Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

TikTok pitches advertisers on bold new chapter under US joint venture

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In its latest brand ‘reset,’ Burger King is owning up to mistakes

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Why stores are becoming social spaces as AI reshapes retail’s role

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Sprite’s brand refresh is juicy, crispy, and ready to drink

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The Ad Dollars Disney Could Lose If The Bachelorette Stays Canceled

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11 creative campaigns to know about today

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Apple Is Set to Put Ads in Apple Maps in Services Push

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Industry News

Virtual Vanguard Recap: Jim Lecinski

Our industry is in a critical phase of AI transformation that’s less about tools and more about intent, sequencing, and discipline. There’s not yet a tried-and-true playbook for AI applications in marketing, but there are a few best practices emerging for C-suite marketers looking to move from experimentation to business

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Is the era of ‘rip and replace’ over for martech stacks?

The 2025 MarTech Replacement Survey, which offers a look at the application marketing teams replaced in 2025 and why, found a level of stability never before seen in its history. For the past five years, the survey found marketing automation platforms (MAPs) were the most-replaced tool in the martech. But

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MORITZ FEED DOC :: Behance

Moritz Feed Doc Rebranding Redesign of the logo for the Barcelona film and fashion festival, Moritz Feed Dog by integrating the graphic codes of the two universes that define the festival  to create a clear, recognizable, and contemporary logo capable of representing  this duality and reinforcing its personality.​​​​​​​ ​​ Source

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