Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

Playing House

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YouTube Promises All Things to All Advertisers, With Some Help from AI

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Marketers need to prepare themselves for the end of the click

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Eurovision Is Facing a Major Controversy Over Israel’s Advertising Efforts

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Anthropic’s Claude is telling users to ‘go to bed’ — and the internet has theories why

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CeraVe taps into basketball lore for latest social-first campaign

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TikTok Builds for the AI Future, Welcoming Third-Party Agents for Ads

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Hershey Bets on Agentic AI to Rethink $2B in Marketing Spend

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Industry News

AI can scale B2B sales, but only people can build trust

Every sales and marketing leader should be asking: What kind of selling relationship do we have — and does it prioritize humans or machines? This question goes beyond which CRM you use, which cadence tool you’ve deployed, or which AI platform you’re evaluating. It’s about how your organization connects with

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