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Who Won, Who Cut and What Comes Next in Advertising

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Who Won, Who Cut and What Comes Next in Advertising

The Consumer Aesthetics Research Institute proves that subcultures are thriving more than ever

How does Cari identify aesthetics? Cari attempts to keep the process of identifying and categorising aesthetics “as democratic as possible.” Members typically carry out independent research, looking into colour schemes, iconography, materiality, themes, production techniques, etc. “It’s also helpful if those proposing a newly discovered style are able to also identify some social, cultural and

The Web’s Next Great Idea, Or Its Next Spam Magnet

At a recent conference, I was asked if llms.txt mattered. I’m personally not a fan, and we’ll get into why below. I listened to a friend who told me I needed to learn more about it as she believed I didn’t fully understand the proposal, and I have to admit that she was right. After

Programmatic’ next act arrives in microseconds

Back in June, Patrick Hann, the ad tech manager at the IAB U.K., was walking a room of ad ops execs through the basics of agentic AI. When he asked who had even heard the term, only about 20% raised their hands. That number would look very different now. The acceleration since that meeting has

Hideo Kojima surprises us again with Death Stranding anime for Disney+

Since release in 2019, Hideo Kojima’s Death Stranding video game has attracted over 20 million players with its blend of cinematic ambition, metaphysical mystery, lingering existential dread and lots and lots of walking. And now the franchise is spinning off in directions we never imagined. A second game, Death Stranding 2: On the Beach was

Is Google About To Go Full AI Mode?

AI search is rapidly changing the way people discover content and engage with brands. Logan Kilpatrick, Google’s lead product manager for AI products, suggested in an X (formerly Twitter) post that “AI Mode” will become the default for Google Search “soon” and then reclarified his statements, but if that happens, what could potentially happen to

YouTube and Disney Reach Deal to End Carriage Dispute

YouTube and Disney have reached a deal that will restore Disney’s networks to YouTube TV, ending a blackout that persisted for about two weeks. In a statement released Friday afternoon, YouTube wrote: We’re happy to share that we’ve reached an agreement with Disney that preserves the value of our service for our subscribers and future

Project 3 Agency rebrands the ArtScience Museum, around the concept of convergence

ArtScience Museum’s graphic language of convergence can be distilled into three pillars: intersections, overlays, and dynamic forms. In honouring the museum’s architecture, typography maintains a characterful clarity across exhibition imagery, film and digital content, and more. Ali says the typography needed to feel “identifiable without being overstylised”. The inspiration of the natural lotus flower lends

How To Make Search Console Work Harder For You

TL;DR Search Console has some pretty severe limitations when it comes to storage, anonymized and incomplete data, and API limits. You can bypass a lot of these limitations and make GSC work much harder for you but setting up far more properties at a subfolder level. You can have up to 1,000 properties in your Search Console account.

What AI and agents mean for marketing teams — now and in the future

At the November MarTech Conference, Greg Kihlstrom, principal at The Agile Brand, moderated “What AI and agents mean for marketing teams… Now and in the future,” a forward-looking conversation about how agent-powered organizations will reshape roles, workflows and leadership. He was joined by Jiaxi Zhu, head of analytics at Google; Noah Dinkin, founder and CEO

Preorder the Snapmaker U1 right now and save $150

Want a Snapmaker U1? Me too! And I have good news for anyone yet to preorder this 3D printer, as to coincide with Black Friday, the company is offering $150 off right now. This brings the price of the Snapmaker U1 to just $849, down from $999 over at Snapmaker’s official website (with freebies thrown

PMax Expands, Clarity Now Mandatory & AI Max Data Debate

This week, the paid media world focused less on new tools and more on what’s changing beneath the surface. Google expanded Performance Max into a new channel and offered long-awaited reporting visibility. Microsoft took a firm stance on brand safety by requiring Clarity across its publisher network. And one viral LinkedIn post questioned the effectiveness

Diageo’s new CEO and brand power: Your Marketing Week

At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Diageo’s appointment of Dave Lewis to Waitrose’s rom-com starring Keira Knightley, it’s been a busy week. Here is my take. In good spirits Investors in Diageo will have sounded a

The newest issue of Foam Magazine asks “what makes an image timeless?”

It’s a chewy subject, but this issue delivers on the task of answering these age-old questions in photographs that pack a lot of information into simple, beautiful compositions. In A Glint of Possibility by Tyler Mitchell, a man dangles from a tire swing just close enough to the water to see his own reflection, risking

Translated Sites See 327% More Visibility in AI Overviews

This post was sponsored by Weglot. The opinions expressed in this article are the sponsor’s own. When Google’s AI Overviews launched in 2024, dozens of questions quickly surfaced among SEO professionals, one being: if AI now curates and summarizes search results, how do websites earn visibility, especially across languages? Weglot recently conducted a data-driven study,

Creators embrace Beehiiv’s push beyond newsletters

With its latest slew of updates, Beehiiv is pushing beyond a newsletter hosting platform and positioning itself as a place where creators can build full websites, sell digital products, integrate podcasts and YouTube feeds and research audience analytics. Creators have largely welcomed the new set of business tools, revealed on Thursday (Nov. 13). Four creators

Our favourite Apple desktop gets a $100 discount

Need a more portable workstation? Apple‘s popular Mac mini desktop is currently $100 off over at Best Buy, down to just $499 for the M4 model. This is a great price and one of the best offers we’ve seen on this mini PC since it launched almost exactly a year ago. In our Mac mini

ChatGPT Outage Affects APIs And File Uploads

OpenAI is experiencing a widespread outage affecting two systems, APIs and ChatGPT. The outage has been ongoing for at least a half an hour as of publication date. ChatGPT API Jobs Stuck Outage The first issue is that batch API jobs get stuck in the finalization state. There are twelve components of APIs that are

4 Ways Walmart’s Incoming CEO Has Already Set Up the Retailer For Success

Walmart’s new CEO is a longtime veteran of the retailer. John Furner, who oversaw the giant’s U.S. business since 2019, will become President and CEO of Walmart starting Feb. 1, becoming the company’s fifth CEO since the days of founder Sam Walton. Furner succeeds Doug McMillon, who is retiring and has led Walmart since 2014.

Pentagram design Mozilla’s new internet-savvy editorial platform Nothing Personal

The NP. mark is “deliberately simple”, focusing on a character that comes from its behaviour rather than its look. “It often overlays imagery, not to obscure but to create another layer of meaning. It becomes both a window and a veil, echoing how identity functions online – always present, always mediated,” says Natasha. The colour

AI Shopping, GPT-5.1, And EU Pressure On Google

This week’s news in SEO brings changes and questions about control. Google’s shopping AI moved from showing where to buy to completing purchases directly. Google added structured data for merchant shipping policies. OpenAI released GPT-5.1 with personality controls. And the EU opened an investigation into Google’s site reputation abuse enforcement. Raising the question, should one

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