Are B2B organizations passing up an opportunity to resonate with their prospects and customers because their messages lack creativity?
Today, I’m talking to Jacob Sanders, the creator of “ROI: The Musical,” and cast members Scott Monty and Ryan Wallman, to discuss why so many B2B organizations seem to steer away from getting creative in their marketing.
Creativity is risky, it’s subjective and it can be terribly difficult to measure. And that’s part of the point behind an endeavor like “ROI: The Musical” — it would be challenging to measure the ROI of the musical itself.
Episode guide
1:55: Why make ROI: The Musical in the first place?
5:42: Why don’t companies get more creative in their marketing?
8:01: Is bureaucracy and personal preference holding back creativity?
12:10: What is the future of long-form, creative content?
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The post Why isn’t there more creativity in B2B marketing? appeared first on MarTech.