Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

Once Unimaginable, Publishers Are Preparing to Opt Out of Google Search

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Vitaminwater doubles down on content series celebrating local art

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The 2026 Forbes World’s Most Influential CMOs List

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When AI Puts Gen Z in the C-Suite

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Inside StreetEasy’s decade of iconic NYC subway ads

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Nike versus Adidas: Who’s spending more in race to claim the World Cup crown?

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Industry News

WTF is the IAB’s Redefining Media Types standard?

Subscribe: Apple Podcasts • Spotify The Interactive Advertising Bureau (IAB) just dropped another industry acronym — as if the media biz needed another one — but this one may prove useful. Earlier this month, the IAB released its Redefining Media Types (RMT) Standard framework that aims to add clarity to

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Download resources for ImagineFX 269

To download the accompanying files for ImagineFX issue 269, head to this link and click download. Please note: if you have any trouble downloading the file, right-click the link and open it in a new browser window. Next, click in the URL address line to select all of the link,

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City Identity for Gy?r

GY?R ? OFFICIAL CITY IDENTITY (2025) The identity of Gy?r is built on a simple yet meaningful emblem, inspired by the form of a shield and a heart. It represents both structure and emotion, a city that is grounded, yet deeply human. The four waves integrated into the shape reference

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ChatGPT Ads adds conversion bidding and stronger measurement

ChatGPT Ads expanded its advertising platform with new tools for conversion optimization, attribution, budget management, and campaign automation, continuing its push toward serving performance marketers. The update introduces several features advertisers have come to expect from mature advertising platforms, including conversion-optimized bidding, mobile measurement integrations, and bulk campaign management. The

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