Marketing Talent & Staffing Industry News | The Gradient Group

Featured Stories

The Cockroach of Marketing Concepts Will Never Die

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OpenAI has quietly launched its ads manager as it races to build out its ads business

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Inside Netflix’s quest to double ad revenue to $3 billion

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How brands are using access to break through World Cup clutter

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How Jake from State Farm made his TV debut in Netflix’s ‘Running Point’

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Nutella capitalizes on greatest free advertising moment in history on NASA Moon mission

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TikTok pitches advertisers on bold new chapter under US joint venture

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In its latest brand ‘reset,’ Burger King is owning up to mistakes

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Why stores are becoming social spaces as AI reshapes retail’s role

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Sprite’s brand refresh is juicy, crispy, and ready to drink

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Industry News

Confident marketing starts with better data

Personalization is no longer optional. B2B buyers expect seamless, relevant experiences at every touchpoint. For most marketers, however, that ambition collides with fragmented data, decaying contact records, and an increasingly complex privacy landscape that makes the data you do have harder to collect and maintain. The shift happening right now

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Freedom Finance — Money, Simplified :: Behance

Money, made for real life Managing money is now part of everyday interaction. People expect to share expenses, make payments on the spot and access their money wherever they are. Freedom Finance brings banking, payments and investing together in one place. Built for everyday financial decisions – from managing money

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CBS Has Only Morning Show to Grow

CBS News was the recipient of good news, with CBS Mornings becoming the only morning show to finish with viewership growth in total viewers and the Adults 25-54 demo for the week of April 13. Today remained the most-watched morning show in both measured categories. This was the week that

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