Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

Universal Ads must pass the pizza test if it’s to steal ad dollars from social

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Software companies are already swarming ChatGPT’s ad economy

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A Guide to the New, Wide World of Agentic Advertising and Commerce Protocols

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Is Netflix, Inc. (NFLX) Becoming a Bigger Advertising Growth Story in 2026?

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How one man became the most sought-after case study editor in advertising

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How Chipotle’s rewards relaunch extends reach of its marketing flywheel

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Industry News

Upfront sports leads the 2026 marketplace again

The 2026 upfront marketplace has begun to move, with both holding company media agencies as well as some independents cutting deals, principally with media sellers that control both linear TV and streaming options. As expected, sports inventory is the principal bait that sellers have put on their hooks to land

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Here are the Cable News Ratings for May 2026

No major news stories surfaced during the month of May to keep audiences engaged across the major cable news networks. This resulted in a downward trend in total viewers and the Adults 25-54 demo for all three outlets during primetime and total day. Despite posting lower month-to-month numbers, Fox News

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Marketing measurement is breaking under its own complexity

Marketers have more data than ever, but a new report from Bitly suggests they still struggle to answer a basic question: What’s actually working? According to Bitly’s “The Marketing Visibility Report,” the average marketing team now uses six different tools to measure performance. Yet only 18% of marketers say they

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Silly pastels

A series of sketches from my notebooks, all done with oil pastels. This practice allows for exploring traditional techniques and new artistic languages beyond the usual ones used in the field. Source link

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