Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

Playing House

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YouTube Promises All Things to All Advertisers, With Some Help from AI

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Marketers need to prepare themselves for the end of the click

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Eurovision Is Facing a Major Controversy Over Israel’s Advertising Efforts

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Anthropic’s Claude is telling users to ‘go to bed’ — and the internet has theories why

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CeraVe taps into basketball lore for latest social-first campaign

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TikTok Builds for the AI Future, Welcoming Third-Party Agents for Ads

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Hershey Bets on Agentic AI to Rethink $2B in Marketing Spend

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Industry News

What’s the future of AI and RCS in mobile messaging?

Are consumers at a breaking point with email and text message marketing? In this episode of Conversations with Martech, we sit down with Eric Miao, chief strategy officer at Attentive, to discuss the evolving landscape of mobile communications. Eric and I dive into how brands can move past the “quantity

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Publicis’ LiveRamp deal accelerated Omnicom’s exit

Omnicom was already planning to cut LiveRamp loose. Publicis buying it just moved up the date. Before the deal, the plan was to let the contract with LiveRamp run its course until the first quarter of 2028 and walk away. Publicis changed that. The acquisition is expected to close by

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