Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

Playing House

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YouTube Promises All Things to All Advertisers, With Some Help from AI

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Marketers need to prepare themselves for the end of the click

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Eurovision Is Facing a Major Controversy Over Israel’s Advertising Efforts

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Anthropic’s Claude is telling users to ‘go to bed’ — and the internet has theories why

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CeraVe taps into basketball lore for latest social-first campaign

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TikTok Builds for the AI Future, Welcoming Third-Party Agents for Ads

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Hershey Bets on Agentic AI to Rethink $2B in Marketing Spend

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Industry News

How to use B2B PR to shape what AI recommends

B2B brands are learning that showing up in AI-generated answers is only part of the challenge. AI systems also shape how vendors are framed, compared, and recommended during the buying process. That distinction matters because more software buyers are now turning to AI tools before they consult analyst reports or

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CBS News Has Double-Digit Gains in Demo

The week leading up to the long Memorial Day holiday weekend was a good one for the three evening news programs, as they finished with no viewership declines in total viewers and the Adults 25-54 demo. For the week of May 18, all three newscasts recorded gains in total viewers,

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