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Who Won, Who Cut and What Comes Next in Advertising

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The GRADIENT

Who Won, Who Cut and What Comes Next in Advertising

AI, Automation, And The Fight For Visibility

If you manage PPC campaigns, you’ve seen it. Platforms are making more decisions without asking you first. Campaign types keep consolidating into AI-first formats like Performance Max and Demand Gen. The granular controls you used to rely on keep disappearing or moving behind automation. A year ago, Performance Max still felt experimental. Now it’s often

Could the Next Hit Podcaster Be… Your CFO?

On Tuesday, the business news publisher Morning Brew announced the launch of a new podcast, called People Person, to complement its business-to-business franchise HR Brew. The show, however, will not be hosted by a journalist, social media lead, or even a professional podcaster—instead, it will be led by Kate Noel, the senior vice president of

SOOT launches Spiral, a new visual search engine

SOOT, the visual intelligence platform building tools for creative exploration, has unveiled Spiral, an image search engine designed to make searching feel more like exploring. Built for creatives, researchers and anyone working visually, it turns a single prompt into a layered moodboard within seconds. The goal is simple: to surface links between images that go

YouTube Expands Likeness Detection To All Monetized Channels

YouTube is beginning to expand access to its likeness detection tool to all channels in the YouTube Partner Program over the next few months. The technology helps you identify unauthorized videos where your facial likeness has been altered or generated with AI. YouTube announced the expansion after testing the tool with a small group of

Reinventing your personalization and orchestration with AI

For years, marketers chased the promise of true one-to-one personalization — the ability to connect with each customer as an individual, at scale. Many of their strategies stalled, constrained by rigid segments, siloed data and resource constraints. Today, AI is changing the game. No longer confined to static personas or pre-set journeys, next-generation AI systems

Secretlab Magnus Evo review: iconic gaming desk gets sleeker, simpler, better

Why you can trust Creative Bloq Our expert reviewers spend hours testing and comparing products and services so you can choose the best for you. Find out more about how we test. Everyone loves a nice desk. In fact, we on Creative Bloq have made it our business to find the best goshdarn desk around

AI Assistants Show Significant Issues In 45% Of News Answers

Leading AI assistants misrepresented or mishandled news content in nearly half of evaluated answers, according to a European Broadcasting Union (EBU) and BBC study. The research assessed free/consumer versions of ChatGPT, Copilot, Gemini, and Perplexity, answering news questions in 14 languages across 22 public-service media organizations in 18 countries. The EBU said in announcing the

Startup Noli appoints first CMO to ‘shake up’ the beauty industry

AI-powered beauty marketplace and “matchmaker” Noli is on a mission to build a brand that “emotionally connects” with consumers and they trust to help overcome overwhelm in the category. Backed by the L’Oréal Group, the platform gives users personalised recommendations for skincare and haircare after asking consumers to complete an online quiz and use face

Data blooms and gardens glitch in Rob Farmer’s generative animations

We first discovered Rob Farmer’s work when we came across his Data Blooms series – a beautiful set of generative animations made with kinetic typography in Cavalry. You’d be pretty surprised to hear the designer and illustrator only started experimenting with motion a few years ago when he discovered the animation software in between projects

Why Some Brands Win in AI Overviews While Others Get Ignored

Turn Reviews Into Real Visibility, Trust, and Conversions Reviews are no longer just stars on a page. They are key trust signals that influence both humans and AI. With AI increasingly shaping which brands consumers trust, it is critical to know the review tactics that drive visibility, loyalty, and ROI. Join our November 5, 2025

What marketers need to know about OpenAI’s new browser

As if ad execs didn’t already have enough to untangle when it comes to AI, OpenAI just threw another curveball: a browser called ChatGPT Atlas. Before panic sets in, take a breath. Digiday has the essentials on what it means for the industry and why it matters. The rumors were true: OpenAI’s long-anticipated browser now

I’ve finally found an electric bike design I actually love

Few designs are as timeless as that of the bicycle. Like the notebook and the paperclip, the classic bike is one of the few everyday objects that are actually design masterpieces. Like most designers, I’ve found myself lusting after other peoples’ bikes in the city on plenty of occasions, and they usually have one thing

Surfer SEO Acquired By Positive Group

The French technology group Positive acquired Surfer, the popular content optimization tool. The acquisition helps Positive create a “full-funnel” brand visibility solution together with its marketing and CRM tools. The acquisition of Surfer extends Positive’s reach from marketing software to AI-based brand visibility. Positive described the deal as part of a European AI strategy that

Guillermo Vega Steps Up as Ogilvy’s North America CCO After Rafa Rizuto Exit

Ogilvy has named Guillermo Vega chief creative officer for North America, the agency confirmed to ADWEEK. Vega, who since 2022 has led creative for The Coca-Cola Company across the WPP Open X network, expands his remit to oversee creative vision and output across all of Ogilvy’s capabilities and clients in its largest region. He succeeds

Pencil power: the Indian creatives provoking change through illustration and design

Our Mumbai correspondent speaks to creative people using their skills and networks to rise up against political oppression across the subcontinent.

The Impact Of AI Mode On SEO – Analysis Of 10 Studies

I just got back from San Diego and Toronto, where I spoke at Ahrefs Evolve and SEO IRL – both of which were fantastic. A lot of people I met subscribed to the Growth Memo. Thank you all for coming out! Image Credit: Kevin Indig I also had the pleasure of facilitating a 3h mastermind with leaders

What to do now that unique isn’t unique anymore

Marketers are trained to look for what makes their brand different — to find the rational reason someone should choose them over everyone else. But what if that instinct is no longer working? In the ‘90s sitcom “Seinfeld,” Jerry’s friend George Costanza reaches that same kind of breaking point. Nothing in his life is going

How this artist experimented with a new art style for his first graphic novel

After working as a concept artist and illustrator in the entertainment industry for several years, Alexander “Minze” Thümler is now focusing on his own graphic novel. That’s provided him with new challenges and also opportunities to try new things beyond his usual approach to his digital art for customers. We asked him to talk us

Review Of AEO/GEO Tactics Leads To A Surprising SEO Insight

GEO/AEO is criticized by SEOs who claim that it’s just SEO at best and unsupported lies at worst. Are SEOs right, or are they just defending their turf? Bing recently published a guide to AI search visibility that provides a perfect opportunity to test whether optimization for AI answers recommendations is distinct from traditional SEO

A new name signals the org’s intent to showcase marketing

What’s in a name, you ask? In the case of MMA, a lot, given that those three letters have worked hard to reinvent themselves over the last 15 years. The marketing organization known as MMA Global, and headed by Greg Stuart for the last decade and a half, is again renaming itself while still employing

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