Television has dominated the advertising market for the better part of 75 years, despite an explosion in channels and an entire makeover of the media landscape. Despite advances in targeting through CTV, we know consumers will skip ads when it’s possible. As a result, TV advertisers are seeing ROAS go
In 2024, we were invited to develop a brand identity concept for the Budapest Festival Orchestra (BFZ) as part of a design competition. Our concept builds on the orchestra’s existing logo, transforming it into a cohesive visual identity system. The original mark is expanded with a motif representing the audience,
Thanks to AI, local SEO has a new standard. AI-powered search doesn’t just rank pages. It synthesizes answers from your site content, schema markup, listings data, and reviews, and then it decides whether your locations are worth citing. For brands managing 10, 50, or 100+ locations, that’s a significant exposure
This week’s Future of TV Briefing looks at the Coalition for Innovative Media Measurement’s Identity Infrastructure 2.0 proposal that aims to address TV and streaming’s fractured identity picture — but at what cost to people’s privacy? The Coalition of Innovative Media Measurement (CIMM) is aiming to tackle TV and streaming’s
Welcome to It’s Nice That’s first In Depth edition – a new editorial series, going beneath the surface of the topics at the top of the creative agenda. Through these themed editions, we will explore subjects affecting creatives’ work and lives, helping you to understand the current landscape, get inspired,
Visibility engineering turns earned and owned media into compounding credibility so your expertise is clear, trusted, and surfaced again and again. The post Visibility Engineering is the New Playbook for Earned Media first appeared on Spin Sucks. Source link
Digiday reports that an early version of ChatGPT’s ads manager, available to a subset of pilot advertisers, now shows cost-per-click bids ranging from $3 to $5, based on screenshots reviewed and verified by the publication. Until now, advertisers in the pilot have paid on a CPM basis, meaning a flat rate per 1,000
Tim Cook was never going to be Steve Jobs. No one, possibly not even Jobs himself, could ever live up to the last great legend of 20th century business. But, as his exit date is announced, how should marketers assess the man who stepped into those enormous, distressed sneakers in
Almost eight years since Duncan Jones first announced plans for a Rogue Trooper movie adaptation, we finally have a teaser. Liberty Films doesn’t give much away in the 20-second sequence, but we do see a glimpse of the genetic infantryman from the classic 2000AD comic strip in action, along with
Google Ads has enabled call recording by default for eligible call flows associated with AI-qualified call leads, with exceptions for prior opt-outs and certain sensitive verticals. A new Google support page describes the feature, which uses AI to evaluate phone conversations instead of relying on call duration alone to count
