Sadly, Apple finally decided it’s not immune to the impact of the memory cost crisis, hiking prices across its entire MacBook range by around 15-20% back in June. That was terrible news for video editors, 3D artists or developers who had been waiting for the moment to buy a new
Citation tools are fundamentally different from rank trackers, and that difference is almost always seen or stated as a limitation. One respondent to my recent survey of digital marketing practitioners put the case plainly. You cannot reverse-engineer what is working when the answer changes every time you ask, so what
Business websites accounted for nearly 60% of Gemini’s citations in local AI search, according to a new study. Steady Demand’s analysis of 14,472 citations from 1,487 local search queries across 50 U.S. metro areas also found that identical searches often produced different AI recommendations. Business websites beat directories. Nearly 60% of
SpareCharge is a peer-to-peer EV charging platform that connects drivers with nearby private charger owners. The brand represents accessible energy, trusted connections and community-powered mobility. Its friendly and practical identity makes EV charging feel simple, local and available wherever people need it. The name reflects the core idea, sharing spare
TL;DR For years, I’ve taught clients how to run the PESO Model®—the operating system that integrates paid, earned, shared, and owned media around a business outcome. But teaching a system and living inside it are two different disciplines. Pitching media for Gini Dietrich, the founder of Spin Sucks and creator
Google is rolling out three personalization features across Search, Discover, and Google News, headlined by a new interactive Preferred Sources button. Google announced the changes in a blog post Thursday, which also covers new Discover feed controls and audio briefings in Google News. More than 600,000 unique sources have been
Over the past few years, B2B buying has changed dramatically. Buyers now expect relevant, connected experiences across every interaction, whether they’re searching for information online, attending webinars, downloading content or speaking to sales teams. At the same time, AI has raised buyers’ expectations for speed, personalization and efficiency. Yet delivering
For Simji Park, inspiration can strike at any moment. “The wind when I’m walking my dog, the leaves moving in the trees, the temperature I feel on my skin” – the list goes on. It could be conversations overheard on a train, a book she is reading, or the feeling
Microsoft Advertising has started rolling out AI Max for Search campaigns globally, expanding availability after several months of testing. The rollout follows Microsoft’s April 21 announcement of AI Max and an open pilot that began in May. The feature suite is now becoming generally available across Microsoft Advertising accounts. Additionally,
Sports are such a hot ticket among advertisers, in the upfront and beyond, that some brands are finding themselves iced out and stuck on the sidelines. So Amazon is getting creative for its women’s sports offerings. Women’s sports have already proven to drive increased engagement, with a WPP Media report
