TL; DR The PESO Model® has six maturity stages: Foundation, Pilot, Scale, Systemize, Real-Time, and Leadership. New data from the PESO Model® Diagnostic shows that 91% of teams are stuck in the bottom half of the ladder, even though nearly half describe themselves as “integrated.” That gap between claim and
Incrementality testing has become the default answer to a problem most direct-to-consumer brands genuinely have. Platform attribution disagrees with itself; Meta and Google routinely both claim credit for the same conversion. Not to mention studies we have done reviewing one transaction at a time to find out organic search or
You may not know the name for it, but you’ve probably experienced it: you click on a link to a webpage, hit the “back” button on your browser, but end up on a page you never intentionally visited. That’s called “back button hijacking,” and Google is cracking down on the
Jean Pierre Consuegra and Leo Horton muse on the beauty of long timelines, the power of the Instagram DM and why creative partnerships are best when you’ve got different specialisms to bring to the table. Source link
On May 6, 2026, Anthropic CEO Dario Amodei walked out onto a stage at his company’s developer conference in San Francisco and said something you almost never hear from a tech CEO: Growth is the problem. Anthropic had planned for a 10-fold expansion. What it got was 80-fold growth in
Sunday’s episode of 60 Minutes saw Anderson Cooper sign off from the news magazine after 20 years. During the Overtime portion of 60 Minutes, Cooper reflected on his time at the CBS News program, calling it a “hell of a ride.” The segment looked back at the numerous stories he
In honour of its 20th anniversary, Spotify recently launched a celebratory new campaign looking back at its golden years, and with it came a new app icon. While at first I was blinded by the logo’s glitzy disco ball design, I’ve become increasingly disgruntled by its presence on my carefully
Over the past few years, I’ve watched AI content creation tools rapidly gain adoption across the SEO/GEO industry. These tools offer the promise of leveraging AI to automate content creation, reduce headcount, cut costs, and scale output. As someone who has spent the last decade helping companies recover from Google
Publicis Groupe entered into an agreement to acquire LiveRamp on Sunday, the latest in a series of data plays by the advertising giant. But unlike the acquisition of Epsilon in 2019 and Lotame in 2025, the announcement of the LiveRamp acquisition speaks much more to the potential of agentic AI.
