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Who Won, Who Cut and What Comes Next in Advertising

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Who Won, Who Cut and What Comes Next in Advertising

The State Of SEO 2026: How To Survive

Two-thirds of SEO professionals say original content creation is their secret weapon, but there’s a problem nobody talks about. While content creation drives the best results, it’s also the hardest thing to scale. Over 40% of professionals say it takes more time than any other SEO task. Our fifth annual State of SEO report shares

Behind WBD’s Mysterious Weapons Marketing Campaign

When the first trailer for Weapons was released at the end of April, it stoked speculation online about the movie’s subject matter. Throughout its campaign, that speculation turned out to be Warner Bros. Discovery’s greatest weapon of all. Weapons, the second feature film from Zach Cregger (Barbarian), premiered on Aug. 8, showcasing a story where

This restaurant’s branding is like a portal to Mexico

Food is an art form, drawing on tradition, culture and creativity to create something delectably beautiful. Honouring this, New York City-based Mexican bar and restaurant, Mixteca, has unveiled a vibrant new brand identity that blends authentic flavours with contemporary design. While it can be tempting to follow interior design trends, Mixteca’s restaurant design serves up

Who Owns Web Performance? Building A Framework For Digital Accountability

In my previous article, “Closing the Digital Performance Gap,” I made the case that web effectiveness is a business issue, not a marketing metric. The website is no longer just a reflection of your brand – it is your brand. If it’s not delivering measurable business results, that’s a leadership problem, not a team problem.

Why impression-based advertising will redefine search and CTV

Microsoft search ads updates usually fly under the radar — such is life as a distant second to Google — but a late August announcement deserves attention: the launch of impression-based remarketing. Given Microsoft’s scale, this won’t be a game-changer. Symbolically, though, it marks a significant shift away from outdated click-based advertising toward a healthier

Plantopia is the french illustration and animation duo shifting perspectives on everyday scenes

Maryka Laudet and Quentin Camus’ creative partnership started out almost a decade ago during their art school years in Arles in the south of France. “It took a lot of different forms until it became Plantopia and resembled what we are doing now,” Maryka tells It’s Nice That. Establishing their practice from a background in

Google Ads Rolls Out New Creative & Omnichannel Tools

Google is rolling out creative and omnichannel updates across Ads and YouTube. The tools are designed to help you keep assets fresh, connect store and online demand, and plan spend across key shopping windows. What’s New Creative: Asset Studio, Product Studio, And Imagen 4 A new suite of generative tools is coming to Asset Studio,

Perplexity’s ad business is at a crossroads

The departure of Perplexity’s ads chief, Taz Patel, didn’t mark a pivot so much as confirm a tension that’s been simmering for months. Rather than signaling a full-blown retreat from advertising, the exit underscores a broader identity question the AI platform has yet to resolve. According to three of the ad execs Digiday interviewed for

I own 2 SodaStreams – and the one I’m obsessed with has got 44% off

Okay I have a confession. I currently have two SodaStreams in my kitchen. The Terra and the Art. From a fizzing perspective, there’s really no difference between the two – they both carbonate my water as energetically as I need them to (five pumps, if you’re asking). But I have to say the design is

Google AI Max For Search Goes Global In Beta

Google’s AI Max for Search campaigns is now available worldwide in beta across Google Ads, Google Ads Editor, Search Ads 360, and the Google Ads API. AI Max packages Google’s AI features as a one-click suite inside Search campaigns. New built-in experiments allow you to test the impact with minimal setup. Image Credit: Google What’s

Wednesday Stays at No. 1 for the Second Week in a Row

Jenna Ortega-led comedy series Wednesday held on to the top position for the second week in a row in Nielsen’s Top 10 Overall Streaming chart. For the week of Aug. 11, Netflix’s Wednesday accumulated 2.136 billion viewing minutes, cementing its No. 1 position, with exactly one-half of its audience coming from the adults 18-through-49 demographic.

“It’s-a-me!” Celebrating the craft-first approach of Mario, 40 years young

Mario’s longevity comes from design choices that both include and go beyond visual tropes, incorporating the capabilities of both hardware and software, thoughtful UX, and references to other entertainment and storytelling mediums. “The Mario series has endured because Nintendo pioneered a player-centric, craft-first approach to game development,” says Michael Highland, creative director at Buck Games,

Amazon Experiences Drop In Google Search Visibility

New data from the Audience Key content marketing platform indicates that Amazon’s visibility has suffered a significant drop. The decline follows two changes Amazon made to its presence in Google Shopping, although it is uncertain whether those changes are direct or indirect causes. The first change was the discontinuation of its paid Shopping ads, and

20 strategic planning tips for marketers preparing for 2026

With the beach umbrella stored for the winter and the kids back in school, it’s planning season for marketing teams. Developing a strategic plan for the coming year is an annual task for many marketing teams. It requires collaboration with other teams in the organization to ensure company-wide priorities are incorporated into marketing’s plans. It

Why Jaguar’s right to stick to its controversial rebrand

Ten months have passed since the controversial Jaguar rebrand, and it’s still routinely described as “disastrous” (because some people criticised it on social media) and “woke” (because there was an ad that showed some diversity). But unlike some other recent cases (I’m looking at you Cracker Barrel), the carmaker says it won’t cave to pressure.

Explaining Google’s AI Search Experiments To Your C-Suite

Google is testing a series of experimental AI-powered features that could change how people interact with search and digital discovery. Tools like Doppl, Food Mood, Talking Tours, and Learn About are not yet mainstream, but they give us a glimpse into where Google may be heading. Each experiment highlights a distinct way AI can influence

In a precarious economy, marketers opt for controlled risk

Ad budgets are still flowing as the year winds down but the mood on the ground tells a different story. Marketers are holding their bets. Few want to commit too much, too early — especially with tariffs threatening to undercut margins and turn a decent quarter into a loss. The result: deals are more fluid,

It’s not a phase! Laura Jayne Hodkin’s new animated short is a moody love story between Yorkshire goths

Animated inside of Photoshop with some background painting made in Procreate, Laura’s rough, Squigglevision inspired style holds a ton of personality. “I’m not a super technical animator, but I like that. The slight roughness gives the work its own personality which I think makes it feel more alive,” says Laura. “I’m also someone who likes

Ahrefs Acquires Detailed.com & SEO Extension; Founder Joins Company

Ahrefs has acquired Detailed.com and the Detailed SEO Extension, bringing a widely used on-page auditing tool and its audience under the Ahrefs umbrella. As part of the deal, Detailed founder Glen Allsopp is joining Ahrefs full-time to work on marketing strategy, research, and product. What’s Included The acquisition covers the Detailed website and its browser

Fox News to Air Charlie Kirk Tribute Special Saturday

Top of the Ticker: Fox News will air a tribute to Charlie Kirk Saturday at 7 p.m. ET, with an encore presentation Sunday at 7 p.m. Charlie Kirk: An American Original will be hosted by primetime host Jesse Watters. According to the network, the special will look at the life and legacy of the Turning

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