How Did This Get Approved?

Featured Stories

The GRADIENT

How Did This Get Approved?

Read More

Industry News

Open Source Versus Proprietary Platforms

Open Source Versus Proprietary Platforms

The Core Web Vitals Technology Report by the open source HTTPArchive community ranks content management systems by how well they perform on Google’s Core Web Vitals (CWV). The November 2025 data shows a significant gap between platforms with the highest ranked CMS scoring 84.87% of sites passing CWV, while the lowest ranked CMS scored 46.28%.

Read More
How marketing leaders stay visible in AI-driven search

How marketing leaders stay visible in AI-driven search

Does it feel like your organic traffic is disappearing? You aren’t imagining it. AI Overviews and answer engines are sidelining classic SEO results. To stay visible, brands need to adapt – fast. The good news: you don’t need to rewrite your entire SEO playbook. With a few smart tweaks, you can shift from SEO to GEO

Read More
This head-spinning optical illusion is causing mayhem online

This head-spinning optical illusion is causing mayhem online

Five years ago we published an optical illusion that millions of you were completely bamboozled by, and today I’ve found a brand-new version of that illusion. Of course, I’m referring to the rotating horse, which remains a puzzle to this day (just tell me which way it’s spinning!). This illusion is an x-ray style image

Read More
Provenance & Trust In Information

Provenance & Trust In Information

When Emily Epstein shared her perspective on LinkedIn about how “people didn’t stop reading books when encyclopedias came out,” it sparked a conversation about the future of primary sources in an AI-driven world. In this episode, Katie Morton, Editor-in-Chief of Search Engine Journal, and Emily Anne Epstein, Director of Content at Sigma, dig into her

Read More
Consumer confidence edges up but marketers warned it’s ‘nothing to get excited about’

Consumer confidence edges up but marketers warned it’s ‘nothing to get excited about’

With consumer confidence at the same level as this time last year, 2025 has been a “year of no progress”, according to GfK. UK consumer confidence ticked up slightly in December, though the overall picture suggests households remain under pressure and uncertain about the year ahead. The GfK Consumer Confidence Barometer powered by NIM shows

Read More
Review of the Year 2025: Top 25 Graphic Design

Review of the Year 2025: Top 25 Graphic Design

Our graphic design stories saw a lot of interesting and relatable conversation this year, with the top slot going to Elizabeth Goodspeed’s investigation into why graphic designers can’t stop joking about hating their jobs. You’re a continually curious bunch and you want to get into the nitty gritty, so it’s no surprise you kept clicking

Read More
Who Benefits When The Line Between SEO And GEO Is Blurred

Who Benefits When The Line Between SEO And GEO Is Blurred

The search industry is entering a transition that many people still treat as a footnote. The systems consumers rely on are changing, and the way information is gathered, summarized, and delivered is changing with them. Yet the public messaging around what businesses should do sounds as familiar as ever. The narrative says the fundamentals are

Read More
The top trends in the media industry in 2025

The top trends in the media industry in 2025

There will not be a Media Briefing next week due to Digiday’s holiday break. This week’s Media Briefing takes a look at the top trends from 2025, from digital advertising revenue performance to AI licensing deals. 2025 in review Google pledges to add more

Read More
With $50 off, the new MovinkPad 11 is my pick of Wacom’s Christmas sale

With $50 off, the new MovinkPad 11 is my pick of Wacom’s Christmas sale

Wacom’s MovinkPad 11 has just become a lot more tempting. The new Android drawing tablet, released this summer, and it’s already a notable rival to both iPad and XPPen Magic Drawing Pad. The MovinkPad 11 has $50 off, and is now $399.95 in Wacom’s surprise Christmas sale. Can’t decide? Read about the features every pro

Read More
Let’s Be Honest About The Ranking Power Of Links

Let’s Be Honest About The Ranking Power Of Links

What link building should be trying to accomplish, in my opinion, is proving that a site is trustworthy and making sure the machine understands what topic your web pages fit into. The way to communicate trustworthiness is to be careful about what sites you obtain links from and to be super careful about what sites

Read More
The 20 Biggest CMO Shakeups of 2025

The 20 Biggest CMO Shakeups of 2025

2025 was another busy year for marketing headhunters and corporate HR teams. The last 12 months have seen new chief marketing officers (CMOs) take the reins at giants like McDonald’s and Mastercard, while others, including the National Basketball Association (NBA) and Poppi, are currently without dedicated CMOs. Some companies, such as tech challenger Nothing and

Read More
Review of the Year 2025: Top 50 Most Read

Review of the Year 2025: Top 50 Most Read

In our look back at the year gone by, It’s Nice That is reminded of the brilliant world of creativity we’ve platformed and what you, our fantastic audience, have enjoyed the most. These top 50 articles include unique points of view, perspectives from across the globe, the weird and the wonderful – and as always,

Read More
13 Google Ads Settings To Check When Running International PPC Campaigns

13 Google Ads Settings To Check When Running International PPC Campaigns

Running Google Ads in another country sounds like a quick win, until you start digging into the settings that shape how your campaigns actually serve. That is usually the moment you notice how many parts of your account are built around the habits, devices, and expectations of people in your home market. If you copy

Read More
62% of B2B CMOs not ready to compete against AI-enabled companies: report

62% of B2B CMOs not ready to compete against AI-enabled companies: report

Two-thirds of CMOs say they lack the skills, budget or resources to compete against faster-moving, AI-enabled challengers, according to new research from the agency 3Thinkrs. That’s because the acceleration of AI-generated search and decision-making is rapidly eroding traditional marketing levers. With brand visibility collapsing across search, websites and social, the race is on to modernize

Read More
Indie devs’ anti-Game Awards trailer trend is going viral

Indie devs’ anti-Game Awards trailer trend is going viral

The Game Awards has become a massive platform for the announcement of new games. Reveals this year included Crystal Dynamics’ new Tomb Raider games and Lucasfilm Games and Arcanaut Studios’ Star Wars Fate of the Old Republic (yeah, we’ll believe that when we see a release date). But how much did those developers pay to

Read More
Google Gemini 3 Flash Becomes Default In Gemini App & AI Mode

Google Gemini 3 Flash Becomes Default In Gemini App & AI Mode

Google released Gemini 3 Flash, expanding its Gemini 3 model family with a faster model that’s now the default in the Gemini app. Gemini 3 Flash is also rolling out globally as the default model for AI Mode in Search. The release builds on Google’s recent Gemini 3 rollout, which introduced Gemini 3 Pro in

Read More
Warner Bros urges shareholders to reject Paramount bid

Warner Bros urges shareholders to reject Paramount bid

Warner Bros Discovery has told shareholders the Paramount bid undervalues the business and carries significant risks versus its agreed deal with Netflix. Source

Read More
Review of the Year 2025: Top 25 Illustration

Review of the Year 2025: Top 25 Illustration

The art of illustration is thriving in 2025, in defiance of a year where generative AI imagery skyrocketed in its pervasiveness. Taking the top spot is Angelica Frey’s deep dive into the enduring influence of the 2000 game The Sims, where isometric dollhouses of quirky NPCs have inspired creatives for 25 years. Likewise, Luca Bjørnsten’s

Read More
Five Ways To Boost Traffic To Informational Sites

Five Ways To Boost Traffic To Informational Sites

Informational sites can easily decline into a crisis of search visibility. No site is immune. Here are five ways to manage content to maintain steady traffic, increase the ability to adapt to changing audiences, and make confident choices that help the site maintain growth momentum over time. 1. Create A Mix Of Content Types Publishers

Read More
Offsite retail media’s main hurdle: attribution and measurement

Offsite retail media’s main hurdle: attribution and measurement

In the latest “every surface becomes shoppable” news, more platforms are inking deals and rolling out shoppable ad formats across the open web. As more media environments become points of purchase, attribution and measurement remain the thorn in the side of commerce execs. In early December, Pinterest announced a partnership with Walmart that allows Pinterest

Read More

Join Our Newsletter

For more professional opportunities join our newsletter.