Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! My findings this week show Google Search Console data is about 75% incomplete, making single-source GSC decisions dangerously unreliable. Google filters 3/4 of search impressions for “privacy,” while bot inflation and AIOs corrupt what remains. (Image Credit: Kevin
For those of us happy to cocoon at home with our remote jobs, especially marketers who built digital-first strategies post-pandemic, the return of in-person meetings and relationships that require social skills is as welcome as unasked-for pineapple on a pizza delivery. However, like it or not, personal relationships are becoming
div:not(.PrimaryNav-siteSearch-yuO) :focus-visible{outline:1px solid var(–be-one-off-custom-outline-color, var(–be-accessibility-outline-color));outline-offset:3px}.PrimaryNav-hamburgerMenu-iBG :focus-visible{outline:1px solid var(–be-one-off-custom-outline-color, var(–be-accessibility-outline-color));outline-offset:3px}.PrimaryNav-transparentStrip-u4D :focus-visible{outline:1px solid #fff;outline-offset:3px}.PrimaryNav-transparentStrip-u4D .PrimaryNav-skipContent-y_5,.PrimaryNav-transparentStrip-u4D .PrimaryNav-skipFooter-TAI{color:#fff}.PrimaryNav-transparentStrip-u4D .PrimaryNav-skipContent-y_5:focus-visible,.PrimaryNav-transparentStrip-u4D .PrimaryNav-skipFooter-TAI:focus-visible{outline:1px solid #fff;outline-offset:3px}.PrimaryNav-transparentStrip-u4D .PrimaryNav-userControls-GbX :focus-visible,.PrimaryNav-transparentStrip-u4D .PrimaryNav-signup-XIt :focus-visible,.PrimaryNav-transparentStrip-u4D .PrimaryNav-searchLinkCompact-par :focus-visible{outline:1px solid #fff;outline-offset:3px}.PrimaryNav-searchLink-xVd{align-items:center;display:flex}.PrimaryNav-searchLink-xVd .PrimaryNav-link-hxX{height:18px;position:relative;top:-1px;width:18px}.PrimaryNav-hamburgerMenuButtonWrapper-Cz7{align-items:center;display:flex;height:100%;margin-top:1px;position:relative;z-index:2}.PrimaryNav-hamburgerMenuButtonWrapper-Cz7 .PrimaryNav-hamburgerButton-AQr{-webkit-appearance:none;-moz-appearance:none;appearance:none;background:transparent;border:none;cursor:pointer;display:inline-block;font-family:inherit;font-size:inherit;line-height:1;margin:0;padding:0;padding-bottom:20px;padding-right:16px;padding-top:20px}.PrimaryNav-hamburger-rSm{width:15px}.PrimaryNav-hamburgerLine-jwi{background-color:#191919;height:2px;margin-bottom:3px;transition-duration:.25s;transition-property:transform,opacity;transition-timing-function:cubic-bezier(0.19, 1, 0.22, 1)}.PrimaryNav-hamburgerMenu-iBG{background-color:#fff;display:flex;flex-direction:column;height:100vh;padding:12px 0;position:absolute;transition:transform .25s cubic-bezier(0.19, 1, 0.22, 1);width:270px;will-change:transform;z-index:1}.PrimaryNav-hamburgerMenu-iBG .PrimaryNav-signUp-QZM{align-self:center;display:flex;margin-bottom:auto;margin-top:30px;padding-left:16px}.PrimaryNav-hamburgerMenu-iBG .PrimaryNav-signUp-QZM,.PrimaryNav-hamburgerMenu-iBG .PrimaryNav-signupButton-xx_{width:100%}.PrimaryNav-loginOrCreate-MZx{align-self:flex-end;min-height:var(–be-sp-8);padding-left:24px;padding-right:24px}.PrimaryNav-hamburgerMenu-iBG .PrimaryNav-coreNavigationItem-N4p{margin-top:32px}.PrimaryNav-appLinks-vve{margin-bottom:24px;margin-top:32px}.PrimaryNav-appLink-r57{background-repeat:no-repeat;display:block;font-size:0;height:40px;line-height:40px;margin-bottom:8px;width:135px}.PrimaryNav-appLinkItem-f6g.PrimaryNav-ios-d_K .PrimaryNav-appLink-r57{background-image:url(“https://a5.behance.net/e339a8b98e64ccb9fa1799f694957651db8daf18/svgs/apple-app-store-button.svg”)}.PrimaryNav-appLinkItem-f6g.PrimaryNav-android-jXm .PrimaryNav-appLink-r57{background-image:url(“https://a5.behance.net/e339a8b98e64ccb9fa1799f694957651db8daf18/svgs/google-play-button.svg”)}.PrimaryNav-behanceLogo-jbj{fill:#191919}.PrimaryNav-behanceLogo-jbj.PrimaryNav-full-qXI,.PrimaryNav-behanceLogo-jbj.PrimaryNav-fullNoTruncation-DbO{height:16px;transform:translateY(2px);width:82px}.PrimaryNav-behanceLogo-jbj.PrimaryNav-truncated-C4c{width:24px}.PrimaryNav-useTransparencyForAllWidth-gRQ .PrimaryNav-stripBackgroundFadedIn-tbe{opacity:1;transition:opacity 300ms}.PrimaryNav-useTransparencyForAllWidth-gRQ .PrimaryNav-transparentStrip-u4D{background:transparent;box-shadow:none !important;height:55px;transition:background 300ms,height 0ms 300ms,padding-bottom
There is a lot of advice online about podcasting, but Danny Brown cautions many of them are false prophets. He outlines how to determine if their advice is good. The post The No BS Podcasting Guide for You and Your Clients first appeared on Spin Sucks. Source link
Many Google Ads accounts generate steady traffic but struggle to turn that traffic into outcomes the business actually values, such as purchases, qualified leads, or demo requests. That disconnect usually isn’t caused by a lack of demand or a broken platform. It’s more often the result of small, fixable issues
KFC is on a mission to “change perceptions and change habits” as it introduces its new speciality drinks range across UK stores. The fast-food chain is investing £37m in its new ‘Kwench by KFC’ drinks range, in a bid to expand appeal among Gen Z consumers and reach people across
Fresh perspectives and experiences that complement the existing team. If two interviewees can perform the role’s functional responsibilities, I prioritise bringing in fresh perspectives and ‘outside experiences’ that can benefit the team and organisation, especially if they’re joining a team centred on culture and creativity. Alignment of values and career
Today in ‘Things That Keep Communication Pros Awake at Night’: misinformation, disinformation, malinformation, that content from 2019 you haven’t updated. Gini Dietrich has how to handle all of it: The post When Facts Don’t Matter: A 2025 Guide to Truth-Based Communications first appeared on Spin Sucks. Source link
LinkedIn published findings from its internal testing on what drives visibility in AI-generated search results. The company, reportedly among the most-cited sources in AI responses, shared what worked for improving its presence in LLMs and AI Overviews. For practitioners adjusting to AI search, this is a rare look at what
Even as TikTok’s U.S. ownership shake-up fuels uncertainty and some audience drift, Vita Coco is staying put, keeping the platform central to its social marketing without mistaking it for a permanent foundation. That stance, according to its CMO Jane Prior, isn’t denial. It’s restraint. When talk of a U.S. deal
