17 years ago, Gemma Ruse and Xavier Sheriff co-founded brand experience agency StudioXAG after falling in love at Central St Martins art college. From its humble origins in an East London shipping container, the business has since grown into a multi-million pound B Corp, working with iconic brands from Diptyque
Media interviews boost brand awareness in a way marketing can’t achieve. Ryan Bass explores how entrepreneurs can undergo media training to prepare. The post Why Every Entrepreneur Needs Media Training first appeared on Spin Sucks. Source link
Cloudflare launched a feature that converts HTML pages to markdown when AI systems request it. Sites on its network can now serve lighter content to bots without building separate pages. The feature, called Markdown for Agents, works through HTTP content negotiation. An AI crawler sends a request with Accept: text/markdown
When it comes to NBA All-Star Weekend, the league is helping brands have a solid game plan. This year’s All-Star activities kick off this weekend in Los Angeles with events such as the Castrol Rising Stars game on Friday; the Kia Shooting Stars, the State Farm 3-Point Contest, and the
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In this article, Gini Dietrich details how the landscape of earned media is evolving among the rise of corporate silence, the fragmentation of media audiences, and the importance of integrating various media channels using the PESO Model© to build strong, credible brands. The post Earned Media Among Corporate Silence and
Google’s John Mueller offered a simple solution to a Redditor who blamed Google’s “AI” for a note in the SERPs saying that the website was down since early 2026. The Redditor didn’t create a post on Reddit, they just linked to their blog post that blamed Google and AI. This
Marketers are feeling less confident about proving AI ROI. According to Jasper’s “State of AI Marketing in 2026” report, just 41% say they can demonstrate return, down from 49% last year. At first glance, that looks like AI is losing momentum. It’s not. The definition of ROI has simply changed.
Alice Isaac kicked off London’s Nicer Tuesdays in November with a talk filled with passion for analogue collage-making, thoughts on today’s rapidly shifting image culture and the importance of engaging in crafts that involve hand-made processes in order to play, not perfect. Source link
The Google Search Generative Experience (SGE) is here and changing how content is placed. Torrey Tayenaka shares strategies for brands to adapt and stand out. The post The Effect of Generative Search On Video Marketing first appeared on Spin Sucks. Source link
