Most small business owners have a Google Business Profile. Few have optimized it for how customers are actually searching today. Local search has split across multiple surfaces. Customers are using Google Maps, asking voice assistants like Siri and Alexa, checking Yelp and Facebook reviews, and getting answers straight from AI
In the 12 months since Google debuted AI Max for Search, brands have increased their search budgets and seen cost-per-clicks (CPCs) rise, while compounding search’s transition into a media channel ruled by automation. For some clients, search costs increased by as much as 15% in the last year, according to
Brazilian graphic designer, filmmaker, Pentagram partner and D&AD jury judge Marina Willer, who has worked on major brand identity projects for clients such as Rolls Royce, Tate and Southbank Centre, joined the Nicer Tuesdays stage in April to deliver a talk on her expansive design career, the importance of human
OpenAI has officially launched the next phase of advertising inside ChatGPT, introducing a beta self-serve Ads Manager alongside new CPC bidding and expanded measurement tools. The update moves ChatGPT advertising further beyond its original pilot phase. Advertisers can now create and manage campaigns directly through OpenAI instead of relying only
OpenAI is making it easier for advertisers to buy ads in ChatGPT with a self-service ads platform, new partners, measurement tools, and bidding options. The AI giant’s self-service ads manager is now available in beta to U.S. advertisers, according to a blog post on OpenAI’s website. Brands can also buy
Attention Pokémon fans! Nintendo has answered our prayers and finally announced a Pokémon Pokopia Bundle for the Switch 2. Available on 5 June 2026 (not too long to wait), the nifty deal gets you Nintendo’s latest Switch console and a full game download, so you’re ready to get straight into
Women are on the front line of AI disruption. Gini Dietrich describes why we face the highest risk—and how to protect our power and value. The post Women Are on the Front Line of AI Disruption first appeared on Spin Sucks. Source link
Canadian fiddler Ashley MacIsaac has filed a civil lawsuit against Google, alleging an AI Overview falsely identified him as a convicted sex offender. The lawsuit could test how courts treat liability for false AI-generated search summaries. The statement of claim, filed in February with the Ontario Superior Court of Justice,
In 2026, the marketing technology landscape grew by just 0.7%, increasing from 15,384 to 15,505. At first glance, it appears to have stalled and reached its limits. But that headline number hides what’s really happening beneath the surface: nearly 1,500 tools were added, while more than 1,300 disappeared. This is
