Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

TikTok pitches advertisers on bold new chapter under US joint venture

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In its latest brand ‘reset,’ Burger King is owning up to mistakes

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Why stores are becoming social spaces as AI reshapes retail’s role

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Sprite’s brand refresh is juicy, crispy, and ready to drink

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The Ad Dollars Disney Could Lose If The Bachelorette Stays Canceled

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11 creative campaigns to know about today

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Apple Is Set to Put Ads in Apple Maps in Services Push

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Industry News

OpenAI has quietly launched its ads manager

OpenAI launched an ads manager last week — the latest move in its fast expanding advertising business, Digiday has learned. The tool — described by those with access as serviceable and broadly similar in layout to Google Ads — is a test within a test accessible to only a handful

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CNN Names Alex MacCallum COO

New roles: More than two years after her return to CNN, Alex MacCallum is taking on additional duties as she was named the news network’s chief operating officer. In a memo to staffers obtained by TVNewser, CNN CEO Mark Thompson said MacCallum’s promotion comes as she has “already achieved an

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Has Adobe just solved one of AI video’s biggest problems?

Mangled nightmares like the Coca-Cola AI advert and the withdrawn McDonald’s Christmas ad show that AI-generated video is still of dubious usefulness as a finished creative asset. Meanwhile, OpenAI’s closure of Sora has raised questions again about whether there’s demand for it and whether it can be both safe and

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Email delivers ROI, but many teams still can’t prove it

Email does a lot more work than it usually gets credit for. In Sinch Mailgun’s latest Email Impact Report, 78% of respondents say email is either “very” or “extremely” important to their organization’s success, which tells you pretty quickly that this is still a core business channel. The problem is

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THE X-MEN SERIES :: Behance

THE X-MEN SERIES A visceral reimagining of Marvel’s mutant lineage, stripped of cinematic polish and returned to a raw, handcrafted state. In this series, I explored the intersection of biological evolution and graphic surrealism, treating each character not as a superhero, but as a textured atmospheric study. By utilizing a

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