Marketing Talent & Staffing Industry News | The Gradient Group

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Once Unimaginable, Publishers Are Preparing to Opt Out of Google Search

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Vitaminwater doubles down on content series celebrating local art

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The 2026 Forbes World’s Most Influential CMOs List

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When AI Puts Gen Z in the C-Suite

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Inside StreetEasy’s decade of iconic NYC subway ads

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Nike versus Adidas: Who’s spending more in race to claim the World Cup crown?

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Industry News

The real risk in agentic commerce

The agentic commerce conversation inside marketing teams narrowed to a single question: how do we get the AI to recommend us? It’s a reasonable question, but the wrong one to lead with. A brand an agent purchases is one the algorithm selected. A brand a customer asks for by name

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Anatomy’s campaign for the Horniman museum is built on a bespoke typeface foraged from it’s collections and gardens

This bespoke letterset began with research in the form of a team fieldtrip: “we spent time wandering the museum and gardens individually, documenting anything that caught our attention: textures, architectural details, specimens, animals, patterns and unexpected moments,” says Tom Shuttleworth creative partner and co-founder at Anatomy. “We captured hundreds of

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The new Kroger CEO is focused on speed and execution

Kroger’s announcement last month that it would buy Giant Eagle for just under $1.7 billion was one of the grocer’s first major moves under new CEO Greg Foran, an indicator of how the company’s strategy could look going forward. Foran joined Kroger in February after serving as CEO of Air

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