Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

Once Unimaginable, Publishers Are Preparing to Opt Out of Google Search

Read More

Vitaminwater doubles down on content series celebrating local art

Read More

The 2026 Forbes World’s Most Influential CMOs List

Read More

When AI Puts Gen Z in the C-Suite

Read More

Inside StreetEasy’s decade of iconic NYC subway ads

Read More

Nike versus Adidas: Who’s spending more in race to claim the World Cup crown?

Read More

Industry News

The 2027 CMO planning challenge is bigger than the budget

Many of the assumptions that have guided B2B marketing planning for the past decade are becoming less reliable.  Buyers were increasingly visible, engagement signals helped indicate interest, channels were manageable, and buying journeys could be observed, influenced, and measured.  Today, buyers are harder to observe, AI is reshaping discovery and

Read More

European publishers are getting hit harder by AI bot scraping

European publishers are getting hit harder than North American sites by AI bot scraping – and no one really knows why. A recent report from TollBit found that European sites get scraped more by AI bots, receive fewer referrals, and have their robots.txt rules – which websites use to communicate

Read More

Events

Join Our Newsletter

For more professional opportunities join our newsletter.