A randomized field experiment finds Google’s AI Overviews reduce organic clicks to external websites by 38% on queries where they appear, while self-reported search satisfaction stays nearly unchanged when the summaries are removed. The working paper by researchers at the Indian School of Business and Carnegie Mellon University was posted
Personalization is no longer optional. B2B buyers expect seamless, relevant experiences at every touchpoint. For most marketers, however, that ambition collides with fragmented data, decaying contact records, and an increasingly complex privacy landscape that makes the data you do have harder to collect and maintain. The shift happening right now
Money, made for real life Managing money is now part of everyday interaction. People expect to share expenses, make payments on the spot and access their money wherever they are. Freedom Finance brings banking, payments and investing together in one place. Built for everyday financial decisions – from managing money
This series has spent five articles mapping what the AI search transition requires of your team, your content, your technical infrastructure, and your strategic framing. This piece addresses the question those five articles don’t answer: How do you actually make the organizational shift happen? Most teams won’t fail here because
Creators, whether they meant to or not, have found themselves at the forefront of media channels and marketing execution — all of it in remarkably little time. They’ve also helped to make social media a far more valuable channel than it had been, certainly since the pandemic made all of
Mud, Sweat & Tears features a mix of black-and-white and colour shots – swarms of bare legs, mud between toes, crying, exhaustion and embraces. The photos are intimate and alive, helped by film grain and contact sheets that give the vibe of a photographer’s journal. But most of all, it’s
Google announced two updates to Demand Gen ahead of Google Marketing Live. View-through conversion (VTC) optimization is now available for Demand Gen campaigns in Google Ads. This setting lets campaigns optimize toward view-through conversions on YouTube. Google is also expanding Commerce Media Suite to support Demand Gen inventory in Google
CBS News was the recipient of good news, with CBS Mornings becoming the only morning show to finish with viewership growth in total viewers and the Adults 25-54 demo for the week of April 13. Today remained the most-watched morning show in both measured categories. This was the week that
If you’re getting married soon, or even not so soon, you can save a lot of money by creating crafty items for your big day rather than buying them new. With that in mind, I’ve gathered a collection of craft kit that will help you prepare for your wedding. Whether
In January 2026, Google was granted patent US12536233B1. Six engineers worked on it, and it describes a system that scores a landing page on conversion rate, bounce rate, and design quality. If the landing page falls below a threshold, generate an AI replacement personalized to the searcher. The advertiser never sees
