Marketing Talent & Staffing Industry News | The Gradient Group

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TikTok pitches advertisers on bold new chapter under US joint venture

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In its latest brand ‘reset,’ Burger King is owning up to mistakes

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Why stores are becoming social spaces as AI reshapes retail’s role

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Sprite’s brand refresh is juicy, crispy, and ready to drink

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The Ad Dollars Disney Could Lose If The Bachelorette Stays Canceled

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11 creative campaigns to know about today

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Apple Is Set to Put Ads in Apple Maps in Services Push

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Industry News

The Heart of TAIPOWER / Calendar Illustration :: Behance

A current carried across seventy-five years—one shared spirit, unfolding through twelve moments in time. Relay of Light, the 2022 calendar for Taiwan Power Company, begins with an archive—yet does not remain within it. Instead, it drifts, reassembles, and reimagines. Fragments of history are translated into a visual language where time

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AI Visibility is Simply About Being More Credible

TL; DR: AI visibility is not a content volume game; it is a credibility game. Brands are not becoming the obvious answer because they publish more, but because they make their expertise clear, consistent, structured, and easy to trust across owned and earned media.  That means building strong source-of-truth content

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AI content can rank, but quality still decides winners

AI content is not hurting your search rankings, but it is not giving you an automatic edge either. That is the central takeaway from Semrush’s “Does AI content rank well in search?” study, which examines how AI content performs across a wide range of real-world search results. The findings challenge

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