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Who Won, Who Cut and What Comes Next in Advertising

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The GRADIENT

Who Won, Who Cut and What Comes Next in Advertising

Nicer Tuesdays is coming to LA in November!

Save the date! After gracing the other side of the pond with a New York City Nicer Tuesdays event and the continued sold-out successes of Nicer Tuesdays in London, It’s Nice That will be launching our first ever Nicer Tuesdays talk event in Los Angeles on 4 November 2025 at The Nimoy Theater. We’ll be

OpenAI Launches Sora iOS App Alongside Sora 2 Video Model

OpenAI launched the Sora iOS app, beginning an invite-based rollout in the United States and Canada. With Sora, OpenAI appears to be releasing its first non-ChatGPT consumer app and its first social product. The app runs on the newly released Sora 2 model for video and synchronized audio. What’s The Sora App? Sora is positioned

Ben & Jerry Built the Brand. Magnum’s IPO Ignores That at Its Peril.

It was looking good for The Magnum Ice Cream Company—Unilever’s soon-to-be-spun-off ice cream division. All the ingredients were in place: a portfolio of leading brands including Cornetto, Klondike, and the titular Magnum; an installed base of more than three million ice cream cabinets; and the instant advantage of being the largest player in the very

The newest, most powerful iPad Pro gets massive price cut

Apple‘s most monstrous iPad Pro with the brand-new M4 chip and a whopping 2 TB of storage has hit its lowest price ever in the week before Prime Day, bringing it down by 25% to $1,499.97. Sure, that’s a lot of money but it’s not an iPad for the feint hearted. You’ll get the most

Google AI Mode Gets Visual + Conversational Image Search

Google announced that AI Mode now supports visual search, letting you use images and natural language together in the same conversation. The update is rolling out this week in English in the U.S. What’s New Visual Search Gets Conversational Google’s update to AI Mode aims to address the challenge of searching for something that’s hard

9 mistakes that ruin your content plan and how to fix them

There are as many ways to ruin a content plan as there are to create one. Most mishaps aren’t the fault of the planners or writers but of our human need for novelty. When we chase trends or lose sight of the ultimate goal, we end up reacting to one-off ideas that don’t fit. Below

Introducing It’s Nice That’s Ones to Watch 2025

Eventually we whittled down the list to these 65 individuals and it’s a stunner of a line-up. The expression on show – be it intricate, painterly scenes, adorably ragged illustrative characters, poignant monographs, blisteringly slick books or perception-redefining portraits – is staggering. Overall, our cohort seems to embrace the expectations, aesthetics and theory of what’s

Brave Introduces Ask Brave, A Unified AI Search Interface

Brave is rolling out Ask Brave, a unified search tool that combines AI chat features with regular search results. It’s accessible on all browsers via the Brave Search homepage. Ask Brave offers detailed answers, along with interactive elements like videos, webpages, and product listings, all within a single interface. What’s ‘Ask Brave?’ Ask Brave builds

Bucking the trend doesn’t always work – unless you’re Ikea

It’s not always the right call to go against market orthodoxy, but Ikea is among the few brands that consistently show the courage to do what competitors won’t. Source

Iconic coffee makers slashed up to 33% in early Prime Day offers

This Wednesday is International Coffee Day so it’s the perfect time to think about investing in a new machine. Too expensive, I hear you say? Luckily there are also some pretty brilliant early Prime Day coffee machine deals that have just gone live – could this be any better? We recently published an article celebrating

Hostinger Makes WordPress Agentic Web-Ready

Hostinger announced a new AI-agent optimization feature that makes any WordPress website AI-agent-friendly, optimizing websites to provide the best experience for humans using AI agents to compare products, plan vacations, and perform other tasks that are part of a user’s information and consumer journey. Agentic Web The Agentic Web is a new reality of the

Google Ai Overviews Cloudflare robots.txt news publishers

Robots.txt got some much-needed TLC last week, courtesy of Cloudflare’s latest update. Cloudflare’s new Content Signals Policy effectively upgrades the decades-old honor system and adds a way for publishers to spell out how they do (and perhaps more importantly – how they don’t – want AI crawlers to use their content once it’s scraped.) For

“You can begin to call out any moments that make you feel less than”

There is a school of thought (perhaps an outdated one) that believes women need to act like men in order to progress. To be louder, more assertive, more masculine in your energy. But that’s pretty damaging. Both to the women who have to be inauthentic at work (it’s exhausting) and to the women coming up

The Impact Of AI Overviews & How Publishers Need To Adapt

Google rolled out AI Overviews to all U.S. users in May 2024. Since then, publishers have reported significant traffic losses, with some seeing click-through rates drop by as much as 89%. The question isn’t whether AI Overviews impact traffic, but how much damage they’re doing to specific content types. Search (including Google Discover and traditional

TikTok Announces New Ad Solution for Travel Industry

TikTok knows its platform is a popular destination for travel-related content. To help brands connect to potential travelers during both the discovery and booking phases, the app is introducing Travel Ads powered by Smart+. This new ad solution offers advertisers the ability to automatically promote their hotels, flights, and destinations at scale using personalized, catalog-integrated

The older I get, the more I realise designing for seniors is better for young people too

So I’m lying in bed, squinting at my novel, holding it at arm’s length like some sort of demented scarecrow. The text size that seemed perfectly readable two years ago now appears to have been written by ants. Welcome to your fifties, they said. It’ll be fun, they said. I have to be honest; this

SEO For Paws Live Stream Conference: Free Tickets Out Now

The next SEO For Paws will be held on Sept. 25, 2025. The live stream features a stellar speaker list that includes some of the industry’s best SEO professionals and personalities, including Andrey Lipattsev, David Carrasco, Judith Lewis, and Jamie Indigo. SEO for Paws, is a live-streamed fundraiser founded by Anton Shulke, an expert at

CLV is the growth metric that marketing can’t fake

In recent years, companies have turned to marketing as a shortcut to growth, pouring millions into campaigns, cultural plays, and acquisition tactics. But this focus often comes at the expense of what truly drives loyalty: better products and services. Consumers see the gap between glossy promises and lived experience — and their patience is wearing

Anthony Burrill on why music, protest and being nice are important to design

At September’s Nicer Tuesdays event in London, our associate editor Olivia Hingley interviewed the legendary typographic artist Anthony Burrill, delving into topics such as how music intersects with his design ethos, how his work is grounded in the language of protest and what it’s like to be copied. Anthony also revealed the backstory to his

Are AI Search Summaries Making Evergreen Articles Obsolete?

Ahrefs’ Tim Soulo recently posted that AI is making publishing evergreen content obsolete and no longer worth the investment because AI summaries leave fewer clicks for publishers. He posits that it may be more profitable to focus on trending topics, calling it Fast SEO. Is publishing evergreen content no longer a viable content strategy? Table

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