Yesterday we brought you the news that Coca-Cola has launched a new brand identity; a complete design overhaul by JKR with a strong focus on typography. This includes much more prominent use of the ‘Better With’ typeface created for the brand by Brody Associates in 2023. Originally created for a
Whether organic or paid, YouTube remains one of the most underrated platforms on the internet. And when one of the smartest paid search experts around calls it “the most mispriced ad inventory on the internet,” you ignore it at your own risk. What I really love about YouTube is how
Rideshare giant Uber has retained Omnicom Media as its global agency of record in most major markets, according to a press release. Omnicom Media confirmed it will continue to oversee media planning and buying for Uber across North America, Europe, the Middle East, Africa, and Latin America, with PHD as
Gini Dietrich runs HubSpot through the PESO Model® Diagnostic—how owned media became a moat that survived losing 75% of its blog traffic to AI. The post The PESO Model® Diagnostic: How HubSpot Turned Owned Media Into a Moat first appeared on Spin Sucks. Source link
Google’s Merchant Center opened a pilot last week that shows retailers what shopping-related questions people ask AI Mode and AI Overviews about. Brodie Clark, an independent SEO consultant who got access on a client sub-account, published screenshots and called it the first Google product to give query data for these
AI is forcing marketers to question decades of accepted best practices because the assumptions those practices were built on are changing, according to new research. A paper by Prof. Rajan Varadarajan of the Mays Business School at Texas A&M University, published in “Marketing Strategy Journal,” says AI is changing how
Founders of Parallel Press, Akoua Smith and renald Louissaint joined us on the Nicer Tuesdays stage in New York City to talk about how Parallel Press started up, its major projects and its newest publication Astro Black. This homage to Black astronauts is more than just an archive of boundary-pushing
Plenty of teams now manually prompt an LLM to see if their brand appears. That’s a point-in-time snapshot; AI engines regenerate answers with every query, so a citation confirmed last month can drop without any signal. A single prompt test establishes no baseline, detects no citation loss, and diagnoses no
Every choice has a price and the bill always comes due. Marketers are only just starting to work out what theirs actually costs for AI. Laura Higgins had been at Dollar Shave Club for two months when she started paying attention to her AI bill. During her first month as
