Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

How AI is changing political advertising

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The official judgmental map of Cannes Lions 2026

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How US soccer clubs and leagues are scoring more fan data

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6 Brands That Cheered for the New York Knicks’ Historic NBA Championship Win

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KFC debuts a new look and menu strategy

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Cannes Lions contenders: Anthropic, The Ordinary, Icelandair and Life360 top predictions

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Industry News

Colon ? brand Identity & Packaging Design

:: It is a calling instruction. It symbolizes our process of extracting coffee from the vague category of “agricultural products” and transforming it through precise experimental methods into a controlled and perceptible “sensory coordinate”. It represents the necessary path from the original (Origin) to the resolution (Resolution). Source link

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AI makes agencies optional, not obsolete

Dollar Shave Club already makes 90% of its advertising in-house. Its new brand boss wants AI to close the rest of the gap. “We are 90% in-house,” said Dollar Shave Club’s chief brand and innovation officer Laura Higgins, when asked how much of the brand’s advertising is done internally. Asked

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