“I usually start by picking a celebrity, and location – for example, Britney Spears in a TK Maxx. Then I pick a strong emotional POV for the celebrity to have. Maybe Britney loves Oreos…” says Luke. “The more mundane and specific the better. Then it’s just a matter of asking
The organic search user journey many of us optimized for is changing, especially in healthcare. Before AI, the most common approach people used was to open Google, search their symptoms, scan the results, and click through to a page. Now, users increasingly read the AI Overview at the top of
This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes shaping the media industry. You can sign up for it here. On Monday, the publicly traded media company The Arena Group, which owns a stable of editorial brands including Parade, Men’s
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Google says the Gemini app has passed 1 billion monthly users, and published usage figures showing that 63% of them now use voice. The figures were shared in a blog post on August 11, and Gemini app vice president Josh Woodward also shared the same numbers on X. Neither the
For years, digital marketing teams built their playbooks on an abundance of granular signals. Clicks, third-party cookies, device identifiers, and deterministic conversion paths gave ops and growth leaders a clear line of sight into campaign performance. That era is fading fast. Tightening privacy frameworks, platform walled gardens, and AI intermediaries
Suprey, a new plant-based supplement company, needed a brand name, strategic foundation, and visual identity that embodies Suprey’s joy, innovation, and meticulous development. Source link
A new SE Ranking report found ChatGPT showed ads on 28.69% of the commercial prompts in its healthcare category, more than 10 times the 2.64% the company recorded in Google’s AI Mode. OpenAI’s placement rules no longer keep ads away from medical advice the way its launch announcement describes. In
Mod Op says it dodged a $3 million AI bill. Sort of. The independent marketing agency estimates it avoided roughly $3 million in potential licensing costs by building its own AI infrastructure rather than licensing off-the-shelf tools. At least that’s what Tessa Burg, chief technology officer at Mod Op, estimates
Analogue animation is having a boom. Tactile, frame-by-frame motion is often one of the most charming things we can encounter across on our social media feeds, but when we saw one of Alèxia Ponce’s works for the first time, we were struck by its less than conventional approaching to creating
