The programme culminates in a public graduate show, where a full exhibition of each student’s project is hosted, marking the culmination of their numerous research-led, interdisciplinary practices. One such example is the Cloud Watching Society, from creative duo Amaya and Ángela, who created and branded the institution as a foil
AI and automation in ad platforms are well established. Google Ads and Microsoft Advertising are heavily invested in automated features, and the technical barrier to entry has never been lower. However, that accessibility comes with a tradeoff. Two common challenges surface when bringing a PPC team in-house: Campaigns are easier
This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes shaping the media industry. You can sign up for it here. In the past year, interest in food media has grown from a simmer to a boil. The uptick began last
It’s going to be another big summer for super heroes. Ahead of Spider-Man Brand New Day in July, the new Supergirl movie is coming to the big screen as part of the DC Universe. Warner Bros and DC just dropped a new Supergirl trailer, and while it’s sparked more interest
Fair to say the majority of evergreen content will not drive the value it did five years ago. Hell, even one or two years ago. What we have done for the last decade will not be as profitable. AIOs have eroded clicks. Answer engines have given people options. And to
Adtech vendors were among the early adopters of machine learning, using it to help optimize campaign performance over the past decade. Social media platforms use AI to help build creative units. But there are a number of use cases for AI and agents in the advertising ecosystem, including audience research
About Turisanda 1924: Turisanda 1924 is a historic Italian tour operator, part of the Alpitour World group, specializing in organized trips, high-end tours, tailor-made experiences, and luxury vacations worldwide. With nearly 80 years of experience, the brand stands out for its exclusive and personalized itineraries. About the request: A series
Google’s John Mueller responded to a question about whether core updates roll out in stages or follow a fixed sequence. His answer offers some clarity about how core updates are rolled out and also about what some core updates actually are. Question About Core Update Timing And Volatility An SEO
As every brand and retailer grapples with the implications of artificial intelligence, they’re having to ask themselves tough questions about where they will and won’t use AI, and what their guiding principles are as they experiment with seemingly endless use cases. E.l.f. Beauty’s guiding principle is simple, according to its
Sometimes, on the odd occasion, as creatives all know, you can get pretty lucky with ideas. In a recent project for Belgium’s largest fine food store Rob The Gourmets’ Market, the studio took on the packaging design for its first craft beer collaboration with Brussels Brewery En Stoemelings. “In the
