Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

How AI is changing political advertising

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The official judgmental map of Cannes Lions 2026

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How US soccer clubs and leagues are scoring more fan data

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6 Brands That Cheered for the New York Knicks’ Historic NBA Championship Win

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KFC debuts a new look and menu strategy

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Cannes Lions contenders: Anthropic, The Ordinary, Icelandair and Life360 top predictions

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Industry News

Compilation 35

This gallery presents a selection of illustrations, mixing geometric shapes, psychedelic colors, and bold, clean linework. Each piece reflects my signature style?vibrant, detailed, and influenced by European graphic design. Source link

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Stop adopting AI and start solving problems

AI was supposed to make marketing faster, smarter, and more efficient. In theory, it does. But in practice, many teams are moving so quickly to adopt AI that they’re using it reactively instead of strategically. Instead of streamlining work, they’re creating new friction. I’ve watched clients adopt an AI tool

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The Weekend With Rene Matić

The youngest Turner Prize nominee to date, artist Rene Matić’s work spans photography, film and sculpture, often weaving through themes of identity, nationality and belonging, as well as feminism and queerness. The artist has just been awarded the Deutsche Börse Photography Foundation Prize for their project As Opposed to The

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Bose is building an entertainment company

Bose Studios launched last month. But the music company’s entertainment division is the culmination of a strategic shift that has been years in the making. It already accounts for one-third to 40% of the brand’s marketing, CMO Jim Mollica told Digiday at the Cannes Lions Festival of Creativity last week.

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What the Lego x Olivia Rodrigo collaboration teaches designers

Lego has launched a five-set collection built around Olivia Rodrigo; the first time the company has dedicated multiple sets to a single musician. The range, launching globally on 1 August, includes a vinyl display, a guitar-shaped storage case, a concert moon scene, a dual acoustic-and-electric guitar build, and a personalised

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