five One in NYC on May 4. This year's North America Summit aims to enhance the understanding and appreciation of PR’s true value in today's complex reputational landscape. The Summit will include a series of panel discussions, as well as campaign presentations from a selection of our Innovation SABRE winners on their winning work
Week Long Event
May 11th – 15th
New York, NY

Creative Week | The One Club

NEW YORK — The One Club for Creativity today announced May 11-15 as the dates for Creative Week 2026 in New York. Now in its 17th year, Creative Week is a premier annual gathering for the advertising and design industries to come together and celebrate the creative excellence showcased in three of the club’s leading global awards shows, and discuss the latest creative trends and issues.
Conference
April 16th
Hollywood Park, Los Angeles

Canva Create

Your moment to explore big ideas, spark imagination, and celebrate the joy of creating. Network and connect with our global community Level up with Design School Take your skills further in interactive learning sessions. Try our latest launches and gain the skills you need to complete Canva certifications. Get a front-row seat for new launches Be the first to try our latest features with hands-on demos and insights from the teams that brought them to life.
Conference
April 20th
New York, NY

FTW: The Official New York Fintech Week Conference | April 28–30

​It started with one clear conviction: fintech leadership needed a true home. ​In 2024, Fintech Is Femme launched its first Leadership Summit, creating a space where women leaders and decision-makers could gather, connect, and set a new standard for the industry.
Ball
April 20th
New York, NY

Tribeca Ball

TRIBECA BALL Special Honored Guest Alan Cumming celebrating the 44 years of extraordinary support and advancement of the Academy by Russell Wilkinson & Eileen Guggenheim to benefit the New York Academy of Art Monday, April 20th, 2026 111 Franklin Street, New York City VIP Studio Preview & Gala Dinner Preview at 6 p.m. and Dinner at 8 p.m.
Conference
April 29th – 30th
Moscone West, San Francisco

The internet economy conference | Stripe Sessions

Join business leaders, founders, and developers from the world's most ambitious companies to learn about the latest advancements in payments and financial technology. Plus, hear how other experts in your industry are solving real-world growth challenges.
Gala
April 19th
New York, NY

The 2026 New York Gala | American Friends of the Louvre

Joins us at the 2026 New York Gala for a night of cocktails, dinner, dancing, an exciting auction, and that quintessential French joie de vivre!
Summit
April 20th – 22nd
Las Vegas, NV

Adobe Summit: The Customer Experience Conference

Unlock the power of Adobe’s AI-native platform to create content at scale, orchestrate personalized experiences, and accelerate business growth. Get exclusive insights from global leaders and experts, plus hands-on experience with the latest Adobe solutions. Can’t attend in person?
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