Marketing Talent & Staffing Industry News | The Gradient Group

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The Vibe Marketing manifesto

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Survive as a Mecca for the Arts?

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$125M Lionsgate Newark film studio breaks ground in South Ward (photos)

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Ad Tech Briefing: Platforms’ measurement transparency moves into view

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Nichiha USA appoints Merlot Marketing as Agency of Record

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Gorilla Glue Sticks To Betty As Creative AOR

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‘Bells’ Are Ringing: MiltonOne Updates Hershey’s Holiday Tradition

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Alex Cooper’s Unwell Hydration Rebrands, Expands Into Energy Drinks

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Meet ADWEEK’s 2025 Agency of the Year Winners

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IBM accelerates cloud drive with $11 billion Confluent deal as AI demand booms

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Interactive TVOOH: The Future of Fan Engagement

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Dropbox: Is Digital Clutter Costing Your Business?

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Industry News

This artist blends anime aesthetics with graffiti energy

Renoiz is a Taiwanese artist whose bold and vibrant work combines two of his major influences in a striking way. He blends anime aesthetics with graffiti energy to explore colour tensions and emotional depth. “I’m inspired by J-pop and modern culture,” he tells us. With Clip Studio Paint currently his

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A PESO Model® Primer for Marketers and Communicators

A couple of weeks ago, an industry friend who retired to ride his bike full-time (still mad about that!) sent me an article. His email said, “Gini! You’ll enjoy this Substack post about the changing role of racing in the bike industry market, right up until the halfway point, when

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Generative AI is altering the agency junior talent search

The ad industry’s job market has ended 2025 on a low note, following job cuts at the market’s largest employers. Jobs in the U.S. ad industry fell by 3,700 year-on-year, according to the latest figures from the Bureau of Labor Statistics. Ad agencies are still hiring — but the skills

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The Fastest Path to Engineering Your Brand’s Visibility

TL; DR Visibility Engineering: Do Your 10→5→2  We know that most of the buying journey happens before anyone talks to you.  We discussed this in more detail two weeks ago, when we addressed our collapsed funnel, and last week, when we explored how to engineer visibility so you’re at the

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Omnicom Preps for a High Stakes CES

Omnicom Preps for a High Stakes CES George Manas, Omnicom’s incoming chief growth and solutions officer, outlined the company’s plans for CES 2026 With its $13.5 billion acquisition of Interpublic Group now closed, CES 2026 — taking place Jan. 6–9 in Las Vegas — is the first opportunity for Omnicom

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Why doing nothing is good for creativity

Today most people fill every spare moment with distractions. Scroll. Swipe. Tap. And this is killing our creativity. You may like Dr Nancy Andreasen, a neuroscientist and the author of The Creating Brain, studied the brains of highly creative people and identified a surprising and striking pattern in their lives.

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Leading a Team Through a Big Transformation

Transformation doesn’t just reallocate budgets, it redefines how we spend time, energy, and attention. Travis Claytor shares how to lead through it all. The post Leading a Team Through a Big Transformation first appeared on Spin Sucks. Source link

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