How many times have you seen different SERP layouts and results across markets? No two people see the same search results, as per Google’s own documentation. No two users receive identical outputs from AI platforms either, even when using the same prompt. In a time of information overload, this raises
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions. Lego is one of those companies that you wouldn’t necessarily associate with technology. Its core brand ethos, after all, is about inspiring imagination and play in both children and
Why you can trust Creative Bloq Our expert reviewers spend hours testing and comparing products and services so you can choose the best for you. Find out more about how we test. I was looking forward to getting the FiiO FT1s in for review as soon as I saw them,
Stop duct-tape marketing. Gini Dietrich shows you why the PESO Model® is your marketing operating system for clarity, efficiency, and revenue attribution. The post The Case for a Marketing Operating System first appeared on Spin Sucks. Source link
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Every year, after the winter holidays, I spend a few days ramping up by gathering the context from last year and reminding myself of where my clients are at. I want to use the opportunity to share my
We’ve all had the negative experience of seeing the same ad repeat over and over again in either a linear or streaming show. Its effect can leave the viewer promising to never purchase that product or use that service after being bludgeoned with that messaging on repeat. Omnicom Media, via
KarlssonWilker tends to stay away from pastiche and mimicry, prioritising modular communication and original editorial mechanics in order to centre emotional intelligence and clarity. In the studio’s identity for Calder Gardens, a green space and art museum in Philadelphia, the team began with no plan whatsoever. For projects for the
Integrated communications isn’t about one win. Travis Claytor explains how consistent progress comes from the discipline of always asking “what’s next?” The post The Power of Asking What’s Next for Integrated Communications first appeared on Spin Sucks. Source link
The Guardian published an investigation claiming health experts found inaccurate or misleading guidance in some AI Overview responses for medical queries. Google disputes the reporting and says many examples were based on incomplete screenshots. The Guardian said it tested health-related searches and shared AI Overview responses with charities, medical experts,
Premium is no longer a status symbol. Today, premium means access to culture, travel, dining, and the moments that people care about. In this episode of The Speed of Culture podcast, Matt Britton sits down with Jessica Ling, EVP of global advertising at American Express, to explore how Amex is
