For the past couple of decades, SEO has been about linear visibility. Your website ranks for more keywords in higher positions, which, in turn, drives more clicks, and has been benchmarked by total opportunities in search (MSV) and ranking comparisons against your competitors. This model worked well because search operated
AI agents are spreading quickly across organizations. They’re replacing specific components, layering on top of existing systems and introducing something fundamentally new: probabilistic decision-making inside deterministic architectures. The question isn’t whether to use agents. It’s whether you’re deliberately architecting how they operate within your business. Without clear boundaries, complexity scales
Guggenheim Bilbao — Architecture and Light Designed by Frank Gehry, the Guggenheim Museum Bilbao is a masterpiece that transformed both the city and contemporary architecture. Its curving titanium forms reflect light in ever-changing ways, turning the building into a living organism. This photographic series by Bear&Terry explores that grandeur, capturing
Researchers published the results of a study showing how AI search rankings can be systematically influenced, with a high success rate for product search tests that also generalizes to other categories like travel. The name of the research paper is Controlling Output Rankings in Generative Engines for LLM-based Search and
Content marketplaces promise publishers potential wins: more distribution, increased visibility, reduced unlicensed AI scraping and new revenue opportunities. But without meaningful demand on the buy side, the model risks becoming another supply-heavy experiment that doesn’t shift the revenue needle for publishers. A variety of content marketplaces are emerging. From TollBit’s
INT: With a project that is five or six years in the making, how much has changed along the way, and how do you stay motivated? SM: Luke, Johannes and Chris Lawson (who I share a studio with and who’s working on a book for Schengen), I couldn’t have done
Most people do not wake up one day and decide they are done with a product category. They leave when the workflow starts to feel like work. Think about something mundane. Planning a trip, picking a new doctor, comparing two insurance options, deciding which grill to buy, figuring out what
Netflix is out; Paramount is in; and—like Paramount’s logo—the ad industry has a mountain of questions. Following Warner Bros. Discovery’s announcement on Feb. 26 that Paramount’s new offer of $31 per share was superior to its deal with Netflix, the streamer’s co-CEOs, Ted Sarandos and Greg Peters, said their company
Whether we like it or not, AI is permeating almost every aspect of our lives, including the world of advertising. While some audiences remain sceptical about the technology, AI ads are becoming increasingly popular, with huge global brands like McDonald’s and Samsung receiving criticism for their artificially augmented campaigns. But
Welcome to PPC Pulse weekly news review. This week’s focus includes asset guidance, budget pacing, and search controls across Google and Microsoft Ads. Google reinforced the importance of asset variety as Search experiences evolve. It also confirmed updates to how budget pacing works for certain campaigns using ad scheduling. Meanwhile,
