Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

Once Unimaginable, Publishers Are Preparing to Opt Out of Google Search

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Vitaminwater doubles down on content series celebrating local art

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The 2026 Forbes World’s Most Influential CMOs List

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When AI Puts Gen Z in the C-Suite

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Inside StreetEasy’s decade of iconic NYC subway ads

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Nike versus Adidas: Who’s spending more in race to claim the World Cup crown?

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Industry News

A Retailer’s Checklist to Prevent the Next Target Costume Blunder

In 2020, Target pulled a children’s costume from its website after shoppers pointed out that it evoked Anne Frank. Six years later, the retailer is apologizing again, this time for a children’s Halloween costume that critics said evoked racist minstrel caricatures. Target responded in typical corporate fashion. It pulled the

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Marketers know AI is using bad data to make decisions

Marketing teams are giving AI more authority over campaigns while feeding it CRM data they know isn’t ready for the job. Nearly 91% of marketers say data readiness is critical for adopting AI, but only 21% consider their CRM data very well prepared for the AI tools they use or

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Carhartt is one of the latest brands to lean into sports advertising

Carhartt is one of the latest brands to lean into sports advertising, finding a way to tap into football season that goes beyond partnering with the athletes themselves. The 135-year-old workwear brand is tapping into NFL season with the latest installment of its “Made Possible” campaign. The 30-second spot highlights the construction

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