Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

TikTok pitches advertisers on bold new chapter under US joint venture

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In its latest brand ‘reset,’ Burger King is owning up to mistakes

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Why stores are becoming social spaces as AI reshapes retail’s role

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Sprite’s brand refresh is juicy, crispy, and ready to drink

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The Ad Dollars Disney Could Lose If The Bachelorette Stays Canceled

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11 creative campaigns to know about today

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Apple Is Set to Put Ads in Apple Maps in Services Push

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Industry News

AI and empathy define the next era of marketing systems

There’s a flood coming. A downpour of noise — more content, more channels, more AI-generated everything, moving faster than most teams can keep up with. Somewhere in that volume, your customers are quietly drowning — overwhelmed, underserved, and one bad experience away from choosing someone else. You’ve probably felt it

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Faybl :: Behance

A Visual Infrastructure Built on Trust The identity system was developed as a modular visual framework that reflects the logic of an advisory ecosystem. The symbol is constructed from interconnected nodes, representing: data points, client touchpoints, AI intelligence layers, a network of trust. When combined, these nodes form a unified

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In 2026, there have been more use cases for AI on display

At retail conferences, it’s become practically impossible to get through a full two or three days without having a conversation about the biggest buzzword in the industry: artificial intelligence.  There are the tech vendors, scanning attendee name badges to find a willing participant from a brand or retailer to pitch

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12 Campaigns That Caught Our Eye, From KFC to Pringles

It’s an eclectic mix this week, from KFC’s bopping Colonel Sanders to a true-crime parody investigating “territorial disputes over cosmetic jurisdiction” from e.l.f. Cosmetics. Elsewhere, there are not one, not two, but three Robert Pattinsons in his debut for 1664; unlikely collabs between McDonald’s and K-Pop Demon Hunters plus Liquid

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Why this portfolio stands out in a world of samey 3D characters

Kevin Beckers didn’t start out making characters, which kind of explains why his work feels a bit different straight away, as his roots are in architectural visualisation and product rendering, work where everything has to be clean, precise, and believable, which still runs through what he does now, even as

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Events

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