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Skydance Owns the Pipeline. What Happens to the People?

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Skydance Owns the Pipeline. What Happens to the People?

4 Reasons Your Google Ads Clicks Are Down & What You Can Do

A click drop in your Google Ads account can feel like the floor just moved under your account. Not because clicks are considered more of a vanity metric. But because most sites still convert just a small slice of visitors. Shopify, believe that 2.5-3% is an average benchmark for industry leaders (although not backed with

OpenAI Confirms $200,000 Minimum Commitment for ChatGPT Ads

OpenAI is asking select advertisers to commit at least $200,000 as it rolls out beta ads on ChatGPT, the company confirmed to ADWEEK. The beta is small and tightly controlled. An OpenAI spokesperson said the limited scope of the test is deliberate, intended to see what types of ads provide value for users. The company

Fighting Force Collection PS5 review: revisiting a messy, joyful ’90s 3D brawler

Why you can trust Creative Bloq Our expert reviewers spend hours testing and comparing products and services so you can choose the best for you. Find out more about how we test. Fighting Force Collection (Image credit: Core Design / Implicit Conversions / Limited Run Games) Publisher: Limited Run Games Developer: Implicit Conversions (Core Design)

The Communicator’s Guide to the 2025 Earned Media Mosaic

NEW RESEARCH: How will earned media strategies evolve in 2025’s hyper-fragmented landscape? From micro-influencer partnerships to blockchain verification, Gini Dietrich has what you need to know. The post The Communicator’s Guide to the 2025 Earned Media Mosaic first appeared on Spin Sucks.

ChatGPT Ads CPMs, Ads Decoded Talks Analytics

Welcome to this week’s PPC Pulse. This week’s news is a continuation of last week’s announcements about ChatGPT ads and the Google Ads Decoded podcast. ChatGPT announced premium-priced ads with limited data. The first episode of the Ads Decoded podcast, hosted by Ginny Marvin, Google’s Ads product liaison, featured Group Product Manager Eleanor Stribling to

B2B software marketing takes a turn with consolidation of review sites

The B2B software review and comparison landscape changed dramatically this week when G2 announced it acquired Software Advice, Capterra and GetApp from tech industry analyst firm Gartner. Gartner acquired Software Advice in 2014 as part of its efforts to build out what it called its Digital Markets business. At the time, it seemed like a

Where Home Lives. Personal Illustrations :: Behance

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The Power of Online Communities

Online communities are transforming the way brands connect with audiences. Meg Crumbine explores how PR pros can leverage this valuable opportunity. The post The Power of Online Communities first appeared on Spin Sucks.

WordPress Announces AI Agent Skill For Speeding Up Development

WordPress announced wp-playground, a new AI agent skill designed to be used with the Playground CLI so AI agents can run WordPress for testing and check their work as they write code. The skill helps agents test code quickly while they work. Playground CLI Playground is a WordPress sandbox that enables users to run a

Starbucks’ customer focus and driving trust: Your Marketing Week

At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Starbucks looking to appeal to both frequent and lapsed customers and the need for brand trust in challenging times, it’s been a busy week. Here is my take. Coffee for

Spark 2026 puts creative production front and centre at ISE Barcelona

Barcelona’s Fira de Barcelona Gran Via is expecting some creative sparks, as its new addition to the Integrated Systems Europe (ISE), Spark 2026, opens its doors, running from 3-6 February. Positioned within the wider ISE programme, Spark will bring speakers and practical demos direct to the creative community, covering a plethora of creative spaces, including

Valuable Friction: The Communications Secret Ingredient

Using AI in your content creation? Great! But don’t let it eliminate valuable friction points. Gini Dietrich describes how to use AI to enhance human creativity, not replace it The post Valuable Friction: The Communications Secret Ingredient first appeared on Spin Sucks.

Google Analytics To Become A Growth Engine For Business

On the first episode of the Google Ads Decoded podcast, host Ginny Marvin sat down with Eleanor Stribling, Group Product Manager for Google Analytics. In the episode, Stribling noted an ambitious two-phase vision for the GA4 platform. After acknowledging GA4’s rough transition from Universal Analytics, especially for marketers, she shared where the platform is headed

The era when advertising data stayed in advertising is ending

The privacy debate in advertising is entering a phase where decisions will stick. Yes, the industry has heard that before. It heard it when the General Data Protection Regulation arrived and data privacy officers multiplied across Europe. It heard it when the California Consumer Privacy Act pushed privacy audits across the U.S. It heard it

This Nintendo 3DS favourite is getting the Switch 2 treatment

Nintendo has announced that a new Tomodachi Life: Living the Dream game is coming our way on 16 April, and Nintendo Switch console users will be able to experience the Sim-like island life in exciting new ways. You can pre-order the game right now via the Nintendo eShop for $59.99 / £49.99. A lot like

5 PR Predictions for 2025

As the annual predictions fly, Dustin Siggins explores 5 PR predictions for communicators to consider when planning for 2025. The post 5 PR Predictions for 2025 first appeared on Spin Sucks.

AI Recommendations Change With Nearly Every Query: SparkToro

AI tools produce different brand recommendation lists nearly every time they answer the same question, according to a new report from SparkToro. The data showed a <1-in-100 chance that ChatGPT or Google’s AI in Search (AI Overviews/AI Mode) would return the same list of brands across repeated runs of the same prompt. Rand Fishkin, SparkToro

A Rogue Keg Upends a Wedding in Bud Light’s Super Bowl 60 Ad

It’s not a wedding without Bud Light in the Anheuser-Busch brand’s Super Bowl 60 commercial. The full 60-second ad, titled “Keg” and created by Anomaly, reunites three longtime brand spokesmen—rapper Post Malone, comedian Shane Gillis, and NFL icon Peyton Manning—to save a runaway Bud Light keg. Set during a post-wedding reception on a scenic cliff,

How AI Will Change the PESO Model In 2025

Integration used to be manual and based on gut instinct. Now, Gini Dietrich says, AI helps us see connections we might have missed. Read more about the evolution of the PESO Model. The post How AI Will Change the PESO Model In 2025 first appeared on Spin Sucks.

Google Explores AI Opt-Outs, Gemini 3 Powers AIOs

Welcome to this week’s SEO Pulse: updates affect publisher control over AI features, how AI Overviews process queries, and what AI model tradeoffs mean for content workflows. Here’s what matters for you and your work. Google Explores Letting Sites Opt Out Of AI Search Features Google says it’s exploring updates that could let websites opt

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