Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

Bosses are firing Gen Z grads just months after hiring them—here’s what they say needs to change

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Vanity Fair’s Guide to Seeing and Being Seen During Oscar Week

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Ikea’s Global Campaign Is a Love Letter to the Feeling of Home

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Inside Amazon’s effort to shape the AI narrative on sustainability and ethics

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Employees across OpenAI and Google support Anthropic’s lawsuit against the Pentagon

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The 2026 Forbes Top Creators List Nomination: The 50 Most Powerful Influencers

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Industry News

Athena signals Zeta’s push into AI-driven marketing systems

Zeta Global is pushing its AI strategy into a new phase with the general availability today of Athena, positioning it as the foundation for what it calls a “superintelligent marketing” era. The pitch is less about new features and more about changing how marketing systems work. The company says Athena

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Building Common Ground :: Behance

Building Together Building Common Ground is a collective of three studios spanning design, community engagement, and project realization, united by a shared commitment to rural places and the people who live in them. Their work sits at the intersection of planning, construction, and community-building, creating resilient infrastructure that reflects the

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The move is aimed to standardized AI-driven processes

The dawn of the agentic advertising era has led to a land grab, with industry practitioners now facing an increasingly fragmented marketplace of technical standards and interfaces.  And with headcounts across the board facing cutback after cutback, meaning they have to do more with less, it’s enough to prompt campaign

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“If you’re challenged again, don’t go small”

As well as getting to know the culture of this new unit and overall on boarding, have they gone through the house style with clients? By that, I mean walking through each account and the clients’ expectations. That includes certain points they value and want to see in all of

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