Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

Hershey Bets on Agentic AI to Rethink $2B in Marketing Spend

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How Nike’s Boston Marathon ad exposed a gap in disability fluency

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Case Study | How to Build a Forever Beauty Brand

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Media Buying Briefing: Agencies turn creators into test labs for campaigns and product innovation

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End of the road for the ‘Mad Men’ as AI moves into advertising

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Roku Taps Consumer Data From Best Buy, Instacart, Others in ‘Roku Curate’ Offer to Advertisers

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How ‘Devil Wears Prada 2’ designed a ‘fashion collection’ of brand partners

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The Cockroach of Marketing Concepts Will Never Die

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OpenAI has quietly launched its ads manager as it races to build out its ads business

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Inside Netflix’s quest to double ad revenue to $3 billion

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Industry News

Women Are on the Front Line of AI Disruption

Women are on the front line of AI disruption. Gini Dietrich describes why we face the highest risk—and how to protect our power and value. The post Women Are on the Front Line of AI Disruption first appeared on Spin Sucks. Source link

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AI drives a major industry reset

In 2026, the marketing technology landscape grew by just 0.7%, increasing from 15,384 to 15,505. At first glance, it appears to have stalled and reached its limits. But that headline number hides what’s really happening beneath the surface: nearly 1,500 tools were added, while more than 1,300 disappeared. This is

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Casa Macui :: Behance

Casa Macui, Where Precision Meets Ancient Soul Casa Macui is an artisanal Mexican knife brand rooted in the country’s western heartland. Each blade is crafted with the passion of an artisan’s soul, meticulously refined through the exacting standards of high-precision engineering. The Origin of the Name The name “Macui” pays

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The New PESO Model® Graphic Is Here. So Are the Rules.

TL;DR  The PESO Model® has another graphic refresh. It’s outcome-based—organized around what each media type produces (Authority, Credibility, Discovery, Growth) and how those compound when the integrations run together.  It’s free to download with attribution. Commercial uses—paid courses, books, software products, training, teaching, speaking that teach PESO(paid or unpaid), and

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WTF are brand health metrics?

Talk about a blast from the past. The phrase “brandformance” is becoming popular across the ad industry again as marketers push to once again marry brand and performance marketing. Call it a performance marketing correction. It’s not a new phenomenon, per se, as Tim Peterson, executive editor, video and audio

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