OpenAI’s public crawler documentation now lists OAI-AdsBot, a bot that may visit pages submitted as ChatGPT ads to check policy compliance and help determine ad relevance. The entry sits alongside OAI-SearchBot, GPTBot, and ChatGPT-User on OpenAI’s crawler docs page, bringing the documented bot count to four. OpenAI states that OAI-AdsBot
Surely a legacy brand like Crayola has done all it could to grow, right? Wrong. In this episode of the Marketing Vanguard podcast, recorded live at Brandweek in Atlanta, Victoria Lozano, then-CMO of Crayola, proves that the growth work of even the most iconic brands can and should never stop.
For years, we’ve been dreading the day that AI-generated images and deepfakes become indistinguishable from real content. The Emily Hart controversy suggests that day has finally arrived, at least for certain MAGA supporters. But what does that mean for human influencers? “Emily Hart”‘s account blew up. “Every Reel I posted
Most business leaders assume competition is a straight line. If you’re ahead, you’re safe.If you’re behind, you’re chasing.And if nothing obvious changes, the status quo holds. But that’s not how modern markets behave. Market leadership today cannot be taken for granted and assumed to be secure. The 2026 Los Angeles
Google may expand the list of unsupported robots.txt rules in its documentation based on analysis of real-world robots.txt data collected through HTTP Archive. Gary Illyes and Martin Splitt described the project on the latest episode of Search Off the Record. The work started after a community member submitted a pull
A VP of sales published a detailed post on LinkedIn about enterprise deal structures. It received 47 likes, 20 saves, and eight comments on its first day. Three weeks later, it was still appearing in feeds. Meanwhile, a motivational quote with 2,000 reactions vanished within 24 hours. The difference comes
Unearthing the giants. A deep dive into the visual camouflage, fluid simulations, and cinematic 3D animation used to build the world of Netflix’s The Dinosaurs. Source link
For well over a decade, SEOs and marketers have debated the importance of high-quality, original content. After just about every major update, the message from Google was clear: If you want to rank, cut it out with the derivative listicles and other quick-churn assets that are big on keywords and
Beehiiv today is adding more tools to its arsenal (including webinars, AI analytics for podcasts, and metered paywalls) in its pursuit to become the consolidated creator space of choice. Just a few weeks ago, the newsletter platform turned full-stack creator platform, added a podcast offering, privately reaching out to podcasters
2026 marks ten years of Blaze Type, the renowned, celebrated foundry founded by Matthieu Salvaggio in 2016. From fairly humble beginnings, having launched with three typefaces, the journey of Blaze Type isn’t typical of the typographic industry, with Matthieu himself having no formal type design education and, by his own
