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Degree lets New York commuters write the campaign

During New York's heatwave, Degree turned commuters' own language into station takeovers: West Fourth Street became "Sweat Central," Union Square "the Boiler Room," Herald Square South "Molten Core."

Creator briefs are starting with the question, not the post

NewEngen's July analysis argues brands should map the questions people ask in search and AI tools, then brief creators to make useful, answer-forward YouTube content around those needs.

Sports creator access now connects content to tune-in

TikTok's multiyear partnership with the NBA and WNBA combines creator access, league content, live-game discovery through GamePlan and advertising through Pulse Premiere.

Unity 7 opens more of the production pipeline

Unity says its next major release adds a public API and CLI so teams can validate assets and push builds from their own tools, plus a free MCP connection for coding agents.

Xbox designs gamescom for physical and remote audiences

Xbox's gamescom program runs at its Cologne booth August 27–30, with broadcasts August 26 and 27, and an accessibility plan built into the booth itself.

The GRADIENT: Why Taste Is the New Moat

From Cardi B’s “real talk” to creator rights and film-festival season. Here is what matters now

Agency Value is Being Reset

As AI absorbs more execution, strategy, judgment, system design, and integration are moving closer to the center of the client relationship.

Vantage Data Centers names Ed Harnaga chief marketing and communications officer

The former Pfizer communications leader will oversee global brand, reputation, marketing, and communications.

M+C Saatchi Group ANZ moves toward local ownership

A management buyout led by CEO Dani Bassil is expected to complete October 1, subject to conditions.

Media buyers are getting more PMax visibility

Google's updates include first-party audience exclusions, budget forecasting, expanded audience reporting, and network-level placement reporting.

Creators are entering the rights business

TikTok's new NBA and WNBA partnership gives eligible creators access to game footage and league materials through TikTok GamePlan.

How Oakley's Post Apocalyptic Comic Is Blueprinting Its Next Era Of Real World Design

Oakley leans on serialized post-apocalyptic storytelling to frame its next era of real-world product design.

Zevia and Cardi B turn subtext into the campaign

Zevia's largest campaign to date, "Real Talk Interpreter," puts Cardi B in everyday situations where she translates polite language into what people actually mean. The work spans streaming TV, video, social, retail, and a participatory layer inviting people to submit phrases through Instagram and TikTok.

Creator strategy reaches the C-suite

Accenture's planned acquisition of Whalar and the current industry conversation around it show how quickly creator marketing is moving from a campaign specialty into enterprise growth strategy.

Sam Campbell and Joe Pelling discuss the creative approach to Make That Movie

It’s Nice That: First off, can you tell us about your background working together, and how partnering on Make That Movie came about? What led to you wanting to make this type of show? Joe Pelling: I met Sam after seeing his Edinburgh show in 2017. I think our mutual friend Charlie Perkins introduced us

ChatGPT Access Tied To 9% Drop In Traditional Search

A recent look at U.S. desktop browsing shows ChatGPT directed people to outside websites in 5.2% of sessions, compared to 31.1% for Google searches. The paper, conducted by Bocconi University researchers, examines Comscore clickstream data to gain insight into how broader access to ChatGPT has impacted traditional search. What The Data Shows When people click

Lessons from Ally Bank’s early sports marketing bet

Subscribe: Apple Podcasts • Spotify If Ally Bank CMO Andrea Brimmer had to rebuild her sports marketing playbook, she’d change two things: lock in longer-term partnerships from the start and invest more aggressively in emerging media. It’s not that her own sports playbook didn’t work, but investing in sports marketing sooner would have made it

Dodge Apple’s price hike on the MacBook Neo – Amazon just sliced £100 off the 512GB version

The Apple MacBook Neo was a storming success on its March release this year. But then a shortage of chips meant that Apple hiked up the excellent starting price by £100. Today, there’s a slew of deals that have taken the popular budget Apple laptop back down to the original asking price. The 256GB model

Google’s Marvin Clarifies AI Search and Qualified Future Conversions

Google Ads Liaison Ginny Marvin addressed several advertiser questions about AI Search, Qualified Future Conversions (QFC), and YouTube Creator Partnerships in the latest edition of the Ads Decoded newsletter and accompanying video. The community Q&A followed Google Marketing Live and focused on topics that have generated ongoing questions from advertisers, including AI Search eligibility, long-term

MLS Is Ready for Its Through Pass From the World Cup

Did you know that various major watch parties in cities such as Los Angeles and Seattle during this year’s FIFA World Cup have been organized by the MLS? Radhika Duggal, Major League Soccer’s chief marketing officer, told ADWEEK that, in conjunction with FIFA and Fox Sports, the MLS created watch parties as a strategic effort

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