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Who Won, Who Cut and What Comes Next in Advertising

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Who Won, Who Cut and What Comes Next in Advertising

What Multi-Location Brands Must Do

Thanks to AI, local SEO has a new standard. AI-powered search doesn’t just rank pages. It synthesizes answers from your site content, schema markup, listings data, and reviews, and then it decides whether your locations are worth citing. For brands managing 10, 50, or 100+ locations, that’s a significant exposure point. What’s Actually Changing in

Future of TV Briefing: The ambitious and alarming proposal fix to TV and streaming’s identity crisis

This week’s Future of TV Briefing looks at the Coalition for Innovative Media Measurement’s Identity Infrastructure 2.0 proposal that aims to address TV and streaming’s fractured identity picture — but at what cost to people’s privacy? The Coalition of Innovative Media Measurement (CIMM) is aiming to tackle TV and streaming’s identity crisis. Its proposal —

Introducing It’s Nice That In Depth: The Everyday Edition

Welcome to It’s Nice That’s first In Depth edition – a new editorial series, going beneath the surface of the topics at the top of the creative agenda. Through these themed editions, we will explore subjects affecting creatives’ work and lives, helping you to understand the current landscape, get inspired, face challenges, and ultimately create

Visibility Engineering is the New Playbook for Earned Media

Visibility engineering turns earned and owned media into compounding credibility so your expertise is clear, trusted, and surfaced again and again. The post Visibility Engineering is the New Playbook for Earned Media first appeared on Spin Sucks.

ChatGPT Ads Now Offer CPC Bidding Between $3 And $5: Report

Digiday reports that an early version of ChatGPT’s ads manager, available to a subset of pilot advertisers, now shows cost-per-click bids ranging from $3 to $5, based on screenshots reviewed and verified by the publication. Until now, advertisers in the pilot have paid on a CPM basis, meaning a flat rate per 1,000 impressions served. CPC pricing lets

Tim Cook Grew Apple by Reducing Its Ambition

Tim Cook was never going to be Steve Jobs. No one, possibly not even Jobs himself, could ever live up to the last great legend of 20th century business. But, as his exit date is announced, how should marketers assess the man who stepped into those enormous, distressed sneakers in 2011 and took the helm

Rogue Trooper teaser raises hopes for the first Unreal Engine 5 movie

Almost eight years since Duncan Jones first announced plans for a Rogue Trooper movie adaptation, we finally have a teaser. Liberty Films doesn’t give much away in the 20-second sequence, but we do see a glimpse of the genetic infantryman from the classic 2000AD comic strip in action, along with Bagman. As to be expected

Google Ads Makes Call Recording Default For AI Lead Calls

Google Ads has enabled call recording by default for eligible call flows associated with AI-qualified call leads, with exceptions for prior opt-outs and certain sensitive verticals. A new Google support page describes the feature, which uses AI to evaluate phone conversations instead of relying on call duration alone to count conversions. What Changed Google Ads

Microsoft updates ads platform for AI-driven discovery

Microsoft is introducing AI Max for Search campaigns, which expands query matching and personalizes ad delivery across Copilot and Bing. It is also rolling out updates designed to help advertisers stay visible as AI agents take on a larger role in discovery and transactions. The changes span measurement, commerce, and media, and they point in

ONSENE :: Behance

Onsene is a boutique architectural visualization studio built on authorship, curation, and atmosphere. The work puts life at the center of the frame, translating space into scenes that feel inhabited, credible, and unforgettable. “Life on scene” is the brand’s point of view: every image is directed with intention, shaping light, shadow, texture, and composition to

Google Adds New Tasked-Based Search Features

Google introduced new features for Search that continues its evolution into a more task-oriented tool, enabling users to launch AI agents directly from AI Mode and complete more tasks. This is a trend that all SEOs and online businesses need to be aware of. Rose Yao, Product leader in Search, posted about the new features

Why OpenAI is ‘running at lightning speed’ to build an ad business

That’s a lot for a company that only launched an ads business two months ago. The breakneck clip at which OpenAI is moving begs the question: Is OpenAI moving too fast with their ads? “It seems like at this point, they’re running at lightning speed,” Krystal Scanlon, senior platforms reporter at Digiday said. Scanlon joined

“You don’t have to be the loudest person in the room”

The feedback about your personality is tricky, it could be seen two ways. They can’t see your impact as easily. You’re doing the work, but it’s not being communicated well. You need to make your thinking visible for them to see your value. You can try to emulate the extroverts on your own terms. Commit

Google May Have To Share Search Data With Rivals

The European Commission has sent preliminary findings to Google proposing measures to share search data with rival search engines, including AI chatbots that qualify as online search engines under the DMA, across the EU and EEA. Under the proposal, Google must share four categories of anonymized data on fair, reasonable, and non-discriminatory (FRAND) terms. The

Inside Coachella’s Off-Site Events That Are Rewriting the Festival’s Landscape

Coachella took over the desert this past weekend, and brands were quick to follow. But some of the biggest moments on that front happened off-site, where brands could build outside the constraints of the festival grounds. Off-site events felt smaller and more exclusive, and some with even better perks. Calling them “parties” would’n’t be accurate;

The one thing I wish I’d known: “you don’t need everything figured out”

What do you wish you’d known about the industry when you were first starting out? That’s the question we posed to a range of creatives recently, and we got a range of answers. To discover answers discussing openness and technology, see the first in this ‘one thing I wish I’d known’ series. For more tips

How To Build AI Visibility In 90 Days [Webinar]

AI search has changed how buyers discover solutions. Here’s how to make sure they find you. Why AI Visibility Is Now a Growth Priority Platforms like ChatGPT, Perplexity, and Google AI Overviews are now active discovery channels for buyers. Marketing leaders who understand those signals are building durable visibility. Those who don’t are quietly losing

Adobe rebrands Experience Cloud as ‘CX Enterprise,’ goes all-in on AI agents

Adobe is replacing its Experience Cloud umbrella with a new flagship offering called Adobe CX Enterprise— an AI-first platform that merges creative and marketing capabilities under a single, agent-based architecture. The company plans to unveil CX Enterprise and more than a dozen related product announcements at Adobe Summit 2026, its annual marketer-focused event running April

ANNA :: Behance

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68 Million AI Crawler Visits Show What Drives AI Search Visibility

A new analysis of 858,457 sites hosted on the Duda platform shows how AI crawlers are interacting with websites at scale. The data offers a clearer view of how crawling activity is growing and what SEOs and businesses should do to increase traffic from AI search. AI Crawling Has Already Reached Scale AI crawling is

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