When your customers ask ChatGPT or Gemini something, the model quietly fires a set of traditional web searches in the background, retrieves the ranking pages, and synthesizes the answer from those. The sites that rank for those hidden queries get cited. The ones that don’t, don’t. QueryFan generates persona-specific prompts, runs them through both models, and
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A majority of organizations now use AI in at least one function — 88%, according to McKinsey — but only 6% report significant enterprise-wide impact. This isn’t a failure of AI adoption. It’s a reflection of how organizations use AI. To take an analogy from the past, the first cars used horse carriages and simply
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But, in this case, Zack found that, “the Brittany community was so refreshingly candid and generous that it gave me renewed hope for the power of true humanity in film,” he says. Brittany’s undeterred pursuit of environmental sustainability in the face of bigger foes was palpable. “I soon understood that for the Brittany community, protecting
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Two senior Google AI researchers are leaving for OpenAI and Anthropic within a week. Reports point to internal concern over Google’s developer-facing AI coding products. The departures raises questions of whether Google can hold onto senior researchers. Two senior Google AI researchers, Gemini co-lead Noam Shazeer and AlphaFold’s John Jumper, are leaving for OpenAI and
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AI recommendations are becoming the new digital shelf as people search and shop within LLM chatbots. The change has left the ad industry scrambling to determine what an ad strategy looks like without clicks, landing pages or traditional search results. At the Cannes Lions International Festival of Creativity this year, Amazon announced what it’s calling
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If you’re a designer, editor or all‑round creative trying to upgrade your setup without setting your wallet on fire, three deals have landed today that are genuinely worth a look; one for the US crowd, one for the UK, and one very thrifty quality monitor pick for your desk setup. And all are recommended among
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Google’s CMO-facing blog post presents AI Search optimization as standard SEO. Google says third-party SEO tools and vendors don’t have access to its internal metrics. The guidance restates Google’s position that AEO and GEO are part of SEO. Google’s new messaging to CMOs reiterates that GEO is still SEO and states that third-party tools have
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The AI answer about your business is the platform’s own speech now. A German court has now said so, and it changes who is liable when the answer is wrong. The lawsuit itself is the smaller story. The bigger one is what an answer engine does once it can be held responsible for what it
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It’s never been easier to hand marketing work over to automation. Ad platforms will manage bidding, targeting, and creative. CRMs will score leads, trigger workflows, and suggest the next action. You can pipe performance data into an AI assistant and get optimization recommendations back before your coffee is done. None of that is hype. These
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The book is hand typed on a 1970s typewriter, including hand-written diary entries from Trevor himself – the nostalgia and memories that flood from the book are punctuated by the analogue elements, including genuine vintage paper plane templates, old photographs and Kodak slides of planes that Trevor had been on. But most of all, these
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Google’s John Mueller and Martin Splitt talked about LLMs.txt and markdown, with Mueller offering a surprising fact about the original purpose of LLMs.txt and also explaining why the proposed standards are have severe shortcomings. What Discovery Is And Why It Matters In the context of information retrieval (search), discovery is about a search engine discovering
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Walk the Croisette on the first morning of Cannes Lions and the whole apparatus has reassembled itself, as it always has — more or less. Meta at the Plage Barrière Le Majestic. Amazon at its port. Pinterest and its Manifestival, a word that should not exist and yet somehow does, and somehow fits. Spotify, Salesforce,
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The debate about AI is slowly moving away from the question of whether AI should be used and towards a more nuanced one: how, when, and why generative AI could be used. While much of that conversation focuses on image generation and productivity, some creators are using AI to tackle something far bigger: building entire
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Search has always used basic personalization like location, language, and recent history. But now, Google does not just react to the words you type; the system builds a profile of your habits to change what you see before you search. This is a fundamental change in how search works. Google is building a system to
Read MoreLast year 2025 I was approached by art agency, Pistachio Kernel company limited https://www.pistachio-k.com/ to create 6 artworks for Cullinan Harbour (Kai Tak) property in Hong Kong, build by Sun Hung Kai Real Estate Development Company Limited. For this particular project, I was invited to create a series of artworks centered around the theme of
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Y Combinator’s motto, “Make something people want,” was never about the product. It was about distribution. Build the thing that finds product-market fit, and the people come. For 20 years, that distribution ran through search engines, social algorithms, paid ads, and word of mouth. All human-mediated channels. That changed. In the past six months, Cloudflare,
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Customer data platform BlueConic announced today it was acquiring Blueshift, an AI-powered cross-channel marketing platform. The next wave of CDPs is looking more agentic than previous generations, which were focused on collecting and unifying customer data. Agentic CDPs, as they’re starting to be called, will add AI agents to make decisions based on that data, creating
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In addition to the profound economic, societal and technological changes brought on by the advent of the industrial age in the second half of the 19th century, the time period also saw the introduction of symbols and brand names for distinguishing and identifying products. Logos began as representational symbols, according to various regional traditions, and
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AI Mode visitors arrive at your website having already done the research. They compared options inside the AI, refined their query three times, and planned. By the time they click through to you, they are not browsing. They are ready to complete a task. Your website is still built to persuade someone who has not
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Marketers are nervous about agentic media buying. WPP is betting governance is the answer. Which is why alongside the launch of its Buyer Agent for Video yesterday (June 18), it unveiled a coalition of premium media owners including Disney, Netflix, NBCUniversal, Paramount and Fox as well as standards bodies IAB Tech Lab and Prebid.org. It
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