Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

The Cockroach of Marketing Concepts Will Never Die

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OpenAI has quietly launched its ads manager as it races to build out its ads business

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Inside Netflix’s quest to double ad revenue to $3 billion

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How brands are using access to break through World Cup clutter

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How Jake from State Farm made his TV debut in Netflix’s ‘Running Point’

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Nutella capitalizes on greatest free advertising moment in history on NASA Moon mission

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TikTok pitches advertisers on bold new chapter under US joint venture

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In its latest brand ‘reset,’ Burger King is owning up to mistakes

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Why stores are becoming social spaces as AI reshapes retail’s role

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Sprite’s brand refresh is juicy, crispy, and ready to drink

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Industry News

OFF – Bieannále Budapest – 2025 :: Behance

OFF – Biennále Budapest – 2025 – Poems of Unrest In 2025, the OFF-Biennale Budapest celebrated its tenth anniversary, with the 5th jubilee edition focusing on the concept of security. As multiple crises intensify and converge – fueled by far-right political agendas, wars, the cost-of-living and housing crises, and the anthropogenic

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CPG’s CMO reset

For the better part of a decade, CPG companies hired marketers who could optimize a media plan. Now, they’re hiring ones who can save a brand. When Smuckers went looking for a new CMO earlier this year, it didn’t reach for a performance marketer. It hired Katie Williams, the former

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The algorithm erodes the travel recommendation: what comes after?

Sam Blenkinsopp built Trippin a decade ago on exactly the premise that the best recommendations come from real people – “People actually creating culture on the ground like DJs, chefs, designers, artists.” The result of ignoring that, he says, is what urban theorists call AirSpace: a global monoculture of exposed

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Why Brands Need a Strategy for Continuous Discovery

Audiences form opinions before they’re “ready.” Travis Claytor explains why continuous discovery—not campaigns—drives trust, visibility, and decisions. The post Why Brands Need a Strategy for Continuous Discovery first appeared on Spin Sucks. Source link

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AI’s impact on early-career marketers is reaching a crisis point

A troubling trend is developing involving AI and early-career marketers, and I’m not the only one noticing it. Leading voices like Paul Roetzer highlighted attention-grabbing quotes from Dario Amodei, co-founder and CEO of Anthropic, who predicted AI could wipe out roughly 50 percent of all entry-level white-collar jobs within five

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