Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

Once Unimaginable, Publishers Are Preparing to Opt Out of Google Search

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Vitaminwater doubles down on content series celebrating local art

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The 2026 Forbes World’s Most Influential CMOs List

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When AI Puts Gen Z in the C-Suite

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Inside StreetEasy’s decade of iconic NYC subway ads

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Nike versus Adidas: Who’s spending more in race to claim the World Cup crown?

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Industry News

OSMO: Brand identity

Nothing here was invented. Every reference was stolen. Every image comes from somewhere else. The logo is just six dots. The photography is stock. The typeface already existed. Design isn’t about creating something from nothing. It’s about seeing what others don’t. But everything here you’ve already seen in different projects,

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Before you refresh that page, run this test

Every page you publish is vulnerable to traffic decay. The question is whether you catch it when it’s down 15% or 80%, and whether you fix the right thing when you do. Most teams catch it late, then reach for the same tool every time: refresh it. Update the date, add a

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Five things the World Cup taught marketers about creators 

The World Cup has wrapped, which means it’s time for the obligatory marketing takeaways piece. This time it stops, predictably, on creators. They were one of the main conduits for fandom this tournament for broadcasters and advertisers alike. How they pulled that off is instructive. Because for marketers, the World

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Untamed.Visual Development Art

They called her the odd one out, asocial, distant. But in truth, she was simply a wild soul that could never fit into that stone-bound chaos into the life people have learned to call success. And only these escapes back to the earth, like gulps of fresh air, help her

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