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Who Won, Who Cut and What Comes Next in Advertising

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Who Won, Who Cut and What Comes Next in Advertising

A journey into the first 100 vinyl covers of Greensleeves, one of the world’s largest reggae labels

“Many of the covers in the book are illustrated, but when artists came over to the UK from Jamaica, Greensleeves sometimes had the chance to organise a photoshoot,” Alex tells us. Two examples stand out to Alex, from both worlds. For the illustrated, Alex loves Tony McDermott’s album covers for record producer Scientist. Scientist Rids

Google Uses AI To Group Queries In Search Console Data

Google announced Query groups in Search Console Insights. The AI feature clusters similar search queries, surfaces trends, and shows which topics drive clicks. Query groups uses AI to cluster similar search queries. The new card shows total clicks per group and highlights groups trending up or down. Query groups will roll out over the

Media Buying Briefing: New York’s new generation of Mad Men

“If I can make it there, I’ll make it anywhere …” That famous line from the song New York New York resonates as much today in the agency landscape as when Frank Sinatra made it famous in the late 1970s after it first appeared in Martin Scorsese’s film of the same name. Not only do

Is AI setting unrealistic beauty standards for video games?

A knight with a flowing red cloak strides through a medieval world of castles and forests rendered with highly detailed line work. The advert appears to show a video game with an art style influenced by the ligne claire of Hergé’s Tintin art style. If you download the game you’ll find something very different, as

Brave Reveals Systemic Security Issues In AI Browsers

Brave disclosed security vulnerabilities in AI browsers that could allow malicious websites to hijack AI assistants and access sensitive user accounts. The issues affect Perplexity Comet, Fellou, and potentially other AI browsers that can take actions on behalf of users. The vulnerabilities stem from indirect prompt injection attacks where websites embed hidden instructions that AI

Walmart’s Whoville-Inspired Ads Tackle Holiday Chaos With Cheer

Every Who down in “WhoKnewVille” struggles with holiday chaos, but an unexpected savior is sweeping in to save the season. Walmart’s holiday campaign, launched today (Oct. 26), reimagines Dr. Seuss’s whimsical world of Whoville, the setting for the classic How the Grinch Stole Christmas, through a collaboration with Dr. Seuss Enterprises. Called WhoKnewVille, Walmart’s version

Ioana Petcu’s work in the cultural sector explores linguistics as a lens for graphic design

“As a graphic designer working extensively in the cultural field, I see myself as a kind of translator”, Ioana Petcu tells It’s Nice That. When working on artist books, and exhibition identities, the creative is always looking to craft something that is “sensitive to the specific visual language of each artist”, she says. The most

Why Are Brands Rethinking Their Approach To Using Agencies?

Many brands are re-evaluating their relationships with agencies. In a 2024 report, 40% of companies surveyed said they were likely to switch from their primary agency in the next six months. Although down 15% year-on-year, it’s 33% up from 2021 and a signal that traditional client-agency models are under pressure. Tightening budgets, the rise of

AI is changing the hiring practices of marketing agencies

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Marketing agencies are in a period of transformation, thanks in part to AI, and they’re using the opportunity to think about purposeful reinvention, according to a survey of agency leaders. The report, “AI’s Effect On The Marketing Industry” (registration required), from Sunup found

Check out this striking sword art

The French artist Antoine Gadoud attended the New3dge art school in Paris, where he learned the fundamentals of concept art. He then joined Mooncolony, a concept art and illustration studio that he credits with making it possible for him to live his dreams of making art for the video game industry. Below, Antoine shows us

SEO Is Not A Tactic. It’s Infrastructure For Growth

In the age of AI, many companies still treat SEO as a bolt-on tactic, something to patch in after the website is designed, the content is written, and the campaigns are launched. As I explored in “Why Your SEO Isn’t Working – And It’s Not the Team’s Fault,” the real obstacles aren’t a lack of

Half of B2B marketers grappling with AI skills gap

As B2B brands continue to experiment with artificial intelligence, could they run into problems when the tech’s capabilities outpace the marketing skillset? According to Marketing Week’s 2025 State of B2B Marketing research, three-quarters (75.9%) of the 450 respondents say focus on AI has ramped up in their business over the past 12 months. This is

Weekdays redesigns everyday pleasures in living colour

Use is converted into optic storytelling to let the customer know what they’re purchasing without compromising attraction and curiosity. For brand Sorry Nonna, typography boldly bounces off the label wrapped with the primary colours of blue and yellow. For wine brand Tozzo, poise and elegance are paired with modern aesthetics by exploiting the wide bottle

How And Why Google Rewrites Your Hard-Earned Headlines

TL;DR Google can and does rewrite headlines and titles frequently. Almost anything on your page could be used. The title is not all that matters. The entirety of your page – from the title to the on-page content – should remove ambiguity. The title tag is the most important term. Stick to 12 words and 600

The great TID controversy takes another turn as Prebid moves to clarify its position

After backlash from The Trade Desk and others, Prebid.org clarified how Prebid.js handles Transaction IDs — a core signal for tracking and comparing bid requests across the programmatic supply chain. The latest flashpoint bubbled to the surface this summer when Prebid issued a change that rendered TID non-unique across exchanges, effectively undermining its primary purpose

This self-taught illustrator brings Art Nouveau vibes to digital art

Eve Forrest is a self-taught artist whose striking art style that shows how contemporary digital art and illustration can draw on influences from the past. She’s heavily inspired by the Baroque, Pre-Raphaelite and Art Nouveau periods. “I’ve taken my love for history and fantasy and combined them to create my illustration style,” she tells us.

Google’s New BlockRank Democratizes Advanced Semantic Search

A new research paper from Google DeepMind proposes a new AI search ranking algorithm called BlockRank that works so well it puts advanced semantic search ranking within reach of individuals and organizations. The researchers conclude that it “can democratize access to powerful information discovery tools.” In-Context Ranking (ICR) The research paper describes the breakthrough of

Why Canada’s Reagan Tariff Ad Made President Trump so Angry

The late President Ronald Reagan was famous for many things, including his ability to deliver speeches with his weathered baritone voice, having honed his delivery over the course of 53 Hollywood films and thousands of political speeches. Few would have predicted that that same voice would end trade talks between the U.S. and Canada. On

From magazine scrapbooks and HMV meet-and-greets to photographing hip hop royalty – inside the career of Jennie Baptiste

INT: You’ve photographed so many stars. What’s your process for capturing them authentically? JB: Getting to know them relatively quickly in a very short space of time! Letting them feel the relaxed energy from me and then hopefully I get a part of their persona that they may not have shown to somebody else –

Time We Actually Start To Measure Relevancy When We Talk About “Relevant Traffic”

Every SEO strategy claims to drive “relevant traffic.” It is one of the industry’s most overused phrases, and one of the least examined. We celebrate growth in organic sessions and point to conversions as proof that our efforts are working. Yet the metric we often use to prove “relevance” – last-click revenue or leads –

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