Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

Universal Ads must pass the pizza test if it’s to steal ad dollars from social

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Software companies are already swarming ChatGPT’s ad economy

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A Guide to the New, Wide World of Agentic Advertising and Commerce Protocols

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Is Netflix, Inc. (NFLX) Becoming a Bigger Advertising Growth Story in 2026?

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How one man became the most sought-after case study editor in advertising

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How Chipotle’s rewards relaunch extends reach of its marketing flywheel

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Industry News

ALTA Brand Identity

ALTA is a personalized AI styling app that merges technology and fashion to help users build their own style language based on data. It provides tailored outfit recommendations and virtual fitting experiences, empowering users to dress with confidence. Source link

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How automation and AI is reshaping the upfront marketplace

Over the years, the automated, data-driven ad buying process that is programmatic has crept into the human-led negotiations that make up upfront negotiations. That’s come to a head this year. That shift is seen at Disney and Warner Bros. Discovery, for example. In covering this year’s upfronts, Digiday reported that

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Tickets now available for Cannes Nicer Tuesdays!

For our Nicer Tuesdays event at Cannes this year, we are teaming up with leading AI-powered visual communication platform Canva to bring visitors a series of inspiring talks by creatives, taking place at Canva’s own Creative Cabana. A Happy Hour celebrating the global creative community, this year’s gathering is set

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Stop treating search and video as separate teams

The best TV ads don’t just generate awareness. They generate searches. When a high-impact campaign airs, viewers immediately turn to Google, YouTube, and other platforms to learn more, find products, or continue engaging with a brand. The challenge isn’t generating that interest. It’s being ready to capture it. A recent

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