Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

TikTok pitches advertisers on bold new chapter under US joint venture

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In its latest brand ‘reset,’ Burger King is owning up to mistakes

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Why stores are becoming social spaces as AI reshapes retail’s role

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Sprite’s brand refresh is juicy, crispy, and ready to drink

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The Ad Dollars Disney Could Lose If The Bachelorette Stays Canceled

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11 creative campaigns to know about today

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Apple Is Set to Put Ads in Apple Maps in Services Push

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Industry News

an exclusive look inside The New York Times Magazine redesign

EG:Even though you have these new typefaces, what feels consistent is the general typographic eclecticism and page structure the magazine has always had. Did the grid change at all? GB:The grid is relatively similar. We like that seven-column grid – it has a smaller column where you can put captions and

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Why Every Streamer Suddenly Wants a Podcast Strategy

This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes shaping the media industry. You can sign up for it here. Late last year, Netflix signed a series of deals that effectively served as the starting gun for an industrywide race

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HubSpot rebrands its flagship conference

Marketers who put their inbound strategy on the shelf in the past year can now put their Inbound conference mugs and SWAG alongside it. HubSpot renamed its annual Inbound conference, which takes place in September in Boston, to Unbound. A note on the event’s site explains the company’s thinking: “This

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The Heart of TAIPOWER / Calendar Illustration :: Behance

A current carried across seventy-five years—one shared spirit, unfolding through twelve moments in time. Relay of Light, the 2022 calendar for Taiwan Power Company, begins with an archive—yet does not remain within it. Instead, it drifts, reassembles, and reimagines. Fragments of history are translated into a visual language where time

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