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Who Won, Who Cut and What Comes Next in Advertising

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Who Won, Who Cut and What Comes Next in Advertising

B2B Marketing Is Starting to Look a Lot Like B2C (And It’s Working)

B2B marketers are taking a page from the B2C playbook and seeing real results. According to LinkedIn’s B2B Marketing Benchmark Report, strategies once considered too informal for business audiences, like short-form video and influencer collabs, are now central to building trust and driving growth. The study, based on responses from 1,500 senior marketers across six

American Eagle’s Campaign Is a Story of Ill-Fitting Insights

Yes, this Sydney Sweeney x American Eagle campaign is blowing up across media and social media, snagging headlines left and right. Clearly, they didn’t sufficiently test the copy (among other things), and yet their stock price has surged despite the scandal. Which is going to lead some folks to claim all PR is good PR…

Sony sues Tencent over Horizon Zero Dawn ‘clone’ – but the real issue is creative exhaustion

Sony’s recent lawsuit against Tencent’s Polaris Quest studio over the game Light of Motiram, for similarities to the Horizon franchise, reads like a bizarre déjà vu moment for me, and I think for many gamers. And it speaks to a deeper issue with games and creativity. The claim? That Tencent’s new open-world, but unreleased, adventure

How AI Is Revealing The True Potential Of Individual-Centric Marketing

A few weeks ago, I fell down a rabbit hole of cottagecore TikTok and Japanese jazz-funk from the ’70s. I didn’t search for it. I didn’t ask for it. But, somehow, my For You Page and Spotify knew. They knew before I did. That’s the power of what I call B2Me, from broad strokes to

Marketing Technology News and Community for MarTech Professionals

© 2025 MarTech.org is a Trademark of Semrush Inc. Third Door Media is a business-to-business media company. It is the publisher of MarTech and the producer of the MarTech Conference. Third Door Media offers marketing solutions that help vendors connect with an engaged audience of B2C and B2B marketers. The company headquarters is 800 Boylston

OpenAI Study Mode Brings Guided Learning to ChatGPT

OpenAI has launched a new feature in ChatGPT called Study Mode, offering a step-by-step learning experience designed to guide users through complex topics. While aimed at students, Study Mode reflects a broader trend in how people use AI tools for information and adapt their search habits. As more people start using conversational AI tools to

Sharethrough, Contentful and Yahoo are among this year’s Digiday Technology Awards finalists

This year’s finalists for the Digiday Technology Awards reflect the rapid evolution of digital marketing, where AI-powered personalization, omnichannel programmatic strategies and privacy-first approaches are driving innovation. As regulations grow more strict, companies are prioritizing data compliance while exploring advanced identification tools in a changing ID environment. Strategic partnerships and integrations have also emerged as

Blizzard’s latest AI art controversy suggests the big game studios will never learn

You would think big studios might have got the message by now, but Blizzard Entertainment appears to have just been caught by the AI police AGAIN. And the case shows there’s no better way to drive the conversation away from a product than the use of AI art. What is Diablo Immortal X Hearthstone? Who

Microsoft Adds Copilot Mode To Edge With Multi-Tab AI Analysis

Microsoft launches Copilot Mode in Edge, introducing multi-tab AI analysis, voice navigation, and more features in development. Copilot Mode brings AI tools to Microsoft’s Edge browser Available tools include multi-tab content analysis, voice navigation, and a unified search/chat interface. Features in development include task execution, topic-based organization, and a persistent AI assistant. Source

News Networks Can’t Match 2024

A year ago, the news cycle was beginning to fire on all cylinders as the 2024 presidential election was dealt a seismic jolt: Then-President Joe Biden announced he would be stepping down as his party’s presidential candidate, thrusting his vice president, Kamala Harris, into the spotlight. This same week in 2024 also saw the commencement

“The Alphas are coming” and we’re already understanding them wrong

While statistics on young adults don’t always convey the whole story, they’ve led to surprising findings about this generation. “The fact that 47 per cent of Alphas want to build gaming worlds is a little scary, think Apple Vision Pro and where Alphas may want to spend large proportions of their time in the future.”

How Can We Recover A 30% Drop In Organic Traffic From A Site Migration?

This week’s Ask An SEO question comes from an ecommerce business that followed best practices, but still lost traffic after migrating to a new platform. “We recently migrated our ecommerce store to a new platform, and despite following all the recommended SEO practices, our organic traffic dropped by 30%. What recovery strategies should we prioritize,

AI tools are rewriting the B2B buying process in real time

Amid the hype and dire warnings about AI creating a “Frankenstein’s monster,” one of the most tangible shifts marketers face today is the rapid transformation of B2B buying behavior. Deep research tools like OpenAI and Perplexity allow buyers to circumvent traditional processes, streamlining decision-making in ways that render old sales funnels obsolete. TrustInsight.AI co-founder and

Houdini shares free workflows for game assets from Project Elderwood demo

With its flexible node-based procedural approach, Houdini retains a strong place in our pick of the best 3D Modelling software. It’s highly regarded for CG work, and now we have new pipelines to make things easier. SideFX has released guides to the tools it developed for its latest tech demo, Project Elderwood. They include a

Which Marketing Jobs Are Most Affected by AI?

New research from Microsoft reveals that marketing and sales professionals are among the most affected by generative AI, based on an analysis of 200,000 real workplace conversations with Bing Copilot. The research examined nine months of anonymized data from January to September 2024, offering a large-scale look at how professionals use AI in their daily

Media Buying Briefing: The upfront is still not done — why and who’s benefiting from it

Today’s column was supposed to be an upfront marketplace wrap-up story — but the reality is, the market continues to trudge along, heading to the muggy summer’s cauldron called August. Although it’s happened before, it’s not usual for an upfront to linger this long. But then again, nothing feels usual anymore in the media landscape.

LABASAD opens applications for its October/November 2025 intake

LABASAD has opened applications for its October/November 2025 intake. With a new academic year, the digital school aims to continue it’s mission of making creative education ever more accessible and contemporary – solidifying itself as an institution of our digital age. As such, LABASAD offers over 30 online master’s programmes – available in both Spanish

CSS Background Images Aren’t Indexed

In a recent Search Off the Record podcast, Google’s Search Relations team cautioned developers against using CSS for all website images. While CSS background images can enhance visual design, they’re invisible to Google Image Search. This could lead to missed opportunities in image indexing and search visibility. Here’s what Google’s Search Advocates advise. The CSS

Joe Manganiello Joins NBCUniversal Local’s Clear the Shelters

Actor, director, host, producer and writer Joe Manganiello is joining NBCUniversal Local’s Clear The Shelters nationwide pet adoption and donation campaign this August. As part of his role, he’ll serve as a campaign spokesperson and host of the annual the Clear The Shelters TV special debuting on NBC stations nationwide on August 8. Clear The Shelters is returning for its 11th

Sydney Sweeney’s “shameful” American Eagle ads are wrong on so many levels

From its glossy campaigns to its patriotic name, clothing brand American Eagle is a physical manifestation of Americanism, so who better to represent it than All-American it girl, Sydney Sweeney? In a recent ad, Sweeney appeared in a (seemingly innocuous) denim campaign, but some critics speculated that a more sinister undertone lay beneath. While there’s

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