Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

Once Unimaginable, Publishers Are Preparing to Opt Out of Google Search

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Vitaminwater doubles down on content series celebrating local art

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The 2026 Forbes World’s Most Influential CMOs List

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When AI Puts Gen Z in the C-Suite

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Inside StreetEasy’s decade of iconic NYC subway ads

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Nike versus Adidas: Who’s spending more in race to claim the World Cup crown?

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Industry News

Stop measuring your brand and start listening

Your brand is built by what customers experience, not what marketing says. That makes understanding — and fixing — the everyday interactions shaping customer perception as important as any campaign, creative, or brand guideline. Marketing can influence what customers expect, but the rest of the organization determines whether those expectations

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A Retailer’s Checklist to Prevent the Next Target Costume Blunder

In 2020, Target pulled a children’s costume from its website after shoppers pointed out that it evoked Anne Frank. Six years later, the retailer is apologizing again, this time for a children’s Halloween costume that critics said evoked racist minstrel caricatures. Target responded in typical corporate fashion. It pulled the

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