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How the PESO Model© Helps You Avoid AI Bubble Burnout

TL; DR Gartner just dropped generative AI into the “Trough of Disappointment,” and The Atlantic is calling an AI bubble. The problem isn’t the tech—it’s bad strategy: too many disconnected pilots, no discipline, no outcomes. The PESO Model© isn’t a checklist—it’s an operating system that makes AI purposeful, measurable, and tied to business outcomes. Use

Google’s Mueller Weighs In On SEO vs GEO Debate

Google Search Advocate John Mueller says businesses that rely on referral traffic should think about how AI tools fit into the picture. Mueller responded to a Reddit thread asking whether SEO is still enough or whether practitioners need to start considering GEO, a term some in the industry use for optimizing visibility in AI-powered answer

Registration is open for the March 2026 MarTech Conference

TL;DR: You can check out the agenda for the March 4, 2026, installment of the virtual MarTech Conference and register for free. Registration is now open for the March 4, 2026, installment of The MarTech Conference, which will be available online and is free to attend. The March event will follow a similar format to

As if! A whimsigoth teenage witch from the mind of animator Bree O’Donnell is taking the internet by storm

Since 2022 the Brooklyn-based filmmaker and animator Bree O’Donnell has been creating short clips of Mary, a teenage witch from the fictional town of Portsmith. With an ever-increasing fanbase across Bree’s Instagram and TikTok channels, Bree tells us that Mary’s inspiration is close to home. “She’s is inspired by all the girls that I hung

History Repeats: Leadership Lessons in Crisis

Throughout everybody’s life, we all encounter one absolute constant—crisis. The old adage, “It’s not a matter of if, it’s when,” holds true. This universal law predates us, eradicating species through extinction events before we walked the Earth. Crises and how we respond to them were first depicted in cave drawings and stone etchings. With the

How Search Engines Tailor Results To Individual Users & How Brands Should Manage It

How many times have you seen different SERP layouts and results across markets? No two people see the same search results, as per Google’s own documentation. No two users receive identical outputs from AI platforms either, even when using the same prompt. In a time of information overload, this raises an important question for global

Lego’s bold tech play and X hits a new low

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions. Lego is one of those companies that you wouldn’t necessarily associate with technology. Its core brand ethos, after all, is about inspiring imagination and play in both children and adults alike. It’s a tactile

Love bass? These are the best budget bassy audiophile closed-backs on sale

Why you can trust Creative Bloq Our expert reviewers spend hours testing and comparing products and services so you can choose the best for you. Find out more about how we test. I was looking forward to getting the FiiO FT1s in for review as soon as I saw them, before I read all the

The Case for a Marketing Operating System

Stop duct-tape marketing. Gini Dietrich shows you why the PESO Model® is your marketing operating system for clarity, efficiency, and revenue attribution. The post The Case for a Marketing Operating System first appeared on Spin Sucks.

State Of AI Search Optimization 2026

Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Every year, after the winter holidays, I spend a few days ramping up by gathering the context from last year and reminding myself of where my clients are at. I want to use the opportunity to share my understanding of where we are

Omnicom is planning to announce that partnership today at CES

We’ve all had the negative experience of seeing the same ad repeat over and over again in either a linear or streaming show. Its effect can leave the viewer promising to never purchase that product or use that service after being bludgeoned with that messaging on repeat. Omnicom Media, via an expansion of a partnership

KarlssonWilker on harnessing the art of the unexpected

KarlssonWilker tends to stay away from pastiche and mimicry, prioritising modular communication and original editorial mechanics in order to centre emotional intelligence and clarity. In the studio’s identity for Calder Gardens, a green space and art museum in Philadelphia, the team began with no plan whatsoever. For projects for the broader public, KarlssonWilker tries to

The Power of Asking What’s Next for Integrated Communications

Integrated communications isn’t about one win. Travis Claytor explains how consistent progress comes from the discipline of always asking “what’s next?” The post The Power of Asking What’s Next for Integrated Communications first appeared on Spin Sucks.

Google AI Overviews Gave Misleading Health Advice

The Guardian published an investigation claiming health experts found inaccurate or misleading guidance in some AI Overview responses for medical queries. Google disputes the reporting and says many examples were based on incomplete screenshots. The Guardian said it tested health-related searches and shared AI Overview responses with charities, medical experts, and patient information groups. Google

How Amex Is Crafting the New Premium Experience

Premium is no longer a status symbol. Today, premium means access to culture, travel, dining, and the moments that people care about. In this episode of The Speed of Culture podcast, Matt Britton sits down with Jessica Ling, EVP of global advertising at American Express, to explore how Amex is redefining premium for a new

I didn’t have the Lego Smart Brick on my bingo card, but I love it already

Possibly one of the most exciting announcements to come from CES this year is the official Lego Smart Brick. It’s an advanced 2×4 brick that looks identical to a traditional Lego piece, yet is packed with technologies (and a miniature speaker) to elevate play and bring your Lego sets to life. This might not mean

Evolved, Operational, and Built for AI

TL;DR The PESO Model® hasn’t stood still—it has evolved to meet the realities of how marketing and communications operate in 2026. As AI accelerates execution and teams are asked to deliver more with fewer resources, the challenge is no longer whether to use AI, but whether organizations have a system strong enough to govern it.

AI-Generated Content Isn’t The Problem, Your Strategy Is

“If AI can write, why are we still paying writers?” For any CMO or senior manager on a budget, you’ve probably already had a version of this conversation. It’s a seductive idea. After all, humans are expensive and can take hours or even days to write a single article. So, why not replace them with

The case for and against CTV in 2026 B2B marketing budgets

I’ve written extensively about CTV, often to help marketers recognize when the channel is not the right investment. While CTV remains relatively under-adopted in B2B, interest is growing as brands begin planning their 2026 marketing budgets. In recent months, inquiries from B2B marketers evaluating whether CTV deserves a place in those plans have increased noticeably.

Yihan Pan and José Cárdenas’ dual photographs probe the darkness between life and death

Where the book is really born was in the quiet, uncanny connections between images that captured “the ruin and feeling of uncertainty” growing up in the “third world” they grew up in, which they found to be genetically made up of abandoned places, fragile objects, industrial leftovers, traces of ecological collapse and moments where nature

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