The ad tech public era is over. Not literally, of course. A handful of scaled, still-growing platforms remain public. There just aren’t many of them, and the slower-growth, utility-margin names are dropping out one by one. Nielsen agreed to buy DoubleVerify for $2.15 billion in cash last week (August 6),
It could be argued that imperfection is more important than ever – a notion that Hudson wholeheartedly agrees with. Despite being a perfectionist himself, he explains, “the whole reason I’m full-time at Clay is because I bring imperfection to the brand,” or, at least, an organic, natural imperfection. “As the
ChatGPT’s page-fetching bot is disallowed by more sites than any other AI bot of its kind. It also reached disallowed pages on more sites than any other bot. OpenAI says robots.txt rules may not apply to it because a person asked for the page. TollBit’s latest State of the Bots
The ex-WPP executive suing his former employer for retaliation in a high-profile case alleging he was fired after trying to expose an illegal media rebate scheme now alleges that WPP client Sony came to the same conclusions after conducting an independent investigation. In 2023, Chinese authorities detained (and later convicted)
Game developers have big expectations for Unreal Engine 6, the next major evolution of Epic Games’ real-time engine, but so do filmmakers and VFX artists. Now an early glimpse at a new tool shows one of the ways that it could change the game. The main Unreal Engine 6 news
Google has added Gemini 3.7 Flash as a selectable model in AI Mode, one day after the model’s initial release for coding and agent tasks. Robby Stein, VP of Product for Google Search, announced the rollout on X, writing that the model is “better at following instructions + understanding your
Many of the assumptions that have guided B2B marketing planning for the past decade are becoming less reliable. Buyers were increasingly visible, engagement signals helped indicate interest, channels were manageable, and buying journeys could be observed, influenced, and measured. Today, buyers are harder to observe, AI is reshaping discovery and
The single largest AI crawler on my website over the past day was not an AI crawler. It arrived roughly 1,500 times under Common Crawl’s name; it sent back nothing, and what it wanted was my SSH keys. I went looking because of a number. Cloudflare’s CFO Told Analysts Machine
European publishers are getting hit harder than North American sites by AI bot scraping – and no one really knows why. A recent report from TollBit found that European sites get scraped more by AI bots, receive fewer referrals, and have their robots.txt rules – which websites use to communicate
