Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

Once Unimaginable, Publishers Are Preparing to Opt Out of Google Search

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Vitaminwater doubles down on content series celebrating local art

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The 2026 Forbes World’s Most Influential CMOs List

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When AI Puts Gen Z in the C-Suite

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Inside StreetEasy’s decade of iconic NYC subway ads

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Nike versus Adidas: Who’s spending more in race to claim the World Cup crown?

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Industry News

OpenAI Is Taking Its Ad Business to 31 New European Markets

ChatGPT maker OpenAI said Wednesday (Aug. 19) it will expand its ads pilot to 31 markets across Europe, including Germany, France, Spain, Italy, Sweden, Norway, Denmark, the Netherlands, Ireland, Belgium, Austria, Poland, the Czech Republic, and Portugal. The pilot was previously only available in the U.S., Canada, Australia, New Zealand,

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This beautiful fountain pen is 40% off right now

If our coverage of beautiful pens has proven anything over the years, it’s that pen prices can vary wildly. If you really want to, you can pay north of ten grand for a beautiful pen from the likes of Montblanc or Tibaldi, whose diamond-encrusted writing implements certainly sparkle. But you

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Duolingo and It’s Unhinged Owl

TL;DR Duolingo runs the best shared media engine on the planet—a mascot-driven virality machine that turned a language app into a main character in internet culture. But this month’s PESO Model® Diagnostic finds the fragility hiding beneath the legend: the engine runs on rented land, the personality is concentrated in

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