Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

Once Unimaginable, Publishers Are Preparing to Opt Out of Google Search

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Vitaminwater doubles down on content series celebrating local art

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The 2026 Forbes World’s Most Influential CMOs List

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When AI Puts Gen Z in the C-Suite

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Inside StreetEasy’s decade of iconic NYC subway ads

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Nike versus Adidas: Who’s spending more in race to claim the World Cup crown?

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Industry News

The case for and against markdown for AI bots

This week’s Media Briefing unpacks the rise of markdown as an AI optimization strategy for publishers, and why not everyone is convinced it’s necessary. For years, publishing meant optimizing for Google. That’s shifting to optimizing for AI. Some publishers — such as Time — think the fix is as simple

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Creators Are Quietly Becoming Media Conglomerates

The following is a teaser of ADWEEK’s August cover story, which was featured in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes shaping the media industry. You can sign up for it here. On a Friday morning in June, Jimmy Donaldson—better known as MrBeast—notched a

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General Compute

General Compute builds ASIC-based infrastructure for AI inference ? a deliberate alternative to the GPU status quo, engineered for lightspeed intelligence. The identity centers on an asymmetric radial burst: tapered needle-rays converging on an off-center void that reads as a latent “G” ? energy resolving into form. It’s paired with

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Is your intent data being sold to your competitors?

New research says software vendors are routinely collecting far more customer data than is needed and using it to build commercial products. The findings come from Clark Barron, founder of Blackout, a company that provides GTM threat intelligence through forensic analysis of marketing software. His research examines browser code, JavaScript,

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