Marketing Talent & Staffing Industry News | The Gradient Group

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Playing House

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YouTube Promises All Things to All Advertisers, With Some Help from AI

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Marketers need to prepare themselves for the end of the click

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Eurovision Is Facing a Major Controversy Over Israel’s Advertising Efforts

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Anthropic’s Claude is telling users to ‘go to bed’ — and the internet has theories why

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CeraVe taps into basketball lore for latest social-first campaign

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TikTok Builds for the AI Future, Welcoming Third-Party Agents for Ads

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Hershey Bets on Agentic AI to Rethink $2B in Marketing Spend

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Industry News

BUDAPEST CULTURAL CENTER

BMK ? BUDAPEST CULTURAL CENTER The BMK identity is built on a modular visual system representing cultural connection, community networks, and the diversity of Budapest. The interlocking geometric forms act as visual metaphors for interaction, collaboration, and continuous cultural exchange. The system emphasizes BMK’s role as a cultural hub connecting

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Amazon believes video podcasts are no longer fringe

Amazon wants to turn creator-led video podcasts into the next generation of TV networks – multiplatform franchises that can soak up TV budgets and spin out into retail, live events and social clips.  That pitch was front and center at Amazon’s May 11 Upfront in New York City, where performances

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CBS News’ Charles Forelle Asserts Network’s Editorial Independence

Top of the Ticker:  During the Society of Advancing Business Editing and Writing’s annual conference recently held in Philadelphia, CBS News’ managing editor Charles Forelle stressed to Semafor’s Ben Smith that his network’s editorial independence operates without any owner influence. “The convention in American journalism is that the owners are independent

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5 reasons branding belongs in your GTM strategy

“Think different” was the theme of Apple’s 1997 campaign that began the company’s revival after many thought it was dying. It is both an example of great branding and a wake-up call. The point of branding is differentiation, but that’s been lost in the fog of AI sameness. Your brand

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Studio Cera

Identity for architecture studio Cera, reflecting its narrative, history-driven approach. Structured typography, curated references, and a refined logotype balance between clarity, atmosphere, and timelessness. Source link

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