Marketing Talent & Staffing Industry News | The Gradient Group

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4 trends marketers must follow in 2026

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B2B marketing on TikTok: What you need to know

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LEVEL UP: Essential Skills & Strategies to Kickstart Your Creative Career

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The ‘Marty Supreme’ Factor: How A24 Created A Viral Spectacle

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The ‘Marty Supreme’ Factor: How A24 Created A Viral Spectacle

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How L’Oréal Unlearned Advertising And Boosted Creator Results 55%

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McKinsey Says It Saved 1.5 Million Hours With AI—but That It Can’t Replace These 3 Job Skills in 2026

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The complete Super Bowl 60 ad tracker for 2026

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CES 2026: 7 biggest news stories across TVs, laptops, and other weird gadgets you missed

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Paid Vs. Organic Link-Shares: Facebook Limits Unverified To Just Two Per Month

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Unilever Won’t Replace the CMGO Title as Esi Eggleston Bracey Exits

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The New Way to Work With AI in 2026

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Hidden Fatigue: How Digital Devices Drain Professional Well-Being

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The campaigns that caught marketers’ attention in 2025

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MarketCast Report Crushes Gaming Stereotypes: Female Gamers Now Rival Men in Gaming, Reshaping How Brands Should Advertise

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The Vibe Marketing manifesto

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Industry News

Forbes tests prediction platform to boost onsite engagement

Forbes has joined the fray of publishers adding prediction markets to their websites as part of a broader strategy to reduce reliance on search traffic and focus more on onsite engagement.  The publisher worked with tech startup company Axiom (Axiom founder and CEO Jeff Yam is a Forbes board member)

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How to turn your iPhone into a dumbphone

For creatives, the iPhone is a bit of a paradox. The device that houses so many essential tools (high-quality camera, communication apps, portfolio access) is also the primary source of distraction from the work those tools support. You open your iPhone to check a client message and emerge 40 minutes

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Why Communicators Will Thrive (Not Disappear) in the AI Era

AI excels at processing information. Humans excel at building relationships. This is why communicators will always be essential. Gini Dietrich has a full breakdown of the AI/human partnership The post Why Communicators Will Thrive (Not Disappear) in the AI Era first appeared on Spin Sucks. Source link

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Find out if AI-driven disruption is coming for your industry

AI is changing how people discover, compare and choose — across every industry. But not every industry is equally vulnerable. New research from BCG maps where large language models (LLMs) are likely to disrupt the consumer journey, and it breaks the landscape into four clear archetypes: Breached, Undefended, Contested and

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