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Who Won, Who Cut and What Comes Next in Advertising

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The GRADIENT

Who Won, Who Cut and What Comes Next in Advertising

How to Create ChatGPT Prompts for Public Relations

Whitney Deterding shows how to use ChatGPT prompts in public relations to manage tasks like research and content generation more effectively. The post How to Create ChatGPT Prompts for Public Relations first appeared on Spin Sucks.

WP Engine Complaint Adds Unredacted Allegations About Mullenweg Plan

WP Engine recently filed its third amended complaint against WordPress co-founder Matt Mullenweg and Automattic, which includes newly s allegations that Mullenweg identified ten companies to pursue for licensing fees and contacted a Stripe executive in an effort to persuade Stripe to cancel contracts and partnerships with WPE. Mullenweg And “Nuclear War” The defendants argued

Attivo has installed new leadership in the U.S.

Two years after purchasing once-venerable creative shops Hill Holliday and Deutsch from Interpublic Group, Attivo, the New Zealand-based marketing services holdco, has installed new leadership in the U.S. to revive the brands and establish a stronger foothold in the market, Digiday has learned. The new leaders — Sasha Savic, former CEO of Mediacom, Anush Prabhu,

How Boomranng Studio bring Indian folklore and “cosmicpunk” to high-end client work

The Mumbai-based design studio Boomranng Studio took to the stage at London’s Nicer Tuesdays in November with a talk that touched on the duo’s mutual love for Indian folklore and sci-fi as well as shedding like on their high-end client work that’s inspired by Indian film and explosive emotions.

Celebrating 300 Episodes of the Spin Sucks Podcast

Celebrate a Huge Milestone with Us! Our 300th episode of the Spin Sucks podcast is here! Join Gini Dietrich for a special episode featuring her first-ever guests. The post Celebrating 300 Episodes of the Spin Sucks Podcast first appeared on Spin Sucks.

From Performance SEO To Demand SEO

AI is fundamentally changing what doing SEO means. Not just in how results are presented, but in how brands are discovered, understood, and trusted inside the very systems people now rely on to learn, evaluate, and make decisions. This forces a reassessment of our role as SEOs, the tools and frameworks we use, and the

His & Hers Lands at the Top of the Chart

Netflix’s miniseries His & Hers ended Stranger Things’ nine-week stranglehold at the top of Nielsen’s Top 10 Overall Streaming chart for the week of January 12. The Tessa Thompson-led series topped the chart, finishing the week with 2.244 billion viewing minutes. The Adults 35-64 demo accounted for 55% of the audience, and Black audiences contributed

New Titans logo leaks to fierce fan response

New sports logos always cause a stir, but the new Tennessee Titans logo has opened up a whole can of worms, with NFL fans. Some fans are aghast at the new ‘minimalist’ logo, calling it boring and uninspired. Others are into the sleek new design – and the two camps are in fierce debate on

Maximize Your Writing Productivity With AI Tools

In the world of communications, how you say something matters. Sa Bal explores how to harness the capabilities of AI tools to write compelling content. The post Maximize Your Writing Productivity With AI Tools first appeared on Spin Sucks.

15 Smarter Interview Questions For Hiring Digital Marketers

Hiring a digital marketer is no longer about finding someone who knows a few platforms well. Most candidates can talk through Google Ads, social media, or analytics tools at a surface level. That is table stakes now. What separates a strong hire from a risky one is how they think when performance shifts, privacy rules

The AI era needs strategists grounded in expertise and guided by context

As AI automates routine and complex analytical tasks, a profound revaluation of human skills isn’t likely — it’s inevitable. In this new landscape, once-soft abilities are becoming hard differentiators. The capacity to ask sharp questions, connect disparate ideas and direct powerful technology toward a clear business vision is paramount. This shift demands a fundamental change

Semibreve 2025 :: Behance

Semibreve is an exploratory electronic music and digital art festival taking place in Braga, Portugal. Since 2011 Semibreve has consistently presented a forward-thinking programme featuring some of the most revered electronic music and cross-disciplinary work by artists from around the world, as well as maintaining an active role in the promotion of the digital arts

The Future of the PR Industry In an AI World

Explore the future of PR in a world where AI will do creative things almost more efficiently than humans. Gini Dietrich says it’s time to evaluate what our future holds. The post The Future of the PR Industry In an AI World first appeared on Spin Sucks.

Shopping Ads Testing In AI Mode, Microsoft’s AI Search Guide & Keyword Strategy Shift

Welcome to this week’s PPC Pulse: updates all revolve around how AI is being woven directly into search monetization and campaign structure. Google is testing Shopping ads inside AI Mode conversations. Microsoft published a practical guide on how AI search surfaces brands. The Google Ads Decoded podcast made it clear that keywords are no longer

Airbnb claims AI search drives higher conversion than Google

Airbnb expects the rise of AI chatbots to benefit the brand, with CEO Brian Chesky telling investors that traffic referred from chatbot platforms “converts at a higher rate” than traffic from Google. Speaking on its Q4 earnings call overnight (12 February), Chesky said large language models (LLMs) are likely to mirror traditional search in their

Chris (Simpsons artist) on kissing, art, life and controlling Joe Lycett by the hair (like Ratatouille)

INT: Blink Industries has a reputation for pushing the boundaries of weird shorts, such as Don’t Hug Me I’m Scared. What did they bring to the table that made them the right home for this specific project? MG: The whole gang at Blink, especially our producer Ayoola Solarin, really helped to find the voice and

Supercharging AI Tools for Your Day-to-Day Comms Work

In this article, Gini Dietrich shows you how to enhance AI output and boost productivity using AI tools for PR tasks through sophisticated prompting. The post Supercharging AI Tools for Your Day-to-Day Comms Work first appeared on Spin Sucks.

What Google SERPs Will Reward in 2026

Google’s SERPs are changing faster than most SEO strategies can keep up. Does AI Mode change which keywords are still worth targeting? Which SERP features actually drive organic traffic in 2026? The expansion of AI Overviews into new keyword and intent queries, AI Mode’s attempt to dominate the search experience, and ongoing experimentation with new

How a precise timing structure drives material differences in marketing efficiency

The marketing calendar itself is simple. Brands need to invest in the typical tentpole events like Prime Day, back-to-school and the holidays. They also have their own key sales periods, like the beginning of the winter season for a company that makes jackets or for a CPG brand heavily tied to Thanksgiving. While marketers know

The truth about mixing love and creative partnership

17 years ago, Gemma Ruse and Xavier Sheriff co-founded brand experience agency StudioXAG after falling in love at Central St Martins art college. From its humble origins in an East London shipping container, the business has since grown into a multi-million pound B Corp, working with iconic brands from Diptyque to Hermès. In honour of

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