Collaboration is a big part of A Rabbit Foot’s ethos: in 2024, ARF launched the Noir issue, for which the team collaborated with Nadia Lee Cohen to reimagine a photograph by Enquire Mentendes, marking a turning point for the magazine. Following that, ARF produced an iconic shoot of Sean Baker and Mikey Madison in celebration of Anora, a five-time Oscar award winning flick. The tightly curated creative concept, inspired by a 1976 image by David Bailey, resulted in a cover that became a collector’s issue.
Fatima brings design experience from her time working at Pentagram in London before and throughout Covid, which she describes as a “rigorous education in analogue design at a time when the industry was under real pressure”. Working under John Rushworth, the experience instilled a belief that strong work is built on the concept that every typographic choice, layout decision and production detail should be rooted in a clear idea – and in the process, a focus on physical art objects should actively support the production ecosystem behind it.
Hollywood isn’t just a place anymore, it’s an idea – it’s walking away from explosions, it’s the third act redemption story in romcoms or golden skin on a silver screen. The iconic images we’ve all fallen in love have been, as Anthony Kiedis sings, “made in a Hollywood basement” – so the team behind A Rabbit’s Foot reinvents California through an alternate vision, aware of how movie-making is one patch in the giant quilt of our visual ideas. As Fatima says: “cinema influences design, design frames photography, photography shapes narrative and writing anchors it all. When these elements are considered together, you don’t just produce content, you create a cultural object.” That’s why the team elected to go beyond the cliches of Hollywood and aimed for singular voices across film, music and literature, featuring artists such as Jeff Bridges, Boots Riley, Charles Burnett, Ottessa Moshfegh and Alana Haim – “the California dreamers”.