Marketing Talent & Staffing Industry News | The Gradient Group

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$125M Lionsgate Newark film studio breaks ground in South Ward (photos)

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Ad Tech Briefing: Platforms’ measurement transparency moves into view

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Nichiha USA appoints Merlot Marketing as Agency of Record

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Gorilla Glue Sticks To Betty As Creative AOR

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‘Bells’ Are Ringing: MiltonOne Updates Hershey’s Holiday Tradition

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Alex Cooper’s Unwell Hydration Rebrands, Expands Into Energy Drinks

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Meet ADWEEK’s 2025 Agency of the Year Winners

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IBM accelerates cloud drive with $11 billion Confluent deal as AI demand booms

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Interactive TVOOH: The Future of Fan Engagement

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Dropbox: Is Digital Clutter Costing Your Business?

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Industry News

People are getting burned by the Tinder logo curse

It’s pretty hard to reinvent the wheel when it comes to app icon design. When scalability is a priority, there are only a handful of shapes that really work, but there’s one design that you might want to avoid (for the sake of your users, at least). Those of you

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The Ads That Made People Feel Something In 2025, Per System1

The Ads That Made People Feel Something In 2025, Per System1 No matter how crazy the world gets, brands can still get us to pay attention by sparking genuine emotion, according to System1’s ranking of 2025’s top U.S. ads. Each year, the marketing effectiveness firm evaluates ads* based on the

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How artists coped with the video game industry layoffs in 2025

Over the past three years, creatives working in video games have been relentlessly battered by wave after wave of industry layoffs, with tens of thousands of people losing their jobs. There are multiple reasons behind it: overhiring when demand for entertainment spiked during Covid, a preference for investing in AI,

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Salesforce brings Agentforce Sales to ChatGPT

Salesforce has rolled out its Agentforce Sales app for ChatGPT, bringing AI-powered CRM functionality into the hands of sales reps — right inside their conversations. The integration, announced yesterday, connects Salesforce data with OpenAI’s ChatGPT to help sellers prioritize leads, update opportunities, and generate account plans without switching apps or

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How Magnum and Perfect Draft made effective product demos

Source: Shutterstock Short-form product demonstrations produced on Instagram’s Reels format can make for an effective pairing if a brand can convey new information and show how a product can meet people’s needs in an enjoyable way. The format is a common one. Kantar data shows that just over three quarters

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Gen Z news consumption, DSP diversification

It’s been another year of ups and downs in the marketing and media businesses — and Digiday+ Research tracked them throughout the year, surveying publisher, agency, brand and retailer professionals at regular intervals throughout 2025. As 2025 winds down, we rounded up the biggest trends of the year, based on

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