Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

TikTok pitches advertisers on bold new chapter under US joint venture

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In its latest brand ‘reset,’ Burger King is owning up to mistakes

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Why stores are becoming social spaces as AI reshapes retail’s role

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Sprite’s brand refresh is juicy, crispy, and ready to drink

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The Ad Dollars Disney Could Lose If The Bachelorette Stays Canceled

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11 creative campaigns to know about today

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Apple Is Set to Put Ads in Apple Maps in Services Push

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Industry News

AI Visibility is Simply About Being More Credible

TL; DR: AI visibility is not a content volume game; it is a credibility game. Brands are not becoming the obvious answer because they publish more, but because they make their expertise clear, consistent, structured, and easy to trust across owned and earned media.  That means building strong source-of-truth content

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AI content can rank, but quality still decides winners

AI content is not hurting your search rankings, but it is not giving you an automatic edge either. That is the central takeaway from Semrush’s “Does AI content rank well in search?” study, which examines how AI content performs across a wide range of real-world search results. The findings challenge

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Erosion Basins :: Behance

Erosion Basins Shallow coastal formations can develop where soft sedimentary rock is continuously shaped by tides, currents, and wind. Over time, these forces carve the surface into rounded depressions, forming a dynamic landscape that is constantly evolving. As the tide recedes, water remains trapped in these natural hollows, creating isolated

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scaling $3.5B in digital commerce

When Mondelez learned their retail partners were expecting 30% of their site traffic to be agentic by 2028, the company stopped and paid attention.  AI was upending the way people searched for products online, and the CPG brand was faced with a decision to make: overhaul its digital presence or

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