Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

The Cockroach of Marketing Concepts Will Never Die

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OpenAI has quietly launched its ads manager as it races to build out its ads business

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Inside Netflix’s quest to double ad revenue to $3 billion

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How brands are using access to break through World Cup clutter

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How Jake from State Farm made his TV debut in Netflix’s ‘Running Point’

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Nutella capitalizes on greatest free advertising moment in history on NASA Moon mission

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TikTok pitches advertisers on bold new chapter under US joint venture

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In its latest brand ‘reset,’ Burger King is owning up to mistakes

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Why stores are becoming social spaces as AI reshapes retail’s role

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Sprite’s brand refresh is juicy, crispy, and ready to drink

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Industry News

Microsoft updates ads platform for AI-driven discovery

Microsoft is introducing AI Max for Search campaigns, which expands query matching and personalizes ad delivery across Copilot and Bing. It is also rolling out updates designed to help advertisers stay visible as AI agents take on a larger role in discovery and transactions. The changes span measurement, commerce, and

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ONSENE :: Behance

Onsene is a boutique architectural visualization studio built on authorship, curation, and atmosphere. The work puts life at the center of the frame, translating space into scenes that feel inhabited, credible, and unforgettable. “Life on scene” is the brand’s point of view: every image is directed with intention, shaping light,

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