Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

Hershey Bets on Agentic AI to Rethink $2B in Marketing Spend

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How Nike’s Boston Marathon ad exposed a gap in disability fluency

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Case Study | How to Build a Forever Beauty Brand

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Media Buying Briefing: Agencies turn creators into test labs for campaigns and product innovation

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End of the road for the ‘Mad Men’ as AI moves into advertising

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Roku Taps Consumer Data From Best Buy, Instacart, Others in ‘Roku Curate’ Offer to Advertisers

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How ‘Devil Wears Prada 2’ designed a ‘fashion collection’ of brand partners

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The Cockroach of Marketing Concepts Will Never Die

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OpenAI has quietly launched its ads manager as it races to build out its ads business

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Inside Netflix’s quest to double ad revenue to $3 billion

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Industry News

AI use and fatigue growing among consumers

AI use is now commonplace among consumers. Prophet’s new “2026 AI-Powered Consumer Report” found that generative AI adoption has climbed to 73%, up sharply from 45% in 2024, showing how quickly these tools have become part of daily life. At the same time, enthusiasm around AI has started to cool.

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Nightly News and CBS Evening News Grow

NBC Nightly News with Tom Llamas and CBS Evening News with Tony Dokoupil will be happy with their individual performances as they finished the week of April 27 with gains in total viewers and the Adults 25-54 demo. Nightly News, in particular, will be encouraged by its showing in the

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Events

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