Each soap has its own visual world, with packaging design full of colour and decorative details, and a prescription or spell-like piece of copy that sits on the back of each box — texts that the designer found funny, fascinating and altogether quite bizarre. Initially keen to collect a number
There is a common expectation in SEO that needs to be challenged, and it usually appears as soon as a new agency or consultant takes over performance. Many businesses assume that fresh expertise should lead to quick wins, as if changing vendors resets everything and removes the issues that held
This week has been another revolving door of hires and promotions at brands, from chief marketing officer (CMO) exits to marketing reshuffles. We’ve rounded up the U.S. and global marketing leadership moves you need to know about for the week ending April 10. – Kate Rouch is stepping down as
Wybe Magermans is the director of strategy & growth at WMH&I, an award-winning branding agency embracing creativity shaped by insight and intuition. Beginning his career as an architectural designer in the Netherlands, Wybe went on to work with agencies like Fitch and Pearlfisher before joining WMH&I, where he has since
Every major AI platform can now browse websites autonomously. Chrome’s auto browse scrolls and clicks. ChatGPT Atlas fills forms and completes purchases. Perplexity Comet researches across tabs. But none of these agents sees your website the way a human does. This is Part 4 in a five-part series on optimizing
There’s a scene in the movie “Chef” that I think about too often. The titular chef, Jon Favreau, is convinced by the restaurant owner, Dustin Hoffman, to play it safe and go with the crowd favorites when serving a prestigious food critic, rather than the special new menu the chef
We were invited by Droga5 São Paulo to produce this environmental awareness campaign for SOS Oceano, addressing the direct relationship between the oceans and life on land. Starting from an idea, we structured the project through its process, curating collaborators such as Joules & Joules Laboratory, responsible for developing the
An analysis of more than 400 websites by Zyppy founder Cyrus Shepard identifies five characteristics associated with whether a site gained or lost estimated organic traffic over the past 12 months. Shepard classified sites by revisiting many of the same ones covered in Lily Ray’s December core update analysis, categorizing
The ad industry’s latest dernier cri is going in-house. Marketers at major advertisers, such as Pfizer, are pulling generative engine optimization (GEO) expertise inside the tent as their sense of urgency over search’s shifting landscape grows. Pfizer officially transitioned its SEO and AI discoverability efforts to its in-house team this
For Jessica Dimcevski, founder and creative director of the New York branding studio Blurr Bureau, developing the visual identity for Yes! Apples, a collective of small, family-run apple orchards in New York, came pretty close to the dream brief. It’s one that’s quite rare for a design team to come
