Adobe MAX London is the place to be right now, as Adobe is announcing a slew of updates to its tools. With the amount of news coming out of the conference, it can be hard to keep up, but don’t worry, because we’ve rounded up the latest and greatest news for you right here.
From hot new Photoshop tools to potentially controversial additions to Adobe’s AI tool, Adobe Firefly, here’s the news you need to know about. We’ll be updating this page as and when more announcements are made so stay tuned for more.
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1. New Photoshop tools
(Image credit: Adobe)
New tools in Photoshop announced at Adobe MAX London include Composition Reference, which enables users to take the same structure and visual arrangement from a reference and apply it to AI-generated output.
You can also now Select Details in PS rather than just Subject and Object, making it easier to select things like hair and clothing.
There’s also Adjust Colors, which enables users to adjust hue, saturation and lightness on a panel from the main workspace.
2. Firefly Image Model 4 and Ultra
(Image credit: Adobe)
Adobe has announced two new Firefly AI Models – Firefly Image Model 4 and Firefly Image Model 4 Ultra (both very catchy names, I’m sure you’ll agree). The new models apparently offer more realistic output and better resolution (up to 2K).
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Adobe also says that these new models offer more control. The plain Model 4 is supposed to be better for everyday creative tasks while the Ultra version is better for more detailed and realistic projects. The credit/pricing structure has not been announced yet.
3. Third-party generators
(Image credit: Adobe / Google / OpenAI / Ideogram / Runway / Black Forest Labs / Future)
On its initial launch, Adobe billed Firefly as the first ‘commercially safe’ AI image generator. Some even called it ethical. So today’s announcement that the likes of Google, AI, Runway, Pika and Ideogram can now be used in Firefly, is bound to cause a stir.
Adobe is emphasising the benefits of choice and flexibility, but whether this announcement will go down well with creatives remains to be seen.
4. Context Authenticity
Adobe’s new Content Authenticity web app aims to help artists know/record exactly where an image has come from by enabling them to ‘digitally sign’ their work with an identity tag, which allows people to see how that content can be used.
Our editor, digital arts and 3D, Ian Dean, sat down with Andy Parsons, the senior director of content authenticity at Adobe. You can read their conversation over on our Content Authenticity app explainer.
And to tie in with all the announcements, Adobe is running a 50% discount on Creative Cloud All Apps! Find out more on Adobe CC’s website.
See our Adobe software guide and our guide to finding an Adobe Creative Cloud discount for more on Adobe’s software.
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