Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

Hershey Bets on Agentic AI to Rethink $2B in Marketing Spend

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How Nike’s Boston Marathon ad exposed a gap in disability fluency

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Case Study | How to Build a Forever Beauty Brand

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Media Buying Briefing: Agencies turn creators into test labs for campaigns and product innovation

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End of the road for the ‘Mad Men’ as AI moves into advertising

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Roku Taps Consumer Data From Best Buy, Instacart, Others in ‘Roku Curate’ Offer to Advertisers

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How ‘Devil Wears Prada 2’ designed a ‘fashion collection’ of brand partners

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The Cockroach of Marketing Concepts Will Never Die

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OpenAI has quietly launched its ads manager as it races to build out its ads business

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Inside Netflix’s quest to double ad revenue to $3 billion

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Industry News

A Company Built by Its People

People do not just build a company; it is made of them. This campaign transforms that idea into a visual reality. Each portrait is composed of hundreds of real workers, forming a single unified face while preserving every individual story within it. From afar, you see strength and clarity. Up

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Target has reengineered its creator ecosystem

Target has completely reengineered its creator ecosystem through two distinct new programs. In April, Target told creators that it would sunset its previous creator program in May, Ad Age reported. The retired program was commission-based and allowed creators to build out digital storefronts. In its place, Target has launched Club Target and Target

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Where creative and technical teams meet

The reality of the current marketing landscape is that “experimenting” with AI is no longer enough to move the needle. At the May 2026 MarTech Conference, Molly St. Louis (EM Marketing) moderated a panel of leaders including Greg Boone (Walk West), Peter Isaacson (Invoca), and Kate Roberts (Cella by Randstad

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