After the runaway success of creator-led films this year, Hollywood is hungry for creators and is looking to gobble up more and more of their IP. But the Backrooms and A24 copyright show there could be some bumps ahead. Acquiring IP that has been planted, cultivated, and propagated online calls
Last month, Coca-Cola launched a brand overhaul, updating its iconic identity with a cohesive ecosystem that could perform across packaging, retail, and digital channels. As with all big brands debuting a new look, it made quite the fanfare over what was essentially a fancy facelift. So what did rival brand
A critical vulnerability in the WooCommerce Social Login WordPress plugin enables unauthenticated attackers to log in as any existing user, including an administrator. The authentication bypass vulnerability is rated 9.8 out of 10 and affects all versions up to and including 2.8.7. WooCommerce Social Login Plugin The WooCommerce Social Login
The ‘80s called, and Jazzercise is making a comeback. The global dance and fitness brand is heating up for a refresh with the help of Atlanta-based indie Super Nice, which it just named its new creative agency of record. Super Nice co-founder Jared Kozel told ADWEEK the fitness brand reached
The latest Datos x SparkToro State of Search Report is out, and it’s something of a doozy. AI is certainly on the rise, search still hasn’t been replaced (it’s not even in the process of), and more people than ever stay in Google’s ecosystem. Headline Findings: June was a record
Existing martech systems explain who the customer is and what happened. They don’t explain what the customer wants now, what the market is signaling, or what action comes next. To make better marketing decisions, AI needs business context, not just data. Without it, AI can sound polished but still be
By renaming the brand’s location as The Eyewear Lounge, the agency positioned Indice away from the conventional, sterile or even medical language that traditionally surrounds eyewear or luxury, which then allowed it to step into a new visual world. Tying it to a slow space in the home suggested “time,
I promised this one at the end of the ChatGPT teardown. I’ve since had to go back to ChatGPT again in a follow-up because it moved under me while the post was still fresh. Perplexity was next, so here it is. The question hasn’t changed, only the logo. “How do I
Principal media once again finds itself in headlines, at least in Digiday. That’s because it seems the agency holding companies are throwing any and everything they have at it to try to grow that side of the business. Several stories in Digiday last week point to this, and consultants that
