Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

How AI is changing political advertising

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The official judgmental map of Cannes Lions 2026

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How US soccer clubs and leagues are scoring more fan data

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6 Brands That Cheered for the New York Knicks’ Historic NBA Championship Win

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KFC debuts a new look and menu strategy

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Cannes Lions contenders: Anthropic, The Ordinary, Icelandair and Life360 top predictions

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Industry News

Platforms’ AI dilemma: scale without sameness

Nearly every big platform at Cannes Lions said AI makes creativity faster. Some of them quietly acknowledged that might be the problem. As advertisers use the same AI tools to make ads at scale, platforms are seeing a new risk: automated content can begin to look and feel the same,

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Wowza, these runDisney shoes are over 40% off

The internet is going wild for another pop culture collab, and this one is surprisingly subtle. The runDisney X Brooks collection has a sale with a whopping 41% off right now, and was made for outdoor enthusiasts and Disney lovers alike. You’ll find kicks that sport iconic character designs like

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Uncertainty Grips CNN Ahead of Paramount Acquisition

Top of the Ticker: As Paramount Skydance’s acquisition of Warner Bros. Discovery proceeds into extra time (to borrow a soccer phrase), staffers at CNN are reportedly approaching their potential new owners with extreme apprehension. This week, two features addressed the trepidation many CNNers are feeling, with Variety’s Brian Steinberg reporting

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AI adoption hits 90% as CX deployment paths diverge

Ninety percent of CX organizations are now piloting or deploying AI, according to Five9’s “2026 Business Leaders CX Report.” Overall, the report found that organizations are largely aligned on adopting AI, but sharply divided on governance, deployment strategies, and how to use it in customer service without creating new complexity

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The Weekend With Porto Rocha

Leo and Felipe let us in on what they are getting up to in their time off – from finding the best food spots in Rio to summer music festivals and the films on their watch list! Source link

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