Publicis Groupe has agreed to acquire LiveRamp for $2.2 billion all-cash deal, the French holding company said Sunday.
Publicis is betting the acquisition will position it as a leader in agentic transformation—or the use of AI agents to automate and collaborate on corporate workflows.
“Where we truly need LiveRamp is to win a fair share of this agentic transformation market,” Publicis Groupe CEO Arthur Sadoun told ADWEEK. “This is where we are making a big shift.”
LiveRamp specializes in so-called “data collaboration,” which allows different companies to share and build new data sets and data models together. These can be used for many purposes, including powering agentic frameworks.