Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

Hershey Bets on Agentic AI to Rethink $2B in Marketing Spend

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How Nike’s Boston Marathon ad exposed a gap in disability fluency

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Case Study | How to Build a Forever Beauty Brand

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Media Buying Briefing: Agencies turn creators into test labs for campaigns and product innovation

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End of the road for the ‘Mad Men’ as AI moves into advertising

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Roku Taps Consumer Data From Best Buy, Instacart, Others in ‘Roku Curate’ Offer to Advertisers

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How ‘Devil Wears Prada 2’ designed a ‘fashion collection’ of brand partners

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The Cockroach of Marketing Concepts Will Never Die

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OpenAI has quietly launched its ads manager as it races to build out its ads business

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Inside Netflix’s quest to double ad revenue to $3 billion

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Industry News

Vox Media Welcomes a Bidding War

This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes shaping the media industry. You can sign up for it here. On Wednesday, media scion James Murdoch joined the bidding war for Vox Media, which has in recent months signaled its

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Google’s AI Max has pushed up search budgets – and costs

In the 12 months since Google debuted AI Max for Search, brands have increased their search budgets and seen cost-per-clicks (CPCs) rise, while compounding search’s transition into a media channel ruled by automation. For some clients, search costs increased by as much as 15% in the last year, according to

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The acclaimed Marina Willer on her stacked design career

Brazilian graphic designer, filmmaker, Pentagram partner and D&AD jury judge Marina Willer, who has worked on major brand identity projects for clients such as Rolls Royce, Tate and Southbank Centre, joined the Nicer Tuesdays stage in April to deliver a talk on her expansive design career, the importance of human

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