Marketing Talent & Staffing Industry News | The Gradient Group

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Once Unimaginable, Publishers Are Preparing to Opt Out of Google Search

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Vitaminwater doubles down on content series celebrating local art

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The 2026 Forbes World’s Most Influential CMOs List

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When AI Puts Gen Z in the C-Suite

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Inside StreetEasy’s decade of iconic NYC subway ads

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Nike versus Adidas: Who’s spending more in race to claim the World Cup crown?

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Industry News

The Horniman Museum embraces imperfection with quirky new campaign

With 125 years of heritage, the Horniman Museum and Gardens has become an icon of London, enticing visitors with its vast collection of taxidermied animals and anthropological artefacts. To revitalise its classical image, the museum has unveiled a playful new campaign that sheds its traditional aesthetic to reveal a distinctly

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How to Defend Your Marketing Budget

TL;DR Gartner predicts that more than 40% of CMOs who push for bigger brand budgets this year will lose influence with the C-suite—not because the money isn’t needed, but because they can’t connect the ask to what the business runs on.  Meanwhile, budgets are flat, and more than half of

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StackAdapt rethinks DSPs for the post-dashboard world

Even in the age of AI, dashboards remain central to how marketers engage with DSPs and plan their advertising campaigns.  In announcing its Ivy Studio advertising hub today, StackAdapt put forth a vision for advertising’s future, where AI agents help marketers turn business objectives into business outcomes.  Ivy Studio is

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