Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

Once Unimaginable, Publishers Are Preparing to Opt Out of Google Search

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Vitaminwater doubles down on content series celebrating local art

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The 2026 Forbes World’s Most Influential CMOs List

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When AI Puts Gen Z in the C-Suite

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Inside StreetEasy’s decade of iconic NYC subway ads

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Nike versus Adidas: Who’s spending more in race to claim the World Cup crown?

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Industry News

The AI debt hidden in faster marketing

AI is removing one of marketing’s oldest constraints: the time and money required to produce more. Content, creative, campaign variations, personalization, analytics, and customer experiences can now be produced at a fraction of the previous cost and time. The productivity comes with a hidden cost. Every new AI capability adds

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De Pé No Chão

“De Pé no Chão” é uma série ilustrada dedicada a capas de discos de samba icônicos do imaginário popular brasileiro. Fruto de uma pequena seleção iconográfica, ao revisitar essas imagens através da simplicidade de ícones e formas, investigo a potência da memória visual, reconhecíveis no universo do samba mesmo na

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Moloco is launching an agency partner program

As other DSPs move their business closer to clients, inadvertently or consciously avoiding agencies as middlemen, one is looking to recruit more agencies to its cause as it seeks to expand its client base, as well as help them get closer to delivering on outcomes.  Although not exactly a pure

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