YouTube introduced separate filtering for organic and paid traffic metrics in YouTube Analytics, allowing you to distinguish between unpaid and promoted content performance. Channels can now filter views, engaged views, likes, comments, shares, and watchtime by traffic source. The update addresses longstanding questions about how paid advertising affects organic channel
Ahead of Stranger Things Season 5 premiering this month, Netflix has a whole new acronym to turn its ad reporting upside down. Today, the company announced several advertising updates, including revealing that it’s using a new metric to calculate engagement. Rather than using Monthly Active Users (MAU), which focused on
(EN) Since 1877, Clark has been a classic in Quebecers’ pantries. Aliments Ouimet strived for innovation in its category by introducing new gourmet flavors and new dishes showcasing legumes, an increasingly popular food. The challenge was significant: finding the right balance between tradition and modernity to attract new clientele,
Build Influence, Drive Revenue, and Grow Faster Your voice is your most underused business asset. Founders who post at least 10 times a year on LinkedIn: Generate 33% more leads. Close deals that are 3.7x larger. The data speaks for itself. In this live webinar, a rockstar team from LinkedIn
A new study found 67 percent of global podcast listeners say they’ve made a purchase directly because of a recommendation from a podcast, which begs the question: Are podcasters influencers? The study, “Podcast Pulse 2025,” (no registration required) from podcast monetization platform Acast, found 75% of podcast listeners don’t consider
Before his big pivot into type design, David James Udoh was a graphic designer without formal training and with only a passion and a dream he mentions was ambitious. His curiosity eventually led him into brand design, which gave him a playground to experiment with typography constantly. He was working
Google is starting to roll out agentic capabilities in AI Mode as a Search Labs experiment. This update enables AI Mode to find and book restaurant reservations, event tickets, and wellness appointments across multiple websites. Availability is limited, and Google notes this experiment may not be available to everyone yet.
KFC’s parent company has highlighted the “incredible” results generated by the UK business in its most recent quarter, as the market grew sales by double-digits in Q3. Speaking to investors today (4 Nov), Yum! Brands CEO Chris Turner highlighted the contribution of KFC UK to the sales growth of the
Freepik’s new Spaces platform, revealed at Upscale Conference here in Málaga, marks a shift from being a vast resource library to a collaborative hub for creatives. It’s designed to give designers and visual storytellers a place to share, experiment, and find inspiration, all within the familiar Freepik ecosystem. After the
LLM referral traffic has been growing +65% year-to-date. But we should assume 0 in the future. LLM Referral Traffic Is Shrinking LLM referral traffic in B2B grew +65.1% since January – but dropped -42.6% since July. Image Credit: Kevin Indig My December prediction of 50% organic by 2027 is dead: In December 2024,
