Marketing Talent & Staffing Industry News | The Gradient Group

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How AI is changing political advertising

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The official judgmental map of Cannes Lions 2026

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How US soccer clubs and leagues are scoring more fan data

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6 Brands That Cheered for the New York Knicks’ Historic NBA Championship Win

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KFC debuts a new look and menu strategy

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Cannes Lions contenders: Anthropic, The Ordinary, Icelandair and Life360 top predictions

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Industry News

HubSpot’s Warmly deal points to the next generation of CRM

HubSpot’s acquisition of Warmly yesterday is another example of CRMs evolving into systems that identify buying opportunities, recommend the next step, and even take action on their own. Warmly is best known for identifying individual website visitors and using AI agents to help sales teams engage them. For HubSpot, this

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