Marketing Talent & Staffing Industry News | The Gradient Group

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Once Unimaginable, Publishers Are Preparing to Opt Out of Google Search

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Vitaminwater doubles down on content series celebrating local art

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The 2026 Forbes World’s Most Influential CMOs List

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When AI Puts Gen Z in the C-Suite

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Inside StreetEasy’s decade of iconic NYC subway ads

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Nike versus Adidas: Who’s spending more in race to claim the World Cup crown?

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Industry News

Suprey: Evolved nutrition

Suprey, a new plant-based supplement company, needed a brand name, strategic foundation, and visual identity that embodies Suprey’s joy, innovation, and meticulous development. Source link

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How Mod Op is building its own AI infrastructure

Mod Op says it dodged a $3 million AI bill. Sort of. The independent marketing agency estimates it avoided roughly $3 million in potential licensing costs by building its own AI infrastructure rather than licensing off-the-shelf tools. At least that’s what Tessa Burg, chief technology officer at Mod Op, estimates

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Are Chromebooks finally good enough for university students?

If you’ve watched the video below, you’ll already have seen me open with a familiar refrain: Chromebooks used to be the “cheap but sad” option. For years, they were the laptop equivalent of instant noodles; functional, affordable, and absolutely nobody’s first choice. But as you’ll hear in the video, not

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B2B growth doesn’t end at closed-won

What happens after the sale increasingly determines whether a customer becomes a source of retention, expansion, and advocacy. For founders, this is also a capital-efficiency issue. Every customer acquired carries a cost, a revenue expectation, and an opportunity to expand. When value realization is slow or fragmented, acquisition spending becomes

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