Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

Once Unimaginable, Publishers Are Preparing to Opt Out of Google Search

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Vitaminwater doubles down on content series celebrating local art

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The 2026 Forbes World’s Most Influential CMOs List

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When AI Puts Gen Z in the C-Suite

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Inside StreetEasy’s decade of iconic NYC subway ads

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Nike versus Adidas: Who’s spending more in race to claim the World Cup crown?

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Industry News

AI can simulate buyers, but it misses personality

Synthetic audiences promise marketers faster customer research by simulating buyer responses using AI. But many models share the same blind spot: they rely on demographic, firmographic, and behavioral data that describe buyers, but not how they make decisions. I kept running into that gap while working on my book, “The

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The Weekend With Zara McIntosh

If you’re in any kind of creative circle, we’re certain you’ve come across an episode of Taboo on the Bus on your feed by London-based writer and content creator Zara McIntosh (A.K.A @whatzaraloves). The queen of physical media and thoughtful takes on pop culture, the creatives viral Tiktok series where

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The retail industry is facing a significant surge in legal scrutiny

The retail industry is facing a significant surge in legal scrutiny as “phantom discount” practices come under fire. In recent weeks, major global brands — including Lululemon and Nike — have been the subject of lawsuits alleging deceptive pricing strategies, where products are marketed with dubious “regular” prices that make

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