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Synthetic Personas For Better Prompt Tracking

Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! We all know prompt tracking is directional. The most effective way to reduce noise is to track prompts based on personas. This week, I’m covering: Why AI personalization makes traditional “track the SERP” models incomplete, and how synthetic personas fill the gap. The

Dentsu Wins i-Health’s Integrated Media and Creative Account

Dentsu Wins i-Health’s Integrated Media and Creative Account i-Health owns a portfolio of consumer health brands including Culturelle probiotics, AZO women’s intimate health products and Estroven menopause supplements. i-Health—the company behind women’s over-the-counter brands AZO, Estroven, and Culturelle—has expanded its relationship with Dentsu, naming the agency its media and creative AOR as it looks to

Where You Can Always Find Me, Pt. I :: Behance

Eine seltsame Vorstellung, dass ich das, was ich erlebe, auch hätte nicht alleine erleben können. Dass ich in Schnee und Kälte hinausginge, doch dabei jemanden neben mir sähe, wir uns Schritt für Schritt über offenes Feld kämpfen könnten, einzig um ein paar dort gelegenen Buchen einen Besuch abzustatten. Sie ist seltsam genug, dass sie mir

The Struggles We All Have With the PESO Model©

The PESO Model© is a total no-brainer for 2024 and beyond PR, but that doesn’t mean it’s easy to implement. Gini Dietrich has some tips to overcome the struggles. The post The Struggles We All Have With the PESO Model© first appeared on Spin Sucks.

Bing Webmaster Tools Adds AI Citation Performance Data

Microsoft introduced an AI Performance dashboard in Bing Webmaster Tools, giving visibility into how content gets cited across Copilot and AI-generated answers in Bing. The feature, now in public preview, shows citation counts, page-level activity, and trends over time. It covers AI experiences across Copilot, AI summaries in Bing, and select partner integrations. Microsoft announced

Why context matters more than data in personalization

Personalization is often treated like a data problem. Do you have enough attributes? Are your segments sophisticated enough? Is your tech stack capable of supporting it? While those questions matter, the secret sauce is understanding the context behind a person’s interaction with your brand at a given moment. A frequent traveler might visit an airline’s

“The content is king”

Some people wonder whether PDF portfolios are still around. Katie Cadwell shares ways on how to let your work shine in this week’s Creative Career Conundrums.

How to Convince an SME to Back E-E-A-T

Victor Ijidola shows how to collaborate with a subject matter expert and use their experience and expertise to fuel your PR campaigns. The post How to Convince an SME to Back E-E-A-T first appeared on Spin Sucks.

OpenAI Begins Testing Ads In ChatGPT For Free And Go Users

OpenAI is testing ads inside ChatGPT, bringing sponsored content to the product for the first time. The test is live for logged-in adult users in the U.S. on the free and Go subscription tiers. Plus, Pro, Business, Enterprise, and Education subscribers won’t see ads. OpenAI announced the launch with a brief blog post confirming that

Marketoonist on advertising, brand recall, and celebrities

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the Marketoonist here Source

Yakuza Kiwami 3 Nintendo Switch 2 review: a returning classic packed with new deep-cut Sega nostalgia

Why you can trust Creative Bloq Our expert reviewers spend hours testing and comparing products and services so you can choose the best for you. Find out more about how we test. (Image credit: Sega) Publisher Sega Developer RGG Studio Release date 11 February 2026 Format Switch 2 (reviewed), PS5, PS4, Xbox Series X/S, PC

How to Use Anti-Fragile Tactics to Predict the Future

Gini Dietrich says if you want to enhance your ability to predict the future, you should do so by using anti-fragile tactics, dedicating daily time to reading, experimenting, and staying informed about global trends. The post How to Use Anti-Fragile Tactics to Predict the Future first appeared on Spin Sucks.

Why Your SEO KPIs Are Failing Your Business (And How To Fix Them)

Most SEO teams believe they need more data to report success, but what they actually have is metric debt, at least that’s what I keep seeing. The accumulated cost of optimizing for key performance indicators that no longer reflect how growth happens. The environment has changed, mostly because economic pressure has shifted expectations. At the

Wall Street may not understand the value of a holding company

Speak to any holding company leader and they’ll be the first to tell you they’re misunderstood. They feel maligned by all the independent agencies looking to poach their smaller clients who may feel overlooked or under appreciated. They feel the downward pressure on pricing from client-side procurement and finance folk, who see media spend as

Ubitium Identity :: Behance

At the heart of Ubitium lies a bold vision: making computing truly universal. This concept — seamless, adaptable, and interconnected computing — became the foundation not only for the product but for its visual identity. The resulting system reflects more than just a logo; it embodies a philosophy of transformation, clarity, and limitless potential. Ubitium

Women-Owned Agencies and Solopreneurs Are the Future

Burnout, harassment, and fewer opportunities are some reasons women leave traditional PR roles. Meg Crumbine says women-owned agencies are the path forward The post Women-Owned Agencies and Solopreneurs Are the Future first appeared on Spin Sucks.

4 Reasons Your Google Ads Clicks Are Down & What You Can Do

A click drop in your Google Ads account can feel like the floor just moved under your account. Not because clicks are considered more of a vanity metric. But because most sites still convert just a small slice of visitors. Shopify, believe that 2.5-3% is an average benchmark for industry leaders (although not backed with

GLP-1 Brands Enter Their Super Bowl Era

Twelve percent of American adults are now using GLP-1, with U.S. patients spending $40 billion on appetite-suppressing drugs in 2024—a figure that is projected to triple by 2030, according to Grand View Research. At this year’s Super Bowl, GLP-1 brands are seizing on that demand by battling for brand awareness. Each spent upwards of $10

Weronika Marianna’s flowing animations depict the natural world in constant motion

Weronika Marianna’s practice tends to move between drawing, painting and, more recently, animation. After quite impulsively tackling a frame-by-frame sequence of an animated figure merging into a mountainscape using paint on paper a few years ago, the artist started her journey into analogue animation and it’s “a rabbit hole I never want to leave”, she

When Your Client Wants to Replace You with Generative AI

AI can analyze data, but it can’t network over coffee. Gini Dietrich describes how to balance AI efficiency with human expertise in communications. The post When Your Client Wants to Replace You with Generative AI first appeared on Spin Sucks.

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