Weronika Marianna’s practice tends to move between drawing, painting and, more recently, animation. After quite impulsively tackling a frame-by-frame sequence of an animated figure merging into a mountainscape using paint on paper a few years ago, the artist started her journey into analogue animation and it’s “a rabbit hole I
AI can analyze data, but it can’t network over coffee. Gini Dietrich describes how to balance AI efficiency with human expertise in communications. The post When Your Client Wants to Replace You with Generative AI first appeared on Spin Sucks. Source link
How Links, Mentions, and Authority Influence Rankings and AI Discovery Authority and presence across the web continue to play a central role in search visibility, even as AI-driven experiences reshape how SERPs appear. Links, brand mentions, and trust signals continue to influence how Google evaluates credibility, both in traditional rankings
Martech is a team sport, and no one wins it alone. Success depends on coordination across internal teams and external partners. A customer success manager, or CSM, is one of the most important — and often underutilized — partners for marketing technology practitioners. They play a critical role in shaping
What makes a Super Bowl ad cut through the noise and rise above the rest? According to System1, early audience testing reveals that adverts from the NFL, Budweiser, Ring, Dove and Pepsi are ranking the highest, eliciting strong positive emotional responses from viewers. These top performers have things in common,
Sometimes the most effective strategy to turn a crisis on its head is to embrace humor. Travis Claytor explains how brands can appropriately use humor in crisis The post Embracing Humor and Building Trust Through a Crisis first appeared on Spin Sucks. Source link
Today’s question is about understanding internal linking and how it can help or hinder a search engine’s perception of a page’s topical relevance and authority. “How do you technically assess whether a site’s internal linking is diluting topical authority rather than strengthening it?” What Is Topical Authority In essence, topical
Source: Shutterstock Building a marketing team requires careful decisions about which skills to prioritise and at what level to hire. For small- and medium-sized businesses, those decisions can be even more crucial. With limited budget to grow headcount, roles can easily blur, leaving a small number of marketers juggling multiple
Every day, thousands of “everyday heroes” put intense strain on their joints. Caregivers, craftsmen, logistics workers, shopkeepers… essential professions that rely on physical strength and mobility. Orliman, a brand specialising in orthopaedic products, asked us to create an illustrated advertising campaign to highlight and give context to these everyday heroes.
Have you ever noticed how many women struggle with the “What is your rate?” question? The hesitation stems from not understanding our true value. Gini Dietrich wants to change that. Start practicing today: know your worth, articulate it clearly, and don’t back down. The post The Importance of Teaching (and
