The new Twix logo is a nostalgic treat

March 29, 2025

The new Twix logo is a nostalgic treat

Beloved confectionary brand Twix has revealed a brand new visual identity, along with a new $70M campaign designed to focus on unity. Whereas previous marketing has used encouraged customers to “pick a side” when it comes to Twix’s two biscuits, now it’s all about inviting them to “have it all”. At the centre of the

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Published by creativebloq.com