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Who Won, Who Cut and What Comes Next in Advertising

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Who Won, Who Cut and What Comes Next in Advertising

Diageo creates RTD marketing director role

Kirsten McPherson will lead Diageo’s ready-to-drink strategy in the UK, as the spirits giant looks to lean further into the high-growth area. Diageo is introducing its first marketing director for the ready-to-drink (RTD) category in the UK, as the spirits giant looks to drive growth in the area. Kirsten McPherson will take on the newly

Decades later, TRON’s Oscar snub feels oddly prophetic

With TRON: Ares finally in cinemas, the digital frontier is glowing again (though a little dimmer than before). The news sent me back to the 1982 original, and honestly, rewatching it feels like discovering the moment cinema first embraced something new. Among the best CG films of the 1980s, a shortlist that barely existed at

AI Survival Strategies For Publishers

The rise of AI technologies has brought a level of panic to the publishing industry not seen since the birth of the world wide web. We all know AI is changing how people engage with websites, but we’re not sure yet what these changes will lead to. The fact that AI is just past its

Sora and the making of the vibe creator

Yes, this is another Sora story. But this one’s less about the tech and more about what it’s doing to the people behind it — creators or as they’re being branded, “vibe creators.” It sounds like a joke, but give it time, it might actually stick. Every day since OpenAI’s video-generation launched last week has

A Life Among Letters unearths an unseen chapter of Czech typography

Hopping on the tram to Pentřiny to the designer’s home with a bouquet under one arm and her printed questions in another, Anežka was apprehensive, but was met with a warm welcome from Clara. “That was the beginning of many afternoons at her dining table”, she shares, “We talked about books, typography, love, history, and

Multiple WordPress Vulnerabilities Affect 20,000+ Travel Sites

Two critical vulnerabilities were identified in the WP Travel Engine, travel booking plugin for WordPress that’s installed on more than 20,000 websites. Both vulnerabilities enable unauthenticated attackers to obtain virtually complete control of a website and are rated 9.8 on the CVSS scale, very close to the highest possible score for critical flaws. WP Travel

Building a Framework for Authentic Real-Time Brand Strategy That Works

This post was created in partnership with Monks Key takeaways The ability to move fast requires alignment from more departments than just marketing. A real-time strategy doesn’t mean brands must participate in every trend. Marketers with boundless curiosity and a commitment to change will be better prepared to navigate the future. Real-time brand strategy is

What brands can learn from this year’s Britpop summer

As we move into the cosy autumn season, we must bid a fond farewell to our hot Britpop summer. That (heat)wave of nostalgia-fuelled joyful entertainment evoked one of two experiences – for the older generation, a reminder of the music and memories of their youth, and for the younger generation, an introduction to some of

Google Lighthouse 13 Launches With Insight-Based Audits

Google has released Lighthouse 13 with a broad audit consolidation that aligns Lighthouse reports with Chrome DevTools’ newer insight model. The update is available now via npm and Chrome Canary. It will roll into PageSpeed Insights within about a week and is slated for Chrome’s stable channel with version 143. Google says the update doesn’t

Zeta Global unveils ‘superintelligent,’ natural language AI agent

Zeta Global introduced a natural language AI agent this week, personalizing the digital workspace for marketers using the Zeta platform. Known as Athena by Zeta, the company calls it a “superintelligent” agent with access to Zeta’s data cloud and contextual intelligence. Athena adapts to users’ goals, style and decisions and removes the friction between marketers

MindTheGap explores how nightlife can dazzle off the dancefloor

When you think of the raving experience, creative direction isn’t the first think to come to mind. MindTheGap are the rave collective based in London and Seoul working with artists and creative studios to curate their identify fit for nightlife. In collaboration with artists like Jaewook Shin, Siniša, Hyoungmin Lee, and Studio Tuh, MindTheGap is

Google Quietly Signals NotebookLM Ignores Robots.txt

Google has quietly updated its list of user-triggered fetchers with new documentation for Google NotebookLM. The importance of this seemingly minor change is that it’s clear that Google NotebookLM will not obey robots.txt. Google NotebookLM NotebookLM is an AI research and writing tool that enables users to add a web page URL, which will process

Tesco Media invests in creative effectiveness with AI tools and on-site video launch

Tesco Media is betting on creative effectiveness and personalisation, unveiling an AI-powered creative studio and new video ads to help brands connect storytelling directly to purchase moments. Tesco Media, the retail media arm of Tesco, is increasing investment in creative effectiveness as it marks 30 years of Clubcard, unveiling a series of new tools and

Duolingo’s bizarre anime series is causing controversy already

Duo the Duolingo owl has already done a lot in what’s been a relatively long life for an owl. Depending on the species, owls live on average around a decade, but then most aren’t bright green multilingual celebrities with a morning routine like Ashton Hall’s. Duo died briefly earlier in this his 13th year since

YouTube Lets Some Terminated Creators Request A New Channel

YouTube is piloting a policy change that allows some previously terminated creators to request a new channel after a one-year waiting period. The program will roll out to eligible creators over the coming weeks and months, according to YouTube’s official announcement. How The Second Chances Pilot Works Eligible creators will start seeing an option in

Tea in the courtroom: the gossipier side of the remedies trial over Google’s ad tech monopoly

A courthouse in Virginia was meant to be the stage for a long-awaited antitrust reckoning. Instead, by most accounts, it occasionally played out like Succession: ad tech edition. Digiday wasn’t in the room but those who were described the remedies phase part legal showdown, part industry confessional. Hat tip to The Monopoly Report and the

Ant Hamlyn’s deflated sculptures depict the warm nostalgia of frozen memories

Ant’s previous works of squished flowers channeled themes of fleeting time, however Memento Mori looks at stillness and the vastness of time arranged within various objects – they’re more visually complicated and materially ambitious. Some pieces carry autobiographical references drawn from Ant’s own memories and domestic details; like driving his friends around on ‘maccy’s runs’;

Preparing C-Level For The Agentic Web

Artificial intelligence is changing how the web works. Search engines, voice assistants, and generative platforms are altering how people find information and make decisions. The internet is no longer built only for human visitors. Brands now operate in an environment where both people and intelligent systems interact with their content, reshaping how websites are designed,

Perplexity Pauses New Advertising Deals to Reassess Ambitions

Perplexity has paused accepting new advertisers as it rethinks how ads fit into its AI search experience, signaling a change in its monetization push. At Advertising Week in New York City, Jessica Chan, head of publisher partnerships at Perplexity, said that the company is not “taking any new advertisers,” and that ads aren’t currently on

Save $500 on this professional-tier Sony A7 IV full-frame mirrorless camera

Let’s be honest, Prime Day was a little underwhelming this month. But thankfully, Best Buy has a Techtober sale happening right now with a ton of offers on camera gear, TVs, laptops, and audio accessories. I’ve picked out this deal on the Sony A7 IV mirrorless camera, which is a whopping $500 off right now,

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