Fifty shades of typeface, a London dominatrix gets her own brand identity

The brand’s distinctive asset is “binds”, strips of their bespoke typeface distorted to appear like ropes or leather, adding a subtly erotic edge to the campaign without nudity. The ability to suggest and entice is key in WMH&I’s arsenal of text based playfulness. “The ‘binds’ are a visual representation of Jane Grey’s psychological control,” says

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Published by itsnicethat.com