Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

Once Unimaginable, Publishers Are Preparing to Opt Out of Google Search

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Vitaminwater doubles down on content series celebrating local art

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The 2026 Forbes World’s Most Influential CMOs List

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When AI Puts Gen Z in the C-Suite

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Inside StreetEasy’s decade of iconic NYC subway ads

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Nike versus Adidas: Who’s spending more in race to claim the World Cup crown?

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Industry News

Don’t confuse ad spend with marketing performance

Most paid media campaigns shouldn’t launch with the biggest budget you can afford.  Spending aggressively before you’ve validated performance often leads to higher acquisition costs, slower optimization, and weaker stakeholder confidence when results fall short. A phased rollout gives your campaigns time to generate meaningful data, improve bidding efficiency, and

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AI visibility is becoming publishers’ newest currency

Publishers call for legal sanctions against OpenAI, AI startup wants to hire local reporters, and more. Publishers are monetizing AI visibility When publishers were chasing scale, they touted Comscore rankings as proof of their value to advertisers. Now, there is a new metric on the rise: AI visibility in LLMs. 

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How Saying No Made Lego Stronger ft. Julia Goldin

The Marketing Vanguard at Cannes series continues as host Jenny Rooney sits down with Julia Goldin, chief marketing and product officer at Lego.  In this conversation, Julia shares how Lego has grown from a children’s toy company into a global experience brand loved by kids, teens and adults, without losing

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