TL;DR For years, I’ve taught clients how to run the PESO Model®—the operating system that integrates paid, earned, shared, and owned media around a business outcome. But teaching a system and living inside it are two different disciplines. Pitching media for Gini Dietrich, the founder of Spin Sucks and creator of the PESO Model, put […]
The post What Doing Earned Media for the PESO Model® Creator Taught Me About Discipline first appeared on Spin Sucks.