Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

Once Unimaginable, Publishers Are Preparing to Opt Out of Google Search

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Vitaminwater doubles down on content series celebrating local art

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The 2026 Forbes World’s Most Influential CMOs List

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When AI Puts Gen Z in the C-Suite

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Inside StreetEasy’s decade of iconic NYC subway ads

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Nike versus Adidas: Who’s spending more in race to claim the World Cup crown?

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Industry News

Creators Are Quietly Becoming Media Conglomerates

The following is a teaser of ADWEEK’s August cover story, which was featured in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes shaping the media industry. You can sign up for it here. On a Friday morning in June, Jimmy Donaldson—better known as MrBeast—notched a

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General Compute

General Compute builds ASIC-based infrastructure for AI inference ? a deliberate alternative to the GPU status quo, engineered for lightspeed intelligence. The identity centers on an asymmetric radial burst: tapered needle-rays converging on an off-center void that reads as a latent “G” ? energy resolving into form. It’s paired with

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Is your intent data being sold to your competitors?

New research says software vendors are routinely collecting far more customer data than is needed and using it to build commercial products. The findings come from Clark Barron, founder of Blackout, a company that provides GTM threat intelligence through forensic analysis of marketing software. His research examines browser code, JavaScript,

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The Rundown: Google’s legal woes with ad tech rivals

Teads has filed suit against Google’s ad tech practices, bringing the sum total of such cases to four as the industry awaits the looming remedies ruling from Justice Leonie Brinkema following a related antitrust case. The developments bring Teads in lockstep with fellow ad tech companies Magnite, OpenX, and PubMatic,

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Paramount Execs Reveal Why They Believe They’ll Win WBD Merger Trial

The numbers: March 2027—A federal judge set the date for the Paramount and Warner Bros. Discovery merger trial for next March, shortly before the company gave its Q2 earnings call on Tuesday. 81.6 million—Paramount+ subscribers worldwide after 2 million additions in the quarter. $30 billion—Expected total revenue in 2026, reflecting

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