Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

Once Unimaginable, Publishers Are Preparing to Opt Out of Google Search

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Vitaminwater doubles down on content series celebrating local art

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The 2026 Forbes World’s Most Influential CMOs List

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When AI Puts Gen Z in the C-Suite

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Inside StreetEasy’s decade of iconic NYC subway ads

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Nike versus Adidas: Who’s spending more in race to claim the World Cup crown?

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Industry News

The case for and against turning off Google crawlers

Gone are the days where publishers enjoyed a surplus of search traffic referral. AI bot crawlers have usurped those eyeballs. Publishers, however, aren’t taking the changes lying down. The degradation of search referral traffic isn’t new. The writing has been on the wall since the advent of AI chatbots. Now,

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Gummy Brands Fight It Out for Their Place on the Shelf

The gummy business is booming. No, not that kind.  Globally, gummy supplement sales are expected to hit $40.06 billion by 2031, per research firm Mordor Intelligence. The surge is being driven by a wider ‘wellness economy’ boom, as consumers’ focus on preventive healthcare and mental wellbeing has unlocked a $6.3

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Download resources for ImagineFX 270

To download the accompanying files for ImagineFX issue 270, head to this link and click download. Please note: if you have any trouble downloading the file, right-click the link and open it in a new browser window. Next, click in the URL address line to select all of the link,

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Better marketing starts after the results come in

A campaign goes out. The results come in. They’re good; better than expected. Everyone celebrates (as they should), the numbers make their way into a report or dashboard, and the team moves on to the next campaign. Or maybe the results aren’t good. There’s discussion about what might have gone

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