Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

How AI is changing political advertising

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The official judgmental map of Cannes Lions 2026

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How US soccer clubs and leagues are scoring more fan data

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6 Brands That Cheered for the New York Knicks’ Historic NBA Championship Win

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KFC debuts a new look and menu strategy

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Cannes Lions contenders: Anthropic, The Ordinary, Icelandair and Life360 top predictions

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Industry News

123 Smile?

These are some of the artworks that I created with JKR for KFC, as well as other recent works. They share common elements and style preferences, so I have grouped them together and shared them with you. Source link

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The real AI opportunity is creating new value

A majority of organizations now use AI in at least one function — 88%, according to McKinsey — but only 6% report significant enterprise-wide impact. This isn’t a failure of AI adoption. It’s a reflection of how organizations use AI. To take an analogy from the past, the first cars

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Amazon expands AI advertising with Alexa+ agentic ads

AI recommendations are becoming the new digital shelf as people search and shop within LLM chatbots. The change has left the ad industry scrambling to determine what an ad strategy looks like without clicks, landing pages or traditional search results. At the Cannes Lions International Festival of Creativity this year,

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