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Who Won, Who Cut and What Comes Next in Advertising

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The GRADIENT

Who Won, Who Cut and What Comes Next in Advertising

Cultural

Culture is what shapes societies. Passed down through generations, it functions as a collective framework for interpreting the world around us. Eid Al Adha Eid Al Fitr Egyptian girl with her cat Japanese girl with a fan Gustav Klimt

Why Your Team Thinks They’re Nailing PESO Model® Integration (And Why They’re Not)

Most teams mistake coordination for PESO Model® integration. Learn about the necessary behaviors, shared accountability, and metrics that compound. The post Why Your Team Thinks They’re Nailing PESO Model® Integration (And Why They’re Not) first appeared on Spin Sucks.

AI Search Runs On Two Memory Systems. The Platforms Don’t Use Them The Same Way

Ask the same question about your brand on four different AI engines, and you will likely get four different answers back. One answer is current and cites your latest page. Another describes a positioning you retired 18 months ago and cites nothing at all. A third routes the whole thing through a competitor’s comparison post.

Agency AI pitches are starting to face harder questions

Despite the ubiquity of artificial intelligence in marketing materials over the past three years, its application within advertising is arguably much more established than many industry observers realize. However, what has changed is not the existence of AI itself, but the prominence of the language surrounding it (you may have noticed). Since the early 2020s,

Tickets now available for July’s Nicer Tuesdays!

Tickets are now available for Nicer Tuesdays London, on 7 July at EartH Hackney, featuring another selection of brilliant creatives curated just for you! We’ll be welcoming Lily Kong, the illustrator known for her vibrant landscape works which explore emotion and drama through movement and setting. As well as that, Alfie Whiteman will be taking

Google Search Sends 23% Of Queries To The Open Web

For every 1,000 U.S. Google searches, 232 clicks reach what SparkToro calls the open web, according to new data drawn from Similarweb’s clickstream panel. The report, published by SparkToro co-founder Rand Fishkin, found 68% of U.S. searches ended without any click from January through April. Its 2024 report, based on Datos data, separately reported 360

Why the World Cup Will Have In-Game Ads For the First Time

This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes shaping the media industry. You can sign up for it here. When the World Cup kicks off on Thursday, viewers across the world will see something they have never seen before in a soccer match: in-game

The Toy Story 5 x Porsche collab feels like a grown-up Hot Wheels fantasy come to life

My son has a Buzz Lightyear Hot Wheels car, and I never knew how much I wanted to see it in real life until today. At the Toy Story 5 premiere, Pixar served up a stunning, unexpected Porsche collaboration. I’m calling it right now: it’s the brand collab of the year, even if no one

Google Is Adding Business Profile Tools To The Gemini App

Google is adding business features to the Gemini app, including a direct connection to Google Business Profile and Business notebooks. The company announced the updates at its Google for Brazil event. Both features will begin rolling out globally this month, excluding the EEA and UK. Business Profile features in Gemini are being released gradually and

How events are helping marketers cut through the noise

Marketers have more channels at their disposal than ever before, but somehow we’ve managed to fill each and every one of them with an awful lot of noise. For some marketers, the return of in person events after the pandemic provided an opportunity to build community, create connections, and escape from the noise. In this

Paschoal & Loiola

Paschoal & Loiola© Realizadora de Sonhos guiada pela integridade, inovação com propósito, felicidade do cliente, respeito ao meio ambiente, valorização dos colaboradores, paixão pela qualidade e parceria com confiança.

Claude Is The Fastest-Growing AI Traffic Source, Per New Data

Claude sent almost four times more referral traffic to websites in April than in January, per new SE Ranking data. That made it the fastest-growing AI traffic source among the five platforms tracked. It’s still the smallest by a wide margin, and it probably isn’t a meaningful line in your analytics yet. For transparency, SE

LinkedIn launches new B2B creator marketplace

LinkedIn is making a late but logical move to own B2B creator infrastructure before someone else does. As of today, the platform has launched its first creator marketplace, making creator discovery easier — or at least more scalable for marketers looking to reach LinkedIn’s growing creator ecosystem — the latest step in a multi-year push

Mamdani’s NYC World Cup campaign is inspired by sports memorabilia, city signage, the subway and the five boroughs

Arsh and the in-house team looked at historic World Cup graphics, 20th century World’s Fair posters from the city and vintage soccer ephemera. Arsh designed a ton of initial designs but “none of them felt like they were for New York” – so she looked more into how to subvert simple touristy imagery and represent

5 Findings From 300 Enterprise Marketing Execs

This post was sponsored by Branch. The opinions expressed in this article are the sponsor’s own. Is AI search actually replacing SEO, or do I need to budget for both? How do I attribute conversions to ChatGPT vs. AI Overviews? AI is progressing so quickly that it’s hard to keep track of the changes, let

ADWEEK, Code and Theory, and ElevenLabs Are Bringing You an AI Radio Station at Cannes

When you go to the Cannes Lions, you get blasted—not just with rosé, but with a whole lot of noise. ADWEEK is going to try to help you process it in a cool new way. We’ve partnered with Code and Theory to supply the articles that will power ai.rwaves, an AI-powered radio station broadcasting live

I’m buying myself a Nintendo Switch 2 because of The Duskbloods

It’s been a year since Nintendo Switch 2 launched, and I’ve been lurking on the sidelines, and Mario Karts whizzed by and Donkey Kong’s hurled bananas, because, honestly, I wasn’t sure it was for me. But I’ve changed my mind, mostly because of The Duskbloods, particularly following the Nintendo Direct reveal of a network multiplayer

Reddit Gained Top Positions In Every Niche After May Core Update

An SE Ranking analysis of 100,000 keywords found Reddit grew its top 3 presence in all 20 niches tracked after the May core update. For transparency, SE Ranking sells rank-tracking and AI visibility tools, and the data comes from its own keyword-monitoring platform. Data suggests Reddit grew most in niches where people look for personal

OpenAI tests multi-advertiser ad placements in ChatGPT

OpenAI is taking another step toward building a full-fledged advertising platform. The company has begun testing a new ad format inside ChatGPT that allows multiple advertisers to appear within a single sponsored placement. The move expands the amount of ad inventory available in ChatGPT while giving advertisers more opportunities to reach users during product research

ALTA Brand Identity

ALTA is a personalized AI styling app that merges technology and fashion to help users build their own style language based on data. It provides tailored outfit recommendations and virtual fitting experiences, empowering users to dress with confidence.

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