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Why Comms Pros Are the New Visibility Engineers

Gini Dietrich says comms pros are the new visibility engineers; they don’t wait for coverage to appear. They architect PESO Model©-powered ecosystems AI can’t overlook. The post Why Comms Pros Are the New Visibility Engineers first appeared on Spin Sucks.

Apple Selects Google’s Gemini For New AI-Powered Siri

Apple is partnering with Google to power its AI features, including a major Siri upgrade expected later this year. The companies announced the multi-year collaboration on Monday. Google’s Gemini models and cloud technology will serve as the foundation for the next generation of Apple Foundation Models. “After careful evaluation, Apple determined that Google’s AI technology

Marketoonist on platform metrics

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the Marketoonist here Source

Listen up! These are the best budget friendly in-ear monitors

Any creative who works on the move needs a reliable pair of in-ear monitors (IEMs). Unlike consumer earbuds, which boost bass and treble to make music sound more exciting, audiophile IEMs are designed for accuracy and detail. Whether you’re mixing music on a train, editing podcasts in a café or reviewing sound design on location,

Retrofitting the PESO Model© Without Starting Over

Already launched your campaign and forgot to integrate the PESO Model©? Travis Claytor shows how to retrofit it without starting over. The post Retrofitting the PESO Model© Without Starting Over first appeared on Spin Sucks.

Insights From Last Year’s Best Debates For 2026

Hosting my podcast, gives me a front-row seat to the unfiltered reality of our industry, the gritty, “in-the-trenches” reality shared by experts who manage millions in spend. Last year, my guests, including Greg Finn, Christine “Shep” Zirnheld, Julie Friedman Bacchini, Andrew Lolk and Shawn Walker didn’t hold back. They dismantled “best practices,” called out platform

‘The net is tightening’ on AI scraping: Annotated Q&A with Financial Times’ head of global public policy and platform strategy

For much of the past year, publishers have been playing defense against AI scraping and copyright uncertainty. But heading into 2026, some see reasons to believe the ground is finally starting to move a little more in their favor. The Financial Times was the first U.K.-based publisher to strike a licensing deal with OpenAI in

The magic behind Louis Garella’s design process is “a constant back-and-forth between digital and print”

Louis Garella’s portfolio is a reminder that whilst many works in graphic design are destined to be flat or experienced on screens, the interactions we have with colour, form, type and composition don’t have to be so immaterial. What defines the designers work is his “hybrid practice”, one that sits at the intersection of visual

Generative Engine Optimization, Trust, and the PESO Model©

Citations are the new backlinks. Summaries are the new search results. Communicators are the new visibility engineers. Gini Dietrich explains how to combine all of that for AI search success. The post Generative Engine Optimization, Trust, and the PESO Model© first appeared on Spin Sucks.

The Technical Guide To Adobe Commerce (Magento) SEO Issues

Magento, now officially Adobe Commerce (but still known as Magento with SEOs), remains a powerful but demanding ecommerce platform, especially in the Magento 2 era. Adobe Commerce can deliver strong organic performance when built and optimized correctly, but it requires careful attention to technical SEO, site speed, and structured data. This guide outlines key Magento/Adobe

Google and Walmart Join Forces to Shape the Future of Retail

Google’s and Walmart’s leaders are both betting the future of retail on AI and technologies like drone delivery. Google CEO Sundar Pichai and incoming Walmart U.S. CEO John Furner — who will become the company’s next CEO in February — revealed how AI is reshaping search and shopping during a Sunday keynote at the National

Why the time was right to return to R-Type Delta, according to Nobu Yoshikawa

R-Type Delta HD Boosted revamps a game that bridged the eras of pixel art and 3D polygons, giving it unique appeal for fans of retro shooters. But can it also appeal to new players? The collaboration between City Connection, ZeroDiv, and Irem was a task of gaming archaeology, made more difficult by incomplete source code

How Generative AI Ruined My Fantasy Baseball Season

Christopher Barger explains why generative AI isn’t a magic solution and how to integrate it into your work without losing focus. The post How Generative AI Ruined My Fantasy Baseball Season first appeared on Spin Sucks.

Google Announces AI Mode Checkout Protocol, Business Agent

Google announced tools that let shoppers complete purchases directly within AI Mode and chat with branded AI agents in Search results. Users can purchase from eligible product listings on Google. Retailers are still the seller of record, while the checkout happens on Google surfaces instead of the retailer’s website. Universal Commerce Protocol Powers AI Mode

The retail visibility gap most DTC brands still miss

A consumer opens ChatGPT and types, “What laundry detergent has perfumer-grade fragrance that lasts?” The AI provides three specific recommendations, each with detailed explanations. Your brand, despite its SEO-optimized product pages and paid search budget, never appears. This scenario is playing out millions of times daily across product categories, and most DTC brands remain completely

Lu Fraser’s illustrations of microbes and infodumps are driven by a culture of DIY possibilities

Lu Fraser is a UK-born, Iceland-based artist who describes their work as a “broad mess of illustration based creations”. Starting in an interest in making comics and zines, Lu brought these sensibilities into everything from gallery spaces to noise shows. Noise, sonically and visually, plays a large influence in Lu’s textural gestures, utilising the heavy

Gini Dietrich shows you how the PESO Model© helps CMOs optimize data, build first-party strategies, and balance AI with human creativity. The post Using the PESO Model© as Your Marketing Operating System first appeared on Spin Sucks.

Google Gemini Gains Share As ChatGPT Declines In Similarweb Data

ChatGPT accounted for 64% of worldwide traffic share among gen AI chatbot websites as of January, while Google’s Gemini reached 21%, according to Similarweb’s Global AI Tracker. Similarweb’s tracker (PDF link) measures total visits at the domain level, so it reflects people who go to these tools directly on the web. It doesn’t capture API

Sainsbury’s credits marketing with driving Christmas ‘outperformance’

Sainsbury’s has seen another strong Christmas, winning market share for the sixth consecutive year, putting this down to customer engagement and a “winning combination of value, quality, service and availability for customers”. In a call with the media today (9 January) CEO Simon Roberts told Marketing Week that its marketing over the Christmas period helped

People are calling Nintendo lazy for its new Joy-Con colour designs

The Nintendo Switch 2 is getting some brand new Joy-Con colour variants for the first time since launch, but fans are really not happy. The newly introduced Joy-Con colours for the Nintendo Switch 2 console are ‘Light Purple’ and Light Green’, but despite the pretty aesthetic, the only areas where you’ll see these accents are

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