Marketing Talent & Staffing Industry News | The Gradient Group

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TikTok pitches advertisers on bold new chapter under US joint venture

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In its latest brand ‘reset,’ Burger King is owning up to mistakes

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Why stores are becoming social spaces as AI reshapes retail’s role

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Sprite’s brand refresh is juicy, crispy, and ready to drink

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The Ad Dollars Disney Could Lose If The Bachelorette Stays Canceled

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11 creative campaigns to know about today

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Apple Is Set to Put Ads in Apple Maps in Services Push

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Industry News

Théâtre La Licorne — Saison 2025–2026 :: Behance

FR Pour sa campagne 2025-2026, le Théâtre La Licorne adopte le thème «Dans ta face». Une invitation à se rassembler pour regarder la réalité en face, à travers des dramaturgies actuelles, qui passent toujours par l’intime pour parler du social. À travers la série d’affiches, le triangle du logo s’articule

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Amazon’s move caused by rising fuel costs tied to war in Iran

This story was first published by Digiday sibling ModernRetail Amazon will impose a 3.5% fuel and logistics surcharge on merchants’ fulfillment fees beginning April 17, as rising fuel costs tied to conflict in the Middle East pressure supply chains. “Elevated costs in fulfillment and logistics have increased the cost of

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Agentic Commerce Is the Hottest Buzzword That Nobody’s Figured Out

It was hard to avoid the chatter about agentic commerce at this year’s Shoptalk. From panels to private side discussions, it was everywhere, our retail editor Kathryn Lundstrom reported.  The only problem: No one—platforms, retailers, third-party tech companies, or marketers—have figured it out. Agentic commerce is such a nascent concept

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Did somebody say Lego World Cup 2026 sets?

There have been a lot of new Lego sets to get excited about lately, including major builds from the Pokémon X Lego collab as well as a teased K-pop Demon Hunters range launching this summer, starting with Derpy the Tiger. One collab that I didn’t see coming – World Cup

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