Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

The Cockroach of Marketing Concepts Will Never Die

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OpenAI has quietly launched its ads manager as it races to build out its ads business

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Inside Netflix’s quest to double ad revenue to $3 billion

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How brands are using access to break through World Cup clutter

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How Jake from State Farm made his TV debut in Netflix’s ‘Running Point’

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Nutella capitalizes on greatest free advertising moment in history on NASA Moon mission

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TikTok pitches advertisers on bold new chapter under US joint venture

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In its latest brand ‘reset,’ Burger King is owning up to mistakes

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Why stores are becoming social spaces as AI reshapes retail’s role

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Sprite’s brand refresh is juicy, crispy, and ready to drink

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Industry News

Could the Emily Hart AI hoax change the internet forever?

For years, we’ve been dreading the day that AI-generated images and deepfakes become indistinguishable from real content. The Emily Hart controversy suggests that day has finally arrived, at least for certain MAGA supporters. But what does that mean for human influencers? “Emily Hart”‘s account blew up. “Every Reel I posted

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How Market Leaders End Up Losing

Most business leaders assume competition is a straight line. If you’re ahead, you’re safe.If you’re behind, you’re chasing.And if nothing obvious changes, the status quo holds. But that’s not how modern markets behave. Market leadership today cannot be taken for granted and assumed to be secure.  The 2026 Los Angeles

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LinkedIn’s AI is changing how content gets distributed

A VP of sales published a detailed post on LinkedIn about enterprise deal structures. It received 47 likes, 20 saves, and eight comments on its first day. Three weeks later, it was still appearing in feeds. Meanwhile, a motivational quote with 2,000 reactions vanished within 24 hours. The difference comes

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Beehiiv adds new features to compete with Substack, Patreon

Beehiiv today is adding more tools to its arsenal (including webinars, AI analytics for podcasts, and metered paywalls) in its pursuit to become the consolidated creator space of choice. Just a few weeks ago, the newsletter platform turned full-stack creator platform, added a podcast offering, privately reaching out to podcasters

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