Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

Hershey Bets on Agentic AI to Rethink $2B in Marketing Spend

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How Nike’s Boston Marathon ad exposed a gap in disability fluency

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Case Study | How to Build a Forever Beauty Brand

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Media Buying Briefing: Agencies turn creators into test labs for campaigns and product innovation

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End of the road for the ‘Mad Men’ as AI moves into advertising

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Roku Taps Consumer Data From Best Buy, Instacart, Others in ‘Roku Curate’ Offer to Advertisers

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How ‘Devil Wears Prada 2’ designed a ‘fashion collection’ of brand partners

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The Cockroach of Marketing Concepts Will Never Die

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OpenAI has quietly launched its ads manager as it races to build out its ads business

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Inside Netflix’s quest to double ad revenue to $3 billion

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Industry News

Fox News Debuts New Promo Campaign Celebrating America’s 250th Birthday

Top of the Ticker: In celebration of America’s 250th birthday, Fox News launched a new promo campaign series honoring the people, sacrifices, and defining moments that shaped the nation. Helmed by various Fox News personalities, including primetime hosts like Sean Hannity, Jesse Watters, and Laura Ingraham, these short, cinematic tributes showcase

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How to build content your competitors cannot copy

Most AI content isn’t failing because it’s low quality. It fails because it’s disconnected from how your business works. That point came up repeatedly at SEO Week, especially in sessions focused on what happens after content is published. One line stuck with me. As Will Reynolds put it, “Visibility is

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Illustration inspired by retro-tech and fuelled by open web counterculture. Source link

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Wtf is a Unified Ad Platform

Ad tech’s shift from an industry littered with point solutions to one built around integrated stacks has been underway for a while. It was only a matter of time before the acronyms followed.  Unified advertising platforms (UAP) is one such term. It hasn’t fully landed in the industry’s vocabulary yet,

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