In the recent episode of Google’s Ads Decoded podcast, Ginny Marvin sat down with Brandon Ervin, Director of Product Management for Search Ads, to address a topic many PPC marketers have strong opinions about: campaign and ad group consolidation. Ervin, who oversees product development across core Search and Shopping ad
The numbers $1.32 billion — Q4 revenue, up 14% year-over-year (YoY), slightly under LSEG analysts’ projections of $1.33 billion. Full-year revenue for 2025 came in at $4.22 billion, up 14% over the same period. $541.5 million — Adjusted EBITDA for the period, coming in short of Wall Street’s expected $550
Right now, as one would expect, the conversation focuses on AI, a space that, for some members of the community, serves as their discipline. For others, it’s a point of contention and concern. These conversations will make for essential discourse on the topic and will be foundational in finding the
🌟 Patience + Strategy + Consistency = Communications Success. Don’t miss Gini Dietrich’s latest insights on building a world-class communications program. The post The Truth About Long-Term Communications Success first appeared on Spin Sucks. Source link
The marketers who crack attribution aren’t chasing perfection; they’re layering multiple data sources to get progressively closer to the truth. What To Do: Identify Which Marketing Efforts Are Actually Working A starting point: add a simple “How did you hear about us?” field to your intake process, then compare those
Enablement platforms Seismic and Highspot today announced a definitive agreement to merge. The companies are two of the leaders in sales enablement software. Once the merger closes, the combined company will operate as Seismic and be led by Seismic CEO Rob Tarkoff. Robert Wahbe, founder and CEO of Highspot, will
Influencer marketing has helped AI video company Higgsfield hit $300 million in annual revenue run rate in just eleven months. But misleading marketing tactics and a social media strategy based on shock has led to backlash among creators. Inlate January, Tim Soret, a London-based video game director, received a message
WPP is preparing to reorganize its major creative agency networks—Ogilvy, VML and AKQA—under a single entity called WPP Creative, according to multiple reports out of the UK on Monday. The move, expected to be announced later this month, is part of an ongoing streamlining effort at the holding company. Last year the firm restructured its
Applebee’s is bringing back its Date Night Pass loyalty offering for the third year, per details shared with Marketing Dive. The Date Night Pass costs $100 and unlocks $600 in value through $50 discounts on a dozen orders, whether dine-in or take-out. With the return of the offer, Applebee’s is
It’s not often a creator gets an executive title. But that’s exactly what Vivian Tu, known online as Your Rich BFF, has done with SoFi. Late last year, Tu assumed the role of chief of financial empowerment at the financial services brand, and today, SoFi is making Tu’s role at
