The pressure to produce content at an unrelenting pace often leaves marketing teams feeling like they’re running a marathon on a treadmill — moving fast, but losing the human connection that actually drives results. At the May 6th MarTech Conference, we’re hosting a session called, “Marketing’s moment: Reclaiming the power of the story — fueled by data & AI,” which addresses this head-on, proving that efficiency doesn’t have to come at the expense of authenticity.
Moderated by A. Lee Judge, co-founder and CMO at Content Monsta, this panel features leaders who are actively bridging the gap between high-tech workflows and high-impact storytelling:
- Dale Bertrand, president of Fire&Spark.
- Melanie Deziel, creative systems architect at Melanie Deziel.
- Lexie Haggerty, lead product marketing manager at Braze.
- Jordache Johnson, AI transformation strategist and AI keynote speaker at Never Tech Behind.
The reality of AI integration is that it shouldn’t replace the creator; it should empower the strategist. This conversation will move past the “replacement” narrative to explore how AI can serve as a powerful collaborator, helping your brand voice reach further without losing its soul.
Practical paths to meaningful scale
This session is designed to help you and your team:
- Collaborate with AI to unlock creative bandwidth rather than just increasing output volume.
- Protect your brand’s narrative as it travels through rapidly changing algorithms and channels.
- Prioritize emotional resonance in your personalization efforts, moving beyond basic performance metrics to build genuine community.
Navigating the balance between speed and substance is one of the most significant challenges for modern leaders. Join us on May 6th to explore how to keep your brand’s heart at the center of your data-driven strategy.
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Mike Pastore is the Head of Content & Media at Third Door Media, the publisher of the Martech and Search Engine Land websites and the producer of the SMX and MarTech Conferences. In nearly three decades in B2B marketing, Mike has worked as an editor, writer, and marketer. He first wrote about marketing in 1998 for internet.com (later Jupitermedia). He then worked with marketers at some of the best-known brands in B2B tech, creating content for marketing campaigns at both Jupitermedia and QuinStreet. Prior to joining Third Door Media as the Editorial Director of the MarTech website, he led demand generation at B2B media company TechnologyAdvice.