Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

Once Unimaginable, Publishers Are Preparing to Opt Out of Google Search

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Vitaminwater doubles down on content series celebrating local art

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The 2026 Forbes World’s Most Influential CMOs List

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When AI Puts Gen Z in the C-Suite

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Inside StreetEasy’s decade of iconic NYC subway ads

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Nike versus Adidas: Who’s spending more in race to claim the World Cup crown?

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Industry News

Future of Marketing Briefing: The public ad tech era is over

The ad tech public era is over. Not literally, of course. A handful of scaled, still-growing platforms remain public. There just aren’t many of them, and the slower-growth, utility-margin names are dropping out one by one. Nielsen agreed to buy DoubleVerify for $2.15 billion in cash last week (August 6),

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Clay embraces imperfection in the face of AI-prompted aesthetics

It could be argued that imperfection is more important than ever – a notion that Hudson wholeheartedly agrees with. Despite being a perfectionist himself, he explains, “the whole reason I’m full-time at Clay is because I bring imperfection to the brand,” or, at least, an organic, natural imperfection. “As the

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The 2027 CMO planning challenge is bigger than the budget

Many of the assumptions that have guided B2B marketing planning for the past decade are becoming less reliable.  Buyers were increasingly visible, engagement signals helped indicate interest, channels were manageable, and buying journeys could be observed, influenced, and measured.  Today, buyers are harder to observe, AI is reshaping discovery and

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European publishers are getting hit harder by AI bot scraping

European publishers are getting hit harder than North American sites by AI bot scraping – and no one really knows why. A recent report from TollBit found that European sites get scraped more by AI bots, receive fewer referrals, and have their robots.txt rules – which websites use to communicate

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