How the Lilo & Stitch Marketing Team Avoided an Ugly Sonic Glitch

Sorry, Ugly Sonic—you’re not going to have an Ugly Stitch to add to your friend group. Back in 2019, Paramount learned the perils of building a major movie marketing campaign around the reveal of a “live-action” version of a beloved animated character—in that case, Sonic the Hedgehog. When fans got a look at the film’s

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Published by adweek.com