Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

Once Unimaginable, Publishers Are Preparing to Opt Out of Google Search

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Vitaminwater doubles down on content series celebrating local art

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The 2026 Forbes World’s Most Influential CMOs List

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When AI Puts Gen Z in the C-Suite

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Inside StreetEasy’s decade of iconic NYC subway ads

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Nike versus Adidas: Who’s spending more in race to claim the World Cup crown?

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Industry News

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Time’s AI-only ads may be marketing’s next frontier

Time magazine is serving ads directly to AI crawlers rather than human readers. If it catches on, it could change how brands influence AI-generated answers The magazine has a separate version of its website that delivers sponsored content to AI crawlers from companies including Anthropic, OpenAI, and Perplexity. “There is

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The case for and against markdown for AI bots

This week’s Media Briefing unpacks the rise of markdown as an AI optimization strategy for publishers, and why not everyone is convinced it’s necessary. For years, publishing meant optimizing for Google. That’s shifting to optimizing for AI. Some publishers — such as Time — think the fix is as simple

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