Paul Gomes delves into how AI is revolutionizing SEO and how communicators can use it to stay ahead of competition. The post The AI-SEO Connection: Tips to Boost Your Online Presence first appeared on Spin Sucks.
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Google is updating how links appear in AI Overviews and AI Mode. Groups of links will appear in a pop-up when users hover over them. Link icons will be more descriptive and prominent. Google is adding hover link pop-ups on desktop in AI Overviews and AI Mode, plus more prominent link icons within responses
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Coca-Cola has frequently spoken about its mission to transform its marketing function, as digital and “experiences” become more important for connecting with consumers. It’s a journey that is already driving “more impact and less waste”, according to the chief financial officer of the soft drinks giant, which owns brands include Sprite, Innocent and, of course,
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Beer brand 1664 has launched a vibrant collaboration with French artist Camille Walala, coinciding with this month’s Lunar New Year celebrations. A subtle yet striking homage to the occasion, the campaign puts a distinct twist on festive tradition, bridging the gap between French and Asian culture. While there are no strict rules for creating standout
Read MoreLearn how the PESO Model® Certification helps you build proof-backed authority using owned and earned media and turn it into a repeatable visibility engine. The post The Visibility Engine: Owned and Earned Media first appeared on Spin Sucks.
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An analysis of 16,000 U.S. search queries found that text ads gained 7 to 13 percentage points of click share between January 2025 and January 2026. SEO consultant Aleyda Solis used Similarweb clickstream estimates to measure click share across classic organic results, SERP features, text ads, PLAs, and zero-click behavior. She also tracked how often
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After the pandemic-era surge in news publishers’ subscribers, year-over-year gains are harder to come by, pushing publishers to prioritize retention, moving subscribers to higher-priced tiers and bundles, and product expansion. Digiday analyzed the subscription and paid reader revenue trends among major news publishers that have publicly shared these numbers, including The New York Times, The
Read MoreEthical AI in PR starts with proper data training. Gini Dietrich details how you can become an AI data trainer and positively change our industry. The post Navigating the New Frontier of AI In Public Relations first appeared on Spin Sucks.
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With PPC becoming more automated every day, managing PPC accounts in one country is challenging enough. Your campaign structure may stay the same, but once you add in different countries, languages, regulatory nuances, and different agency partners, PPC management gets messy quickly. If you currently manage paid media for international brands, you probably see that
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American Eagle is on the hunt for creators. The Gen Z-focused retailer recently launched the AE Creator Community, a program aimed at opening up the floodgates of creators for American Eagle to promote the brand’s products. While American Eagle has worked with creators in the past, the new push is aimed at building longer-term relationships
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What’s your optimum time of day and week where you feel most energised or in the flow for deep work? The other way of looking at it is this: when do you not like being interrupted during the day? For me, it’s early mornings, before 10.30 am and Fridays where I prefer to have no
Read MoreMeg Crumbine looks at where B2B startup marketing often goes wrong and how the PESO Model can be the bedrock for effective and scalable results. The post What B2B Startups Get Wrong About Marketing first appeared on Spin Sucks.
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An advisory was issued for a critical vulnerability rated 9.8/10 in the CleanTalk Antispam WordPress plugin, installed in over 200,000 websites. The vulnerability enables unauthenticated attackers to install vulnerable plugins that can then be used to launch remote code execution attacks. CleanTalk Antispam Plugin The CleanTalk Antispam plugin is a subscription based software as a
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The digital marketing world is navigating a significant identity reset. With privacy regulations expanding and third-party cookies fading, the tools you’ve relied on for years are shifting beneath your feet. It’s a complex environment, but it’s also an opportunity to build a more resilient, trust-based foundation with your customers. Our March 4th MarTech Conference session,
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When Mutabor emerged victorious from the pitch for the Bundesliga’s corporate design in 2010, two things were clear. First: the goal of then-CEO Christian Seifert to turn the Bundesliga into a genuine sports brand. And second, the realisation that this would be a marathon, not a sprint. A total of five brand refreshes later, Thomas
Read MoreThere has been a lot of talk about AI around these parts lately. You can’t get through an article without me talking about it. We even have guest authors talking about it. You can’t escape it! That is for two reasons: 1) Many readers still are overwhelmed and/or scared by it; and 2) Things change
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When the average customer age increases for a brand, it’s rarely a platform failure. It’s usually a signal that younger audiences are discovering, evaluating, and buying in different places, and older established brands haven’t kept pace. As of 2026, Gen Z spans ages 14 to 29. They’re the first generation raised in a digital online
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Social media platforms generate £3.8bn annually from scam ads Social media platforms generate approximately £3.8bn annually from scam ads targeting European users, according to data from Juniper Research commissioned by Revolut. In the UK specifically, social media platforms generated £430.4m from scam ads in 2025. The scam advertising problem in the UK is increasing, with
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Read MoreWhitney Deterding shows how to use ChatGPT prompts in public relations to manage tasks like research and content generation more effectively. The post How to Create ChatGPT Prompts for Public Relations first appeared on Spin Sucks.
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