Last September at Nicer Tuesdays in New York, our US editor-at-large Elizabeth Goodspeed sat down for a chat with legendary designer Michael Bierut. In this insightful Q&A, Michael told the audience about his experiences working with a variety of clients, the responsibility that designers have to service “beauty” and how he has shaped his practice
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How are you adapting your content strategy for AI search? GIni Dietrich has put together a comprehensive guide on evolving the PESO Model© for the age of AI-powered search engines. The post How Communicators Must Adapt to AI Search Results first appeared on Spin Sucks.
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Google is making Gemini 3 the default model for AI Overviews in markets where the feature is available and adding a direct path into AI Mode conversations. The updates, shared in a Google blog post, bring Gemini 3’s reasoning capabilities to AI Overviews. Google says the feature now reaches over one billion users. What’s New
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With all the hype around AI, it should be no surprise that I’ve run into many less tech-savvy marketing team members who think AI does everything now. However, there are limitations to its capabilities, and wise marketers will combine AI’s capabilities with their existing technology to — as the mechanic’s motto dictates — use the
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We’re used to seeing game art divide opinion, but few recent releases have been as controversial as Highguard. Wildlight Entertainment’s new PvP raid shooter is looking set to become the most criticised game since Concord. Two thirds of reviews on Steam are negative, and the art style carries a lot of the responsibility. Developed by
Read MoreTL; DR AI-generated comments on social media aren’t building relationships—they’re creating distrust. When “comment a lot” became the go-to growth advice, busy professionals reached for the easy button and handed their voice to AI, but buyers and peers can smell performative engagement a mile away. The result isn’t networking or new business; it’s credibility leakage
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Ecommerce and Meta often go hand in hand. You can give Meta a 20,000-item catalog and a budget, and with its AI-powered Advantage+ campaigns, it’ll try to pair the right person with the right product, whether that’s a new customer or someone who’s already viewed those products before. But what’s actually happening inside that ad?
Read MoreThe technology giant reportedly plans to introduce paid subscriptions offering exclusive features and expanded AI capabilities, while keeping core experiences free across its social media platforms. Source
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Gabriel Amzallag loves hip-hop music, so much so that he has his own alter ego: MC Blue Matter. For nearly a decade, he’s been shaping visual identities through album art, animation and illustrations for streetwear brands to labels like Sony Music. Whereas his art work – which has spanned over 200 single and album covers
Read MoreThe PESO Model® took 10 years to become an “overnight success.” Gini Dietrich has the step-by-step process to protect and monetize your intellectual property. The post The Guide to Creating and Protecting Your Intellectual Property first appeared on Spin Sucks.
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Every AI vendor pitch follows the same script: “Our tool saves your team 40% of their time on X task.” The demo looks impressive. The return on investment (ROI) calculator backs it up, showing millions in labor cost savings. You get budget approval. You deploy. Six months later, your CFO asks: “Where’s the 40% productivity
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Cloudflare’s move to bring AI startup Human Native into its stack signals a turning point: licensed, structured content could become a foundation for a more sustainable AI economy. While the ink is pretty fresh on the acquisition, announced on Jan. 15, several media experts and publishers regard it as a signal for how Cloudflare plans
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Content warning: this article discusses graphic violence, disturbing imagery, and mature themes in an 18+ game. Resident Evil Requiem asks you to slow down and look. After spending time with an early demo, what stays with me isn’t just the combat or the dual-protagonist setup, but how assured the game feels in its visual decisions,
Read MoreContent warning: this article discusses graphic violence, disturbing imagery, and mature themes in an 18+ game. Resident Evil Requiem asks you to slow down and look. After spending time with an early demo, what stays with me isn’t just the combat or the dual-protagonist setup, but how assured the game feels in its visual decisions,
Read MoreRemember when we thought social media would kill traditional PR? Instead, it made communications more powerful. The same is happening with AI. Gini Dietrich has a vision for how the PESO Model© will evolve by 2030 The post What the Future of the PESO Model© Looks Like first appeared on Spin Sucks.
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Google DeepMind CEO Demis Hassabis said Google doesn’t have any current plans to introduce advertising into its Gemini AI assistant, citing unresolved questions about user trust. Speaking at the World Economic Forum in Davos, Hassabis said AI assistants represent a different product than search. He believes Gemini should be built for users first. “In the
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In this uncertain world, we can count on two truths. The first is that Super Bowl 60 is coming. The second is that brands are increasingly focused on whether and how they’re appearing in generative search engines like OpenAI’s ChatGPT, Anthropic’s Claude, or Google’s AI Mode. That’s why ADWEEK is partnering with Emberos on the
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Our sister company Creative Lives in Progress (CLIP) has some great parts of its platform for just these kinds of requests. Firstly, its Opportunities Board is focused solely on entry-level and junior opportunities across the UK – so I’d start there. In addition, it also has a very handy directory of creative employers too –
Read MoreE-E-A-T isn’t just for SEO. It’s becoming the foundation of effective PR measurement in an AI-search world. Gini Dietrich has how to adapt your PESO Model© metrics accordingly. The post PESO Model© Measurement in an AI-Driven World first appeared on Spin Sucks.
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Google Analytics has never been perfect, but it used to feel familiar. The shift to Google Analytics 4 forced PPC marketers to rethink how they pull insights, not just where to click. Reports that once lived front and center now take more effort to find. Some require extra setup. Others feel less intuitive than before
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