Most brands think they’re running the PESO Model. They’re not. Aquila Mendez-Valdez shares 3 signs that separate real integration from a very expensive costume. The post The Devil Wears the PESO Model®: Why Most Companies Fake Integration first appeared on Spin Sucks. Source link
Last week, I argued that habitual publisher traffic – direct and branded – has been eroding for years, and that the under-35s are leading the charge. Not directly provable, but a theory. Now that I am no longer part of that cohort, it’s easier to pin the blame on them.
Email marketers have spent years following the same advice: use power words, personalize subject lines, avoid ALL CAPS, and keep punctuation to a minimum. A new study suggests some of those rules may be hurting performance instead of helping it. Researchers at the University of Helsinki analyzed 31,812 marketing email
Cyberfeminism Index creator, designer, researcher and educator Mindy Seu joined us on the Nicer Tuesdays stage in Los Angeles to introduce us to A Sexual History of the Internet, a compendium-cum-performance-piece of our erotic relationship with the visual history of sex. Her talk came along with a slideshow interactive via
The extra outbound clicks that websites get when Google’s AI Overviews are removed seem to be of similar quality to the clicks with the AIOs still included. This finding comes from an updated, randomized field experiment, which showed a 39.8% decrease in organic clicks when the summaries are shown. Researchers
Google threatens to cut publishers out of new AI partnerships, New York Times amends lawsuit against OpenAI, and more. WTF is “surveillance pricing”? Publishers may advertise a single subscription price on their websites, but in practice subscribers pay a range of prices due to promotional, introductory and retention discounts. Now
Why you can trust Creative Bloq Our expert reviewers spend hours testing and comparing products and services so you can choose the best for you. Find out more about how we test. I’ve been using the Honor Magic V6 for the last two weeks, and I’ve got some thoughts… I
OpenAI is seeking engineers to develop new image, video, native, and conversational ad formats for ChatGPT, moving beyond the standard sponsored unit tested since February. Three listings on OpenAI’s careers page, first surfaced by Digiday, describe building ads across text, image, video, native, conversational, and interactive surfaces, all within OpenAI’s new
Meta has appointed Denise Moreno as its new CMO, succeeding Alex Schultz, who has been named Meta’s first chief data officer. Moreno is a 17-year Meta veteran, and most recently served as global SVP of consumer marketing and growth. Both execs will report to Meta COO Javier Olivan, and Moreno
