Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

Playing House

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YouTube Promises All Things to All Advertisers, With Some Help from AI

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Marketers need to prepare themselves for the end of the click

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Eurovision Is Facing a Major Controversy Over Israel’s Advertising Efforts

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Anthropic’s Claude is telling users to ‘go to bed’ — and the internet has theories why

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CeraVe taps into basketball lore for latest social-first campaign

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TikTok Builds for the AI Future, Welcoming Third-Party Agents for Ads

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Hershey Bets on Agentic AI to Rethink $2B in Marketing Spend

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Industry News

Urban Archive

I’ve always been obsessed with cities because of my architectural background ? how infrastructure, people, chaos, and memory shape each other. Instead of documenting places literally, I wanted to merge them into emotional environments where different cultures and visual rhythms coexist in one space. Some parts were originally made for

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Retail Media Is About To Take Even More TV Ad Spend

Ad revenue from retail media has already overtaken linear TV, but maybe it’s not so binary: in recent months, retail media has become a bigger part of TV ad buys.  This is largely happening because of Amazon and Walmart—the two biggest retail media players—because both are harnessing their smart TV

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Building data foundations marketers can trust

The reality of modern analytics is that a significant portion of your revenue often hides behind a “direct” label or remains entirely unattributed. At the May 2026 MarTech Conference, marketing and analytics leaders gathered to tackle this head on, shifting the conversation from the hunt for “perfect” data to the

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PARIS

A curated series of illustrations capturing the timeless soul of Paris. From the morning stillness of the Luxembourg Garden to the modern lines of the Louvre Pyramid, this collection explores the city’s iconic landmarks and hidden perspectives. Journey through the vibrant atmospheres of Montmartre viewed from the Buttes-Chaumont, the architectural

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Events

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