Marketing Talent & Staffing Industry News | The Gradient Group

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Once Unimaginable, Publishers Are Preparing to Opt Out of Google Search

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Vitaminwater doubles down on content series celebrating local art

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The 2026 Forbes World’s Most Influential CMOs List

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When AI Puts Gen Z in the C-Suite

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Inside StreetEasy’s decade of iconic NYC subway ads

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Nike versus Adidas: Who’s spending more in race to claim the World Cup crown?

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Industry News

HKU Architecture Degree Show 2026

The Degree Shows of Department of Architecture and Division of Landscape Architecture, The University of Hong Kong, were held in Knowles Building, from May to June 2026. The key visual this year is encapsulates the diversities and vibrancies showcased in the students’ works, the visual simulates the co-creation processes by not limiting the key

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Why AI-ready data infrastructure is so hard to build

Most discussions about AI readiness eventually turn into discussions about data. That makes sense. AI needs data that’s accessible, organized, secure, and reliable enough to support decisions.  The conversation quickly shifts to familiar topics: data quality, data governance, system integration, privacy, security, legacy platforms, and modern infrastructure. All of those

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Vitaminwater doubles down on content series celebrating local art

Vitaminwater is expanding a branded content platform that celebrates the power of public art with a new installment in its Neighborhue series, Marketing Dive can share. The Coca-Cola-owned beverage marketer is again spotlighting mural artists and the communities they enliven in season two, which features a mix of outdoor art,

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The 2026 Forbes World’s Most Influential CMOs List

Drive enterprise growth. Introduce a new product or revive sales for a stagnant one. Bolster confidence in a company across public and private markets. Become a talent magnet. And do it all in a world that grows more agentic by the day. Those are the expectations of today’s chief marketing officers.

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When AI Puts Gen Z in the C-Suite

Zain Lakhani, 23, was still a teenager during the initial ChatGPT boom of 2022. After founding and selling a startup, he’s now the chief AI officer at software firm Pendo—a role he nabbed in part thanks to his youth “He’s got experiences we don’t have. He’s got perspective we don’t

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As CTV spending grows, buyers raise the bar on transparency

Marketers have taken their digital video ad budgets and thrown rocket fuel on it, growing that spend to surpass $80 billion in the U.S. this year, according to estimates by the Interactive Advertising Bureau (IAB). Clarity and control in those ad buys, however, aren’t keeping pace.  The IAB’s latest findings

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