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Who Won, Who Cut and What Comes Next in Advertising

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The GRADIENT

Who Won, Who Cut and What Comes Next in Advertising

Trevor Small works through his brain injury with the ultimate art practice: embroidery

In 2001, Trevor Small experienced a brain injury and spent a few weeks in a coma. He stayed in Homerton Hospital in London for two and a half years, doctors told his family that he wasn’t going to make it. Bit by bit, Trevor learned how to walk again, how to wash and dress, how

WordPress Market Share Declines For Six Months In A Row

The latest statistics from W3Techs make it clear that WordPress is losing market share while other platforms are stable or experiencing strong interest. Yet, there is reason to believe that WordPress may turn around. Quarterly Declines Since January 2025 W3Techs’ quarterly statistics show WordPress usage holding steady at about 43.0% throughout 2022, followed by a

Holiday Weekend Brings a Mixed Bag

This is TVNewser’s basic cable network ranker and cable news report for the week of May 18, 2026. With the approaching Memorial Day holiday weekend, the cable news networks delivered a variety of results during primetime and total day. All three recorded week-to-week gains in either total viewers or the Adults 25-54 demo during primetime,

AI Hideo Kojima wears Prada in controversial sci-fi campaign

The devil wears Prada, and it seems so does video games designer Hideo Kojima, or at least AI-generated Prada. Following an initial collaboration in Tokyo last year, the creator of Metal Gear and Death Stranding is heading to New York for Prada Mode’s Satellites II at the Hotel Chelsea in June. Coinciding with the Tribeca

Position 1 Is Halfway Down The Page: New SERP Visibility Data

Ranking #1 doesn’t mean what it used to. In fact, 57% of organic position-one results sit above the fold on desktop, and only about 40% do on smartphone. The takeaway from a guy who works at a rank-tracking company: rank alone is no longer enough. Capper walked through your brand’s position from a pixel height

How to use B2B PR to shape what AI recommends

B2B brands are learning that showing up in AI-generated answers is only part of the challenge. AI systems also shape how vendors are framed, compared, and recommended during the buying process. That distinction matters because more software buyers are now turning to AI tools before they consult analyst reports or search engines. According to a

Google’s I/O Demos Reveal The New Business Visibility Problem

Google I/O produced a week of coverage on how AI will change the search experience. Most of it focused on consumer features, with less attention paid to a pattern that’s emerging for businesses. Many of the highest-profile consumer demos at I/O take the user from search to action, with Google carrying more of the journey

The Skai deal brings retail and commerce advertisers into ChatGPT

OpenAI may be telling marketers to treat ChatGPT as a test channel rather than a performance one but its partner deals, tech builds and measurement moves tell a different story about the advertiser it actually wants. The latest is a deal with commerce media platform Skai, according to two sources with knowledge of it. Like

How do you design youth? The Young Vic’s new logo uses motion blur to flip dated theatre branding

How do you design youth? Traditionally, the youth is seen as trendy, modern, in front of the curve. For venturethree, the advertising agency behind the Young Vic’s newest identity, youth signifies vitality, a restlessness, forward momentum. In previous identities, the Young Vic, a self-described “disobedient theatre” was characterised by a graffiti-stencil look, communicating a suburban

AI Content Alone Won’t Fix Your Search Visibility (Here’s What Will)

Most in-house SEO teams and agencies have adopted AI for content briefs, drafts, on-page recommendations, and technical audits. The output is up, but two things are happening at once, and SEO teams have to solve both: Why More AI-Assisted Content Isn’t Moving Rankings Search behavior has shifted. Long-tail queries (10+ words) have grown sharply, query

CBS News Has Double-Digit Gains in Demo

The week leading up to the long Memorial Day holiday weekend was a good one for the three evening news programs, as they finished with no viewership declines in total viewers and the Adults 25-54 demo. For the week of May 18, all three newscasts recorded gains in total viewers, while NBC Nightly News with

This Tim Burton-esque Mexican stop-motion movie is finally coming to Netflix

While Amazon trolls us with the announcement of a KPop Demon Hunters AI mockbuster, Netflix is fortunately continuing to bring real animation to its streaming platform. I Am Frankelda, billed as Mexico’s first independent stop-motion feature film, will be available to watch in just two weeks’ time, and the trailer has animation fans captivated already.

Google AI Overview Data Looks Different For Commercial Queries

A new analysis from Peec AI, an AI search visibility platform, found that Google’s AI Overviews appeared in about 87% of the 500,000 prompts it studied. The sample skews toward commercial, buying-intent queries and leaves out navigational searches. So the figure describes a specific slice of search, not Google overall. What Peec Found For decision-stage

Google adds AI shopping insights to Merchant Center

Google is adding new AI performance insights to Merchant Center, giving retailers a clearer view of how their products appear across AI-powered shopping experiences. The new reports are built for advertisers who want to understand product visibility across Google’s AI shopping surfaces. As more shoppers use conversational search via Search, Gemini, and AI Overviews, product

Preferred Sources Expand, Gmail Brand Lift, Pichai On AI Overviews

Welcome to the week’s Pulse. Each update this week influences what can appear inside Google’s AI answers, and why. Google brought Preferred Sources into AI Overviews and AI Mode, new data looks at how personal data changes which brands appear in AI Mode, and Google’s CEO discussed AI Overview quality. Here’s what matters for you

Overheard at IAB Tech Lab Summit: Tim Berners-Lee on the agentic web

Digiday readers need no reminder that the internet’s infrastructure, not to mention its funding, is in flux, causing equal amounts of trepidation and excitement among those earning a living in the digital economy. Amid this dynamic, IAB Tech Lab, the body responsible for setting tech standards in the ad industry, hosted its annual summit this

Catalyse your creative leadership with UCL’s new master’s degree

Input from advisory board members ensures the MSc CIL programme is moving in lockstep with a world shaped by fast-moving technological innovations pushing forward new demands. What the future of working needs are people who can do what algorithms cannot; bring human storytelling to the heart of strategy. “The role of storytelling is central to

You’re Using AI At The Execution Layer. The Value Is In The Judgment Layer

The tools are deployed. The licenses are paid. And if you’re a senior SEO or GEO practitioner right now, you’re probably using AI every day – for drafts, for summaries, for first passes at content that used to take twice as long. That’s real productivity, and it’s not nothing. It’s also not the return the

60 Minutes Gets Drastic Changes, Nick Bilton Named Executive Producer

Change is coming to 60 Minutes: CBS News announced the appointment of Nick Bilton as executive producer of the long-running newsmagazine show. The author of two New York Times bestsellers, Bilton was previously a columnist for The New York Times and a special correspondent at Vanity Fair. He is also a filmmaker, having written, directed,

I’ve reviewed chairs that cost $2,000… I’d buy this $132 chair instead

I’ve been reviewing ergonomic office chairs since Covid 19 so rudely forced me to sit on my spare kitchen chair at home for work. A severe back ache ensued, and I got into office chairs for back pain quick smart. And it wasn’t long before I discovered the Sihoo M18 – the best budget chair

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