Microsoft published a sixteen page explainer guide about optimizing for AI search and chat. While many of the suggestions can be classified as SEO, some of the other tips relate exclusively to AI search surfaces. Here are the most helpful takeaways. What AEO and GEO Are And Why They Matter
This week has been another revolving door of hires and promotions at brands, from CMO appointments to high-profile exits. We’re rounding up the U.S. and global marketing leadership moves you should know about for the week ending Jan. 23. – Microsoft AI (MAI) has named Andréa Mallard as chief marketing officer (CMO). The
The photos, in Ollie’s words, lean towards “quiet symmetry”. The photo Man on Bike, a particuarly pleasing shot which shows a figure stationary, seemingly pausing to take a call, is often mistaken as staged. According to Ollie, it’s “entirely serendipitous”. He continues: “I was wandering through Ikoyi when I saw
Explore five key types of business stories that build trust, inspire action, and drive success. Gini Dietrich will help you discover the transformative power of storytelling. The post Elevate Your Leadership With These 5 Essential Business Stories first appeared on Spin Sucks. Source link
Google is rolling out Personal Intelligence, a feature that connects Gmail and Google Photos to AI Mode in Search, delivering personalized responses based on users’ own data. The feature, announced in a blog post by Robby Stein, VP of Product at Google Search, is available to Google AI Pro and
The email inbox is undergoing an AI-driven remodel that changes the way subscribers use it, how they view and manage their email and their relationships with the people who send them messages. Instead of serving as a static source of messages that require clicks to deliver their information payloads, the
Emma Byford is head of music strategy at SixtyFour Music, a creative agency enriching brands through the power of sound. With a background in digital marketing, artist management and festival creative production, Emma has gone on to work with leading brands like TikTok, Wikipedia and World Rugby. Emma’s work has
Integration isn’t a tactic—it’s a mindset that requires organizational change. Gini Dietrich has the latest on PESO Model implementation: The post Why Your PESO Model© Program Isn’t Working first appeared on Spin Sucks. Source link
A newly disclosed security vulnerability waffects the BuddyPress plugin, a WordPress plugin installed in over 100,000 websites. The vulnerability, given a threat level rating of 7.3 (high), enables unauthenticated attackers to execute arbitrary shortcodes. BuddyPress WordPress Plugin The BuddyPress plugin enables WordPress sites to create community features such as user
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the expanding CMO role to the need to banish the term ‘high performing’, it’s been a busy week. Here is my take. Source Source link
