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Who Won, Who Cut and What Comes Next in Advertising

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The GRADIENT

Who Won, Who Cut and What Comes Next in Advertising

Ad Tech Briefing: How much could Yahoo’s DSP sell for — and to whom?

Earlier this week, Digiday reported that parties were trying to engineer a divestment of Yahoo’s demand-side platform, but who would buy such an asset, especially in this market? Now that the hard yards of reporting have been done, it’s time to reflect on the subsequent output of ad tech’s chattering classes to assess the likely

Types of CAD: discover the different approaches to computer-aided design

CAD, or computer-aided design, has transformed design in many fields, allowing simulation and numerical data modeling in industries such as architecture, engineering, construction, product design and aerospace. But CAD is a broad term, so what are the different types of CAD? You can see a general overview in our What is CAD? piece. If you’re

Flexispot BS5 office chair: It looks nice and is affordable, but there are unforgivable flaws

Why you can trust Creative Bloq Our expert reviewers spend hours testing and comparing products and services so you can choose the best for you. Find out more about how we test. Not all ergonomic chairs are pretty, and even fewer pretty chairs are really ergonomic. But the Flexispot BS5 chair is a good looking

The new Twix logo is a nostalgic treat

Beloved confectionary brand Twix has revealed a brand new visual identity, along with a new $70M campaign designed to focus on unity. Whereas previous marketing has used encouraged customers to “pick a side” when it comes to Twix’s two biscuits, now it’s all about inviting them to “have it all”. At the centre of the

Gigabyte Aorus Master 16 review: gaming power put to good creative use

Why you can trust Creative Bloq Our expert reviewers spend hours testing and comparing products and services so you can choose the best for you. Find out more about how we test. The Gigabyte Aorus Master 16 marks a statement of intent from the respected Taiwan-based computer hardware specialist. Traditionally, the ‘Master’ brand has been

Lenovo Legion R27qe review: a monitor with incredible colour space for its budget price

Why you can trust Creative Bloq Our expert reviewers spend hours testing and comparing products and services so you can choose the best for you. Find out more about how we test. At Creative Bloq, we love a 27-inch monitor. I think there’s something strangely satisfying about the form factor. They provide the perfect amount

Why SharkNinja Is Spending Its $700 Million Advertising Budget on Creators and Product Placement

SharkNinja, the company behind the Shark and Ninja household products brands, has opened the curtain on how it spends its $700 million advertising budget. The company, which sells 36 different types of products—everything from air fryers to vacuums to outdoor grills—is developing 60 products at any given time and typically launches 25 new products per

SpeedTree tips and tricks – master the basics of this industry-standard software

SpeedTree is used in almost every CG industry these days, from video game development to film VFX and Archviz. It’s a powerful and flexible software that offers procedural modelling tech in an accessible way. You can read my step-by-step tutorial, ‘How to make lifelike trees and vegetation with SpeedTree‘, for a deep guide, but here

Kyle Grimes Named EVP of Hearst Television

Kyle I. Grimes has been promoted to executive vice president of Hearst Television. Grimes has served as both president and general manager of WCVB-TV, Hearst Television’s flagship Boston station, and as a Hearst Television regional vice president overseeing all the company’s New England stations since 2023. Grimes will move from Boston to the company’s New

The state of publisher revenue streams in 2025

Uncertainty continues for the media industry in 2025, but publishers are moving on from jumping on every trend — subscriptions, newsletters, paywalls — to bolster revenue. Now, they’re homing in on more thoughtful strategies, aiming to align their content with the smartest way to increase cashflow. As they do this, publishers’ revenue streams are slowly

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