The Super Bowl is fast approaching (8 February), and that means that in our world, we’re starting to think about Super Bowl adverts.
To whet our appetites before the next Big Game, we’re taking a look back at the best ads from American Football’s Big Game in the 2020s, according to System1.
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10. NFL – Flag 50 (2025)
NFL “Flag 50” Extended Super Bowl 2025 Commercial – YouTube
NFL’s high school video with a powerful message comes in at number ten.
09. Doritos – Push It (2022)
Doritos “Push It” Super Bowl Commercial | – YouTube
Doritos’ Push It advert featuring animals made it in at number nine.
08. Samuel Adams – Boston Dynamics (2022)
This advert featuring some dancing robots is in at number eight.
07. Doritos – Cool Ranch (2020)
Doritos Super Bowl Commercial 2020 Lil Nas X, Sam Elliott The Cool Ranch – YouTube
In at number seven is this Western style advert featuring Lil Nas X and Sam Elliot. It’s very catchy, I must say.
06. WeatherTech – Whatever Comes Your Way (2025)
WeatherTech Big Game Commercial 2025 : Whatever Comes Your Way – 60 seconds – YouTube
This ad, which shows a group of older ladies on a road trip, comes in at number six.
05. Jeep – Groundhog Day (2020)
Super Bowl LIV (54) Commercial: Jeep – “Groundhog Day” (2020) – YouTube
This spot riffs on the film Groundhog Day and comes in at number five. The tagline of ‘No day is the same in a Jeep Gladiator’ ties it all in marvellously.
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04. Disney – Disney100 Special Look (2023)
Disney 100 Years Super Bowl Commercial – YouTube
In at number four is Disney‘s emotive 100 year advert, which shows different Disney characters as well as people enjoying Disney.
03. Huggies – Welcome to the World, Baby (2021)
Super Bowl LV (55) Commercial: Huggies – Welcome to the World, Baby. (2021) – YouTube
Number three on our list is Huggies, with an advert about, well… babies.
02. NFL – Somebody | It Takes All of Us (2025)
Somebody | It Takes All of Us SB LIX – YouTube
The number two spot goes to the NFL’s powerful 2025 advert, which is all about being ‘somebody’.
01. Lay’s – Little Farmer (2025)
I was surprised to see Lay’s bag the number one spot here, just because Lay’s isn’t exactly the sexiest brand. But this sweet advert did draw me in.
For more on crisps, see its UK counterpart Walkers’ new logo.