Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

How AI is changing political advertising

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The official judgmental map of Cannes Lions 2026

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How US soccer clubs and leagues are scoring more fan data

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6 Brands That Cheered for the New York Knicks’ Historic NBA Championship Win

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KFC debuts a new look and menu strategy

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Cannes Lions contenders: Anthropic, The Ordinary, Icelandair and Life360 top predictions

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Industry News

Automotive Illustration Collection

Cars have been one of the recurring themes throughout my illustration career. Whether I’m creating artwork for a luxury car show on the shores of Lake Como or visualising emerging technologies such as hydrogen-powered vehicles and clean energy infrastructure, it’s a subject I never tire of exploring. Here is a

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Adobe brings GEO to CX Enterprise with Adobe Brand Visibility

Adobe today announced a new solution to help businesses to ensure their brand is visible, trusted, and chosen across AI surfaces.  Called Adobe Brand Visibility, the product is part of Adobe CX Enterprise, an agentic AI system built to simplify how businesses manage the customer lifecycle, from acquisition to prospect

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Studio Nari wordmark gives Threads a voice of its own

The wordmark cements itself in the physical due to its angular, sculpted form, based on the strategic concept underpinning the new brand, which Nari calls the “Trending Chisel”. Lauren explains: “We became interested in how culture moves through emphasis, highlights and fragments of conversation, and wanted to translate that behaviour

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