Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

Universal Ads must pass the pizza test if it’s to steal ad dollars from social

Read More

Software companies are already swarming ChatGPT’s ad economy

Read More

A Guide to the New, Wide World of Agentic Advertising and Commerce Protocols

Read More

Is Netflix, Inc. (NFLX) Becoming a Bigger Advertising Growth Story in 2026?

Read More

How one man became the most sought-after case study editor in advertising

Read More

How Chipotle’s rewards relaunch extends reach of its marketing flywheel

Read More

Industry News

Your AI portfolio isn’t an AI strategy

If you’re reviewing a year of AI activity and still feel like nothing meaningful changed, you’re not alone. Many companies are measuring activity rather than building a strategy. That distinction matters because it is the difference between scattered experimentation and durable advantage.  You can spend real money, create real internal

Read More

Acccenture wants a stake when creator marketing gets complicated

Accenture’s acquisition of Whalar has triggered the usual speculation about consulting firms eyeing the agency business. But it’s only part of the story. The more interesting question is why now. Consulting firms have never particularly covered what agencies built — the margins are thin, the talent is expensive and the

Read More

Absolut Gives Madonna the Icon Treatment For Her Dance Floor Comeback

As the undisputed Queen of Pop returns to the dance floor with her upcoming 15th studio album, Confessions II, Absolut has added Madonna to its long list of celebrated artistic collaborators. Inspired by Absolut Vodka’s long-running “Absolut Perfection” campaign, which reimagines its bottle silhouette, “Absolut Icon” reframes the brand’s signature

Read More

Events

Join Our Newsletter

For more professional opportunities join our newsletter.