Spotify expands creator monetization
Spotify said its Partner Program will expand to more than 35 additional markets, letting eligible creators earn from advertising and Premium video consumption.
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Industry News
Spotify creates another on-ramp for independent artists
Spotify launched Fresh Finds Forward, a program it says will support roughly 10,000 emerging independent artists each year.
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Digital avatars move closer to the live business
U.K. startup Unit1 announced investment to build hyper-realistic digital performance avatars for artists and estates, raising fresh questions about approval over voice and likeness.
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A $100,000 short-film program comes with full rights transfer
Film Independent and the Humana Foundation opened applications for five director-producer teams making shorts about seniors — with Film Independent owning the copyright.
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AT&T and the Cowboys turn the stadium into a media product
AT&T and the Dallas Cowboys extended their stadium partnership with navigation, AR and mixed-reality experiences, fan video on the stadium board and AI-assisted hype content.
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YouTube pairs AI editing with likeness controls
YouTube announced a conversational editing assistant for Shorts and the Create app, and is expanding automated likeness detection toward speaking-voice matching.
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Autodesk keeps generated motion editable
Autodesk says its latest Flow production tools preserve editable scene elements and animation curves rather than delivering only a flattened output.
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Omnicom Shrinks. WPP Cuts. Publicis Grows.
Omnicom targets 105,000 employees, WPP keeps shrinking, Publicis grows and wins PepsiCo, and AI begins rewriting how agencies charge.
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Andrew Robertson takes the lead at Omnicom Advertising
Omnicom named Andrew Robertson CEO of Omnicom Advertising as Troy Ruhanen retires, handing him a network of more than 20,000 creative people at the moment of the IPG integration.
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Publicis takes PepsiCo's global media lead
The estimated $1.7 billion appointment consolidates PepsiCo's global media across more than 200 markets, and may reshuffle the Coca-Cola review behind it.
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Adobe names Anil Chakravarthy its next CEO
Anil Chakravarthy becomes president and CEO on December 1, with Shantanu Narayen moving to executive chair after nearly two decades leading the company.
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AUTODESK PUTS THE MAKERS AT THE CENTER
Autodesk's new global brand campaign, The World Is Yours for the Making, celebrates the people who design and build the digital and physical world.
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CREATIVE IS NOW 15 TO 16 PERCENT OF OMNICOM'S COMBINED BUSINESS
Advertising is expected to represent roughly 15 to 16 percent of the combined Omnicom, with integrated media just over half of core revenue. That mix puts Andrew Robertson's new job in sharper focus.
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DOMINO'S TURNS THE PRODUCT INTO A CHARACTER
Domino's new platform, Pizza Can't. The Domino Can., treats the product as a fast-food icon, with dark comedy from WorkInProgress.
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U.S. AD SPEND IS FORECAST TO GROW 12.3 PERCENT
IAB raised its 2026 growth forecast from 9.5 to 12.3 percent — and its survey shows marketers least settled about AI-driven search, low-quality AI content and measurement.
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CHATGPT BECOMES MEDIA SUPPLY
Amazon Ads and OpenAI will let select U.S. advertisers extend Amazon campaigns into a pilot conversational ad experience inside ChatGPT.
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CREATOR MEDIA GETS A GLOBAL BUSINESS WEEK
IAB Global Creator Week runs September 14-18 across 17 markets, with CreatorFronts returning in New York on September 15 as an invite-only marketplace.
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THE NEW CREATOR RISK IS HAVING YOUR FACE SELL SOMETHING YOU NEVER ENDORSED
Emily Schuman found altered images of herself promoting products she never endorsed. AI impersonation is now a direct threat to the trust creators sell.
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OLD NAVY MAKES MRBEAST THE CENTER OF ITS CREATOR BET
Old Navy's first single-creator back-to-school campaign lifted kids-assortment traffic more than 22 percent, on the way to a multiyear MrBeast partnership.
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MUSIC'S AI FIGHT IS BECOMING A LICENSING RACE
UMG and ElevenLabs announced a multiyear licensing deal for an AI music platform, one day after Suno released v6 with Warner, BMG and Believe.
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