Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

Hershey Bets on Agentic AI to Rethink $2B in Marketing Spend

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How Nike’s Boston Marathon ad exposed a gap in disability fluency

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Case Study | How to Build a Forever Beauty Brand

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Media Buying Briefing: Agencies turn creators into test labs for campaigns and product innovation

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End of the road for the ‘Mad Men’ as AI moves into advertising

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Roku Taps Consumer Data From Best Buy, Instacart, Others in ‘Roku Curate’ Offer to Advertisers

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How ‘Devil Wears Prada 2’ designed a ‘fashion collection’ of brand partners

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The Cockroach of Marketing Concepts Will Never Die

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OpenAI has quietly launched its ads manager as it races to build out its ads business

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Inside Netflix’s quest to double ad revenue to $3 billion

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Industry News

Creating meaningful moments across the customer journey

At the May 2026 MarTech Conference, a panel of marketing leaders tackled a persistent industry friction: how brands can create personalized customer experiences without crossing the line into “creepy.” In the session, “Winning attention without losing trust: creating meaningful moments across the customer journey,” moderator Angela Vega, director of capabilities

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Gestures two: art collection by Pablo

This series explores organic synthesis, blending the fluid movements of marine life with the structural elegance of botanical forms. ‘Gestures’ captures the energy of hand-drawn lines within a refined digital environment. Each piece strikes a balance between vibrant colour palettes and flat colours, designed to evoke a sense of warmth

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inside the corporate scramble to understand meme culture

Last month, a U.S. Special Forces soldier was indicted for insider trading — not on stocks, but on a prediction market. He had detailed knowledge of a military operation. He bet on it. The platform where he placed those bets responded to the indictment with something close to a shrug.

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Trade Desk Growth Slows to Lowest Rate Since Covid; Publicis Talks Ongoing

The numbers $689 million: Revenue, up 12% year-over-year from $616 million, and beating Wall Street estimates. $206 million: Adjusted EBITDA, representing a 30% margin. The watercooler talk Despite the fact that revenue beat analyst projections, the 12% year-over-year increase represents The Trade Desk’s slowest revenue growth since the Covid-19-era ad

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