Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

TikTok pitches advertisers on bold new chapter under US joint venture

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In its latest brand ‘reset,’ Burger King is owning up to mistakes

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Why stores are becoming social spaces as AI reshapes retail’s role

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Sprite’s brand refresh is juicy, crispy, and ready to drink

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The Ad Dollars Disney Could Lose If The Bachelorette Stays Canceled

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11 creative campaigns to know about today

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Apple Is Set to Put Ads in Apple Maps in Services Push

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Industry News

THE X-MEN SERIES :: Behance

THE X-MEN SERIES A visceral reimagining of Marvel’s mutant lineage, stripped of cinematic polish and returned to a raw, handcrafted state. In this series, I explored the intersection of biological evolution and graphic surrealism, treating each character not as a superhero, but as a textured atmospheric study. By utilizing a

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Who decides what honest AI advertising looks like?

People no longer trust what they see, and the ad industry hasn’t agreed on what honesty looks like in response. Does an AI-generated background warrant a label? What about a synthesized soundtrack? Or does the threshold only kick in when it’s a human face, a product claim or a body

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AI Runs the System. You Run the Strategy.

AI can scale your PESO Model strategy, but it can’t replace judgment. Shelly Verkamp explains where AI adds value and where human insight is irreplaceable. The post AI Runs the System. You Run the Strategy. first appeared on Spin Sucks. Source link

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Canva expands into marketing automation with new acquisitions

Canva is acquiring Simtheory, an AI collaboration and agent platform, and Ortto, a customer data and marketing automation platform — two moves that push the company further into marketing execution. These are just the latest in a series of acquisitions that make it clear Canva is expanding beyond creative tools

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