On recently made an interesting new marketing hire, signaling that the running brand may be looking to beef up its internal agency. Thiago Cruz, former chief creative officer at Grey New York, joined Swiss running shoe brand On as its global head of brand and creative in September. Cruz leads On’s internal creative studio, overseeing
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James likes to navigate between physical and digital design by setting limitations: “I rarely start with a sketch. I like setting physical limits,” he says, instead beginning with loose ideation and following through as the concept meanders. He tears newsprint, working until the paper runs out, and it’s these challenges he sets that push out
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In an interview with the Big Technology Podcast, Sam Altman seemed to struggle answering the tough questions about OpenAI’s path to profitability. At about the 36 minute mark the interviewer asked the big question about revenues and spending. Sam Altman said OpenAI’s losses are tied to continued increases in training costs while revenue is growing.
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Source: AIDigital’s The State of AI Maturity Most ad agencies are talking about AI — but few are doing it at scale, according to a AIDigital’s “The State of AI Maturity.” The report shows agencies are deep into the exploratory phase when it comes to adopting AI, with a wide gap between intent and execution.
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Concept artists play a vital role in shaping the look of environments and characters, and the entire mood of films, video games, animation and more. Their visual blueprints guide directors, designers and developers throughout the development process, not only in the early stages (See our feature: what is concept art?) To recognise that work, the
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When your search and social strategies are intertwined, they work together like a well-oiled machine, and your search visibility can multiply. For years, SEO and social media teams more often than not operated in silos, rarely engaging with each other and never working in tandem. SEO focused on optimizing for the latest Google algorithm update
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A packaging and pulp manufacturer is not the obvious answer when the conversation turns to programmatic advertisers. That assumption, it turns out, would be a mistake. Georgia-Pacific sits at the more advanced end of the spectrum, with an in-house programmatic team, lower ad tech costs and media dollars concentrated across a smaller set of buying
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Returning to the optimistic perspective in which Signs of Life was curated, it seems that this return to personability is equally happening on the creative production side as well, with more work not needing to optimally perform on-screen. “It isn’t crafted for the algorithm or for metrics; it isn’t performative,” Genevieve says, “there’s a tone
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Google sued SerpApi in the U.S. District Court for the Northern District of California, alleging the company developed methods to bypass protections Google deployed to prevent automated scraping of Search results and the licensed content they contain. Why This Case Is Different Unlike previous cases that focused on terms-of-service violations or broader scraping methods, Google’s
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Dealmaking in commerce media is likely to heat up in 2026. Commerce media ad spend has surged in recent years, reaching nearly $59 billion in the U.S. this year, according to Emarketer. And while growth is expected to slow over the next few years, the market analysis firm predicts that it will account for a
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A new year is always a time for optimism, but as we approach 2026, it’s hard not to acknowledge that 2025 has largely been a repeat of 2024 as the games industry continued its implosion with more layoffs and studio closures. Yet it’s also not been without its successes: most triumphant of these has been
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In this week’s PPC Pulse: updates include an inventory expansion for Apple Ads, and Google confirms that Exact match keywords are not eligible to serve for Ads in AI Overviews. Apple announced additional ad placements coming to App Store search results in early 2026. Google confirmed that exact match keywords cannot serve in AI Overviews,
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Salesforce is making another move to turn its “agentic enterprise” vision into reality — this time by acquiring Qualified, a long-time partner focused on AI-driven sales engagement. Announced this week, the deal brings Qualified’s real-time AI agents directly into Salesforce’s Agentforce platform. These agents specialize in the early stages of customer interaction — chatting with
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2025: A dazzling year where technology and analogue creativity shared the spotlight. This year, creativity took two distinct, divergent paths. We saw work that pushed boundaries of tech innovation, with a host of intriguing and inventive digital projects making it into our top slots. But – as always – this technological advancement was met with
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In this week’s Pulse: updates include AI Mode’s growth and missing features, what Google’s latest model brings to search, and what drives citations across different AI experiences. Google’s Nick Fox confirmed that AI Mode has reached 75 million daily active users, but the personal context features promised at I/O are still in internal testing. Google
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The real risk of generative AI for marketers isn’t bad creative. It’s the rise of the “just good enough” economy. If that wasn’t already clear, Disney’s deal with OpenAI last week brought it into sharp focus. Yes, the headlines fixated on the billion dollar investment. Yes, there was plenty of speculation about why Disney chose
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Apple‘s AI developments have been much mocked, but could the Cupertino giant emerge as a surprise leader in AI-driven 3D? A host of tech companies are researching tools for simpler, faster creation of 3D scenes, environments and digital twins, and Apple’s just made a pretty big leap. SHARP is an experimental AI model that can
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Microsoft has shared new guidance on duplicate content that’s aimed at AI-powered search. The post on the Bing Webmaster Blog discusses which URL serves as the “source page” for AI answers when several similar URLs exist. Microsoft describes how “near-duplicate” pages can end up grouped together for AI systems, and how that grouping can influence
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With fans rewatching past episodes of Stranger Things, momentum continues to build for the Netflix series, which remained No. 1 on Nielsen’s Top 10 Overall Streaming chart for the week of November 17. Stranger Things led the way with 1.683 billion viewing minutes, improving on its previous week’s showing by +25% as audiences geared up
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Whiplash! Another year of Nicer Tuesdays has passed by so quickly, but here’s your catch-up on another incredible year, with our monthly talk events staying strong in London and New York, as well as debuting in Los Angeles! In 2025, we caught up with the most interesting and boundary-pushing creatives on stage, whilst getting the
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