Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

How AI is changing political advertising

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The official judgmental map of Cannes Lions 2026

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How US soccer clubs and leagues are scoring more fan data

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6 Brands That Cheered for the New York Knicks’ Historic NBA Championship Win

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KFC debuts a new look and menu strategy

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Cannes Lions contenders: Anthropic, The Ordinary, Icelandair and Life360 top predictions

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Industry News

Koto’s new type foundry is redefining the rules of font design

Global creative studio Koto has launched CcType, a brand new type foundry built for the contemporary design world. Leveraging years of experience designing bespoke type systems for iconic brands, Koto’s latest venture is defined by versatility and high craft – a response to the ever-evolving demands of modern branding. Koto

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CBS Mornings Grows Ahead of Holiday

CBS Mornings was the only morning show to see growth in total viewers and in the Adults 25-54 demo during the week leading up to America’s 250th Independence Day.   CBS Mornings was joined in the growth territory by ABC News’ Good Morning America, which finished in the plus column in

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You’re using AI to scale the wrong part of GTM

AI has taken over go-to-market, and that’s not hyperbole. In Salesforce’s 2026 State of Sales report, 87% of sales organizations said they now use some form of AI for prospecting, forecasting, lead scoring, or drafting emails. More than half use it specifically to prospect. Marketing isn’t far behind. Open your

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