Marketing Talent & Staffing Industry News | The Gradient Group

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How AI is changing political advertising

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The official judgmental map of Cannes Lions 2026

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How US soccer clubs and leagues are scoring more fan data

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6 Brands That Cheered for the New York Knicks’ Historic NBA Championship Win

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KFC debuts a new look and menu strategy

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Cannes Lions contenders: Anthropic, The Ordinary, Icelandair and Life360 top predictions

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Industry News

Anthropic Confronts the Hard Questions About AI Responsibility

While AI can provide endless answers, Anthropic wants people to keep asking questions about it—specifically, its impact on humans. The AI company has launched a new film, “Hard Questions,” created by Mother and directed by Myles McAuliffe. The work is the latest in Anthropic’s Keep Thinking campaign, which launched in

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UNNI

Launched in 2015, Gangnam Unni has become an essential information platform that helps customers make informed decisions by addressing the information imbalance in the aesthetic medical market. Leveraging Korea’s overwhelming achievements in aesthetic medical technology and services, it has rapidly grown in Japan and is expanding to more countries, including

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The secret to scaling vibe coding isn’t better prompts

With vibe coding growing in popularity, enterprise organizations need standards and workflows to scale it sustainably. Prompt logs are an essential part of that foundation. They document how AI-generated code came together, making audits, maintenance, and knowledge transfer much easier. Vibe coding uses natural language prompts to generate code. Maintaining

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Koto’s new type foundry is redefining the rules of font design

Global creative studio Koto has launched CcType, a brand new type foundry built for the contemporary design world. Leveraging years of experience designing bespoke type systems for iconic brands, Koto’s latest venture is defined by versatility and high craft – a response to the ever-evolving demands of modern branding. Koto

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