Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

Once Unimaginable, Publishers Are Preparing to Opt Out of Google Search

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Vitaminwater doubles down on content series celebrating local art

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The 2026 Forbes World’s Most Influential CMOs List

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When AI Puts Gen Z in the C-Suite

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Inside StreetEasy’s decade of iconic NYC subway ads

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Nike versus Adidas: Who’s spending more in race to claim the World Cup crown?

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Industry News

Marketing Bureaucrazy is Eroding Your Brand

TL;DR Everyone is quoting Lippincott’s stat that only 28% of CMOs have “very high” organizational influence. But the number that should scare you is the one nobody’s talking about: nearly 80% say bureaucracy regularly interferes with decision-making, and fewer than half say marketing operates with real autonomy.  That’s not a

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How agentic AI is reshaping media buying at agencies

Subscribe: Apple Podcasts • Spotify There’s a lot of promise in agentic media buying. The issue is in the governance. Butler/Till should know. The independent media agency has been testing programmatic media buying agents for months now, concluding at least half a dozen new tests since May, Scott Ensign, chief

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