Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

Ad Tech Briefing: Platforms’ measurement transparency moves into view

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Nichiha USA appoints Merlot Marketing as Agency of Record

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Gorilla Glue Sticks To Betty As Creative AOR

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‘Bells’ Are Ringing: MiltonOne Updates Hershey’s Holiday Tradition

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Alex Cooper’s Unwell Hydration Rebrands, Expands Into Energy Drinks

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Meet ADWEEK’s 2025 Agency of the Year Winners

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IBM accelerates cloud drive with $11 billion Confluent deal as AI demand booms

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Interactive TVOOH: The Future of Fan Engagement

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Dropbox: Is Digital Clutter Costing Your Business?

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Industry News

Marketers are drowning in data but starving for insight

Source: The 2026 Marketing Intelligence Report Marketers have more data than ever and an expanding suite of tools to work with — yet many are still flying blind. According to “The 2026 Marketing Intelligence Report” (registration required) from marketing intelligence platform Funnel and Ravn Research, 72% of in-house marketers and 55% of

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Tendre Hiver :: Behance

Tendre Hiver  —  Serie of illustrations, inspired by winter in Korea, for my first solo show TENDRE HIVER in Seoul at the Alltid Coffee. The exhibition is presented by Current Brown and curated by Parisian Blue “Snow-covered Hyangwonjeong Pavilion at Gyeongbokgung Palace, a serene winter seen from inside a hanok,

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Why programmatic buying alone isn’t enough to win on CTV

Connected TV ad spend is projected to reach $51 billion globally by 2029, accounting for nearly half of traditional broadcast TV advertising revenue. That shift reflects how quickly the marketplace is maturing and how aggressively advertisers are reallocating budgets to streaming environments. But as money moves, so do advertisers’ assumptions.

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