While we already knew Uncommon created the striking visual identity for OFFF Festival 2026, today revealed a surprising secret about the way it was made. Introducing “Cultured” during his opening keynote this morning, Nils Leonard asked creatives if they’d been to any of the series of mixers held by Uncommon,
Audiences form opinions before they’re “ready.” Travis Claytor explains why continuous discovery—not campaigns—drives trust, visibility, and decisions. The post Why Brands Need a Strategy for Continuous Discovery first appeared on Spin Sucks. Source link
An Ahrefs analysis of 1.4 million ChatGPT prompts found that pages from a dedicated Reddit source were rarely cited in ChatGPT responses, even though they were often retrieved. Ahrefs highlights this pattern in a new report. What The Report Looked At Ahrefs examined 1.4 million ChatGPT 5.2 prompts, tracking which
A troubling trend is developing involving AI and early-career marketers, and I’m not the only one noticing it. Leading voices like Paul Roetzer highlighted attention-grabbing quotes from Dario Amodei, co-founder and CEO of Anthropic, who predicted AI could wipe out roughly 50 percent of all entry-level white-collar jobs within five
The United States Patent Office recently published Google’s continuation on a patent for a search system that detects when there is no satisfactory answer for a query and waits to automatically deliver the answer when it becomes available. Search And AI Assistant The patent, published in February 2026, is a
Organic search expertise is the latest in-demand skillset among ad agencies. Media agencies are competing with brands and each other to fill senior roles intended to burnish their capabilities in search engine optimization, AI discoverability and organic search. Digiday identified eight agencies, including both indie and holding company shops, currently
Talking about graphic design in this way sounds unusual but it isn’t a new hot take. The study of design as liberal art can be traced back to the 1920s with John Dewey’s The Quest for Uncertainty and Walter Gropius’ Bauhaus School. In 1994, design educator Gunnar Swanson wrote a
If you’re in an SEO role, there’s a good chance your job description quietly expanded over the last year. You’re now the de facto expert on how your company shows up in ChatGPT, Gemini, and Perplexity. Your SEO Expertise Is Already the Foundation for AI Search Authority Getting cited in
This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes shaping the media industry. You can sign up for it here. When the news media startup Caliber first launched in October 2022, I was initially skeptical. Originally called The News Movement,
Tech companies often (read: always) make bold claims when unveiling their latest innovations. But even in this context, Adobe‘s positing that its new Firefly AI Agent will mark a “fundamental shift in how creative work is done” is big talk. The brand is heralding a move towards “agentic creativity”, where
