Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

Once Unimaginable, Publishers Are Preparing to Opt Out of Google Search

Read More

Vitaminwater doubles down on content series celebrating local art

Read More

The 2026 Forbes World’s Most Influential CMOs List

Read More

When AI Puts Gen Z in the C-Suite

Read More

Inside StreetEasy’s decade of iconic NYC subway ads

Read More

Nike versus Adidas: Who’s spending more in race to claim the World Cup crown?

Read More

Industry News

How to Defend Your Marketing Budget

TL;DR Gartner predicts that more than 40% of CMOs who push for bigger brand budgets this year will lose influence with the C-suite—not because the money isn’t needed, but because they can’t connect the ask to what the business runs on.  Meanwhile, budgets are flat, and more than half of

Read More

StackAdapt rethinks DSPs for the post-dashboard world

Even in the age of AI, dashboards remain central to how marketers engage with DSPs and plan their advertising campaigns.  In announcing its Ivy Studio advertising hub today, StackAdapt put forth a vision for advertising’s future, where AI agents help marketers turn business objectives into business outcomes.  Ivy Studio is

Read More

WTF is the IAB’s Redefining Media Types standard?

Subscribe: Apple Podcasts • Spotify The Interactive Advertising Bureau (IAB) just dropped another industry acronym — as if the media biz needed another one — but this one may prove useful. Earlier this month, the IAB released its Redefining Media Types (RMT) Standard framework that aims to add clarity to

Read More

Download resources for ImagineFX 269

To download the accompanying files for ImagineFX issue 269, head to this link and click download. Please note: if you have any trouble downloading the file, right-click the link and open it in a new browser window. Next, click in the URL address line to select all of the link,

Read More

Events

Join Our Newsletter

For more professional opportunities join our newsletter.