Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

The 10 most in-demand bachelor’s degrees—No. 1 isn’t engineering

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Why Human Experience Trumps AI in Crisis, Transformation, and Cultural Integration

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The Recruiter Who’s Always “Busy” But Never in the Zone

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Creators eye Snapchat as a reliable income alternative to TikTok and YouTube

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Folgers mixes iconic jingle with ‘wake up’ songs from across years, genres

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These Are the 7 Highest-Paying Side Hustles for 2026, According to a New Report

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These Five Work From Home Jobs Are Paying So Well in 2026

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Something Big Is Happening

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Best and worst Super Bowl commercials of 2026 as rated by experts

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How Applebee’s Date Night Pass builds on the chain’s marketing-led success

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WPP’s Next Restructuring Move Will Realign Creative Agencies

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How Vivian Tu went from creator to SoFi’s chief of financial empowerment

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All the Easter eggs in Bad Bunny’s halftime show

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Publicis forms new Influential Sports squad to hone its skills in the white-hot sports media arena

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Racist Videos And Payment Problems: The Dark Side Of This AI Startup’s Super-Fast Growth

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Industry News

The best 2-in-1 laptops for creatives

The best 2-in-1 laptops, aka hybrid laptops, combines the flexibility of a tablet with the power of a full laptop. And the latest generation of hybrid devices makes that balance feel genuinely seamless. Whether you want to sketch, edit photos, manage video projects, or simply move between desk and sofa

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How to turn everyday marketing campaigns into market research

Most B2B marketing teams underperform because they lack audience validation. We build campaigns on untested assumptions: that buyers are in an active cycle, that they want our content or that 12 emails in six weeks will generate MQLs. We publish, promote and then stare at dashboards and ask, “Why didn’t

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Brands share lessons on the ‘messy middle’ of building AI tools

When Owen Spencer first started conversations about how artificial intelligence could be used for coding at sporting goods manufacturer Revelyst over a year ago, the first response was apprehension. This was when ChatGPT was first taking off, and Spencer, Revelyst’s former senior director of DTC applications and AI enablement, said

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DixonBaxi on rethinking how branding agencies should work

Tom Pelling joined London’s Nicer Tuesday stage in December to talk about his time at the branding agency DixonBaxi. The talk gave the audience an insight not just into how DixonBaxi works, but how a branding agency should work – from taking “creative sabbaticals” to help designers connect with each

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Something Big Is Happening

Think back to February 2020. If you were paying close attention, you might have noticed a few people talking about a virus spreading overseas. But most of us weren’t paying close attention. The stock market was doing great, your kids were in school, you were going to restaurants and shaking

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