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April 11, 2026

Step inside Linda Merad’s whimsical and poetic illustrated universe for Hermès


Hermès also had Linda illustrate a huge campaign to welcome in the new year at the start of 2026, where her Lithograph style was brought to life in a series of animations, made in collaboration with French animator Quentin Klein. “The texture of the material and the handcrafted quality were aspects that particularly interested them,” Linda says. “The challenge was to translate my style from stone to paper.”

Finding that drawing with pen and India ink on paper was the best compromise, Linda created a series of sketches of Hermès objects and imaginary characters set against the backdrop of the sea for the brand’s theme for 2026 ‘L’appel du large’ (Venture beyond). Originally a concept for a singular Instagram animation that Linda sent over several different sketches for, the team wanted to use all of the artist’s iterations on the theme to create a much larger story, extending the illustrations into a website takeover for the first few weeks of January.

If you were lucky enough to have the Hermès website up on your browser at the time, then you would have seen Linda’s show stopping underwater banner heading up the page alongside 12 beautiful icons (characters that were part sky, part sea) for each product category. “The project grew quickly and organically, it hadn’t been planned months in advance: I was briefed in November for a mid-December deadline! So I dedicated myself to it full-time during that period. It was intense but so exciting!” she says. It was the first time Linda had worked infused animation into her works, and her collaboration with Quentin to bring her ink drawings to life was a real source of joy and pleasure: “It was fun and quite impressive to see his interpretation of the movements and his suggestions – they really added a new value to the work,” says Linda. “Being an illustrator is often a solitary job,” she ends, “so I’m grateful to have had the opportunity to be part of such a great team.”





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