Why SharkNinja Is Spending Its $700 Million Advertising Budget on Creators and Product Placement

SharkNinja, the company behind the Shark and Ninja household products brands, has opened the curtain on how it spends its $700 million advertising budget. The company, which sells 36 different types of products—everything from air fryers to vacuums to outdoor grills—is developing 60 products at any given time and typically launches 25 new products per

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Published by adweek.com