Launched in 2015, Gangnam Unni has become an essential information platform that helps customers make informed decisions by addressing the information imbalance in the aesthetic medical market. Leveraging Korea’s overwhelming achievements in aesthetic medical technology and services, it has rapidly grown in Japan and is expanding to more countries, including Thailand and the United States, as a global platform.

Gangnam Unni began a global rebranding project to establish its identity as a specialized aesthetic medical platform and to build a differentiated image as a global leading brand in the rapidly growing business and market. To overcome pronunciation and meaning challenges in global markets, the brand name was changed to ‘unni,’ and its entire design?from the logo to in-app icons?was renewed, redefining its linguistic and visual assets.



Source link