Of course, the more I write, the easier it’s gotten to identify what makes something feel like me. I’ve realised the deciding factor is less about the exact words – or even the specific subject – than the overall remit of a piece: whether what I’m writing gives space for me to
The conversation around llms.txt is real and worth continuing. I covered it in a previous article, and the core instinct behind the proposal is correct: AI systems need clean, structured, authoritative access to your brand’s information, and your current website architecture was not built with that in mind. Where I
It was hard to avoid the chatter about agentic commerce at this year’s Shoptalk. From panels to private side discussions, it was everywhere, our retail editor Kathryn Lundstrom reported. The only problem: No one—platforms, retailers, third-party tech companies, or marketers—have figured it out. Agentic commerce is such a nascent concept
There have been a lot of new Lego sets to get excited about lately, including major builds from the Pokémon X Lego collab as well as a teased K-pop Demon Hunters range launching this summer, starting with Derpy the Tiger. One collab that I didn’t see coming – World Cup
Instead of trying to quit scrolling altogether, consider a more realistic antidote to “brain rot”: learning. In a world filled with short-form content that chips away at our focus, committing to something structured—like a course, certification, or new skill—can help rebuild attention span, deepen understanding, and bring a sense of
Artificial intelligence led all employer-cited reasons for U.S. job cuts in March, accounting for 15,341 of the month’s 60,620 announced layoffs, according to outplacement firm Challenger, Gray & Christmas. That’s 25% of all cuts for the month, up from roughly 10% in February. Since Challenger began tracking AI as a
HubSpot announced today that it is moving to outcome-based pricing for two of its Breeze AI agents, effective April 14, 2026. The pricing change applies to Customer Agent and Prospecting Agent, and HubSpot hopes the outcome-based pricing will better reflect the value these agents deliver for customers and make them
The Purple Puppet Logo Rebranding project aimed to refresh and modernize the visual identity of the existing PP brand. The scope of the project involved redesigning the logo, facelifting the mascot, creating a dynamic animation, and establishing a vibrant purple gradient color palette to enhance the overall brand identity. The
Enterprise SEO doesn’t fail because teams don’t care, lack expertise, or miss tactics. It fails because ownership is fractured. In most large organizations, everyone controls a piece of SEO, yet no single group owns the outcome. Visibility, traffic, and discoverability depend on dozens of upstream decisions made across engineering, content,
Earlier this month, Meta announced its Facebook Creator Fast Track, a program aimed at attracting more creators to the platform by offering guaranteed payouts depending on their follower size on Instagram, TikTok, or YouTube. It’s a clear attempt to build up a robust creator space on a somewhat untapped platform,
