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Who Won, Who Cut and What Comes Next in Advertising

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The GRADIENT

Who Won, Who Cut and What Comes Next in Advertising

Hightouch streamlines the ad ecosystem with data partnerships

Hightouch announced today direct data onboarding integrations with The Trade Desk and Yahoo DSP. The integrations will allow media networks to list and monetize audiences in self-service ad marketplaces without paying secondary marketplace fees. Hightouch said this will roughly halve total marketplace fees compared to traditional onboarding options. Those traditional onboarding solutions require media networks

Brand Identity for NY based brand AUGUST NEW YORK :: Behance

(Client) AUGUST NEW YORKBenji Batiste (Service) Brand IdentityApplication design (Tools) FigmaAdobe IllustratorAdobe IndesignAdobe Photoshop (Description) Brand Identity System and Web Page Design for NY based florist brand AUGUST NEW YORK.AUGUST is a floral design house operating in the logic of architecture and the discipline of couture.Botanical material is sculptural media. Their work is spatial, structural, ceremonial.

How To Identify Which LLM Is Actually Working For Your Clients

AI search is dominating the strategy conversation right now, and everyone is hearing the same thing from clients and directors: “What’s our AI search plan?” The instinct is to optimize everywhere, ChatGPT, Perplexity, Gemini, and move fast. But before you reallocate budget or rewrite your GEO roadmap, there’s a more useful question to ask first:

CreatorIQ and Sprinklr bet they can solve creator measurement’s fragmentation problem

As brands pour more budget into creator marketing, demand is growing for unified measurement across organic, paid, and creator content. That gap has created an opening for platforms promising to unify those workflows. Influencer marketing platform CreatorIQ and AI-native customer experience management platform Sprinklr have partnered to build a connected operating model that combines creator intelligence,

The Royal College of Art is offering two new courses focused on critical skills for a changing world

The Royal College of Art, the longstanding arts institution founded in 1837, knows the power of adaptation. Today, for many creatives, artists and designers, the complexities of the job market have brought their future career prospects into question, and the demand for specialised expertise is on the rise. The RCA is offering a gateway to

New AI Jobs Index Ranks 784 Occupations By Loss Risk

Jobs with the highest potential for AI-assisted productivity gains also face the highest projected job losses, according to a new index from Digital Planet at Tufts University’s Fletcher School. The American AI Jobs Risk Index ranks 784 U.S. occupations, 530 metro areas, 50 states, and 20 industry sectors by vulnerability to AI-driven job loss. All

Virtual Vanguard Recap: Jim Lecinski

Our industry is in a critical phase of AI transformation that’s less about tools and more about intent, sequencing, and discipline. There’s not yet a tried-and-true playbook for AI applications in marketing, but there are a few best practices emerging for C-suite marketers looking to move from experimentation to business impact. Together with Professor Jim

Inspired by the sunshine? Get creative this spring with these art sets

Art supplies can be expensive, which is why it’s a good idea to stock up when the sales come along. At the moment, it’s Amazon’s Big Spring Sale and there are bargains to be had on a range of art sets. I’ve included some more expensive sets, like the excellent Ohuhu 320 markers set but

Pages Are Getting Larger & It Still Matters

Google’s Gary Illyes and Martin Splitt used a recent episode of the Search Off the Record podcast to discuss whether webpages are getting too large and what that means for both users and crawlers. The conversation started with a simple question: are websites getting fat? Splitt immediately pushed back on the framing, arguing that website-level

Is the era of ‘rip and replace’ over for martech stacks?

The 2025 MarTech Replacement Survey, which offers a look at the application marketing teams replaced in 2025 and why, found a level of stability never before seen in its history. For the past five years, the survey found marketing automation platforms (MAPs) were the most-replaced tool in the martech. But in 2025, the survey found

MORITZ FEED DOC :: Behance

Moritz Feed Doc Rebranding Redesign of the logo for the Barcelona film and fashion festival, Moritz Feed Dog by integrating the graphic codes of the two universes that define the festival to create a clear, recognizable, and contemporary logo capable of representing this duality and reinforcing its personality.

Why New Google-Agent May Be A Pivot Related To OpenClaw Trend

Google quietly updated its list of user-triggered fetchers to include a new one called Google-Agent. The new agent will be used by its Project Mariner tool that began as an AI browser agent and may now be part of a pivot to compete with OpenClaw-style personal agents. OpenClaw OpenClaw is a new type of personal

damages represent not even pocket change for Meta and YouTube

In many ways, the week of March 23 was one of the worst in recent memory for both Meta and YouTube, as courts in New Mexico and California ruled that they were found liable for harming young users (read teenage and younger) by using addictive tactics. Although the actual amounts of damages represent not even

Untouched since the 1980s, Jordan’s Furniture gets a sleek rebrand with ergonomic icons

New England’s own Jordan’s Furniture has had a sleek makeover – thanks to Boston-based design director Allie Hughes and TBWA\Chiat\Day, who’ve kept company with brands such as Gatorade, Jack Daniels, Adidas and Pedigree. Jordan’s Furniture is iconic, a company known for its integration into its communities in more ways than just retail. “For a brand

When The Training Data Cutoff Becomes A Ranking Factor

Every AI system serving answers today operates with two fundamentally different memory architectures, and the boundary between them runs along a single invisible line: the training data cutoff. Content published before that line is baked into the model’s weights, always accessible, confident, and unreferenced. Content published after that line only surfaces when the model retrieves

State Street CMO John Brockelman’s Unconventional Playbook for Financial Marketing Success

Financial services marketing is one of the hardest kinds of marketing to crack. But John Brockelman and his team at State Street Investment Management have proven, campaign after campaign, that it can be done well and done right. Tune in for his playbook on how financial services marketers can drive growth, connection and culture. What

Star Wars: Dark Forces Remaster (PS5) review: surprisingly fast and authentic

Why you can trust Creative Bloq Our expert reviewers spend hours testing and comparing products and services so you can choose the best for you. Find out more about how we test. Details (Image credit: Atari) Publisher Atari / Limited Run Developer: Nightdive Studios (Lucasfilm Games) Format PS5 (Reviewed), Xbox Series X/S, Xbox One, PC,

Why Dynamic GBP Profiles Are The New Local Ranking Factor

You probably set up your Google Business Profile a while back, filled in your address, picked your categories, maybe chased down a few reviews, and then called it done. Totally understandable. That was enough, once. But here’s what’s changed: If you haven’t meaningfully touched that profile in months, you’re losing visibility to competitors who figured

The email metrics marketers are likely to get wrong

Open rate. Click-through rate. Ask most marketing teams how their email program is performing, and those are the numbers they’ll show you. But here’s the problem: Open and click metrics don’t tell you whether your email program is actually working. They tell you how people interacted with the email message, not whether the email generated

Isometric Boxes — Modular Experiences :: Behance

Isometric Boxes — Modular Experiences This series features a collection of symbols and shapes mapped into three-dimensional space using isometric perspective, turning flat graphic language into something architectural and tactile. Every cube is a small world: top, left, and right faces independently drawn from a library of custom assets, each assigned its own color from

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