Do you know who your audience is and what they want? Over the last 20 years or so, we used to rely almost purely on data to answer that question. But as cookie tracking and user signals declined and analytics shifted toward sampling (what we refer to as the “signal-loss
Publicis Groupe’s strategic rationale for acquiring LiveRamp for $2.1767 billion appears to center on accelerating its shift toward data-driven, higher-margin, “principal” operating models while tightening control over identity, addressability and closed-loop measurement. It’s a deal that’s also likely to have a downstream impact for LiveRamp’s relationships with rival holding companies,
The work of Lucien Freud (who himself will soon be depicted on the big screen in the upcoming film Moss & Freud, played by Derek Jacobi) informed the style of unfinished Christopher paintings which, in the film’s world, were begun by Sklar in the 1990s. For that reason, Freud and
I recently spoke with an SEO who, along with his entire team, had just been laid off. The company was rapidly losing organic traffic, leadership was frustrated, and from their perspective, nothing was being done to fix it. The SEO saw it very differently. They had submitted more than 1,400
Publicis Groupe has agreed to acquire LiveRamp for $2.2 billion all-cash deal, the French holding company said Sunday. Publicis is betting the acquisition will position it as a leader in agentic transformation—or the use of AI agents to automate and collaborate on corporate workflows. “Where we truly need LiveRamp is
As a society, many of us often have a good whinge about the price of things, but skincare brand The Ordinary is here to prove that it could be much worse. Its new pop-up shop, the Markup Marché, has attracted attention for its obscene price tags, from $175.90 bananas to
Condé Nast CEO Roger Lynch says he told company teams to plan their businesses as if search traffic were zero. Lynch made the comments in an interview on TBPN, a tech talk show OpenAI acquired in April. He described three consecutive years in which internal budget forecasts underestimated actual declines
Marketing teams have more ways than ever to create, distribute, adapt, and measure content. Technology has made production faster. Templates have made execution more efficient. Automation has made scale feel increasingly achievable. However, more creative output doesn’t automatically translate into greater marketing impact. The challenge is no longer simply producing
BMK ? BUDAPEST CULTURAL CENTER The BMK identity is built on a modular visual system representing cultural connection, community networks, and the diversity of Budapest. The interlocking geometric forms act as visual metaphors for interaction, collaboration, and continuous cultural exchange. The system emphasizes BMK’s role as a cultural hub connecting
