The FIFA World Cup is here, and the advertising battle is in full swing. Global sponsors are unveiling major campaigns while football legends are appearing across multiple brands, and marketers are competing for attention around what promises to be one of the biggest cultural and commercial moments of the decade.
Impressions are up. Clicks are down. Rankings haven’t moved. If that describes your last Search Console export, you don’t have a content problem or a technical problem. You have a SERP that no longer sends you the clicks your positions used to earn, and the playbook you’re running was built
When your sales team says the leads coming from marketing aren’t good enough, are they wrong? In most cases, the problem isn’t lead volume. It’s signal quality. Marketing routes contacts based on activity rather than account readiness. Your sales team picks up the phone to a contact who once browsed
Most teams mistake coordination for PESO Model® integration. Learn about the necessary behaviors, shared accountability, and metrics that compound. The post Why Your Team Thinks They’re Nailing PESO Model® Integration (And Why They’re Not) first appeared on Spin Sucks. Source link
Ask the same question about your brand on four different AI engines, and you will likely get four different answers back. One answer is current and cites your latest page. Another describes a positioning you retired 18 months ago and cites nothing at all. A third routes the whole thing
Despite the ubiquity of artificial intelligence in marketing materials over the past three years, its application within advertising is arguably much more established than many industry observers realize. However, what has changed is not the existence of AI itself, but the prominence of the language surrounding it (you may have
Tickets are now available for Nicer Tuesdays London, on 7 July at EartH Hackney, featuring another selection of brilliant creatives curated just for you! We’ll be welcoming Lily Kong, the illustrator known for her vibrant landscape works which explore emotion and drama through movement and setting. As well as that,
For every 1,000 U.S. Google searches, 232 clicks reach what SparkToro calls the open web, according to new data drawn from Similarweb’s clickstream panel. The report, published by SparkToro co-founder Rand Fishkin, found 68% of U.S. searches ended without any click from January through April. Its 2024 report, based on
This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes shaping the media industry. You can sign up for it here. When the World Cup kicks off on Thursday, viewers across the world will see something they have never seen before
