Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

Universal Ads must pass the pizza test if it’s to steal ad dollars from social

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Software companies are already swarming ChatGPT’s ad economy

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A Guide to the New, Wide World of Agentic Advertising and Commerce Protocols

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Is Netflix, Inc. (NFLX) Becoming a Bigger Advertising Growth Story in 2026?

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How one man became the most sought-after case study editor in advertising

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How Chipotle’s rewards relaunch extends reach of its marketing flywheel

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Industry News

XTREME PETS THERAPIST

Welcome, design enthusiasts! My team and I designed all these characters for a gaming app called “Xtreme Pets Therapist” where pets piloting mechs battle with their steel fists in the championship arena… As an Xtreme Pet Therapist, your role is to help them process their emotions and perform at their

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Publishers remain skeptical of Perplexity’s “trust” pitch

This week’s Media Briefing dives into Perplexity’s uphill battle to rebuild publisher trust while fending off a growing list of copyright lawsuits. The words “trust” and “trustworthiness” came up at least a dozen times during a presentation by Perplexity’s head of publisher partnerships, Jessica Chan, at an IAB Tech Lab

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Murugiah on why you should make art about things you love

What has Murugiah, the multi-disciplinary British and Sri-Lankan artist, not done? He’s an artist, illustrator and designer in London, and his recent talk on May’s Nicer Tuesdays stage took us through just about everything he’s done with his boundless imagination, from exhibitions to film posters to even watches. Driven by

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Apple Turns Rival Browsers’ Trackers Into Creepy Chrome Stalkers

Apple is continuing its long-running privacy crusade by taking aim at the data trackers common on many web browsers. The tech giant launched a global campaign on Tuesday, “Clingers,” that uses absurdist humor to contrast the vast system of online tracking with its browser Safari’s privacy features.  The ad dramatizes

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