Marketing Talent & Staffing Industry News | The Gradient Group

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Once Unimaginable, Publishers Are Preparing to Opt Out of Google Search

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Vitaminwater doubles down on content series celebrating local art

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The 2026 Forbes World’s Most Influential CMOs List

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When AI Puts Gen Z in the C-Suite

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Inside StreetEasy’s decade of iconic NYC subway ads

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Nike versus Adidas: Who’s spending more in race to claim the World Cup crown?

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Industry News

It’s About Controlling What the Models Measure

When a measurement company pays $2.15 billion in cash for a verification provider whose revenue grew 3% last quarter, it is not buying growth. It is buying a strategic position. Nielsen is acquiring DoubleVerify at $13.60 per share, a 30% premium to the 60-trading day average, with a close expected

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X-Men'97 (in progress)

Portraits from X-Men’97 Series with a personal rendering style,  inspired by and based on the character design by Amelia Vidal @sailorameli Source link

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Future of Marketing Briefing: The public ad tech era is over

The ad tech public era is over. Not literally, of course. A handful of scaled, still-growing platforms remain public. There just aren’t many of them, and the slower-growth, utility-margin names are dropping out one by one. Nielsen agreed to buy DoubleVerify for $2.15 billion in cash last week (August 6),

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Clay embraces imperfection in the face of AI-prompted aesthetics

It could be argued that imperfection is more important than ever – a notion that Hudson wholeheartedly agrees with. Despite being a perfectionist himself, he explains, “the whole reason I’m full-time at Clay is because I bring imperfection to the brand,” or, at least, an organic, natural imperfection. “As the

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