Impossible Objects A creative consultancy and showroom connecting brands across physical and digital platforms. The identity reduces the full name to the abstraction “I O,” where the space between the letters acts as a stage for the brands it represents. A modular grid system structures every application, creating a consistent,
As SEOs, we are used to being adaptable to changing algorithms, so LLM optimization should be a simple extension of that process. To discuss the industry debates surrounding the differences between SEO and GEO and clarify whether they are the same or different, I spoke with SEO veteran Grant Simmons.
Amazon has eclipsed Walmart in annual revenue for the first time ever. Amazon said earlier this month that it brought in $716.9 billion in revenue for 2025. That beat Walmart’s sales last year, which came in at $713.2 billion, the company reported on Thursday. Walmart has topped the Fortune 500 list, which
Mushrooms come in all shapes and sizes. There’s those we cook with – the bulbous chestnut, long stemmed enoki and otherworldly globes of lion’s mane – and the brightly coloured and spotted growths often found in wooded areas, those you best avoid at all costs unless you’re a seasoned forager
Google has launched the Google AI Professional Certificate, a self-paced program covering data analysis, content creation, research, and vibe coding. Every participant receives three months of free access to Google AI Pro. Eligible U.S. small businesses can access the entire program at no cost through a separate application (more on
The world’s largest holding companies are pulling back from one of The Trade Desk’s most closely-watched, and arguably important, initiative: OpenPath. OpenPath is meant to make ads perform better and help ad buyers directly purchase publishers’ inventory. If successful, it could offer a viable alternative to Google, and CEO Jeff Green
Could your home’s interior design use an injection of ‘goblin glamour’ or ‘orcish minimalism’? While these weren’t up there with Wilderkind on Pinterest’s 2026 trend predictions, they’re now taking off on the platform thanks to a collaboration that wasn’t on anyone’s bingo card for 2026. As one of the best
Content without alignment is just expensive noise. Melissa Wickes breaks down how amplification and shared goals drive real ROI. The post RIP to Content that Died Because of Misaligned Strategy first appeared on Spin Sucks. Source link
The middle is where your content dies, and not because your writing suddenly gets bad halfway down the page, and not because your reader gets bored. But because large language models have a repeatable weakness with long contexts, and modern AI systems increasingly squeeze long content before the model even
Google is rolling out Scenario Planner, a no-code tool designed to make its Meridian marketing mix model accessible to marketers who do not have a data science team on speed dial. Marketing mix modeling has long promised rigorous, data-driven budget optimization. The problem has always been usability. Scenario Planner aims
