Marketing Talent & Staffing Industry News | The Gradient Group

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Universal Ads must pass the pizza test if it’s to steal ad dollars from social

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Software companies are already swarming ChatGPT’s ad economy

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A Guide to the New, Wide World of Agentic Advertising and Commerce Protocols

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Is Netflix, Inc. (NFLX) Becoming a Bigger Advertising Growth Story in 2026?

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How one man became the most sought-after case study editor in advertising

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How Chipotle’s rewards relaunch extends reach of its marketing flywheel

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Industry News

OpenAI tests multi-advertiser ad placements in ChatGPT

OpenAI is taking another step toward building a full-fledged advertising platform. The company has begun testing a new ad format inside ChatGPT that allows multiple advertisers to appear within a single sponsored placement. The move expands the amount of ad inventory available in ChatGPT while giving advertisers more opportunities to

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ALTA Brand Identity

ALTA is a personalized AI styling app that merges technology and fashion to help users build their own style language based on data. It provides tailored outfit recommendations and virtual fitting experiences, empowering users to dress with confidence. Source link

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How automation and AI is reshaping the upfront marketplace

Over the years, the automated, data-driven ad buying process that is programmatic has crept into the human-led negotiations that make up upfront negotiations. That’s come to a head this year. That shift is seen at Disney and Warner Bros. Discovery, for example. In covering this year’s upfronts, Digiday reported that

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